COURSE SYLLABUS & OUTLINE (121914)

Course Title:

X 410.53 Fundamentals of Business Administration

Quarter:

Winter 2015

Instructor:

Reynaud Moore, ucla@rmooreassociates.com

Online Canvas
Discussion Times:

TBD, January 15th March 26th, 10 weeks

7 PM to 8PM

Location:

Online Canvas

Office Hours:

By Appointment, set at Canvas; or ucla@rmooreassociates.com.

Course Description:
A majority of businesses fail within the first 2 years, and a significant percentage of the initial
survivors don't last much longer. There are many reasons for this, including inexperienced
management, lack of sufficient capital, failure to do proper marketing, and a lack of financial
competency. The bottom line is that most managers don't know how to properly systematize,
structure, and manage their businesses. They don't know because they're not aware of where or
how to find this information. This course is designed to teach students how to structure properly,
systematize, and manage a business of any size or type, service or product, and in any industry.
In addition to covering business concepts and fundamentals, the course stresses application to
real-world situations and problems. Actual examples from a variety of current sources, such as
newspapers and magazines, are analyzed and discussed.
Goals & Objectives:
1. Understand the business organization and management as a series of interdependent
systems relating to planning, organizing, executing/leading and controlling corporate
activities
2. Understand the business organization model and elements to understand and motivate
coworkers
3. Understand the business functions of marketing, finance, engineering/R&D, production,
and administration and their general interdependencies
4. Understand the basic types and structure of financial statements
5. Understand the dynamic cycle of vision, mission, purpose, strategy, and innovation to
create and maintain competitive advantage.

Learning Outcomes:
1. Evaluate corporate performance using financial statements and basic analysis techniques
2. Achieve the ability to create a basic topline business plan
3. Learn the importance of staying up to date on current events, understanding their parallel
stages of progression and potential benefits to managers
4. Understand fundamental characteristics of management, peers and subordinates and
effectively communicate and motivate members of each group.
Required Readings:
Course Text: MGMT, Principles of Management, Chuck Williams, Cengage Learning
Recommended Readings: Wall Street Journal, LA Times, Internet other publications.
Grading:
Course grades will be based on participation and completion of assignments as follows:
Assignment Overview:
%

Item

25
25
50
100%

Assignments: Topic Position Statements; Team Position Statements; 4 items

Pop Quizzes: Up to five (5)
Final Exam: Business Plan (Executive Summary Outline), Paper, Etc.
Maximum

Assignment:
Evaluate current event ? and discuss the pros and cons of the key subjects position?
Poor

Average

Excellent

Understand
about 60%

Understands
about 80%

Understands situation, players,

stakeholders, implicated parties, etc.

Understanding of the
Understand
position and motivations of
about 60%
key players 20%

Understands
about 80%

Has a position/ understands direct and

indirect elements and driving forces.

Creative analysis of
alternatives 20%

Understands
about 80%

Draft is free of most/all grammar and

mechanics issues.

Understands
about 80%

Draft fully incorporates top three

suggestions for improvement and
shows significant improvement from
first draft of story.

Clear Understanding of
Issues/Situation 20%

Understand
about 60%

Well supported and

Understand
presented arguments 40% about 60%

Poor
60 pts total

Average
80 pts total

Excellent
100 pts total

Clear Understanding of
Issues/Situation 20%

12 pts if poor in 16 pts if average in 20 pts if excellent in

this category
this category
this category

Understanding of the position and

motivations of key players 20%

12 pts if poor in 16 pts if average in 20 pts if excellent in

this category
this category
this category

Creative analysis of alternatives 20%

12 pts if poor in 16 pts if average in 20 pts if excellent in

this category
this category
this category

Well supported and presented

arguments 40%

24 pts if poor in 32 pts if average in 40 pts if excellent in

this category
this category
this category

Course Conduct
This course will be conducted according to best practices related to professional and academic
standards in order to optimize the learning experience for each student. The classroom is a safe
space and students are encouraged to share their experiences with the class and to relate those
experiences to the framework of the course.

Please note that ALL COURSE GRADES ARE FINAL.

Incompletes: The interim grade Incomplete may be assigned when a student's work is of passing
quality, but a small portion of the course requirements is incomplete for good cause (e.g. illness
or other serious problem). It is the students responsibility to discuss with the instructor the
possibility of receiving an I grade as opposed to a non-passing grade. The student is entitled to
replace this grade by a passing grade and to receive unit credit provided they complete the
remaining coursework satisfactorily, under the supervision of and in a time frame determined by
the instructor in charge, but in no case later than the end of the next academic quarter. At that
time, the Registrar will cause all remaining Incompletes to lapse to the grade "F". Note:
Receiving an I does not entitle a student to retake all or any part of the course at a later date.
Student Behavior involving cheating, copying others work, and plagiarism is not tolerated
and will result in disciplinary action. Students are responsible for being familiar with the
information on Student Conduct in the General Information Section of the UCLA Extension
Catalog or on the website at www.uclaextension.edu

COURSE OUTLINE
Date/Topic

Assignments

Readings

Week One, January 15, 2015

MGMT INTRODUCTION
Welcome
Culture
Responsibilities

Lecture
Class Discussions
Possible Pop Quiz

Text: MGMT7, Chapter 1, 2,

3, 4. Wall Street Journal.

Week Two, January 22, 2015,

MGMT PLANNING
Decision Making
Organizational Strategy

Lecture
Class Discussions
Possible Pop Quiz

Text: MGMT7, Chapter 5, 6.

Wall Street Journal.

Week Three, January 29, 2015

MGMT PLANNING
Innovation & Change
Global Management

Lecture
Class Discussions
Possible Pop Quiz

Text: MGMT7, Chapter 7, 8.

Wall Street Journal.

Week Four, February 5, 2015

MGMT PLANNING
The Business Function:
Accounting & Financial
Statements
Managing Teams
Week Five, February 12, 2015
MGMT ORGANIZATION
Designing Adaptive
Organizations
Managing Teams
Diversity
Week Six, February 19, 2015
MGMT LEADING
Lecture
Role Play
Team Challenge

Lecture
Class Discussions
Possible Pop Quiz

Handouts
Text: MGMT7, Chapter 9, 10.
Wall Street Journal.

Lecture
Class Discussions
Possible Pop Quiz

Text: MGMT7, Chapter 11,12.

Wall Street Journal.

Lecture
Class Discussions
Possible Pop Quiz

Handouts
Text: Catch Up.
Wall Street Journal.

Week Seven, February 26, 2015

MGMT LEADING
Cash Flow Management

Lecture
Class Discussions
Possible Pop Quiz

Handouts
Text: MGMT7, Chapter 13,14.
Wall Street Journal.

Week Eight, March 5, 2015

MGMT LEADING
Motivation
Leadership
Managing
Communications
Control

Class Discussions
Course Review
Questions

Handouts
Text: MGMT7, Chapter 15,
16, 17. Wall Street Journal.

Week Nine, March 12, 2015

MGMT / CONTROLLING
Final Exam or Paper
Discussion
Week Ten, March 19, 2015
Final Exam or Papers

Class Discussions
Course Review
Questions

Review All Course Materials

Final Exam

Additional Information
1. Policies regarding Academic Integrity and Services for Students with
Disabilities
UCLA Extension is committed to creating a fair and equitable learning experience for all
students. As such, please ensure that the following language appears in your
course syllabus regarding UCLA Extension policies on Academic Integrity and Services
for Students with Disabilities:
Academic Honesty Policy
Academic dishonesty covers behavior in cheating, plagiarism, and fabrication of
information. These behaviors are not tolerated. Students are encouraged to familiarize
themselves with the UCLA Extension Student Conduct Code and the official statements regarding
cheating and plagiarism at: https://www.uclaextension.edu/Pages/str/StudentConduct.aspx
Services for Students with Disabilities
In accordance with Section 504 of the Rehabilitation Act of 1973 and the Americans with
Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support
services to qualified applicants and students with disabilities. These include, but are not limited
to, auxiliary aids/services, such as note takers, audiotaping of courses, sign language
interpreters, and assistive-listening devices for hearing-impaired individuals, extended time for
and proctoring of exams, and registration assistance. Accommodations and types of support
services vary and are specifically designed to meet the disability-related needs of each stude3nt
based on current, verifiable medical documentation.
Arrangements for auxiliary aids/services are available only through UCLA Extension Disabled
Student Services at (310) 825-4581 (voice/TTY) or by email at
access@uclaextension.edu. Please request such arrangements with at least five working days
advance notice. All assistance is handled in confidence. Accommodations must be preapproved. Requests for retroactive accommodation will not be accepted.

You may also access a syllabus template (which includes the aforementioned policies)
at the new Instructor portal for UCLA Extension instructors, available at:
https://my.uclaextension.edu/courses/82

2. Conditions Governing Exams and Formal Evaluations

When reviewing and revising your course content for the upcoming quarter, please
ensure that you have plainly communicated all policies and conditions
regarding the use of assistive technologies, notes, references, and other
materials during exams (e.g., calculators, encyclopedias, textbooks, charts,
tables, etc).
It is ESSENTIAL that policies surrounding the use or prohibition of assistive materials
allowed during exams and assignments are clearly presented in the course syllabus as
well as in the prompt for each exam and/or assignment.