where MAGAZINE

In Every Issue

Where . The Complete Guide To Go.

2015 NEW YORK WHERE MAGAZINE

COVER HERE

The visitor experience: They shop. They dine.

They play. They spend. And they do it over and over
again. Where magazine reaches them every day.
In their hotel rooms. On the street. In the city.
Let us show you where.

Where. Here and now.

Edited and published

Where magazine is

locally for each market,

a portable, monthly

Where magazines useful

guidebook-style

articles, timely sidebars

magazine that readers

and comprehensive

take with them when

listings provide the most

they explore the city.

complete guide to the

With upbeat covers,

citys top restaurants,

extensive maps and

shops, shows, attractions,

information-rich

exhibits and tours.

content about where

Available at leading

to go and what to see

hotels and visitor venues

detailed on every cover.

around the world,

Where magazine is

Where reaches an

the must-have visitor

audience of more than

guide for both travelers

80 million every year.

and hotel concierges.

Published since 1936,

Where magazine
is distributed at
leading hotels,
available in-room,
at the concierge and
front desk, and at visitor
venues throughout
the city. Available in
45 cities throughout
the world.

WHERE NOW Top local breweries.

Hip neighborhood roundups. Interviews
with rising star chefs. This colorful
front-of-book section gives you the latest
and greatest info on whats hot and
happening around the city.
HOT DATES From Broadway shows to
buzzing local festivals, our expert editors
deliver the scoop on the months most
exciting events.
THE WHERE GUIDE Packed with informative
listings and specially selected spotlights
of restaurants, boutiques, museums and
tours, the Guide is the heart of Where
magazineand a must-read for visitors
looking for ideas on where to eat, drink,
shop and play.
MAPS Accurate, up-to-date and
visually appealing, our maps provide
the most direct, user-friendly route to
top sights, shops, restaurants and
entertainment options all over the city.
MY NEW YORK The city as seen through
the eyes of a local personality and a look
at that persons perfect day.
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where MAGAZINE

Demographic Profile
2015 NEW YORK WHERE MAGAZINE
NO V EMBER 2 0 14
THE COMPLETE GUIDE TO GO

SPECIAL DINING ISSUE

BEST RESTAURANTS FROM

THE

BIG SCREEN

DINING FOR A CAUSE, OUR EDITORS FAVORITE GIFTS,

NY COMEDY FESTIVAL + MORE
NYCWM_141100_Cover.indd c1

10/8/14 11:56:26 AM

Reader Demographics
Gender
Male
Female
Average Age
Marital Status
Married
Unmarried*

Reader Engagement
35%
64%
47
42%
58%

*single, partnered, separated, widowed, divorced

Affluence
Average Household Income: $ 97,100
Average Household Income: $127,100

Age
< 45
> 45

Education and Employment

Graduated College+
Post-Graduate Study/Degree
Professional/Managerial Employment

67%
30%
70%

66% of readers pick up their issue of Where Magazine

in the hotel.
65% are repeat readers of Where Magazine.
Readers spend an average of 41 minutes, in total,
reading Where Magazine.
Visitors refer to the magazine 4 times during their trip.
Readers share the information with others: each issue
has 4.5 readers per copy.
Where Magazine is the primary source of visitor information
for 100% of readers.
86% of readers have taken an action as a result of reading
Where Magazine
Source: 2015 Where Magazine Reader Profile Study, GfK, MRI

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where MAGAZINE

Distribution
2015 NEW YORK WHERE MAGAZINE

Reaching more than 7.6 million readers annually and distributed in more than 50,000 hotel rooms.
Average monthly circulation of 141,000.

Proudly distributed at
these locations:
Hotels/Clubs
414 Hotel
50 NYC*
6 Columbus A Sixty Hotel
70 Park Ave. Hotel
Alexander Hotel*
Algonquin, The*
Ameritania Hotel*
Amsterdam Court Hotel
Andaz 5th Ave.
Andaz Wall Street
Archer New York Hotel
Avalon, The*
Baccarat Hotel and Residences
Belvedere Hotel
*Indicates magazine is in-room at these hotels

Benjamin, The
Bentley, The
Best Western Bowery
Best Western President Hotel
Best Western Seaport Inn
Best Western W. 38th St.
Blakely New York Hotel*
Bowery Hotel
Broadway Hotel
Broadway Plaza Hotel, The
Broome NYC, The
Bryant Park Hotel, The
Candlewood Suite
Carlton Hotel*
Carlyle, The
Carvi Hotel
Casablanca Hotel*
Cassa Hotel

Chambers Hotel
Chatwal, The
Chelsea Savoy Hotel*
CitizenM
City Club Hotel Clarion Hotel
Park Ave.
Club Quarters Downtown
Club Quarters Grand Central
Club Quarters Midtown
Club Quarters World Trade Center
Colonial House
Colony Club*
Comfort Inn W. 25th St.
Comfort Inn W. 35th St.
Comfort Inn W. 36th St.
Comfort Inn W. 46th St.
Comfort Inn W. 71st St.
Comfort Inn W. 39th St.*

Concorde Hotel
Conrad Hotel
Cornell Club, The*
Cosmopolitan Club, The
Cosmopolitan Hotel Tribeca
Court, The
Courtyard by Marriott Manhattan/
Fifth Ave.
Courtyard by Marriott Manhattan/
Midtown East*
Courtyard by Marriott Manhattan/
Soho*
Courtyard by Marriott Manhattan/
Upper East Side
Courtyard by Marriott Times Square
West*
Courtyard by Marriott/Times Square
South*
Crosby Street Hotel
Crowne Plaza Times Square
Manhattan
Da Vinci Hotel
Days Inn
Distrikt, The*
DoubleTree Chelsea
DoubleTree Financial District
DoubleTree Guest Suites
DoubleTree Metropolitan Hotel
New York*
Dream Downtown
Dream*
Duane Street Hotel
Dumont NYC
Dylan Hotel*
East Houston Hotel
East Village Hotel
Element Times Square
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where MAGAZINE

Eurostar Wall St.

Evelyn
Eventi Hotel*
Excelsior Hotel
Fairfield Inn by Marriott
Times Square
Fitzpatrick Grand Central Hotel
Fitzpatrick Manhattan Hotel
Flat Iron Hotel
Four Points by Sheraton
Manhattan Chelsea*
Four Points by Sheraton
Manhattan Times Square
Four Points by Sheraton SoHo
Four Seasons Hotel New York
Franklin Hotel, The
Gansevoort Meatpacking NYC*
Gansevoort Park Avenue NYC
Gardens NYC
Gem Chelsea, The
Gem Hotel Midtown West, The
Gild Hall
Gotham Hotel
Gracie Inn
Gramercy Park Hotel
Grand Hyatt New York
Greenwich Hotel, The
Hampton Inn - Pearl St.
Hampton Inn Manhattan SoHo*
Hampton Inn Manhattan
Times Square North
Hampton Inn W. 24th St.
Hampton Inn W. 31st St.
Hampton Inn W. 35th St.*
Hampton Inn/Manhattan
Downtown Financial District
Harvard Club, The*
Hilton Garden Inn W. 28th
Hilton Garden Inn New York /
Midtown Park Avenue*
Hilton Garden Inn Times Square
Hilton Manhattan East*
*Indicates magazine is in-room at these hotels

Hilton New York Fashion District

Hilton Times Square*
Holiday Inn Express W. 29th St.
Holiday Inn Express W. 45th St.
Holiday Inn Express Times Square
W. 39th St.
Holiday Inn Express Water Street
Holiday Inn LES
Holiday Inn Manhattan Financial
District
Holiday Inn Midtown
Holiday Inn Midtown W. 31st St.
Holiday Inn SoHo
Homewood Suites by Hilton
Hostelling International
Hotel 31
Hotel 373 Fifth Ave.*
Hotel 99*
Hotel at Times Square, The
Hotel Azure
Hotel Beacon*
Hotel Belleclaire*
Hotel Carter (closed for renovations)
Hotel Chandler
Hotel Deauville
Hotel Edison
Hotel Elyse*
Hotel Five44
Hotel Giraffe*
Hotel Hugo*
Hotel Indigo*
Hotel Mela
Hotel Metro
Hotel on Rivington
Hotel Pennsylvania
Htel Plaza Athne New York
Hotel Verite
Hotel Vetiver*
Hotel Wales
Hotel Wolcott, The
Howard Johnson Express

Hudson Hotel
Hyatt 48 Lex
Hyatt Herald Square*
Hyatt Union Square
Incentra Village House
Ink 48*
Inn at Irving Place*
Inn on 23rd St.*
InterContinental New York Barclay,
The* (closed for renovations)
InterContinental New York Times
Square, The
Iroquois New York, The
Jade Hotel, The
James New York, The
Jane Hotel, The
Jewel Hotel, The
JW Marriott Essex House NY
Kimberly, The*
Kitano New York, The*
Knickerbocker, The
La Maison dArt
La Quinta Manhattan
Langham Place, Fifth Avenue
Larchmont Hotel
Le Parker Meridien New York
Lex NYC, The
Lexington, The
Library Hotel*
Loews Regency
Lombardy Hotel*
London NYC, The
Lotos Club*
Lowell, The
Lucerne, The
Mandarin Oriental New York
Manhattan at Times Square Hotel,
The
Manhattan Broadway
Manhattan Centre Hotel
Manhattan Club, The
Manhattan NYC

Manhattan West Hotel

Mansfield Hotel
Marcel, The
Maritime Hotel, The
Mark, The
Marmara-Manhattan, The
Marrakech Hotel, The*
Marriott Fairfield Inn and Suites
W. 33rd St.
Martha Washington
Mave Hotel
Mayfair New York*
Mercer, The
Michelangelo, The*
Milburn Hotel
Milford Plaza Hotel
Millennium Hilton, The*
Millennium Broadway New York*
Mondrian Soho
Morgans
Murray Hill Suites*
Muse Hotel, The
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where MAGAZINE

New York Hilton Midtown

New York Manhattan Hotel
New York Marriott Downtown*
New York Marriott Eastside*
New York Marriott Marquis
Times Square*
New York Palace, The*
New York Presbyterian
Guest Facility*
New York Yacht Club
Newton*
NH Jolly Madison Towers
(closing for renovations)
Night Hotel
Night Hotel Times Square
Nolitan Hotel
Nomad Hotel
Novotel New York
NYLO New York City
One UN Plaza Hotel
Opera House Hotel*
Out NYC, The
*Indicates magazine is in-room at these hotels

Paramount Hotel
Park 79
Park Central New York
Park Hyatt New York
Park Lane Hotel
Park South Hotel*
Pearl Hotel
Peninsula New York, The
Penn Club of New York*
Phillips Club, The*
Pierre, A Taj Hotel, New York, The*
Plaza, The
POD 39 Hotel
POD Hotel
Princeton Club of New York, The
Quin, The
Radisson Martinique on Broadway
Renaissance New York Hotel 57
Renaissance New York Hotel
Times Square
Residence Inn Marriott 48th & Lex
Residence Inn Marriott Times
Square, The
Ritz-Carlton New York, Battery
Park, The
Ritz-Carlton New York, Central
Park, The
Ritz-Carlton, Westchester, The
River Club*
Riverside Tower Hotel
Roger Smith Hotel*
Roger, The*
Room Mate Grace
Roosevelt Hotel, The
Royalton
Salisbury Hotel*
San Carlos Hotel*
Sanctuary, The
Setai Club
Seton Hotel
Shelburne NYC

Sheraton New York Hotel

and Towers
Sheraton Tribeca*
Sherry-Netherland Hotel, The
Shoreham Hotel*
SIXTY SoHo
SIXTY LES
Skyline Hotel
Smyth TriBeCa
Sofitel New York
SoHo Grand Hotel, The
SoHo House New York, The
Solita SoHo Hotel
St. James Hotel
St. Regis New York, The
Standard East Village
Standard New York
Stanford Hotel
Staybridge Suites
Strand Hotel, The*
Surrey, The*
Sutton Court Hotel
Time, The
Travel Inn
Tribeca Blu*
Tribeca Grand Hotel
Trump International Hotel &
Tower New York
Trump SoHo New York
Tuscany, The
Union Club
University Club
Viceroy New York
W New York
W New YorkDowntown
W New YorkTimes Square
W New YorkUnion Square
Waldorf Astoria New York*
Waldorf Towers, The*
Wall Street Inn, The
Warwick New York, The
Washington Jefferson Hotel

Washington Square
Wellington Hotel
West 57th Street by Hilton Club
WestHouse Hotel
Westin Governor Morris, The
Westin New York at Grand Central,
The*
Westin New York at Times Square*
Wingate by Wyndham
Wyndham Garden W. 24th
Wyndham Garden W. 58th
Wyndham Garden Inn Chelsea*
Wyndham Midtown 45
Wyndham New Yorker
Yale Club of New York City, The
Yotel NY at Times Square
Brooklyn/Queens/Long Island
Staten Island
Aloft Brooklyn*
Box House Hotel, The
Best Western Arena Hotel
Best Western Brooklyn Bay
Best Western Gregory Hotel
Comfort Inn (LIC)
Condor Hotel
Courtyard by Marriott LaGuardia
Crowne Plaza Laguardia Airport
Fairfield Inn (LIC)
Fairlfield Inn and Suites Brooklyn
Fairfield Inn Marriott (Jamaica)
Fairfield Inn & Suites (LIC)
Four Points by Sheraton (LIC)
Garden City Hotel
Garden Inn & Suites (Jamaica)
Hampton Inn LaGuardia
Henry Norman Hotel
Hilton Garden Inn Queens
Hilton New York JFK
Holiday Inn Express JFK
Holiday Inn LaGuardia*
Home2 Suites by Hilton (LIC)
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where MAGAZINE

Holiday Inn Express Brooklyn

Holiday Inn Manhattan View
Hotel Allegria (Long Beach)
Hotel Indigo Brooklyn
Hotel Le Bleu*
Marco LaGuardia Hotel
New York Marriott at the Brooklyn
Bridge Hotel*
NY Moore Hostel
NU Hotel
Parc Hotel, The*
Pointe Plaza Hotel
Q4 Hotel
Ramada Staten Island
Sheraton Brooklyn*
Super 8 Brooklyn
Wingate Inn & Suites at
LaGuardia*
Z Hotel (LIC)
New Jersey Hotels
Clarion Hotel Empire
Meadowlands
Clinton Inn Hotel*
Doubletree by Hilton Jersey City
Hampton Inn Carlstadt
Hilton Hasbrouck Heights
Hilton at Newark
Hilton Short Hills
Holland Motor Lodge Jersey City
Holiday Inn Express Paramus
Holiday Inn Harmon Meadow
Hyatt Regency Jersey City
LaQuinta Inn & Suites,
Meadowlands
Madison Hotel Morristown, The
Newark Airport Marriott
Oakwood Corporate Housing
Jersey City
Renaissance Meadowlands
Sheraton Edison Hotel Raritan
Center NJ*
*Indicates magazine is in-room at these hotels

Sheraton at Newark Airport

Springhill Suites by Marriott
Travelers Aid Concierge Desk
Newark International Airport
W Hoboken
Westin Jersey City
Westminster Hotel
Connecticut Hotels
Compass Furnished Apartments
Holiday Inn Select Stamford
Stamford Marriott Hotel
Corporate Housing
AKA: Central Park
AKA: Sutton Place
AKA: Times Square
AKA: United Nations (closed for
renovations)
Bridgestreet Corporate Housing
Churchill Corporate Housing
Hospitality Company
Maison, International
NYC-JC (Jersey City)
Oakwood Corporate Housing
Radio City Apartments
The Nash Oakwood Extended
Stay
Conventions/ Trade Shows/
Special Events
Affordable Art Fair
Architectural Digest Home
Design Show
Big Apple Greeter Fundraisers
City Harvest Fundraisers
Excel Limousine Services
GLBT Expo at Jacob K. Javits
Convention Center
Grand Gourmet
Hotel/Motel & Restaurant

Show at Jacob K. Javits Convention

Center
New York Times Travel Show at
Jacob K. Javits Convention
Center, The
Solstice in Times Square
Taste of Times Square
Winters Eve
Corporations In New York City
111 Eight Avenue
5 Penn Plaza
Archstone
Capital One
Luxury Attach Corporate
Pfizer Pharmaceuticals
TOWN Residential
TOWN Residential 5th Ave
TOWN Residential Astor Place
TOWN Residential FIDI
TOWN Residential Soho
UK Trade and Investment
United Nations
Secratariat Building
Residential
43-45 E. 30th St.
90 Washington
170 East End
180 Maiden Lane
260 W. 54th St.
200 Central Park South
325 Fifth Ave.
681 Fifth Ave.
Abigail Michaels Concierge
Anthem, The
Bristol Plaza
Centurion Condominium
DDG
DJK Residential
Heritage at Trump Place
Liberty View @ 99 Battery Place

Manhattan House Residential

Marc, The
Murray Hill Mews
NYbG Attache
Ocean
Omni Condiminium Company
One Beacon Court
Oval Concierge
Ritz Plaza, The
Ritz Tower, The
Rivertower
Sheffield 57
Sovereign
Stonehenge Village
Suites at Silver Towers
Tower 53
Tribeca Towers
Trump Parc at 106 Central Park
South
Trump Parc East at 100 Central
Park South
Trump Park Avenue at 502 Park
Ave.

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where MAGAZINE

Trump Place at 200 Riverside Blvd.

Trump Place at 220 Riverside Blvd.
Trump World Tower
Other Locations
34th Street Partnership
Penn Station
9/11 Tribute Visitor Center
AAA New Jersey Motor Club

*Indicates magazine is in-room at these hotels

Akam Associates
Allied Tours/T-Pro
Alston & Bird LLP
Altour American Express
American Management
Association
AMEX Centurion LoungeMexico
City Airport
Amtrak First Class Acela Lounge
Penn Station
Amtrak Passenger Cars on Trains
from Chicago to New York
Montreal to New YorK
Barneys New York
Beyond Group Travel
Big Apple Greeter
Bloomingdales Visitor Center
Bloomingdales SoHo Guest
Relations Center
Brooks Brothers
Capricorn
Chamber of Commerce
Churrascaria Plataforma Brazilian
Steakhouse
Cliqcar
Consulate of El Salvador
Davis Day Trips
Discover NY with Kitt Garrett
Drama Book Shop

Empire CLS
Exclusive Resorts
Excel Limousine Service
Federal Hall
Gem Limo
Grand Central Partnership
Great Jones Spa
Gray Line New York
Sightseeing Visitors Center
Hospital for Special Surgery
Intrepid New Yorker
Jacob K. Javits Convention Center
KATIE Show
KLS Worldwide Chauffuered
Services
Lady of Our Rosary
Lincoln Square BID
Lladr USA
Lower East Side
BID Visitors Center
Macys Visitor Center
Manhattan Concert Productions
Memorial Sloan Kettering
International Center
Mendel Goldberg Fabrics
New York Airport Shuttle
(City Experts Desk)
New York Athletic Club
New York Institute of Finance

New York City College of

Technology
New York Commission of the
United Nations
New York Presbyterian/Columbia
New York Presbyterian Weill
Cornell Hospital Campus
New World Travel
NYC & Company Kiosks Chinatown,
Financial District and Harlem
NYC & Company Visitors Center
NYC Branch, Department of State
Rossinis
Saks Fifth Avenue
Shops at Columbus Circle, The
Shrine NYC
South Street Seaport
Teachers College
Times Square Visitor Center
Thomas Cook India Ltd.
Wempe Jewelers
World Windows
Zarin Fabrics

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where MAGAZINE

Editorial Calendar
2015 NEW YORK WHERE MAGAZINE

This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries
and more in every issue. Below is an overview of our planned feature stories. Youll find all this content and more at wheretraveler.com.
JANUARY Special "Everything New" in NYC
FEBRUARY Special Dining Issue
PLUS: Romantic Gifts

SEPTEMBER Special Fashion Issue

MARCH Special Music Issue

OCTOBER Lower Manhattan

PLUS: Arts & Antiques

APRIL Art and Antiques

PLUS: Wellness/Restore for Spring

NOVEMBER Special Dining Issue

PLUS: Gift Guide Preview

MAY Special Dining Issue

JUNE Special Entertainment Issue

DECEMBER Gift Guide

PLUS: Top Musts for the Holiday

JULY Unusual Shops

PLUS: Family Fun

JANUARY: Special "Everything

New" in NYC

AUGUST New York A-Z

PLUS: Family Fun

FEBRUARY: Special Dining Issue

MARCH: Special Music Issue

APRIL: Art and Antiques

IN EVERY ISSUE

EDITORS ITINERARY
Tips on how to spend your day, with a plan that takes you
from morning to night
HOT DATES
Our picks for the months hottest happenings
WHERE NOW
Whats new, whats cool, whats now
THE GUIDE
Listings of the citys best in shopping, dining, museums,
entertainment, attractions and more
MY NEW YORK
The city as seen through the eyes of a local personality and
a look at that persons perfect day
MAPS
Comprehensive maps for navigating the city

MAY: Special Dining Issue

NO V EMBER 2 0 14
THE COMPLETE GUIDE TO GO

JUNE: Special Entertainment Issue

SPECIAL DINING ISSUE

BEST RESTAURANTS FROM

THE

BIG SCREEN

DINING FOR A CAUSE, OUR EDITORS FAVORITE GIFTS,

NY COMEDY FESTIVAL + MORE

JULY: Unusual Shops

AUGUST: New York A-Z

Where magazine is also available on iTunes and Magzter.

SEPTEMBER: Special Fashion Issue

OCTOBER: Art & Antiques

NOVEMBER: Special Dining Issue

NYCWM_141100_Cover.indd c1

10/8/14 11:56:26 AM

DECEMBER: Gift Guide

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where MAGAZINE

Advertising Rates, Size, Specs and Schedules

2015 NEW YORK WHERE MAGAZINE

RATES/SIZES
UNIT

1 X

3X

6X

9X

12X

Full Page

$12,360

$11,740

$10,955

$10070

$8,530

2/3 Page

$10,465

$9,950

$9,010

$8,210

$7,225

1/2 Page

$10,080

$9,570

$8,670

$7,960

$6,960

1/3 Page

$5,980

$5,670

$5,125

$4,655

$3,995

1/6 Page

$3,475

$3,320

$2,990

$2,735

$2,265

$1,985

$1,880

$1,705

$1,490

$1,230

Horizontal Only

Vertical Only

1/12 Page

2 Page Spread
13 x 9 - Non-Bleed
14 x 9 1/4 - Bleed
12 x 8 1/2 - Trim

Full Page
6 1/2 x 9- Non-Bleed
6 3/4 x 9 1/4 - Bleed
6 x 8 1/2 - Live Area

SPECIFICATIONS
UNIT
2 Pg. Spread**
Full Page
2/3 Vertical
1/2 Horizontal

NON-BLEED

BLEED

LIVE AREA*

13" x 9"

14" x 9 1/2"

12" x 8 1/2"

6.5 x 9

7 x 9 1/2

6 x 8 1/2

3 7/8 x 8 3/16

1/2 Horiz
6" x 4"

6 x 4

1/3 Square

3 7/8 x 4

1/3 Vertical

1 7/8 x 8 3/16

1/6 Vertical

1 7/8 x 4

1/12

1 7/8 x 2

USEFUL MEASUREMENTS:

1/8 = .125
1/4 = .25
3/8 = .375

3/16 = .1875
5/8 = .625
7/8 = .875

2/3 Vert
3 7/8" x 8 3/16"

1/3 Vert
1 7/8"
x
8 3/16"

*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
**Add 1/4 on each side of center line of spine for safety margin.
All ads must conform to the dimensions above. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.

1/6 Vert
1 7/8"
x
4"

1/3 Sq
3 7/8 x 4
1/12 Sq
1 7/8 x 2

ADVERTISING DEADLINE
ISSUE

AD CLOSE

MATERIALS DUE

ISSUE

AD CLOSE

MATERIALS DUE

JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE

NOV. 20
DEC. 19
JAN. 23
FEB. 20
MARCH 20
APRIL 22

NOV. 26
DEC. 29
JAN. 29
FEB. 27
MARCH 27
APRIL 28

JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER

MAY 22
JUNE 23
JULY 23
AUG. 21
SEPT. 23
OCT. 23

MAY 29
JUNE 26
JULY 30
AUG. 28
SEPT. 29
OCT. 30

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where MAGAZINE

Technical Information
2015 NEW YORK WHERE MAGAZINE
MECHANICALREQUIREMENTS

GENERALINFORMATION

Where is produced in accordance with accepted standards for web offset printing
(SWOP), using four-color process inks (CMYK). Please refer to these standards for more
information. You may obtain these at http://www.idealliance.org/specifications/swop/.

MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of
materials that do not meet these specifications. Changes to supplied material will be made by
the publisher only on written instructions from agency or client, and such changes must
be received at least 30 days prior to cover date. MVP can accept native files in a limited
number of formats. Changes can only be made if the native files, fonts, and graphics are
supplied. MVP endeavors to comply with all advertisers changes. However, MVP assumes no
responsibility for errors and omissions resulting from such changes.

No film will be accepted.

Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version
1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted
at 100%. These files must be created using one or more of the following software
programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may
be generated directly from the application or distilled from PostScript files using Acrobat
Distiller. Please do not use Microsoft Publisher or Office applications as these cannot
create acceptable PDFs.
Build your ad so that it conforms to these specifications AT FINAL SIZE:
Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats.
One-bit images (such as black and white logos) should be minimum 600 pixels per inch.
Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.
Check that the maximum total ink coverage (TAC) does not exceed 300%.
Minimize the number of steps used to create a gradation or blend.
Provide 1/4" bleeds (image beyond trim) in bleed ads.
Keep all live matter 1/4 from the trim on all four sides.
All ads must conform to the spec sheet dimensions. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
Files must be in .zip format if compression software is used.
Ad Proofs: We follow industry standards on press. If running a color ad, you may supply
a color proof, which we will check for content. Please note that consumer inkjets cannot
be relied upon to predict press color as the inks used are not true press colors (i.e. they
cannot always be achieved in process printing).

SHIPPING INFORMATION
ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE.
SHIPPING INFORMATION
Ads can be submitted on CD, DVD or via
electronic transmission. Please contact your
sales rep regarding digital transfer of ad
materials. Many of our publications can accept
materials by a proprietary web-based system
called AdDrop. Please ask your publication's
Advertising Services Coordinator for unique
private ftp credentials if AdDrop is unavailable.
We do not have a "common use" ftp site for
security reasons.
MAIL TO:
Production Department
Where IN New York
79 Madison Avenue, 8th Floor
New York, NY 10016

WEB ADDRESS

Be sure
to include your
Web address
in your
ad creative.

Online editions will include

your ad exactly as it appears
in print, but for us to legally
link the ad to your Web site,
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