Nike competitors.

see your company performance and your

competitor based on the annual report about booth companies and
there are reports about the most perfect companies in a year that
.they have same products
The performance of Nike and their competitor Adidas in 2014 and in
this year were the main two sports events which are NBA and World
.Cup

The chart below shows performance of Nike and Adidas in 2014. The
trend line between January to March 2014 illustrates that Nike had
relatively low business intelligence index as compared to Adidas. In
the second week of Jan 2014, the score index trend of Adidas
increase to 73.48, with the highest score of 362.51. On the contrary,
the score of Nike's brand index decreased which is 27.67 brand
index decreased by around 50.

However, in the lasted three

months, from April to July 2014 Nikes performance was excellent

due to the NBA Playoffs, as well during the competition season;
many of NBA stars signed by Nike were in focus. However, Nike not
only who supported the game, also Adidas supported NBA and some
.of NBA stars signed with Adidas
Nevertheless, the trend line illustrate that Adidas was also quite
active during the period of NBA Playoffs, however still cannot
compete with Nike, as the trend-line shown in the period of Jan,
February and March. Therefore, Nike has much more influence given
by NBA stars than Adidas, but Adidass brand index still positively
increased in this period. Furthermore, in the trend line comparison,
Nike has been more valuable than Adidas during the World Cup.
Adidas brand index even decreased in this period. As a result, Nike
.has been more influential than Adidas on sport events in 2014
As the result, in 2014 financial data of Nike and Adidas are different
because

of

the

world

cup.

Nikes

stock

price

increased

approximately 7.36 percent in 2014, with the highest price of

$85.60 and the entire groups net revenue was $962 million with an

increase of 23. percent over last year, however revenue in 2013 was
$779 million. The total revenue was $7.98 Billion, with an increase
of 14.5 percent over last year. The gross profit ratio was 46.6
percent respectively. So far, Nikes total order increased 14%. On
the contrary, even though Adidas invested a lot in the NBA and
World Cup, the market's feedback was not up to the mark. Adidas
couldn't achieve sales target according to brand index

he following graph demonstrates the performance and comparison

of Nike products which are the Dow Jones U.S. footwear index,
poors 500 stock index, the standard poors apparel, accessories and
.Luxury Goods index
and the Dow Jones U.S. Footwear Index. The graph assumes an
investment
of $100 on May 31, 2009 in each of our Class B Common Stock, and
the
stocks comprising the Standard & Poors 500 Stock Index, the
& Standard
Poors Apparel, Accessories & Luxury Goods Index, and the Dow
.Jones U.S
Footwear Indexa five-year comparison of cumulative total
returns for NIKEs
The following graph performance of Nike had been increase in last
.five years and the graph

Then explain the relationship between quality and competitive in

your company when company has quality their competitive increase
or decrease
There is positive relationship between competitive and quality of
products in Nike which means Nike works on technical innovation
and high quality products to compete in global market. Quality
control and technical innovation in manufacturing process and
design of footwear, athletic equipment and apparel is essential to
the commercial success of Nike products. As well, Nike strives to
produce products that assist to reduce injury, enhance athletic
.performance and maximize comfort

Quality tools

Joseph M. Juran's Philosophy

Nike focus in customers need and quality products to higher their
quality product as well competitiveness, hence Edewards Deming
and Joseph M. Jurans philosophies focus in customers. However,
Nike is more related to Joseph M. Jurans philosophy because it focus
on three major quality processes called the Quality Trilogy which are
.quality planning, quality control and quality improvement
Quality Planning
Identify the
customers