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About us
2B turnover (2011)
38+ aircraft
35 destinations
6m passengers pa
9,000 staff
www.virginatlantic.com
g
2m UU/month
3.5m sessions/month
17 global regions
200k online check-ins/
month
th
Web analytics
Commercial
reporting
Voice of the
Customer
Tagging
Commercial focus
Data dri
driven
en insights
Best practice
Train the trainer
Voice of
the
Customer
Affiliate
Marketing
Tagging
The day
y jjob
Currently
60 scheduled
h d l d and
d automated
t
t d
reports
20+ ad hoc insight reports/month
50% eBusiness & 50% loyalty
B2C & B2B
UK & global regions
Old & new websites
Tagging experts
AB testing
t ti & usability
bilit
Cookie compliance
Affiliate programme
Moving towards
Coremetrics
Business Objects
TagMan
eDigital
History
y
Challenges
g
IT p
project
j
vs business p
project
j
Demand
Web/Digital
g
Futures
Mobile Futures
Design
Learnings
g
Its not about facts & figures, its about commerce & user
experience
Putt effort
P
ff t into
i t the
th basics
b i by
b laying
l i a strong
t
data
d t
foundation through meticulous tagging
T i the
Train
th trainer
t i
& give
i other
th tteams th
the ttools
l to
t help
h l
themselves
Integrate actionable insights into real life though
hosting Best Practice Sessions
Take the lead on usability & AB testing
Think multi-channel