RUBRICS FOR ADVERTISEMENT PROJECT GED2053

Criteria:
C

Not bad
Poor (1)
(2)
Misses two Misses
or
one

Average (3) Good (4)

Handles the Handles all

elements of
CONTENT/ more
major
material
the
elements
element
competentl project with
CASE:
of
of
y;
skill;
the
develops
clarity,
the project; project;
includes
and
completene
supports
ss
major
leaves out essential
ideas
information
factual
essential ;
in a betterinformatio
thanerrors;
n;
factually
average
misinterpre some
ts
minor
correct.
way.
case
factual
assignmen
t.
errors.
L
LITERACY:
grammar,
spelling,

Makes
repeated
grammatic
al
or
syntactical

Makes
disruptive
grammati
cal

Writes
generally
correct
prose;
occasionall
y
fails to
catch

STRATEGY:

Presents a Is unclear Is clear;

disorganize
correctly
d,
about
uses

Handles all
elements of
the
project
professional
ly;
develops
and
supports
ideas
using wellchosen
examples
and
creative
details.
Makes
virtually
no
grammatica
l or

Proofreads
well
enough to
eliminate
most
grammatica
l
syntactical

/
syntactica
punctuation errors.
l
minor
errors; may
errors
grammatica
Frequently such as
l
have minor
problems
misspells
run-ons,
errors.
with
homonyms fragments
punctuation
.
,
or
unintelligi
ble
usage.
sentences
.
Is polite;
Is
A
Lacks
Writerdoes
courteous;
not slight
AUDIENCE: audience
focused; the
addresses
"you"
awareness.
reader.
readers'
attitude;
Is
lacks you Uses
needs
awareness rude,
of
hostile,
attitude, positive
and/or
reader's
discourteo
needs
us,
positive
emphasis. concerns;
or insulting
to
emphasis,
makes no
unreasonab
the reader. audience
le
awarenes
s.
demands.
S

Excellent
(5)

Employs
good
strategy;
finds a

errors.
Establishes
credibility
with
the
audience.

Readerfocused;
addresses
readers'
questions
and/or
objections;
creates
goodwill.
Adopts
strategy to

Score

unprofessi
purpose,
onal
effectivene
ss of

purpose;
unclear
topic
sentences
approach,
document. ,
professional
arrangem
ism,
Projects a ent
means
of ideas,
used.
negative
and
image of
transition
the
s.
writer and
of
the
organizatio
n.
S

a) Uses

a) Writes
in a

STYLE:
a) tone,
word

garbled

notably

choice

_______
b)
document
design

the
"checklist"

fresh way
of

achieve

approach;

solving the

desired

makes no
serious
false
step; gets
the

problem;

job done.

ideas.

outcome;
clearly
effective
defines
sequencing purpose
of
and
uses logical
and/or
emotional
appeal
effectively.

a) Writes

a) Writes

serviceable clearly,
concisely,
style.
awkward prose; uses and
active
Plagiarizes. manner:
voice,
coherently;
strong,
misuses
action
employs
verbs;
words and rarely
syntactical
idioms;
uses jargon
uses
or
variety with
slang;
wordy;
clichs.
general
uses
some
success.
borrowed
language.
______
_
_______

Creates a
friendly,
businesslike,
positive
b) Readable style.

_ _ _ _ _ _ _ b)
Imbalance
b) Format d
format.
or
interferes cluttered

a)
Demonstrat
es a
sophisticate
d
grasp of the
language;
writes in a
fluid
manner;
varies
syntax and
vocabulary;
uses
original
language.
______
_
_______
b) Design
helps

_______
b) Design
helps
readers
readers find
with
design.
the
understand
and
readability.
information remember
information
they need. .
Literacy is a threshold category, and you can be marked down significantly if your report does
not meet a minimum standard.
Comments: