KULLIYYAH OF ENGINEERING

MME 4272 ENGINEERING MANAGEMENT 11

CASE STUDY
Dr. Mohd Radzi Haji Che Daud ( Case Study Coordinator )
Assistant :
Br . Ahmad Izwan Abdul Lahtif. ( 013-3316819)

Guideline for Preparation of Report on Case Study (cum template)

A. Executive Summary
The purpose of the Executive Summary is to consolidate the principal points of
your report in one place. It must cover the information in the report with enough
detail to reflect accurately its contents but sufficiently concise to allow digestion of
the significance of the report without having to read it in full. The Executive
Summary is a comprehensive restatement of the documents purpose, scope,
methods, results, conclusions, findings, and recommendations. The Executive
Summary should be proportional to the length of your report. For the purpose of
this assignment, we recommend a 300-word Executive Summary.
B. Introduction
The introduction provides the reader with the background information for the case
detailed in the report. Its purpose is to establish a framework for the report. The
Introduction has multiple other purposes which include creating readers interest in
the topic, establishing the problem that leads to the study within the larger context
of the scholarly literature, and reaching out to a specific audience.
C. Literature Review
It shares with the reader the results of other studies that are closely related to the
study being reported. It also relates the study to the larger, ongoing dialogue in the
literature about the topic as well as provides a framework for establishing the
importance of the study. It can serve as a benchmark for comparing the results of
the study with other findings.

D. Methodology
This section specifies the type of report design utilized in the paper, such as the
approach to data collection, analysis, and report writing. It should detail the context
of the report, e.g. type of organization, management syle, HRM, Key Performance
Indicators (KPI), discuss techniques for data collection, e.g. interviews,
questionnaire, document review, study of case files, and explain the underlying
rationale for these decisions. It may be useful to discuss the strengths and
weaknesses of the chosen design.
E. Study
A case study is the study of the particularity and complexity of a single case. We
are interested in cases for both their uniqueness and commonality. Cases are
"bounded, integrated systems;" hence, we observe working parts that connect
people with programs in some sort of purposive fashion. Some cases are so
important in themselves that we focus on studying their intrinsic qualities. Other
cases are applicable to important public administration and public policy questions.
Hence, they are considered instrumental to understanding larger issues.
F. The Cases Issues and Challenges of Organizations
The case study involves management issues in principles, management from
Islamic perspective, organisational vision and mission, corporate culture, core
values, organisational structures, human resource management, marketing
strategies, management of technological innovation and commercialization and
branding, as well as financial performance.
G. The Organization (One group will be given one listed organization)
1.
2.
3.
4.
5.
6.
7.

International Islamic University Malaysia (IIUM)

University Sains Islam Malaysia (USIM)
Universiti Teknologi Malaysia (UTM)
Universiti Kebangsaan Malaysia (UKM)
Universiti Sains Malaysia (USM)
Tabung Haji
Perbadanan Natitional Berhad (PNB)
2

8. Malaysia Airlines System (MAS)

9. Air Asia Berhad
10.Malindo Air
11.Bank Rakyat Malaysia Berhad
12.Bank Muamalat Malaysia Berhad
13.Bank Islam Malaysia Berhad
14.Bank Public Berhad
15.Takaful Malaysia Berhad
16.Etiqa Takaful Berhad
17.Prudential BSN Takaful
18.Proton Holdings Berhad
19.Perusahan Otomobil Kedua Sdn, Bhd (PERODUA)
20.Toyota Malaysia
H. Case study report format guideline
Following is a suggested guideline for preparing your case study reports (use
Harvard Business Style for all formatting and referencing): Page range for the
report is suggested of 30 pages.
i.

General guidelines:
Each group shall study the organization/institution given using any
appropriate method(s) and prepare the report on the findings accordingly.
The case study is undertaken to equip the students so that they can
understand real-life issues and challenges in organization by applying the
knowledge and concepts covered in Engineering Management.
Group members are encouraged to apply concepts from the selected
organization to their analysis of the case.
An important element of this case study is teamwork. Each team will be
responsible for:
Reading
Discussing the case with all team members.

 Analyzing the fact and finding out the issues and challenges, in the
case.
ii. Selecting the relevant issues and challenges:
In the light of the concepts and theories covered in the class on:

iii.

Management of organization
Corporate culture, vision and mission and core values,
Management approaches i.e conventional or Islamic Approaches
Human resource Management
Marketing Strategies
Technological Innovation and Commercialization
Branding
Financial performance, P & L account, Balance Sheet, etc.
Key Issues on the challenges of Organization
Analysis
Findings

Suggested Case Study Report

1. Cover Page
(Include student names and student Matric Number)
2. Executive Summary
(If appropriate should be written last to focus on key points/findings)
3. Introduction
This section should current Situation Analysis and pertinent Background
including a synopsis of the relevant information from the case study.
4. Body
May include:
Literature Review
4

Organization profile
Corporate culture, core values,
Management Conventional/Islamic Approaches
HRM
Marketing Strategies
Technological Innovation and Commercialization
Branding
Financial Performance P & L account, Balance Sheet, etc.
Key Issues on the challenges of Organization
Analysis
Findings

5. Conclusions and Recommendations

Although this section does not need to be long, the writer has an
opportunity to tie possible changes in current administrative practices,
suggest new methods of management or analysis, or propose changes in
ordinances and statutes, for example. The recommendations should flow
from the present study and be related directly to the analysis.
6. References
It is recommended that you source business journals, periodicals, and
textual references as well as any online research. Make sure you support
your ideas with facts and figures. Please try to use your own words and
ideas based on research rather than copy and paste others words from the
internet. You should USE PROPER HARVARD style in-line citations,
image source citations, and an alphabetical CITATION LIST in a
references section.
7. Appendices
All charts, financials, visuals, and other related items can be placed here
and referenced in the report.
I. Marking Scheme:

Case Study Report: 100 marks

J. Submission

Duration 3 weeks.
Submission date is on 08th May. 2015
Submit both soft and hard copy of the case study at the course coordinator
office E0 3 016. Dr. Mohd Radzi Haji Che Daud.
Late submission WILL BE PENALISED ( DEDUCTED) 5 MARKS for
one day. Reports are not accepted after 15th. May 2015.