Tables of Content

Task - 1
Develop a business profile for a small business
Performance criteria
1.1 Business concept introduced
1.2 Vision and mission developed for the selected business
concept
1.3 A minimum of two goals and objectives for each goal
meeting the SMART criteria are formulated
1.4 An actual or intended underlying legal structure of the
business key supplies or customers and the physical location or
e- location of the business is identified and developed
1.5 Describe the business or personal background (s)
Range may include but is not limited to candidate's previous
work experience and qualifications or trading history of the
business
1.6 Highlighted the purpose of the business plan
1.7 Identifies the critical success factors for the business
Task - 2
Conduct an external and internal environment scan for a small
business
Performance criteria
2.1 The characteristics of industry are identified and any
important trends outlined
2.2 Direct and indirect competitors are both identified and
competitive strategy formulated
2.3 Political, economic, social, technological, environment, legal
factors are identified and analysed

2.4 Analysis conducted using the Porter's five forces framework

2.5 Strengths, Weakness, opportunities and Threats (SWOT)
analysis undertaken.
Task - 3
Identify and conduct a stakeholder analysis
Performance criteria
3.1 A minimum of five key stakeholders are identified for the
selected business concept
3.2 Stakeholder analysis conducted for the identified key
stakeholders
Task - 4
Develop a marketing plan for a small business
Performance criteria
4.1 A minimum of one customer group identified and value
proposition created
4.2 Marketing objectives meeting the SMART criteria are
formulated with key performance indicators
4.3 Marketing mix developed
Range may indicated but is not limited to product, price, place
and promotion
Product - Candidate has described how their product or service
is going to meet the three levels of product
Price - A minimum of one pricing strategy and tactic for the
product or service is developed
Place - The type of distribution channel or intermediary used to
place their product or service in the market is identified and
discussed

Promotion - A minimum of two means of promoting their

products or service to the customers are identified and
discussed
4.4 An annual promotion budget, supported with a timeline for
the highlighted promotion activities is developed
Task - 5
Students will identify the required leadership style and skills for
the selected business concept
Performance criteria
5.1 Preferred leadership style and necessary skills in the leader
are discussed with expected benefits to their selected business
concept
Task - 6
Student will develop a risk management plan for a small
business
Performance criteria
6.1 A minimum of five critical risks to the business are
identified and impact of each risk discussed with the probability
of occurrence
6.2 A risk management strategy is formulated and supported
by an action plan for each identified risk
Task - 7
Students will develop the implementation plan for a small
business
Performance criteria
7.1 Objective based action plan including milestones and
deadlines outlining how the business concept can be achieved
is developed

Goals

1. Focus on your employees

Focus on taking better care of your employees for the year
ahead. Keeping employees happy at your company is not only
important financially, but it also influences overall office morale.
If your employees enjoy coming to work, theyll be more
productive, and that attitude is contagious.
Ask your employees where they see themselves several years
down the road and do what you can to accommodate their
desires and goals. Maybe you need to rearrange job titles or
project

assignments.

Additionally,

reevalute

your

office

culture. Look into offering occasional happy hours or teambuilding activities so your employees can get to know each
other better on a personal level.
If you have working parents at your company, consider offering
more flexible hours or bring-your-child-to-work policies. Lastly,
consider offering or increasing other benefits such as health
insurance, 401k plans or even gym memberships.
At Palo Alto Software, we subsidize gym memberships and pay
more of the monthly fee if the employee goes more often. We

want to encourage our employees to take advantage of the

benefit, and work out so that they stay healthy and happy. Try
to think outside the box and offer employee perks that really
make a difference to the health and happiness of your
employees.

2. Talk to your customers more

Customer needs and wants continuously change over time.
Your companys product or service might be on target right now
in terms of customer demand, but dont get too comfortable.
This year, make it a goal to talk to more customers. Whether its
one-on-one conversations, focus groups or surveys, try to get a
better understanding of where the customer mindset will be in
the next year.
Once youve taken the time to understand your customers
better, reevalute your product or service. Maybe its time to
make a few small changes to stay ahead of your customer
demand. Consider testing new products or services in addition
to those that are already working. Maybe offer discounts to get
customers to try something new.
Dont make extreme pivots that will take your business off track.
Make sure youre still able to focus on your core offerings that
make your business successful.
Think about exposing more of your employees to customer
interactions. At Palo Alto Software we have our executive team
and marketing teams periodically jump in and answer customer

calls and emails. By interacting with customers on a service

level we learn first hand about problems, as well as understand
customer concerns and objections to buying our products and
services. We can then change how we market and sell, as well
as how we support customers in ways that help our customerservice team, and also benefit all of our customers.

objectives
Maintain Financing
Even a company with good cash flow needs financing contacts in the event that
capital is needed to expand the organization, according to Tim Berry, writing on
the "Entrepreneur" website. Maintaining your ability to finance operations means
that you can prepare for long-term projects and address short-term needs such
as payroll and accounts payable.

Change Management
Change management is the process of preparing your organization for growth
and creating processes that effectively deal with a developing marketplace. The
objective of change management is to create a dynamic organization that is
prepared to meet the challenges of your industry.

Purpose of business plan

Maintaining Focus
A business plan contains all of your product information, manpower and financial
estimates and your plans for the future. As you look to grow your business, you
should refer to your business plan, according to the Small Business
Administration. When you decide to make changes to your business, those
changes should be reflected in your business plan. When you make updates to
your business plan, you get to see how your proposed changes will affect your
entire business. Your business plan reminds you of why you started your business
in the first place, what your original goals were and how business changes will
affect your original vision.

Securing Financing

As you start your business, and even as your business moves along, you will
constantly need to concern yourself with financing your business. Financing
concerns begin with the start-up costs and then continue with business
expansion and new product development. When you look for outside financing,
one of the first things the investor will want to see is your business plan,
according to Inc.com. Private investors, banks or any other lending institution will
want to see how you plan on running your business, what your expense and
revenue projections are and whether or not your plans for the future are
attainable with the business you have created. All of this can be answered by a
well-written and thorough business plan.

Fueling Ambitions
Starting your own business can seem like a daunting task if you have never done
it before. When you break down your business into a business plan, it can
motivate you because it presents the business in an organized fashion, according
to the University of Colorado. When you spend the time to outline your business
in detail, you begin to understand what it will take to get your dream off the
ground. Following a business plan can help you to map out the growth of your
company and give you confidence when you need it.

Enlightening Executives
As your business grows, you will need to consider adding executives to your
team that can help move your company in the right direction. A business plan
will help executive talent see your business vision and determine whether or not
your company is a worthwhile investment of time and resources.

critical success factor for the business

Step 1
Obtain and use the templates provided by resources, such as the SCORE website,
to generate your business plans, including a competitive analysis. These can be
found on the SCORE website.

Step 2
Access information provided by the Census.gov website, such as economic
indicators, to examine the reports for your industry and identify the
characteristics of successful companies. Your business plan should include a
description of the industry, the current size, the historic growth rate, typical
customers and the general outlook, such as projected growth rate. Identify your
main customers and their requirements.
Related Reading: Critical Success Factors in the Hotel Industry

Step 3
Use resources available from market research firms such as Gale Research,
Gartner Research and Forrester Research to get further insight into your industry.
Determine which key success factors, such as the ability to attract new
customers, ability to retain existing customers or a low cost production structure,
make the most sense to use when establishing strategic goals for your company.
Trade association publications for your industry can also provide critical data for
your industry analysis.

Step 4
Distinguish how companies whose profits reflect growth in your industry are able
to structure their business to cope with changes in customer needs. Choose a
business model, such as subscription or direct sales based on how your
company can best function with the resources available to you.

Step 5
Assess your strategic objectives and your business activities to ensure that they
align with achievement of your key success factors. Identify your competitors
products to assess their strengths and weaknesses. Based on your research, plan
how to structure your company to create a competitive advantage.

Step 6
Rank your key success factors by determining why customers choose between
competitors, what customers feel are required for products or services in your
industry and what value your product or service represents, to gain a
competitive edge.

Step 7
Articulate how you will gain market share. List the key success factors for your
industry that influence your company structure in the executive summary portion
of your plan. Cite risks, such as high investment costs, lack of trained personnel
in your area or changing technology or regulatory restrictions.

Task 2
Porters five force framework
Threat of new entrants. This force determines how easy (or not) it is
to enter a particular industry. If an industry is profitable and there are
few barriers to enter, rivalry soon intensifies. When more organizations
compete for the same market share, profits start to fall. It is essential

for existing organizations to create high barriers to enter to deter new

entrants. Threat of new entrants is high when:

Low amount of capital is required to enter a market;

Existing companies can do little to retaliate;

Existing firms do not possess patents, trademarks or do not

have established brand reputation;
There is no government regulation;
Customer switching costs are low (it doesnt cost a lot of money
for a firm to switch to other industries);

There is low customer loyalty;

Products are nearly identical;

Economies of scale can be easily achieved.

Bargaining power of suppliers. Strong bargaining power allows
suppliers to sell higher priced or low quality raw materials to their
buyers. This directly affects the buying firms profits because it has to
pay more for materials. Suppliers have strong bargaining power when:

There are few suppliers but many buyers;

Suppliers are large and threaten to forward integrate;

Few substitute raw materials exist;

Suppliers hold scarce resources;

Cost of switching raw materials is especially high.

Bargaining power of buyers. Buyers have the power to demand

lower price or higher product quality from industry producers when
their bargaining power is strong. Lower price means lower revenues
for the producer, while higher quality products usually raise production
costs. Both scenarios result in lower profits for producers. Buyers
exert strong bargaining power when:

Buying in large quantities or control many access points to the

final customer;

Only few buyers exist;

Switching costs to other supplier are low;

They threaten to backward integrate;

There are many substitutes;

Buyers are price sensitive.

Threat of substitutes. This force is especially threatening when
buyers can easily find substitute products with attractive prices or
better quality and when buyers can switch from one product or service
to another with little cost. For example, to switch from coffee to tea
doesnt cost anything, unlike switching from car to bicycle.
Rivalry among existing competitors. This force is the major
determinant on how competitive and profitable an industry is. In
competitive industry, firms have to compete aggressively for a market
share, which results in low profits. Rivalry among competitors is
intense when:

There are many competitors;

Exit barriers are high;

Industry of growth is slow or negative;

Products are not differentiated and can be easily substituted;

Competitors are of equal size;

Low customer loyalty.

Although, Porter originally introduced five forces affecting an industry,
scholars have suggested including the sixth force: complements.
Complements increase the demand of the primary product with which
they are used, thus, increasing firms and industrys profit
potential. For example, iTunes was created to complement iPod and
added value for both products. As a result, both iTunes and iPod sales
increased, increasing Apples profits.

SWOT ANALYSIS

The SWOT analysis is a valuable step in your situational analysis.

Assessing your firms strengths, weaknesses, market
opportunities, and threats through a SWOT analysis is a very
simple process that can offer powerful insight into the potential
and critical issues affecting a venture.
The SWOT analysis begins by conducting an inventory of internal
strengths and weaknesses in your organization. You will then
note the external opportunities and threats that may affect the
organization, based on your market and the overall environment.
Dont be concerned about elaborating on these topics at this
stage; bullet points may be the best way to begin. Capture the
factors you believe are relevant in each of the four areas. You will
want to review what you have noted here as you work through
your marketing plan. The primary purpose of the SWOT analysis
is to identify and assign each significant factor, positive and

negative, to one of the four categories, allowing you to take an

objective look at your business. The SWOT analysis will be a
useful tool in developing and confirming your goals and your
marketing strategy.
Some experts suggest that you first consider outlining the
external opportunities and threats before the strengths and
weaknesses. Marketing Plan Pro will allow you to complete
your SWOT analysis in whatever order works best for you. In
either situation, you will want to review all four areas in detail.
Strengths
Strengths describe the positive attributes, tangible and intangible,
internal to your organization. They are within your control. What
do you do well? What resources do you have? What advantages
do you have over your competition?
You may want to evaluate your strengths by area, such as
marketing, finance, manufacturing, and organizational structure.
Strengths include the positive attributes of the people involved in
the business, including their knowledge, backgrounds, education,
credentials, contacts, reputations, or the skills they bring.
Strengths also include tangible assets such as available capital,
equipment, credit, established customers, existing channels of
distribution, copyrighted materials, patents, information and
processing systems, and other valuable resources within the
business.
Strengths capture the positive aspects internal to your business
that add value or offer you a competitive advantage. This is your
opportunity to remind yourself of the value existing within your
business.
Weaknesses

Note the weaknesses within your business. Weaknesses are

factors that are within your control that detract from your ability to
obtain or maintain a competitive edge. Which areas might you
improve?
Weaknesses might include lack of expertise, limited resources,
lack of access to skills or technology, inferior service offerings, or
the poor location of your business. These are factors that are
under your control, but for a variety of reasons, are in need of
improvement to effectively accomplish your marketing objectives.
Weaknesses capture the negative aspects internal to your
business that detract from the value you offer, or place you at a
competitive disadvantage. These are areas you need to enhance
in order to compete with your best competitor. The more
accurately you identify your weaknesses, the more valuable the
SWOT will be for your assessment.
Opportunities
Opportunities assess the external attractive factors that represent
the reason for your business to exist and prosper. These are
external to your business. What opportunities exist in your
market, or in the environment, from which you hope to benefit?
These opportunities reflect the potential you can realize through
implementing your marketing strategies. Opportunities may be
the result of market growth, lifestyle changes, resolution of
problems associated with current situations, positive market
perceptions about your business, or the ability to offer greater
value that will create a demand for your services. If it is relevant,
place timeframes around the opportunities. Does it represent an
ongoing opportunity, or is it a window of opportunity? How critical
is your timing?

Opportunities are external to your business. If you have identified

opportunities that are internal to the organization and within
your control, you will want to classify them as strengths.
Threats
What factors are potential threats to your business? Threats
include factors beyond your control that could place your
marketing strategy, or the business itself, at risk. These are also
external you have no control over them, but you may benefit by
having contingency plans to address them if they should occur.
A threat is a challenge created by an unfavorable trend or
development that may lead to deteriorating revenues or profits.
Competition existing or potential is always a threat. Other
threats may include intolerable price increases by suppliers,
governmental regulation, economic downturns, devastating
media or press coverage, a shift in consumer behavior that
reduces your sales, or the introduction of a leap-frog
technology that may make your products, equipment, or services
obsolete. What situations might threaten your marketing efforts?
Get your worst fears on the table. Part of this list may be
speculative in nature, and still add value to your SWOT analysis.
It may be valuable to classify your threats according to their
seriousness and probability of occurrence.
The better you are at identifying potential threats, the more likely
you can position yourself to proactively plan for and respond to
them. You will be looking back at these threats when you
consider your contingency plans.
The implications

The internal strengths and weaknesses, compared to the external

opportunities and threats, can offer additional insight into the
condition and potential of the business. How can you use the
strengths to better take advantage of the opportunities ahead and
minimize the harm that threats may introduce if they become a
reality? How can weaknesses be minimized or eliminated? The
true value of the SWOT analysis is in bringing this information
together, to assess the most promising opportunities, and the
most crucial issues.
Five key stakeholders

1. Executives: You will need sign-off from the higher-ups to get the right
technology in place, of course. But you will also need leadership to change its
approach to corporate culture, employee goals, definitions of productivity,
customer relationship management, and so on. The change should include
instilling a virtual open-door policy that
encourages employees at every level of the organization to engage with
executive management, and vice-versa. Explain to execs that they will need to
take the lead on social, actively using the technology to share information and
embrace new ideas. If the C-suite is not committed to becoming a social business,
the transformation simply will
not take place.
2. IT: The tech team will be integral to the deployment process, and they will be
required to integrate social media tools with other business technology already in
place in the organization. They will also be in the best position to evaluate costs,
as well as management and training requirements for any new software or
services.
New on expertIP: Act now to make sure your IT skills dont become
obsolete
3. LOB Managers: Social media has the power to change how business gets
doneso line-of-business managers must be involved from the beginning to help
define and shape those changes. Being on the front lines, they know the current
gaps in business processes and
should be actively involved in finding ways to improve them through
social collaboration. They will also need to weigh in on any management changes
to employee expectations, drivers, and compensation.
4. HR: Human resources can be an excellent resource for management when it
comes time to literally change the ways in which employees are motivated and
compensated, as well as setting appropriate policies around the use of social
media within the organization. This is especially true for highly regulated
industries. HR should also be involved in training on the new technology,
especially when it comes to the social and cultural mores around its use.
5. Employees: Since it is the workers who will be expected to actually use any
social media tools that are deployed, they must buy into the overall goals of any
social media project.

No company can transform itself into a social business overnight, but the
sooner employees get on board to use new technology to change the way they
work, day in and day out, the sooner those changes will take global effect and
deliver measurable results.
Furthermore, many of your employees have been using social media for a long
time now, with or without your knowledge and consent. The upside to this is they
have already developed a set of best practices and daily tasks that you can
leverage to improve the business overall, by implementing them across the
organization.

References
http://www.entrepreneur.com/article/241505
http://smallbusiness.chron.com/10-important-businessobjectives-23686.html
http://smallbusiness.chron.com/main-purposes-business-plan2599.html
http://smallbusiness.chron.com/identify-key-success-factorsindustry-structure-business-plan-2790.html
http://www.strategicmanagementinsight.com/tools/porters-fiveforces.html
http://www.mplans.com/articles/how-to-perform-a-swotanalysis/
http://blog.allstream.com/the-5-stakeholders-that-ensure-socialbusiness-success/

If you have just launched a new business and are looking to make
a great first impression on prospective customers, then it is
essential to create an powerful company profile. A well-written
company profile is an effective way to introduce the business to
the potential customers and other stakeholders. A company profile
is a professional introduction of the business and aims to inform
the audience about its products and services.
To create business or company profiles, one needs to carefully
develop a strategy and map out the characteristics to be
highlighted and how to assimilate the unique offerings of the
business in a concise yet attractive manner. A great profile is
crucial for any business but it should not be the only promotional
tool; one needs to create the right marketing mix to reach out to
customers and get them interested in your brand. You can take
this amazing course to learn more about creating a
powerful brand for yourself and your business.
You high level strategy should identify the best markets for
promotion, outreach and building sales to sustain the success of
your business (you may want to check out this course that
talks about creating the right business strategy ). In our
discussion here, well walk you through various aspects of how to
write a powerful and informative company profile for businesses
across industry verticals.

Importance of Company Profile

There are numerous reasons as to why businesses need a wellwritten company profile:
It presents an opportunity for the prospective buyer to know
about the company and enable direct interaction with the
sales and marketing teams of the business. By using the right
template, one can write an effective profile that will persuade
the customers to know more, which ultimately leads to
business growth.
If the company profile is being created for the business
website, then it must be carefully structured so that users will
find all the important information like company address,
contact details, management team etc. on sections like the
about us page. If the business is listed in an organization
like the Better Business Bureau, then the profile makes it
easy for customers to know about the company when trying
to find services in that particular field of work.Learn more
about how to effectively engage your customers with
this course.
The company profile acts like an informative dossier that
highlights what the business stands for and what serves as a
roadmap for growth. It needs to be created from a readers
perspective and must be tailor-made for the target
audience. Learn more about marketing strategies to
grow your business in this course .
Creating the company profile follows logically after you have a
good business plan in place, or have already started. If youre in
the business planning phase, you should check out this course
to better understand how to create an effective business
plan. Choosing the right company profile template is essential to
determine the main elements of the business. The sections
featured depend on the kind of business and what are the
expectations from the profile. One can find hundreds of business

profile templates, from which the best one can be chosen to meet
the requirements of the organization. Lets look at some of the
company profile examples to understand how to develop the right
kind of profile for your business.

Company Profile Examples

Lets use a few hypothetical companies as examples of a company
profile and the type of information that should be included such as
the name of the company, location, description and other details.

Example 1: Johnson Corporation

Business Information

Business Name: Johnson Corporation

Business Address: 153 James Street, Miami, USA
Email: Info@Johncorp.com
Tel: 555-777-9999
General

Business

Activities Johnson

Corporation

has

been

established as a real estate company in North and South America. Our

traditional business model is based on the accomplishment of properties
in the real estate markets in America. Based on the decision of the
company to diversify our properties; we have now established this
corporation in Toronto. The revenues of our company are expected to be
nearly US$50,000 per month depending on the variables that are
factored in with investments in the real estate industry. There is a great
need for certified or official bank checks in the future to deal with some
real estate transactions. In addition to real estate investments, the
company has invested portions of its assets in the purchase and sale of

securities such as stocks and bonds as well as Forex trading on global

markets.
Company Strategy

PurposeTo be a leader in the real estate industry by

providing enhanced services, relationship and profitability.
VisionTo provide quality services that exceeds the
expectations of our esteemed customers.
Mission statementTo build long term relationships with
our customers and clients and provide exceptional customer
services by pursuing business through innovation and
advanced technology.
Core values We believe in treating our customers with
respect and faith We grow through creativity, invention
and innovation. We integrate honesty, integrity and
business ethics into all aspects of our business functioning
Goals Regional expansion in the field of property
management and develop a strong base of key customers.
Increase the assets and investments of the company to
support the development of services. To build good
reputation in the field of real estate and property
management and become a key player in the industry.
Scope of Work
Johnson Corporation conducts real estate marketing as well as real
estate consulting. The company undertakes all maintenance duties for
real estate facilities and organizations and conducts all the security and
surveillance for the properties.
Financial Considerations The company expects to reach the desired
profits in the first year and does not anticipate serious cash flow
problems. We believe that the average profitability per month for the

first 3 years will be sufficient. However, we have current borrowing

from the Bank of America to be paid off in 3 years. Most of the
companys liabilities come from management investment.
Expected Activities of General Bank Account Initial Deposit of
US$1000 by Bank of Toronto Official check was made. Then wire funds
of nearly US$300,000 from securities account were made. To prove the
origin of funds, account documentation will be provided.
Required Banking Services include savings account, checking account,
online banking, and secured credit card and debit card.

Note how each and every bit of information provided here, helps
create

story

around

the

company

and

engages

the

customer. You can learn more about how to similarly

create, and manage, a strong brand with this course .

Example 2: ABC KH, Inc.

Company Information and Contact Details

Business Name: ABC KH, Inc.

Business Address: 1240 North Expressway, Arizona
Phone: 111-222-8900
Fax: 111-333-444
Annual Sales: $75 million
Total number of Employees: 50
Number of Employees at Head Office: 11
Primary Line of Business: Wood Products

Management Directory

John Smith, President and Chief Executive Officer

Jane Smith, Vice President of Product Development
Sarah Jane, Vice President of Sales
Noel Richards, Human Resources Executive
Karla Louis, Plant Manager
Company Overview
ABC KH is considered as one of the leading supplier of fibreboard
products in North America with 10 offices across the globe, including the
head office in Arlington, VA. The company also has operations in the
Middle East countries, carrying out work in the construction of new
kilns.
Company News
ABC KH Exports Increasing in China, International Digest, November
5, 2009.
According to the market analysts, exports from ABC KH facilities in
China will exceed the forecast and is expected to see a huge demand in
numerous cities of America over the next 5 years.
ABC KH chief executive officer, John Smith has announced construction
of new manufacturing units in different states of the U.S. states, that are
expected to add several new jobs to the region.
Industry Information
The following document provides information related to the industry for
SIC 2576.

Background and Development

The first market opportunities for designing fibreboard on a commercial
basis began with the requirement of high strength resins by chemical
industry. In 2000, the shipments of particleboard and fibreboard were
estimated to be $5 billion, which increased to $25 billion by 2010..
Present Conditions
South Carolina is the leading manufacturer of reconstituted wood and
related products. The primary target for U.S exports is the Asian
furniture market.
Industry Leaders: ABC large board, Inc. is the largest manufacturer of
fibreboard, which is one of the best re-constituted wood products. The
companys sales in 2010 totalled $50 billion
Workforce
Nearly 30,000 employees are employed in the wood products industry
and the number is expected to increase in the coming years. Though
there was a slight decline in the past 2-3 years, more and more people
are seeking employment opportunities in the reconstituted wood
product industry.
Key Processes
Latest technology and manufacturing equipment has improved the
quality of reconstituted wood products. Even the fibreboards are being
made fine with advanced equipment. Some of the technological
innovations include resin recipes, wood preparation, and panel sanding
and press technology.
Manufacturing of fibreboards starts with the selection of raw materials,
where most of the raw materials are chips that are reclaimed from

plywood plants. The raw material is cleaned using magnet. Next, the
material is ..

These are few examples of well-written company profiles that not

only give the required information to prospective customers but
also provide an insight into the industry that the business operates
in. Creating your company profile can be easy, if youre clear about
your business strategy and customer segment. Learn more
about creating a good business strategy with this course .

Tips to Write an Effective Company Profile

Since the company profile acts like an ambassador of the policies
and working style of a business, a few tips as mentioned below will
help in creating a company profile of top-notch quality:
It is advised to start the company profile with a focused
introduction that reflects the management style
Dont make use of idioms and phrases. It is always better to
state the mission statement clearly
Define the policy of the company by keeping the terms catchy
and ideal for target customers
Make use of proper format, font and style, as referred in
different authenticated sources.
Keep the business profile up-to-date. Review and revise the
company profile as and when required.
In this competitive world, what your company needs is a winning
horse. Business owners and managers often think that a
sophisticated profile can bring more number of clients than the
one written in simple language. This is a misconception, as a

company profile that is loaded with heavy language is often

difficult to understand and create disconnect with the audience.
The uniqueness of a well written company profile not only leaves a
good impression on the minds of the readers but can also provide
you with the essential wings to fly high in the business world.

References
https://blog.udemy.com/company-profile-examples/