BBC Question Time Election Leaders Special: Flash Poll: ONLINE Fieldwork: 28th-30th April 2015

Page 1
BBC Question Time Election Leaders Special: Flash Poll

ONLINE Fieldwork : 28th-30th April 2015
Absolutes/col percents
Table 1
Q1. Can I just confirm, did you watch the TV election leaders' special with political leaders which finished minutes ago?
Base : All respondents
Gender
Total
Age
Pre Poll Voting Intention
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Yes
1288
100%
612
100%
676
100%
81
100%
314
100%
642
100%
251
100%
341
100%
397
100%
76
100%
165
100%
71
100%
50
100%
13
100%
6
100%
106
100%
319
100%
227
100%
69
100%
567
100%
Prepared on behalf of The Guardian by ICM Unlimited
Other
DK/Ref
Region
Unweighted base
No
Lib Dem
Vote In 2010
General Election
Lib
Con Lab Dem Scotland
156
370
291
236
100% 100% 100% 100%
-
North
Midlands Wales
South
Page 2

Table 2
Q2. Which of the three leaders taking part do you think did best on the night?
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
489
38%
240
39%
249
37%
29
35%
113
36%
230
36%
117
47%
280
82%
31
8%
22
29%
70
42%
9
13%
10
21%
6
49%
Ed Miliband
419
33%
221
36%
198
29%
27
33%
117
37%
210
33%
65
26%
14
4%
277
70%
7
9%
27
16%
28
39%
8
15%
6
45%
Nick Clegg
207
16%
90
15%
117
17%
13
16%
41
13%
108
17%
45
18%
30
9%
50
13%
41
54%
22
13%
23
33%
13
27%
1
7%
Nobody
148
12%
56
9%
92
14%
13
16%
34
11%
81
13%
21
8%
12
3%
38
10%
5
7%
40
24%
11
15%
18
36%
24
2%
5
1%
19
3%
8
3%
13
2%
3
1%
5
2%
1
*
2
2%
7
4%
1
1%
Don't know
DK/Ref
Vote In 2010
General Election
Lib
South
57 269
42
52
36% 73% 14% 22%
26
25%
118
37%
92
41%
26
37%
226
40%
3
46%
42
27%
29 187
78
8% 64% 33%
28
27%
111
35%
78
34%
28
40%
174
31%
1
9%
26
17%
35
30
75
10% 10% 32%
25
24%
42
13%
23
10%
12
17%
106
19%
3
45%
22
14%
28
31
28
7% 11% 12%
25
23%
41
13%
28
12%
2
3%
53
9%
9
6%
2
1%
8
2%
5
2%
2
3%
8
1%
9
2%
1
*
2
1%
Page 3

Table 3
Base : All respondents (excluding Nobody/Don't know)
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1124
576
548
23
131
722
248
334
354
75
138
47
42
113
388
267
259
97
277
192
59
South
499
Weighted base
1115
551
565
68
272
549
227
324
358
70
118
60
31
13
125
333
259
205
80
270
193
65
507
57 269
42
52
45% 81% 16% 25%
26
33%
118
44%
92
48%
26
39%
226
45%
David Cameron
489
44%
240
44%
249
44%
29
42%
113
42%
230
42%
117
51%
280
86%
31
9%
22
31%
70
59%
9
15%
10
33%
6
49%
Ed Miliband
419
38%
221
40%
198
35%
27
39%
117
43%
210
38%
65
29%
14
4%
277
77%
7
10%
27
23%
28
46%
8
24%
6
45%
3
84%
42
34%
29 187
78
9% 72% 38%
28
36%
111
41%
78
40%
28
43%
174
34%
Nick Clegg
207
19%
90
16%
117
21%
13
19%
41
15%
108
20%
45
20%
30
9%
50
14%
41
59%
22
18%
23
39%
13
43%
1
7%
1
16%
26
21%
35
30
75
11% 12% 37%
25
31%
42
15%
23
12%
12
18%
106
21%
Page 4

Table 4
Q3. And overall, how well or badly do you think each leader performed? Would you say... Summary table
David Cameron
Ed Miliband
Nick Clegg
Unweighted base
1288
1288
1288
Weighted base
1288
1288
1288
Very well
343
27%
274
21%
193
15%
Quite Well
490
38%
516
40%
611
47%
Quite badly
313
24%
332
26%
333
26%
Very badly
122
9%
153
12%
127
10%
Don't know
20
2%
13
1%
24
2%
NET: Well
833
65%
790
61%
804
62%
NET: Badly
435
34%
485
38%
460
36%
Page 5

Table 5
Q3. And overall, how well or badly do you think each leader performed? Would you say... David Cameron
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
South
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Very well
343
27%
175
29%
168
25%
13
16%
72
23%
159
25%
99
40%
210
62%
26
6%
20
26%
41
25%
3
4%
3
6%
2
13%
36 209
30
36
23% 56% 10% 15%
17
16%
83
26%
67
29%
15
21%
161
28%
Quite Well
490
38%
216
35%
274
41%
43
53%
126
40%
246
38%
75
30%
126
37%
136
34%
41
54%
74
45%
21
29%
12
23%
9
69%
1
23%
70 124 111
98
45% 33% 38% 41%
32
30%
130
41%
86
38%
39
57%
202
36%
Quite badly
313
24%
152
25%
161
24%
10
13%
79
25%
164
26%
60
24%
4
1%
158
40%
11
14%
34
20%
37
51%
24
49%
1
12%
4
68%
30
19%
24 111
71
6% 38% 30%
36
34%
69
22%
51
23%
14
20%
142
25%
Very badly
122
9%
61
10%
60
9%
9
11%
28
9%
68
11%
16
6%
1
*
68
17%
5
6%
16
10%
8
12%
11
22%
1
7%
1
9%
12
8%
9
36
31
2% 12% 13%
19
18%
32
10%
15
7%
2
2%
54
9%
Don't know
20
2%
7
1%
13
2%
6
7%
10
3%
5
1%
9
2%
1
1%
3
4%
2
2%
4
1%
7
3%
NET: Well
833
65%
391
64%
442
65%
55
69%
197
63%
405
63%
175
70%
336
98%
162
41%
61
80%
115
70%
24
33%
15
30%
10
82%
1
23%
48
46%
213
67%
153
68%
54
78%
364
64%
NET: Badly
435
34%
214
35%
221
33%
20
24%
108
34%
232
36%
76
30%
5
2%
226
57%
15
20%
49
30%
45
63%
35
70%
2
18%
5
77%
55
52%
102
32%
66
29%
16
22%
196
35%
8
5%
4
1%
4
1%
105 332 141 133

68% 90% 48% 57%
42
27%
33 147 103
9% 50% 43%
7
1%
Page 6

Table 6
Q3. And overall, how well or badly do you think each leader performed? Would you say... Ed Miliband
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Very well
274
21%
135
22%
139
21%
21
26%
75
24%
126
20%
53
21%
14
4%
194
49%
9
11%
16
9%
8
11%
1
3%
5
39%
1
8%
Quite Well
516
40%
230
38%
286
42%
28
34%
124
39%
285
44%
79
32%
106
31%
174
44%
32
42%
60
36%
36
50%
19
39%
1
5%
Quite badly
332
26%
159
26%
174
26%
19
24%
77
25%
155
24%
81
32%
136
40%
22
6%
29
38%
56
34%
22
31%
15
31%
Very badly
153
12%
84
14%
69
10%
11
14%
34
11%
70
11%
37
15%
83
24%
3
1%
6
8%
31
19%
6
8%
Don't know
13
1%
3
1%
9
1%
2
3%
5
1%
5
1%
1
*
2
1%
4
1%
1
1%
NET: Well
790
61%
365
60%
425
63%
48
60%
198
63%
411
64%
132
53%
121
35%
368
93%
41
53%
NET: Badly
485
38%
243
40%
242
36%
30
38%
111
35%
226
35%
118
47%
218
64%
25
6%
36
47%
DK/Ref
Vote In 2010
General Election
Lib
25
16%
South
20 131
56
5% 45% 24%
18
17%
70
22%
53
24%
21
30%
112
20%
4
62%
77 120 120
94
50% 32% 41% 40%
45
42%
134
42%
79
35%
26
37%
232
41%
7
55%
2
30%
39 150
28
59
25% 41% 10% 25%
27
26%
77
24%
58
26%
17
25%
153
27%
14
28%
10
6%
77
21%
16
15%
35
11%
30
13%
5
8%
67
12%
5
3%
3
1%
3
1%
6
3%
76
46%
43
61%
21
41%
6
45%
4
70%
103 140 252 150

66% 38% 86% 64%
63
59%
205
64%
132
58%
47
67%
344
61%
88
53%
28
39%
29
59%
7
55%
2
30%
49 227
37
85
31% 61% 13% 36%
43
41%
111
35%
89
39%
23
33%
219
39%
9
26
3% 11%
2
1%
1
*
4
1%
Page 7

Table 7
Q3. And overall, how well or badly do you think each leader performed? Would you say... Nick Clegg
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Very well
193
15%
84
14%
109
16%
5
6%
44
14%
94
15%
50
20%
47
14%
43
11%
34
45%
17
10%
11
16%
6
11%
1
17%
Quite Well
611
47%
305
50%
305
45%
31
39%
127
41%
306
48%
146
58%
195
57%
188
47%
34
44%
79
48%
24
34%
20
40%
3
26%
1
9%
Quite badly
333
26%
161
26%
172
25%
29
36%
90
29%
172
27%
42
17%
67
20%
111
28%
6
7%
46
28%
31
44%
13
27%
5
39%
Very badly
127
10%
54
9%
73
11%
12
15%
39
12%
64
10%
12
5%
33
10%
37
9%
3
4%
22
13%
5
7%
11
22%
Don't know
24
2%
7
1%
16
2%
4
5%
14
5%
6
1%
17
4%
2
1%
NET: Well
804
62%
389
64%
415
61%
36
45%
171
54%
400
62%
197
78%
242
71%
232
58%
68
89%
95
58%
NET: Badly
460
36%
215
35%
245
36%
41
50%
129
41%
236
37%
54
22%
100
29%
148
37%
9
11%
68
41%
DK/Ref
Vote In 2010
General Election
Lib
34
22%
South
49
30
62
13% 10% 26%
17
16%
39
12%
28
12%
6
9%
103
18%
60 205 142 113

38% 55% 49% 48%
41
39%
152
48%
116
51%
36
51%
265
47%
5
74%
46
30%
85
85
42
23% 29% 18%
28
27%
89
28%
49
22%
22
32%
145
26%
4
35%
11
7%
26
25
18
7% 9% 8%
18
17%
33
10%
22
10%
5
7%
49
9%
5
3%
2
2%
5
2%
12
5%
35
50%
25
51%
3
26%
2
26%
94 254 171 175

60% 69% 59% 74%
58
55%
192
60%
144
64%
42
60%
368
65%
36
50%
24
49%
9
74%
5
74%
57 112 110
60
37% 30% 38% 26%
46
43%
122
38%
71
31%
28
40%
194
34%
4
10
1% 3%
1
*
5
1%
Page 8

Table 8
VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.
If there were a general election tomorrow which party do you think you would vote for?
Base : All respondents (Turnout Weighted)
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
Unweighted base
1183
601
582
17
129
776
262
330
365
77
173
53
60
114
415
290
293
122
298
205
58
501
Weighted base
1101
532
569
47
253
567
234
307
352
67
144
58
46
114
360
283
228
98
278
190
58
476
Conservative
307
28%
148
28%
159
28%
14
31%
61
24%
145
26%
86
37%
307
100%
Labour
352
32%
166
31%
186
33%
19
41%
84
33%
191
34%
59
25%
352
100%
67
6%
32
6%
36
6%
2
4%
21
8%
27
5%
17
7%
67
100%
144
13%
77
14%
67
12%
2
4%
16
6%
81
14%
45
19%
144
100%
Green
58
5%
30
6%
27
5%
3
6%
30
12%
21
4%
3
1%
58
100%
Scottish National
Party/SNP
46
4%
26
5%
20
4%
2
3%
6
3%
30
5%
8
3%
Plaid Cymru
9
1%
4
1%
4
1%
2
4%
2
1%
4
1%
1
*
Other
4
*
3
1%
1
*
2
1%
2
*
1
*
111
10%
46
9%
64
11%
29
11%
65
11%
13
6%
4
*
4
1%
3
1%
1
*
Liberal Democrat/
Liberal
UK Independence Party
(UKIP)
Don't know
Refused
4
8%
-
240
67%
North
Midlands Wales
South
15
5%
20
9%
13
13%
67
24%
60
31%
17
28%
150
31%
20
207
6% 73%
78
34%
25
25%
107
38%
63
33%
18
31%
139
29%
10
3%
5
2%
46
20%
6
6%
16
6%
5
3%
6
10%
34
7%
56
16%
13
5%
22
10%
1
1%
42
15%
31
16%
7
13%
64
13%
2
1%
7
3%
26
11%
2
2%
22
8%
3
2%
1
1%
30
6%
46
100%
1
*
10
4%
4
2%
46
47%
9
100%
1
*
1
*
9
15%
4
100%
3
1%
1
*
2
1%
111
97%
30
8%
21
7%
30
13%
23
8%
23
12%
4
3%
1
*
3
1%
7
7%
-
1
1%
-
3
1%
56
12%
-
Page 9

Table 9
VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.
Base : All respondents expressing an intention to vote (Turnout Weighted)
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
552
518
15
115
694
247
330
365
77
173
53
60
382
271
252
116
271
177
57
448
Weighted base
987
486
501
43
222
501
221
307
352
67
144
58
46
330
262
198
91
254
164
58
420
Conservative
307
31%
148
30%
159
32%
14
34%
61
28%
145
29%
86
39%
307
100%
240
73%
Labour
352
36%
166
34%
186
37%
19
44%
84
38%
191
38%
59
27%
352
100%
67
7%
32
6%
36
7%
2
4%
21
9%
27
5%
17
8%
67
100%
144
15%
77
16%
67
13%
2
4%
16
7%
81
16%
45
20%
144
100%
Green
58
6%
30
6%
27
5%
3
7%
30
14%
21
4%
3
2%
58
100%
Scottish National
Party/SNP
46
5%
26
5%
20
4%
2
4%
6
3%
30
6%
8
4%
Plaid Cymru
9
1%
4
1%
4
1%
2
4%
2
1%
4
1%
1
*
Other
4
*
3
1%
1
*
2
1%
2
*
1
*
Liberal Democrat/
Liberal
(UKIP)
Other
DK/Ref
Region
1070
Unweighted base
Lib Dem
Vote In 2010
General Election
Lib
North
Midlands Wales
South
15
6%
20
10%
13
14%
67
27%
60
37%
17
29%
150
36%
20
207
6% 79%
78
39%
25
27%
107
42%
63
39%
18
32%
139
33%
10
3%
5
2%
46
23%
6
6%
16
6%
5
3%
6
10%
34
8%
56
17%
13
5%
22
11%
1
1%
42
16%
31
19%
7
13%
64
15%
2
1%
7
3%
26
13%
2
2%
22
9%
3
2%
1
1%
30
7%
46
100%
1
*
10
4%
4
2%
46
50%
9
100%
1
*
1
*
9
15%
4
100%
3
1%
1
*
2
1%
3
1%
Page 10

Table 10
Q4. Based on what you saw or heard during the programme, have you changed your mind about who to vote for, or not?
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
South
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Made no difference
Don't know
Other
83
6%
32
5%
51
8%
9
11%
27
9%
41
6%
6
2%
12
4%
20
5%
4
5%
8
5%
7
9%
1
6%
1124
87%
547
89%
577
85%
70
87%
257
82%
558
87%
239
95%
323
95%
361
91%
72
94%
147
89%
59
83%
50
100%
8
67%
6
100%
81
6%
33
5%
48
7%
2
2%
30
10%
43
7%
6
2%
6
2%
16
4%
1
1%
10
6%
6
8%
3
28%
DK/Ref
Region
Unweighted base
Changed mind
Lib Dem
Vote In 2010
General Election
Lib
31
20%
15
11
22
4% 4% 9%
6
5%
18
6%
11
5%
2
3%
47
8%
86 337 266 198

55% 91% 91% 84%
100
94%
279
88%
200
88%
62
89%
483
85%
1
*
22
7%
16
7%
5
8%
37
7%
39
25%
17
15
16
5% 5% 7%
Page 11

Table 11
Q5. Who are you now likely to vote for in the General Election on May 7th? Will you vote...
Base : All who have changed their mind about who to vote for
Total
Con
Lab
Lib Dem

Green
Other
UKIP
Would not vote
Don't know
Refused
Unweighted base
77
12
14
10
31
Weighted base
83
12
20
31
Conservative
20
24%
6
29%
4
58%
1
100%
9
28%
Labour
16
19%
4
29%
2
46%
1
15%
1
100%
9
28%
Liberal Democrat
25
30%
3
20%
8
38%
4
63%
11
35%
UKIP
3
3%
2
13%
1
3%
Green
SNP
2
2%
2
5%
Plaid Cymru
1
1%
1
4%
13
16%
4
33%
2
12%
2
54%
2
27%
2
37%
4
5%
1
5%
3
17%
Or for another party

Don't know
Page 12

Table 12
Base : All who have changed their mind about who to vote for and who show an intention to vote
Total
Con
Lab
Lib Dem

Green
Other
UKIP
Would not vote
Don't know
Refused
Unweighted base
74
11
12
10
31
Weighted base
79
12
16
31
Conservative
20
25%
6
35%
4
58%
1
100%
9
28%
Labour
16
20%
4
31%
2
46%
1
15%
1
100%
9
28%
Liberal Democrat
25
32%
3
21%
8
46%
4
63%
11
35%
UKIP
3
3%
2
13%
1
3%
Green
SNP
2
2%
2
5%
Plaid Cymru
1
1%
1
4%
13
17%
4
35%
2
14%
2
54%
2
27%
2
37%
Or for another party
Page 13

Table 13
VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
1183
601
582
17
129
776
262
330
365
77
173
53
60
114
415
290
293
122
298
205
58
501
Weighted base
1101
532
569
47
253
567
234
307
352
67
144
58
46
114
360
283
228
98
278
190
58
476
309
28%
146
28%
162
29%
12
25%
60
24%
149
26%
88
38%
295
96%
4
1%
Labour
353
32%
173
32%
180
32%
19
40%
87
34%
188
33%
60
25%
3
1%
83
8%
35
7%
48
8%
2
4%
26
10%
40
7%
16
7%
140
13%
76
14%
64
11%
2
4%
16
6%
78
14%
44
19%
Green
53
5%
28
5%
26
4%
3
6%
28
11%
19
3%
Scottish National
Party/SNP
48
4%
27
5%
20
4%
2
3%
8
3%
30
5%
9
1%
4
1%
5
1%
2
4%
2
1%
Other
15
1%
10
2%
5
1%
3
6%
Don't know
87
8%
33
6%
54
9%
4
8%
4
*
4
1%
Liberal Democrat/
Liberal
(UKIP)
Plaid Cymru
Refused
Other
DK/Ref
Region
Unweighted base
Conservative
Lib Dem
Vote In 2010
General Election
Lib
4
3%
5
239
5% 67%
338
96%
2
3%
1
1%
1
8%
8
7%
2
1%
5
1%
63
94%
2
4%
2
1%
137
95%
3
1%
53
93%
8
3%
4
1%
1
*
1
*
3
1%
7
1%
3
1%
3
1%
2
1%
2
3%
22
8%
50
9%
11
5%
1
*
3
1%
3
1%
1
*
North
Midlands Wales
South
17
6%
19
8%
12
13%
68
24%
58
30%
17
28%
154
32%
21
206
6% 73%
85
37%
27
27%
109
39%
67
35%
18
32%
132
28%
11
9%
11
3%
7
2%
51
22%
6
6%
17
6%
7
4%
7
11%
47
10%
1
1%
55
15%
13
5%
20
9%
1
1%
41
15%
31
16%
7
13%
60
13%
2
1%
6
2%
25
11%
2
2%
20
7%
3
2%
1
1%
28
6%
46
100%
2
1%
2
1%
10
4%
4
2%
48
49%
8
92%
1
*
9
15%
1
1%
2
3%
4
100%
3
1%
4
2%
3
2%
5
2%
3
1%
8
2%
84
73%
26
7%
19
7%
19
8%
18
7%
18
9%
48
10%
4
3%
1
*
3
1%
3
3%
-
Page 14

Table 14
VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other parties would fight a new election in your area.
Base : All respondents expressing an intention to vote (Turnout Weighted)
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
1096
566
530
15
118
715
249
329
363
77
173
53
60
29
386
273
268
118
279
185
58
457
Weighted base
1010
499
511
43
229
516
223
306
350
67
144
58
46
27
334
263
209
95
259
170
58
429
309
31%
146
29%
162
32%
12
27%
60
26%
149
29%
88
39%
295
97%
4
1%
Labour
353
35%
173
35%
180
35%
19
43%
87
38%
188
36%
60
27%
3
1%
83
8%
35
7%
48
9%
2
4%
26
11%
40
8%
16
7%
140
14%
76
15%
64
13%
2
4%
16
7%
78
15%
44
20%
Green
53
5%
28
6%
26
5%
3
7%
28
12%
19
4%
Scottish National
Party/SNP
48
5%
27
5%
20
4%
2
4%
8
4%
30
6%
9
1%
4
1%
5
1%
2
4%
2
1%
15
2%
10
2%
5
1%
3
7%
3
1%
Liberal Democrat/
Liberal
(UKIP)
Plaid Cymru
Other
Other
DK/Ref
Region
Unweighted base
Conservative
Lib Dem
Vote In 2010
General Election
Lib
4
3%
5
239
19% 72%
338
97%
2
3%
1
1%
1
8%
2
1%
5
1%
63
94%
2
4%
2
1%
137
95%
3
2%
53
93%
8
4%
4
1%
1
*
1
*
7
1%
3
1%
3
1%
2
1%
2
3%
North
Midlands Wales
South
17
6%
19
9%
12
13%
68
26%
58
34%
17
28%
154
36%
8
31%
21
206
6% 78%
85
40%
27
28%
109
42%
67
40%
18
32%
132
31%
11
40%
11
3%
7
3%
51
25%
6
6%
17
7%
7
4%
7
11%
47
11%
1
4%
55
17%
13
5%
20
10%
1
1%
41
16%
31
18%
7
13%
60
14%
2
1%
6
2%
25
12%
2
2%
20
8%
3
2%
1
1%
28
6%
46
100%
2
6%
2
1%
10
4%
4
2%
48
50%
8
92%
1
*
9
15%
1
1%
2
3%
4
100%
3
1%
4
2%
3
2%
5
2%
3
2%
8
2%
Page 15

Table 15
Q6. Putting aside your own party preference and only basing your answer on what you saw or heard during the programme,
as far as you are concerned which one of David Cameron or Ed Miliband do you think...?
Summary table
Came across as
having the more Would make the
Had the better
appealing
best Prime
arguments
personality
Minister
Unweighted base
1288
1288
1288
Weighted base
1288
1288
1288
David Cameron
599
47%
550
43%
624
48%
Ed Miliband
536
42%
555
43%
437
34%
Don't know
153
12%
183
14%
227
18%
Page 16

Table 16
Had the better arguments
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
Lib Dem
UKIP
Green
SNP
PC
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
North
Midlands
Wales
South
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
599
47%
284
46%
316
47%
39
48%
137
44%
281
44%
143
57%
316
92%
33
8%
46
61%
93
57%
18
25%
13
27%
6
49%
2
30%
67 312
46
85
43% 84% 16% 36%
39
37%
136
43%
115
51%
33
48%
276
49%
Ed Miliband
536
42%
272
44%
263
39%
25
31%
145
46%
274
43%
91
36%
14
4%
328
83%
21
28%
40
24%
41
57%
22
44%
6
51%
4
70%
51
33%
36 219 119
10% 75% 51%
49
46%
138
43%
89
39%
33
48%
226
40%
Don't know
153
12%
56
9%
97
14%
17
21%
32
10%
87
13%
17
7%
12
4%
36
9%
9
12%
32
19%
13
18%
15
29%
37
24%
21
27
31
6% 9% 13%
18
17%
44
14%
23
10%
3
4%
65
12%
Page 17

Table 17
Came across as having the more appealing personality
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
Lib Dem
UKIP
Green
SNP
PC
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
North
Midlands
Wales
South
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
550
43%
263
43%
287
42%
25
31%
119
38%
270
42%
136
54%
284
83%
49
12%
38
50%
82
50%
15
21%
14
28%
3
25%
Ed Miliband
555
43%
271
44%
284
42%
41
50%
154
49%
266
41%
94
37%
26
8%
321
81%
26
33%
44
26%
43
60%
20
41%
5
39%
Don't know
183
14%
78
13%
105
16%
15
19%
41
13%
106
16%
21
8%
31
9%
27
7%
12
16%
39
24%
14
19%
15
31%
5
36%
60 278
50
76
39% 75% 17% 32%
37
35%
133
42%
102
45%
28
40%
250
44%
6
100%
60
38%
52 217 119
14% 75% 50%
47
44%
146
46%
96
42%
29
42%
238
42%
36
23%
40
24
41
11% 8% 17%
22
21%
40
13%
29
13%
13
18%
79
14%
Page 18

Table 18
Would make the best Prime Minister
Gender
Total
Age
Male
Female
18-24
25-34
35-64
65+
Con
Lab
Lib Dem
UKIP
Green
SNP
PC
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
North
Midlands
Wales
South
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
624
48%
302
49%
322
48%
40
49%
147
47%
293
46%
144
57%
327
96%
29
7%
49
63%
97
59%
22
31%
11
23%
6
49%
Ed Miliband
437
34%
209
34%
228
34%
24
29%
115
37%
220
34%
79
32%
4
1%
297
75%
13
17%
24
15%
31
43%
16
33%
6
45%
Don't know
227
18%
101
16%
127
19%
18
22%
53
17%
129
20%
27
11%
11
3%
71
18%
15
19%
43
26%
18
26%
22
45%
1
7%
78 327
42
92
50% 88% 15% 39%
36
34%
148
46%
118
52%
35
50%
287
51%
4
60%
35
22%
20 193
99
5% 66% 42%
39
37%
117
37%
72
32%
25
36%
185
33%
3
40%
43
28%
23
56
45
6% 19% 19%
31
29%
54
17%
37
17%
10
14%
95
17%
Page 19

Table 19
Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or David Cameron....?
Summary table
Will govern in
the interests Has changed his
of the many,
party for the
Is more spin
and not the few
better
than substance
Will be more
respected
around the
world
Is decisive
Has the courage

to say what is
right rather
than what is
popular
Understands
people like me
Is good in a
crisis
Is backed by
his party
Unweighted base
1288
1288
1288
1288
1288
1288
1288
1288
1288
Weighted base
1288
1288
1288
1288
1288
1288
1288
1288
1288
David Cameron
416
32%
419
33%
577
45%
737
57%
632
49%
490
38%
384
30%
589
46%
564
44%
Ed Miliband
656
51%
498
39%
481
37%
255
20%
414
32%
575
45%
543
42%
282
22%
431
33%
Don't know
216
17%
371
29%
230
18%
296
23%
242
19%
223
17%
361
28%
417
32%
293
23%
Page 20

Table 20
Will govern in the interests of the many, and not the few
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
416
32%
188
31%
228
34%
18
22%
91
29%
189
29%
118
47%
275
81%
15
4%
22
29%
60
36%
5
6%
2
5%
1
8%
Ed Miliband
656
51%
340
56%
316
47%
48
60%
165
53%
340
53%
103
41%
27
8%
365
92%
33
43%
49
30%
57
81%
33
66%
11
86%
Don't know
216
17%
84
14%
131
19%
15
18%
58
18%
113
18%
30
12%
39
11%
18
4%
21
28%
56
34%
9
13%
14
29%
1
6%
DK/Ref
Vote In 2010
General Election
Lib
South
34 267
19
38
22% 72% 7% 16%
17
16%
93
29%
90
40%
16
23%
201
35%
6
91%
66
43%
47 251 156
13% 86% 66%
69
65%
169
53%
102
45%
41
59%
275
48%
1
9%
56
36%
55
21
41
15% 7% 17%
20
19%
57
18%
35
15%
13
18%
92
16%
Page 21

Table 21
Has changed his party for the better
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
419
33%
212
35%
207
31%
12
15%
112
36%
193
30%
101
40%
247
72%
28
7%
28
37%
47
29%
16
23%
5
10%
4
35%
Ed Miliband
498
39%
253
41%
245
36%
34
42%
119
38%
260
41%
86
34%
33
10%
304
76%
20
27%
45
27%
32
46%
12
25%
3
23%
Don't know
371
29%
146
24%
225
33%
35
43%
84
27%
189
29%
64
25%
61
18%
66
16%
28
37%
72
44%
23
32%
32
65%
5
42%
DK/Ref
Vote In 2010
General Election
Lib
South
41 235
34
57
27% 63% 12% 24%
25
23%
107
34%
71
31%
17
24%
199
35%
2
25%
39
25%
52 197 106
14% 68% 45%
33
31%
124
39%
99
43%
30
43%
213
38%
5
75%
75
48%
83
60
73
23% 21% 31%
48
45%
88
28%
58
25%
23
33%
155
27%
Page 22

Table 22
Is more spin than substance
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
577
45%
284
46%
294
43%
33
41%
153
49%
296
46%
96
38%
43
13%
300
75%
26
34%
54
33%
45
63%
31
63%
6
51%
6
91%
Ed Miliband
481
37%
225
37%
256
38%
23
29%
111
35%
223
35%
123
49%
248
73%
55
14%
35
45%
73
45%
8
11%
14
28%
2
14%
Don't know
230
18%
103
17%
127
19%
24
30%
51
16%
124
19%
31
13%
50
15%
43
11%
16
21%
38
23%
18
25%
5
9%
4
35%
DK/Ref
Vote In 2010
General Election
Lib
58
37%
South
58 207 134
16% 71% 57%
61
58%
147
46%
98
43%
34
49%
237
42%
43 256
50
60
27% 69% 17% 26%
36
34%
98
31%
102
45%
20
29%
224
40%
1
9%
55
35%
8
8%
73
23%
27
12%
15
22%
106
19%
55
34
42
15% 12% 18%
Page 23

Table 23
Will be more respected around the world
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
737
57%
355
58%
382
56%
43
54%
177
56%
359
56%
157
63%
322
94%
101
25%
55
72%
105
64%
31
44%
17
33%
9
70%
4
68%
Ed Miliband
255
20%
121
20%
134
20%
18
22%
72
23%
122
19%
44
17%
5
2%
181
46%
6
7%
11
6%
23
32%
7
13%
1
12%
Don't know
296
23%
136
22%
160
24%
20
25%
66
21%
161
25%
49
20%
13
4%
115
29%
16
21%
49
30%
17
24%
27
53%
2
18%
DK/Ref
Vote In 2010
General Election
Lib
South
87 326
86 125
56% 88% 30% 53%
47
45%
192
60%
132
58%
39
55%
327
58%
1
8%
19
12%
18 112
53
5% 38% 22%
20
19%
66
21%
44
19%
16
23%
110
19%
2
24%
50
32%
26
93
58
7% 32% 25%
39
37%
62
19%
51
22%
15
21%
130
23%
Page 24

Table 24
Is decisive
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
South
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
632
49%
290
47%
341
50%
34
42%
140
45%
315
49%
143
57%
315
92%
64
16%
50
66%
89
54%
17
24%
19
38%
2
13%
2
30%
71 307
60
97
45% 83% 21% 41%
46
44%
151
47%
123
54%
28
40%
284
50%
Ed Miliband
414
32%
208
34%
206
31%
19
24%
96
31%
220
34%
79
31%
10
3%
273
69%
10
14%
29
18%
28
39%
11
22%
6
51%
3
51%
39
25%
26 189
90
7% 65% 38%
32
30%
99
31%
75
33%
28
41%
180
32%
Don't know
242
19%
114
19%
128
19%
28
35%
78
25%
107
17%
29
11%
17
5%
60
15%
16
21%
47
28%
27
37%
20
40%
5
36%
1
18%
46
30%
37
42
48
10% 15% 21%
28
26%
69
22%
29
13%
14
20%
104
18%
Page 25

Table 25
Has the courage to say what is right rather than what is popular
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
490
38%
229
37%
261
39%
26
33%
102
33%
238
37%
124
49%
295
86%
19
5%
31
40%
66
40%
13
18%
8
15%
2
19%
Ed Miliband
575
45%
294
48%
280
41%
20
24%
147
47%
308
48%
100
40%
18
5%
341
86%
28
37%
50
30%
38
53%
22
45%
6
45%
Don't know
223
17%
89
14%
135
20%
35
43%
65
21%
96
15%
27
11%
29
8%
37
9%
18
23%
49
30%
21
29%
20
39%
5
36%
DK/Ref
Vote In 2010
General Election
Lib
South
52 277
33
57
33% 75% 11% 24%
28
26%
119
37%
92
41%
18
26%
233
41%
6
91%
59
38%
48 235 130
13% 81% 55%
53
50%
145
45%
101
45%
33
47%
243
43%
1
9%
45
29%
45
23
48
12% 8% 21%
25
23%
55
17%
34
15%
19
27%
91
16%
Page 26

Table 26
Understands people like me
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
384
30%
185
30%
199
29%
16
20%
91
29%
176
27%
101
40%
276
81%
5
1%
23
30%
42
25%
4
5%
2
4%
1
8%
Ed Miliband
543
42%
266
43%
277
41%
38
47%
134
43%
283
44%
88
35%
11
3%
359
90%
20
26%
31
19%
40
56%
13
27%
6
50%
Don't know
361
28%
161
26%
200
30%
27
34%
89
28%
183
28%
62
25%
55
16%
34
9%
34
44%
92
56%
28
39%
34
69%
5
42%
DK/Ref
Vote In 2010
General Election
Lib
South
29 252
19
31
19% 68% 6% 13%
13
12%
87
27%
83
37%
17
24%
184
33%
5
74%
50
32%
35 233 117
10% 80% 49%
44
42%
143
45%
98
43%
32
46%
225
40%
2
26%
77
49%
82
39
88
22% 13% 37%
49
46%
88
28%
46
20%
21
30%
157
28%
Page 27

Table 27
Is good in a crisis
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
589
46%
284
46%
305
45%
35
44%
132
42%
287
45%
134
54%
315
92%
43
11%
49
65%
81
49%
14
20%
8
17%
6
49%
Ed Miliband
282
22%
136
22%
146
22%
12
14%
77
25%
146
23%
48
19%
2
1%
207
52%
7
9%
12
7%
14
20%
8
15%
5
39%
Don't know
417
32%
192
31%
226
33%
34
42%
105
33%
209
33%
69
27%
24
7%
147
37%
20
27%
72
43%
43
61%
34
68%
1
11%
DK/Ref
Vote In 2010
General Election
Lib
South
68 301
50
88
43% 81% 17% 38%
34
32%
141
44%
112
49%
35
50%
266
47%
2
33%
19
12%
15 134
54
4% 46% 23%
21
20%
72
23%
55
24%
19
27%
114
20%
4
67%
69
44%
54 107
93
15% 37% 39%
51
48%
105
33%
60
26%
16
23%
186
33%
Page 28

Table 28
Is backed by his party
Gender
Total
Age

Lib Dem
Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
David Cameron
564
44%
281
46%
283
42%
35
44%
116
37%
282
44%
130
52%
284
83%
48
12%
28
37%
86
52%
20
28%
24
48%
5
43%
Ed Miliband
431
33%
208
34%
223
33%
21
26%
115
37%
222
34%
73
29%
18
5%
272
68%
26
34%
26
16%
37
51%
9
18%
3
24%
Don't know
293
23%
123
20%
170
25%
24
30%
83
26%
138
22%
48
19%
39
11%
78
20%
22
29%
52
32%
15
21%
17
33%
4
33%
DK/Ref
Vote In 2010
General Election
Lib
South
66 271
56
79
42% 73% 19% 33%
49
46%
150
47%
101
45%
23
34%
241
42%
1
23%
32
21%
34 173 103
9% 59% 44%
26
25%
114
36%
83
36%
29
42%
179
32%
5
77%
58
37%
65
62
54
17% 21% 23%
31
29%
55
17%
43
19%
17
24%
148
26%
Page 29

Table 29
Q8 And putting aside your own party preference, and basing your answer on what you saw or heard on the programme,
which of the following concerns would be especially important when it comes to casting your vote?
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
North
323
Midlands Wales
223
63
South
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
The future of the NHS
686
53%
318
52%
368
54%
47
58%
162
51%
327
51%
151
60%
141
41%
263
66%
37
49%
74
45%
43
61%
33
66%
10
82%
3
51%
71
152
178
131
46% 41% 61% 56%
61
57%
173
54%
106
47%
40
58%
306
54%
The prospect of cuts to

public services,
benefits and tax
credits
474
37%
217
35%
257
38%
23
29%
106
34%
260
40%
84
34%
56
16%
210
53%
37
48%
37
22%
42
60%
29
58%
7
59%
4
63%
49
32%
73
147
101
20% 50% 43%
51
48%
125
39%
76
33%
29
41%
194
34%
Squeezed living
standards
312
24%
147
24%
165
24%
25
31%
82
26%
174
27%
31
12%
46
13%
150
38%
7
9%
30
18%
17
24%
14
28%
4
35%
1
9%
36
23%
50
107
13% 37%
59
25%
35
33%
86
27%
49
22%
22
31%
120
21%
The level of government

debt
275
21%
143
23%
132
20%
12
15%
55
17%
129
20%
79
31%
145
42%
35
9%
25
33%
38
23%
6
9%
1
3%
22
153
14% 41%
30
10%
43
18%
11
11%
57
18%
64
28%
13
18%
130
23%
The possibility of a
smaller party holding
the next government to
ransom
260
20%
136
22%
124
18%
3
4%
50
16%
124
19%
83
33%
128
38%
27
7%
12
16%
48
29%
9
13%
3
6%
1
7%
30
139
19% 37%
24
8%
43
18%
17
16%
65
20%
46
20%
11
16%
121
21%
The likelihood of tax

rises
191
15%
93
15%
98
14%
20
24%
65
21%
89
14%
17
7%
80
23%
45
11%
8
10%
15
9%
7
9%
6
12%
1
12%
30
19%
64
17%
36
12%
26
11%
13
12%
35
11%
34
15%
11
16%
97
17%
21
2%
5
1%
17
2%
4
5%
9
3%
6
1%
3
1%
5
2%
4
1%
2
2%
5
3%
2
3%
*
1%
2
1%
2
*
4
2%
2
1%
*
*
7
2%
6
3%
1
1%
7
1%
108
8%
56
9%
52
8%
10
13%
23
7%
52
8%
22
9%
17
5%
16
4%
6
8%
42
26%
6
8%
5
11%
1
9%
13
8%
35
9%
12
4%
23
10%
23
7%
22
10%
7
10%
50
9%
28
2%
13
2%
16
2%
4
5%
12
4%
13
2%
3
1%
2
*
3
5%
1
1%
19
12%
3
1%
3
1%
7
3%
7
2%
7
3%
13
2%
None of them
Something else
Don't know
6
6%
-
Page 30

Table 30
Gender
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
South
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Male
612
48%
612
100%
29
36%
154
49%
298
46%
130
52%
164
48%
183
46%
34
44%
87
53%
35
49%
27
55%
6
51%
4
70%
64 184 137 127

41% 50% 47% 54%
61
57%
150
47%
101
45%
33
47%
267
47%
Female
676
52%
676
100%
52
64%
160
51%
344
54%
121
48%
177
52%
214
54%
43
56%
78
47%
36
51%
23
45%
6
49%
2
30%
92 186 154 108

59% 50% 53% 46%
45
43%
169
53%
126
55%
37
53%
299
53%
Page 31

Table 31
Age
Gender
Total
Age

Lib Dem
Other
DK/Ref
Vote In 2010
General Election
Lib
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
18 to 24
81
6%
29
5%
52
8%
81
100%
24
7%
30
8%
4
5%
3
2%
6
9%
3
6%
4
30%
7
4%
25 to 34
314
24%
154
25%
160
24%
314
100%
74
22%
92
23%
26
34%
19
12%
40
56%
6
13%
3
28%
4
59%
35 to 44
246
19%
113
18%
133
20%
246
38%
54
16%
89
22%
7
10%
33
20%
7
10%
12
24%
1
7%
45 to 54
210
16%
104
17%
106
16%
210
33%
50
15%
68
17%
11
15%
33
20%
6
9%
13
26%
55 to 64
186
14%
81
13%
105
16%
186
29%
51
15%
54
14%
10
14%
29
18%
8
11%
65 plus
251
19%
130
21%
121
18%
251
100%
88
26%
65
16%
18
23%
46
28%
3
5%
3
1%
4
1%
South
5
2%
8
7%
12
4%
21
9%
7
11%
33
6%
46
29%
70
87
56
19% 30% 24%
21
20%
75
23%
45
20%
21
30%
153
27%
42
27%
63
61
50
17% 21% 21%
18
17%
72
23%
49
21%
7
10%
100
18%
4
29%
1
9%
22
14%
67
47
40
18% 16% 17%
23
22%
52
16%
30
13%
14
20%
91
16%
7
14%
1
17%
23
15%
57
45
37
16% 15% 16%
17
16%
46
14%
37
16%
7
10%
80
14%
8
16%
1
8%
1
15%
16 108
47
47
10% 29% 16% 20%
19
18%
61
19%
46
20%
13
19%
111
20%
Page 32

Table 32
Region
Gender
Total
Age

Other
Region
Male
Female
18-24
25-34
35-64
65+
Con
Lab
UKIP
Green
SNP
PC
North
Midlands
Wales
Unweighted base
1288
648
640
27
150
838
273
349
390
81
186
58
62
138
425
298
301
127
323
223
63
552
Weighted base
1288
612
676
81
314
642
251
341
397
76
165
71
50
13
156
370
291
236
106
319
227
69
567
Scotland
Lib Dem
Vote In 2010
General Election
Lib
DK/Ref Con Lab Dem Scotland
South
106
8%
61
10%
45
7%
8
9%
21
7%
58
9%
19
8%
14
4%
27
7%
6
8%
1
*
2
3%
50
100%
7
5%
18
29
17
5% 10% 7%
106
100%
North East
59
5%
30
5%
28
4%
5
6%
15
5%
27
4%
12
5%
9
3%
18
4%
6
8%
10
6%
7
10%
7
5%
14
12
13
4% 4% 5%
59
18%
North West
150
12%
68
11%
82
12%
2
2%
27
9%
85
13%
36
14%
41
12%
54
14%
8
11%
22
13%
7
10%
16
10%
41
41
30
11% 14% 13%
150
47%
Yorkshire and the

Humber
110
9%
51
8%
58
9%
6
7%
33
10%
59
9%
13
5%
23
7%
45
11%
4
5%
18
11%
10
14%
10
6%
30
33
24
8% 11% 10%
110
34%
East Midlands
105
8%
43
7%
62
9%
10
12%
24
7%
50
8%
21
8%
36
11%
31
8%
4
5%
16
10%
1
1%
17
11%
32
21
16
9% 7% 7%
105
46%
West Midlands
122
9%
59
10%
63
9%
11
13%
21
7%
65
10%
25
10%
38
11%
45
11%
1
2%
15
9%
3
4%
2
25%
14
9%
38
31
17
10% 10% 7%
122
54%
69
5%
33
5%
37
5%
7
9%
21
7%
28
4%
13
5%
17
5%
19
5%
8
10%
8
5%
1
1%
13
100%
5
3%
12
21
10
3% 7% 4%
69
100%
East of England
121
9%
44
7%
77
11%
10
12%
33
10%
56
9%
23
9%
32
9%
38
9%
5
7%
18
11%
10
14%
18
11%
39
19
26
10% 7% 11%
121
21%
London
169
13%
82
13%
86
13%
13
16%
45
14%
88
14%
22
9%
40
12%
57
14%
15
20%
18
11%
10
14%
23
15%
45
45
19
12% 15% 8%
169
30%
South East
165
13%
89
15%
76
11%
7
8%
50
16%
76
12%
33
13%
64
19%
41
10%
4
6%
18
11%
11
16%
27
17%
64
17
35
17% 6% 15%
165
29%
South West
112
9%
52
8%
60
9%
3
4%
25
8%
51
8%
33
13%
27
8%
24
6%
14
18%
22
13%
8
11%
5
75%
12
8%
38
22
28
10% 8% 12%
112
20%
Wales
Page 1
Page Table
Title
Q1. Can I just confirm, did you watch the TV election leaders' special with political leaders which finished Base : All respondents
minutes ago?
Base Description
Base
1288
1288
Base : All respondents (excluding Nobody/Don't know)
1124
Q3. And overall, how well or badly do you think each leader performed? Would you say... Summary table Base : All respondents
1288
1288
Q3. And overall, how well or badly do you think each leader performed? Would you say... David
Cameron
Q3. And overall, how well or badly do you think each leader performed? Would you say... Ed Miliband
1288
Q3. And overall, how well or badly do you think each leader performed? Would you say... Nick Clegg
1288
VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would
fight a new election in your area.
1183
VIQ2. PRE SURVEY DATA - The Conservatives, Labour, the Liberal Democrats, and other parties would
fight a new election in your area.
Base : All respondents expressing an intention to vote

(Turnout Weighted)
1070
10
10
Q4. Based on what you saw or heard during the programme, have you changed your mind about who to
vote for, or not?
1288
11
11
Base : All who have changed their mind about who to

vote for
77
12
12
Base : All who have changed their mind about who to

vote for and who show an intention to vote
74
13
13
VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other
parties would fight a new election in your area.
1183
14
14
VIQ2. UPDATED POST PROGRAMME - The Conservatives, Labour, the Liberal Democrats, and other
parties would fight a new election in your area.
Base : All respondents expressing an intention to vote

(Turnout Weighted)
1096
15
15
Q6. Putting aside your own party preference and only basing your answer on what you saw or heard
during the programme,
Summary table
1288
Page 2
Page Table
Title
Base Description
Base
16
16
Had the better arguments
1288
17
17
Came across as having the more appealing personality
1288
18
18
Would make the best Prime Minister
1288
19
19
Q7. And putting aside your own party preference, from your own perception do you think Ed Miliband or
David Cameron....?
Summary table
1288
20
20
David Cameron....?
Will govern in the interests of the many, and not the few
1288
21
21
David Cameron....?
Has changed his party for the better
1288
22
22
David Cameron....?
Is more spin than substance
1288
23
23
David Cameron....?
Will be more respected around the world
1288
24
24
David Cameron....?
Is decisive
1288
25
25
David Cameron....?
Has the courage to say what is right rather than what is popular
1288
Page 3
Page Table
Title
Base Description
Base
26
26
David Cameron....?
Understands people like me
1288
27
27
David Cameron....?
Is good in a crisis
1288
28
28
David Cameron....?
Is backed by his party
1288
29
29
Q8 And putting aside your own party preference, and basing your answer on what you saw or heard on
the programme,
which of the following concerns would be especially important when it comes to casting your vote?
1288
30
30
Gender
1288
31
31
Age
1288
32
32
Region
1288

BBC Question Time Election Leaders Special: Flash Poll: ONLINE Fieldwork: 28th-30th April 2015

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Page 1

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

105 332 141 133

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

103 140 252 150

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

60 205 142 113

94 254 171 175

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

86 337 266 198

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Would not vote

Or for another party

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Would not vote

Or for another party

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll

Pre Poll Voting Intention

Prepared on behalf of The Guardian by ICM Unlimited

BBC Question Time Election Leaders Special: Flash Poll