Cairo University Faculty of Engineering

Bachelor Programs, Credit Hours System

Spring Semester 2015
Name:
I.

GENN331 Business Communication

Quiz #1
Time: 15 minutes
Code:

Circle the letter that corresponds to the correct answer.

1- Janet is an assistant trainer at Orion Inc. She is working on a training manual to help new
users learn how to operate the company's data management system. Employees will use the
manual as a learning tool in training seminars. The manual will also serve as an on-the-job
reference. The senior trainers and system analysts who designed the data management system are
expected to offer their comments on Janet's draft. In this scenario, the system analysts best
represent the _____.
A. watchdog audience
B. gatekeepers
C. primary audience
D. secondary audience
E. auxiliary audience
2. Yui Hongo works as a guest-relations executive at Stargaze Hotel. She writes a letter to a
guest who has recently become a member of the premier club at the hotel. Which of the
following introductory statements written by Yui best illustrates you-attitude?

A. You are now a premier club member of Stargaze Hotel.

B. You will be delighted to know that you have become a premier club member of the hotel.
C. We, at Stargaze Hotel, are glad to inform you that you are now a premier club member.
D. I am sure you will be happy to know that you are now a part of our premier club family.
E. It gives me pleasure to inform you that you are now in our premium club.

3-Which of the following is a characteristic of good writing?

A. It keeps requests ambiguous which helps avoid arguments.

B. It uses legalistic language to impress the readers.

C. It analyzes the larger context in which words may appear.
D. It presents the main point in the middle of a long paragraph.
E. It requires a reader to gather additional information.
4. Which of the following does you-attitude primarily focus on?
A. Differentiating between audience members
B. Emphasizing the needs of the writer or speaker
C. Not protecting the audience's ego
D. Giving more preference to important audience members
E. Stressing on the audience's point of view
II.
Circle T if the statement is true , and F if it is false.
1. In most business situations, you should talk about the audience's feelings, because it reduces
the distance between the audience and the writer.
T
F
2. To create you-attitude at a sentence level use active verbs to avoid assigning blame in a
negative situation.
T
F
3. Gatekeepers, who have the power to stop a message from reaching an audience, can exist
outside the organization.
T
F
4. It is mandatory to follow the same standard conventions in all organizations across the
world.
T
F
5. While conveying bad news messages, straightforward negatives always damage credibility.
T
F
6. Good messages apply you-attitude beyond the sentence level by using content and
organization as well as style to build goodwill.
T
F
7. Oral messages make it easier than written messages to get immediate action or response from
an audience.
T
F
8. To create you-attitude talk about your own emotions in a message of congratulations or
condolence.
T
F