Documente Academic
Documente Profesional
Documente Cultură
for Business
Students
Fifth edition
Mark Saunders
Philip Lewis
Adrian Thornhill
irlow, England London New York Boston San Francisco Toronto Sydney Sii
5eoul Taipei New Delhi Cape Town Madrid Mexico City - Amsterdam ?,;,.
Brief Contents
' l
xvii
xxii
Contributors
Publisher's acknowledgements
XXV
xxvii
xxix
106
136
168
Selecting samples
210
256
10
318
11
^, : .
360
12
-'' "'
414
13
480
14
526
Bibliography
Appendices
Glossary
Index
.CtIO'
23
2.4
G
Tu.
288
5CT
573
587
604
32
131
XXVII
xxix
I
1.1
1.2
1.3
1.4
1.5
1.6
f-E
Learning outcomes
' S.E
Introduction
The nature of research
The nature of business and management research
8.6
The research process
The purpose and structure of this book
.iq 8.
Summary
si
Self-check questions
Review and discussion questions
References
Further reading
Case 1: Isabelle's research dilemma
Michael Savvas
Self-check answers
2
2
4
5
10
10
15
15
15
16
16
17
irinu^l
18
*2
20
or
2
0 f
..
2.1
2.2
>or
2.3
2.4
20
20
22
24
32
VII
Contents
2.5
2.6
.My*
is$
"Ivv
,..-,...,.,,..,.
'*"'"'J""J'Ji';;'
ijvxx
41
48
49
49
Further reading
51
. .
50
50
Slack
Self-check answers
"
-.---
52
55
xixx
3
tfl8i..
S
t
g,
Of
Of
2t
gf
-5f
^r
3t
^
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
.
g :
_,-
m
4
4.1
viii
58
58
58
61
68
75
80
92
94
97
98
99
100
100
100
102
102
104
106
Thornhill
106
106
Contents
4.2
4.3
4.4
107
124
Summary
Self-check questions
Review and discussion questions
128
129
129
130
131
131
132
Self-check answers
134
136
136
5.1
Introduction
136
5.2
5.3
5.4
138
JJB
5.5
5.6
5.7
5.8
3mr
151
155
156
'
ic
Further reading
Case 5: Managing the acquisition from the middle
David Coghlan
Self-check answers
160
160
161
jp|
162
162
164
164
..
rviews
166
^.~
168
10 '
6.1
168
168
6.2
169
ix
Contents
6.3
6.4
6.5
6.6
7
7.1
7.2
7.3
7.4
03>
oar
rar
rar
sar
Selecting samples
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
Introduction
Probability sampling
Non-probability sampling
Summary
Self-check questions
Review and discussion questions
Progressing your research project: using sampling as part
of your research
References
Further reading
Case 7: Implementing strategic change initiatives
Liz Lee-Kelley
Self-check answers
8.1
8.2
8.3
8.4
8.5
173
183
187
101
202
202
JUS
203
204
210
210
210
214
233
243
243
245
246
246
248
248
251
256
256
256
258
263
268
272
wmmmmmammwmmm
Contents
8.6
9.1
9.2
9.3
9.4
9.5
9.6
9.7
Summary
Self-check questions
Review and discussion questions
Progressing your research project: assessing the suitability
of secondary data for your research
References
Further reading
Case 8: Patent grants and the implications for business
Deli Yang
280
280
281
Self-check answers
286
288
288
288
289
293
282
282
284
284
Wm
fff
318
318
318
320
Contents
r 8S
'
\\j
342
"~
323
326
336
343
348
351
351
352
353
353
355
355
Self-check answers
358
360
Learning outcomes
11.1 Introduction
360
360
B0E
, ,
.,.._
ff
^j,-+^2
11.2
11.3
11.4
11.5
11.6
362
366
371
395
401
402
404
404
405
406
407
409
414
414
wmmmmmmm
Contents
HBHH
12.1
12.2
12.3
12.4
12.5
12.6
13
Introduction
Preparing, inputting and checking data
Exploring and presenting data
Describing data using statistics
Examining relationships, differences and trends
using statistics
Summary
Self-check questions
Review and discussion questions
Progressing your research project: analysing your
data quantitatively
References
Further reading
Case 12: Small business owner
managers' skill sets
Mark Saunders, Philip Lewis and Adrian Thornhill
414
416
428
444
Self-check answers
476
Self-check answers
470
470
472
473
480
449
467
468
469
480
480
482
485
489
490
498
500
502
514
516
517
517
517
^g
520
520
524
Contents
526
.5
558
Peter Harris
3*
Self-check answers
Bibliography
560
iil
Appendices
1 Styles of referencing
2 Calculating the minimum sample size
3 Random sampling numbers
4 Guidelines for non-discriminatory language
Glossary
Index
i XIV,
573
581
583
584
587
604