Ebook Success 2002

The Worlds
BIGGEST
Guide To
E-Book Writing &
Marketing Success
~ 2002 International Edition ~
The worlds largest source of information on writing,
marketing and administering an e-book business.
Edited by Terence Kyle

2001 Ultimate Media
Ultimate Media
ACN 076 127 921
Is located at:
Suite 4
13-17 Murray Street
Lane Cove, Sydney
NSW 2066
Australia
Please direct all trade and reader inquiries to:
www.ult-media.com
ultimate@ult-media.com
2001 Ultimate Media
No part of this publication may be reproduced in whole or part without the express
written permission of the publisher. Breach of international copyright will be
prosecuted to the full extent of the law in whichever territory that breach takes place.
Dedicated to John Davis,

an eternal brother.
About
The
Editor.
The Worlds Biggest Book of E-Book Writing & Marketing Success
erry Kyles professional background

includes screenwriting, acting, playwriting,
PR, broadcast journalism and copywriting
for some of the worlds largest blue-chip
companies including Coca-Cola, Pepsi, IBM,
Kelloggs, Thorn-EMI, Goodman Fielder,
Matsushita [Panasonic] and Fox. While
completing a university-medal winning BA in
1994, Terry was the first Australian student ever to
write, co-produce and direct a feature-length
telemovie, Terrain, a science-fiction thriller,
which was subsequently purchased and screened
by the Nine Network [Australias #1 broadcaster].
When not occupied with Ultimate Media matters,
Terry can be found working on his Masters degree.
Terry is also editor of The Worlds Biggest
Book of Photography Competitions, Awards &
Grants, The Worlds Biggest Book of Writing
Contests, The Worlds Biggest Book of FREE
STUFF and The Worlds Biggest Book of
Music Competitions. Terry is founding editor of
Ultimate Media and can be contacted at:
editor@ult-media.com
-5 2001 Ultimate Media
Introduction.
eeing your own written work published is

undoubtedly one of the most gratifying
experiences any aspiring or actual author
can have. For many individuals though, the
long haul towards getting published through
conventional means takes years, possibly decades,
of perseverance and rejection. Did you know that
even acclaimed Hollywood writer-director Oliver
Stone had more than 1,000 rejection letters before
he broke through to his first film-writing gig!
In our present era, however, technological
advances - especially in the development of the
Internet - now mean that self-publishing has never
been more affordable, simple, or cost-efficient.
For the aspiring writer with some entrepreneurial
flair, self-publishing in e-book form is thus now a
viable and potentially quite lucrative means of
generating an additional income stream. Such a
business model also offers numerous commercial
advantages that conventional businesses and
products simply cant match.
The primary goal of this book therefore is to lay
out the step-by-step process to writing and
organizing your e-book/s and to show you

precisely how to build a functioning business
around your e-book sales to a global online
audience of billions.
Please note that the recommendations and methods
outlined in this book are those of the contributors,
editors and personnel involved in Ultimate
Medias launch in 1997 and subsequent sale of
tens of thousands of e-books across the world.
We dont necessarily suggest that these methods
are the only way to successfully set up your e-book
business - you will continually learn on your own
specific journey - but they will save you a lot of
time, money and frustration.
We feel that this experience separates us from
other publications in a similar, if inferior vein our actual experience - years of selling e-books to
buyers from Finland to Florida, Melbourne to
Manitoba.
For the first time, Ultimate Media is also offering
low-cost, high-quality, flat-fee services in:
- Website Design
- E-Book Manuscript Evaluation
- Press Release Writing
- Critical Data Storage
- Adobe Acrobat E-Book Distilling
for budding Web e-book entrepreneurs.
Using these services can cut weeks and months off
your business timetable.
Most of these services have a 7-day guaranteed
turnaround and can be viewed at www.ultmedia.com/services.htm.
For the first time therefore, our years of e-book
experience is available to you in order that you
can fast-track your own e-book business venture.
In conclusion, therefore, we hope that you

appreciate the fruits of our considerable labor and
look forward to your feedback as we endeavor to
continue improving, refining and developing this
book.
Warmest regards
Terry Kyle
Managing Editor
Ultimate Media
Home of:
The Worlds Biggest Book of Photography
Competitions, Awards & Grants
www.ult-media.com/photography.htm
The Worlds Biggest Book of Writing Contests
www.ult-media.com/writingcontests.htm
The Worlds Biggest Book of FREE STUFF
www.ult-media.com/free.htm
The Worlds Biggest Book of Music
Competitions
www.ult-media.com/music.htm
The Worlds Biggest Book of E-Book Writing &
Marketing Success.
www.ult-media.com/ebooks1.htm
- 10 2001 Ultimate Media
Table
Of
Hyperlinked
Contents.
~ Table of Hyperlinked Contents ~

So Why Set Up An E-Book Business?
What Is An E-Book?
But Im Not A Writer!
The Importance Of Instant Gratification
What Is The Future Of E-Books?
The #1 Commodity In The Online World
Fiction Vs. Nonfiction
10 Critical Mistakes To Avoid
How To Find Out The Worlds Bestselling Books In
Less Than 10 Seconds
The Basic Tools You Will Need
5 Books You Must Read Before Starting Your
Business
E-Book Possibilities
How To Research Your E-Book
How To Organize Your E-Book
How Long Should Your E-Book Be?
Using Hyperlinks In Your E-Books
Naming Your E-Book
Using Customer Surveys
The Adobe Acrobat Revolution
Writing Great Advertising Copy
Authoring Your E-Book Sales Website

The Worlds 5 Most Destructive Website Myths
Using Ultimate Medias Expertise To Create A Killer
E-Book & Website
Microsoft Word - The World Word Processing
Standard
Autoresponders
Copyright
ISBN Numbers
Online Security For Your Buyers
Domain Names As A Marketing Tool
Determining Your E-Book Price
Referral Programs: Friend Or Foe?
Customer Data Privacy
Hits-To-Conversions Ratio
No Cost Marketing
Low Cost Marketing
Using A 3rd Party E-Book Seller
The Overture/GoTo.com Revolution
Setting Up Your Merchant Account
General E-Book Business Caveats
The 3 Parts To Your Business - Writing, Marketing
And Business Administration
If You Absolutely Must Have Paperbacks

The Money-Back Guarantee
Using Product Testimonials
Using Outlook Express To Manage Your Distribution
To Spam Or Not To Spam?
Why A Free Newsletter Can Destroy Your New
Business
Extending Your Range Of Titles
Critical Data Storage
The Road Ahead
Appendix A: Must-See Websites For E-Book
Entrepreneurs
Appendix B: Glossary Of Terms
Appendix C: Amazon.coms Top 100
Sample Complete E-Book: The Worlds Biggest
Book of FREE STUFF
So Why Set Up
An E-Book
Business?
part from the usual reasons that people

establish a small business such as income
enhancement, professional independence and
perceived freedom of lifestyle, the major benefits to
running an e-book business include that:
- the entire business is run as an online shop and
therefore you can keep a regular job and income while
attending to your online e-book business as required
in your spare time;
- there are virtually none of the significant startup
costs which most new businesses would have to come
up with e.g. office rental, office equipment, insurance,
utilities, printing, staff etc;
- apart from the labor involved in writing and
marketing your e-books, there are no conventional
printing and transport costs (often crippling in
themselves) associated with your inventory - your
stock simply consists of electronic files on your
computer (and backed up elsewhere for safe
keeping!) which are delivered via e-mail.
Why these files and e-books are valuable is because
of the labor that has gone into compiling the
information therein.
Therefore, sending your books via e-mail is only a

part of your normal Internet account charges and thus
delivering copies of your books is virtually free - to
anywhere in the world!
- e-books also allow you to self-publish immediately!
No waiting for years to get approved by editors and
publishers overwhelmed with proposals from aspiring
authors.
Identify a profitable title and within days or weeks
your e-book can be selling across the world.
NB: For the first time, Ultimate Media is offering
low-cost, high-quality, flat-fee services in website
design, e-book manuscript evaluation and proofreading, Acrobat Distilling, critical data storage and
press release writing.
Using these services can cut weeks and months off
your business timetable. Most of these services have a
7-day guaranteed turnaround and can be viewed at
www.ult-media.com/services.htm.
- normal authors only receive a tiny percentage of the
retail price of a book - in some cases, considerably
less than $1 out of a $10 cover price.
Plus, retailers and publishers get a much bigger slice

of the pie even though they didnt actually create the
title.
E-book self-publishers, however, receive the entire
retail price for their efforts. Yes, sales volume will be
considerably lower but returns are much more
profitable (almost 100% - how many small businesses
can boast almost 100% profit?).
- unlike most jobs and businesses, an e-book selfpublishing business is entirely portable. Take a
holiday in another part of the country or world and
you can still run your business from a laptop or
notebook computer.
That opens up tremendous lifestyle options and can be
a great escape from the rat race.
!
What Is An
E-Book?
he term, e-book, is one which is now

appearing with increasing frequency in the
worlds media. But what exactly is an e-
book?
Quite simply, an e-book is exactly like a normal
paperback book except that it is not produced in a
hard copy form (e.g. a paperback).
Instead, readers look at the book on a computer screen
and print out any specific pages they wish (if the
author permits that option).
Chances are that you are reading this book now as an
e-book on a screen rather than as a normal paperback.
The e-book itself is therefore an electronic file on a
computer - a file created in such formats as Microsoft
Word or Adobe Acrobat.
These formats are explained further below but all that
is really important to know is that these are different
types of computer programs and files with slightly
different functions and characteristics.
You should also be aware that some companies are
trying to promote their own proprietary e-book
formats, namely Microsoft Reader, Glassbook and

Rocket.
A useful comparison of these formats can be read at
www.bn.com (click on e-Books).
Its worth knowing about these formats if you are in
the e-book business!
But Im Not A
Writer!
ou may feel that you arent a writer or arent

a good enough one to embark on your e-book
venture. If you are having some nagging
doubts, remember these three things about e-book
authoring success:
1. E-books are information-based and not dependent
on creative writing ability. You will be writing
reference works not mysteries, thrillers or romance
fiction (these do not sell as e-books for unknown
authors).
If you can plan and logically order explanation, then
you can construct an e-book. All the methodological
tools are included in this book.
2. Even though you may not be an experienced
writer, you are probably a fairly experienced reader.
In your lifetime, you will have already consumed
hundreds of written, informational pieces.
That experience has subconsciously informed your
thinking about what works and what doesnt in an
information-based publication (be it a pamphlet, for
Dummies book - an incredible publishing
phenomenon in its own right, or other how-to
guide).
3. Your access to other e-books has never been

greater. In addition to the book you are reading, we
have attached a 2nd complete e-book at the back of
this book: The Worlds Biggest Book of FREE
STUFF.
If you arent too familiar with the e-book concept, the
book you are reading now and the 2nd one attached at
the back here (which is an example of adding value to
your purchase - something to consider for your own ebooks!) has added to your experience.
Performing a search on www.altavista.com,
www.metacrawler.com or www.dogpile.com with
the terms ebooks or e-books will take you to
other titles currently available that you can look at.
In short then, you dont need to be a thoroughly
seasoned author to start up your e-book venture. What
attributes you do need though are:
- the ability to plan logically;
- the persistence and patience to research and write
about your chosen topic/s;
- some basic literacy in a word processing program;

and,
- the willingness to learn from observing other
examples of informational writing (even if its
learning what not to do from seeing something done
badly - this is one of the most powerful ways to
learn).
If you have most of those attributes - or want to try to
develop them - then youre in business!
The Importance
Of Instant
Gratification.
n the area of measurable consumer behaviour, one

of the most important shifts in the past 20 or so
years has been the increasing impatience of
buyers.
What well call the Impatience Principle is vital to
be aware of and will be discussed further below.
Consumer impatience - evident in the so-called fast
food mentality - means that retailers or vendors who
have already succeeded and will succeed further in
the Information Age (thats now) will be those who
can vastly compress delivery times and offer almost
instantaneous supply (we are in the age of the sub-30
minute pizza delivery!).
Harnessing this growing buyer impatience - the
Impatience Principle - is vitally important to your
businesss success.
The speed of e-book distribution (delivery can be

accomplished within minutes) is thus perfectly
positioned to give consumers access to the
information they seek almost immediately.
At Ultimate Media, we have traditionally worked on a
delivery within 24 hours basis though in most cases,
delivery takes much less time than that. During local

business hours, we would probably have an order
fulfilled within a few minutes of placement.
With greater expense, it is possible to offer instant
download of e-books following real-time credit card
verification while the buyer waits (usually up to thirty
seconds) for their purchase to be approved.
Eventually, Ultimate Media will move to this model
and it is worth considering once your e-book
publishing operation is up and running.
Prior to that however, the expense is probably
prohibitive for you now and earnings should pay for
this type of enhancement for the business from the
business.
!
What Is The
Future Of
E-Books?
t present there are approximately 327 million

Internet users in the world. One year from
now, it is expected to be 579 million (Source:
Internet Industry Almanac)!
The reason that these numbers are significant is
because they represent the growing potential
audience for your e-book/s.
Every year, therefore, more and more people (in their
tens of millions) across the world are learning how to
operate computers, the Internet, e-commerce and email - all of the key requisites for your business
success.
The future of e-books is thus very bright and as the
world moves from offline to online, e-book
businesses will continue to flourish.
As will be discussed in the next section though, the
future (and present) success of e-books primarily lies
in non-fiction reference titles.
Expecting readers to read something for pleasure on a
computer screen - unless you are Stephen King - is
simply not viable.
Perhaps in the future, more accepted types of handheld devices will make the reading of fiction in ebook form more acceptable.
At this point however, nonfiction is the dominant
genre for e-books* and it would be fairly foolish to
pursue anything else (*erotic fiction is the one
exception though, as discussed below).
And given the above Internet user numbers, the future
of e-books looks extremely bright.
The one caveat we would like to add against this is
the disturbing practice of people or firms giving away
e-book titles (usually more like e-pamphlets!) for
free. The problem with this is threefold:
1. It conditions Internet users into thinking that
they should get everything for free online. The
authors of these works have not valued their time,
experience and labor sufficiently to ask for money for
the title. Fighting the I want everything for free
mentality on the Internet is one problem for your
business and our business.
2. Apart from adding to the above free everything

mentality, this practice undermines the perceived
value of e-books specifically.
If Internet surfers see e-books here and there for free
(admittedly these are often very short, flimsy efforts),
then they think, why should I pay for that one?
The way to convince them is to add tremendous
perceived value to your book/s, give them a unique
identity (vital!) and have killer Website advertising
copy (click here for assistance from Ultimate Media
on this aspect of your business).
3. By giving the title away for free, there is no
control over where it winds up - shareware CDROMs, bulletin boards, newsgroups etc.
Now while controlling distribution of any file on the
Internet is very difficult (look at the way the music
companies are freaking out over the MP3
phenomenon), keeping your e-book copyrighted,
ISBN-numbered and with warnings featured about
illegal misuse of it will all help.
If we e-book producers recognize the value of what

we have created and charge a fair price for a quality
product, then together we can (hopefully) gradually
change the perception of e-book value in the online
marketplace.
The #1
Commodity In
The Online
World.
s the revolutionary universe of the Internet

continues to unfold, it is clear that the main
commodity driving the hundreds of millions
Netsurfers who peruse the Web every day and night is
the desire for information.
Never before in the history of the human race has the
access to information been so widely available. If you
can think of a subject, no matter how obscure or
eccentric, chances are there are dozens or hundreds or
thousands of websites devoted to that topic.
And while the Amazons and Dells of the online world
attract the lions share of publicity, the costly
infrastructure to set up these hardware retailers (or
e-tailers) makes them expensive types of ventures
and relatively unusual players in the e-commerce
game.
What Netsurfers are really after is information - just
as you acquired this e-book to learn about setting up
an e-book business.
The same principle applies for your customers about
your e-book titles. In short, here is the simple,
foolproof, winning formula for e-books and virtually
all businesses:
TEMPLATE FOR BUSINESS SUCCESS
STEP 1
STEP 2
STEP 3
STEP 4
Create an
PLUS
information
product that
is as unique
as possible
(make it
bigger,
better,
cheaper,
delivered
faster than
your
competitors).
Offer it at PLUS
an
acceptable
price to
your
target
audience.
Make
PLUS
purchasing
your product
as easy and
straightforward
as possible.
Publicise EQUALS E-Book

the
BUSINESS
product
SUCCESS!
to your
target
audience.
Miss one step in the above formula and your business

will fail. Similarly, incurring excessive overheads that
feed the ego rather than business development e.g.
big, fancy offices, and you will probably also fail.
The formula is simple - almost too simple - but the
vast majority of unsuccessful businesses of the past
ignored it and thus wound up in the giant cemetery of
failed ventures.
Lets not have that happen with your business
venture.
Fiction Vs.
Nonfiction.
hile most authors aspire to create fiction be it in the form of novels, screenplays,
poems, short stories or articles - the hottest
demand in e-books is clearly for nonfiction titles*.
*Erotic fiction is one exception to this rule and
demand is quite high for this form of creative writing
(to find the latest markets in this genre, try performing
a metasearch using the Boolean term erotic
fiction+authors at www.dogpile.com or
www.metacrawler.com).
Remember, the #1 commodity in online demand is
information.
These tend to take the form of how-to guides
devoted to a specific niche area OR directories of
information like our very successful compendiums of
arts competitions. Our books can serve as excellent
templates for your own books in other fields.
While Stephen King has staged relatively successful
e-book and e-novella offerings in the past, for the
unknown author, demand for their new fiction is very,
very low.
With a successfully e-book business up and working,

however, an author can have more free time to write
and promote their fictional work.
Plus, you are your own boss and you can structure
your time around your creative writing efforts.
You could even use our Worlds Biggest Book of
Writing Contests (available at
www.ult-media.com/writingcontests.htm) to access
more than 400 of the worlds richest writing
competitions for unpublished writing across all genres
(this is an example of cross-promoting one e-book
title in another -something to adopt in your own ebook range!)
NOTE: When placing cross-promotional copy in an
e-book, make sure that a mechanism is present for the
reader to immediately act e.g. an active hyperlink or
phone number as illustrated by the above example).
!
10 Critical
Mistakes To
Avoid.
hese are the major mistakes that have caused

many an Internet (and real-world business to
fail:
1. Dont expect your e-book business to blossom

overnight. Commit to the long-term success of your
e-book publishing venture (and your writing career
for that matter if that is one of your goals!). Any
business takes time to develop and few Netsurfers
will buy on the first visit to your site.
2. Dont overspend on real world advertising early
- it can be hideously expensive and you dont want
your business weighed down by crippling debt before
it is working efficiently at converting visitors to
buyers. Big debts are for cumbersome normal
businesses - not for smart e-book online ventures.
3. Dont fully launch your site without testing
feedback to your sites sales appeal. In the
enthusiasm to have a business up and running, testing
its sales functionality is usually overlooked. Test your
site as much as possible before embarking on
widespread promotion. Without doing that, you may
squander many of the visitors to your site (see the
Hits-to-Conversions Ratio Section).
4. Dont forget to make sure that every link, form

and part of your website works (on all possible
browsers too) before promoting it too heavily. When
Netsurfers encounter dead links on a site and cant get
what they want or have been promised, they
immediately surf on elsewhere - usually never to
return.
If consumers are impatient in the real world, they
are doubly so online - remember the Impatience
Principle!
Browser compatibility simply means that when you
create your e-book website (or use our low-cost flatfee service to do it), the differences in what Internet
Explorer and Netscape actually show has to be taken
into account.
What appears fine in one browser can look a terrible
mess in another. Even though Internet Explorer holds
more than 80% of the browser market now, you dont
want to squander that other group of potential buyers.
5. Dont try to compete with a crowded field with
your e-book. Make sure that your e-book is
sufficiently unique before taking the time to research
and write it.
It may not be totally unique at first until you apply

some creative thinking to it.
And, always seek to add value to the book in the eyes
of your prospects.
Lets take a look at the Table of Contents for The
Worlds Biggest Book of Writing Contests - a
compendium of English-language writing contests in
all genres from across the world (visit
www.ult-media.com/writingcontests.htm
for full details - another cross-promotional plug!):
Introduction
Section 1.
The Cases For and Against Entering Writing Competitions
(Separate from a list of writing contests but adds extra
value)
Section 2.
The 10 Biggest Mistakes Writers Make in Writing Contests
(adds extra value)
Section 3.
110+ Professional Writers & Judges Tips for Entering
Writing Contests (& Writing Generally)
(adds extra value - is also about to be spun off into a
separate book)
Section 4.
The 2001 Writing Contest Calendar
Section 5.
Ongoing Writing Contests
NEW!
Section 6.
Arts Funding Bodies & Grant Opportunities for Writers
(adds extra value)
Thus potential buyers perceive that they are getting a

lot of extra value from the purchase beyond just
writing contest information.
This principle can help make your titles more

attractive, more unique and thus more desirable to
your potential buyers.
Never forget that one of your most important goals is
to convert lookers into buyers.
Added value is a proven, timeless technique for
achieving that vital goal (observe, for example, how
effectively the exponents of TV infomercials use this
method).
Yes, adding value will add time to the e-books
development but it can and should transform a
mediocre seller into a certified hit!
If this is in doubt, consider in your own consumer
behaviour how added value changes your buying
patterns (a car purchase with free registration, tank of
fuel, roadside assistance, extended warranty, free air
conditioning, free holiday etc etc.).
It works.
The jury came in a long time ago on that one.
6. Dont miss extensively proof reading your ebook (and all of your sites pages!) and have others
proof read it before releasing it to the world.
Why?
Because obvious mistakes make the e-book look
amateurish and could put potential buyers off from
turning into repeat customers. This service is also
offered by Ultimate Media editorial staff.
7. Dont slack off after the launch. Try to work
consistently almost every day to promote your site
online and offline. This is particularly hard when your
site is performing below your expectations.
But when this happens (it does to everybody!), thats
when you need to work harder because e-book
companies can and do work.
Hard work - consistent hard work - is vital though.
8. Dont launch your site without a merchant
account for Visa and MasterCard processing.
Without this facility, your e-book business is dead in
the water.
Remember when we talked about the impatience of

the modern consumer - this especially applies to your
ability to process transactions online quickly.
Yes, you should have mailing, faxing and phone order
options but credit card processing is essential.
Without this facility, you simply do not have a
business online.
9. Dont give away too much for free - you are only
diluting the appeal of your product/s.
As indicated earlier, one of the worst problems
confronting the entire future of e-commerce is the
prevailing practice of giving away too much for free.
Its creating a commercially unviable environment
and harming our business as a whole.
After all, do you expect to work for free at a regular
job? Of course not and commerce on the Internet is no
different.
10. Dont overspend on anything too early. Sure it
might be nice to have a Pentium III-933 computer and
19 monitor, but do you actually need it?
In your business spending, dont plan your

expenditure on the basis of what sales or returns your
site can, might or should do but rather what it is
actually delivering now.
This is an all too common and sometimes fatal
mistake.
Build your business gradually.
Consumer impatience can and must be harnessed but
entrepreneur impatience can be deadly.
How To Find Out

The Worlds
Bestselling Books
In Less Than 10
Seconds.
t a number of websites, you can immediately

put your finger on the pulse of the Western
worlds current or contemporary book-buying
habits.
The best sites now for finding this information are:

The New York Times Bestseller List
www.nytimes.com/books/yr/mo/day/bsp/index.htm
l
(free subscription is necessary to access detailed
information here)
The Independent Bestseller List
http://ishop.wordsworth.com/bestsellers/independe
nt.asp
(compiled from several large independent US chains)
People Magazine/Cader Bestsellers Of The 20th
Century
www.caderbooks.com/bestintro.html
(look at the constants and new developments in public
reading taste during the 20th century - imperative
reading!)
The LA Times and USA Today also offer bestseller
lists but the above tend to be more comprehensive.
Not only will this sales data tell you what the public
wants but it should also stimulate your thinking about
what gaps, niches or sub-niches remain unfulfilled.
When you look at the list, try to judge any sub-genre
books that could take these titles further.
Are they too narrow in their scope?
Too broad?
Too limited to one country?
Too scientific?
Too lowbrow?
Too expensive?
Too cheap?
These are the kinds of questions you should be asking
of the book titles on these lists of nonfiction
bestsellers.
You should also be asking these of any nonfiction
books you see in your local bookstore, library or
day-to-day life!
Train your mind to look for the gaps that you can take
your e-book venture into.
Also never forget that the Internet is the best
source of information about itself.
Once you have some possible e-book titles, run a
metasearch on www.metacrawler.com,
www.dogpile.com (the Webs best search tools in our
opinion) www.amazon.com and
www.booklocker.com and check if there are any
similar titles out there, how much they are selling for,
whether they can be improved upon and whether they
are promoting their message very effectively.
This is instant and FREE market research.
Neat, huh?
The e-book title that gave birth to Ultimate Media, the
publishers of this book, The Worlds Biggest Book
of Writing Contests, grew out of the clear lack of a
comprehensive reference title that listed writing
contests and competitions in most English language
countries in all genres for unpublished writing.
When we were researching the viability of this title,

the Ultimate Media team found that most titles
focussed only on one country or one genre of writing
or were too heavily slanted towards awards for
existing writers.
E-publishing also gave us the flexibility to constantly
update the book for our buyers as new competitions
were announced and older ones were discontinued.
This updatability is certainly one unbeatable feature
of e-publishing that normal book production cannot
ever match.
With e-books, buyers can literally get a new edition of
the book that is only a few seconds old. Most normal
books (paperbacks) require weeks and sometimes
months of production lead time.
!
The Basic Tools

You Will Need.
ne of the best aspects of running an online ebook publishing business is that you probably
already own the necessary hardware and few
- if any - further purchases (software excluded) are
needed.
PC/Mac Computer: Running an online e-book
publishing business is not resource hungry in terms of
the computer hardware needed.
But you will need a computer and if you are reading
this book, its a safe bet that you already have this
covered.
A basic Pentium or Mac machine would be more than
powerful enough to run your word processor, basic
graphics program (e.g. PaintShopPro), e-mail package
(e.g. Outlook Express, Eudora), and normal Internet
browser (e.g. Internet Explorer, Netscape, Opera).
Plus, depending on the taxation laws where you live,
the purchase or rental of computer hardware could be
up to 100% tax deductible for your business.
One strong additional recommendation here is that if
you can, try to get a 17 monitor - if you are
spending quite a lot of time at a computer, these

monitors are almost worth their weight in gold.
They will reduce eye strain considerably and make
your computer-based work much more pleasurable.
The price difference between a 17 monitor and a 15
is negligible now and that small extra amount is
probably the best investment you will ever make in
your life (even a second hand 17 monitor is better
than a new 15 in our opinion).
E-Mail Program: These are available for free and a
program like Outlook Express, which is bundled
with the free browser, Microsoft Internet Explorer, is
certainly powerful enough to run your online e-book
publishing business.
Since Day 1, Ultimate Media has been run on Outlook
Express (currently using Version 5) which comes free
with Internet Explorer. We have no real reason to
change at this point as Outlook Express has done a
pretty good job for us.
Users of other programs like Eudora can access free
versions of these from www.download.com (a truly
brilliant resource for free and trial business software)
or on the CD-ROM software compilations commonly

attached to computer magazines now.
Internet Browser: These are available for free from
www.download.com or on the CD-ROM software
compilations commonly attached to computer
magazines. We recommend that you use both Internet
Explorer (IE) and Netscape.
IE 5+ is probably slightly faster and has brilliant
password memory facilities (though Netscape 6
changes that) while Netscape 4+ will allow you to
copy and modify text from websites without making
the formatting in your word processing documents go
weird - something that Internet Explorer
unfortunately does do.
ISP Internet Account: If you are reading this book,
then you will already have an Internet Account with
an ISP (Internet Service Provider e.g. AOL, Ozemail).
However, you will be spending a considerably greater
time online now and should therefore make sure that
you have a flat rate or unlimited access plan
otherwise you could incur large and unexpected bills incur them unnecessarily.
Much of this time will be spent on research online and

the range of other necessary tasks associated with
your business. It is not unusual for Ultimate Media
writers and researchers to log 150-200+ hours a
month while working on e-book development.
If your ISP account begins charging when you get to
30 hours or lower, move to another account or open a
second one with unlimited access and no download
limit.
This expense is usually tax deductible.
Word Processor: Having a word processing
program is vital. You probably already have one on
your computer but even if you dont, they arent
hugely expensive*.
*If you are enrolled in any tertiary institution even
on a part-time study basis, you can purchase
software at highly reduced prices - in some cases,
less than 1/3 of the normal retail price.
Over the years, there have been many popular word
processing programs but our #1 choice for speed and
pretty awesome desktop publishing power is
Microsoft Word 2000. Word 97 has a lot of these

features too.
While WordPerfect used to be dominant, our
experience with the current version has been that it is
slower than Word and the number of WP users out
there is vastly smaller than that of the Microsoft
juggernaut.
While Ultimate Medias experience has been entirely
on Windows-based computers, we have no reason to
believe that the Mac version is any less capable.
Printer: Virtually all businesses need a printer. Your
e-book business is the same.
Why?
Because you still need to:
- print out credit card orders for your records;
- send letters to other parties for publicity, advertising,
joint promotion etc;
- proof read work from time to time away from your
computer; and,
- print statements for your business financial records.

Our recommendation for your printer is this:
FORGET INKJET, BUBBLEJET AND ANY
KIND OF DOT MATRIX PRINTER!
Yes, theyre cheap but so is dog food and who wants
to eat that?
Laser printers offer a superior level of professional
output, are almost as cheap as bubblejet/inkjet printers
and are much faster than any of their inferior cousins.
No, lasers wont do color but bubblejet/inkjet printers
dont do color professionally enough either
(regardless of the hyperbolic statements to the
contrary from certain manufacturers and retailers).
Besides, for an e-book business, you dont need
colour print output.
One model that we absolutely swear by at Ultimate
Media is the Kyocera FS-680 (Ecosys Series).
The unique feature of this 8 page-per-minute 600 dpi

(dots-per-inch) printer is that you never have to
replace the drum that is as expensive as a new printer.
Instead only the cartridge needs replacing and thats
very reasonably priced.
If theres ever been a better all-round laser-printing
package, we havent found it.
This printer is very fast, rarely jams and is as tough as
nails.
This model designation will vary from country to
country but the basic specifications are the same.
Panasonics upright laser printers are also a very
good, cost-effective option.
And no, we arent on a commission deal for Kyocera!
If your budget is stretched to begin with, you could
delay the purchase of your laser printer and have a
friend, work or Internet Caf do your laser-printing
instead in the short term.
CD Writer/Burner: Now we are getting into the

luxury category but reliable data storage will
eventually become an issue.
Storing on optical formats (like CD-ROMs) rather
than magnetic ones (like floppy disks) will make your
data safer - though not necessarily safe.
Your CD Burner can wait but eventually its an option
worth looking at.
If you have these tools, CD Burner
notwithstanding, then youre ready to fly.
5 Books You Must

Read Before
Starting Your
Business.
hile the books listed below dont

necessarily relate to e-book publishing
specifically (thats what this book youre
reading is for), what they do have to offer to the
beginning small businessperson is absolutely
invaluable wisdom.
We recommend that you thoroughly read these texts
before embarking on your venture - each will help
clarify, inspire and guide your entrepreneurial
journey.
It is worth noting that the most successful (fiction)
writers in the world do also consider themselves
savvy entrepreneurs and not just artists.
So even creatives - the really successful ones - view
their art or craft as a business and educate themselves
accordingly (the process of ongoing self-education is
a common practice among most successful people).
Here are our Top 5 must-reads for the starting
entrepreneur:
1. The E-Myth Revisited : Why Most Small

Businesses Dont Work and What to Do About It
Michael E. Gerber
ISBN 0887307280
2. What Rich People Know & Desperately Want
To Keep A Secret
Brian Sher
ISBN 0761529470
3. Rich Dad, Poor Dad : What the Rich Teach
Their Kids About Money That the Poor & Middle
Class Do Not!
Robert Kiyosaki
ISBN 0446677450
4. The 22 Immutable Laws of Marketing: Violate
Them at Your Own Risk
Al Ries & Jack Trout
ISBN 0887306667
5. What No One Ever Tells You About Starting
Your Own Business : Real Life Start-Up Advice
from 101 Successful Entrepreneurs
Jan Norman
ISBN 1574101129
While you will undoubtedly accumulate other useful

titles in your journey, these will provide an excellent
small business foundation.
E-Book
Possibilities.
he range of possible subjects for e-books is

literally as big as the world itself. In your own
life, you may have already been frustrated by
the lack of information on a subject - that is the
perfect launchpad for an e-book.
Focus on four dynamics with your thinking about ebooks:
1. Making your title as unique as possible;
2. Keeping it targeted on information, reference or
how-to in nature (the aforementioned genre of
erotica notwithstanding);
3. Making the perceived value of the book high;
and,
4. Training yourself to look for information gaps
that need filling in bookstores, libraries and
general life.
Lets take a look at a few possible areas.
Here are just a few possible general subject areas to
consider (think about those that you have some
affinity with and perhaps have even identified a gap
in from your everyday life):
Academic Competitions
Acoustics
Acronyms
Actors and Actresses
Adult and Continuing Education
Advice
Agriculture
Almanacs
Alternative Medicine
Amateur Science
Amusement and Theme Parks
Animals
Anniversaries
Anthropology and Archaeology
Art
Art History
Artificial Life
Artists
Arts and Humanities
Arts Therapy
Ask an Expert
Astronomy
Automotive
Aviation and Aeronautics
Awards
Bibliographies
Bilingual
Biology
Books and Literature
Booksellers
Business
Business Schools
Business to Business
Calendars
Career and Vocational
Censorship
Chemistry
Childrens Health
Civic Participation
Classifieds
Codes
Cognitive Science
Columns and Columnists
Comedy
Comics and Animation
Commercial Services
Communications and Networking
Companies
Computer Science
Conferences
Consumer Advocacy and Information
Consumer Electronics
Contests
Conventions
Cooking
Cooperatives
Correctional
Countries, Cultures, and Groups
Crafts
Crime
Criticism and Theory
Cultural Policy
Cyberculture
Dance
Data Formats
Death
Dentistry
Design Arts
Desktop Publishing
Dictionaries
Disabilities
Diseases
Distance Learning
Early Childhood Education
Earth Sciences
Ecology
Economics
Education
Electronic Commerce
Emergency Services
Employment
Encyclopedias
Energy
Engineering
English Language Usage
Entertainment and Media Production
Environment and Nature
Environmental Health
Environmental Studies
Ethics
Ethnic Studies
Etiquette
Events
Families
FAQs
(Frequently Asked Questions)
Fashion
Finance and Investment
Financial Aid
Firearms
First Aid
Fitness
Flags
Food and Drink
Forensics
Futures Studies
Gambling
Games
Gender Studies
Genealogy
Geography
Geology and Geophysics
Gerontology
Global Economy
Government Agencies
Graphics
Hardware
Health
Higher Education
History
Hobbies
Holidays
Home and Garden
Humor
Hydrology
Industry Information
Information Technology
Insects
Intellectual Property
Intelligence
International Organizations
Internet
Journals
Languages
Law
Lesbian, Gay, and Bisexual Issues

Libraries
Life Sciences
Literacy
Magazines
Magic
Management
Maps
Marketing and Advertising
Mathematics
Measurements and Units
Medicine
Mens Health
Mental Health
Meteorology
Midwifery
Military
Motorcycles
Movies and Film
Multimedia
Museums and Exhibits
Music
Mythology and Folklore
Nanotechnology
National Symbols and Songs
News and Media
Nursing
Nutrition
Oceanography
Paleontology
Parliamentary Procedure
Patents
Peace and Conflict Issues
Performing Arts
Pets
Pharmacy
Phone Numbers and Addresses
Photojournalism
Physics
Political Science
Polls
Popular Culture Studies
Postal Information
Product Reviews
Psychology
Publishing
Quality Assurance
Quality Standards
Quotations
Radio
Real Estate
Recreation and Leisure
Reference
Relationships
Religion and Spirituality

Research
Reunions
Rural Issues
Safety
Science and Technology
Security and Encryption
Semiconductors
Sex
Sexuality
Shopping and Services
Small Business Information
Social Work
Sociology
Software
Space
Special Education
Sports
Standards and Testing
Statistics
Surveys
Tax
Technical Guides
Telecommunications
Television
Therapies
Thesaurus
Time
Toys
Trade
Training
Transportation
Travel
Trivia
U.S. Government
Urban Issues
Virtual Cards
Visual Arts
Watersports
Wealth Creation
Web Directories
Weddings
Weight Issues
Womens Health
World Population Counts
Obviously this is not an exhaustive list and many of
the above general categories could be broken down
into many, many further sub-categories.
Hopefully however, this list has demonstrated the
incredible range of topics that you could start your ebook range with.
Good places to find such lists for e-book

brainstorming are in the extensive search directories
of www.yahoo.com, www.looksmart.com and
www.overture.com.
You should also view Amazon.coms Top 100
appendix at the back of this book for further ideas.
Dont forget, as our bestsellers illustrate, that your
information-based e-books could be directories of
useful data and not just how-to books.
How To Research
Your E-Book.
iven that what will make your e-book/s

valuable is information, research is a
fundamentally important step in the process
of producing them.
At Ultimate Media, research for our titles The
Worlds Biggest Book of Photography
Competitions, Awards & Grants, The Worlds
Biggest Book of Writing Contests, The Worlds
Biggest Book of FREE STUFF and The Worlds
Biggest Book of Music Competitions was
conducted several ways.
Here is the distilled wisdom of our research
experiences - note that our fundamental goal in
conducting research is to make it as time-efficient and
accurate as possible.
Now while your e-book titles will differ from our
catalogue, the means to accessing information for
your books will probably follow a similar route.
Here are our most useful sources of information in
order of quality and speed:
Metasearches: These are searches on the Internet (the
worlds largest repository of information) that differ
from normal searches.
Normal searches which you have probably conducted

in the past have involved going to
www.altavista.com or www.yahoo.com and trying
your luck there.
That method is fine but it is not exhaustive.
With a metasearch, you will simultaneously search all
of the big search engines and directories for material.
As indicated previously, two metasearch tools we
swear by are www.dogpile.com and
www.metacrawler.com.
In terms of outright speed, a metasearch utility called
Webferret is terrific. Even the free feature-reduced
version available from
www.ferretsoft.com/netferret/index.html is
excellent and the full version is only US$26.95 which
is incredible value given its capability.
Webferret also works much faster as it is based on
your computer. Dogpile and Metacrawler are based
on a server elsewhere and access speeds are thus
governed by the number of users on the system at any
one time.
If you cant find material using Webferret, Dogpile

or Metacrawler, then it probably doesnt exist on the
Internet.
And as you find information across the Web on your
chosen subject, you can select, copy and paste text
from these sites into your Word documents*.
*This text will however be copyright-protected and
you will need to rework, polish, modify,
paraphrase and tidy up the content for inclusion in
your book.
If this sounds like plagiarism, its not.
Did you know that most major dictionaries are
compiled exactly this way - amalgamated from other
publications into something new.
This text pasted from other sites is merely the raw
material for your book - not the finished content!
Metasearches are unquestionably the main source of
content material for Ultimate Media (in the case of the
competition books, this leads us to event organizers
whom we then contact directly) and they can serve
you equally well.
Libraries/Books: Just as a good metasearch can yield

a wealth of material for your e-book/s, so too can
conventional books. The big problem here is the time
involved in typing in relevant material from source
books.
There are four possible solutions to this time-intensive
task:
1. Buy the book and type in the information you
want yourself;
2. Buy the book and use a scanner with OCR
(Optical Character Recognition) software to scan the
documents into your computer as text.
Most scanners come with some form of OCR
software but the error rates of conversion from books
to text files can be annoying.
Depending on the type of scanner you may already
have, you may need to rip the book apart to feed in
individual sheets (flatbed scanners dont necessarily
need this but it may be required if you cant get the
book down flat enough on the screen for a good scan).
3. If your budget is tight, photocopy the relevant

pages in the book at a library (state libraries are
usually incredible book resources).
Then type in the material you want from the
photocopies. Photocopying may also be cheaper if
you have some form of student enrolment.
4. Either buy or photocopy the book and have a
secretarial service do the typing in for you.
In local papers, people will advertise this service at
pretty reasonable rates and it does save you the
tedium of getting your data into a form that you can
work with for your e-book.
If taking this option, make sure that, [a] you request
the data in text file format (.txt); and, [b] thoroughly
scan the floppy disk/s from the secretarial service
for viruses before opening up the new files.
Quality virus scanners are available for free from
www.download.com.
Experience: Depending on the type of e-book title
you are producing, it could well be that a lot of your
own experience will form the basis of the books
content. This is an excellent way to go and makes the

book more in-depth and credible.
It isnt absolutely essential to know the subject you
are writing about in incredible detail, but if it is in the
general vicinity of your professional or life
experience, all the better.
When I founded Ultimate Media with The Worlds
Biggest Book of Writing Contests in 1997, I did
bring more than 10 years of professional writing
experience to the book.
Other subsequent titles I have supervised and edited
have also been in the creative arts domains though not
writing specifically.
Magazines: The range of magazines covering all
sorts of niches, sub-niches and sub-sub-niches now is
truly staggering. This range is also food for e-book
thought.
These magazines can also be an extremely valuable
source of raw information for your e-book title/s.
Amazon.com: To instantly check on the viability of
an e-book idea, go to www.amazon.com and type in
some title keywords and see what books are already

there on the subject.
Also check the e-bookstore at www.booklocker.com.
Even if there are some already there, there might well
still be gaps there.
Free E-zines/Newsletters: Like magazines, e-zines
(electronic magazines usually delivered as text e-mail
messages) are everywhere on the Internet and can
give you plenty of niche-specific information (in a
copy-and-pasteable form!).
Individuals/Organizations: The final source of
information available to you (though more timeconsuming) is to directly contact individuals or
organizations whose expertise is necessary for the
book.
Magazines, e-zines and newspaper columns can yield
the names of such people and organizations.
It may well be that you will find some other sources
of information relevant to your e-book areas but the
above approaches have worked very well for us and
should save you considerable time in the research
phase.
How To Organize
Your E-Book.
rganizing your e-book content is a fairly

straightforward exercise. Observe, for
example, the sequence of material
presented in this book, the enclosed free sample
book and other informational books in your home
library.
The most sensible approach is to put yourself in
your readers shoes and ask how you would like
the presentation of information structured.
What sequence is best?
Virtually all classroom teaching revolves around the
principle of beginning with the simple and gradually
progressing toward the complex. If relevant to your
area, your book should probably be the same.
Never forget when working on your e-book that
there are models of successful book structure and
presentation all around you: on your home
bookshelf, in your local bookstore, library etc. When
in doubt, look at other models!
You also need to consider what sections you need to
add to make your title more unique.
Refer to the contents of this book here and the sample

book here for food for thought.
Your final sequence and organization though is up to
you.
You could use chapters, sections containing chapters
or sections containing chapters containing subsections - it really depends on the complexity of
information you are presenting.
With our arts contests books, the most sensible
arrangement of information (not that other books did
this!) was to sequence the whole book as a calendar
by competition deadline.
That way, readers could plan their attack on a clear
timetable based on the books deadlines.
Our free stuff book, however, (The Worlds Biggest
Book of FREE STUFF) featured material that
wasnt time-sensitive so there was no need for such an
arrangement.
At all times, think of what arrangement of information
will make the book the most usable for your reader.
How Long
Should Your
E-Book Be?
his is one of those questions like how long is

a piece of string?. With The Worlds
Biggest Book of Writing Contests, it runs to
about 430 pages.
Some e-book gurus however will tell you that such a
length is far too long. Thats fine except that it is our
biggest selling title by a mile and readers feel they
have gotten tremendous value.
Pity about the gurus expertise there and it goes
to prove that you cannot substitute marketing
expertise (i.e. opinion) for real, commercial
experience.
Other books of ours run at 200-350 pages
(*www.booklocker.com does not accept e-book
submissions under 50 pages) because that is all that is
needed to:
1. Adequately cover the topic;
2. Make readers feel that they have gotten value for
money from their purchase; and,
3. Be realistic and manageable given that we have to
e-mail the book around the world.
The Worlds Biggest Book of Writing Contests is

about 1.4 Megabytes (it can just still fit on a floppy
disk) and is at what we would probably consider the
maximum end of the file size spectrum.
As it is, we cant mail that file to a Hotmail address
which rejects the file attachment as being too big.
It works perfectly with Yahoo! though which has a 6
Megabyte allowance for free mail account holders
there (more on that in General E-Book Business
Caveats).
In short, be guided by your own common sense
though anything under 150 pages would probably be
perceived by customers as too short.
If that sounds a lot, bear in mind that we use a 20
or 22 point size font to make the e-books as easy as
possible to read on a screen!
Most printed materials are 12 or 13 point.
The print you are reading now is 22 point Times New
Roman - one of the most legible fonts in the world.
Using Hyperlinks
In Your E-Books.
s you may have noticed from your reading of

this book, one of the best features of e-books
is their ability to be hyperlinked within the
book and outside to websites across the Internet.
Readers need to be connected to the Internet for the
external links to work but internal links (using the
Bookmark feature in Microsoft Word) work
regardless of whether online or not.
See the Help Menu in your version of Word for using
Bookmarks (in Word 2000, you Select the bookmark
location, then use Insert-Bookmark to create, you then
Select text elsewhere where you want the link to it,
then choose Insert-Hyperlink-Bookmarks to create the
intra-document connection).
After being created in Microsoft Word, these links
also work in Adobe Acrobat 4 in the same way.
This makes the book live and more usable in a way
that paperbacks can never offer.
So when you are creating your e-books, try to use
extensive internal and extensive links as we have
done here to enrich the readers experience.
In the process, you will help create happy or

happier customers.
And happy customers are repeat customers.
Naming Your
E-Book.
ome general principles apply here that are

important to keep in mind when creating your
book/s. These principles include:
1. Never lose sight of the fact that your books

title is primarily for marketing purposes. Big
publishers will often spend a lot of money on
researching their book titles with consumers to find
the ones that work best.
Early in our commercial life, we changed the name of
The Ultimate Book of Writing Contests to The
Worlds Biggest Book of Writing Contests.
But it was exactly the same book!
The result?
A threefold increase in sales!
It seems that the word, Ultimate was too overused
in consumers eyes and was clichd to the point of
being meaningless.
The point is worth repeating - your books title is
for marketing purposes.
2. The title of your e-book must accurately

represent the contents of the book. This may seem
like common sense but the last thing you want is to
create disappointment in your customers.
Like everything else in life, exceeding peoples
expectations is a good formula for success. By all
means your book title must have plenty of marketing
oomph but it must also be factual and reflect the
content.
3. Try to give the title a bigger-than-Ben Hur
feel. Mediocre-sounding titles will probably only
achieve mediocre sales.
The title should excite the imagination of the potential
buyer and sweep them up in an immediate desire to
get that book.
If you didnt do it earlier, have a look at the titles of
the bestsellers at:
www.nytimes.com/books/yr/mo/day/bsp/index.htm
l
http://ishop.wordsworth.com/bestsellers/independe
nt.asp
www.caderbooks.com/bestintro.html
and consider how these have ignited readers
imaginations.
You should also use surveys to gauge consumer
opinion on possible titles. Click here for information
on how to conduct such surveys.
4. Titles should be relatively short, use compact
language and powerfully compress the books single
best attribute in one phrase.
5. Good titles often utilize the aforementioned
Impatience Principle and make some kind of timecompression offer. In so doing, their benefit to the
consumer is powerfully embodied in the title.
To illustrate the point, lets take a look at some of the
titles of US nonfiction bestsellers from the past 20
years:
Financial Self-Defense: How To Win the Fight for
Financial Freedom
Homecoming: Reclaiming and Championing Your
Inner Child
Wealth Without Risk: How To Develop a Personal

Fortune Without Going Out on a Limb
Final Exit: The Practicalities of Self-Deliverance and
Assisted Suicide for the Dying
How to Satisfy a Woman Every Time
Ageless Body, Timeless Mind
Men Are from Mars, Women Are from Venus
The Seven Spiritual Laws of Success
The Dilbert Principle
Dogberts Top Secret Management Handbook
Joy of Cooking
Eight Weeks to Optimum Health
The 9 Steps to Financial Freedom
If Life Is a Game, These Are the Rules
Crisis Investing: Opportunities and Profits in the

Coming Great Depression
Anatomy of an Illness as Perceived by the Patient
The Skys the Limit
Craig Claibornes Gourmet Diet
The Beverly Hills Diet
Richard Simmons Never-Say-Diet Book
Weight Watchers 365-Day Menu Cookbook
You Can Negotiate Anything
Living, Loving and Learning
Life Extension: Adding Years to Your Life And Life
to Your Years
When Bad Things Happen to Good People
In Search of Excellence: Lessons from Americas
Best-Run Companies
Megatrends: Ten New Directions Transforming Our

Lives
The One Minute Manager
Jane Fondas Workout Book
The Mary Kay Guide to Beauty: Discovering Your
Special Look
Creating Wealth
Eat to Win: The Sports Nutrition Bible
What They Dont Teach You at Harvard Business
School: Notes from a Street-Smart Executive
The One Minute Salesperson
Fit for Life
A Passion for Excellence: The Leadership Difference
Dr. Bergers Immune Power Diet
The Rotation Diet
Callanetics: Ten Years Younger in Ten Hours

Veil: The Secret Wars of the CIA, 1981-1987
The 8-Week Cholesterol Cure
A Brief History of Time: From the Big Bang to Black
Holes
Trump: The Art of the Deal
All I Really Need To Know I Learned in
Kindergarten: Uncommon Thoughts on Common
Things
Notice how most of these titles offer empowerment
to the buyer. That is a proven how-to technique and
one you would ignore at your own peril.
Others make the process of empowerment (and thus
the promise of a changed, better life) sound simple
by reducing it to either a set number of steps or a
certain (short sounding) timeframe.
Or by revealing certain secrets - another

powerful naming word and technique.
These are all excellent techniques for converting
prospects into buyers and should inform your own
title choices.
Using Customer
Surveys.
hort, targeted surveys can tell you a lot about

consumer responses to your book, your website
and the package you are offering.
So how do you stage these?

Theyre pretty simple and our findings from them
have always been pretty helpful.
With a book survey before you launch yourself to the
world, you e-mail individuals from newsgroups in
your subject area with a particular offer.
Newsgroups are online discussion forums.
In Outlook Express 5, you can add Newsgroups to
your mail directories by clicking on ToolsNewsgroups.
Once you find Newsgroups relevant to your e-book
subject matter, have a look through at what people are
saying there. Look for individuals who sound
articulate, experienced and friendly - theyre out
there!
Then send them an e-mail worded like this:
Dear Elizabeth,
I saw your posting on the X (the Newsgroup name)
Newsgroup and found your comments about X (the subject)
valuable and insightful. I have recently spent 6 months
writing a book about X (the subject) and am interested in
what someone with your obvious experience and
intelligence thinks of it.
In return for your thoughts on the book, Id be more than
happy to provide free updates of the book to you for the
next year - something that I hope you would find very
useful. Id also like to add your comments to my website
and can offer a hyperlink to your site from there to help
publicise it.
I look forward to your thoughts on this Elizabeth (their
name) and wish you well in your endeavors in X (the
subject).
Warmest regards
X (your name)
If they agree - and not all of them will (its a numbers

game!), provide them with a list of targeted questions
to get specific answers.
Twenty questions is probably all you need and the
same principle applies to your website.
Your website will be on the Internet but not yet

publicised at this stage.
It is also prudent to begin your questionnaire with the
following caveat:
Please be as frank as possible in the following
questionnaire. We are not seeking flattery but
accurate assessment and you can be as harsh as you
wish - the tougher the better!
Questions:
What words convey your first impression of the
book/website (delete which one does not apply)?
Did you find the book/website laid out in a sensible,
organized way or not?
What were the three worst things about the book/website?
What were the three best things about the book/website?
At $X (your nominal price), is the book too expensive, too
cheap or about right?
How many books on this subject have you bought in the last
2 years?
How many of those were bought online?
Do you regularly buy online? If not, why not?

What is the main thing missing from the book/website that
surprised you?
What do you think people will like or dislike about the
experience of using the book/website?
Is the fact that this book is only available as an e-book a big
problem and prevents you from wanting to buy it?
Do you think the book/website looks professional and
pleasing to the eye? If not, what changes should be made?
Would you buy this book? Why/why not?
In those few questions, you now have learned a lot

about reception to your book or website from
objective outsiders in your books subject area.
Companies spend millions of dollars getting this type
of information and with a few well-targeted e-mails,
you can do it for free.
Trust us, the answers will surprise you.
One final note on surveys: keep running them
periodically to make sure you are staying in touch
with your target customer base.
Every 3 to 6 months would be useful.

We have now reached the point where survey answers
are mostly expected (based on our previous surveys
and subsequent site/book modifications) which means
that our customer understanding has grown.
The Adobe
Acrobat
Revolution.
round the Internet in general and e-books in

particular, you may have heard of this thing
called Adobe Acrobat.
So what exactly is it?
Adobe is a software company that makes a range of

programs in the publishing domain including
Photoshop, Illustrator, PageMaker and GoLive - these
are the industry standard applications for
professional print and web production.
Acrobat is another one of their programs and what it
makes it special is this:
If you were to create your e-book in Boston and then
e-mail it to someone in Scotland who had an Acrobat
Reader (available free from
www.adobe.com/products/acrobat/readstep2.html
or on CD-ROMs with computer magazines), then the
file they viewed in another part of the world would
look exactly the way you had created it (on Mac and
Windows machines).
No other program can do this or has such a huge

installation base on home computers across the world
(over 100 million!).
Try sending a Word document the same way and
watch the formatting go weird depending on the
version and fonts they have installed at the other end.
It aint pretty!
Adobe estimates that there are now close to 150
million copies of Adobe Acrobat installed on
computers across the world.
It is important to note that there are two parts to
Acrobat - the Reader (which is free to everyone and
allows reading of Acrobat files - also called PDF
{portable data format} files) and the Distiller.
Acrobat Distiller costs about US$250 (AUD$400) and
allows e-book publishers to create books in Acrobat
format usually via Microsoft Word.
One way to avoid that outlay on an Acrobat Distiller
is to use Ultimate Medias flat-fee unlimited Acrobat
Distilling Service (US$35 per year for unlimited
number of files - this allows extensive updates of your
book without additional expense). Full information on

this service is available here.
Presently Acrobat 4.0 is the latest version and it
allows hyperlinking within and externally to the
Internet - a truly brilliant feature for e-books!
NOTE: Acrobat 3.0 does not support hyperlinks in
PDF documents.
Acrobat 4.0 also allows users to create documents
(books) that cannot be copied from, cannot be printed
from (not necessary for e-books) and/or cannot be
altered.
If you are offering e-books for sale, you MUST
produce in Acrobat format.
It is the online standard in document publishing.
For more information on the brilliant Adobe Acrobat,

visit www.adobe.com/products/acrobat/main.html.
Writing Great
Advertising Copy.
ltimate Media does offer a website

production service including professional
copywriting (details here) but if you choose
to write your own website and advertising copy (text),
these are the 10 principles of good, punchy,
advertising writing that you should follow:
1. Focus on the benefits of your e-book to your
reader rather than the attributes of it. This means
that you need to promote what your book will do for
the reader not whats in it.
From the earlier section on giving your book a title,
lets see this principle in action for those
aforementioned bestsellers of the last 20 years:
Financial Self-Defense: How To Win the Fight for
Financial Freedom
How to Satisfy a Woman Every Time
Eight Weeks to Optimum Health
The 9 Steps to Financial Freedom
The words how to are common and all emphasize

how the book will change the readers life - be it
gaining Financial Freedom, Sexual Power or
Optimum Health.
The copy (text) thus suggests that the book will
empower some kind of life-changing transformation
- thats what your website and advertising copy needs
to do (while not making promises that the book cant
deliver on!).
2. Everything about your advertising copy must
make your story - the one about your product sound BIG! You cant be shy in giving your e-book a
heavyweight feel. Take a quick visit to one of our
main websites at www.ultmedia.com/writingcontests.htm for an example of
this writing approach in action.
3. You must also insure that there are no spelling
or grammar mistakes (slightly different spellings in
North America from the rest of the English-language
world notwithstanding).
Nothing can destroy your credibility quicker than
lousy spelling. It immediately makes you and your
operation look amateurish - even if youre not.
Word processors and HTML editors have spelling and

grammar checkers that will pick up most errors.
There is no substitute for a thorough proof reading
though.
4. Early on our commercial life, we discovered a
very important truth about Web-based business
when it comes to your website copy.
It was this:
You cannot give narrative control of your sales
pitch to your prospect.
If you do, youll struggle to sell anything.
Just imagine if you could choose which order you
watched a TV commercial in.
If that power were in your hands, theres no way on
earth it could convince you of anything.
But thats exactly what 95% of e-commerce websites
do by placing navigation menus on their sites - they
give narrative control to the consumer.
This navigation menu fallacy is what the Internet

gurus recommend.
And it will render your sales pitch worthless.
This is discussed in further details in Website Myths
but its worth talking about here.
What you lose therefore is the ability to present a
developed and developing argument as to why they
need this product.
The closest analogy we can think of for this are TV
infomercials.
Imagine if you had 12 options about which part of the
infomercial you wanted to watch and started flicking
around between them.
Would the infomercial sell you?
Highly unlikely.
Thats because a sales pitch needs to be actually
pitched.
When writing your website copy, be conscious of

taking your prospect on a (short) journey. At the end
of that journey, they should be eager to buy.
But never let them take control of the pitch!
Keep navigation links at the bottom of your pitch
page and any links in your pitch to an absolute
minimum.
Observe this at www.ultmedia.com/writingcontests.htm and notice how the
page has been written as an FAQ (Frequently Asked
Questions) forum.
Watching infomercials and analyzing them will
greatly develop your own writing and marketing
savvy.
Yes theyre cheesy but they work and thats what we
care about here: what works and what doesnt (so we
dont waste time or money on dead-ends)!
5. When writing your advertising copy, emphasize
what great value the book is.
This is after demonstrating the benefits (not features)

and promotes the unbeatable value-for-money (look at
the extras that infomercial products throw in) of the
purchase.
6. In your everyday life, observe good advertising
writing and think about why it works.
A lot of advertising is utterly forgettable (for many
reasons) so when you do see copy that works
(especially online or in printed publications), keep it
and build a folio of good advertising writing.
How can you tell if its good or not?
Simply by whether it convinced you to buy.
7. Brevity is quite important. This is the Impatience
Principle at work again and people do have very
limited attention spans now.
Cut out anything that doesnt contribute to your
single, fundamental goal: to convert the site visitor
into a buyer.
Keep it short, compact and to the point.
8. As discussed in the section on using surveys, test

your website and advertising copy through
objective, external assessors - it will often provide
insights into consumer psychology that you hadnt
taken into account.
9. Try to make your writing flow and sound
polished. This is what professional writers are paid
for and takes time to develop. You can do it by
applying yourself over the long term or use Ultimate
Medias Services to do it for you.
10. Try to avoid clichs. Advertising is full of
terribly clichd phrases - its a big problem. While
following accepted and proven methods of marketing
is prudent, the actual words and phrases used to entice
customers should sound relatively fresh.
!
Authoring Your
E-Book Sales
Website.
uthoring a website can be mastered over time.

And the best thing about the Web is that you
see examples of good and bad websites all
the time - examples you can learn from and apply in
your own web design.
Programs that make HTML (Hyper Text Markup
Language - the computer language that most sites are
written in) editing much easier are widely available
and knowledge of HTML programming is usually not
needed in any quantity.
Such programs include Claris HomePage, Microsoft
FrontPage, HotDog and Adobe GoLive to name but a
few.
These can be quite expensive to buy though a 30 day
trial version of Claris HomePage can be downloaded
for free from Claris at
www.filemaker.com/products/try_filemaker.html
and Microsoft now includes a slimmed-down version
of FrontPage in Office and Windows ME/98 for free.
Another option is to let us create your site on a flatfee 7-day completion guarantee basis.
This takes all of the hassle out of issues like browser

incompatibility, writing great sales copy and graphic
design (we use the full range of Adobe Programs to
create client sites).
Included in that flat-fee price is 3 months worth of
free alterations to graphics and text. Information on
this service is available here.
If you do wish to produce your own website, the
following sites have excellent HTML tutorials that
will help you:
HTML Primer
www.htmlprimer.com
WebSiteTips.com
www.websitetips.com
PageResource.com
www.pageresource.com/html/hclist.htm
WebSource
www.web-source.net/html_tips.htm
EchoEcho.com
www.echoecho.com
You should also make sure that you read the

following section in this book on Web Design Myths.
If you are working at this level, you can view source
HTML code on any site you visit by holding your
mouse over a non-picture part of the page and rightclicking your mouse (in Windows) or holding down
the mouse button (in Mac) and selecting View Source.
Learning HTML isnt necessarily hard but it just takes
time and practise. An adult education course on
HTML would also help a lot.
Our #1 programming tip that might save you a lot of
frustration if you are teaching yourself HTML is this:
Placing all of your page elements inside tables
(usually without borders) will give you much greater
flexibility and control over the positioning of those
elements.
!
The Worlds 5
Most Destructive
Website Myths.
n our travels around the Internet as a part of our

business at Ultimate Media, we are constantly
amazed by the number and scale of websites that
clearly would do next to nothing or actually be
destructive for the companies running them.
One of the main reasons for this is that most web

designers have no actual experience of running an
e-commerce site.
None.
Insane isnt it then that companies hand over
hundreds of thousands or millions of dollars to web
designers who can program Java, CGI, Perl, XML
(most of which are totally unnecessary) but havent
actually run an e-commerce site for themselves.
Its the equivalent of having someone design a plane
without them talking to pilots about the actual
experience of flying.
Its madness but its everywhere!
It seems that everyone is an expert on the Internet and
e-commerce now just because they once read an
Internet magazine or designed a Star Trek fan site for

their cousin!
We dont necessarily claim to be experts because we
learn more and more every day and are very open to
continuing to learn.
But we do have significant real, practical
experience and we are only interested in what works not feeding our egos or producing sites on a special
effects par with the Star Wars movies (those types of
sites dont sell anything by the way!).
So on the basis of our extensive surveys, day-to-day
experimentation, fine-tuning and huge amount of
feedback from real customers over years, these are
what we consider to be the most toxic businessdestroying myths in web design:
Myth #1: The site must be beautiful.
This is one that keeps those big Web design houses in
Porsches and Armani suits. In fact, the most effective
sites in terms of sales on the Web are pretty austere
and functional (Dell do $20 million+ a day through
their site at www.dell.com and www.amazon.com
wouldnt be far off).
As discussed further below in Myth #2, prettiness in

a website usually means that it is graphics heavy
which makes it slow to load and thus violates the
Impatience Principle (people will not wait for slow
sites to load).
Back in 1997, the original Ultimate Media site was a
very pretty thing - beautifully designed, nice graphics
everywhere, great artistic concepts.
The only problem was that it wasnt selling a
damned thing!
It was converting only 1 visitor into 1,500 into a
buyer!
Over the years, based on surveys and feedback, we
have continued to make it more and more simple,
functional and, if you like, ugly.
Hell, its ugly now - but it works!
We now average 1 buyer in every 8-10 visitors!
That is an extremely high conversion rate, probably
among the very best on the Internet.
Pornography sites, for example, work on a 1-in 1,5002,000 conversion rate.

This myth also illustrates another point - beware
web experts who lack the hands-on experience of
running their own Web businesses.
Myth #2: The site should be exciting with plenty
of special effects like Flash animation, Java,
DHTML etc.
The main problem with this nonsense is that most of
the world uses 56k modems. That translates to
loooooooonnnnng download times when hitting Java
(a programming language) and graphics-heavy sites.
Instead of waiting to admire the dazzling technical
prowess, 99% of visitors will give up and go
elsewhere - probably never to return.
Pity about all that effort put into the graphics and
special effects!
Text however, loads almost instantly and delivers
what 99% of visitors want - information.
If they want special effects, theyll go and rent

Terminator 2 from Blockbuster.
Never lose sight of the fact that you are selling a
product, not making magnificent works of art.
Sorry if that cramps your creativity but our focus is on
what works in terms of sales.
Myth #3: Visitors must be able to quickly and
easily navigate around the site at all times.
As stated earlier, imagine if you could choose which
order you watched a TV commercial in. If that power
were in your hands, theres no way it could convince
anyone of anything.
But thats what 95% or more of e-commerce websites
do by placing navigation menus prominently on their
sites - they give narrative control to the consumer.
What they lose in doing so is the ability to present a
convincing argument as to why visitors need this
product.
The closest analogy we can think of for this are TV
infomercials.
Imagine if you had 12 options about which part of the

infomercial you wanted to watch now and started
flicking around between them.
Would the infomercial sell you?
No way.
Thats because a sales pitch needs to be actually
pitched.
When designing your website, be conscious of taking
your prospect on a (short) journey - at the end of that
journey, they should be eager to buy.
But never let them take control of the pitch!
Keep navigation links at the bottom of your pitch
page and any links in your pitch to an absolute
minimum.
Myth #4: Site front pages should be packed with
plenty of information and offer bang-for-yourbuck for visitors.
Take a look at www.excite.com, www.cnn.com and

www.echoecho.com.
Each of these subscribe to the information overload
theory of web design.
Well bet that so many messages are lost that hardly
any of the expensive and time-consuming services
offered there ever get acted on.
Sites need to be singular in focus - directing
visitors to a clear singular goal - in our case,
buying.
Simplicity and singularity of purpose is vital.
Myth #5: Sites must be expensive to work well.
How much money did The Blair Witch Project cost
to make? $28,000. How much money did it make?
US$200 million and counting.
Coming from advertising agency backgrounds, this
myth really drives us crazy.
Like anything where creativity and technology come

together, it is always the quality of ideas and their
execution that matters.
Hollywood spends hundreds of millions of dollars and
makes lousy movies!
Websites are just text and pictures - thats it!
But its the quality of that text and purpose of the
graphics and how well they communicate to buyers
that matters.
They dont need to cost thousands or millions of
dollars to work.
Plus, by using Ultimate Media to design and author
your page, you can save time and money by getting a
site that works on sound proven e-commerce
principles right from the word go.
Details on this service are available here.
!
Using Ultimate
Medias Expertise
To Create A
Killer E-Book &
Website.
n conjunction with the release of The Worlds

Biggest Book of E-Book Writing & Marketing
Success, Ultimate Media is now offering its full
in-house electronic publishing facilities to web
entrepreneurs and e-book startups on a flat-fee basis.
That way you know exactly what your financial

exposure is up front and dont get any surprises later
as you would do with most production houses - firms
that probably have no actual e-commerce
experience.
Our facilities and experience are based on years in
successful e-book publishing and tens of thousands of
e-books sold and include:
Manuscript Evaluation & Proofreading: Have a
professional writer write a thorough evaluation of
your e-book manuscript making recommendations on
its strengths, weaknesses and suggested
modifications.
After the initial evaluation and authorial changes, a
second evaluation is also provided for final finetuning.
The second stage of evaluation has no expiry period

and is performed when the writer feels the manuscript
is ready.
Total Cost of 2-Stage Manuscript Evaluation

& Proofreading
By Professional Writer
(7 Day Completion Guarantee)
US$50
Details are available at:
www.ult-media.com/services.htm
Website Authoring inc. Copywriting: This service
involves producing your complete website up to a
maximum of 12 pages in size (most e-book sites will
be around 5-6 initially).
The service includes all text - written by current
professional copywriters in advertising, graphics created by designers here using Photoshop and other
industry-standard programs and all necessary HTML

editing.
The flat-fee price also includes necessary changes and
alterations to the site in the first 3 months of its life
(while you are coming to grips with HTML editing).
This price does not include web hosting.
Total Cost of Professional Copywriting, Website

Authoring, Design & Production
(up to 12 pages maximum)
+ Alterations Within 1st 3 Months
US$395
Acrobat Distilling: Rather than worrying about the

US$250 needed for Adobe Acrobat Distiller, you can
use Ultimate Medias flat-fee, unlimited-use Distilling
Service.
Files sent through to us via e-mail in Word 97 or 2000
format are distilled and returned within 48 hours as
Acrobat 4.0 PDF files. Whether you use the service
300 times or 4 times in a year, the price is the same.
Total Cost of Annual Unlimited Use Acrobat

Distilling Service:
(48 Hour Completion Guarantee)
US$35
Critical Data Storage: If there is a burglary or fire at
your residence - Heaven forbid! - you run the risk of
losing your e-book data. Such a loss can be
catastrophic after months of patient labour on research

and writing.
For that reason we run a data storage archival service
so that such risks are minimised.
For a flat annual fee, users can send us up to 50
Megabytes of data (thats a lot) for archiving here on
optical storage. As a part of the service, we keep a
secondary backup of your files off-site.
Total Cost of Annual Data Storage

50 Megabytes Maximum:
(48 Hour Retrieval Upon Request)
US$35
Press Releases: These are brief, catchy news
announcements intended for targeted media.
There is an art to writing a great press release and if

sounds too daunting or time-consuming, Ultimate
Medias professional advertising writers can write
your press release.
Total Cost of Press Release

2 Drafts
US$35
Further information on all these services is available
from:
!
Microsoft Word:
The World Word
Processing
Standard.
or more than 10 years now, a battle for our

word processing desktop has raged. And for a
long time, the undisputed heavyweight champ
was a DOS (pre-Windows software), white-text-onblue-screen monster called WordPerfect 5.1.
It was everywhere.
It was the standard.
By todays standards, it is probably on a par with a
chisel and stone tablet but a lot of people grew up
with that program and still harbour warm feelings
toward it (others did hate its many annoying features
too though!).
But that was then and this is now.
WordPerfect changed hands a few times and currently
resides with those clever Canadians at Corel.
Sadly though perhaps, WordPerfect has lost the longterm fight to the Seattle set - Microsoft.
And it has lost bigtime.
For now with more computers on more desktops in

more offices and more homes than at any other time
in history, the undisputed king is Microsoft Word.
And its Word for Windows at that (apologies to the
Macsters there!).
The major implication for the e-book self-publisher is
that you need to use the standard.
More support software is written for it, more people
can access your work on it and shared features
enhance productivity with it.
To be specific, you probably need to be using
Microsoft Word 97 or Word 2000 (for Windows if
youre already with Bills Boys!).
Of course Microsoft do produce Office and Word for
Mac (they do own a bit of the company now, after all)
and always have so if youre already on an Apple,
thats fine.
If you have a choice though, Microsoft Word 97 or
Word 2000 for Windows will give you truly awesome
desktop publishing power the likes of which poor old
WordPerfect 5.1 could only ever dream of.
Some of the features that you can and should be using

in your Word documents are:
- internal hyperlinks to other places in your book (as
illustrated in this book);
- external hyperlinks to websites on the Internet
(naturally the reader has to be online at the time for
them to work);
- sophisticated watermarking capability; and,
- WordArt text manipulation that allows desktop
publishing-like arrangement of text.
Autoresponders.
utoresponders are programs that automatically generate a form e-mail answer to

queries sent to you. They are usually
available free and are good if you suspect you wont
be able to get back to potential customers reasonably
quickly.
Because of the Impatience Principle, people like to
have their questions answered quickly and
autoresponders are thus a way of indicating your
receipt of a message.
An autoresponder message might read:
Sincere thanks for getting in touch with us at XYZ. This
message is confirmation that we have received your e-mail
and will be responding very soon as a matter of high
priority.
Thank You
The XYZ Help Desk
At Ultimate Media, we have never used

autoresponders for the simple reason that we normally
do answer correspondence quickly.
A good rule of thumb for e-mail response is to
return correspondence within 24 hours at the
absolute maximum.
In a recent survey of business sites, less than 20%

managed a response in under 24 hours and 20% didnt
respond at all!
So even if you inform your sender that you are
looking into the matter, they will appreciate the
notification - something that many companies fall
down hopelessly on.
Never lose sight of the fact that almost all business is
ultimately the business of communication - or more
precisely, quality of communication. Whether you are
selling pens, painting services, Pontiacs or e-books,
everything depends on your ability to communicate
with your prospects.
Normally your ISP can handle autoresponder setup or
you can try a metasearch at www.dogpile.com for
literally hundreds of options (use autoresponder as
your search term).
!
Copyright.
rom the noble and articulate people at

www.whatiscopyright.org who are very
interested in the protection of creative works,
comes this invaluable description of copyright.
A visit to this site is essential. They write that:
Copyright is a protection that covers published and
unpublished literary, scientific and artistic works,
whatever the form of expression, provided such works
are fixed in a tangible or material form. This means
that if you can see it, hear it and/or touch it - it may be
protected. If it is an essay, if it is a play, if it is a song,
if it is a funky original dance move, if it is a
photograph, HTML coding or a computer graphic that
can be set on paper, recorded on tape or saved to a
hard drive, it may be protected.
They also add that:
Copyright laws grant the creator the exclusive right
to reproduce, prepare derivative works, distribute,
perform and display the work publicly. Exclusive
means only the creator of such work, not anybody
who has access to it and decides to grab it...Copyright
protection begins when any of the above described
work is actually created and fixed in a tangible form.
If you write a poem, your copyright over that poem

begins as soon as you set it in tangible form by
writing the poem down on paper. Your copyright does
not begin when you register it.
And, more importantly:
It (copyright) began when you wrote the poem on
paper. Registering a copyright is just taking the
protection a step further so as to leave no room for
doubt that one is the creator of a work. (For example)
My brother is a poet and musician. When he writes a
new lyric, he immediately prints it out on paper, signs
his name at the bottom with the (c) symbol to
establish himself as the author, places it in an
envelope and mails it to himself without opening it.
His copyright begins when he prints it out on paper
and sets his lyric in a tangible form. He creates proof
as soon as he mails it to himself - the postmark
establishes the date of creation. He then registers his
copyright to further establish himself as the author,
and because he happens to live in the United States
and that is required for him to be able to sue for
monetary damages.
To follow up on this wise advice, visit

www.loc.gov/copyright/forms to organize your
copyright.
And dont forget to view full details on the thorny
issue of copyright at
www.whatiscopyright.org.
ISBN Numbers.
SBN is an acronym for International Standard

Book Number and if youre serious about your ebooks, you need one of these.
To quote R.R. Bowker, the only means of

electronic application for ISBNs:
The International Standard Book Number (ISBN) is
a 10-digit number that uniquely identifies books and
book-like products published internationally...The
purpose of the ISBN is to establish and identify one
title or edition of a title from one specific publisher
and is unique to that edition, allowing for more
efficient marketing of products by booksellers,
libraries, universities, wholesalers and distributors.
For the full scoop on applying for your ISBN, US
readers should go to:
www.bowker.com/standards/home/isbn/us/applicat
ion.html.
Readers from other countries can acquire more
information from:
www.bowker.com/standards/home/isbn/internatio
nal/group_agencies.html.
Note also that e-book sellers like

www.booklocker.com, www.publishingonline.com,
www.xlibris.com, www.mightywords.com,
www.iuniverse.com, www.1stbooks.com often
include ISBN registration as a part of their overall ebook marketing services.
Online Security
For Your Buyers.
ne of the main hurdles to overcome in the

minds of potential buyers visiting your site is
the perceived lack of security in online
commerce.
Every week, there is a new horror story in the news
about a hacker breaking into this or that company site
and stealing vital information. In most cases, the
hysteria is far larger than the reality but it is
perception that matters.
These security breaches and their widespread
reporting do damage the publics perception of ecommerce and make many buyers unwilling to give
their credit card numbers over the Internet.
In defence of e-commerce security though, as
stated correctly on all our main site pages:
There has never been a proven fraudulent claim against this
state-of-the-art system (Thawte SSL).
More than 11 million buyers have already used the SSL
security system at Amazon.com without one instance of
fraud!
This is exactly the same system that Dell Computers uses
for over $20 million in online transactions every day!
Did you also know that under the Fair Credit Billing Act
(USA) and similar provisions in other countries, your bank
cannot legally hold you liable for more than $50 worth of
fraudulent credit card charges.
Statistically, you are much more likely to be the victim of
credit card fraud buying in a real world store than you are
through our Thawte SSL Secure Server.
You must make these points on your website to

reassure buyers in addition to at least offering a fax
ordering option for your book/s (a free fax service is
available at www.jfax.com).
Domain Names As
A Marketing Tool.
enerally speaking, if possible, it is wise when

deciding on your domain name (ours is
www.ult-media.com) to have it represent the
actual content of your book.
A domain name can also be called a URL (Uniform
Resource Locator) or Web address.
Our company name is Ultimate Media but that
domain name was already taken.
You can check on what domain names are still
available by visiting the online service at
www.networksolutions.com (you can also buy
domain names there online).
As we planned to have a range of titles, it was decided
not to name the domain after our first book (at the
time called The Ultimate Book of Writing
Contests - a name that changed later). If we had
done that, it would have made it irrelevant for buyers
of our other non-writing titles.
For example, if your books will be about academic
scholarships, you should try to get a domain name
like www.scholarships.com (no doubt this one would
be taken but you could possibly still get it under one
of the new domain extensions e.g. .tv, .biz rather than

.com).
What you want to avoid is an impossible domain
name like:
www.geocities.com/1467/acad/schol/1227/thomass
mith/index.htm
No buyer can remember that!
Once you have your domain name, make sure that it is
featured in all of your business stationery,
communications and signage (if relevant).
Many companies make the mistake of failing to
integrate and promote their domain name in their
daily business.
Coca-Cola seems to us to be one company who have
utterly squandered mega marketing opportunities in
the last few years through such a failure.
One final, vital point to remember is that if you
intend to do business internationally, you will need
a .com domain name and not a .com.au (Australia)
or .co.uk (UK) web address - REGARDLESS OF

WHERE YOUR BASE IS.
Though .com is the US extension, it is now the
accepted international extension (and most acceptable
to your US buyers who will make up a huge
proportion of your customers).
So try to keep a marketing eye on your domain
name (URL) choice just as you would your book
titles.
Determining Your
E-Book Price.
hen it comes to pricing, an old axiom from

the business world applies here:
The price of something bears no relation to its

production cost but rather to the perceived value
of the item to the buyer.
This principle is well illustrated by the insane prices
paid for memorabilia, certain inner-city property and
share prices for technology startup companies with no
income or profits.
If the buyer perceives that they are getting value, then
that is all that matters!
Though we have seen e-books priced for as little as $1
(a price that would de-value the title in the mind of
the potential buyer) and as much as $30 (it would
have to offer a lot for that e.g. multiple volumes), our
experience suggests that the US$9.95-US$11.95
range is safe.
Interestingly, when we moved our book prices from
US$9.95 to US$11.95 more than a year ago to reflect
rises in overhead costs, there was no measurable
impact on sales at all!
If you start in this price range, you shouldnt

encounter too much buyer resistance (on price
anyway).
Should you want to check other e-book pricing
(highly recommended), try a look at
www.booklocker.com, www.publishingonline.com,
www.iuniverse.com, www.1stbooks.com and
www.bn.com (under E-Books).
Referral
Programs:
Friend Or Foe?
he Internet now is overrun with lots of

referral/affiliate programs which are
cooperative arrangements between website
operators to help drive traffic to their sites.
Referral/affiliate programs can take one of several
forms.
Usually, you place a banner ad e.g.
on your site which is hyperlinked to that site.

When visitors click on it and are taken to that site,
you either receive:
- a payment for the click-through (possibly 1 cent);
or,
- a fixed commission on any purchases made there
from the click-through (Amazon.com have enjoyed
enormous exposure across the Web from a program
on this basis in the past few years).
This is different from reciprocal link programs

where the two parties agree to place a banner or link
on each others site.
These are very valuable and should be constantly
pursued - if only for the fact that search engines like
AltaVista increase your ranking based on site
popularity i.e. number of links to it.
Though we have never found a referral/ affiliate
program sufficiently relevant or worthwhile to pursue,
thats not to say that they should be overlooked.
Some Webmasters swear by their effectiveness
though having other peoples banners plastered all
over your site can take visitors away from you (it was
hard enough to get them there in the first place wasnt
it?) and make the site look a bit tacky.
If you are interested in evaluating current referral or
affiliate programs as an extra income stream for your
site (be extremely sceptical about their earnings
claims), visit:
www.refer-it.com
www.referralincome.com
www.affiliateprogramsnet.com
www.atlnetwork.com
Customer Data
Privacy.
omething that Amazon.com did a few months

ago that seriously annoyed a lot of e-consumers
and e-merchants alike was to reverse their
longstanding policy on customer data privacy.
Though they had previously guaranteed that no

customer data would be shared (sold) to any third
party, pressure on their profitability and share price
saw them do exactly that. The matter is still the
subject of litigation in the US.
This case demonstrates the touchy issue of customer
data privacy (data includes their name, address, e-mail
address and any other marketing information
acquired).
With your website, you should spell out a customer
data privacy policy - and then adhere to it (unlike
Amazon.com which has damaged the e-commerce
industry as a whole by its actions).
Buyers clearly want to be assured that their
information will not be sold elsewhere.
Ignore this desire for privacy at your own peril.
Hits-ToConversions
Ratio.
wo factors alone will determine the success or

failure of your e-business. All of the
discussion in this book up to this point has
been geared towards achieving the most important of
these two.
The first critical factor is this:
You have to drive consistent visitor numbers to
your site (this issue is dealt with below).
The second and most important issue of all for your ecommerce success is that:
You must convert a healthy number of those
visitors into buyers.
Lets call this factor your hits-to-conversions ratio.
A hit is a visit to your site from someone surfing the
Net.
As stated earlier, when the Ultimate Media site
launched in 1997, it was initially only converting
about 1 in 1,500 visitors to buyers.
While that might be acceptable to certain types of

sites on the Web, for us it was profoundly
disappointing.
So we committed to embarking on a long period of
surveying potential customer feedback,
experimentation and self-education about what would
make our site much, much stronger in the hits-toconversions department.
It is now at 1 in 8-10 on average!
How we turned that statistic around is covered in the
totality of material presented in this book.
And, the way to track the number of visitors to each
of your sites pages is to use the excellent free counter
service from www.thecounter.com that gives a broad
profile of useful technical statistics about your
visitors.
We cant recommend this terrific service highly
enough.
Our learnings and wisdom from the past few years
have been distilled in this publication and we are
happy to share that information given the gigantic

scale of literature and diversity of reader interests.
The final point to note here is that you should always
be trying to increase your hits-to-conversions ratio
when thinking about the effectiveness of your site.
Our services do utilize the aforementioned wisdom
and should help you achieve a healthy hits-toconversions ratio early on.
No Cost
Marketing.
ne of the great things about Web-based

business is that you can achieve a lot of
publicity for free or very little.
Given that, these are your main avenues for free

publicity for your site on the Web:
Search Engines: Everybody surfing the Web uses
search engines or directories like Altavista, Yahoo!,
Excite, Lycos, LookSmart or one of the other number
of emerging services to find what they want.
These searches are usually always based on
keywords. Chances are that you probably originally
found our site with a keyword search.
To find out the most popular search keywords on the
Net, visit www.wordspot.com.
Though submission to these services is free
(a fantastic free bulk submit service is available at:
www.siteadd.com/index.cfm), Yahoo! And
AltaVista do offer an express service for a fee
(US$100-$200).
STOP PRESS: Yahoo! Have just changed their

policy and now insist on a US$199 review fee for
all commercial sites i.e. submission for e-commerce
sites like yours and ours is no longer free.
However, the problem with free submission is that
these services are overloaded with other requests for
listings (they have millions in the queue!) and they
can take months to upload your site for general
access.
A company called FirstPlace Software offers a useful
utility called WebPosition Gold that helps in
modifying your web pages to increase your search
engine position (see them at
www.firstplacesoftware.com).
With search engine rankings, you need to be in the
top 10 or 20 to really have any impact. Think of
your own search habits online and consider whether
you bother to scroll through many pages.
NOTE: The remedy to this difficult situation is to
take advantage of the www.overture.com revolution
whereby you bid for search engine rankings.
By being in the top 3 on www.overture.com, you

will drive much more traffic to your site
(www.overture.com listings appear on AOL,
AltaVista, Lycos and other search services!).
We discuss this facility further here.
The simple fact is that almost all of our traffic (and
thus buyers) comes from search engine listings.
It is also worth noting that a submission to Yahoo!
ASAP is essential. STOP PRESS: Yahoo! Have
just changed their policy and now insist on a
US$199 review fee for all commercial sites i.e.
submission for e-commerce sites like yours and
ours is no longer free.
Details on how to submit a site to them can be found
at http://docs.yahoo.com/info/suggest/.
Newsgroups: Newsgroups are online discussion
forums devoted to particular topics. You can access
newsgroups through e-mail programs like Outlook
Express.
Users of these groups take a dim view of blatant
advertising there but if you offer information (in
small quantities) or advice to participants (always

include your sites address and book title) at the
bottom of your messages e.g.
Warmest regards
Tom Smith
Author
The Complete Home Guide To Engine Rebuilding
www.enginerebuilds.com
theauthor@enginerebuilds.com
That way you are not blatantly advertising and are

contributing something tangible to the newsgroup.
See if you can find some of our postings for our
writing contests book on the alt.writing and
misc.writing newsgroups.
Some newsgroups have thousands of regular visitors
so they can be quite valuable.
Try newsgroup postings every 2-3 days on the
busier ones.
Reciprocal Links: This is an arrangement whereby
you e-mail other sites of relevance to your e-book and
offer to place a link to each others site on a links
page.
An example of such a page can be found on our site at

www.ult-media.com/links.htm.
These are free and an essential way to build your ebook presence across the Web.
Some sites will refuse but many will participate.
Banner Exchange Programs: These involve placing
specific HTML code in your website and then
receiving one showing of your banner on another
members site in exchange for every two on yours.
Some of the main banner exchange programs on the
Web include:
www.free-banners.com/main.htm
http://adnetwork.bcentral.com/
www.greatbanner.com
http://bannerexchange.mycomputer.com/index.ht
ml
www.bannermation.com
The problem with many banner exchange programs is
that they dont discriminate about where your banner
is shown.
An earned exposure for your engine rebuilding

website banner might thus turn up on a goldfish
enthusiast site.
What you should do therefore is find banner
exchange programs specific to your books subject
area.
To locate these, do a metasearch at www.dogpile.com
or www.metacrawler.com with a Boolean term like
banner exchange+auto (or whatever your subject is)
or just a search on banner exchange and look at the
range on offer (often you will find them by visiting
other sites in your books topic area too).
One final note on banner design: rather than using one
that looks like a conventional banner e.g.
research shows that banners that look like text links

actually attract a much greater click-through because
they dont look like ads e.g.
Click here for a worldwide resource of musical
instrument strings.
When you do create banners, make sure you focus

on a benefit like knowledge or life
transformation e.g.
Free Classified Ads: These are widely promoted

online but to be honest, nobody we know has ever
read one and our experience with them suggests that
online classifieds are a waste of time and money (if
you have to pay for them). If you can find a service
that works, please let us know!
A metasearch on www.dogpile.com will take you the
latest free classifieds if you do wish to pursue this.
NOTE: The exceptions to this rule are the free
noticeboards on niche-specific sites (rather than
general advertising sites).
A perfect example of this valuable option can be
viewed at www.inkspot.com/classifieds/ that we do
use a lot.
Articles: A slow-but-worthwhile way to help build up

your profile in the subject area of your book is to
contribute (free at first) articles of relevance to ezines, niche publications and media outlets.
You could also become a subject-specific expert at
www.about.com.
The main proviso in negotiating for these is that your
byline (your name on the article) must feature your
book title and URL (web address) e.g.
Tom Smith
Author
The Complete Home Guide To Engine Rebuilding
www.enginerebuilds.com
theauthor@enginerebuilds.com
Without such a byline, the value of these articles is

greatly reduced.
To find magazines in your books subject area, try a
search at www.yahoo.com which lists information in
a directory tree structure with magazines, e-zines (still
worthwhile) and periodicals grouped together for easy
access. Also check your local newspaper/magazine
outlet.
Press Releases: Another step worth pursuing is

targeting relevant media with news about your book
launch. The specific targets of your press releases
(press kits if youre blessed with a bigger budget
though its not totally necessary) will become obvious
when you start focusing on the niche media relevant
to your specific target.
In your press release (which could take the form of an
e-mail - with attached sample of book, fax or mailed
letter), the following principles should be taken into
account:
1. It must be newsworthy i.e. your book must sound
unique, ground-breaking and innovative! Weve been
talking about this for your potential buyers and its
just as important if youre going to get any media
coverage.
If you make your book sound humdrum and
everyday, your press release will go straight into
the bin.
2. It should be relatively brief and the layout should
have plenty of white space. Peoples attention spans
are pretty short these days and anything that looks
wordy will probably not be read.
Give enough to inform but not enough to bore!

3. Full contact details - name, phone, fax, e-mail,
web address (URL) must be obvious on the release
for ease of follow-up from their end.
4. Stress your availability for interview - by phone,
e-mail or in person.
5. Go for a catchy headline to the release that will
catch their eye.
6. Try to write the release in their media style so
that they can use the story without modification (good
political press secretaries do this).
If this all sounds too daunting, Ultimate Medias
professional advertising writers can write your press
release for US$35 (7 day completion guarantee).
Details are at www.ult-media.com/services.htm.
If you do go for a press kit (a more elaborate version
of a press release), it could contain:
A Letter of Introduction
The Press Release
The Point-Form Facts About The Book
Your Brief Bio
A Book Copy
(on floppy-disk for e-books)
Toy Widget/s
(a gimmick but often effective if clearly relevant)
Promo Giveaways: One final measure that has
worked well for us is offering up to a dozen free ebook giveaways as prizes in relevant contests in
return for publicity in the event materials.
This generates goodwill and publicity on the event
organizers site that is far more credible than straight
advertising.
Just keep an eye out for competitions running on sites
and e-mail them with a prize contribution proposal.
Or, stage a contest of your own through your website!
!
Low Cost
Marketing.
fter utilizing the best of the no-cost marketing

options and your site is actually delivering
some dollars, you can then consider some
low-cost marketing initiatives.
The best of these in our collective experience are
offline classified ads in niche publications
(magazines or newsletters) or small display ads in
those types of media.
The reason we stress small display ads is because as
their size increases, the cost often rises
phenomenally. The other issue to check when
running these types of ads is on the size of the
circulation (how many readers they have).
As a general rule of thumb, the larger the circulation,
the larger the cost of advertising.
Again it is important to keep costs to an absolute
minimum early until your pitch is fine-tuned and
your site is delivering dollars.
The last thing you want is to drive big numbers to
your site only to have a poor hits-to-conversions
ratio.
In the long run, the sky is the limit for your marketing
plans (look at what Anthony Robbins has achieved
sales-wise through TV infomercials et al) but in the
short-to-medium term, try to keep costs down, profits
up and debts ultra-low.
One other option to look at is that of E-Book Sellers.
For a fixed price, certain e-book sellers will take on
the task of marketing your book. As in all instances,
caveat emptor (buyer beware) and compare the value
for money of each service before committing the cash.
Sites to try include:
www.publishingonline.com
www.xlibris.com
www.mightywords.com
www.iuniverse.com
www.1stbooks.com
www.bookbooters.com
The
Overture/GoTo.co
m Revolution.
he year 2000 saw a major new player come

into the search engine world with a bold and
dynamic model that has revolutionized the
industry for businesses wanting to get listed.
The service is at www.overture.com and is unique in
that it allows businesses to compete for search engine
rankings on a bid-for-keywords basis.
If you visit www.overture.com and type in a search
on say travel, under the information next to each
listing, you will see a phrase like (Cost to advertiser:
$0.55).
This amount is how much that business bid for a
click-through (55 cents). That sounds and is a lot and
we would recommend never going higher than 7 or 8
cents as your ticket price is too low to cover much
more.
If you were selling blocks of land for $50,000, you
could probably afford a much higher bid - if it were
even needed to get to #1 spot.
Again your Overture.com bids will be determined by
your hits-to-conversions ratio.
Apart from the considerable traffic that Overture.com

generates in its own right, their search results also
feature on America Online (AOL), EarthLink,
Lycos, and AltaVista (top 3 Overture.com listings
usually)!
Plus, you can bid on every possible keyword
associated with your e-book title and some will be
only 5 cents (their minimum) for the #1 ranking!
Overtures statistical analysis of how each of your
keywords is performing is also excellent and can be
accessed at any time.
If you are going into the e-book business, it is our
view that being on Overture.com is essential.
Full details on this service can be found at
www.overture.com
Of course you will be outbid on some keywords but
you have a much greater opportunity for terrific
search engine placements (where most of your buyers
come from) than with the mysterious changingalgorithm system of many other search engines.
It is also worth repeating that a submission to Yahoo!

ASAP is essential.
Details on how to submit a site to them can be found
at http://docs.yahoo.com/info/suggest/.
Using A
3rd Party
E-Book Seller.
here are a number of e-book sellers now

established in the online world. We have
largely avoided this avenue for our books
simply because we have sought to retain marketing
control and greater profitability for our titles.
If you do want this broader exposure, you will need to
weigh up the money you are giving up in return for
the potential of increased sales. This is best examined
on a retailer-by-retailer basis.
Our short experience with www.booklocker.com has
been pretty good (their terms are very fair) and you
can even look at the Advantage program for new
authors at Amazon.com at
http://www.amazon.com/exec/obidos/subst/partner
s/direct/advantage-for-books.html/002-78537488680805 (Microsoft Reader format required there for
e-books!).
Information on Microsoft Reader (though we really
doubt if this one from Bills Boys has any chance of
eroding Acrobats market share) can be found at
www.microsoft.com/reader/.
In all cases, trust your instincts and decide whether
you think the bookseller seems trustworthy and would
accurately report sales figures (and thus commissions

to you!).
Other prominent e-book retailers you can consider some of which also offer fixed-price marketing
services - are www.publishingonline.com,
www.iuniverse.com, www.1stbooks.com,
www.bn.com (under E-Books) and
www.bookbooters.com.
Setting Up Your
Merchant
Account.
hen it comes to your e-business, there are

two kinds of merchant accounts relevant to
your setup.
The first kind of merchant account is one with your

local bank wherein you have a business account that
allows you to bank credit card orders (primarily
MasterCard and Visa - American Express have more
demanding and expensive terms).
This normally only involves an application process
and some time for the bank to approve it or otherwise.
If one bank is unwilling to do it for you, just try
others. When Ultimate media was set up, the first
bank refused despite the impeccable credentials of the
founders (policy, they said). The very next bank
was great though.
The point is to not get discouraged and keep going
(persistence is one of the most common attributes of
successful people across the world and is much more
important than, say intelligence).
The second kind of account you will need is an
Internet merchant facility.
This is an online facility for taking credit card orders.

For ease of communication, we recommend that you
try to set this facility up with a local Web host.
That way, you can call them up at any time with
problems, glitches or the like (they always happen at
some time).
Try to look for a reputable host but not one that
necessarily charges the earth.
To survey current pricing on Internet Merchant
facilities, visit:
www.e-merchantaccounts.net/default1.asp
www.merchantexpress.com
www.merchantgarage.com
www.jumpline.com
www.websitesource.com
www.webventures.com.au
www.e-mart.com.au/Website_Services.html
or perform a metasearch on e-commerce.
As this sector is very competitive, you are virtually
assured of getting a very good price. Just make sure
you get several quotes and opt for an off-the-shelf
system rather than one that requires any special
programming (like CGI).
General E-Book
Business Caveats.
ere are some general caveats and learnings

from our years in e-business. Observing them
will save you a lot of frustration.
1. Hotmail - the worlds largest free e-mail service

- hates file attachments.
We havent successfully delivered an e-book file
attachment in our memory (though we do try).
That means that buyers with Hotmail addresses will
have to set up an alternative (www.yahoo.com is
excellent).
We usually send this e-mail to Hotmail addressees:
Dear Tom,
We have been attempting to dispatch 2 large file
attachments (copy of the book you ordered earlier from us thank you) to your Hotmail address.
Hotmail, however, keeps bouncing them back to us as
undeliverable - which is fairly typical of our experience with
Hotmail which often rejects file attachments of any size.
To overcome this frustration, we recommend that you set up
a temporary free account with Yahoo! at www.yahoo.com
(click on Mail). Once you have your address there, please
let us know what it is so that we can promptly send the files

there.
Our sincere apologies for the frustration Tom but its one of
those things out of our control.
Warmest regards
The Ultimate Media Team
Buyers rarely have any problems with setting up the

alternate address and quite often they will already
have an alternate non-Hotmail address.
2. Try to answer your correspondence quickly. 24
hours should be a maximum.
When we have failed to reach this target, it has been
due to mail server problems. By answering queries
quickly, you are convincing the person of [a] your
existence, [b] your competency and [c] your interest
in them as a customer.
With any query, treat it as a potential customer.
People seem to remember good service now because
there is so little of it around.
In marketingspeak, you are attempting to create

disciples (people who speak well of their
interactions with you) rather than terrorists (who
tell everyone they know about the terrible service they
received).
Always try to spread goodwill for your operation
and giving fast answers to e-mail is an excellent
foundation of that goal.
3. Keep submitting your pages to search engines.
One day your site can be sitting pretty up there on
AltaVista at #2 spot, the next its gone!
For whatever technical reasons, site listings do fall
off the system so keep submitting them all the time.
Use www.siteadd.com/index.cfm which gives free
simultaneous search engine submission to Altavista,
Excite, Hotbot, InfoSeek, Go, Lycos, WebCrawler,
Canada, whatUseek, Northern Light, Direct Hit,
Google, SearchIt and Magellan.
4. Keep your newsgroup postings fresh. On some of
the more active newsgroups, a daily addition of 2,000
messages is not uncommon.
Needless to say, if you are only posting a message

relevant to your site or book there every 3 months,
then youll hardly ever get seen.
Refresh on the big newsgroups at least every 2 to 3
days.
5. You should have a money-back guarantee. More
importantly, you should also process the credit as fast
and as courteously as possible.
Refunds on most products are usually very low so
dont quibble about it and try to be extremely
gracious.
Dont take it personally and leave the door open for a
future sale with your courteous, expedient processing
of the refund.
That way, youll continue to create disciples and not
terrorists.
6. Always keep backups of your book/s on-site and
off-site. Early on in the Ultimate Media experience,
we lost about a months worth of research because of
a Windows screw-up.
We probably all used up our lifetime quota of bad

language in this one incident.
The frustrating thing was that creating safe backups
would have taken just a few seconds.
This principle applies not just to your finished ebooks but all research as well.
Get into the habit of creating safe backups and you
could save yourself a lot of grief.
See the section in this book on Critical Data for good
counter-measures.
7. Laziness is not an option - even when technology
does a lot of work for you. Like any business, success
is built on hard work.
Just because computers can do some fairly awesome
things now, there is still no substitute for solid,
consistent work in the three main areas of your
business: [1] e-book research and writing, [2]
marketing, and [3] business administration.
Like the old saying goes, the harder you work, the
luckier you will be.
8. Always look for ways to use your time more

efficiently. One good way to do this is to use
personalized form e-mail.
By that I mean that you will probably only ever have
certain kinds of correspondence. Keep these in
Folders in Outlook Express and just copy and
slightly modify each when required.
Rewriting the same kinds of messages over and over
is tedious, unproductive and unnecessary.
And, dont forget to personalize all your
correspondence with at least 2 mentions of the
persons name in the message so that it doesnt feel
like impersonal form mail to the recipient.
9. Be well organized from Day 1. Have separate
punch-hole ring-binder folders for bank statements,
orders, general correspondence, contracts, refunds and
invoices.
Being able to put your hand on any item upon demand
saves a lot of stress and takes hardly any time. Start
organized and stay organized.
10. Stay patient and focus on the big picture.

Despite what many Internet gurus boast (usually
who have never run an e-commerce site in their
lives), fast bucks are virtually impossible to come by
in e-commerce.
Thats like any field really. But, with perseverance,
discipline and self-education, you can build a very
solid, consistent business with a lifestyle that is the
envy of most workers.
Be patient, learn, persevere and the rewards will
come.
11. Keep checking your site and books and
polishing them. Its easy in the afterglow of
completing a big e-book project to want a break from
it - thats only human.
But like a garden that needs nurturing, your books and
site need constant checking, development and
polishing (all of the habits that successful writers
do every day).
12. Your top 3 search engine/directory priorities

for your e-business are www.yahoo.com,
www.altavista.com and www.overture.com - in that
order.
You must be on these services to attract traffic.
13. Depending on the type of Internet merchant
account you have, this may not be relevant but if it is,
then you must always verify credit card numbers
before sending books via e-mail.
Invalid cards (customer keyed in the wrong number),
declined cards (customers have spent over their limit)
and incomplete numbers (only 12 instead of 16 is
relatively common) do happen so make sure you have
an authorized verification (by phone to the banks
merchant services or online) before dispatching the
book.
Getting the money from Louie Lambert in Norway
when his card doesnt check out is a pretty difficult
task.
14. Stay positive during tough times. All businesses
go through tough times. The trick is to learn, adapt
and survive.
When your site sales are struggling, it could be a sign

that you need to significantly increase your marketing
efforts.
15. Build up your catalogue of e-books on offer. If
one e-book in one niche area gives you a certain
amount of income, then what would having 5, 10 or
20 e-books do for your income?
Best of all, theyre not cannibalising sales from each
other - theyre probably all in different niches!
16. If you really must produce in paperback (the
environmental consequences from publishing are truly
horrific!), check out the extremely affordable PrintOn-Demand option at www.booklocker.com. Or see
this section of this book.
17. Observe other kinds of marketing at work and
adopt their successful practices. One of the best
recommendations we can make here is to analyze the
psychological manipulation behind successful TV
infomercials (Tae-Bo and Anthony Robbins, for
example).
How do you know if they are successful?
Because they get played an awful lot.

18. Whenever you are unsure about what you are
doing, look at successful models around you and
copy them, improve on them and learn from them.
That especially goes for our e-book sites at
www.ult-media.com and the 2nd complete e-book
enclosed in this book here.
If you keep your mind open to looking for successful
models, you can keep integrating the valuable
experiences of others (something we hope we have
achieved with this book!).
19. Try to enjoy your work and keep your sense of
humor. Humor and enjoyment from work make it
worthwhile. If e-book publishing isnt for you,
acknowledge that fact and find something more suited
to your personality.
We all probably only have one life - so we should
spend it wisely!
!
The 3 Parts To
Your Business:
Writing,
Marketing &
Business
Administration.
ow many hats can you wear in business?

Given the budgetary restraints of startup
operations, you will probably need to wear 3:
e-book research and writing;

marketing; and,
business administration
(banking, ISP account, Web Merchant Facility, tax,
company documentation compliance etc)
Reading Small Time Operator : How to Start Your
Own Business, Keep Your Books, Pay Your Taxes,
and Stay Out of Trouble by Bernard B. Kamoroff
{ISBN 0917510186} is highly recommended for
discussion of the more mundane, bureaucratic aspects
of running a small business.
The bad news is that you - and probably only you will have to organize your time around these three
interdependent areas.
Each cannot work without the other two so youll
need to plan your time effectively to make your e- 215 2001 Ultimate Media
book business work with these 3 divisions of your

operation.
This 3-division conception of your operation is how
you need to think of it and organize your activities
accordingly.
If You
Absolutely
Must Have
Paperbacks.
e dont really want to encourage this

practice because of the shocking
environmental consequences from
publishing (visit www.greenpeace.org and click on
Forests for the latest gory details) BUT if you
absolutely must produce in paperback, then check out
the extremely affordable Print-On-Demand option at
www.booklocker.com.
It has one of the cheapest, fairest, no-hassle-for-theauthor programs around.
Other established small-run publishers include:
www.booksindemand.com
www.xlibris.com
www.buybooksontheweb.com
www.selfpub.com
www.trafford.com
www.iuniverse.com
Beyond that, a metasearch using the term self

publishing at (yes, you guessed it!)
www.dogpile.com or www.metacrawler.com will
reveal a great deal of helpful organizations or you can
visit the Small Publishers Association of North
America website at www.spannet.org.
The
Money-Back
Guarantee.
oney back guarantees are essential. They

show confidence in the product and ease
fears consumers have about their purchase.
As the TV infomercial industry knows, guarantees

are almost never acted on - even when consumers
dont like the product!
Why dont they act on the money-back guarantee
when theyre dissatisfied with the product?
Sadly, its because of consumer apathy and laziness.
Plus, when asked, you should process credits as fast
and as courteously as possible. Dont quibble about it
and try to be extremely gracious.
Dont take it personally and leave the door open for
a future sale with your courteous, expedient
processing of the refund. That way, youll continue to
create disciples and not terrorists.
For your e-book, a 90-120 day guarantee should be
fine.
In our 4 years of operation, weve given less than 50
refunds which is a staggeringly low figure!
Using Product
Testimonials.
ood marketers know that testimonials from

people who have tried a product and talk
about how good it is are very, very
persuasive.
It taps into a if they could do it, so can I
mentality.
Look at how well they work for TV infomercials (a
genre you must study and know well for your own
marketing expertise!).
For your website, you can gain testimonials from
people found in Newsgroups in your books
specialized topic area.
Sample correspondence and methodology is included
here in our Survey section.
From quite a number of testimonials on hand, we
currently feature these on our Writing Contests book
site:
I thought I knew about most of the big writing competitions.

I was wrong. I discovered literally hundreds of major writing
contests in The Worlds Biggest Book of Writing Contests
that I was completely unaware of.
Deborah Renew
San Antonio TX USA
The Worlds Biggest Book of Writing Contests is the single

best writers reference source Ive ever bought...
recommended without reservation.
Andrea Wilke
New York City USA
This revolutionary book is a staggeringly comprehensive

achievement and a must-have for most aspiring and
practicing writers
Will McCarthy
Flagstaff AZ USA
Dead brilliant. The title says it all about this great book
Andy Quade
Kensington, London
In the above exercise, weve tried to show the books

international appeal so as to not rule out non-US
buyers.
Your site will need testimonials so build this step into
your business process and develop a bank of them for
rotation on your site.
Using
Outlook Express
To Manage Your
Distribution.
utlook Express 5 (the current version) is a

free and excellent tool for managing your ebook e-mail business. It is all we have ever
used at Ultimate Media and we see no reason to
change.
When using Outlook Express 5, create folders to file
your correspondence in that you can copy from later
and personalize as required (form e-mail
correspondence will save you a lot of time).
E-mail folders in Outlook Express 5 that you should
have include:
- Sales Orders
- Sent Books (split up into different folders if you
have more than 1 e-book)
- Received Newsletters (could be used for research
purposes)
- Buyers with General Queries
- Buyers with Snail-mail Queries (for those buyers
who inquire about getting your e-book in paperback
form)
- Buyers with Technical Problems (for those buyers
who have any technical problems downloading or
opening their e-book or accessing parts of your site)
- Reciprocal Link Partners (for those sites who you

have exchanged links with)
- General Mail (normal business admin)
- Urgent Tasks
Other folders that you create will depend on your
particular research directions.
To access the vital area of Newsgroups in Outlook
Express 5, go to Tools-Newsgroups and let it
download the 25,000+ newsgroups on your ISPs news
server.
You will also need to set up your newsgroup signature
and identity file in Tools-Accounts-News-Add. The
server name of your ISPs news server will also be
required.
Apart from the fact that it is good management
practice to record all correspondence for later
reference, it will save you a lot of time if you dont
have to constantly rewrite messages but rather can
simply copy, paste and edit.
This can save you hours every week and is essential
for corresponding efficiently in your online e-book
publishing business.
It would not be uncommon to have 50 to 100 e-mails

a day to answer when your business is running at full
steam!
Form e-mail is thus essential for keeping on top of
it.
Take the time to get to know your way around the
features in Outlook Express 5 and you will find it to
be a vital part of your business that you use and
depend on every day.
To Spam Or Not
To Spam?
pam is unsolicited e-mail. Its like junk mail in

your letterbox but is much more hated and
even illegal in some US states. When anyone
starts up a new online venture, the temptation to spam
is great.
Why?
Because on paper it sounds great and the Spam
Emperors out there will sell you e-mail addresses by
the millions or software to facilitate mass spam
campaigns.
We are embarrassed to admit that even we at Ultimate
Media committed the Spam sin very early in our life.
These days, we get tons of spam but it is an

absolutely forbidden practice here.
There are two fundamental reasons why you shouldnt
spam:
1. An awful lot of people online really, really,
violently hate it and will flame you (thats an abusive
e-mail) like youre the biggest monster of all time.
In short, it creates bad will towards your site and at

worst, they can bomb your e-mail address with large
graphics files that clog up your system for weeks on
end.
2. Perhaps more importantly, spam as a medium for
driving sales DOES NOT WORK. Forget what lies
the Spam Emperors tell. We know that spam does not
work - and its effectiveness now is much weaker than
even a few years ago.
Dont ever resort to spam.
It only does harm to your business and wont generate
significant sales. People will want to come to your
site rather than having it pushed on to them.
Why A Free
Newsletter Can
Destroy Your New
Business.
s intimated earlier, when we first began the

Ultimate Media e-book publishing venture,
we listened to the advice of the Internet
marketing gurus who advocated using free
giveaways as hooks to lure potential buyers.
In keeping with that advice, we offered e-zines
(electronic newsletters), bulletins and free, cut-down
sampler versions of the first book.
After some time, it was painfully obvious that this
strategy had failed to do anything for our sales
volumes.
When we then began conducting surveys of our
subscriber base, we were shocked by the findings.
It turns out that virtually all of these free subscribers
had no intention of ever buying our book because
they were already getting information for free - not as
much but enough for them to be discouraged from
buying our books.
We immediately ceased this service and then, you
guessed it, sales rose significantly!
Yes, one of the best things about the Internet is the

amount of free stuff available but you have to be very
careful with free offer tactics as the above anecdote
demonstrates.
Our policy thus fundamentally shifted from giving
away something for free (e.g. a 2nd e-book title) with
purchase rather than giving away something for free
without or before purchase.
We recommend that you follow this advice.
The acid test for this principle lies in your own Web
habits. Do you receive many free bulletins or e-zines?
If so, do you ever intend buying that service?
Unlikely - we know we dont with our subscriptions,
simply because there is no need to!
!
Extending Your
Range Of Titles.
nce your first book has established itself as a

consistent seller, you can then follow that
same template (roughly) with your other
books.
That is precisely what we have done with our

range.
Once you have opened your mind to looking for book
possibilities, you will be surprised by how many
opportunities you then see (more than you can
realistically tackle probably).
Always do some online market research for potential
e-books though before you get too far into the writing
and research of them.
When Ultimate Media began, we couldnt see beyond
the first title.
Now we have 5 and are working on research to take
us up to about 17 books by December 2001 (no we
arent sharing those e-book ideas!).
Critical Data
Storage.
ver had a computer crash when you hadnt had

your work saved? Its pretty heartbreaking.
Now what if your e-book files were trashed on

your computer by: [a] a major computer screw-up,
[b] a burglary, [c] a fire, [d] power spike, [e] water
damage etc etc.
Not that we wish any of those disasters on you but an
ounce of prevention is worth about 10 tons of cure!
Make certain that completed books, any valuable
work files in progress and customer records are stored
in a backup both at your workplace AND away from
there.
You can upload files to mass services like an e-mail
account at www.yahoo.com or find a third party to
store backups.
Ultimate Media does offer a critical data storage
service and more information is available on this in
the section on Ultimate Media Services and at
www.ult-media.com/services.htm.
But whether you store your data with us or not, the

fact remains that you must store it off-site - the down
side is too awful to think about (months of work
lost!).
The
Road
Ahead.
o there you have it! Thats our experience up to

this point. If you have further specific
questions, please e-mail us at ultimate@ultmedia.com and well do our best to answer your
queries ASAP.
As Shakespeare wrote, the future is the undiscovered
country and not only is that true of where technology
is taking us now but more importantly how we seize
opportunities, follow our visions for our lives and
seize the day.
We sincerely hope this book has proved useful to you
and inspired you in some way to get involved in epublishing.
If not, we still wish you every success in your
creative, life and business endeavors.
Victory To Us All
Best wishes
The Ultimate Media Team
!
Appendix A:
Must-See
Websites For
E-Book
Entrepreneurs.
ver the years at Ultimate Media, weve

tracked down the very best sites for particular
needs in different areas of the e-book
business.
Wed now like to share that list of must-have
bookmarks for you on the Web.
Though some of these have been mentioned
elsewhere in relevant sections in this book, we wanted
to feature all of them in one area.
So take your time and work through this list - it will
help your business tremendously:
www.download.com
A massive repository of free software and shareware
without peer.
www.amazon.com
The worlds biggest online retailer and an instant way
to check if your book ideas have already been well
covered.
www.xe.com/ucc/
Now that you are selling to a global audience, you
will need to access the latest currency conversions.
This is a great service for that very task.
www.firstplacesoftware.com
WebPosition Gold is a very useful utility for
improving your search engine rankings (on nonOverture.com listings).
www.thecounter.com
A fantastic free service from Sweden that tracks the
number of visitors to your site and also gives up-tothe-minute technical information on those visitors
(e.g. the search engine they used to find you, their
Operating System, monitor resolution etc) which is
extremely useful in your sites design.
www.dogpile.com
www.metacrawler.com
Weve given these two metasearch tools (multiple
search engines at the same time) a big plug
throughout this book - with good reason. Theyre
terrific!
www.webferret.com
Still a very useful utility for metasearches and much
faster than the two services mentioned above.
www.about.com
For your e-book research, this is probably the largest
information portal on the planet! You could even
build up your own profile there by becoming one of
their resident experts.
www.humanclick.com
Humanclick is an extremely clever program that
allows you to talk to your visitors while they are in
your e-book store.
www.wordspot.com
Ever wondered what the top 200 search keywords in
the world are? This free report tells you (great for
organizing your www.overture.com listings).
www.networksolutions.com
The Network Solutions site allows you to check
availability of any web address (URL) and buy
domain names online.
www.loc.gov/copyright/forms
US copyright office where you can organize
protection of your material.
www.booklocker.com
A good online retailer of e-books for your own titles
or to research possible books.
www.bowker.com
Secure your ISBN number online with the only
electronic facility for doing this in the world.
www.htmlprimer.com
Great HTML Design Tips
www.websitetips.com
More Great HTML Design Tips
www.pageresource.com/html/hclist.htm
www.web-source.net/html_tips.htm
www.echoecho.com
Even More Great HTML Design Tips
www.marketingtips.com
Hundreds of excellent articles on web marketing.
www.siteadd.com/index.cfm
Free simultaneous search engine submission to
Altavista, Excite, Hotbot, InfoSeek, Go, Lycos,
WebCrawler, Canada, whatUseek, Northern Light,
Direct Hit, Google, SearchIt and Magellan!
www.britannica.com
The entire series is now available for free access
online - a very good background research tool with
links across the Web to articles on searched terms.
www.sba.gov
Small Business Administration government service
with a lot of information for small business startups.
www.noboss.com
E-zine style bulletin that purports to Explore ECommerce for Home-Based Entrepreneurs and
Business Opportunity Seekers and does a pretty good
job of it.
www.inkspot.com
One of the very best all-genre writers sites around.
www.pw.org
Poets & Writers magazine website has tons of info
and is definitely in our Top 10 writers sites.
www.rosedog.com
An excellent service for promoting new authors.
www.audiogalaxy.com
The best MP3 site on the Net - provided here so that
you can have superb music playing on your computer
while you are spending those lonely days and nights
writing and researching your e-books (WinAmp
{free} from www.download.com is needed to play
MP3 files).
Appendix B:
Glossary Of
Terms.
ere are the most common terms associated

with running an e-book business:
Adobe Acrobat: Acrobat is an Adobe program that

allows its files to look exactly the way they were
originally created elsewhere regardless of operating
system or installed fonts.
bandwidth: transmission capacity of the lines that
carry Internet electronic traffic.
bookmark: in Web browsers, bookmarks (called
Favorites in Internet Explorer) are sites that have been
recorded for faster accessing next time without the
need for manual typing in of web addresses. In Word
documents, bookmarks are ways of creating hyperlink
references within the document e.g. from a Table of
Contents to the specific chapters/sections.
browser: the program you use to look at or browse
the Internet e.g. Netscape Navigator, Internet
Explorer.
download: receiving a file transfer to your computer
from another site somewhere else on the Internet via
your phone line (through your modem).
e-book: a book that it is not produced in a hard copy

form. Instead, readers look at the book on a computer
screen.
e-commerce: any form of commerce or business
conducted electronically (hence the e in ecommerce) i.e. online over the Internet.
electronic publishing: publishing that does not
involve any form of paper, hard copy or actual
physical media product - instead, it is based on
electronic files.
e-mail: mail i.e. messages or correspondence sent via
phone lines through modems to and from computers
rather than through normal mail.
FAQ: stands for Frequently Asked Questions. It is a
format of questions and answers that attempts to
answer all of a visitors questions about something
(the Ultimate Media sites are constructed as FAQ
pages).
flame: abusive messages usually via e-mail.
freeware: free software available for download
(www.download.com is a huge source).
FTP: stands for File Transfer Protocol and is a way of

transferring files between computers.
GIF: stands for Graphics Interchange Format and is a
graphics file format used on the Internet for small file
size images.
HTML: stands for Hypertext Markup Language and
is the main (but not only) language for most
documents and sites on the Internet.
hyperlink: a function of documents on and for the
Web that allows clicking-on with a mouse for transfer
to different sites, pages or files.
Internet: is a system of personal, government and
business computers networked across the world via
telephone lines.
ISBN: stands for International Standard Book
Number and uniquely identifies books and book-like
products published.
ISP: stands for Internet Service Provider and is the
company who gives you phone access via your
modem to the Internet e.g. AOL.
Java: a programming language used for certain

functions on Web pages across the Internet. Java
functions are usually more sophisticated than what
HTML can achieve though excessive Java code does
make pages slow to load.
JPEG: stands for Joint Photographic Experts Group
and is another compact file format for graphics.
Virtually all images on Web pages across the world
are either in GIF or JPG/JPEG format.
merchant account: facility for accepting credit card
transactions - essential for e-business.
Microsoft Word: presently the most popular word
processing program in the world and packed with
desktop publishing (DTP) and web-friendly features.
modem: an electronic device that lets computers
communicate via phone lines.
newsgroup: online forum wherein individuals chat
about issues specific to a certain area of interest e.g.
digital photography, train spotting, Britney Spears
(newsgroups are accessible through e-mail programs
like Outlook Express).
PDF: Portable Data Format - the file format that

Adobe Acrobat creates.
real-time: any function or process that occurs while
the user waits in actual time e.g. instant credit card
validation, rather than any action followed by a long
delay before eventual response.
shareware: a type of software that is available in a
trimmed-down feature version for free trial and
(hopefully) purchase by user.
spam: unsolicited messages sent via e-mail (illegal in
some US states now) and an extremely unpopular
method of attracting business.
URL: stands for Uniform Resource Locator and is the
web address of a site e.g. ours is
www.ult-media.com.
!
Appendix C:
Amazon.coms
Top 100 Sellers
For
December 2000.
hough this Top 100 bestseller list from

Amazon.com December 2000 does include
fiction titles, it is still a useful stimulus for
your thinking about possible titles:
1. The Beatles Anthology
The Beatles et al
2. The Sibley Guide to Birds
Audubon Society Staff (Editor), David Allen Sibley
(Illustrator)
3. The Worst-Case Scenario Survival Handbook
Joshua Piven, David Borgenicht
4. The O'Reilly Factor : The Good, Bad, and
Completely Ridiculous in American Life
Bill O'Reilly
5. Eye of the Storm : A Civil War Odyssey
Robert Knox Sneden (Illustrator) et al
6. Harry Potter and the Goblet of Fire
J. K. Rowling
7. The Four Agreements : A Practical Guide to

Personal Freedom - A Toltec Wisdom Book
Miguel Ruiz, Don Miguel Ruiz
8. And the Fans Roared: The Sports Broadcasts
That Kept Us on the Edge of Our Seats
Joe Garner et al
9. Flags of Our Fathers
James Bradley, Ron Powers (Contributor)
10. Founding Brothers: The Revolutionary
Generation
Joseph J. Ellis
11. Maestro: Greenspan's Fed and the American
Boom
Bob Woodward
12. Tuesdays with Morrie: An Old Man, a Young
Man and Life's Greatest Lesson
Mitch Albom
13. Who Moved My Cheese?: An Amazing Way to
Deal With Change in Your Work and in Your Life
Spencer Johnson
14. Harry Potter and the Prisoner of Azkaban

J. K. Rowling
15. LIFE: Our Century in Pictures
Richard B. Stolley (Editor), Tony Chiu (Editor)
16. Vanity Fair's Hollywood
Christopher Hitchens et al
17. The Constant Gardener
John Le Carre
18. House of Sand and Fog
Andre Dubus
19. Harry Potter and the Sorcerer's Stone
J. K. Rowling
20. Prodigal Summer
Barbara Kingsolver
21. Nothing Like It in the World: The Men Who
Built the Transcontinental Railroad 1863-1869
Stephen E. Ambrose
22. The Darwin Awards: Evolution in Action
Wendy Northcutt
23. Harry Potter and the Chamber of Secrets

J. K. Rowling
24. LIFE: Century of Change: America in Pictures
1900-2000
Richard B. Stolley (Editor), Tony Chiu (Editor)
25. From the Corner of His Eye
Dean R. Koontz
26. Body for Life: 12 Weeks to Mental and
Physical Strength
Bill Phillips, Michael D'Orso (Contributor)
27. Shackleton's Way: Leadership Lessons from
the Great Antarctic Explorer
Margot Morrell, Stephanie Capparell
28. Talking Dirty With the Queen of Clean
Linda C. Cobb et al
29. The Tipping Point: How Little Things Can
Make a Big Difference
Malcolm Gladwell
30. Rich Dad, Poor Dad: What the Rich Teach

Their Kids About Money That the Poor & Middle
Class Do Not!
Robert T. Kiyosaki, Sharon L. Lechter (Contributor)
31. The Poisonwood Bible
Barbara Kingsolver
32. Julia's Kitchen Wisdom: Essential Techniques
and Recipes from a Lifetime of Cooking
Julia Child
33. The Blind Assassin
Margaret Atwood
34. The Bear and the Dragon
Tom Clancy
35. A Short Guide to a Happy Life
Anna Quindlen
36. In the Heart of the Sea: The Tragedy of the
Whaleship Essex
Nathaniel Philbrick
37. And the Crowd Goes Wild/And the Fans

Roared
Joe Garner, Bob Costas (Contributor)
38. Life of Reilly
Rick Reilly
39. The First American: The Life and Times of
Benjamin Franklin
H. W. Brands
40. Code to Zero
Ken Follett
41. Drowning Ruth
Christina Schwarz
42. Roses Are Red
James Patterson
43. On Writing : A Memoir of the Craft
Stephen King
44. From Dawn to Decadence: 500 Years of
Western Cultural Life, 1500 to the Present
Jacques Barzun
45. No Safe Place

Richard North Patterson
46. Olivia
Ian Falconer (Illustrator)
47. An Invitation To the White House
Hillary Rodham-Clinton
48. It's Not About the Bike: My Journey Back to
Life
Lance Armstrong, Sally Jenkins (Contributor)
49. The Greatest Generation
Tom Brokaw
50. Heart of the Sea
Nora Roberts
51. The Strategy-Focused Organization: How
Balanced Scorecard Companies Thrive in the New
Business Environment
Robert S. Kaplan, David P. Norton
52. The Red Tent
Anita Diamant
53. Make the Connection: Ten Steps to a Better

Body - And a Better Life
Bob Greene, Oprah Winfrey (Contributor)
54. The Last Precinct
Patricia Cornwell
55. Scientific American How Things Work Today
Michael Wright (Editor), Mukul Patel (Editor)
56. The Prometheus Deception
Robert Ludlum
57. In the Land of White Death: An Epic Story of
Survival in the Siberian Arctic
Alison Anderson (Translator) et al
58. Paris to the Moon
Adam Gopnik
59. Me Talk Pretty One Day
David Sedaris
60. Left Behind
Tim F. LaHaye, Jerry B. Jenkins
61. Protect and Defend

Richard North Patterson
62. Harry Potter and the Sorcerer's Stone
J. K. Rowling
63. The Lexus and the Olive Tree: Understanding
Globalization
Thomas L. Friedman
64. Shopgirl: A Novella
Steve Martin
65. Joe DiMaggio: The Hero's Life
Richard Ben Cramer
66. Life Strategies: Doing What Works, Doing
What Matters
Phillip C. McGraw
67. Live Right 4 Your Type: The Individualized
Prescription for Maximizing Health, Well-Being,
and Vitality in Every Stage of Your Life
Peter J., Dr. D'Adamo, Catherine Whitney
68. Life Makeovers
Cheryl Richardson
69. How the Grinch Stole Christmas

Dr. Seuss
70. Guns, Germs, and Steel: The Fates of Human
Societies
Jared Diamond
71. Ghost Light: A Memoir
Frank Rich
72. The Seat of the Soul
Gary Zukav
73. If You Take a Mouse to the Movies
Felicia Bond (Illustrator), Laura Joffe Numeroff
74. The Chronicles of Narnia Boxed Set
C. S. Lewis, Pauline Baynes (Illustrator)
75. And the Crowd Goes Wild: Relive the Most
Celebrated Sporting Events Ever Broadcast (Book
With 2 Audio CDs)
Joe Garner et al
76. The Mark : The Beast Rules the World
Jerry B. Jenkins, Tim F. LaHaye
77. Dr. Death

Jonathan Kellerman
78. The Pilates Body: The Ultimate At-Home
Guide to Strengthening, Lengthening, and Toning
Your Body - Without Machines
Brooke Siler
79. Guinness World Records 2001
Tim Footman (Editor)
80. The Ten Things You Can't Say in America
Larry Elder
81. The Informant: A True Story
Kurt Eichenwald
82. Then and Now: As They Are Today - As They
Were in Their Days of Glory
Stefania Perring, Dominic Perring
83. Galileo's Daughter: A Historical Memoir of
Science, Faith, and Love
Dava Sobel
84. The Far Side Gallery 2001 Off-The-Wall

Calendar
Gary Larson
85. The Practical Gardener's Encyclopedia
Helen Bateman
86. Merrick (Vampire Chronicles)
Anne Rice
87. The Brand New Kid
Katie Couric, Marjorie Priceman
88. The Sugar Addict's Total Recovery Program
Kathleen DesMaisons
89. Lincoln
David Herbert Donald
90. Lying Awake
Mark Salzman, Stephanie Shieldhouse (Illustrator)
91. Our Dumb Century: The Onion Presents 100
Years of Headlines from America's Finest News
Source
The Onion et al
92. Kitchen Confidential: Adventures in the

Culinary Underbelly
Anthony Bourdain
93. My War
Andy Rooney
94. The Amber Spyglass
Philip Pullman
95. Endurance: Shackleton's Incredible Voyage
Alfred Lansing
96. The World Almanac and Book of Facts 2001
97. Wake Up Calls: Making the Most Out of Every
Day (Regardless of What Life Throws You)
Joan Lunden
98. The Naked Chef
Jamie Oliver
99. Offerings at the Wall: Artifacts from the
Vietnam Veterans Memorial Collection
Thomas B. Allen
100. Crowns: Portraits of Black Women in Church

Hats
Michael Cunningham, Craig Marberry
Sample E-Book:
The Worlds
Biggest Book of
FREE STUFF
The Worlds
BIGGEST
Bo o k o f
FREE STUFF
~ 2002 International Edition ~
Edited by Terry Kyle

The worlds largest source of information on where and how to
access free houses, land, cars, books, CDs, movie tickets, money,
services and other stuff. All legal. All ethical. All FREE.
ISBN 0-9577854-5-3
2001 Ultimate Media
Ultimate Media Pty Ltd

ACN 076 127 921
Is located at:
Suite 17
140-142 North Steyne
Pacific Cove Complex
Manly, Sydney
NSW 2095
Australia
Please direct all trade and reader inquiries to:
www.ult-media.com
ultimate@ult-media.com
2001 Ultimate Media
No part of this publication may be reproduced in whole or
part without the express written permission of the
publisher. Breach of copyright will be prosecuted to the full
extent of the law in whichever territory that breach takes
place.
Dedicated to Wayne Hudson, for

showing me that the ultimate thing
worth having is knowledge.
Please Read This Important Message

To pass on this file to others without the consent of
Ultimate Media is an act of piracy and theft from those
writers and FREEBIE enthusiasts who labored for more
than a year on this book.
If you would not appreciate your own professional work to
have its copyright violated in such a way, then please do
not pass on this file to others. Similarly, the Ultimate Media
network is relatively large internationally. Should anyone
in our network discover a buyers involvement in piracy,
prosecution to the FULL extent of the law in that country
WILL follow.
In certain territories, fines for such an act can exceed
$500,000. This book has been supplied to you in Adobe
PDF or text format for your convenience. We trust that you
will not abuse that convenience.
The Editor
About
The
Editor.
The Worlds Biggest Book of FREE STUFF 2002 International Edition
erry Kyles professional background includes

screenwriting, playwriting, PR, broadcast journalism
and copywriting for some of the worlds largest
blue-chip companies including Coca-Cola, Pepsi, IBM,
Kelloggs, Thorn-EMI, Goodman Fielder, Matsushita
(Panasonic) and Fox.
While completing a university-medal winning BA in 1994,
Terry was the first Australian student ever to write, coproduce and direct a feature-length telemovie, Terrain, a
science-fiction thriller, which was subsequently purchased
and screened by the Nine Network (Australias #1
broadcaster).
Terry is founding editor of Ultimate Media and can be
contacted at: editor@ult-media.com

www.ult-media.com
Introduction.
ou know the old saying: The Best Things In Life

Are Free. Doesnt it drive you crazy when its
people with plenty of money that are saying it?
Well, heres your chance to get even.

All of us like to get things for free. Whether its a small gift
from a loved one on our birthday or a major windfall in a
lottery. Its human nature. Most of us, however, think that
you have to be lucky or have generous friends to get much
for free.
Nothing could be further from the truth. Because another
old saying is absolutely on the money here:
Dont work harder, work SMARTER - that is the
philosophy governing this book.
By being smarter in your material acquisitions, you can
access a universe of FREEBIES that most people only ever
dream of.
In fact, there are tons of material things and money
available for FREE right now that most people dont know
about. Free houses. Free land. Free access to cars. Free
money. Free services. And lots of other free stuff. Millions
and millions of dollars in free stuff is available all the time!
www.ult-media.com
And these are ALL legal!

But you have to know WHERE to look and HOW to go
about finding these free offers.
Plus, you need to know what information to find out that
can give you additional leverage in your acquisitions information that is included below in this book.
Please note that for the purposes of this book, the word
free is defined as something not involving a monetary
payment in return for ownership or access.
Generally speaking, the information in the book is
applicable for the USA, Canada, Australia, UK, New
Zealand and most other Western countries. Please note,
however, that individual laws and idiosyncrasies may
require slight adjustment of the strategies in certain areas changes that were physically impossible to list in this book.
**This reference work is intended as a GUIDE for you to
demonstrate the opportunities that lay around you. It is up
to you to pursue those organizations, departments and
individuals listed in the book to acquire your FREEBIES.

www.ult-media.com
As an additional bonus, moreover, we have included a

bonus correspondence section that includes sample letters
for you to use in acquiring many of your FREEBIES. All
you need to do is add your own name and address to the
letters, fill in the addressee and send them. We have also
offered advice and recommended reading so that your
access to FREEBIES can form an integral part of a total
financial plan of wealth creation for your life. Its one thing
to have free access to a new car (which is certainly
pleasant!) but its another to invest all or most of that
money saved into something that can provide you with
another source of income and long-term financial security.
That is a secondary goal of this book - to help equip you
not just for a life of access to FREEBIES but also to
assisting your progress to financial freedom and wealth
creation. Never forget that knowledge is power, and with
the knowledge contained in this book and in the
Recommended Reading List, all of the keys to a life of
financial freedom are available to you.
Happy hunting!
Warmest regards
Terry Kyle
Managing Editor, Ultimate Media
www.ult-media.com
Table
of
Contents.
HYPERLINKED CONTENTS
Section 1.
The 7 Golden Rules of Acquisition
Section 2.
The #1 Thing You Can Do To Get Free Stuff
Section 3.
The Top 10 Reasons You Can Legally Get Things For Free
Section 4.
How to Use This Sourcebook
Section 5.
FREE STUFF Sources Directory
Section 6.
Sample Correspondence
Section 7.
Recommended Reading List
Section 8.
Great FREEBIE Websites
Section 9.
Arts Grants & Fellowship Funding Bodies.
I
The 7
Golden Rules
of
FREE
Acquisition.
here are more than 7 rules of efficient and powerful

negotiation and acquisition but these are the biggies
and adherence them to will get you the winning deal
on most occasions including access to a neverending stream
of FREEBIES.
1. The value of something is never real - only perceived.
The stock market is a perfect example of this principle.
Look at the way a companys share price alters when some
factor that is perceived to affect the company in the longer
term forces the price to jump or plummet. Or the fall in the
stock market of another country forces the prices of
domestic companies (with no international business!) to
sink. Who can make sense of that?
This dynamic thus usually ignores the economic
fundamentals of the company in question but is actually
driven by emotion and perception.
In purely logical commercial terms, businesses are very

rarely priced at their real value on the stock market but
rather at their perceived value. Another powerful example
of this dynamic is the spectacular rise of internet company
stocks - most of which never have and probably never will
turn a profit.
www.ult-media.com
Why, furthermore, is a tiny, shabby New York apartment

worth millions whereas a giant house in a country town
worth only a fraction of that? Because each is perceived
by the market to be worth that amount.
And yet those perceptions are in a constant state of flux something that mastermind investor Warren Buffett (See
Buffettology in the Recommended Reading List at the
back of this book) constantly takes spectacular advantage
of.
However, the fact that this dynamic rules the capitalist
world is not in itself of interest unless it can be harnessed
and utilized for your gain.
Look at the way that the prices of cars, homes, clothes, CDs
and any material object (and services for that matter)
constantly fluctuate.
That is because the market will only accept a certain price
for that product regardless of its actual cost to make. If a
unique item is on offer then its production cost will
similarly bear no relationship to the asking price.
The same applies during inevitable downturns in the
property and stock markets or when a vendor is in a state of
financial crisis - the purchase price will not directly relate
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to the production cost of the item or service but will instead

reflect the vendors desire to sell or get out of their
situation.
But how does this relate to the acquisition of FREEBIES?
Take this listing from the book for example:
ON OFFER: Free Land
DEADLINES: Yes-each offer is usually only open for a
certain window of opportunity. Check ads and with
individual authorities for exact dates.
WHY IS IT FREE?: Rural towns with reducing
populations (people going to cities) want to attract people
to their town and are willing to give away free land as an
incentive.
WHERE ADVERTISED: Newspapers, official gazettes
but if you bring a business - even a small business which
employs people - approach town administrations and find
out what theyre willing to offer (big companies are
constantly offered sweetheart deals to locate in a certain
area - the principle still applies on a smaller scale).
Professionals such as doctors, vets, dentists etc are
particularly sought after in an era of declining services in
the country.
CAVEATS: In order to have clear title to the land,
residency for a specified period is required. Resale value
will probably not be very high depending on the quality of
www.ult-media.com
the home on the land and the economic fundamentals of the

region.
NEGOTIABILITY: Varies - if you are offering to bring a
business or profession that could create jobs to a town, you
can probably negotiate for a larger parcel of land and other
inducements than someone who is not.
EXTRA: Be prepared to make a lifestyle adjustment for
your free land - there will be compromises but a change of
pace to a more rural way of life may well suit you.
This type of FREEBIE perfectly demonstrates how value is
only perceived.
Town authorities govern a small country town and place a
much higher perceived value on attracting people to their
area than they do on the land that they own. As a result,
they are willing to offer the land for free (which could be
worth tens of thousands of dollars or more) in return for an
agreed period of residency on that land. For those with
portable skills or seeking a first home opportunity that they
would otherwise not have, it is a terrific opportunity to
become a property owner and start an asset portfolio.
The principle of perceived value also relates to getting stuff
for free because identifying, locating, negotiating and
acquiring FREEBIES is very much about attitude.
www.ult-media.com
Its how you look at the world.

Its looking at the world as a giant smorgasbord of
opportunity rather than as a closed, fixed shop.
Its about opening your mind to what potential
opportunities there are around you all the time rather than
letting lifes difficulties close your thinking.
Its also very much about taking charge of your financial
life and best of all, having a lot of fun acquiring hundreds
of thousands of dollars worth of FREE STUFF!
The FREEBIE master is thus one who has developed the
ability to continually spot FREEBIE or very low cost
opportunities in their everyday world across all products
and services.
Over a lifetime, a skilled FREEBIE hunter will have saved
hundreds of thousands of dollars.
Thats worth repeating: over a lifetime, a skilled FREEBIE
hunter will have saved hundreds of thousands of dollars!
When it comes time to retire, ask yourself if you would like
to have those hundreds of thousands of dollars in your
pocket (hopefully having been invested) or in the pockets
www.ult-media.com
of governments, retailers, vendors and any other type of

merchant you can think of.
The simple fact is that ultimately nobody will look after
your financial wellbeing - that responsibility rests totally
with you.
By following the principles laid down in this section of the
book, reading and absorbing the titles on the
Recommended Reading List at the back and energetically
pursuing the FREEBIE listings in this reference work, a
giant world of FREE and extremely low-cost opportunities
will be opened to you.

www.ult-media.com
2. Never let emotion dictate your acquisitions.

Anyone who has ever taken the trouble to educate
themselves about financial matters (it is the most valuable
education any individual can ever undertake in their life)
quickly learns that there are just a few fundamental
differences between the attitudes of the rich and the
attitudes of everyone else.
And, more importantly, its these differences in attitude that
make them either rich or poor and KEEP them that way. It
is one of the principal reasons that the rich are getting
richer and the poor are getting poorer.
These factors are explored in considerable detail in the
titles listed in the Recommended Reading List in this book
but it is worth noting one in particular that FREEBIE
hunters should be aware of:
Most peoples purchasing decisions are based almost
entirely on emotion (something that advertising always
appeals to) and that is why most peoples financial health
deteriorates over the course of their working life especially in relation to debt. Debt - or more accurately,
bad debt, is what keeps most people poor all their lives.

www.ult-media.com
One vital difference between the rich and the rest is that the
rich only go into debt to buy possessions that go UP in
value (they appreciate) e.g. property, shares - whereas most
other people acquire debt for possessions that go DOWN in
value (they depreciate) e.g. cars, furniture, clothes,
electrical and electronic appliances, CDs, computers etc.
A $20,000 new car bought on hire purchase will see the
buyer pay back $30,000+ for something that will be worth
less than $10,000 by the time the loan is repaid. However,
$20,000 put into blue-chip shares have probably increased
in value to $30,000+ during the same time and are paying
dividends all the while.
This simple example explains why most workers in the
world are getting poorer and poorer every year.
The key to using this book to maximum advantage in your
own life is to realize that the desire for instant gratification
- to get what you want right now - can be a path to financial
ruin.
Sadly, it is for most people.
And in using this book, not only can you delay that desire
to get what you want now, but you can actually access what
www.ult-media.com
you want for FREE by using the strategies outlined further

on.
In short, one of the vital techniques to creating wealth is
thus to think rather than feel, think smarter and work
towards getting those life essentials for free.
Like in the popular board game, Monopoly, building up
your assets - especially free assets by controlling your
emotional desire for instant gratification (we are the fast
food generation, after all) - by working smarter rather than
harder and learning as you go, will see you comfortably
win the game.

www.ult-media.com
3. Everything is negotiable.
This principle is also worth repeating:
EVERYTHING IS NEGOTIABLE.
Take the above FREEBIE listing for free land in country
areas. As indicated in the entry, the more perceived value
that you can bring to an area, then the greater your
negotiating power.
Say you are bringing a small business to the area that will
employ as many as ten locals.
Now you have some real negotiating power because not
only are you adding the number of people coming to that
area, but you are also helping with a lack of industry there
(rural unemployment is usually much higher than that in
the city).
But what if you are simultaneously negotiating with three
different local authorities across the country. Now you can
start playing one off against the others and the one who
sweetens the pot the most will be the winner.
Big industry plays this game all the time - in fact it is
considered poor practice not to! But the principle applies to
www.ult-media.com
the smaller player as well. Even if you dont have a

business, you may have a skill that the town wants e.g.
teacher, doctor, vet, dentist etc.
Through this type of negotiation, the parcel of land
acquired for free can be greatly increased and the other
inducements will also rise. One simple rule applies here as
it does in life:
IF YOU DONT ASK, YOU DONT GET!
Here are some other ways that negotiability can put extra
FREEBIES in your pocket:
- When looking around for a job or discussing a promotion
with an employer, try to negotiate a car as a part of the
salary package. Free use of a car will save you literally
hundreds of thousands of dollars over a lifetime.
- If you work in the media and are getting FREEBIES as a
result, talk to your FREEBIE supplier about special
advertising packages that they can access in your
organization - you could pick up free cash as a finders fee
for making a couple of phone calls.
- Never appear too eager. Be calm and measured in your
negotiations. Over-eagerness can be interpreted as
www.ult-media.com
weakness or even desperation. Think of negotiation as like

a game of poker. Poker can be one with a pair of 2s but
only in the hands of a smart operator. When negotiating,
calmly consider the offer/s on the table and take a little
time to think about it.
- Offer added value. A potential employee who can type is
one thing. A candidate who can use all of Microsoft Office
2000 including Access and Excel is obviously better value
to a business. Put yourself in the other persons shoes and
think about what value you can add to the deal and thus use
a bargaining lever for more (money, perks, FREEBIES
etc). What you have that adds value may not mean much to
you but could be worth a lot to the other negotiating party.
If your negotiating skills arent that hot, check out some
books in your local library (its free that way!) and brush
up.

www.ult-media.com
4. Persevere and keep learning.

The #1 hallmark of a great FREEBIE hunter is that they
keep looking and learning how to acquire more and more
things for free. They dont accept the status quo when one
merchant, bank or other party says you cant do that.
As the listings below ably prove, FREEBIES are available
in almost every field of commerce on the planet. The word
CANT, therefore, should not be one in the FREEBIE
hunters vocabulary.
In fact, this entire book is built on the belief that knowledge
is power.
The key, however, is maintaining the drive and
commitment to keep acquiring knowledge right throughout
ones life.
Unfortunately, most people feel that their education (a sad
misnomer in many cases) ends with high school or college.
For the worlds winners though, self-education is a lifelong
process that literally never ends. Besides, learning is
stimulating and keeps our minds alive.
Plus, one of the fantastic things about the age we live in is
the historically unparalleled access to information now
www.ult-media.com
available. Never before in the history of this planet has so

much information - knowledge - been freely available to so
many people.
So when it comes to building a wealth creation program for
your life or investing in property or designing a Website or
learning pottery or getting things for free or any other
hitherto mysterious process, you dont have to invent the
wheel for the first time! Thousands, possibly millions, of
other people have gone before you and done it.
If they could do it, so could you.
The only barrier is in your mind.
Intelligence is not a barrier. Neither is good looks, charisma
or a wealthy background.
Is, for example, Bill Gates the smartest man in the world?
Hardly, but hes the richest.
Is Bill Clinton the most charismatic, talented statesman in
the world?
Probably not.
www.ult-media.com
Does Fox owner, Rupert Murdoch, know anything about

the creative process of film-making?
Doubtful.
But what these individuals share is a passionate
commitment, a drive, a focus to achieve their desired goals.
On the foundation of desire and focus, individuals possess
tremendous power.
Forget the old twentieth century myth that the individual is
powerless, that they cant change anything.
History is jam-packed, wall-to-wall with single individuals
with a clear committed vision for their lives who proved
just how much power a single, focused human being has.
And one of the things that all of these great historical
figures shared was a commitment to learning.
Remember the old axiom: those that do not learn from
history are destined to repeat its mistakes.
Sadly, most people choose not to learn and suffer for it.

www.ult-media.com
They never take the time to learn how to gain financial

independence, for example, and live their whole lives
utterly dependent on the benevolence of their employers or
the government.
It is thus one of our sincere hopes that this book
demonstrates a different way of looking at things that will,
economically and in every other sense, empower your life.
The gaining of knowledge or more importantly, making the
committment to do so is the essential first step.
Never forget that the tortoise always wins the race - a
steady methodical approach always outstays the flashy,
transient all-or-nothing, get-rich-today attitude.

www.ult-media.com
5. You have more to offer than you think - understand the

WIIFM principle.
By now, if you have read the previous sections, hopefully
you will have realized that you dont need wealth, high
intelligence, charisma, good looks or any other particular
blessing to get ahead.
But what you do need is an open, learning attitude and the
desire to achieve your material goals.
When it comes to acquiring FREEBIES, it really isnt
dependent on what you already have that wins the day but
rather WHAT YOU CAN OFFER THE OTHER PARTY
in return for the freebie.
This is a fundamental law of FREEBIE hunting!
Everything depends on what you are giving to the other
person in return for the FREEBIE.
In the advertising industry, this is called the WIIFM
principle. WIIFM stands for Whats In It For Me?.
Whenever (good) advertisers think about marketing or
promoting their product, they focus only on the consumers
underlying problem. Thats really all the consumer
www.ult-media.com
ultimately cares about - what problem the product can solve

for them.
FREEBIES are exactly the same.
Lets pick a few products to illustrate this principle in
action:
Product: Billy Blanks Tae Bo Workout Video
Apparent Benefit to Consumers: Their physical appearance
will improve.
Real Problem Solved: Consumers poor self-image will be
transformed, appeals to vanity and by being more beautiful,
consumers will be worthy of (more) love or attention i.e.
they will become a more desirable human being.
The real WIIFM benefit here is physical beauty, self-esteem
and social acceptance not fitness.
Product: Pepsi Max
Apparent Benefit to Consumers: Thirst quenched.
Real Problem Solved: The drink is supposedly edgy and
cool and therefore anyone who drinks it is cool. The cola is
www.ult-media.com
thus a fashion product and not really just a beverage. This

also appeals to vanity, the desire to be cooler and thus the
wish to be more accepted and desirable.
The real WIIFM benefit here is peer recognition not thirst
quenching.
But how does this apply to FREEBIES you ask?
Easy. Lets take a look at a part of one of the listings from
below:
ON OFFER: Free Rent
WHY IS IT FREE?: The owner wants a responsible
person to mind their house while they are away on business
or holidays. To achieve this, they sacrifice rent in return for
good stewardship of their home.
CAVEATS: On paper and in person you must impress
with your stability, maturity, responsibility and history.
One bad testimony from an owner could sink your free rent
deal. Make sure fully understood agreements are reached
on utilities and ancillary expenses before moving in.
EXTRA: While constantly moving from house to house
can be unsettling, taking steps such as opening a PO box as
a central point for your mail and a mobile phone can
minimise disruption. It is a fantastic way to save dead rent
money for a house deposit or investment property.
www.ult-media.com
This is a classic FREEBIE to demonstrate the power of the

WIIFM principle.
Here you have a situation where homeowners are willing
and very eager to sacrifice thousands of dollars - possibly
tens of thousands of dollars - in rent in return for someone
responsible minding their home and keeping it in good
order.
They dont specify that the housesitters be wealthy, highly
intelligent, charismatic or cool.
All they are asking for is someone mature and responsible
to look after their home while they are away (sometimes for
up to six months!).
In return, you can save all of that money that would have
been spent on rent and invest it elsewhere (or use it for a
deposit on your own house).
This type of FREEBIE proves how you have much more to
offer than you think - as all of the listings below further
illustrate.
Never talk yourself out of a deal before even exploring it.
As discussed earlier, the price of something almost never
reflects its production cost. What the price will represent
www.ult-media.com
though is what the market is willing to pay and/or the

vendors level of desire to get rid of something. Even for
free!
In the case of free rent above, the vendor has a greater
desire for the upkeep of their home than the thousands of
dollars they would have otherwise made on rent.
Neat, huh?

www.ult-media.com
6. Target your area/s of FREEBIES.

By now you are hopefully charged up with enthusiasm
about all of the FREEBIES and great deals you can pursue.
At least, we hope so.
Here is a piece of advice to temper rather than inhibit your
enthusiasm:
Try to target one or a few particular types of FREEBIES
and get those working smoothly before leaping into others.
Acquiring FREEBIES is as much about gaining knowledge
- practical experience - with the processes involved as
much as anything else. If you try to do too much too soon,
you may lose heart when it all seems too slow.
Acquiring some or many of the FREEBIES listed in this
book takes a little time to get moving so please be patient.
The rewards are spectacularly worthwhile.
Never forget that in todays busy world, there are always
going to be opportunities - theres no need to rush at all of
the opportunities you might suddenly see around you after
reading this book. Instead build up a sound and growing
www.ult-media.com
base of assets and FREEBIES that is methodical and

professional.

www.ult-media.com
7. Any offer is better than no offer.

As the previous principles have hopefully shown, your
entire future of accessing FREEBIES is built upon one
particular foundation:
What the vendor or FREEBIE supplier WANTS.
And often what they want is of little value to you but of
major importance to them. Thats why they are willing to
offer their products or possessions for free.
Whether its publicity, something removed, a guinea pig
(surveys etc.), the business you can bring to an area,
minding something or any other reason, people are willing
to offer an endless stream of FREEBIES in return for that
thing that they want or need.
They always have and they always will.
To this end, when you think you have nothing to offer,
think again.
Never ever forget that what they want is probably of little
value to you but of major importance to them.
Lets take this a step further.
www.ult-media.com
If what you have is of interest to them, then any offer to

them is better than no offer.
Over the years, many buyers or FREEBIE-hunters have
picked up extraordinary acquisitions simply because of the
desire (desperation in some cases) of the vendor to get out.
Theyll do almost anything to get out of their current
situation and the savvy FREEBIE-hunter will be able to
recognize what it is that the vendor most wants and make
their pitch accordingly.
When someone is desperate, theyll offload their
possessions or products for nothing or very little.
Thats why each of the listings below features a
NEGOTIABILITY: entry to give you a head start on
clinching that winning deal.
So never forget that any offer (yours may be the only one
on the table despite what they may say) is better than no
offer!

www.ult-media.com
II
The #1 Thing You
Can Do To Get
FREE Stuff.
here is one service that every commercial venture on

the planet energetically pursues every year and
spends literally billions of dollars on:
PUBLICITY.
Whether it is a car dealer, a bank, a property developer, a
florist, an accountant or a computer company, they all seek
publicity for their products and services. One of the key
ways that they get publicity is by showering FREEBIES
endlessly upon those in key roles within the media who can
help promote their products.
The #1 thing you can do to get free stuff, therefore, is to
gain a position in the media.
Now before you reject this idea on the grounds that it is
impossible to get a position in the media, consider this:
- yes, getting a role as NBCs movie reviewer or the
Computer Columnist for The Washington Post is extremely
competitive and there are thousands of candidates queuing
up for those roles BUT
- think in terms of local media (which companies still
recognise as extremely valuable in gaining publicity) such
as local newspapers, community radio stations, public
www.ult-media.com
access TV and even newsletters within large community

organizations such as Lions or church groups.
These types of organizations are always looking for
volunteers (they tend to have a high turnover of staff
because it is non-paying work) and once you gain a slot in
one area e.g. the arts (which should give you access to free
movies, free shows, free plays, free concerts and free
exhibitions), you can then fill in on other areas.
Try, however, to pursue those areas you have some natural
interest in - it will show in the quality of your media work.
Really all that is needed is a basic level of writing or
speaking, common sense and perseverance. The
commercial suppliers of FREEBIES are really only
interested in reaching your audience with publicity about
their products or services.
In fact, if no local media outlet exists in a certain form e.g.
paper or community newsletter, you may wish to consider
starting one up - media proprietors all know how much they
can get from companies seeking to advertise their products.
Thats why people like Rupert Murdoch and Ted Turner
adore their media businesses - they are cash cows that will
hugely profit them until the day they die.
www.ult-media.com
Once you have your voluntary position within the local

media organization, you can then approach prospective
FREEBIE suppliers using the sample correspondence
supplied in this book.
What these suppliers are looking for is a reliable person
who they believe fairly and constructively reviews products
and services (a movie reviewer who doesnt like Bruce
Willis action movies, for example, should recognize that
there are many who do and comment accordingly).
The real byword here is professionalism.
The business world is built on relationships and what any
media person needs to do is build relationships
(professionally) with their FREEBIE suppliers.
Once a media writer/columnist establishes good
commercial relationships, the FREEBIES they will receive
are quite astonishing and can last a lifetime. Furthermore,
once a person becomes very well known and respected in
their media niche e.g. fishing, motoring, finance etc, the
level of FREEBIES offered them will dramatically increase
even further (international trips et al are quite common).

www.ult-media.com
III
The Top 10
Reasons You Can
Legally Get Things
For Free.
s the numerous extensive listings demonstrate in

detail, the 10 main reasons that companies and
individuals will happily shower FREEBIES upon
you for most of your life are:
1. Publicity - you have a role in the local community
media, probably a voluntary one, and they want you to give
media coverage of their products and services to raise local
awareness of them.
2. Quid pro quo - you are performing a particular service
for them that they value (not work) such as housesitting
their valuable home and in return for good stewardship of
their most prized asset, they waive all rent.
3. Trial - companies want you to trial their products with
the hope that you will like them and then buy them.
4. Guinea pig - in return for allowing yourself to be used in
some form of either market research, social survey or
medical experiment, companies are willing to offer
FREEBIES as a compensation (cash usually).
5. Government Programs - for a perceived greater social
benefit, governments provide a huge range of free services
and items. Many of these are not widely known about.
www.ult-media.com
6. Charity - if you are a voluntary contributor and

representative of a worthy local charity, organizations and
companies like to feel that they are assisting their area by
providing FREEBIES not normally available to the general
public.
7. Employment Incentives - in a booming economy, quality
workers in most fields (especially white collar) are hard to
attract and keep. As a result, numerous FREEBIE
incentives can be negotiated to sweeten your employment
conditions - many of which can potentially save you an
absolute fortune.
8. Deal Structure - the way that particular deals or ones
business and legal affairs are structured can have gigantic
consequences on what is acquired for free or next to
nothing. Consultation with a good accountant and lawyer
will illustrate this fact.
9. Vendor Desperation - in the lifecycle of certain products,
the point of profitability is passed and their negotiating
flexibility (total surrender in a lot of cases) thus
dramatically increases.
10. Public Service - many individuals and organizations
perform tasks purely for the love of their area of interest
rather than financial gain. As such, a huge amount of free
www.ult-media.com
services are provided for the good of the thing (whatever

it might be). The Internet is one such accessible repository
for these admirable amateur services.

www.ult-media.com
IV
How To Use This
Sourcebook.
lease take a minute to read the legend below which

explains how information is presented in the
following FREEBIE source entries.
ENTRY LEGEND
ON OFFER: Describes exactly what is being offered e.g.
Free Rent, Free Software, Free Cars etc.
DEADLINES: Whether there are any time restrictions on
the offered FREEBIE in question.
WHY IS IT FREE?: Explains why the owners are
offering their money or property for free (this information
can be quite useful in negotiating extra benefits in the deal).
WHERE ADVERTISED: Lets you know where to find
information about this particular free offer.
CAVEATS: Any warnings or traps to be wary of in
accepting the free offer.
NEGOTIABILITY: Whether or not you can sweeten the
deal with additional benefits.
EXTRA: Any additional information that may guide you in
relation to the listed FREEBIE.
ORG/S: Any organizations that it is worth belonging to
acquire more information about this FREEBIE.
BEST WEBSITES: If relevant, this listing gives the best
Website addresses for this particular type of FREEBIE
offer.
www.ult-media.com
**NOTE: Generally speaking, the information in this book

is applicable for the USA, Canada, Australia, UK, New
Zealand and most other Western countries. Please note,
however, that individual laws and idiosyncrasies may
require slight adjustment of the strategies in certain areas changes that were physically impossible to list in this book.
This reference work is only intended as a GUIDE for you
to demonstrate the opportunities that lay around you - we
accept no responsibility for the consequences of such
acquisitions.
Good luck in your quest for FREE STUFF!

www.ult-media.com
V
FREE STUFF
Sources Directory.
ON OFFER: Free Rent (1 of 2)

WHY IS IT FREE?: The owner wants a responsible
person to mind their house while they are away on business
or holidays. To achieve this, they sacrifice rent in return for
good stewardship of their home.
DEADLINES: This Freebie is governed by certain
windows of availability - owners are usually
interstate/overseas for specified periods and that is why
their properties are advertised rent-free. Check their
ads/agents for details. With a good reputation established
though, you will simply be moving to the next free
housesitting deal.
WHERE ADVERTISED: Housesitting services looking
for suitably mature individuals usually advertise in the To
Let/Houses/Units/Apartments to Rent section of the
newspaper and in the Yellow Pages. You can also take out
your own ad (try your local paper or shopping center
bulletin board) making sure to highlight your suitability for
minding someones biggest investment - their house.
Having a folder of excellent past house-sitting references is
highly recommended.
CAVEATS: On paper and in person you must impress
with your stability, maturity, responsibility and history.
One bad testimony from an owner could sink your free rent
deal. Make sure fully understood agreements are reached
on utilities and ancillary expenses before moving in.
Looking after pets is also often required.
www.ult-media.com
NEGOTIABILITY: Not much - its already a great deal.

EXTRA: While constantly moving from house to house
can be unsettling, taking steps such as opening a PO box as
a central point for your mail and a mobile phone can
minimise disruption. It is a fantastic way to save dead rent
money for a house deposit.
ORG/S: Local housesitting agents in your area - good
housesitters are highly valued and will never be short of
rent-free lodgings once a good name has been established.
Also try HouseMinders International, Australian House
Sitters Directory
BEST WEBSITES: Your local newspapers Website (try a
search using housesitter, housesitting, houseminding
or rent free) www.housesitters.co.uk (UK),
www.housesitters.com.au (Australia),
www.HouseCarers.com or your countrys search engines
with the above terms. Also try Yellow Pages Website in
your country (e.g. www.yellowpages.com).

www.ult-media.com
ON OFFER: Free Rent (2 of 2)

WHY IS IT FREE?: The owner/body corporate wants to
employ someone to either manage or work as a caretaker
(super) for large apartment complex/trailer park/caravan
park (especially in tourist destinations). Caretaker positions
are particularly well suited to those recently retired or semiretired with good handyman skills.
DEADLINES: Job applications will have certain
deadlines.
WHERE ADVERTISED: Normal Job Vacancy channels
CAVEATS: Make sure that accommodation is suitably
well appointed. Be clear in specifying on-call hours and
expectations about handling major problems on the site.
NEGOTIABILITY: Like all jobs - negotiability is
dependent on quality of candidate, employers need level
and the desirability of the position.
EXTRA: Managers or caretakers of properties can save a
huge amount of money on rent or mortgages and invest it
elsewhere (See Recommended Reading List)
ORG/S: Relevant employment agencies in your area OR
where you would like to go. Also try www.caretaker.org/
who have over 700 rent-free living opportunities each year
(PH: 480-488-1970)
BEST WEBSITES: Your local Job Vacancy sites (varies
from area to area). Could include:
http://careers.yahoo.com/, http://askjobs.com/,
www.ult-media.com
http://new.careerpath.com/, www.jobs-wanted.com,
www.jobsonline.com, www.caretaker.org/

www.ult-media.com
ON OFFER: Free Movie/Show/Play/Exhibition/Concert

/Recital/Event Tickets
(See The #1 Thing You Can Do To Get FREE Stuff
Section in this Book)
DEADLINES: N/A
WHY IS IT FREE?: Your review of the event in the local
community media gives the supplier publicity
WHERE ADVERTISED: It Isnt
CAVEATS: Your attendance at media screenings/shows is
important as is professionalism in all correspondence
NEGOTIABILITY: None although good media
columnists and reviewers do get more FREEBIES as they
develop a higher profile in the community (international
trips are not uncommon to those with an established
profile)
EXTRA: The establishment of a media position in one
medium (e.g. community radio) should be used to gain
positions in the same field of expertise (e.g. film reviews)
in other local media - this will greatly and quickly boost
your profile, credibility and number of FREEBIES
ORG/S: After gaining a voluntary position in local media,
affiliations with Journalists Associations or the relevant
trade media group is recommended
BEST WEBSITES: White Pages & Yellow Pages
Websites in your country (e.g. www.whitepages.com,
www.ult-media.com
www.yellowpages.com) for potential local community

media

www.ult-media.com
ON OFFER: Free CDs

DEADLINES: None
WHY IS IT FREE?: You are reviewing it for a local
media outlet e.g. community/university
newspaper/magazine /radio station. You dont need to be a
major personality at the media organ - just their music
columnist with a weekly slot. If there are no such volunteer
opportunities with these organizations, then create your
own small newspaper/local magazine/radio show (e.g. on a
University campus) - its the best way of getting free stuff
all the time.
WHERE ADVERTISED: Not advertised - you will need
to approach music companies (not music retailers) using a
letter (choose from those included in the Sample
Correspondence section at the back of this book).
CAVEATS: You will have to listen to and review music
outside your normal taste and then write/speak about it.
NEGOTIABILITY: None
EXTRA: Do the right thing by your Freebie CD suppliers
media-wise and you will be showered with a lifetime of
free music - how much money is that worth?
ORG/S: N/A
BEST WEBSITES: Not really relevant - direct
correspondence with local offices of music companies (e.g.
www.ult-media.com
Sony, BMG, EMI, Universal etc) is the fastest way to

access these Freebies.

www.ult-media.com
ON OFFER: Free Books (1 of 3)

DEADLINES: None
WHY IS IT FREE?: Book publishers believe that a good
review of their books in your media slot will encourage
people to buy the book (See above listings & The #1 Thing
You Can Do To Get FREE Stuff Section in this Book)
to approach book publishers directly (not retailers) using a
letter (choose from those included in the Sample
Correspondence section at the back of this book).
CAVEATS: You will have to read and review books
NEGOTIABILITY: None
EXTRA: Do the right thing by your Freebie book suppliers
media-wise and you will be showered with a lifetime of
free books, launches, dinners and luncheons.
ORG/S: N/A
BEST WEBSITES: Not really relevant - direct
correspondence with local offices of book companies is the
fastest way to access these Freebies. Companies (some
have joint representation) include: Allen & Unwin, Bantam
Doubleday Dell, Bertelsmann AG, Faber and Faber,
HarperCollins Publishers, Macmillan, Penguin et al. Use
White Pages & Yellow Pages Websites in your country
www.ult-media.com
(e.g. www.whitepages.com, www.yellowpages.com) to

locate their office.

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: It is a public service from your
library and people seem to have forgotten that books
(which are almost never read twice) are available for loan
from your local (suburban) library for nix.
WHERE ADVERTISED: Its not - find your local library
in the White Pages or street directory.
CAVEATS: You have to read it within a certain timeframe
and return it or else pay a fine (like videos)
NEGOTIABILITY: None but some libraries offer time
extensions if requested
EXTRA: Unless its a reference book, why would you
want to buy a book that will be read once and then clutter
up your place?
ORG/S: Your local library (ID usually required to join)
BEST WEBSITES: White Pages Website in your country
(e.g. www.whitepages.com)

www.ult-media.com

DEADLINES: Yes - varies by individual library and may
only occur on a certain date each year
WHY IS IT FREE?: Local libraries throw out their excess
unwanted stock once a year to make room for new titles
WHERE ADVERTISED: Local papers but ask the library
directly to make sure
CAVEATS: None
NEGOTIABILITY: If they intend to charge a small
nominal amount for them, offer to work their stall
voluntarily in return for first choice of the books for free
(remember EVERYTHING IS NEGOTIABLE) or use your
role as a charity representative outlined above
ORG/S: Your local library (ID usually required to join)

www.ult-media.com
ON OFFER: Free Meals

DEADLINES: None
WHY IS IT FREE?: Local restaurants think that your
media review of their establishment will be favorable and
thus drive patrons to them (See above listings & The #1
Thing You Can Do To Get FREE Stuff Section in this
Book)
to approach local restaurants directly (phone or letter is
recommended - using a letter from those included in the
Sample Correspondence Section at the back of this
book).
CAVEATS: Make sure you contact the desired restaurants
in your area before fronting up for a free meal- its pretty
arrogant to just show up expecting them to give you the
meal for nothing. Plus, you will have to sample food
NEGOTIABILITY: None
EXTRA: You should also use this media role to get invited
to graduation dinners at the local hospitality colleges where
chef graduations are normal large sumptuous affairs.
ORG/S: N/A
BEST WEBSITES: Direct contact with your local
restaurants is the fastest way to access these Freebies. Use
Yellow Pages Website in your country (e.g.
www.ult-media.com
www.yellowpages.com) to narrow down targets.

www.ult-media.com
ON OFFER: Free House

DEADLINES: Each individual home owner will have a
date they need the house removed by - check their ads.
WHY IS IT FREE?: The owner wants the land cleared to
build, sell or develop on and having someone remove their
house is cheaper for them than demolition.
WHERE ADVERTISED: Newspapers and magazines
that specialize in 2nd hand merchandise e.g. Trading
Post-style publications (you can also take out ads in your
area indicating your willingness to remove houses from
properties being developed/redeveloped). These ads tend
not to be in the larger metropolitan dailies but more in the
suburban and local papers.
CAVEATS: You will need to move the house from the
land at your own expense but the house itself will be free.
Check on government approval for your new home on the
land you will relocate it to before moving the house. The
process of moving a house is usually much cheaper than
building a new one. Shop around on relocation deals. Have
the house to be removed checked by a suitably qualified
engineer or builder for its integrity prior to making any
commitments.
NEGOTIABILITY: If you sense that the owner is
desperate to get rid of the house, find out how much
demolition and clearance will cost and ask for a financial
contribution to the relocation that is lower than the cost of
demolition.
www.ult-media.com
BEST WEBSITES: Try your local real-world media

first. Websites tend to be more universal and thus are a less
worthwhile avenue (though if your local papers are online,
a search facility there could save you time).

www.ult-media.com
ON OFFER: Free Dental Care

DEADLINES: Usually N/A but may vary with each
individual dental school
WHY IS IT FREE?: In return for free dental work, you
are allowing a supervised student to work on your teeth
WHERE ADVERTISED: It usually isnt - check the
phone book for the dentistry school of your nearest colleges
or universities and inquire about this service from the
school directly
CAVEATS: Having a relatively inexperienced dental
student working on your mouth but they are monitored and
supervised at all times (usually students are a long way into
their course before they are permitted to work in this way).
Check on any waivers or the like before committing to the
procedure.
NEGOTIABILITY: None
EXTRA: N/A
ORG/S: Youre on your own here

www.ult-media.com
ON OFFER: Free Medical Care (Not relevant in countries

with state-sponsored free clinics/Medicare-type programs)
DEADLINES: Usually N/A but may vary with each
individual Med school
WHY IS IT FREE?: In return for free diagnosis at a
universitys medical school clinic, you are allowing a
supervised student to work on you
phone book for the Med school of your nearest colleges or
universities and inquire about this service from them
CAVEATS: You are having a relatively inexperienced
med student diagnosing you but they are supervised at all
times (like dental students, they are usually a long way into
their course before they are permitted to work in this way).
NEGOTIABILITY: None
EXTRA: N/A
ORG/S: N/A

www.ult-media.com
ON OFFER: Miscellaneous Freebies (land taxes, car,

travel, health insurance etc.)
DEADLINES: N/A
WHY IS IT FREE?: You have structured most of your
financial affairs around the entity of a Non-profit
Organization of which you are the director. As a result,
most of your expenses are tax-free
WHERE ADVERTISED: It isnt
CAVEATS: It is initially a little complex to get rolling in
consultation with your accountant and takes some research
to fully understand in detail but where laws allow, this
mechanism can save the savvy FREEBIE-hunter an
absolute fortune in their lifetime.
NEGOTIABILITY: None but when you are getting 100%
tax deductibility on almost every expense in your life,
whos complaining? Note however, that utilizing this
FREEBIE angle is contingent on the state/federal laws that
apply to you.
EXTRA: The entire deal must be organized by your
accountant who knows exactly how this legal entity works
to minimize or eliminate most of your taxes
ORG/S: N/A - this one depends on the laws of your state
and country and your accountants ability to make it
function for you
BEST WEBSITES: Yellow Pages Website in your
country (e.g. www.yellowpages.com) for local accountants
www.ult-media.com
ON OFFER: Miscellaneous Freebies (car, stationery,

portion of rent, computer lease/rent etc.)
DEADLINES: N/A
WHY IS IT FREE?: Companies and corporations have far
more tax privileges than individual taxpayers and this legal
setup capitalizes on that fact
CAVEATS: Like the Non-profit Organization above, this
one is slightly complex to get rolling and negotiating this
arrangement with your employer will depend on your status
and value within that company.
NEGOTIABILITY: Successfully moving from a typical
payroll employee (called PAYE in some instances) to a
company requires the agreement of your employer but in
white collar professions, this shouldnt be a major issue especially where talent is in demand. Using the company as
a legal entity through which your current employer pays
you (as they would any other supplier of services) will
make a lot of difference in your tax bill and deductibility of
expenses.
ORG/S: N/A - use your accountant as a sounding board on
this one to assess the financial benefits of the process
country (e.g. www.yellowpages.com) for local accountants

www.ult-media.com
ON OFFER: Free Travel

DEADLINES: N/A
WHY IS IT FREE?: Your column or article about a
particular resort, destination or tourism facility in the local
community media gives the supplier publicity
CAVEATS: Your ability to accept travel invitations at any
time is important as is professionalism in all
correspondence (See The #1 Thing You Can Do To Get
FREE Stuff Section in this Book)
NEGOTIABILITY: None although good media
columnists and reviewers do get more FREEBIES as they
develop a higher profile in the community
EXTRA: The establishment of a media position in one
medium (e.g. community radio) should be used to gain
positions in the same field of expertise (e.g. film reviews)
in other local media - this will greatly and quickly boost
your profile, credibility and number of FREEBIES
ORG/S: After gaining a voluntary position in local media,
affiliations with Journalists Associations or the relevant
trade/travel media group is recommended
www.yellowpages.com) to locate potential media outlets
you might get some work with.
www.ult-media.com
ON OFFER: Free Travel Accommodation

DEADLINES: Varies by individual swap arrangement
WHY IS IT FREE?: Travelers coming to your area are
giving you free access to their residence in return for
accommodation in your home when you travel there at the
same time.
WHERE ADVERTISED: Try the Websites listed below
first. Then check the holiday accommodation section of
your local newspaper or advertise in that section of an
interstate or overseas city that you wish to stay in.
CAVEATS: The exchange is built on trust and both parties
are expecting that each property will be well looked after.
NEGOTIABILITY: Not much - its already a straight-up
freebie though synchronizing travel arrangements with
other parties is critical.
EXTRA: This is a very common practice in the travel
world. Lets say you want to visit London or Sydney or
New York later in the year. You take out an ad offering
free accommodation in your home while you are visiting
there. As a result of leads generated by your ad (use e-mail
or faxes), negotiation can take place for a mutually
convenient timeframe.
ORG/S: See Websites below
BEST WEBSITES: Use the classified ads of newspapers
in the city you wish to go to (many allow online ad
placement with a credit card). Also search using "home
exchange" or try www.ca.homelink.org,
www.ult-media.com
www.seniorshomeexchange.com, www.homebasehols.com, www.flatshareworldwide.com

www.ult-media.com
ON OFFER: Free Use of Various Electronic Equipment &

Computers
DEADLINES: N/A
WHY IS IT FREE?: It is a perk of the job of working in
sales for a computer and/or electrical retailer
WHERE ADVERTISED: It isnt directly but retail jobs in
sales for these types of companies appear in the normal
Positions Vacant ads
CAVEATS: Depending on the company, there may be
insurance excesses for any accidental damage or theft.
NEGOTIABILITY: Sales staff (especially new members)
need to highlight the fact to management that if they are to
talk authoritatively to (potential) customers about their
products, then familiarity with them is important. This can
be achieved by borrowing the computers, DVDs, VCRs etc
and getting much more familiar with them at home. Most
retailers already do this as a matter of course - product
familiarization - but asking may be necessary in a small
minority of cases.
EXTRA: By rotating products, thousands of dollars can be
saved on household appliances including computers. This
principle also applies to those retailing software.
ORG/S: None - you just need to be working in sales for an
electronics/computer retailer
BEST WEBSITES: N/A - look for sales job ads in the
conventional places such as http://careers.yahoo.com/,
www.ult-media.com
http://askjobs.com/, http://new.careerpath.com/, www.jobswanted.com, www.jobsonline.com

www.ult-media.com
ON OFFER: Free Access to Sporting Events (1 of 2)

DEADLINES: Only particular sporting events
WHY IS IT FREE?: You are a member of the local media
(even community media) and give coverage to the home
club (See The #1 Thing You Can Do To Get FREE Stuff
section in this book)
WHERE ADVERTISED: It isnt - See The #1 Thing
You Can Do To Get FREE Stuff section in this book
CAVEATS: None significant other than making the time
and commitment to attend events
NEGOTIABILITY: Limited but a profile as a media
figure in one area e.g. baseball, will lead to a greater range
of freebies
ORG/S: Only the media organization/s you work for
(voluntarily to begin with) and trade/sports/journalism
organizations
BEST WEBSITES: See The #1 Thing You Can Do To
Get FREE Stuff section in this book. Try White Pages &
Yellow Pages Websites in your country (e.g.
www.whitepages.com, www.yellowpages.com) for
potential clubs to approach.

www.ult-media.com
ON OFFER: Free Access to Sporting Events (2 of 2)

DEADLINES: No but allow lead time to negotiate the deal
with the sporting organization in question
WHY IS IT FREE?: You represent a worthy local charity
and are leading a group to the game
CAVEATS: You will need to look after your group and be
responsible for them. You also need to gain trust with the
charity group in question to represent them (See Sample
Correspondence section of this book)
NEGOTIABILITY: Varies depending on the generosity
and charity burnout factor of the sporting organization
EXTRA: As discussed in other listings, representing a
charity is a fantastic way to get the foot in the door of some
major FREEBIE suppliers
ORG/S: Choose charities in your area that you believe in it will show in your dealings with them.
www.yellowpages.com) for potential charities

www.ult-media.com
ON OFFER: Free Fruit & Vegetables (1 of 2)

DEADLINES: N/A
WHY IS IT FREE?: Markets need to throw out the
produce before it goes off and generally prefer to give it
away rather than sell it at a lower price
WHERE ADVERTISED: It isnt - it requires a visit to the
local WHOLESALE (not retail) markets - this is where
your local fruit shop gets its stock to sell to you. Just ask
the wholesale vendors in person and find out when (time of
day) they normally do the cleanup - you could save them
the work (add value to the deal for them!).
CAVEATS: None major - just make sure the fruit and
vegetables are still OK
NEGOTIABILITY: Results seem to be better if its
children doing the asking.
EXTRA: Another tactic is to use the charity representative
role above and collect the fruit and vegetables for them of
which you take a small amount (which the charity knows
about - with all the goodies youre bringing them, they
usually wont mind)
ORG/S: Your local charity as per above listing
country (e.g. www.yellowpages.com) to locate the local
wholesale fruit markets

www.ult-media.com
ON OFFER: Free Fruit & Vegetables (2 of 2)

WHY IS IT FREE?: Markets need casual staff sometimes off the books - to do demanding physical work
in the wholesale fruit and vegetable markets. One of the
perks of the job is to get all the free produce you want that
has passed its selling prime but is still perfectly edible.
WHERE ADVERTISED: Might be advertised but you are
better off fronting up to the wholesale markets directly (this
suits travelers especially well when the dollars are getting
low!)
CAVEATS: None major - just make sure the fruit and
vegetables are still OK. Try to seem clean, reliable and
stable when you front up to ask for work - first impressions
are everything here!
NEGOTIABILITY: Limited - its low paid and low-status
work
ORG/S: N/A
country (e.g. www.yellowpages.com) to locate the local
wholesale fruit markets

www.ult-media.com
ON OFFER: Free Bread

DEADLINES: N/A
WHY IS IT FREE?: Bakers cant sell the old bread and
are happy to give it away at their end of their retailing day
WHERE ADVERTISED: It isnt - it requires a visit to the
local bakers around closing time when they are getting rid
of their unsold stock.
CAVEATS: None major - the bread is usually fine. Just be
polite and accept it graciously if they wont give you any or
dont have any.
NEGOTIABILITY: Results seem to be better if its
children doing the asking.
EXTRA: Another tactic is to use the charity representative
role above and collect the bread for them of which you take
a small amount (which the charity knows about - with all
the goodies youre bringing them, they usually wont mind)
country (e.g. www.yellowpages.com) to locate your local
bakers

www.ult-media.com
ON OFFER: Free Canned Food

DEADLINES: N/A
WHY IS IT FREE?: Canneries have a certain amount of
stock that is dented and thus unusable which they are
prepared to give away - using your aforementioned charity
representative role will improve your chances of successful
negotiation (especially on an ongoing basis)
WHERE ADVERTISED: It isnt - it requires calling your
local canneries which you find in the White Pages or
Yellow Pages or from local knowledge
CAVEATS: None major
NEGOTIABILITY: See WHY IS IT FREE? above
country (e.g. www.yellowpages.com) to locate your local
canneries

www.ult-media.com
ON OFFER: Miscellaneous Freebies (everything from

cosmetics to condiments)
DEADLINES: Varies by individual offers
WHY IS IT FREE?: Companies want you to trial their
products with the hope that you will like their product/s and
then buy them
WHERE ADVERTISED: It isnt but the Websites listed
below constantly update lists of available trial offers for
you to try
CAVEATS: None significant except that the trial amount
is usually small
NEGOTIABILITY: None unless you are in the media as
per the The #1 Thing You Can Do To Get FREE Stuff
section in this book
ORG/S: Just the Websites mentioned below that appear at
the back of this book
BEST WEBSITES: Try www.coolfreebies.com,
www.allfreemall.com, www.thefreesite.com,
www.planetfreebies.com, www.myfree.com,
www.freestuffcentral.com,
www.absolutelyfreebies.com, www.freefever.com,
www.download.com, www.freestuffworld.com,
www.ultrafreestuff.com for starters

www.ult-media.com
ON OFFER: Free Insurance (car, home)

DEADLINES: N/A
WHY IS IT FREE?: It is a cover note for a temporary
period while the insured party takes care of the paperwork
and payment for the normal cover
WHERE ADVERTISED: It isnt but almost all car and
home insurance companies offer cover notes (policies that
provide coverage while the proper policy is being
organized)
CAVEATS: They usually only last for a set time e.g. 14
days but in a cash crisis, this period could be useful.
Timeframes will vary so always check with the insurer.
NEGOTIABILITY: None
EXTRA: In time of crisis, some individuals get a cover
note from a different insurance company when the previous
free cover note expires thus stretching their period of free
coverage out for quite a period.
ORG/S: N/A
country (e.g. www.yellowpages.com) for local insurance
companies (they virtually all offer cover note coverage)

www.ult-media.com
ON OFFER: Free College/University Fees

DEADLINES: Annually prior to the next
college/university year commencing (check with individual
institutions)
WHY IS IT FREE?: Scholarships cover the cost of tuition
WHERE ADVERTISED: On the Websites listed below
and within the faculty of each university (inquire directly
from the school in your chosen field of study)
CAVEATS: There are now more college scholarships than
at any other time in history. One of the reasons for this is
that generally the demand for university places is falling
(typical of booming Western economies) and in order to
attract students - especially quality ones - colleges and
universities try to secure the best available students via full
and limited scholarships. In order to meet the conditions of
the scholarship and continue to receive monies, a certain
grade point average must usually be met.
NEGOTIABILITY: Depends on competition for
scholarships of the college, your academic record and the
status of the institution
EXTRA: Shop around. A college or university education
should be regarded like another purchase i.e. buyer beware.
Research and look for the best scholarship deals.
ORG/S: N/A
BEST WEBSITES: Individual faculty pages on college
Websites may list scholarship information. Also try
www.ult-media.com
www.fastweb.com, www.scholarshipscanada.com,
www.scholarships.com

www.ult-media.com
ON OFFER: Free Cigarettes

DEADLINES: N/A
WHY IS IT FREE?: Companies want you to trial their
cigarettes (including new products) with the hope that
nicotine - one of the most addictive drugs on the planet will get you hooked and youll keep buying
WHERE ADVERTISED: It isnt - contact the
marketing/publicity department of the big cigarette
companies and theyll direct you to their trial programs
CAVEATS: Smoking might kill you and will waste your
money if you ever start buying the damned things. Big
companies are fairly inefficient so you might have to get
transferred around and have to hold a while when you call.
NEGOTIABILITY: Depends on individual program
guidelines as to how many of them you can have
ORG/S: A good health insurer for when the side effects set
in
country (e.g. www.yellowpages.com) to find them and then
call the companies directly (remember its a trial program
you are trying to get into)

www.ult-media.com
ON OFFER: Free Fax

DEADLINES: N/A
WHY IS IT FREE?: It is an e-mail-based service that the
operators eventually hope you will pay for
WHERE ADVERTISED: On services like Yahoos free
e-mail service at www.yahoo.com (select mail) or see
Websites listed below or search your favorite search engine
using free fax for more listings
CAVEATS: Some only offer the ability to receive faxes
and not to send them but Windows 95 and 98 has its own
fax facility for sending straight from within your word
processor. Some services will automatically cancel your
free fax service if no faxes are received for 30 days.
NEGOTIABILITY: None
EXTRA: How it works is that you sign up online for the
fax facility and they give you a phone number which you
can then distribute. When someone faxes that number, a
TIF picture file is e-mailed to you as a file attachment
which you can then open and print. Even though most PCs
can work as a fax now, few owners could be bothered with
the hassle of setting it up properly and this service means
that you dont need to have your PC switched on to still
receive faxes (which many modems will now do anyway).
ORG/S: See Websites below
BEST WEBSITES: www.yahoo.com (See Mail),
www.jfax.com, www.mbox.com.au/home.html,
www.telepost.com
www.ult-media.com
ON OFFER: Free Magazine Subscriptions (1 of 3)

DEADLINES: N/A
WHY IS IT FREE?: Publishers want you to trial their
magazines in an effort to interest you in becoming a longer
term reader.
WHERE ADVERTISED: For a central information point,
try www.myfree.com/magazines.html which lists many
popular magazines offering free trial subscriptions
CAVEATS: This is mainly a US deal - sorry to our nonUS readers but the other Free Magazines listings below
have more universal applicability
NEGOTIABILITY: None
EXTRA: Different subscriptions to the same magazine can
be acquired by different members of the same family and
through a workplace (you have to really make sure you
want the subscription)
ORG/S: N/A
BEST WEBSITES: www.myfree.com/magazines.html

www.ult-media.com
ON OFFER: Free Magazines & Comics (2 of 3)

DEADLINES: None though stock is constantly being
rotated
WHY IS IT FREE?: News sellers and newsagents discard
their unsold, outdated magazine stock and only return the
torn-off front covers to the distributor for a credit. By
working with a charity, you can approach these vendors
and give them the opportunity to contribute to their
community by giving you the no-cover magazines and
comics (you are a volunteer on the charitys behalf as per
the Sample Correspondence section of this book) for the
charity which you then pass on (after reading the ones you
like or keeping the ones you know the charity isnt
interested in).
CAVEATS: You must be a bona fide volunteer for the
charity and taking the trouble to periodically thank your
suppliers on charity letterhead (Christmas cards also
recommended) is professional practice.
NEGOTIABILITY: Yes - determine which magazines
you are interested in and negotiate accordingly
EXTRA: Make the deal as easy as possible for the
merchants i.e. you do a routine pickup of old stock on a set
day of the week/fortnight/month etc.
ORG/S: Just the charity you represent (see Sample
Correspondence section of this book)
www.ult-media.com

country (e.g. www.yellowpages.com) to locate local
magazine and newspaper sellers for direct approach

www.ult-media.com
ON OFFER: Free Magazine Subscriptions (3 of 3)

DEADLINES: N/A
WHY IS IT FREE?: Publishers want you/your company
to become an advertiser in their publication.
WHERE ADVERTISED: It isnt. Direct approach to the
publishers of the magazines you want is the only way to
secure this FREEBIE. Give them a call saying you are from
X Company and you are evaluating your advertising spend
- as such, you are considering their magazine among others
and would like a trial subscription (and advertising rate
card) sent to you.
CAVEATS: The magazine will need to be in area of your
employers industry - more or less. This is more effective
with a smaller company that doesnt have a marketing
department or individual (if yours does, you could get these
magazines through them on the basis of increased
knowledge and productivity and thus value to the
company).
NEGOTIABILITY: None - its free and can usually go on
for years before they lose interest.
ORG/S: N/A
country (e.g. www.yellowpages.com) for their contact
details

www.ult-media.com
ON OFFER: Free Newspapers (1 of 2)

DEADLINES: N/A
WHY IS IT FREE?: It is a public service from your
government-funded library
CAVEATS: You are only permitted to read the
newspapers or magazines and not take them with you. But
then who wants a newspaper after theyve read it? Any
article that needs to be copied can be done in the librarys
photocopy section.
NEGOTIABILITY: None
EXTRA: The major public library of the 21st century is
much more than a repository of books. For those who
havent been to their major local library (e.g. State Library)
for quite some time, the array of products available for
viewing, reading, listening to etc. is now usually pretty
substantial. Daily newspapers and magazines are one such
free service offered.
ORG/S: N/A
BEST WEBSITES: Online searches are available for most
major libraries now so that you can peruse what you are
after before travelling there. Call up your nearest major
library for their Web address - try the White Pages Website
in your country (e.g. www.whitepages.com).

www.ult-media.com
ON OFFER: Free Newspapers (2 of 2)

DEADLINES: N/A
WHY IS IT FREE?: It is the online (Internet) version of
the paper, is a part of their service and is another source of
advertising revenue
WHERE ADVERTISED: In the newspaper hard copy
itself usually or try Websites listed below as starting point
CAVEATS: It isnt as easy to read as a real newspaper,
articles may only be presented in a shortened form BUT
searching for something advertised is usually much easier
as it is database-driven and will quickly find any ads (even
from the past week) using keywords that you are after.
NEGOTIABILITY: None
EXTRA: The online version is usually more up to date
than the hard copy. It may seem like a small freebie but
accessing it is easier than the paper version and over the
course of a year, the savings can run into hundreds of
dollars.
ORG/S: N/A
BEST WEBSITES: Depends on your paper and area. The
address is usually printed on every page or the front page of
the hard copy. Try www.washingtonpost.com,
www.usatoday, www.smh.com.au, www.news.com.au,
www.nytimes.com, www.latimes.com
www.thetimes.co.uk, www.montrealgazette.com,
www.thestar.com, www.nationalpost.com,
www.ottawacitizen.com, www.vancouversun.com
www.ult-media.com
ON OFFER: Free Video Rental

DEADLINES: N/A
WHY IS IT FREE?: It is a service from public libraries
CAVEATS: You are only permitted to watch the videos at
the library facilities (usually - though some university
libraries permit home borrowing)
NEGOTIABILITY: None
EXTRA: As stated above, the major public library of the
21st century is much more than a repository of books. For
those who havent been to their major local library (e.g.
State Library) for quite some time, the array of products
available for viewing, reading, listening to etc. is now
usually pretty substantial. Libraries are especially good for
catching those hard-to-find arthouse/alternative cinematic
gems that Blockbuster et al dont bother with.
ORG/S: N/A
BEST WEBSITES: Online searches (include videos) are
available for most major libraries now so that you can
peruse what you are after before travelling there. Call up
your nearest major library for their Web address. Try White
Pages Website in your country (e.g. www.whitepages.com)

www.ult-media.com
ON OFFER: Free Information (absolutely anything you

can possibly think of)
DEADLINES: N/A
WHY IS IT FREE?: Free info is one of the unwritten
laws of the Internet and why it was established
WHERE ADVERTISED: It isnt directly but use of free
trial Metasearch tools like Webferret
(www.webferret.com), Inforian Quest (www.inforian.com)
and metasearch engines like www.metacrawler.com and
www.dogpile.com will take you to information on literally
any topic imaginable.
CAVEATS: None significant but a free ISP or flat-rate
monthly Internet access deal is recommended if youre
going seriously exploring the hundreds of millions of web
pages
NEGOTIABILITY: N/A
ORG/S: N/A
BEST WEBSITES: See above plus your favourite search
engines for your country - www.yahoo.com and
www.altavista.com are also usually worth a look

www.ult-media.com
ON OFFER: Free Music (MP3 Files)

DEADLINES: N/A
WHY IS IT FREE?: Music companies and recording
artists themselves are using this new CD-quality file format
on the Internet for promotion (like radio airplay) and are
willing to offer free and complete downloadable samples of
new albums plus older tracks.
WHERE ADVERTISED: It isnt but visiting the
Websites below and conventional search engines using
myfavoriteartist+mp3 (e.g. madonna+mp3) will reveal
the staggering array of mp3 files now available for free on
the Internet.
CAVEATS: Some people are putting bootleg and illegal
mp3 files on the Internet but files from reputable music and
entertainment sites should be fine (i.e. virus-free)
NEGOTIABILITY: None
EXTRA: Mp3 recently surpassed pornography as the most
popular commodity on the Internet. Every day, this CDquality file format gets bigger and bigger. Walkman-type
mp3 players are also becoming available now (no moving
parts and thus perfect for jogging). Mp3 players for cars are
inevitable. Free mp3 players for your PC and Mac can be
downloaded from www.download.com.
ORG/S: N/A
BEST WEBSITES: www.audiogalaxy.com (a brilliant
service)
www.ult-media.com
ON OFFER: Free Legal Advice (a.k.a. Legal Aid) (1 of 2)

DEADLINES: N/A
WHY IS IT FREE?: Governments provide legal advice
for those below a certain income level
WHERE ADVERTISED: Usually in the white pages
though a call to directory assistance will point you in the
right direction.
CAVEATS: Your income needs to be below a certain level
to qualify and you may not be getting the best lawyers in
the world but it is an option if the expense of litigation is
the only obstacle to you pursuing a legitimate claim. The
income level varies by country and state and may be higher
than you think so always check before discounting this
option.
NEGOTIABILITY: None - its a statutory government
body (institutions not known for their flexibility).
EXTRA: If you are unsure about the potential of your
litigation, usually a phone call to Legal Aid (or what its
called in your area) will clarify the situation.
ORG/S: N/A
www.yellowpages.com)

www.ult-media.com
ON OFFER: Free Legal Representation (2 of 2)

DEADLINES: N/A
WHY IS IT FREE?: Well it is and it isnt. Law firms take
on cases on a success fee contingency basis i.e. they are
only paid if they win the case. Should they win, a set
percentage of your settlement (which was agreed to before
proceedings) goes to them. If they lose, you pay them
nothing. Even if you win and lose some of the settlement, it
still didnt come out of your pocket directly. Many losers in
litigation are bankrupted by the case - something that this
type of deal prevents. It should also motivate your lawyer
to win which is not the case with a normal hourly
arrangement.
WHERE ADVERTISED: Depending on the state or
federal restrictions in your area, it is probably indicated in
law firms ads in the Yellow Pages. In Australia, for
example, only personal injury law firms are permitted to
advertise on a success fee basis. If you are having trouble
locating this FREEBIE, try your areas Law Society (or
formal law trade body).
CAVEATS: Check around on the size of the success fee
being discussed - is it in the same ball park as other law
firms? Always get a 2nd and 3rd opinion.
NEGOTIABILITY: Depends on the size of your expected
settlement and prospects of winning. Playing off law firms
against each other and beating down their percentage is a
possibility on a lucrative, seemingly good case.
www.ult-media.com
ORG/S: N/A
country (e.g. www.yellowpages.com)

www.ult-media.com
ON OFFER: Free Plane Travel/Tax Free Income

DEADLINES: Only on individual jobs advertised
WHY IS IT FREE?: It is an inducement to attract people
to work in certain parts of the world (e.g. Middle East:
Dubai, Bahrain etc.)
WHERE ADVERTISED: Within the job advertisements
for positions in certain countries plus with major
recruitment firms (approach them directly about such
positions)
CAVEATS: The job puts you in a country culturally
different and geographically remote from the West
(depending on the country in question). A contracted period
of employment is also expected (usually 1-year minimum).
Use discretion when looking for another job and try not to
let your current employer know what you are doing (unless
its a bargaining lever!).
NEGOTIABILITY: Plenty - depending on your skills,
experience industry profile and how desperate the employer
is for what you offer. Negotiate on salary, car,
accommodation and travel.
EXTRA: Many individuals have used a 1-2 year stint of
tax-free, low expenditure (typical of these countries),
travel-subsidized income to bankroll buying a house/s back
home or setting up a new business of their own.
ORG/S: Get on to the books of the major international
recruitment agencies who tend to specialize in these types
of positions
www.ult-media.com
BEST WEBSITES: Job Websites relevant to your area.

Try http://careers.yahoo.com/, http://askjobs.com/,
www.jobsonline.com

www.ult-media.com
ON OFFER: Free Film Scripts

DEADLINES: N/A
WHY IS IT FREE?: It is a service provided on the
Internet for public benefit to assist aspiring screenwriters
by studying the scripts of major Hollywood films
WHERE ADVERTISED: It isnt but the Web addresses
are listed below
CAVEATS: Reading the scripts off a screen can be hard
on the eyes and they are 90-120 pages to print out.
Sometimes an Adobe Acrobat Reader (free from
www.adobe.com) needs to be installed on your machine to
access the PDF file format
NEGOTIABILITY: None
ORG/S: N/A
BEST WEBSITES: www.script-o-rama.com,
www.screentalk.org/moviescripts.htm,
www.joblo.com/moviescripts.htm,
http://welcome.to/moviemaniacs

www.ult-media.com
ON OFFER: Free Land (1 of 2)

DEADLINES: Yes-each offer is usually only open for a
certain window of opportunity. Check ads and with
individual authorities for exact dates.
WHY IS IT FREE?: Rural towns with reducing
populations (people going to cities) want to attract people
to their town and are willing to give away free land as an
incentive.
WHERE ADVERTISED: Newspapers, gazettes but if you
bring a business - even a small business which employs
people - approach town administrations and find out what
theyre willing to offer (big companies are constantly
offered sweetheart deals to locate in a certain area - the
principle still applies on a smaller scale). Professionals
such as doctors, vets, dentists etc are particularly sought
after in an era of declining services in the country. Try
searches - including news - with your local Internet engines
on free land(e.g. Anzwers, Looksmart Australia, Matilda
and AltaVista Australia for Australian readers. For
example).
CAVEATS: In order to have clear title to the land,
residency for a specified period is required. Resale value
will probably not be very high depending on the quality of
the home on the land. Generally not available in Europe or
Asia due to less land being available but try searches including news - with local Internet engines on free land.
www.ult-media.com
NEGOTIABILITY: Varies - if you are offering to bring a

business that could create jobs to a town, you can probably
negotiate for a larger parcel of land than someone who is
not.
EXTRA: Be prepared to make a lifestyle adjustment for
your free land - there will be compromises but a change of
pace to a more rural way of life may well suit you.
ORG/S: N/A
BEST WEBSITES: Usual search engines with local
content and searches on the news and classifieds site for
your area

www.ult-media.com
ON OFFER: Free* Land (USA mainly) (2 of 2) (*filing

fee of $1 per acre may be required)
DEADLINES: Varies dependent on particular type of
program available
WHY IS IT FREE?: Governments (usually state) run
various programs which make public land available to
private citizens provided certain varying criteria are met
WHERE ADVERTISED: It usually isnt - in the US, try
your state Bureau of Land Management office (White
Pages) to find out what programs are currently running. Try
similar authorities in other countries.
CAVEATS: Just check the conditions of the land
acquisition before proceeding. Generally not available in
Europe or Asia due to less land being available but check
with relevant authorities (try searches - including news with local Internet engines on free land)
NEGOTIABILITY: None - statutory authorities have to
meet certain legal guidelines
EXTRA: This is a little known about freebie that could set
you up for life with free or virtually free acreage that in
some cases, you arent even required to live on! *There are
also certain homes, land and commercial properties for sale
for virtually nothing in tax delinquency and lien sales
which are held roughly 3-4 times each year - the local tax
assessor will have further details.
ORG/S: N/A
www.ult-media.com
BEST WEBSITES: US readers should try this address but

insert their state code where co appears www.co.blm.gov
(Bureau of Land Management). White Pages Website also

www.ult-media.com
ON OFFER: Free Software

DEADLINES: N/A
WHY IS IT FREE?: Software manufacturers want you to
try their software with a view to buying it.
WHERE ADVERTISED: Online at web addresses below
and in Computer Magazines (especially on their bonus CDROMs stuck to the covers).
CAVEATS: A good deal of this software expires after 30
days or has certain features disabled. Some fully-functional
older applications are occasionally offered though as are
thousands of excellent unrestricted smaller programs at
sites like www.download.com
NEGOTIABILITY: None
EXTRA: This is a great way to trial a program without
actually buying it and then realizing it isnt what you want.
Plus, the number of great (totally free) smaller applications
now available at the sites below are also well worth
exploring.
ORG/S: N/A
BEST WEBSITES: www.download.com,
www.tucows.com

www.ult-media.com
ON OFFER: Free Internet Access (1 of 3)

DEADLINES: N/A
WHY IS IT FREE?: Retailers are trying to secure longterm loyal customers and use this as an incentive to join
their customer loyalty schemes
WHERE ADVERTISED: Usually by the retailers in-store
or through conventional media channels. Will probably also
gain coverage in newspapers computer/IT/internet
sections. If a retailer you shop at regularly has a loyalty
card program, ask them if it has free internet access. Tesco
in the UK and Harvey Norman in Australia are two such
retailers who offer free ISP access to loyalty cardholders.
CAVEATS: Some loyalty programs may charge a small
startup fee and monthly limits (number of hours online)
will probably apply. Check on escape clauses in
agreements and billing fees if you exceed the monthly
maximum hours.
NEGOTIABILITY: None
EXTRA: Free Internet access could save you close to $400
annually which is significant.
ORG/S: N/A
BEST WEBSITES: Try the retailers offering loyalty
programs directly

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: Your employer will want you to have
Internet access from home to follow up on work-related
matters online. To this end, you need to convince your
employer that you should have home access via the
companys work ISP account. Almost any company will
encourage extra-curricular activity that could profit the
company - in knowledge or financially.
WHERE ADVERTISED: It isnt.
CAVEATS: Dont abuse it by overuse but if its a flat rate
contract with the ISP, it wont matter. Be prepared to have
your e-mails read by your company. You may have to do
the DNS setups yourself but usually the ISP will have
provided a floppy disk for startup of an account.
NEGOTIABILITY: Yes - convince your employer of how
worthwhile it is and how inefficient it is for you to not have
home access to the Internet.
ORG/S: Only your firm.
BEST WEBSITES: N/A - this is a direct negotiation deal.

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: You will have to watch ads online
and usually submit a consumer profile of yourself
WHERE ADVERTISED: In the Internet ISP ads of major
newspapers and in computer magazines. An online search
using free ISP or free internet access will list thousands
of options.
CAVEATS: If the ads and any other restrictions dont
bother you, then there are no major problems. Some
services have a monthly maximum of online hours and start
billing after that. Others only let you access certain sites
that they have signed up to their own affiliate program.
Make sure you have unlimited Web access and keep an eye
on the hours clocked up.
NEGOTIABILITY: None
EXTRA: Free ISPs are becoming increasingly common
now so there is the possibility of having more than one at
any given time. By having accounts with several free ISPs,
you can change to a different one when you are nearing
your limit on the first service - that keeps your access free.
ORG/S: N/A
BEST WEBSITES: There are far too many to list but a
search using free ISP or free internet access will list
thousands of options

www.ult-media.com
ON OFFER: Free Use of Car

DEADLINES: Only for job applications themselves check ads or contact potential employers.
WHY IS IT FREE?: Companies employ representatives
(usually in sales) who travel around as a part of their
working role and are thus offered free use of a new, fullyserviced, air-conditioned car. Management salary packages
can also be configured to contain a car.
WHERE ADVERTISED: Jobs are advertised in usual Job
Vacancy channels in your area
CAVEATS: The only caveat of note is whether the job
itself is desirable to you BUT if you are being promoted at
work, consider working a car into the new salary package
(employers like to keep good employees so NEGOTIATE).
NEGOTIABILITY: Considerable - in fields where there
is a high demand for - and shortage of - good people, the
inducement of a company car is frequently offered or is a
negotiable point. EVERYTHING IS NEGOTIABLE!
EXTRA: Reps and other employees with company cars
save an absolute fortune over their working lives by having
their employers pick up the tab on the purchase,
registration, maintenance and insurance of their new
vehicles. According to surveys, most new cars cost several
hundred dollars a week to own - money that is far better in
your pocket than someone elses.
ORG/S: N/A
www.ult-media.com
BEST WEBSITES: Try the Job Vacancy sites relevant to

your area (newspapers are your first stop) or
www.jobsonline.com

www.ult-media.com
ON OFFER: Free Shares

WHY IS IT FREE?: Companies eager to attract or keep
quality individuals (usually in the white collar realm) offer
stock options as an added inducement to work there.
itself is desirable to you BUT if you are being promoted at
work, consider working shares into the new salary package
(employers like to keep good employees so NEGOTIATE).
NEGOTIABILITY: Considerable - in fields where there
is a high demand for - and shortage of - good people, the
inducement of shares is a negotiable point. Remember that
EVERYTHING IS NEGOTIABLE and look at how those
lowly staff at Microsoft back in the old days are now all
multi-millionaires!
ORG/S: N/A
your area (newspapers are your first stop) plus
www.jobsonline.com

www.ult-media.com
ON OFFER: Free Use of A Mobile Phone

DEADLINES: N/A
WHY IS IT FREE?: Companies want to increase ease of
communication for an employee with the use of a company
mobile phone which they pay for.
WHERE ADVERTISED: It isnt - its either part of a
negotiated package when joining a firm or agreed to for an
existing employee
CAVEATS: Some contribution for private calls may be
expected though the level will be negotiable
NEGOTIABILITY: Up to existing employees seeking a
company mobile to effectively argue why they need it
(think in terms of the benefit, added value and increased
profitability for the company).
ORG/S: N/A
your area (newspapers are your first stop) if it is to be a part
of a new job then http://careers.yahoo.com/,

www.ult-media.com
ON OFFER: Free Meals & Accommodation

WHY IS IT FREE?: Companies employ representatives
(usually in sales) who travel around as a part of their
working role and thus have their meals and accommodation
paid for while on the road for the company.
itself is desirable to you. Abusing the expense account in
terms of inflated and tampered dockets (though relatively
widespread) is illegal and fraudulent. The company will
usually set a maximum amount for meals and
accommodation which it expects you to keep within.
Constant travel - especially over the same territory - can
become tedious after a while.
NEGOTIABILITY: Limited but other aspects of your
salary package are more flexible. RememberEVERYTHING IS NEGOTIABLE!
EXTRA: This freebie can save you a lot of money in the
long run.
ORG/S: N/A
your area (newspapers are your first stop) plus Try
www.ult-media.com
www.jobsonline.com

www.ult-media.com
ON OFFER: Free Drinks (Alcoholic)

DEADLINES: N/A
WHY IS IT FREE?: Las Vegas casinos want you to
gamble
WHERE ADVERTISED: It usually isnt
CAVEATS: You are expected to gamble while you drink
the freebies! Find the lowest limit table in the place, tip the
waiter so they keep coming back and set yourself a loss
limit at which point you walk away.
NEGOTIABILITY: None
EXTRA: This deal is a Las Vegas special and probably
isnt on offer at the casino down the road (unless youre
gambling in the high roller room in which case you
probably wont care about the drinks freebies.
ORG/S: N/A
BEST WEBSITES: N/A

www.ult-media.com
ON OFFER: Free Lunch

DEADLINES: No
WHY IS IT FREE?: To build good relations with the
media, companies stage lunches and dinners for the media
where a new product or service is launched. (See The #1
Thing You Can Do To Get FREE Stuff Section in this
Book)
WHERE ADVERTISED: It isnt - you will need to have
already taken advantage of the media freebies deal in other
listings and in The #1 Thing You Can Do To Get FREE
Stuff Section in this Book
CAVEATS: Weight gain through culinary indulgence!
NEGOTIABILITY: None
EXTRA: Once your media profile reaches a certain level,
it is not uncommon to be flown around the country or the
world for major launch functions
ORG/S: Just your targeted local media outlet of which you
are a contributor
www.yellowpages.com) to target local media organizations

www.ult-media.com
ON OFFER: Free Pets

DEADLINES: None - although animal welfare groups
usually have more animals (dogs and cats mainly) that they
are trying to find good homes for in the post-Christmas
period (when many pets given as gifts are shamefully
abandoned on the streets)
WHY IS IT FREE?: The organizations (or private owners
moving interstate or overseas) want to find the pets a good
home
WHERE ADVERTISED: In the local newspaper under
Pets For Sale Classifieds (1st word FREE) for private
owners. For animal shelter organizations, try the White
Pages or Yellow Pages.
CAVEATS: The animals wont be thoroughbreds (from
shelters) and have probably already passed the cute puppy
or kitten stage but will have been desexed and (where
appropriate) microchipped. If you do take up this freebie
(some shelters charge a small, nominal amount), make sure
you have the lifestyle and commitment necessary to treat
the animal properly.
NEGOTIABILITY: None
ORG/S: N/A
www.yellowpages.com) plus classifieds section of your
local newspapers Website
www.ult-media.com
ON OFFER: Free Maps

DEADLINES: N/A
WHY IS IT FREE?: To foster tourism goodwill,
governments and local councils give away free maps as a
way of encouraging visitors to see the main attractions of
an area and thus spend more money. You dont need to be a
visitor though to get free maps.
WHERE ADVERTISED: It isnt but check your local
tourism authority or visitors bureau
CAVEATS: A map isnt a huge money saving and some
areas may produce maps with limited geographical
coverage (e.g. main tourist attractions)
NEGOTIABILITY: None
EXTRA: N/A
ORG/S: N/A

www.ult-media.com
ON OFFER: Free Movie & Music Posters

DEADLINES: No but retail displays change every few
weeks
WHY IS IT FREE?: The publicity material (posters)
given to the video store or music retailer is slightly
outdated and they want to set up a new display
WHERE ADVERTISED: It isnt - just politely ask the
staff at the video store or music retailer if they can keep a
certain poster when it comes off display. If youre a
member of the video store, they usually wont mind - its
good PR.
CAVEATS: None major and some of these are huge
posters that could cost $20+ if purchased through poster
shops.
NEGOTIABILITY: Only for how many posters you can
get.
ORG/S: N/A
country (e.g. www.yellowpages.com) or try the local mall

www.ult-media.com
ON OFFER: Free TV Show Tickets (Sitcoms, Game

Shows)
DEADLINES: Varies by show - contact the producers of
the show/s you are most interested in
WHY IS IT FREE?: The TV program producers need an
audience to add life to the show they are taping or filming
and give free tickets to sitcoms and game shows (they make
their money from selling the program and not the
immediate audience).
WHERE ADVERTISED: Sometimes on the network
showing the program but try calling your local TV station
(the one screening the program) for information about
being in the audience of The Name Of My Favourite
Show
CAVEATS: Tapings are usually conducted in major
production centres such as LA, New York, Chicago,
Sydney, London etc. If you live a long way from those, the
travel costs can be prohibitive. Audiences are also expected
to be extremely enthusiastic.
NEGOTIABILITY: None - you need them more than they
need you.
EXTRA: Game shows in Australia are often taped in the
smaller state capitals such as Brisbane and Adelaide.
ORG/S: N/A
country for the phone number of the local TV station
screening the program (www.yellowpages.com).
www.ult-media.com
ON OFFER: Free Sailing Trips

DEADLINES: N/A except to respond to individual
skippers ads during the sailing season
WHY IS IT FREE?: The owner/skipper needs crew - even
inexperienced crew to help sail the boat on all-day, weeklong or longer trips
WHERE ADVERTISED: In suburban newspapers and
especially on the notice boards of individual sailing clubs.
If there are no ads, put your own up (its free) indicating
your availability and contact number.
CAVEATS: You may get seasick, could drown or be eaten
alive by rogue white pointers - other than that its normally
a fantastic experience.
NEGOTIABILITY: Not much - the skipper usually has a
set voyage planned although you could negotiate to get off
at a certain point on the journey.
EXTRA: This is also a way to learn how to sail without
paying for sailing lessons - just try not to bug the skipper
too much with your questions (though theyre normally a
pretty easygoing bunch).
ORG/S: Your local sailing club/s
BEST WEBSITES: N/A - try the clubs in person first

www.ult-media.com
ON OFFER: *Free Range of Professional Services

DEADLINES: N/A
WHY IS IT FREE?: The services offered are part of a
barter system (bartering is a growing and highly organised
global phenomenon) that *relies on reciprocated services
rather than cash
WHERE ADVERTISED: Websites below plus an online
search where you find content relevant to your area using
the phrase barter exchange or barter network will get
you going plus the Yellow Pages (including online) lists all
the major barter organizations.
CAVEATS: Fully understand the expectations on both
sides before going in and there wont be any problems
later. Most organized barter systems have a barter points
or barter dollars arrangement so you know what youve
earned and are owed.
NEGOTIABILITY: Depends on the flexibility within
your specific barter exchange and the other barterer youre
dealing with.
ORG/S: BarterCard, BarterPlus, American Barter
Exchange (there are numerous state and international barter
organizations)
BEST WEBSITES: http://www.bartercard.com/,
http://barterplus.com/,
http://www.amborder.nv.switchboard.com/ plus search for
barter exchange in your area for local organizations
www.ult-media.com
ON OFFER: Free Miscellaneous Items (furniture,

electrical appliances, tools, landfill et al)
DEADLINES: N/A
WHY IS IT FREE?: People just want to get rid of their
stuff and couldnt be bothered with the hassle of selling it if youre prepared to take it away from their premises,
theyll let you have it for free.
WHERE ADVERTISED: In Free section of Trading
Post publications (2nd hand specialists) and smaller
suburban newspapers. Also, you can take out ads in the
paper or your local shopping centre (usually free)
indicating your willingness to remove stuff for free.
CAVEATS: Hiring a vehicle to move larger items and
organizing some help can be a hassle. If you dont like the
stuff you pick up, you might be stuck with getting rid of it
so dont make any promises sight unseen.
NEGOTIABILITY: Not much - theyre already giving it
to you for free
ORG/S: N/A
BEST WEBSITES: Online versions of your local papers
(e.g. www.tradingpost.com)

www.ult-media.com
ON OFFER: Free Cash (1 of 8)

DEADLINES: Depends on the medical/research institution
in question. Usually their programs run for specified
periods and have certain intake dates.
WHY IS IT FREE?: Medical research facilities need
people to test new pharmaceuticals or treatments on and are
willing to pay (usually quite substantially).
WHERE ADVERTISED: Websites below, Casual
Employment section of newspapers, TNT magazine in
UK, try ringing hospitals, large medical research
organizations and checking hospital bulletin boards.
Searches using research subjects needed will also be
worthwhile.
CAVEATS: You are a guinea pig and will have
injections over several weeks or months and a number of
blood tests (sometimes short-term hospitalization is
expected). If you dont mind the uncertainty of being used
to trial new medical treatments and arent squeamish about
needles, this is for you.
NEGOTIABILITY: None.
EXTRA: Agreements signed may prevent you from legal
action against the institutions if there are any future sideeffects. Free medical care is usually also provided.
ORG/S: N/A
BEST WEBSITES: www.clinicalstudies.com,
www.centerwatch.com, searches using "research subjects
needed" will also be worthwhile.
www.ult-media.com

DEADLINES: N/A - Ongoing
WHY IS IT FREE?: It is offered as an inducement for
blood donors but does not apply with all blood banks
WHERE ADVERTISED: It usually isnt as blood banks
have limited funding but contacting the one near you by
phone will reveal if they offer money for the blood
donation.
CAVEATS: They stick a needle in your arm and draw
blood! For people who hate needles, this is a big
psychological problem. Also, the amount of many is
usually pretty small.
NEGOTIABILITY: None
ORG/S: N/A

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: You own a property next to a major
road and have allowed a billboard company to erect a sign
on your house/building/property in return for a rental fee
WHERE ADVERTISED: It isnt - you need to
proactively drive the whole deal; firstly with your local
authority and then by approaching a billboard company (if
youre really entrepreneurial, youll become a billboard
company yourself to keep more of the money!).
CAVEATS: You need to be the owner of the property on
the busy road and you need local government approval
(sometimes easier said than done). The sign may attract
graffiti artists.
NEGOTIABILITY: Considerable depending on how busy
the road is and how big a billboard you can get approval for
EXTRA: This is a great way to earn thousands of dollars a
year for doing absolutely nothing - who can argue with
that? It may be an eyesore but in a dense area, it probably
doesnt look out of place. Over your lifetime, the sign will
probably pay for your property more than once over.
ORG/S: N/A
country (e.g. www.yellowpages.com) to locate billboard
companies in your area

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: You own or run a workplace or
sporting organization and have a vending company place a
drinks & snacks machine in your lunchroom. For this you
get a cut of the action and dont have to lift a finger - the
vending company will do it all. The real entrepreneur
though will buy their own machine (they arent a lot) and
keep all the profits.
CAVEATS: If you run it yourself, youll have to restock
the machine but they are fairly robust and last well. With
the vending companies, get quotes from more than one and
play them off against each other.
NEGOTIABILITY: Depends on the number of workers
you have.
EXTRA: The markup on vending machine products is at
the upper limit of food retail so theres plenty of profit
here!
ORG/S: N/A
country (e.g. www.yellowpages.com) for vending machine
operators in your area

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: You own or run a workplace or
sporting organization and allow an insurance representative
(selling life, injury, super etc) an audience with each of
those under your supervision. In return, you are getting an
agreed fee or percentage of insurance business generated by
those meetings (premiums could be deducted via the
payroll so you will know exactly how many policies were
sold).
WHERE ADVERTISED: It usually isnt
CAVEATS: Your firm may already do this for themselves
- its a sweet deal and you dont have to do anything for it.
Some workers or people may resent your instruction to
listen to the insurance rep but they are under no obligation
to sign up - it is just informational.
NEGOTIABILITY: Depends on the number of
workers/people you have.
ORG/S: N/A
country (e.g. www.yellowpages.com) for relevant
insurance companies in your area

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: Market research companies want the
opinions of people in certain demographic (age/income)
groups and are willing to pay for asking you questions
about your habits and your reactions to certain campaign
ideas presented to you. In short, you get paid for answering
a few questions.
phone book under market research and call them up to
find out about their intake for survey programs and what
the remuneration arrangements are (some may not pay).
CAVEATS: You could be expected to attend a survey
session and answer questions once a week for several
weeks. Find out what the payment terms are before
agreeing to participate.
NEGOTIABILITY: None
ORG/S: N/A
country (e.g. www.yellowpages.com) for relevant market
research companies in your area

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: Advertisers show you their ads while
you are online and for viewing them, you receive an agreed
amount of money either monthly or quarterly. It is a neat
money-for-nothing deal (See EXTRA: for other
variations).
WHERE ADVERTISED: Mainly online - a search on
get paid to surf will bring up plenty of these services
CAVEATS: Read the fine print and make sure you are
comfortable with the terms and conditions before
committing. The ads might annoy you. Some agreements
limit your monthly earnings.
NEGOTIABILITY: None
EXTRA: There are many permutations of referral and adview-payment options around on the Internet now, the site
http://paycash.homepage.com/getpaid.html is a good
starting point
ORG/S: N/A
BEST WEBSITES: Search on get paid to surf or try
www.getpaid4.com, www.utopiad.com,
www.alladvantage.com for starters

www.ult-media.com

DEADLINES: N/A
WHY IS IT FREE?: Advertisers either want their banners
on your Website to drive customers to them or want you to
read their e-mail messages (or use their startup page every
time you browse) with the hope that you will buy and in
return you receive an agreed amount of money either
monthly or quarterly
get paid to surf, referral programs, affiliate programs
or the URL below is a good place to start
committing. The constant e-mails might annoy you.
NEGOTIABILITY: None
starting point
ORG/S: N/A
BEST WEBSITES: Many are listed at:
http://paycash.homepage.com/email.html;
www.emailcash.com.au

www.ult-media.com
ON OFFER: Free Travel, Free Merchandise

DEADLINES: N/A
WHY IS IT FREE?: Advertisers want you to visit their
Websites hoping that you buy. When you visit these sites,
you earn points which can then be accumulated and
redeemed for travel and merchandise.
get paid to surf or the URLs below is a good place to
start
committing. Getting told where to surf to might get tedious.
NEGOTIABILITY: None
starting point
ORG/S: N/A
BEST WEBSITES: www.mypoints.com
www.beenz.com

www.ult-media.com
ON OFFER: Free Courses/Education

DEADLINES: Yes for each individual course
WHY IS IT FREE?: Governments want to get the longterm unemployed off the dole/social security and thus fully
subsidize courses in a range of activities (including private
business colleges)
WHERE ADVERTISED: At welfare services centres or
by asking counter staff there about programs available
CAVEATS: You need to be a legitimate welfare case but
the courses subsidized are usually very worthwhile and
quite expensive otherwise (e.g. secretarial, hospitality, IT
etc)
NEGOTIABILITY: None - its a government subsidized
program
EXTRA: Time on welfare varies before eligibility occurs
but it is an excellent avenue for gaining some form of
qualification that would be otherwise prohibitively
expensive.
ORG/S: Just your local government welfare agency
(e.g. www.whitepages.com) for your local government
welfare agency

www.ult-media.com
ON OFFER: Free* Parking Fine (*Free because it is a

means of getting out of paying for something)
DEADLINES: Every parking ticket or driving violation
has a pay-by date after which it automatically goes to court
and the financial penalty increases
WHY IS IT FREE?: Most people who receive parking
tickets or driving offence notices never challenge the
penalty and choose to just pay it and get rid of the hassle.
Those who choose to write one simple, polite letter stating
any extenuating circumstances often find their fine
quashed. Reasons for the appeal of the penalty in your
letter can include: traffic sign concealed by trees/bad
weather/parked removal truck (can it be proven
otherwise?), emotional distress from bereavement, job loss
etc. In this letter that cites one of the above reasons, also
focus on your good driving record and how important that
is to you (perhaps mentioning that you need your license
for work). There are no guarantees with letters like these
but a letter and stamped envelope cost a fraction of most
driving penalties and the success rate is pretty good.
CAVEATS: Keep the letter believable, sensible and polite
and only quote a good driving record if you actually have
one. The lesser the offence, the greater chance of success a speeding ticket for doing 120 in a 60 zone, for example, is
unlikely to succeed.
www.ult-media.com
NEGOTIABILITY: The letter itself is the only

negotiation
ORG/S: If you do any driving for charity organizations
like Meals on Wheels, its worth putting in the letter.
BEST WEBSITES: N/A

www.ult-media.com
ON OFFER: Free* Travel (*Free or at least the worlds

cheapest mode of travel next to the questionable practice of
hitchhiking)
DEADLINES: Yes - each trip on offer is leaving on a
certain day
WHY IS IT FREE?: As the backpacking tourist
movement undergoes phenomenal growth around the
world, this travel option for getting around within countries
and continents booms. Usually one traveler has access to a
car and to lessen the expense of their car trip, they advertise
in the Internet Cafes and backpacking hostels for fellow car
poolers. Normally, they are only looking for a contribution
towards the petrol which if split among 5 or 6 people is
very low. While that would not be free, you can offer some
other freebies listed in this book that you have acquired in
lieu of petrol payment e.g. food. Remember, everything is
negotiable and there are bound to be several trips on offer
on the popular routes (i.e. shop around).
WHERE ADVERTISED: Only in the Internet Cafes and
backpacking hostels (the epicenters of backpacking
activity)
CAVEATS: The cars may be old and uncomfortable, the
company lousy and the journey long. What could be more
fun than that?
NEGOTIABILITY: Yes - up to you on getting out of the
petrol contribution with some other offer
ORG/S: N/A
www.ult-media.com
BEST WEBSITES: N/A

www.ult-media.com
ON OFFER: Free Seminars (topics range from real estate

investment to spiritual fulfillment)
DEADLINES: A phone booking deadline is applicable for
each one
WHY IS IT FREE?: The individual or company providing
the seminar provides the seminar for free hoping that you
will buy their book/s or program (which you are under no
obligation to do). Even if you dont buy anything, these
types of seminars can be very enlightening and provide you
with the main ideas without the need to buy anything.
WHERE ADVERTISED: Display ads in the major and
suburban papers
CAVEATS: Dont get sucked into buying expensive
programs - that was not part of the deal agreed in the first
place.
NEGOTIABILITY: None
EXTRA: Another tactic her for seminars that are charging
an admission fee (some are thousands of dollars!), use your
aforementioned role in the media and offer the event some
coverage - this will usually get you in for nix (including
any books).
ORG/S: N/A
BEST WEBSITES: Conventional newspapers usually the
best avenue

www.ult-media.com
ON OFFER: Free Range of Homewares/Food

Products/Clothes et al
DEADLINES: N/A
WHY IS IT FREE?: You are the buyer for a retail
store/chain/organization and companies are keen to make
you a customer and thus supply all manner of free items for
your consideration. Often, people working in other areas of
the retail operation get drafted or move into the buying
department - this is a very smart move freebie-wise!
WHERE ADVERTISED: See Job Ads on keyword
buyer in usual online and offline Positions Vacant media
channels
CAVEATS: Be polite and professional. Dont appear
greedy and take the time to offer an explanation of why
their product has not been chosen if you are rejecting it
(you almost always get to keep the sample). People who
have these jobs know how extraordinary it is to be getting
showered with endless freebies from would-be suppliers all
the time
NEGOTIABILITY: You can ask for different variations
of products (size, colour etc) to assess their suitability
ORG/S: Only normal trade union if applicable when you
have the position (belonging to the local Chamber of
Commerce can also be beneficial)
BEST WEBSITES: Job Ads Websites relevant to your
local area plus http://careers.yahoo.com/,
www.ult-media.com

www.ult-media.com
ON OFFER: Free Use of New Cars

DEADLINES: N/A
WHY IS IT FREE?: You are the car buyer for a company
whose sales rep car fleet periodically needs replacement.
In order to assess which car is most suitable for the next
bulk order, you will need to try them all out in the field.
You will need to try the latest Ford, GM, Honda, Toyota,
Mazda, Nissan, Subaru, VW, Mitsubishi etc for at least a
week to get a feel for each cars suitability. The car
dealers are happy to provide free demos because they want
your bulk business.
WHERE ADVERTISED: It isnt - call your local dealers
directly
CAVEATS: Car sales people will be ringing you
wondering if a decision has been made yet - to which you
reply, were still evaluating other possible models. Make
sure your employers are aware of your evaluation
program which you are undertaking for their benefit (they
need the most suitable car for the reps after all and that
cant be judged from a brochure).
NEGOTIABILITY: On time and models, there is plenty
of room for negotiation because the field is so competitive
and its a buyers market (i.e. you have the bargaining
power).
country (e.g. www.yellowpages.com) for your local car
dealers
www.ult-media.com
ON OFFER: Free Personal Ads

DEADLINES: Each issue of the newspaper has an
advertising deadline which appears within the paper itself
WHY IS IT FREE?: Newspapers allow individuals to
place Personals Ads for free as the respondents to those ads
have to pay if they wish to make contact
WHERE ADVERTISED: In the personals section of the
newspaper itself
CAVEATS: None major but these services are getting
overtaken by online singles services that feature a photo
NEGOTIABILITY: None
ORG/S: N/A
BEST WEBSITES: Your newspapers Website

www.ult-media.com
ON OFFER: Free Ads (Arguably The Most Effective &

Efficient Advertising Medium In The World!)
DEADLINES: N/A
WHY IS IT FREE?: Supermarkets offer a noticeboard for
its shoppers to advertise on as an added value service.
While waiting for other members of the family, parents
often fill in the time by reading these free ads.
Noticeboards in sporting clubs, universities and other
community organizations are other great ways of achieving
free targeted advertising (*See Sample Correspondence
Section of this book for a good high-impact A4 landscape
noticeboard ad you can copy the format of).
WHERE ADVERTISED: It isnt - just look around your
local shopping centre, sporting clubs, universities and other
community organizations
CAVEATS: The only cost is the printing which can be
done at home from an inkjet or home laser printer (or at
your work) - the ad can be set up in Word or WordPerfect
(*See Sample Correspondence Section of this book for a
good high-impact A4 landscape noticeboard ad you can
copy the format of). If the noticeboard is popular (e.g.
university), your ad will soon be swamped by others so
replace it often.
NEGOTIABILITY: None - its already free and brilliant
EXTRA: In the opinions of those who assembled this
book, this is the best form of advertising by a mile. Its
free, usually you can target it right at your desired audience
www.ult-media.com
(e.g. lunchroom noticeboard of a firm or university) and

can be changed at any time.
ORG/S: N/A
BEST WEBSITES: N/A

www.ult-media.com
ON OFFER: Free* Domestic Flight

DEADLINES: Season driven so check with airlines on
their Websites
WHY IS IT FREE?: Some airlines charging the same
price as their competitors try to get your business by
offering a free domestic flight *with your international
ticket purchase. Shop around and dont miss out on this
great freebie (for tourists visiting Australia, the cost of a
flight from Sydney to Perth, for example, could exceed
$1,000 - thats excellent value if the international ticket
prices are the same!).
WHERE ADVERTISED: Usual travel media (e.g. travel
section of newspapers, in travel agencies) plus ask your
travel agent
CAVEATS: Make sure the conditions of the ticket
purchase (use-by dates in particular) are fully understood
before making the purchase
NEGOTIABILITY: Very limited but shop around for the
best offer
ORG/S: N/A
BEST WEBSITES: Airline and travel agency Websites
relevant to your local area

www.ult-media.com
ON OFFER: Free Haircuts

DEADLINES: Only available during training college
year/prior to hair competition
WHY IS IT FREE?: Supervised students get to work on
your hair as part of their learning OR professional
hairdressers want a subject for a hairdressing competition.
As womens hair styling is usually much more expensive
than mens, it is a more worthwhile freebie for the former.
WHERE ADVERTISED: In Beauty/Health classifieds
section of newspapers or by calling training institutions
themselves or salons who might employ new trainees
(though they increasingly charge for this). Use the
noticeboard free advertising technique mentioned
elsewhere to arouse interest from students.
CAVEATS: You are putting your hair in students hands.
The professional hairdresser will only work on your hair
for a competition and will probably want to do your hair
their way - not yours.
NEGOTIABILITY: Limited - make sure the type of cut
you want is clear
ORG/S: N/A
www.yellowpages.com) and newspaper classifieds sites
relevant to your local area

www.ult-media.com
ON OFFER: Free Museum Access

DEADLINES: Usually held for 1 day or weekend each
year
WHY IS IT FREE?: It helps attract people to the venue
and raises public awareness of it (many galleries and
museums are privately and/or government funded and thus
have free access anyway)
WHERE ADVERTISED: Usually in local newspapers
and possibly on TV but a call to your local museum will let
you know their policy on this
CAVEATS: None major
NEGOTIABILITY: None
EXTRA: To go at any time to an exhibition or event, use
the media reviewer approach outlined above - this will
usually get you in for free and you will get first class
treatment.
ORG/S: N/A
(e.g. www.whitepages.com) plus your local museum/s may
have their own Websites which you can keep an eye on

www.ult-media.com
ON OFFER: Free Marketing Ideas

DEADLINES: You set them
WHY IS IT FREE?: Assuming you have a small-medium
business, marketing agencies in your area want your
marketing business so you organize a pitch wherein you
write a brief which details your business Strengths,
Weaknesses, Opportunities and Threats (SWOT). In the
brief, you indicate where you want to take the business and
that you are looking for original cost-effective, efficient
solutions. The agencies (sometimes as many as 8 are
competing!) will respond with the best that their marketing
brains came up with. If you are particularly impressed with
one of the pitches, you may use them but even if you dont
choose any of the agencies - which is your absolute right you have gained some marketing insights from the
experience of others at no cost. Were you hiring consultants
for this exercise, the cost would run into thousands of
dollars.
WHERE ADVERTISED: It isnt - try the phone book
under marketing agencies or marketing companies
CAVEATS: None major
NEGOTIABILITY: Its already a great deal
EXTRA: You can choose an agency to implement one of
their ideas rather than a campaign in totality
ORG/S: N/A
country (e.g. www.yellowpages.com)
www.ult-media.com
ON OFFER: Free Live Music

DEADLINES: You set the event date
WHY IS IT FREE?: You are giving young local aspiring
musicians the opportunity to play (in a band) at your party
and agree on a playlist beforehand. They are happy for the
experience of playing live and youve saved the money you
would have spent on live entertainment.
WHERE ADVERTISED: It isnt - try the free
noticeboard (see Sample Correspondence Section for
format guide) of your local conservatoire or the music
instruments shops.
CAVEATS: They may not be that great and youll have to
negotiate over the type of music to be played
NEGOTIABILITY: Considerable in terms of what they
play and whether they can have food and drinks at your
party (which only seems fair)
ORG/S: N/A
BEST WEBSITES: Try the aforementioned noticeboards
instead

www.ult-media.com
VI
Sample
Correspondence.
he following correspondence includes letters that can

be tailored to suit any media liaison but remember
these vital points when starting your mediaFREEBIE supplier relationship:
- The people you are dealing with are VERY busy and
wont waste time with you if you appear too amateurish;
- Call within 1 working week of sending the letter. They
may not have received it or read it yet and a call is a gentle
reminder (the squeaky wheel gets the free oil);
- Dont take non-responses personally. The recipients are
probably just busy and are trying to get around to you;
- Reinforce the size and type of your audience reach (this is
really all they care about) - see letters below;
- If you are given free tickets in return for a media review,
you must attend (or apologize properly in the event of
sickness). Nothing says amateur like a non-attendee of
someone that is on the Media List;
- Thoroughly read Section 2 of this book - it explains the
nuts and bolts of this type of FREEBIE: The #1 Thing You
Can Do To Get Free Stuff.
- Use the letters below to get the ball rolling:
www.ult-media.com
Letter To A Media Organization

(Insert the correct details into your actual letter)
January 1 2001
ATT: Ms Every One
Editor
Mytown Community FM Arts Program
8 Main Street
Mytown AY 11111
Dear Ms Every One,
I wanted to take a quick moment of your time to compliment you on an outstanding
program which has given an invaluable boost to the arts culture of Mytown.
I also would like to arrange a brief meeting with you to discuss some possible voluntary
contributions that I could make to the program.
My background includes extensive involvement in various community arts projects and I
believe that some of these connections and skills may prove beneficial to your program.
To this end, I will contact you by phone in the next few days to arrange a mutually
convenient time to discuss the above further.
Thank you again for your time and congratulations on a first-rate program.
Yours sincerely
Jane Doe
(The phone call and the actual meeting is where you need
to sell exactly what it is that you will bring to the program
i.e. reliability, professionalism, objectivity and enthusiasm)
Version 1 of A Letter To A FREEBIE-Supplier From A

Media Representative
(Insert the correct details into your actual letter and make
sure you use your media organizations letterhead)
January 1 2001
ATT: Ms Any One
Marketing Manager
The Movie Company
1 Main Street
Mytown AY 11111
Dear Ms Any One,
RE: INTRODUCING MYTOWNS NEWEST FILM REVIEWER
As the new film reviewer for Mytown University FMs Weekly Arts Program - a station
with an estimated audience of 55,000 18-24 year-olds, I wanted to take a moment to briefly
introduce myself and organize a means by which you can notify me of your new releases
for inclusion on the show.
After extensive involvement in various community media projects, I took over the Film
Review segment of Mytown University FMs Weekly Arts Program on January 15 and
hope to expand and develop the segment for our considerable young audience.
To this end, if you could fax new film release information to me on 555-5556, it would be
greatly appreciated.
If you could also arrange for me to be added to the Mytown Media List for pre-release
screenings, I can then give your new films the best possible exposure with a review on the
program.
Should you have any further questions, please dont hesitate to contact me on 555-5555 and
I hope that we can subsequently build a long and mutually beneficial relationship.
Yours sincerely
Jane Doe
Arts Program
Mytown University FM
Now lets see how this same letter - with a few minor
revisions - can be tailored for a different product e.g. access
to new cars. This relationship will need a little building
before they will provide new cars for test drives (some can
last a week or more!) but this is an excellent start.
January 1 2001
ATT: Ms Any One
Marketing Manager
The Japanese Car Company
2 Main Street
Mytown AY 11111
Dear Ms Any One,
RE: INTRODUCING MYTOWNS NEWEST AUTO COLUMNIST
As the new auto columnist for Mytowns Suburban Messenger - a periodical with an
estimated audience of 40,000 25-45 year-olds, I wanted to take a moment to briefly
introduce myself and organize a means by which you can notify me of new model releases
or other breaking news for inclusion on the show.
After extensive involvement in various community automotive groups, I took over the Auto
Column in Mytowns Suburban Messenger on January 15 and hope to expand and develop
the section for our considerable car-buying audience.
To this end, if you could fax new publicity release information to me on 555-5556, it would
be greatly appreciated.
If you could also arrange for me to be added to the Media Launch Invitation List for new
models, I can then give them the best possible exposure with a review in the column.
Yours sincerely
Jane Doe
Auto Column - Suburban Messenger
And now tailored for a computer software company:

January 1 2001
ATT: Ms Any One
Marketing Manager
The Software Company
3 Main Street
Mytown AY 11111
Dear Ms Any One,
RE: INTRODUCING MYTOWNS NEWEST GAMES & SOFTWARE REVIEWER
As the new software and games reviewer for BYTE!, a computer news and reviews
magazine show, on Mytowns Community TV Channel - a program with an estimated
audience of 60,000 13-29 year-olds, I wanted to take a moment to briefly introduce myself
and organize a means by which you can notify me of your new software releases for
inclusion on the show.
After extensive involvement in various community computer projects, I took over the
Games & Software Review segment of BYTE! on January 15 and hope to expand and
develop the segment for our considerable young games and software-buying audience.
To this end, if you could fax new software release information to me on 555-5556, it would
be greatly appreciated.
If you could also arrange for me to be added to the Media List for pre-release software
evaluation, I can then give your new programs the best possible exposure with a review on
the show.
Yours sincerely
Jane Doe
BYTE!
Mytown Community TV
And a restaurant:
January 1 2001
ATT: Ms The One
Best In Town Restaurant
33 Main Street
Mytown AY 11111
Dear Ms The One,
RE: INTRODUCING MYTOWNS NEWEST FOOD CRITIC & RESTAURANT
COLUMNIST
As the new food critic and restaurant columnist for Mytowns Inner City Bugle - a
periodical with an estimated audience of 27,000 25-55 year-olds, I wanted to take a moment
to briefly introduce myself and organize a means by which I can feature your restaurant in a
forthcoming comparison of the best restaurants in Mytown.
After extensive involvement in various community culinary groups, I took over the
Restaurant Column in Mytowns Inner City Bugle on January 15 and hope to expand and
develop the section for our considerable dining audience.
To this end, if we could arrange an evening for me to evaluate your restaurant for the
feature, it would be greatly appreciated.
With a thorough evaluation, I can then give your establishment the best possible exposure
in the column.
I will call you later this week to confirm details regarding the above.
Yours sincerely
Jane Doe
Restaurant Column
Inner City Bugle
These samples illustrate how the letter can be adapted to

almost any type of product - happy hunting!
A Letter To A Charity Organization (acting on their behalf

can be a very powerful means of acquiring FREEBIES Insert the correct details into your actual letter)
January 1 2001
ATT: Ms Mary Smith
Director
Mytown Shelter
21 Main Street
Mytown AY 11111
Dear Ms Smith,
I recently read an article about the tremendous work that your organization does for the
Mytown community.
Until I read about your shelters history and achievements, I had no idea of your difficult
struggle in raising community awareness and contributions. I also congratulate you and
your staff for what they achieved with so little for our area.
As a member of the local community with many connections in business, I would like to
offer my voluntary assistance to your organization. Though this support might not
necessarily take the form of cash donations, I am certain that I can boost your material
resources significantly.
If you are comfortable with me pursuing donated goods and materials on your behalf, I will
get underway once I receive your approval.
To this end, I will contact you by phone in the next few days to confirm your agreement.
Yours sincerely
Jane Doe
Sample High-Impact A4 Landscape Noticeboard Ad (created in Word/WordPerfect and printed at home) for
FREE advertising on university, sporting club, community organization noticeboards:
"
CALLING ALL ESL
TEACHERS!
OXFORD HOME TUITION PAYS SEATTLES HIGHEST RATES FOR
ESL/TESOL TEACHERS TO TUTOR STUDENTS ONE-ON-ONE.
PHONE JONATHAN SMITH TODAY ON 0412 111111 FOR DETAILS.
VII
Recommended
Reading List.
he following titles can be used in conjunction with

the aforementioned access to FREEBIES to create a
whole financial plan for your life. By using the
money saved by accessing the FREEBIES listed in the
book, that extra money can be channeled into the avenues
listed in these excellent must-read titles which will
transform your life:
1. Rich Dad, Poor Dad

Robert Kiyosaki with Sharon Lechter
2. The Cashflow Quadrant
Robert Kiyosaki with Sharon Lechter
3. Golden Rules of Wealth
Noel Whittaker
4. Building Wealth: Story-by-Story
Jan Somers
5. Building Wealth Through Investment Property
Jan Somers
6. Buffettology
Mary Buffett
7. The E-Myth
Michael Gerber
8. The Road Less Travelled
M. Scott Peck
www.ult-media.com
These are a starting point rather than an exhaustive list but

are a terrific start to your life of savvy FREEBIE-hunting,
wealth creation and personal happiness.

www.ult-media.com
VIII
Great FREEBIE
Websites.
ny search on a major search engine using the term

FREE will bring up literally millions of sites, but
in our experience these are probably the best on the
Internet at this time:
http://go.to/freefreestuff
www.coolfreebies.com
www.allfreemall.com
www.thefreesite.com
www.planetfreebies.com
www.myfree.com
www.freestuffcentral.com
www.absolutelyfreebies.com
- 436 1999-2000 Ultimate Media
www.ult-media.com
www.freefever.com
www.download.com
- 437 1999-2000 Ultimate Media

www.ult-media.com
XI
Arts Grants &
Fellowship
Funding Bodies.
ome debate exists on whether grants actually

constitute free money or not. Perhaps it depends on
how much additional work one must do outside their
normal activities to qualify and satisfy the grant criteria.
That circular debate notwithstanding, however, a plethora
of grants are constantly available from governments and
private foundations (in the U.S. for example, private
foundations must give away 5% of their total assets every
year to maintain their tax exempt status) for individuals,
groups, companies and organizations.
There is an extraordinary range of these covering most
avenues of human endeavor. To locate most of these an
Internet search using www.metacrawler.com or
www.dogpile.com or with the brilliant free utilities
Webferret (from www.webferret.com) or Inforian Quest
(from www.inforian.com) with the exact type of activity
you are seeking a grant on e.g. self-publishing+grant will
quickly list those in your area of interest. Nonetheless, to
get you started and illustrate the breadth of grants available,
we have included the major arts funding bodies from most
English-speaking Western countries below.
Please note that programs, policies and levels of financial
support vary year-to-year so ALWAYS check with the
funding body for current programs and eligibility criteria.
www.ult-media.com
Guggenheim grants, for example, average US$28,000 (over

150 separate grants awarded in 1999!) so there is a
considerable amount of money on offer which we thought
would interest FREEBIE-hunters like you.
FUNDING BODY/GRANT ENTRY LEGEND

COUNTRY: The host country with state/territorial
parameter included in brackets if appropriate e.g.
(California only)
FUNDING BODY: Name of particular funding body or
organization described e.g. Arts Queensland
NOTE: Programs, policies and levels of financial support
vary year-to-year so ALWAYS check with the funding
body for current programs. (Self-explanatory but extremely
important to always be conscious of)
CURRENT PROGRAMS: List of relevant current
programs funded by the organization - always check
directly though with each group for exact eligibility and
application criteria (which changes frequently!)
OPEN TO: Who can apply for funding from the
organization e.g. Ohio residents & organization (refer
organization for details)
STATED POLICY: What the mission statement of the
organization currently is
ADDRESS: The organizations address
PH: The organizations phone details
www.ult-media.com
WEBSITE: The organizations Website address (if one is

available)
E-MAIL: The organizations general e-mail address for
inquiries
COUNTRY: USA
FUNDING BODY: National Endowment for the Arts
body for current programs.
CURRENT PROGRAMS: Refer Website (far too many
to list but usually awards money on a grant application
basis) - see Museums & Visual Arts Section of Site
OPEN TO: Primarily funds US arts organizations
STATED POLICY: National Endowment for the Arts, an
investment in Americas living cultural heritage, serves
public good by nurturing the expression of human
creativity, supporting the cultivation of community spirit,
& fostering recognition & appreciation of the excellence &
diversity of our nations artistic accomplishments
ADDRESS: National Endowment for the Arts, 1100
Pennsylvania Avenue NW, Washington, DC 20506 USA.
PH: 202-682-5400 FAX: 202-682-5721
WEBSITE: http://arts.endow.gov/
E-MAIL: webmgr@arts.endow.gov
COUNTRY: USA
www.ult-media.com
FUNDING BODY: National Assembly of State Arts

Agencies
CURRENT PROGRAMS: Relate to funding of Arts
organizations
OPEN TO: Arts organizations
STATED POLICY: To advance & promote a meaningful
role for the arts in the lives of individuals, families &
communities throughout the United States. We empower
state arts agencies through strategic assistance that fosters
leadership, enhances planning & decision making, &
increases resources
ADDRESS: National Assembly of State Arts Agencies,
1029 Vermont Avenue, NW, 2nd Floor, Washington, DC
20005 USA.
PH: 202-347-6352 FAX: 202-737-0526
WEBSITE: http://nasaa-arts.org
E-MAIL: nasaa@nasaa-arts.org
COUNTRY: USA
FUNDING BODY: Americans for the Arts
body for current programs
CURRENT PROGRAMS: Include Stabilizing Local Arts
www.ult-media.com
Agencies in the 21st Century, Community Residency

Exchange Program (contact Melissa Palarea,
mpalarea@artsusa.org), Public Art Service Study Final
Report, Mars Millenium Project
OPEN TO: US arts organizations & individuals
STATED POLICY: Americans For The Arts is the
national organization dedicated to building a better
America through the arts. To this end, Americans for the
Arts works with cultural organizations, arts, business &
government leaders & patrons to provide leadership,
research, visibility, professional development & advocacy
to advance support & resources for the arts in communities
across the country
ADDRESS: Americans For The Arts, 1000 Vermont
Avenue, NW, 12th Floor, Washington, DC 20005 USA.
PH: 202-371-2830 FAX: 202-371-0424
WEBSITE: www.artsusa.org
E-MAIL: nalaamem@artswire.org
COUNTRY: USA (Midwest only)
FUNDING BODY: Arts Midwest
CURRENT PROGRAMS: Include Heartland Arts Fund,
the Jazz Touring Fund, Meet the Composer/Midwest, Mid
East/West Fest, Bridging Traditions, Barroco Andino Tour
www.ult-media.com
OPEN TO: Midwest artists & arts groups

STATED POLICY: Arts Midwest enables individuals &
families throughout Americas heartland to share in & to
enjoy the arts & cultures of our region & the world. Arts
Midwests partners include the National Endowment for
the Arts providing significant financial support, our 9 state
arts agencies & foundations, corporations, & individual
supporters
ADDRESS: Hennepin Center for the Arts, 528 Hennepin
Avenue, Suite 310, Minneapolis, MN 55403 USA.
PH: 612-341-0755
WEBSITE:
www.artswire.org/Artswire/artsmidwest/home.htm
E-MAIL: webcom@artsmidwest.org
COUNTRY: USA (Arkansas, Kansas, Missouri, Nebraska,
Oklahoma, Texas only)
FUNDING BODY: Mid-America Arts Alliance
CURRENT PROGRAMS: Include International Visual
Artist Residencies, Community Projects, Support for
Individual Artists, Training & Travel
OPEN TO: Residents & organizations of Arkansas,
Kansas, Missouri, Nebraska, Oklahoma, Texas
www.ult-media.com
STATED POLICY: M-AAAs mission is to transform

lives & build communities by uniting people with the
power of art. In partnership with the 6 state art agencies of
Arkansas, Kansas, Missouri, Nebraska, Oklahoma &
Texas, M-AAA stretches the boundaries of the heartland to
include national & international programs & arts activity
ADDRESS: Mid-America Arts Alliance, 912 Baltimore
Avenue, Suite 700, Kansas City, MO 64105 USA.
PH: 816-421-1388 FAX: 816-421-3918
WEBSITE: www.maaa.org
E-MAIL: info@maaa.org
COUNTRY: USA (DE, DC, MD, NJ, NY, PA, VA, WV
& US Virgin Islands only)
FUNDING BODY: Mid Atlantic Arts Foundation
vary year-to-year so ALWAYS check for current programs.
CURRENT PROGRAMS: Include Individual Artist
Support, Performing Arts & Touring Support, Special
Initiatives In Support Of Jazz, Residency Program, Artist in
residence, America Creates for the Millennium, State
Fellowships, Regional Tours, Planning Grants, Traditional
& Folk Arts Programs, Special Projects, Delmarva Folk
Life Project, Peer Assistance & Mentoring Program,
Internet Access, Open Studio project, Leadership,
International Initiatives
www.ult-media.com
OPEN TO: Residents & organizations of DE, DC, MD,

NJ, NY, PA, VA, WV & the US Virgin Islands
STATED POLICY: To encourage continued
development of the arts & to support arts programs on a
regional basis, Mid Atlantic Arts Foundation is dedicated to
growth & appreciation of the arts throughout the region, the
nation & the world. Foundation programs encourage the
creation of new works of art, promote new relationships &
ideas within the performing arts community, build new
audiences, advocate for arts in education & connect the arts
& artists of the mid-Atlantic region to the rest of the nation
& the world
ADDRESS: Mid Atlantic Arts Foundation, 22 Light Street,
#330, Baltimore, MD 21202 USA.
PH: 410-539-6656 (Ext. 105) FAX: 410-837-5517
WEBSITE: www.charm.net/~midarts/
E-MAIL: maaf@midarts.usa.com
COUNTRY: USA (New England only)
FUNDING BODY: New England Foundation for the Arts
CURRENT PROGRAMS: Include Creation &
Presentation, Community Connections, Culture in
Community
OPEN TO: New England residents & organizations
www.ult-media.com
STATED POLICY: The New England Foundation for

the Arts (NEFA) connects the people of New England with
the power of art to shape our lives & improve our
communities.
ADDRESS: New England Foundation for the Arts, 330
Congress Street, 6th Floor, Boston, MA 02210-1216 USA.
PH: 617-951-0010 FAX: 617-951-0016
WEBSITE: www.nefa.org
E-MAIL: info@nefa.org
COUNTRY: USA (Alaska, Arizona, California, Colorado,
Idaho, Montana, Nevada, New Mexico, Oregon, Utah,
Washington, Wyoming only)
FUNDING BODY: Western States Arts Federation
CURRENT PROGRAMS: Include Arts Policy Research,
Information Systems Development, Literature, Visual Arts,
American Indian Culture, Folk Arts
OPEN TO: Residents & organizations of Alaska, Arizona,
California, Colorado, Idaho, Montana, Nevada, New
Mexico, Oregon, Utah, Washington, Wyoming
STATED POLICY: WESTAF, the Western States Arts
Federation, is a non-profit arts service organization
dedicated to the creative advancement & preservation of
the arts. Focused on serving the state arts agencies, arts
www.ult-media.com
organizations & artists of the West, WESTAF fulfills its

mission by engaging in innovative approaches to the
provision of programs & services, & focuses its efforts on
strengthening the financial, organizational, & policy
infrastructure of the arts in the West
ADDRESS: Western States Arts Federation, 1543 Champa
St., Suite 220, Denver, CO 80202 USA.
PH: 303-629-1166 FAX: 303-629-9717
WEBSITE: www.westaf.org
E-MAIL: staff@westaf.org
COUNTRY: USA (Alabama only)
FUNDING BODY: Alabama State Council on the Arts
CURRENT PROGRAMS: Include Arts in Education,
Community Arts (includes local arts councils, arts centers,
festivals, community planning & design), Folklife, Literary
Arts, Performing Arts (Dance, Opera, Music, Theatre) &
Visual Arts (includes art museums, galleries, crafts &
media/photography)
OPEN TO: Alabama residents & organizations
STATED POLICY: The Council continues to stimulate
growth of the arts & its impact in Alabama by working
with a wide range of arts organizations, individual artists,
educational institutions, & communities. In directing this
www.ult-media.com
effort, the Council has established goals which reflect

current philosophy & priorities
ADDRESS: Alabama State Council on the Arts, 1 Dexter
Avenue Montgomery, AL 36130 USA.
PH: 334-242-4076
WEBSITE: www.arts.state.al.us
COUNTRY: USA (Alaska only)
FUNDING BODY: Alaska State Council on the Arts
CURRENT PROGRAMS: Refer organization directly
OPEN TO: Alaska residents & organizations
ADDRESS: Alaska State Council on the Arts, 411 West
4th Avenue, Suite 1E, Anchorage, AK 99501-2343 USA.
PH: 907-269-6610
WEBSITE: www.educ.state.ak.us/ASCA/home.html
E-MAIL: asca@alaska.net
COUNTRY: USA (American Samoa only)
FUNDING BODY: American Samoa Council on Arts,
Culture & Humanities
www.ult-media.com
OPEN TO: American Samoa residents & organizations

ADDRESS: American Samoa Council on Arts, Culture &
Humanities, PO Box, Pago Pago, American Samoa 96799
USA.
PH: 011-684-633-4347
COUNTRY: USA (Arizona only)
FUNDING BODY: Arizona Commission on the Arts
CURRENT PROGRAMS: Include Artist Fellowships,
Artist Projects, Arizona Artists Roster, Traveling
Exhibitions Program, Visual Artist Slide Bank
OPEN TO: Arizona residents & organizations
STATED POLICY: To act on behalf of the public with
support to programs, services & grants to artists &
arts/community organizations which assure & protect an
environment where the highest quality arts grow & thrive
throughout Arizona
ADDRESS: Arizona Commission on the Arts, 417 West
Roosevelt, Phoenix, AZ 85003 USA.
PH: 602-255-5882 FAX: 602-256-0282
WEBSITE: http://az.arts.asu.edu/artscomm
E-MAIL: general@ArizonaArts.org
COUNTRY: USA
www.ult-media.com
FUNDING BODY: Arkansas Arts Council

OPEN TO: Arkansas residents & organizations
ADDRESS: Arkansas Arts Council, 1500 Tower Building,
323 Center Street, Little Rock, AR 72201 USA.
PH: 501-324-9766
COUNTRY: USA (California only)
FUNDING BODY: California Arts Council
CURRENT PROGRAMS: Include Artists in Residence
Program, Artists Fellowships Program, California
Challenge Program, Multi-Cultural Arts Development
Program, Local Arts Education Partnership Program,
Organizational Support Program, Performing Arts Touring
& Presenting Program, State-Local Partnership Program,
Traditional Folk Arts Program
OPEN TO: California residents & organizations
STATED POLICY: The mission of the California Arts
Council is to make available & accessible quality art
reflecting all of the Californias diverse cultures; to support
the states broad economic, educational, & social goals
www.ult-media.com
through the arts; to provide leadership for all levels of the

arts community; & to present effective programs that add a
further dimension to our cities, our schools, our jobs, & our
creative spirit
ADDRESS: California Arts Council, 1300 I Street, Suite
930, Sacramento, CA 95814 USA.
PH: 916-322-6555 (Toll-free: 800-201-6201) FAX: 916322-6575
WEBSITE: www.cac.ca.gov
E-MAIL: cac@cwo.com
COUNTRY: USA (California only)
FUNDING BODY: Villa Montalvo
CURRENT PROGRAMS: Artist Residency Program:
Free 1-3 month residencies to writers, visual artists,
musicians,
playwrights, architects and composers. While there is no
charge for a residency, artists must provide their own
food, supplies and living expenses. Montalvo offers several
fellowships in the form of small stipends to offset these
living expenses which are based on merit and are awarded
during the selection process.
OPEN TO: US residents
www.ult-media.com
STATED POLICY: Montalvo best serves the needs of a

self-motivated, independent artist and is not appropriate for
those seeking either a communal experience OR total
isolation
ADDRESS: Villa Montalvo, Artist Residency Program,
Box 158, Saratoga CA 95071 USA.
COUNTRY: USA (Colorado only)
FUNDING BODY: Colorado Council on the Arts
CURRENT PROGRAMS: Include Grants to Artists &
Organizations, Directors Grants, Tumblewords, Folk Arts
Mini-Grants, Recognition Awards, Governors Awards for
Excellence in the Arts, Artist Fellowships, Heritage Award
OPEN TO: Colorado residents & organizations
STATED POLICY: The Colorado Council on the Arts
exists for the access, participation & appreciation of the arts
for all Coloradans
ADDRESS: Colorado Council on the Arts, 750
Pennsylvania Street, Denver, CO 80203-3699 USA.
PH: 303-894-2617
WEBSITE: www.state.co.us/gov_dir/arts
E-MAIL: coloarts@artswire.org
COUNTRY: USA (Connecticut only)
www.ult-media.com
FUNDING BODY: Connecticut Commission on the Arts

CURRENT PROGRAMS: Include Artists Fellowships,
Visual Arts Slide Bank, Art in Public Spaces Program,
Connecticut Artists Collection, Performing Artists
Directory, Master Teaching Artists, Urban Artists
Initiative, Volunteer Lawyers for Arts, Commission on the
Arts Gallery, Exhibition Showcases at Bradley Airport,
New England Artists Congress, Organization Challenge
Grant Program, Arts Management Technical Assistance
Program, Arts Partnerships for Stronger Communities, Arts
Presentation Grants, Connecticut Arts Endowment Fund
OPEN TO: Connecticut residents & organizations
STATED POLICY: The Commission supports artistic
excellence & fosters cultural development through the arts
& works to increase public understanding of, participation
in, & support for the arts in Connecticut
ADDRESS: Connecticut Commission on the Arts, 755
Main Street, One Financial Plaza, Hartford, CT 06103
USA.
PH: 860-566-4770 FAX: 860-566-6462
WEBSITE: www.cslnet.ctstateu.edu/cca/
COUNTRY: USA (Delaware only)
FUNDING BODY: Delaware Division of the Arts
www.ult-media.com

CURRENT PROGRAMS: Include General Operating
Support, Project Support, Opportunity Grants, Technical
Assistance, Special Ventures, Artists Slide Registry,
Delaware Arts Stabilization Fund, Opportunity Grants,
Mezzanine Gallery, Education Resource Grants, Individual
Artist Fellowships, Arts in Education Residencies
OPEN TO: Delaware residents & organizations
STATED POLICY: The Delaware Division of the Arts
provides leadership in promoting, supporting, & expanding
creative expression & the role the arts play in our lives
ADDRESS: Delaware Division of the Arts, State Office
Building, 820 North French Street, Wilmington, DE 19801
USA.
PH: 302/577-3540
WEBSITE: www.artsdel.org
E-MAIL: delarts@artswire.org
COUNTRY: USA (DC only)
FUNDING BODY: District of Columbia Commission on
the Arts & Humanities
www.ult-media.com
CURRENT PROGRAMS: Include Grants-in-Aid, Artist

Fellowships, Arts Education, City Arts Projects, Art in
Public Places Program, East of the River Arts Initiative
Program, Mayors Arts Awards, Design DC Program, Film
Fest DC
OPEN TO: Washington DC residents & organizations
STATED POLICY: DCCAH promotes excellence in the
arts by initiating & supporting programs, activities &
policies which inspire, nurture & reflect the multi-ethnic
character & cultural diversity of the people it serves
ADDRESS: District of Columbia Commission on the Arts
& Humanities, 410 8th Street, NW, Fifth Floor,
Washington, DC 20004 USA.
PH: 202-724-5613 FAX: 202-727-4135
WEBSITE: www.capaccess.org/ane/dccah/
E-MAIL: dccah@erols.com
COUNTRY: USA (Florida only)
FUNDING BODY: Division of Cultural Affairs, Florida
Department of State
Fellowships, Florida Artist Residencies, FL Artists Hall of
Fame, FL Arts Recognition, Floridas Poet Laureate,
Exhibition Program
www.ult-media.com
OPEN TO: Florida residents & organizations

STATED POLICY: The Division awards, administers,
monitors, & evaluates cultural grant programs of the
Department of State, as well as plans & implements
programs designed to gain national & international
recognition on behalf of Florida artists & arts
organizations. The Division also disseminates arts-related
information & fosters the development of a receptive
climate for the arts in Florida
ADDRESS: Division of Cultural Affairs, Florida
Department of State, The Capitol, Tallahassee, FL 323990250 USA.
PH: 904/487-2980 FAX: 850-922-5259
WEBSITE: www.dos.state.fl.us/dca/
COUNTRY: USA (Georgia only)
FUNDING BODY: Southern Arts Federation
OPEN TO: Southern US residents & organizations
ADDRESS: Southern Arts Federation, 1401 Peachtree
Street, Suite 460, Atlanta, GA 30309 USA.
PH: 404-874-7244
COUNTRY: USA (Georgia only)
www.ult-media.com
FUNDING BODY: Georgia Council for the Arts

OPEN TO: Georgia residents & organizations
ADDRESS: Georgia Council for the Arts, 530 Means
Street, NW, Suite 115, Atlanta, GA 30318-5730 USA.
E-MAIL: gca@gwins.campus.mci.net
COUNTRY: USA (Guam only)
FUNDING BODY: Guam Council on the Arts &
Humanities
OPEN TO: Guam residents & organizations
ADDRESS: Guam Council on the Arts & Humanities,
Office of the Governor, PO Box 2950, Agana, GU 96910
USA.
PH: 011-671-647-2242
E-MAIL: arts@ns.gov.nu
COUNTRY: USA (Hawaii only)
FUNDING BODY: State Foundation on Culture & the
Arts
www.ult-media.com

CURRENT PROGRAMS: Include Art In Public Places,
Commissioned Works Of Art, Purchased Works Of Art,
Visual Artist, Apprenticeship, Awards, Arts In Education,
Individual Artist Fellowships, Individual Artist Registry
OPEN TO: Hawaii residents & organizations
STATED POLICY: The SFCA offers foundation grants
to support funding for projects that preserve & further
culture & the arts, history & the humanities; administers a
public visual arts program for state public places; conducts
an apprenticeship program to perpetuate folk traditions;
grants fellowships to encourage artists; collaborates with
organizations & educational institutions on arts-ineducation projects; schedules workshops; & provides
limited staff resource assistance
ADDRESS: State Foundation on Culture & the Arts, 44
Merchant Street, Honolulu, HI 96813 USA.
PH: 808-586-0300 FAX: 808-586-0308
WEBSITE: www.state.hi.us/sfca
E-MAIL: sfca@sfca.state.hi.us
COUNTRY: USA (Hawaii only)
FUNDING BODY: Consortium for Pacific Arts &
Cultures
www.ult-media.com

ADDRESS: Consortium for Pacific Arts & Cultures,
2141C Atherton Road, Honolulu, HI 96822 USA.
PH: 808-946-7381
COUNTRY: USA (Idaho only)
FUNDING BODY: Idaho Commission on the Arts
CURRENT PROGRAMS: Include Fellowship Awards,
QuickArt$, Traditional Arts Apprenticeships, Arts
Education, Grants for Arts Organizations
OPEN TO: Idaho residents & organizations
STATED POLICY: The Commission promotes artistic
excellence, education in the arts, access to the arts for all &
community investment in the arts. Its professional staff
administers & develops the programs & services of the
agency, assists grant applicants, & provides technical
assistance
ADDRESS: Idaho Commission on the Arts, PO Box
83720, Boise, ID 83720-0008 USA.
PH: 208-334-2119 FAX: 208-334-2488
WEBSITE: www.state.id.us/arts/
www.ult-media.com
E-MAIL: idarts@artswire.org
COUNTRY: USA (Illinois only)
FUNDING BODY: Illinois Arts Council
CURRENT PROGRAMS: Include Special Assistance
Grants, Access/ Decentralization, Arts Development
(Regranting), Arts-in-Education Residencies,
ArtsResource, Artstour, Ethnic & Folk Arts Master/
Apprenticeships, Illinois Cultural Connections, Short Term
Artists Residencies, Artist Fellowships, Art Fair Directory,
Artists Registry, Artslink, Directory of Illinois Performing
Arts Presenters, Governors Awards For The Arts,
Grantswriting Workshops, Heartland, Local Arts
Agencies Directory, Technical Assistance
OPEN TO: Illinois residents & organizations
STATED POLICY: The mission of the Illinois Arts
Council (IAC) is to serve the diverse people &
communities of Illinois with quality, accessible arts
programming, through engaging in active support &
development of Illinois artists, arts organizations,
educational institutions & communities
ADDRESS: Illinois Arts Council, 100 West Randolph,
Suite 10-500, Chicago, IL 60601 USA.
PH: 312-814-6750 FAX: 312814-1471
www.ult-media.com
WEBSITE: www.state.il.us/agency/iac/
E-MAIL: ilarts@artswire.org
COUNTRY: USA (Indiana only)
FUNDING BODY: Arts Commission
CURRENT PROGRAMS: Include Regional Partnership
Initiative, Grant Programs for Multi-Regional Arts
Organizations, Technical Assistance Program, Individual
Artist Program, Cultural Trust Fund, Governors Arts
Awards, Traditional Arts Indiana
OPEN TO: Indiana residents & organizations
STATED POLICY: The Indiana Arts Commission (IAC)
as public catalyst, partner, & investor, serves the citizens of
Indiana by funding, encouraging, promoting & expanding
all the arts. The Commission acts in the belief that the arts
are human creative expressions of significant value in all
societies. The arts enrich lives, communities, & nations;
strengthen our ability to understand & learn; & define,
communicate, perpetuate, celebrate, & help us to
comprehend all cultures
ADDRESS: Indiana Arts Commission, 402 West
Washington Street, Room 072, Indianapolis, IN 462042741 USA.
PH: 317-232-1268 FAX: 317-232-5595
www.ult-media.com
WEBSITE: www.state.in.us/iac/index.html
E-MAIL: inarts@aol.com
COUNTRY: USA (Iowa only)
FUNDING BODY: Iowa Arts Council
CURRENT PROGRAMS: Include Folklife, Arts
Resources, Arts in Education, Public Art & Design,
Community Development, Technical Assistance, Public
Art Artists, Performing Artists Touring Roster, Art in State
Buildings, Artist Grants, Directory of Iowa Artists &
Performing Groups, Iowa Arts News, Iowa Folklife
Resource Directory
OPEN TO: Iowa residents & organizations
STATED POLICY: Iowa Arts Council supports
exemplary activities that advance the arts in Iowa
ADDRESS: Iowa Arts Council, 600 East Locust, State
Capitol Complex, Des Moines, IA 50319 USA.
PH: 515-281-4451
WEBSITE: www.state.ia.us/government/idca/iac
E-MAIL: jbailey@max.state.ia.us
COUNTRY: USA (Kansas only)
FUNDING BODY: Kansas Arts Commission
www.ult-media.com

OPEN TO: Kansas residents & organizations
ADDRESS: Kansas Arts Commission, Jayhawk Tower,
700 Jackson, Suite 1004, Topeka, KS 66603 USA.
PH: 785-296-3335
COUNTRY: USA (Kentucky only)
FUNDING BODY: Kentucky Arts Council
OPEN TO: Kentucky residents & organizations
ADDRESS: Kentucky Arts Council, 31 Fountain Place,
Frankfort, KY 40601 USA.
PH: 502-564-3757
COUNTRY: USA (Louisiana only)
FUNDING BODY: Division of the Arts, Louisiana
Department of Culture, Recreation, & Tourism
www.ult-media.com
CURRENT PROGRAMS: Include Project Assistance

Program, Arts In Education Program, Arts In Education
Residencies, General Operating Support Program, Local
Arts Agency Program, Folklife Apprenticeship Program,
Individual Artist Mini-Grant Program, Artist Fellowship
Program, Louisiana Artist Roster, Crafts Marketing
Program
OPEN TO: Louisiana residents & organizations
STATED POLICY: The arts are an essential & unique
part of life in Louisiana to which each citizen has a right.
The Louisiana Division of the Arts is the catalyst for
participation, education, development, & promotion of
excellence in the arts. The Division to supports established
arts institutions, nurtures emerging arts organizations,
assists individual artists, encourages the expansion of
audiences, & stimulates public participation in the arts in
Louisiana
ADDRESS: Division of the Arts, Louisiana Department of
Culture, Recreation, & Tourism, 1051 North 3rd Street, PO
Box 44247, Baton Rouge, LA 70804 USA.
PH: 504-342-8180 FAX: 225-342-8173
WEBSITE:
www.crt.state.la.us/crt/ocd/doapage/doapage.htm
E-MAIL: arts@crt.state.la.us
COUNTRY: USA (Maine only)
FUNDING BODY: Maine Arts Commission
www.ult-media.com

CURRENT PROGRAMS: Include Leadership Initiatives,
Arts Education, Community Cultural Development
OPEN TO: Maine residents & organizations
STATED POLICY: The Maine Arts Commission shall
encourage & stimulate public interest & participation in the
cultural heritage & programs of our state; shall expand the
states cultural resources; & shall encourage & assist
freedom of artistic expression for the wellbeing of the arts,
to meet the legitimate needs & aspirations of persons in all
parts of the state
ADDRESS: Maine Arts Commission, 55 Capitol Street,
State House Station 25, Augusta, ME 04333-0025 USA.
PH: 207-287-2724 FAX: 207-287-2335
WEBSITE: www.mainearts.com
E-MAIL: jan.poulin@state.me.us
COUNTRY: USA (Maryland only)
FUNDING BODY: Maryland State Arts Council
CURRENT PROGRAMS: Include Grants For
Organizations, Mini-Grants for Organizations, Individual
www.ult-media.com
Artist Awards, Community Arts Development for County

Arts Councils, Arts in Education
OPEN TO: Maryland residents & organizations
STATED POLICY: The mission of the Maryland State
Arts Council is to encourage & invest in the advancement
of the arts for the people of Maryland. The goals of the
Council are to support artists & arts organizations in their
pursuit of artistic excellence; to ensure the accessibility of
the arts to all citizens of Maryland; & to promote statewide
awareness of arts resources & opportunities
ADDRESS: Maryland State Arts Council, 601 North
Howard Street, 1st Floor, Baltimore, MD 21201 USA.
PH: 410-767-6555 FAX: 410-333-1062
WEBSITE: www.msac.org
E-MAIL: msac@digex.net
COUNTRY: USA (Massachusetts only)
FUNDING BODY: Massachusetts Cultural Council
CURRENT PROGRAMS: Include Mini-Grants, Artist
Grants, Fellowships, Cultural Economic Development,
Education Partnership Initiative, Event & Residency, Local
Cultural Council Grant Program, Local Cultural Council
Matching Incentive Program, Massachusetts Cultural
Facilities Project, Massachusetts Elder Arts Initiative,
www.ult-media.com
Massachusetts Touring Program, Massachusetts Touring

Program, Organizational Support Program, PASS,
Professional Development Program, Science in the
Community Initiative, YouthReach Initiative
OPEN TO: Massachusetts residents & organizations
STATED POLICY: The mission of the MCC is to
promote excellence, access, education, & diversity in the
arts, humanities, & interpretive sciences in order to
improve the quality of life for all Massachusetts residents
& to contribute to the economic vitality of our
communities
ADDRESS: Massachusetts Cultural Council, 120 Boylston
Street, 2nd Floor, Boston, MA 02116-4600 USA.
PH: 617-727-3668 FAX: 617-727-0044
WEBSITE: www.massculturalcouncil.org
E-MAIL: web@art.state.ma.us
COUNTRY: USA (Michigan only)
FUNDING BODY: Michigan Council for Arts and
Cultural Affairs
OPEN TO: Michigan residents & organizations

www.ult-media.com
ADDRESS: Michigan Council for Arts and Cultural

Affairs, 525 West Ottawa Street, PO Box 30705, Lansing,
MI 48909 USA.
PH: 517-241-4011
COUNTRY: USA (Minnesota only)
FUNDING BODY: Minnesota State Arts Board
OPEN TO: Minnesota residents & organizations
ADDRESS: Minnesota State Arts Board, Park Square
Court, 400 Sibley Street, Suite 200, St. Paul, MN 551011949 USA.
PH: 612-215-1600
E-MAIL: msab@tc.umn.edu
COUNTRY: USA (Minnesota only)
FUNDING BODY: Bush Foundation
CURRENT PROGRAMS: Artist Fellowships.
Foundation provides 15 fellowships worth $33,000 to
writers, visual artists, composers & musicians.
OPEN TO: Minnesota residents
www.ult-media.com
ADDRESS: Bush Artist Fellowships, Bush Foundation, E

900, First National Bank Bldg, 332 Minnesota St, St Paul
MN 55101 USA.
PH: 612-227-5222
COUNTRY: USA (Mississippi only)
FUNDING BODY: Mississippi Arts Commission
OPEN TO: Mississippi residents & organizations
ADDRESS: Mississippi Arts Commission, 239 North
Lamar Street, Suite 207, Jackson, MS 39201 USA.
PH: 601-359-6030 FAX: 601-359-6008
WEBSITE: www.arts.state.ms.us
COUNTRY: USA (Missouri only)
FUNDING BODY: Missouri State Council on the Arts
CURRENT PROGRAMS: Include Council Grant
Programs, Program Assistance, Community Arts Program,
Missouri Touring Program, Festivals Program, Statewide
Arts Service, Mini Grants/Technical, Assistance/Festival
Technical, Assistance Released/Reallocated, Missouri
www.ult-media.com
African American Cultural Initiative, Missouri Alliance for

Arts, Missouri Association of Community Arts, Folk Arts
Program, Missouri Humanities Council, Missouri Arts
Conference, Missouri Arts Awards, Artlogue
OPEN TO: Missouri residents & organizations
STATED POLICY: The purpose of the Missouri Arts
Council is to stimulate & encourage the growth,
development, & appreciation of the arts in Missouri
through financial & technical assistance to organizations
for arts projects that serve the people of the state
ADDRESS: Missouri State Council on the Arts,
Wainwright Office Complex, 111 North Seventh Street,
Suite 105, St. Louis, MO 63101 USA.
PH: 314-340-6845 FAX: 314-340-7215
WEBSITE: www.ecodev.state.mo.us/moartscouncil
E-MAIL: mac@state.mt.us
COUNTRY: USA (Montana only)
FUNDING BODY: Montana Arts Council
Professional Development & Opportunity Grants,
Professional Development Grants
OPEN TO: Montana residents & organizations
www.ult-media.com
STATED POLICY: The Montana Arts Council is the

agency of state government charged with promoting &
expanding the significant role of arts & culture in our lives
through a variety of grant & technical assistance programs,
which benefit Montanans of all ages & cultures as current
or future creators, participants or patrons of the arts
ADDRESS: Montana Arts Council, 316 North Park
Avenue, Room 252, Helena, MT 59620-2201 USA.
PH: 406-444-6430 FAX: 406-444-6548
WEBSITE: www.state.mt.us/art/default.htm
E-MAIL: mac@state.mt.us
COUNTRY: USA (Nebraska only)
FUNDING BODY: Nebraska Arts Council
CURRENT PROGRAMS: Include Basic Support Grants,
Arts in Education, Artists in Schools/Communities
Residency Sponsor Grants, Multicultural Assistance
Program, Nebraska Touring & Exhibits Sponsor Grant,
Special Opportunity Support, Artist Program, Artist
Fellowships, Mentoring Program for Artists of Color &
Traditional Artists
OPEN TO: Nebraska residents & organizations
STATED POLICY: The Nebraska Arts Council is a state
agency which promotes the arts, cultivates resources, &
www.ult-media.com
supports excellence in artistic endeavors for all

Nebraskans
ADDRESS: Nebraska Arts Council, Joslyn Castle Carriage
House, 3838 Davenport Street, Omaha, NE 68131-2329
USA.
PH: 402-595-2122 (Toll free: 1-800-341-4067)
FAX: 402-595-2334
WEBSITE: www.gps.k12.ne.us/nac_web_site/nac.htm
E-MAIL: nacart@synergy.net
COUNTRY: USA (Nevada only)
FUNDING BODY: Nevada Arts Council
OPEN TO: Nevada residents & organizations
ADDRESS: Nevada Arts Council, Capitol Complex, 602
North Curry Street, Carson City, NV 89710 USA.
PH: 702-687-6680
COUNTRY: USA (New Hampshire only)
FUNDING BODY: New Hampshire State Council on the
Arts
www.ult-media.com
CURRENT PROGRAMS: Include Arts C.O.R.E.,

Individual Artists, Arts in Education Program, Arts in
Communities, Percent for Art, Council Initiatives, NonGrant Programs
OPEN TO: New Hampshire residents & organizations
STATED POLICY: To insure that the role of the arts in
the life of our citizens will continue to grow & play an ever
more significant part in the welfare & educational
experience of our citizens
ADDRESS: New Hampshire State Council on the Arts, 40
North Main Street, Concord, NH 03301-4974 USA.
PH: 603-271-2789 FAX: 603-271-3584
WEBSITE: www.state.nh.us/nharts/
COUNTRY: USA (New Jersey only)
FUNDING BODY: New Jersey State Council on the Arts
CURRENT PROGRAMS: Include Grants, Fellowships,
Arts Inclusion & Slide Registry
OPEN TO: New Jersey residents & organizations
STATED POLICY: The mission of the New Jersey State
Council on the Arts is to improve the quality of life of this
state, its people & communities by helping the arts to
flourish in New Jersey
www.ult-media.com
ADDRESS: New Jersey State Council on the Arts, PO Box

306, 20 West State Street, # 306, Trenton, NJ 08625-0306
USA.
PH: 609-292-6130 FAX: 609-989-1440
WEBSITE: www.artswire.org/Artswire/njsca/
COUNTRY: USA (New Mexico only)
FUNDING BODY: New Mexico Arts Division
OPEN TO: New Mexico residents & organizations
ADDRESS: New Mexico Arts Division, 228 East Palace
Avenue, Santa Fe, NM 87501 USA.
PH: 505-827-6490
E-MAIL: artadmin@oca.state.nm.us
COUNTRY: USA (New York State only)
FUNDING BODY: New York State Council on the Arts
CURRENT PROGRAMS: Include Arts in Education,
Capital Aid, Electronic Media/Film, Folk Arts, Individual
Artists, Special Arts Services, State & Local Partnerships,
Visual Arts
www.ult-media.com
OPEN TO: New York state residents & organizations

STATED POLICY: The New York State Council on the
Arts is dedicated to preserving & expanding the rich &
diverse cultural resources that are & will become the
heritage of New Yorks citizens. The Council believes in
supporting artistic excellence & the creative freedom of
artists without censure; the rights of all New Yorkers to
access & experience the power of the arts & culture; & the
vital contribution the arts make to the quality of life in New
York communities
ADDRESS: New York State Council on the Arts, 915
Broadway, New York, NY 10010 USA.
PH: 212-387-7000
WEBSITE: www.artswire.org/~nysca/
E-MAIL: nysca@artswire.org
COUNTRY: USA (North Carolina only)
FUNDING BODY: North Carolina Arts Council
CURRENT PROGRAMS: Include Fellowships, NC Folk
Heritage Awards, Regional Artist Project Grants Program,
Residency Center Opportunities, North Carolina Touring
Artist Directory, Folklife Documentary Program,
Internships, Grants for Nonprofit Organizations, Arts in
Education Development Grants, Arts In Education
www.ult-media.com
Partnership Grants, Folklife Documentary Program,

Folklife Projects, General Support, Grassroots Arts
Program, Local Arts Council Salary Assistance, Local
Government Challenge Grants, Management/Technical
Assistance, Multicultural Organization Development
Program, New Realities Program, New Works, Peer
Advisory Network, Professional Development Grants,
Project Support for Literary, Performing & Visual Arts
Programs, Series Support, Special Initiatives, Cultural
Tourism, Underserved Audiences, Millennium Programs
OPEN TO: North Carolina residents & organizations
STATED POLICY: To enrich the cultural life of the
state by nurturing & supporting excellence in the arts & by
providing opportunities for every North Carolinian to
experience the arts
ADDRESS: North Carolina Arts Council, Department of
Cultural Resources, Raleigh, NC 27601-2807 USA.
PH: 919-733-2821
WEBSITE: www.ncarts.org
COUNTRY: USA (North Dakota only)
FUNDING BODY: North Dakota Council on the Arts
CURRENT PROGRAMS: Include Arts-In-Education,
Special Project Grants, Institutional Support Program,
www.ult-media.com
Professional Development, Traditional Arts Apprenticeship

Program
OPEN TO: North Dakota residents & organizations
STATED POLICY: It is declared to be the policy of the
state to join with private patrons & with institutions &
professional organizations concerned with the arts to ensure
that the role of our communities will continue to grow &
will play an evermore significant part in the welfare &
educational experience of our citizens
ADDRESS: North Dakota Council on the Arts, 418 East
Broadway Ave., Suite 70, Bismarck, ND 58501-4086 USA.
PH: 701-328-3954 FAX: 701-328-3963
WEBSITE: www.state.nd.us/arts/
E-MAIL: thompson@pioneer.state.nd.us
COUNTRY: USA (Northern Mariana Islands only)
FUNDING BODY: Commonwealth Council for Arts &
Culture
OPEN TO: Northern Mariana Islands residents &
organizations
ADDRESS: Commonwealth Council for Arts & Culture,
PO Box 553, CHRB, CNMI Convention Center,
www.ult-media.com
Commonwealth of the Northern Mariana Islands, Saipan,

MP 96950 USA.
PH: 9-011-670-322-9982
COUNTRY: USA (Ohio only)
FUNDING BODY: Ohio Arts Council
Fellowship, Artists Projects, Professional Development,
Assistance Programs, Arts in Education, Artist Projects
Program
OPEN TO: Ohio residents & organizations
STATED POLICY: To foster & encourage the
development of the arts & assist the preservation of Ohios
cultural heritage
ADDRESS: Ohio Arts Council, 727 East Main Street,
Columbus, OH 43205-1796 USA.
PH: 614-466-2613 FAX: 614-466-4494
WEBSITE: www.oac.ohio.gov/
E-MAIL: bfisher@mail.oac.ohio.gov OR
wlawson@mail.oac.ohio.gov
COUNTRY: USA (Oklahoma only)
FUNDING BODY: Oklahoma Arts Council
www.ult-media.com

CURRENT PROGRAMS: Include Arts Education,
Community Arts, the Artists-in-Residence, Oklahoma
Touring Programs
OPEN TO: Oklahoma residents & organizations
STATED POLICY: Encouraging & stimulating arts in
Oklahoma
ADDRESS: Oklahoma Arts Council, PO Box 52001-2001,
Oklahoma City, OK 73152-2001 USA.
PH: 405-521-2931 FAX: 405-521-6418
WEBSITE: www.state.ok.us/~arts
E-MAIL: okarts@tmn.com
COUNTRY: USA (Oregon only)
FUNDING BODY: Oregon Arts Commission
CURRENT PROGRAMS: Include Arts Industry
Development Grants, Individual Artists Fellowship Grants,
Arts Build Communities, Regional Arts Partnerships,
Regional Arts Education Partnerships, Arts Build
Communities Technical Assistance, Cultural Planning,
Oregon Folklife Program, Governors Awards for the Arts,
Percent for Art Program
www.ult-media.com
OPEN TO: Oregon residents & organizations

STATED POLICY: To foster the arts in Oregon &
ensure their Excellence
ADDRESS: Oregon Arts Commission, 775 Summer Street,
NE, Salem, OR 97310 USA.
PH: 503-986-0082
WEBSITE: http://art.econ.state.or.us
E-MAIL: oregon.artscomm@state.or.us
COUNTRY: USA (Pennsylvania only)
FUNDING BODY: Commonwealth of Pennsylvania
Council on the Arts
CURRENT PROGRAMS: Include AOAP, Entry,
Projects, Individual Artists, Accessibility to the Arts in PA
for Individuals with Disabilities, Arts In Education,
Pennsylvania Partners in the Arts, Professional
Development & Consulting
OPEN TO: Pennsylvania residents & organizations
STATED POLICY: To help encourage, maintain,
strengthen, & otherwise support many types of arts
organizations to make maximally accessible to all
Commonwealth citizens arts programs of highest-possible
quality, with special priority to be given to those which
reflect the traditional arts & to those which nurture the
www.ult-media.com
folklife, folk arts, & aesthetic heritages of diverse ethnic

groups throughout the Commonwealth
ADDRESS: Commonwealth of Pennsylvania Council on
the Arts, Finance Building, Room 216, Finance Building,
Harrisburg, PA 17120 USA.
PH: 717-787-6883 FAX: 717-783-2538
COUNTRY: Puerto Rico
FUNDING BODY: Institute of Puerto Rican Culture
OPEN TO: Puerto Rican residents & organizations
ADDRESS: Institute of Puerto Rican Culture, Apartado
Postal 4184, San Juan, Puerto Rico 00902-4184.
PH: 809-723-2115
COUNTRY: USA (Rhode Island only)
FUNDING BODY: Rhode Island State Council on the
Arts
CURRENT PROGRAMS: Include Grant Awards,
Fellowships
OPEN TO: State residents & organizations
www.ult-media.com
STATED POLICY: To stimulate & encourage throughout

Rhode Island the study & presentation of the performing,
visual, & environmental arts & public interest &
participation therein;
ADDRESS: Rhode Island State Council on the Arts, 95
Cedar Street, Suite 103, Providence, RI 02903 USA.
PH: 401-277-3880 FAX: 401-521-1351
WEBSITE: www.risca.state.ri.us
E-MAIL: info@risca.state.ri.us
COUNTRY: USA (South Carolina only)
FUNDING BODY: South Carolina Arts Commission
Governors Awards For the Arts, Harris Folk Heritage
Awards, State Art Collection, Arts Education Grants, Grant
Research in the Arts & Humanities
OPEN TO: South Carolina residents & organizations
STATED POLICY: To support & develop the arts in
South
Carolina. The Commission provides a wide variety of
programs & services in all art forms, & awards funds for
arts projects & activities to organizations & individuals
residing in the state
www.ult-media.com
ADDRESS: South Carolina Arts Commission, 1800

Gervais Street, Columbia, SC 29201 USA.
PH: 803-734-8696 FAX: 803-734-8526
WEBSITE: www.state.sc.us/arts/
E-MAIL: kenmay@scsn.net
COUNTRY: USA (South Dakota only)
FUNDING BODY: South Dakota Arts Council
CURRENT PROGRAMS: Include Artist Project Grants,
Artists-In-Schools, Arts Challenge Grants, Interim
Funding, Professional Development Technical Assistance,
For Native American Youth, Project Grant, Statewide
Services Program, Touring Arts, Heartland Arts Fund,
Community Connections
OPEN TO: South Dakota residents & organizations
STATED POLICY: The South Dakota Arts Council
serves South Dakotans & their communities through the
arts[by] recognizing the importance of creativity in the
lives of all South Dakotans, the Council makes quality arts
accessible throughout the state by providing grants,
services & information to artists, arts organizations, schools
& public

www.ult-media.com
ADDRESS: South Dakota Arts Council, Office of Arts,

Dept. of Education & Cultural Affairs, 800 Governors
Drive, Pierre, SD 57501-2294 USA.
PH: 605-773-3131 FAX: 605-773-6962
WEBSITE:
www.state.sd.us/state/executive/deca/sdarts/sdarts.htm
E-MAIL: sdac@stlib.state.sd.us
COUNTRY: USA (Tennessee only)
FUNDING BODY: Tennessee Arts Commission
CURRENT PROGRAMS: Include Arts Advancement &
Expansion, Arts Build Communities, Arts in Education,
Arts Projects Support, Rural Arts Projects Support, General
Operating Support, Individual Artist Fellowships, Major
Cultural Institutions, Special Opportunities, Technical
Assistance
OPEN TO: Tennessee residents & organizations
STATED POLICY: To stimulate & encourage
throughout the State the study & presentation of
performing, visual, & literary arts & public interest &
participation therein
ADDRESS: Tennessee Arts Commission, Citizens Plaza,
401 Charlotte Avenue, Nashville, TN 37243-0780 USA.
PH: 615-741-1701 FAX: 615-741-8559
www.ult-media.com
WEBSITE: www.arts.state.tn.us
E-MAIL: btarleton@mail.state.tn.us
COUNTRY: USA (Texas only)
FUNDING BODY: Texas Commission on the Arts
CURRENT PROGRAMS: Include Administrative &
Project Support, Artist in Education Residency Program,
Arts Basic Awards Recognition Program, Arts Education
Projects, Cultural Connections, Decentralization Program,
Developmental Assistance to Minority Orgs, Project
B.R.I.D.G.E., Subgranting Project Support, County Arts
Expansion Program, Rosters & Resource Catalogues
OPEN TO: Texas residents & organizations
STATED POLICY: To conserve Texas rich & diverse
heritage through the advancement of the arts & cultural
industries
ADDRESS: Texas Commission on the Arts, PO Box
13406, Austin, TX 78711-3406 USA.
PH: 512-463-5535 FAX: 512-475-2699
WEBSITE: www.arts.state.tx.us
E-MAIL: front.desk@arts.state.tx.us
COUNTRY: USA (Utah only)
FUNDING BODY: Utah Arts Council
www.ult-media.com

CURRENT PROGRAMS: Include Community Arts
Development Grants, Challenge Grants for Arts Councils,
Technical Assistance Grants, General Support Grants,
Project Grants
OPEN TO: Utah residents & organizations
STATED POLICY: The Utah Arts Council serves all the
people of the state as it fosters creativity, promotes
excellence, & encourages diversity in the arts in Utah
ADDRESS: Utah Arts Council, 617 East South Temple
Street, Salt Lake City, UT 84102-1177 USA.
PH: 801-236-7555 FAX: 801-236-7556
WEBSITE: www.ce.ex.state.ut.us/arts/
E-MAIL: dadamson@email.state.ut.us
COUNTRY: USA (Vermont only)
FUNDING BODY: Vermont Arts Council
CURRENT PROGRAMS: Include Opportunity Grants,
Cultural Tourism Initiative, Statewide Arts Conference,
New England Artists Trust Congress, School Partnership
Initiative, Web Site/Internet Development, Publications,
Slide Bank, Arts Law Databank, Governors Award for
www.ult-media.com
Excellence in the Arts, Cerf Award for Lifetime

Achievement in the Arts, Council Citations, Chairs
Business Award
OPEN TO: Vermont residents & organizations
STATED POLICY: To advance the arts for the benefit of
all
ADDRESS: Vermont Arts Council, 136 State Street,
Drawer 33, Montpelier, VT 05633-6001 USA.
PH: 802-828-3291 FAX: 802-828-3363
WEBSITE: www.state.vt.us/vermont-arts/
E-MAIL: info@arts.vca.state.vt.us
COUNTRY: USA (Virginia only)
FUNDING BODY: Virginia Commission for the Arts
CURRENT PROGRAMS: This year the Commission
will be reviewing applications in the disciplines of painting,
works on paper, and poetry. Artists fellowships of up to
$5,000 are available to professional artists and writers of
exceptional talent.
OPEN TO: Virginia residents & organizations
ADDRESS: Virginia Commission for the Arts, 223
Governor Street, Richmond, VA 23219 USA.
PH: 804-225-3132
WEBSITE: www.artswire.org/~vacomm
www.ult-media.com
E-MAIL: vacomm@artswire.org
COUNTRY: USA (Virgin Islands only)
FUNDING BODY: Virgin Islands Council on the Arts
OPEN TO: Virgin Islands residents & organizations
ADDRESS: Virgin Islands Council on the Arts, 41-42
Norre Gade, 2nd Floor, PO Box 103, St. Thomas, VI 00802
USA.
PH: 340-774-5984
COUNTRY: USA (Washington only)
FUNDING BODY: Washington State Arts Commission
CURRENT PROGRAMS: Include Awards Program,
Project Support Program, Organizational Support Program,
Institutional Support Program, Cooperative Partnerships,
Grants to Artists
OPEN TO: Washington residents & organizations
STATED POLICY: The Washington State Arts
Commission states its dedication to the support of the
www.ult-media.com
promotion, growth, development, & preservation of the arts

within the state
ADDRESS: Washington State Arts, Commission, 234 East
8th Avenue, PO Box 42675, Olympia, WA 98504-2675
USA.
PH: 360-753-3858 FAX: 360-586-5351
WEBSITE: www.wa.gov/art/
E-MAIL: wsac@artswire.org
COUNTRY: USA (West Virginia only)
FUNDING BODY: West Virginia Commission on the
Arts
Fellowships, Grants
OPEN TO: West Virginia residents & organizations
STATED POLICY: The West Virginia Commission on
the Arts, established in 1967, works with artists, arts
organizations, schools, & community groups to foster a
fertile environment for the artistic, cultural, educational &
economic development of the state
ADDRESS: Arts & Humanities Section, West Virginia
Division of Culture & History, 1900 Kanawha Blvd. East,
Capitol Complex, Charleston, WV 25305-0300 USA.
PH: 304-558-0220
www.ult-media.com
WEBSITE: www.wvlc.wvnet.edu/culture/arts.html
COUNTRY: USA (Wisconsin only)
FUNDING BODY: Wisconsin Arts Board
CURRENT PROGRAMS: Include Percent for Art, Arts
Challenge Initiative, Artist Fellowship Awards
OPEN TO: Wisconsin residents & organizations
STATED POLICY: Enhancing the appreciation of &
ensuring the continued vitality of the arts in Wisconsin
ADDRESS: Wisconsin Arts Board, 101 East Wilson
Street, 1st Floor, Madison, WI 53702 USA.
PH: 608-266-0190 FAX: 608-267-0380
WEBSITE: www.arts.state.wi.us
E-MAIL: artsboard@arts.state.wi.us
COUNTRY: USA (Wyoming only)
FUNDING BODY: Wyoming Arts Council
CURRENT PROGRAMS: Refer Website for detailed
listings
OPEN TO: Wyoming residents & organizations
www.ult-media.com
STATED POLICY: The Wyoming Arts Councils

mission is to enhance Wyomings quality of life & its
cultural & economic strength
ADDRESS: Wyoming Arts Council, 2320 Capitol Avenue,
Cheyenne, WY 82002 USA.
PH: 307-777-7742 FAX: 307-777-5499
WEBSITE: http://commerce.state.wy.us/cr/arts
E-MAIL: wyoarts@artswire.org
COUNTRY: USA
FUNDING BODY: Gottleib Foundation
CURRENT PROGRAMS: Emergency assistance artist
grants [c. $4,000] for artists working on a mature level for
10 or more years who have needs arising from unforeseen
catastrophic accidents
ADDRESS: Gottleib Foundation, 380 W Broadway, New
York NY 10012 USA.
COUNTRY: USA
FUNDING BODY: Open Society Institute
www.ult-media.com
CURRENT PROGRAMS: Fellowships in Fine Arts,

Performing Arts
OPEN TO: Applicants must be authorized to work in the
US
STATED POLICY: For artists who have substantially
completed their work & require support in order to bring
their work to completion & presentation before a wider
publicon the issues of death & dying
ADDRESS: Project on Death in America, Humanities &
Arts Initiative, Open Society Institute, 400 West 59th St,
New York NY 10019 USA.
PH: 212-548-4613
WEBSITE: www.soros.org/death/eligibility.htm
E-MAIL: pdia@sorosny.org
COUNTRY: USA
FUNDING BODY: W. Eugene Smith Memorial Fund
CURRENT PROGRAMS: W. Eugene Smith grants in
humanistic photography
STATED POLICY: These awards will go to the
photographers working in a mode sympathetic with/to the
work of Smith, in whose memory this grant has been
established
www.ult-media.com
ADDRESS: W. Eugene Smith Memorial Fund,

International Center of Photography, 1133 Avenue of the
Americas, New York NY 10036
PH: 212-860-1777 (Ext. 186)
COUNTRY: USA
FUNDING BODY: Aaron Siskind Foundation
CURRENT PROGRAMS: Photography Fellowships (c.
$5,000) to support ongoing work in photography & related
work
ADDRESS: Aaron Siskind Foundation, c/o The School of
Visual Arts, 214 E. 21st St., New York, NY 10010 USA.
COUNTRY: USA
FUNDING BODY: Artslink
CURRENT PROGRAMS: Grants for collaborative
projects, Residencies
STATED POLICY: To enable US artists/arts
organizations to work collaboratively with counterparts in
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Central & Eastern Europe on projects that benefit artists &

audiences in both countries
ADDRESS: Artslink, CEC International Partners, 12 W.
31 Street, New York, NY 10001-4415 USA.
WEBSITE: www.cecip.org/artslink/index.html
E-MAIL: artslink@cecip.org
COUNTRY: USA
FUNDING BODY: Gunk Foundation
CURRENT PROGRAMS: Public Art Grants (c. $5,000)
STATED POLICY: To support provocative projects
integrated into daily life, e.g. art on public transportation,
city streets, work places
ADDRESS: The Gunk Foundation/Critical Press,
Attention: Nadine Lemmon, PO Box 333, Gardiner, NY
12525 USA.
PH: 914-255-8252
COUNTRY: USA (Chicago only)
FUNDING BODY: Chicago Department of Cultural
Affairs

www.ult-media.com

CURRENT PROGRAMS: Chicago Artists International
Program - exchange grants for Chicago artists for
residencies & exhibition opportunities.
OPEN TO: Chicago residents
ADDRESS: Chicago Arts International Program, Chicago
Department of Cultural Affairs, 78 East Washington St.,
Chicago, IL 60602, USA.
COUNTRY: USA
FUNDING BODY: Pollock-Krasner Foundation
CURRENT PROGRAMS: Grants ($1,000-$30,000) to
artists of high artistic merit in painting, mixed media,
printmaking, sculpture, installation
ADDRESS: Pollock-Krasner Foundation, Inc., 725 Park
Ave., PO Box 4957, New York, NY 10185 USA.
PH: 212-396-1771
COUNTRY: USA
FUNDING BODY: Asian Cultural Council
www.ult-media.com

CURRENT PROGRAMS: Residencies in Japan for
American artists interested in pursuing creative projects.
Duration of residence is usually one to six months.
OPEN TO: Preference is given to performing and visual
artists, though playwrights and writers will be considered.
ADDRESS: Ralph Samuelson, Asian Cultural Council,
1290 Avenue of the Americas Rm 3450, New York NY
10104 USA.
COUNTRY: USA
FUNDING BODY: Japan-United States Friendship
Commission
CURRENT PROGRAMS: United States/Japan Creative
Artists Program - 6-month residencies in Japan for
individual creative artists in any discipline
ADDRESS: Japan-United States Friendship Commission,
1120 Vermont Avenue, NW, Suite 925, Washington, DC
20005 USA.
PH: 202-275-7712 FAX: 202-275-7413
WEBSITE: www.jusfc.gov/commissn/commissn.html
www.ult-media.com
E-MAIL: jusfc@jusfc.gov
COUNTRY: USA
FUNDING BODY: Institute of International Education
CURRENT PROGRAMS: Fund for U.S. Artists at
International Festivals & Exhibitions - grant for artists who
have been invited to an international festival & to support
U.S. representation at major international contemporary
visual arts exhibitions ($1.1 million available Annually)
ADDRESS: Institute of International Education, Opposite
United Nations, First Avenue, Midtown Manhattan, NY
USA.
PH: 212-984-5400
WEBSITE: www.iie.org
E-MAIL: thefund@iie.org
COUNTRY: USA
FUNDING BODY: Millay Colony for the Arts
CURRENT PROGRAMS: Artist Residencies For Visual
Artists, Writers & Composers. Residencies are for 1 month.
www.ult-media.com

STATED POLICY: Criteria is talent.
ADDRESS: Millay Colony for the Arts, East Hill Rd, Box
3, Austerlitz NY 12017 USA.
PH: 518-392-3103
E-MAIL: director@millaycolony.org
COUNTRY: USA
FUNDING BODY: Mother Jones Photo Fund
CURRENT PROGRAMS: Mother Jones International
Fund for Documentary Photography Awards & Medal of
Excellence - minimum of 4 grants of at least US$7,000
each + an exhibition of all award winners work will be
mounted & the awards will be presented at a public
ceremony.
OPEN TO: All but you must have completed at least 1
years work toward a multiyear project - grants are for
works-in-progress, & will not be awarded to fund books or
exhibitions of completed projects
STATED POLICY: Work must address important
political, social, economic, environmental or ethical issues
ADDRESS: The Mother Jones Photo Fund, 731 Market
Street, Suite 600, San Francisco, CA 94103 USA.
PH: 415-665-6637 FAX: 415-665-6696
www.ult-media.com
WEBSITE: www.motherjones.com/photofund
E-MAIL: photofund@motherjones.com
COUNTRY: USA
FUNDING BODY: National Press Photographers
Association
CURRENT PROGRAMS: Documentary Sabbatical
Award - Grant of $15,000
STATED POLICY: Awarded to a photographer who
presents a proposal on the theme, The Changing Face of
America
ADDRESS: Bill Luster, 3613 Sorrento Avenue, Louisville,
KY 40241 USA.
WEBSITE: http://metalab.unc.edu/nppa/sabbatical/
COUNTRY: USA
FUNDING BODY: Light Work
CURRENT PROGRAMS: Artist In Residence Program
For Photography & Related Media - 1 month stays inc.
housing, studio space, $1,200 stipend
www.ult-media.com

ADDRESS: Light Work 3116 Waverly Ave. Syracuse, NY
13244 USA.
PH: 315-443-2450
COUNTRY: USA
FUNDING BODY: Buhl Foundation
CURRENT PROGRAMS: Grant for photography of the
American Landscape
ADDRESS: Buhl Foundation, Attn. Grant Applications,
114 Greene St, New York, NY 10012
PH: 212-274-0100
COUNTRY: USA
FUNDING BODY: John Simon Guggenheim Memorial
Foundation
CURRENT PROGRAMS: John Simon Guggenheim
Foundation Grants (Average grant c. US$28,000, 158
awarded last year)
OPEN TO: US/Canadian citizens, permanent residents
www.ult-media.com
STATED POLICY: Grants are awarded to men &

women who have already demonstrated exceptional
capacity for productive scholarship or exceptional creative
ability in the arts& are ordinarily made for a period of 6
months to 1 year
ADDRESS: John Simon Guggenheim Memorial
Foundation, 90 Park Avenue, New York, NY 10016 USA.
PH: 212-687-4470
COUNTRY: USA
FUNDING BODY: Lucky Dog
CURRENT PROGRAMS: Artist-In-Residence Programs
for visual artists, photographers, performers, writers, video/
filmmakers, composers & craftspeople to live & work in
some of the most beautiful places in the world - 24
National Park Service programs total.
OPEN TO: Varies by program-refer organizer
ADDRESS: Lucky Dog, Studio #11, Box 65552, St Paul
MN 55165 USA.
PH: 651-776-1738
E-MAIL: bfournier@artswire.org
COUNTRY: USA
FUNDING BODY: Womens Studio Workshop
www.ult-media.com

CURRENT PROGRAMS: Artists Fellowships WSW is
accepting applications for its 2000 Fellowship Programs in
intaglio, water based screen printing, photography,
papermaking, letterpress and ceramic.
OPEN TO: US Women
STATED POLICY: Fellowship awards are designed to
provide artists with concentrated work time to explore
new ideas in a dynamic and cooperative community of
women artists in a rural environment. Fellows (to apply
send proposal, resume, 10 slides of work, proposed
dates and length of residency and a SASE for return of
slides) have unlimited access to the studio of their choice
and may work in two to eight week sessions, from March
through June. Fellowship awards subsidize a portion of the
studio operating expenses. The cost to fellowship recipients
is $200 per week plus materials, about one third the actual
cost, and includes on-site housing.
ADDRESS: Womens Studio Workshop, Box 489,
Rosendale NY 12472 USA.
PH: 914-658-9133 FAX: 914-658-9031
WEBSITE: www.wsworkshop.org
E-MAIL: wsw@ulster.net
COUNTRY: USA
www.ult-media.com
FUNDING BODY: Geraldine R. Dodge Foundation

CURRENT PROGRAMS: Artists residencies which
include a $2,000 artists stipend, travel money, housing and
unlimited access to studios (applicants should submit a one
page project description, resume, ten numbered slides of
recent work including slide script (title of work, medium,
size and date), and SASE for return of
Materials).
OPEN TO: Emerging US printmakers, papermakers,
photographers and book artists
ADDRESS: Ann Kalmbach, Womens Studio Workshop,
722 Binnewater Lane, Rosendale NY 12472 USA.
PH: 914-658-9133
WEBSITE: www.wsworkshop.org
COUNTRY: USA
FUNDING BODY: Center for Creative Photography,
University of Arizona
CURRENT PROGRAMS: Ansel & Virginia Adams
Research Scholarships (annual $5,000 award)
www.ult-media.com
ADDRESS: University of Arizona, Center for Creative

Photography, Tucson, AZ 85721, USA.
PH: 602-621-7968
COUNTRY: USA
FUNDING BODY: Barbara Deming Memorial Fund
CURRENT PROGRAMS: Barbara Deming Memorial
Fund (Grants $250-$1,000)
OPEN TO: US women
STATED POLICY: For feminist women artists whose
work speaks for social justice & focuses on women &
womens issues
ADDRESS: Money for Women, Barbara Deming
Memorial Fund, Box 40-1043, Brooklyn, NY 11240-1043,
USA.
COUNTRY: USA
FUNDING BODY: Maine Photographic Workshops
CURRENT PROGRAMS: Ernst Haas Grant ($10,000 +
workshops also awards 12 $650 tuition grants)
OPEN TO: Established mid-career photographers
www.ult-media.com
ADDRESS: The Maine Photographic Workshops, PO Box

200, 2 Central Street, Rockport, ME 04856 USA.
PH: 207-236-8581 FAX: 207-236-2558
WEBSITE: www.meworkshops.com
E-MAIL: info@meworkshops.com
COUNTRY: USA
FUNDING BODY: Friends of Photography
CURRENT PROGRAMS: Ferguson Grant (Annual
award $2,000)
OPEN TO: New fine-art photographers
ADDRESS: Friends of Photography, 240 4th St., San
Francisco, CA 94103, USA.
PH: 415-495-7000
COUNTRY: USA
FUNDING BODY: Puffin Foundation
CURRENT PROGRAMS: Grants for projects
(Applications October-December)
STATED POLICY: Projects must have social relevance
www.ult-media.com
ADDRESS: The Puffin Foundation, 20 E. Oakdene Ave.,

Teaneck, NJ 07666, USA.
COUNTRY: USA
FUNDING BODY: Arts International
CURRENT PROGRAMS: Arts Residencies For artists
from Africa, the Middle East, Latin America, the
Caribbean, Asia & the Pacific Islands. Grants up to
$30,000.
OPEN TO: See CURRENT PROGRAMS
STATED POLICY: To provide opportunities to work
with US-based artists under the umbrella of a US host
organization.
ADDRESS: Inroads, Arts International, 809 United
Nations Plaza, New York NY 10017 USA.
PH: 212-984-5588
COUNTRY: USA (Closes September 30)
FUNDING BODY: Andy Warhol Foundation for the
Visual Arts
www.ult-media.com
CURRENT PROGRAMS: Fellowship program for visual

artists. The fellowship consists of a free one-semester
residency (fall or winter/spring term) in Cassis, France,
plus airfare and living expenses provided by Andy Warhol
Foundation for the Visual Arts (Closes September 30).
OPEN TO: All
ADDRESS: William Reichard, Camargo Foundation, 125
Park Square Court, 400 Sibley Street, St Paul MN 55101
USA.
PH: 612-290-2237
COUNTRY: UK
FUNDING BODY: Arts Council of England
body for current programs and the criteria therein.
CURRENT PROGRAMS: Artists in Sites for Learning
Grants, Artists Film & Video National Fund for
Production, Artists Film & Video National Fund for
Exhibition & Initiatives, Animate!, National Exhibition
Awards (R & D & Production), National Visual Arts
Publishing Awards, New Media Projects Fund
OPEN TO: UK citizens & organizations
STATED POLICY: The aim of the Department is to
promote the creation of contemporary work of high quality
& to enlarge public understanding of the contemporary
visual arts, including photography & architecture. Funding
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is mainly focused on leading edge contemporary work

often in collaboration or in concert with other Arts Council
departments & our Regional Arts Boards colleagues
ADDRESS: Arts Council of England, 14 Great Peter
Street, London SW1P 3NQ.
PH: 0171-973-6472
WEBSITE: www.artscouncil.org.uk (Click on Arts, then
Visual Arts)
E-MAIL: info.visualart@artscouncil.org.uk
COUNTRY: Australia
FUNDING BODY: Australia Council For The Arts
CURRENT PROGRAMS: Visual Arts/Craft Fund: New
Work, Presentation & Promotion, Development, Triennial
Grants, Fellowships, Partnerships, Commissions
OPEN TO: Australian citizens
STATED POLICY: As the Federal Governments arts
funding & advisory body, the Australia Council fosters a
strong artistic life throughout the nation by encouraging
excellence & diversity in the arts, by providing money &
expertise to allow artists, organizations & communities to
develop their artistic potential & to experiment in new
directions, & by making the arts available to as many
Australians as possible
www.ult-media.com
ADDRESS: Australia Council, PO Box 788, Strawberry

Hills NSW 2012 Australia.
PH: 02-9950-9000 (Toll-free: 1800-226-912)
FAX: 02-9950 9111
WEBSITE: www.ozco.gov.au
E-MAIL: mail@ozco.gov.au
COUNTRY: Australia (Queensland only)
FUNDING BODY: Arts Queensland
CURRENT PROGRAMS: Include Biz Arts,
Collaborative Design Fund, Public Art Youth Program,
Museum Development Program, Individual Professional
Development Program, Regional Writing Fund, Special
Projects Fund, Art & Technology Summer School &
Design Winter School Bursaries, Regional Arts
Development Fund, Ethnic Community Assistance GrantsCultural Activities, Digital Media Program
OPEN TO: Queensland residents
STATED POLICY: To build & enrich Queenslands arts
& cultural life
ADDRESS: Arts Queensland, GPO Box 1436, Brisbane
Qld 4001 Australia.
PH: Tel: 07-3224 4896 FAX: 07-3224 4077
WEBSITE: www.arts.qld.gov.au
www.ult-media.com
E-MAIL: vacd@arts.qld.gov.au (Visual Arts Craft &

Design)
COUNTRY: Australia (Australian Capital Territory only)
FUNDING BODY: Arts ACT
CURRENT PROGRAMS: Emerging Artists,
Presentation, New Work, Industry Development, Film
Video & New Media, Chief Ministers ACT Creative Arts
Fellowship, Chief Ministers ACT Book of the Year Award
OPEN TO: ACT residents & organizations
STATED POLICY: To advise the Chief Minister on a
broad range of arts related issues, implement stated
government policies relating to the arts, in particular the
Arts Development Strategy, provide administrative &
professional support to the ACT Cultural Council &
administer the ACT Arts Development Funding Program.
artsACT also oversights the management of a range of
ACT cultural facilities, manages the Public Art Program &
maintains links with other arts & cultural organizations &
agencies
ADDRESS: Arts ACT, PO Box 242, Civic Square, ACT
2608, Australia.
PH: 02-6207 2384 FAX: 02-6207-2386
WEBSITE: www.arts.act.gov.au
www.ult-media.com
E-MAIL: artsact@dpa.act.gov.au
COUNTRY: Australia (South Australia only)
FUNDING BODY: Arts SA
CURRENT PROGRAMS: Lead Agencies, Smaller
Organizations, Project Assistance for Individuals, Groups
OPEN TO: South Australian residents & organizations
STATED POLICY: Arts South Australia provides
leadership in the strategic development of a strong &
sustainable arts & cultural industry in South Australia
ADDRESS: Arts SA, GPO Box 2308, Adelaide SA 5001
Australia.
PH: 08-8207-7100 FAX: 08-8207-7159
WEBSITE: www.arts.sa.gov.au
E-MAIL: ArtsSA@saugov.sa.gov.au
COUNTRY: Australia (Tasmania only)
FUNDING BODY: Arts Tasmania
CURRENT PROGRAMS: Artists Development
Program, Arts Industry Program, Recurrent Grants
Program, Small Museums & Collections Program, The
www.ult-media.com
Premiers Dombrovskis Award, Aboriginal & Torres Strait

Islander Arts & Cultural Content, Regional Arts Funding
OPEN TO: Tasmanian residents & organizations
STATED POLICY: Arts Tasmania has responsibility for
the development of integrated policy & planning for arts &
culture in Tasmania
ADDRESS: Arts Tasmania, 161 Davey Street, Hobart Tas
7000 Australia.
PH: 03-6233-7308 FAX: 03-6223-8424
WEBSITE: www.tased.edu.au/cultural/artstas
E-MAIL: arts.tasmania@arts.tas.gov.au
COUNTRY: Australia (Victoria only)
FUNDING BODY: Arts Victoria
CURRENT PROGRAMS: Victoria Commissions, Arts
Development, Regional Arts Fund, Festivals & Events,
Artists & Environment, Designers in Schools
OPEN TO: Victorian residents & organizations
STATED POLICY: To support & celebrate the talent &
creativity of Victorian artists & provide local, interstate &
international audiences with a wide choice of high quality
cultural programs, events & venues.
ADDRESS: Arts Victoria, Private Bag No 1, City Road
Post Office, Victoria 3205 Australia.
www.ult-media.com
PH: 03-9684-8888 (Freecall 1800-134-894) FAX: 039686-6186

WEBSITE: www.arts.vic.gov.au
E-MAIL: artsvic@dpc.vic.gov.au
COUNTRY: Australia (West Australia only)
FUNDING BODY: Arts WA
CURRENT PROGRAMS: Refer Website for detailed
explanations
OPEN TO: West Australian residents & organizations
STATED POLICY: To provide for the diverse WA
community a vibrant & viable environment for the arts &
cultural industries through advocacy, investment, industry
development initiatives & policy development
ADDRESS: Arts WA, PO Box 8349, Perth Business
Centre WA 6849 Australia.
PH: 08-9224-7310 (Toll-free: 1800-199-090)
FAX: 08-9224-7311
WEBSITE: http://imago.com.au/artswa
E-MAIL: info@artswa.mca.wa.gov.au
COUNTRY: Australia (New South Wales only)
FUNDING BODY: NSW Ministry for the Arts
www.ult-media.com

CURRENT PROGRAMS: Cultural Grants, Premiers
Literary Awards, Premiers History Awards, Women &
Arts Fellowship, Rex Cramphorn Theatre Scholarship,
Helen Lempriere Travelling Arts Scholarship, Max Kelly
Sydney Venice Exchange Scholarship, NSW Government
& Frederick May Foundation Scholarship, NSW
Indigenous Arts Fellowship, Paul Lowin Composition
Awards
OPEN TO: New South Wales residents & organizations
STATED POLICY: The Ministry for the Arts advises the
Government on all aspects of the arts & cultural activity in
New South Wales. The Ministry manages Government arts
projects & capital expenditures, monitors & provides policy
advice on the States cultural institutions, & administers a
Cultural Grants Program which supports a range of arts &
cultural organizations & activities across the State
ADDRESS: NSW Ministry for the Arts, GPO Box 5341,
Sydney NSW 2001 Australia.
PH: 02-9228-5533 (Toll-free: 1800-358-594) FAX: 029228-4722
WEBSITE: www.arts.nsw.gov.au
E-MAIL: ministry@arts.nsw.gov.au
COUNTRY: Australia (Northern Territory only)
www.ult-media.com
FUNDING BODY: Department of Arts & Museums NT

CURRENT PROGRAMS: Include Museums & Art
Galleries of the Northern Territory, Araluen Centre for Arts
& Entertainment
OPEN TO: Northern Territory residents & organizations
STATED POLICY: To supporting & developing the
Territorys cultural community
ADDRESS: Department of Arts & Museums NT, Cultural
Development Division, GPO Box 1774, Darwin NT 0801
Australia.
PH: 08-8924-4400 (Toll-free: 1800-678-237)
FAX: 08-8924 4409
WEBSITE: www.nt.gov.au/dam/
E-MAIL: arts.office@nt.gov.au
COUNTRY: New Zealand
FUNDING BODY: Arts Council of New Zealand
CURRENT PROGRAMS: Include those via The Arts
Board, Te Waka Toi & the Pacific Islands Arts Committee
of Creative New Zealand, Creative Communities New
Zealand Scheme
www.ult-media.com
OPEN TO: New Zealand residents

STATED POLICY: The Arts Council determines the
strategic direction for Creative New Zealand[and]
initiates special activities to promote & support the arts
ADDRESS: Auckland - Northern Office (offices also in
Wellington & Christchurch), 3rd Floor, Southern Cross
Building, Cnr High & Victoria Streets, PO Box 1425,
Auckland New Zealand.
PH: 09-373 3066 FAX: 09-377 6795
WEBSITE: www.creativenz.govt.nz/main.html
E-MAIL: northern@creativenz.govt.nz
COUNTRY: Canada
FUNDING BODY: The Canada Council for the Arts
CURRENT PROGRAMS: Include Numerous Grants e.g.
Photography Grants to Professional Artists,
Creation/Production Grants, Travel Grants
OPEN TO: Canadian residents & organizations
STATED POLICY: To foster & promote the study &
enjoyment of, & the production of works in, the arts
ADDRESS: 350 Albert Street, PO Box 1047, Ottawa,
Ontario, K1P 5V8 Canada.
PH: (613) 566-4414 (plus Extension) (Toll-free 1-800-2635588) FAX: 613-566-4390
www.ult-media.com
WEBSITE: www.canadacouncil.ca
E-MAIL: maria.martin@canadacouncil.ca
COUNTRY: Canada (Toronto only)
FUNDING BODY: Toronto Arts Council
CURRENT PROGRAMS: Numerous grants inc. those to
individual artists (TAC awarded 400+ grants ranging from
$500 to $482,000 last year)
OPEN TO: Toronto residents & organizations
STATED POLICY: To support the development,
accessibility & excellence of the arts in Toronto
ADDRESS: Toronto Arts Council, 141 Bathurst Street,
Suite 101, Toronto, Ontario M5V 2R2 Canada.
PH: 416-392-6800 FAX: 416-392-6920
WEBSITE: www.torontoartscouncil.org
E-MAIL: tac@xe.net
COUNTRY: Canada (Ontario only)
FUNDING BODY: Ontario Arts Council
CURRENT PROGRAMS: Project Grants (individual
artists, arts organizations), Annual Grants
www.ult-media.com
OPEN TO: Ontario residents & organizations

STATED POLICY: To provide grants, awards &
services to artists & arts organizations across the province
ADDRESS: Ontario Arts Council, 151 Bloor Street West,
6th floor, Toronto, Ontario M5S 1T6 Canada.
PH: 416-961-1660 (Toll-free: 1-800-387-0058)
FAX: 416-961-7796
WEBSITE: www.arts.on.ca
E-MAIL: info@arts.on.ca
COUNTRY: Canada (Ottawa only)
FUNDING BODY: Council for the Arts in Ottawa
CURRENT PROGRAMS: Varies year-to-year
OPEN TO: Ottawa residents & organizations
STATED POLICY: To encouraging & developing an
appreciation for the arts in the Ottawa region
ADDRESS: Council for the Arts in Ottawa, Arts Court, 2
Daly Avenue, Ottawa, Ontario, Canada K1N 6E2.
PH: 613-569-1387 FAX: 613-233-0698
WEBSITE: www.arts-ottawa.on.ca
E-MAIL: council@arts-ottawa.on.ca
COUNTRY: Canada (Manitoba only)
FUNDING BODY: Manitoba Arts Council
www.ult-media.com

CURRENT PROGRAMS: Annual Grants In The Visual
Arts inc. Annual Grant Program, Program Assistance In
The Visual Arts, Grants For Juried Shows, Grants To
Individuals, Major Arts Grant, Visual Arts, Crafts Grant,
Film Script Development/Video Script, Film Project/Video
Project, Film Production/Video Production, Short Term
Project Grant For Creators In Visual Arts Crafts Film &
Video, Artventures, Access
OPEN TO: Manitoba residents & organizations
STATED POLICY: To assist, cooperate with, & enlist
the aid of arts organizations; provides for grants,
scholarships or loans for study or research in the arts; &
makes awards to Manitoba artists for artistic excellence
ADDRESS: Manitoba Arts Council, 525-93 Lombard
Avenue, Winnipeg MB R3B 3B1 Canada.
PH: 204-945-2237 FAX: 204-945-5925
WEBSITE: www.artscouncil.mb.ca/
E-MAIL: manart1@mb.sympatico.ca
COUNTRY: Ireland
FUNDING BODY: Royal Dublin Society
www.ult-media.com
CURRENT PROGRAMS: Refer organization directly for

current Visual Arts programs
OPEN TO: Irish residents
STATED POLICY: The encouragement & promotion of
Crafts, Visual-Arts & Music
PH: 01-668-0866 (Ext. 211) (Adrienne Dunne
FAX: 01-6604014
WEBSITE: www.rds.ie/foundation/
E-MAIL: adrienne.dunne@rds.ie
COUNTRY: France
FUNDING BODY: International Fund for the Promotion
of Culture, UNESCO
CURRENT PROGRAMS: Bursaries For Artists
OPEN TO: All
STATED POLICY: Aims to promote the professional
growth of artists under age 35 in all art disciplines, mainly
by providing opportunities for further training or work
residency abroad
ADDRESS: UNESCO-Aschberg Bursaries for Artists,
International Fund for the Promotion of Culture, UNESCO,
1 Rue Miollis, 75732 Paris Cedex 15, France.
WEBSITE: www.unesco.org
E-MAIL: s.berriche@unesco.org
www.ult-media.com

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