Post Graduate Certificate Program

in Business Management

IMT Ghaziabad
Ver 1.0

Contents
Broad Contours
Who Should Attend
Unique Features of Program
Program Modules

Detailed Program Contents

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Broad Contours
Program Directors :Prof. Rajiv R Thakur and Prof. Jayanti Rajan
Duration : 1 Year
Eligibility : Working professionals with an minimum experience of one
year, who are graduates (10+2+3 or equivalent) in any discipline.

Schedule : Tuesday & Thursday - 6.30 to 9.30 PM

Fees : Rs. 1,50,000/- (This does not include campus visit expenses)
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Who should attend?

Exclusively designed for professionals who are at early
stages of their career
Working Professionals with minimum one years of work experience
Professionals with 1-5 years of experience would be given preference in
selection

Professionals looking to acquire managerial skills to accelerate

their career growth
Professionals looking for a rigorous management program from
a reputed management institute

Unique Features
Pedagogy

Designed with a mix of experience sharing, real life case discussions, assignments
and industry/research based projects besides the lectures in class
Business leaders from different industries would be invited to share their experiences

Campus Visits

3-day IMT Ghaziabad Campus Module at the start of the program

3-day IMT Ghaziabad Campus Module at the end of the program.

Certification

Graded Post Graduate Certificate of Successful Completion from IMT Ghaziabad

Exclusive
Offering on
Career
Management

Workshop on Own Career Management & Growth

Program Modules
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2.
3.
4.
5.
6.
7.
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9.
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Economics for Managers

Statistics for Managerial Decisions
Human Resource & Organizational Behaviour
Marketing Management
Managerial Accounting and Control
Managerial Finance
Production and Operations Management
Management Information System
Strategic Management
International Business
Information Technology for Competitive Advantage
Business Communication
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DETAILED MODULE-WISE
CONTENTS
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1. Economics for Managers

Module Contents
Basic Microeconomics Concepts:
Demand, Elasticity of Demand, Cost analysis, Supply function of a firm,
Optimal Capacity of a firm, Market Structure

Basic Macroeconomic Concepts:

GDP, GNP, Aggregate Demand, Asset Market, Impact of fiscal and monetary
policies on GDP, Exchange Rate and Net Trade

Economic Fundamentals of India:

SWOT - Current economic conditions. A SWOT analysis of Indian economy

Economic Reform Process:

A detailed analysis of impact of economic reform process initiated in July
1991; second generation of reform

WTO and Globalisation:

The WTO paradigm, Impact on Indian economy, Impact of globalization

2. Statistics for Managerial Decisions

Module Contents
Central Tendency: mean , mode median, Dispersion:
range , standard deviation, variance, Skew ness, Kurtosis
Probability:
Probability Distributions : Binomial, Poisson , Normal
Level of significance, Hypothesis Testing : t test, z test
Correlation : Karl Pearson Coefficient, Rank Correlation
Regression : Least Square method

3. Human Resource & Organizational

Behavior
Module Contents

Organizational Behavior: An Overview

Perception: An Overview
Learning in Organization
Understanding the Importance of Personality
Work Motivation - Conceptual Foundation and Applications
Group Dynamics in Organization
Leadership in Organization Approaches & Issues
Understanding & Managing Organizational Culture
Power, Politics and Conflict in Organization
Organizational Change and Transformation
Managing Stress in Organization Session

4. Marketing Management
Module Contents

Understanding Marketing Management

Capturing Marketing Insights
Identifying Market Segments & Targets
Analyzing Consumer Behavior
Dealing with competition
Creating Brand Equity& Brand Positioning
Setting Product Strategy
Developing Pricing Strategies & programmes
Delivering Value through Channels
Communicating Value

5. Managerial Accounting and Control

Module Contents
Introduction to Managerial Accounting
Basic Cost Terms
Control Session
Decision Making: Relevant Costs and Benefits.
Cost Volume Profit Analysis
Costing Products

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6. Managerial Finance
Module Contents
Overview of the Indian Financial System, Financial
Management
Functions and its Objectives
Time value of money

Risk, Return and Cost of Capital

Working Capital Management:
Estimation of requirement
Policy and financing.

Cash Management, Inventory Management and Credit

Management
Capital Budgeting
Techniques and Project Cash Flow

7. Production and Operations Management

Module Contents
Operation & Competitiveness, Operations strategy, Decision
Analysis; Quality management
Project Management, Inventory management
Simulation, Waiting line Analysis
Supply Chain Management, Transportation & transshipment
models, Forecasting analysis
Aggregate Planning, Linear Programming

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8. Management Information System

Module Contents
Business Information Systems: An Overview
Strategic Uses of Information Systems
Business Hardware
Business Software
Business Functions and Supply Chains
Business Networks and Telecommunications
Database Management
The Web-enabled Enterprise
Challenges in Global Information Systems
Decision Support and Expert Systems
Systems Development
Choices in Systems Acquisition
Risks, Security, and Disaster Recovery

9. Strategic Management
Module Contents

Strategy and Strategic Management, An Introduction

Strategy in Historical Perspective
Strategic position, Strategic Choices, Strategy into Action
External Analysis The Environment
Two Levels - General Environment and the Competitive Environment
Process for Analyzing External Environment - PEST, Porters Five Forces
Internal Analysis Strategic Capability, Its Importance, Resource Based
View of Firm Methods of Assessing Internal Strengths and Weaknesses
Corporate Rationale, Corporate Portfolio, Diversification,
Business Level Strategy; Strategy in a changing environment; Bases of
competitive strategy; Sustaining competitive advantage
Operational Strategy
Strategy into Action

10. International Business

Module Contents
Understanding of International Business:
International Business Imperatives for Independent Focus
Globalization- few perspectives Risk, Return and Cost of Capital
Imperatives for companies engaging in International Business Environmental, Internal, Organizational and Industry Reasons
External Business Environment and Strategy Making; Cultural,
Political & Legal, Economic, Govt. influence.
Trade Theories and their implications for international business
International trade agreements, WTO, Regional Economic groupings
Implications for International business
Building Global Presence, Global market assessment, Country
Analysis
Principles of Competitive Strategy Formulation and Strategic
Choices
Developing Global Competitive advantage

11. Information Technology for

Competitive Advantage
Module Contents
IT and competitive advantage overview; Strategy and its Intent;
Information; Information Systems & IT; IT & Porters Five Forces Model
Proprietary advantage of IT; Commoditization of IT; Differentiation with IT
through innovations in busness practices
Competitive Threats; Blending of E-business with traditional business;
internet issues
IT & its emergent properties; Impact of IT on Organisation Structure &
Processes; IT & Organisational Flexibility; IT & Organisational Effectiveness
IT & Knowledge Management; Business of International Economic
Development; Creation of Knowledge Bank; Role of IT
Understanding internetworking infrastructures; Modern day setups;
Business Implications; Models of Service Delivery
Service Models; Web Services; Outsourcing
Organizational issues in the control of IT activities;Centralized IT
infrastructure; Co-ordination and Location of IT policy

12. Business Communication

Course Objective:
Train professionals effective communicators in all the forms of communication
practiced in an organization - oral, written and non-verbal.

Session Plan
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Communication in the Workplace

Team Communication
Improving Listening Skills
Non-verbal Communication Skills
Designing & Delivering Business Presentations
Using Electronic Slideshows for Presentation
Fundamentals of Business Writing
Construction of Clear Sentences and Paragraphs
Writing for Effect
Message Formats

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About Program Directors

Prof. Rajiv Rajan Thakur

Prof. Jayanti Rajan

rthakur@imt.edu

Ph.D.
Professor
Information Technology
jranjan@imt.edu

Professor Economic Environment &

Strategy
Ph.D. (Economics)
MBA (Indian Institute of TechnologyDelhi)
Chairman, PGDM Programme

Professor Information Technology

PhD from Jamia Millia Islamia central
university
Has Published over 111 papers
Has been awarded AIMS International
Young Management Researcher Award
for the year 2009.
Chairman-International Relations, IMT
Ghaziabad

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How to Apply
Application period
Admissions in Progress. Please contact NIIT IMPERIA
Executives for details
Application forms
Application forms can be obtained from
www.niitimperia.com or at local NIIT IMPERIA Centres
Students could also apply online at
www.niitimperia.com
Class would commence on or after Feb 28 2010

Documents Required for Application

1 Passport size photo affixed [Latest photo with light
backdrop]
Proof of Date of Birth [DOB Certificate / 10th Std Mark
sheet]
Proof of Graduation Completion [Provisional / Degree
Certificate]
Proof of Graduation % [Graduation Marks sheets for all
years]
Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]
Proof of Current Employment [Letter from the HR with
current date / Latest Pay slip]

SYNCHRONOUS LEARNING - NIIT

IMPERIA
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NIIT IMPERIA - TECHNOLOGY EDGE

STUDIO VIEW

18 Classrooms in 17 cities
Direct one-to-one interaction is ensured through individual ICT
systems for each student:
High-performance PCs
Webcam
Audio system and microphone at each workstation,
connected directly to faculty at institutes
Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
full classroom.
6 Synchronous Learning Centers created within corporate
premises
Learning Management System (LMS):

supplementary e-learning

program-specific notices

online submission of assignments

reminder services

online testing

student records

CLASSROOM VIEW

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SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

FACULTY

SLIDE SHOW / WHITE BOARD

STUDENT VIDEO

SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face
teaching
Raised-hand-seeking-teacher'sattention

Tabulation of responses
Quizzes randomly created by the
teacher
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For any Queries Or Doubts,

Call Us At 18001806060 (MTNL/BSNL)
or 60006448 (Others)
(Or)
Write to imperia@niit.com

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