TATA GROUP

Ranging from steel, automobiles and software to consumer goods and

telecommunications the Tata Group operates more than 80 companies.

It has around 200,000

employees across India and thus has the pride to be nations largest private employer. Mr. Ratan
N. Tata has led the eminent Tata Group successfully. He was trained as an architect at New
York's Cornell University but he chose to enter the family business .He assumed the
Chairmanship of the Group in 1991. Named Business Man of the Year for Asia by Forbes in
2004, Mr. Ratan Tata serves on the board of the Ford Foundation and the program board of the
Bill & Melinda Gates Foundation's India AIDS initiative. Tata Group chairman Ratan Naval
Tata has stepped down to pass on the entire responsibility to Cyrus Mistry. Under Tata, the group
went through major organizational phases rationalization, globalization, and now innovation,
as it attempts to reach a reported $500 billion in revenues by 2020-21, roughly the size of what
Walmart is today.
Approximately two third of the equity of the parent firm, Tata Sons Ltd., is held by
philanthropic trusts endowed by Sir Dorabji Tata and Sir Ratan Tata, sons of Jamsetji Tata, the
founder of todays Tata empire in the 1860s. Through these trusts, Tata Sons Ltd. utilizes on
average between 8 to 14 percent of its net profit every year for various social causes. Even when
economic conditions were adverse, as in the late 1990s, the financial commitment of the group
towards social activities kept on increasing, from Rs 670 million in 1997-98 to Rs 1.36 billion in
1999-2000. In the fiscal year 2004 Tata Steel alone spent Rs 45 crore on social services. .
Tata is accredited to initiate various labor welfare laws. For example- the
establishment of Welfare Department was introduced in 1917 and enforced by law in 1948;
Maternity Benefit was introduced in 1928 and enforced by law in 1946. A pioneer in several
areas, the Tata group has got the credit of pioneering India's steel industry, civil aviation and
starting the country's first power plant. It had the world's largest integrated tea operation. It is
world's sixth largest manufacturer of watches (Titan).

CORPORATE SOCIAL RESPONSIBILITY

In a free enterprise, the community is not just another stakeholder in business but is
in fact the very purpose of its existence. Jamsetji Nusserwanji, Tata Founder, Tata Group.
"Corporate Social Responsibility should be in the DNA of every organization. Our
processes should be aligned so as to benefit the society. If society prospers, so shall the
organization..." - Manoj Chakravarti, G M - Corporate Affairs &
Responsibility, Titan Industries Limited in 2004.

Corporate Head - Social

Corporate Social Responsibility has always

been taken care of by the Tata group. The founder Mr. Jamshedji Tata used to grant scholarships
for further studies abroad in 1892. He also supported Gandhijis campaign for racial equality in
South Africa. Tata group has given country its first science center and atomic research center.
"The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering
formed but a minute fraction of the amount by which they enriched the nation. Jamshed Irani,
Director, Tata Sons Ltd, says, "The Tata credo is that 'give back to the people what you have
earned from them'. So from the very inception, Jamshetji Tata and his family have been
following this principle." (a statement on the Tata group's website www.tata.com) .
In July 2004, B. Muthuraman, Managing Director, Tata Steel Limited (TISCO)
announced that in future TISCO would not deal with companies, which do not conform to the
company's Corporate Social Responsibility (CSR) standards. Speaking at the annual general
meeting of the Madras Chamber of Commerce and Industry, He stated, "We will not either buy
from or sell to companies that do not measure up to Tata Steel's social responsibility standards."
Tata Corporate Sustainability Policy
"No success or achievement in material terms is worthwhile unless it serves the needs or interests
of the country and its people - J R D Tata.
The corporate policy of the group encompasses the sustainable development of all the
stakeholders. The major points included in the corporate policy are following:

Demonstrate responsibility and sensitivity to biodiversity and the environment

Comply with rules and regulations relating to environment

Constantly upgrade technology and apply state-of-the-art processes and practices with
institutional arrangements that will combat larger issues like climate change and global

warming
Create sustainable livelihoods and build community through social program pertaining to

health, education, empowerment of women and youth, employee volunteering,

Find ways to enhance economic human, social and natural capital for bringing and
maintaining a balance among business, society and environment.

CSR ACTIVITIES:
Through the following companies and societies Tata group keeps on heading

towards

the fulfillment of corporate social responsibility

Tata Steel Tata Steel has adopted the Corporate Citizenship Index, Tata Business
Excellence Model and the Tata Index for Sustainable Development. Tata Steel spends 5-7 per
cent of its profit after tax on several CSR initiatives.
(a) Self-Help Groups (SHGs) : Over 500 self-help groups are currently operating under
various poverty alleviation programs; out of which over 200 are engaged in activities of income
generation thorough micro enterprises. Women empowerment programs through Self-Help
Groups have been extended to 700 villages. From the year 2003 to 2006, the maternal and infant
survival project had a coverage area of 42 villages in Gamharia block in Seraikela Kharsawa and
a replication project was taken up in Rajnagar block. For providing portable water to rural
communities 2,600 tube wells have been installed for the benefit of over four Lakh people.
(b) Supports Social Welfare Organizations: Tata Steel supports various social welfare
organizations. They include;

Tata Steel Rural Development Society.

Tribal Cultural Society.
Tata Steel Foundation for Family Initiatives.
National Association for the Blind.
Shishu Niketan School of Hope.
Centre for Hearing Impaired Children .
Indian Red Cross Society, East Singhbhum

(c) Healthcare Projects: In its 100th year, the Tata Steel Centenary Project has just been
announced. The healthcare projects of Tata Steel include facilitation of child education,
immunization and childcare, plantation activities, creation of awareness of AIDS and other
healthcare projects.
(d) Economic Empowerment: A program aiming at economic empowerment through
improvised agriculture has been taken up in three backward tribal blocks in Jharkhand, Orissa
and Chhattisgarh. An expenditure of Rs 100 crore has been estimated for the purpose and this
program is expected to benefit 40,000 tribal living in over 400 villages in these three States.
(e)Assistance to government: Tata Steel has hosted 12 Lifeline Expresses in association with
the Ministry of Railways, Impact India Foundation and the Government of Jharkhand. It has
served over 50,000 people. Five thousand people have got surgical facilities and over 1,000
people received aids and appliances. Over seven lac rural and another seven Lac urban
population have been benefited by the CSR activities of Tata Steel.
The National Horticulture Mission program that has been taken up in collaboration with the
Government of Jharkhand has benefited more than a thousand households. In collaboration with
the Ministry of Non-Conventional Energy and the Confederation of Indian Industry, focus is laid
on renewable energy aiming at enhancing rural livelihood.

Tata Motors :
(a) Pollution Control: Tata Motors is the first Indian Company to introduce vehicles with Euro
norms. Tata Motors' joint venture with Cummins Engine Company, USA, in 1992, was a major
effort to introduce emission control technology in India. To make environment friendly engines it
has taken the help of world-renowned engine consultants like Ricardo and AVL. It has
manufactured CNG version of buses and also launched a CNG version of its passenger car, the
Indica. Over the years, Tata Motors has also made investments in the establishment of an
advanced emission-testing laboratory.
(b) Restoring Ecological Balance: Tata Motors has planted 80,000 trees in the works and the
township and more than 2.4 million trees have been planted in Jamshedpur region. Over half a
million trees have been planted in the Poona region. The company has directed all its suppliers to

package their products in alternate material instead of wood. In Pune, the treated water is
conserved in lakes attracting various species of birds from around the world.
(c) Employment Generation: Relatives the employees at Pune have been encouraged to make
various industrial co-operatives engaged in productive activities like re-cycling of scrap wood
into furniture, welding, steel scrap baling, battery cable assembly etc. The Tata Motors Grihini
Social Welfare Society assists employees' women dependents; they make a variety of products,
ranging from pickles to electrical cable harnesses etc.; thereby making they financially secure.
(d) Economic Capital: In Lucknow, two Societies - Samaj Vikas Kendra & Jan Parivar Kalyan
Santhan have been formed for rural development & for providing healthcare to the rural areas.
These societies have made great efforts for health, education and women empowerment in rural
areas.
(e) Human Capital: Tata motors has introduced many scholarship programs for the higher
education of the children. Through a scholarship program Vidyadhanam, the company supports
211 students. Out of these students 132 students are from the marginalized sections of the
society. These students get books, copies and other study materials. They also undergo different
kinds of workshops, creative & outdoor sessions and residential camps as well. The company
has entered into Public-Private Partnership (PPP) for upgrading 10 Industrial Technical Institutes
(ITI) across the country.
(f) Natural Capital: On the World Environment Day, Tata Motors has launched a tree plantation
drive across India and countries in the SAARC region, Middle East Russia and Africa. As many
as 25,000 trees were planted on the day. Apart from this more than 100,000 saplings were
planted throughout the monsoon.
Tata Chemicals Ltd (TCL)
Tata Chemicals is making an effort for sustainability. Sustainability for the group means honesty
and transparency towards stakeholders, environmental protection, generating economic value,
promoting human rights and creating social capital. Tata Chemicals supports the UN Global
Compact and is committed to reporting its sustainability performance in accordance with GRI
(Global Reporting Initiatives) guidelines. Its main operations for environment protection include
optimal use of resource, finding and/or generating alternative sources of fuel and raw materials,

and maximizing reuse and recycling. All in all they have the policy of avoid, reduce and reuse.
The company runs a rural development program at Okhamandal and Babrala. Tata Chemicals
Limited was one of the first organizations to hold an Impact camp, which was held at Mithapur
in the year 1982, providing eye care to hundreds of patients at the Mithapur Hospital. Tata
Chemicals Limited was also the first organization to run world's first hospital on wheels - the
Life Line Express, through Jamnagar district for the first time between November 21, 2004 and
December 21, 2004. 16
Tata Tea
Tata Tea has been working hard since the 1980s to fulfill the needs of specially-abled
people. It has set up the Srishti Welfare Centre at Munnar, Kerala; its various programs provide
education, training and rehabilitation of children and young adults with special needs.
Srishti has four projects:
a. The DARE School
b. The DARE strawberry preserve unit
c. Athulya
d. Aranya.
Tata Teas welfare officers help identify and encourage relatives or children of
employees who are handicapped to join the Welfare Centre for special education and
rehabilitation.
A.The DARE
It provides the students with training in basic academics, self-help skills and skills like
gardening, cooking, weaving etc. Children are taught to paint and some of the paintings are
printed and sold as greeting cards. The sales proceeds of which are used back into the units.

B.The DARE strawberry

It preserves unit trains youngsters to make natural strawberry preserve. The trainees are paid for
the work; they receive social cover, free medical aid and other benefits.
C.Athulya
It has two units - (i) A vocational training center that imparts training in stationery-making
(ii) A handmade paper-making unit which trains physically challenged persons in the art of
making recycled paper
D.Aranya
This project was started to nurture the lives of the disabled and also to revive the ancient art of
natural dye. Individuals are given training in various natural dyeing techniques including block
printing, tie and dye, batik work, etc. Their products are sold in and outside the country. 17
Tata Teas Jaago Re! Campaign exemplifies the Social-Cause Marketing Initiatives.
TITAN
Corporate social responsibility is a basic element of TITAN Groups governing objective
and one of its corporate values. In its corporate philosophy CSR is defined as doing less harm
and more good by adopting the following practices:

respecting and supporting local communities

Caring for the employees
Being an active member of society
Committed to sustainable development
Putting safety(at work) first

Titan has employed 169 disabled people in blue collar workforce at Hosur.
TISCO
TISCO was awarded The Energy Research Institute (TERI) award for Corporate Social
Responsibility (CSR) for the fiscal year 2002-03 in recognition of its corporate citizenship and
sustainability initiatives. As the only Indian company trying to put into practice the Global
Compact principles on human rights, labor and environment, TISCO was also conferred the
Global Business Coalition Award in 2003 for its efforts in spreading awareness about HIV/AIDS.

Tata Consultancy Services (TCS)

TCS aims at the Tata groups philosophy of building strong sustainable businesses
community .The elements that make for strong corporate sustainability at TCS include the
following: A fair, transparent corporate governance, a strong strategy for long-term growth,Bestin-class HR processes , initiatives for community betterment and welfare.
In 2010-11, TCS supported its local communities in the United States: supported the
victims of the 2010 Chilean earthquake, conducted IT educational programs for high school
students in Cincinnati, raised support and awareness for diabetes prevention through a series of
marathon sponsorships
Tata Consultancy Services runs an adult literacy program. Indian government
launched Saakshar Bharat, an adult education program in 2009 and the program will now go
online via TCSpartnership. The scheme, aimed at female literacy aims to make literate 70
million people, of which at least 85 percent are women literate and the program has already been
rolled out in 167 districts across 19 states. 18

Tata Archery Academy

The Tata Archery Academy was established in Jamshedpur in 1996 . The academy has
all the training facilities like highly efficient coaches, archery grounds, equipment from India and
abroad. It also provides hostel and multi gymnasium facilities for its cadets. After a rigorous
selection process being carried all over India, the Academy selects boys and girls between the
age group of 13 to 18 years for the four years course and it provides the training during which
the cadets are also imparted with formal education. Some of the major championships where the
of the Tata Archery Academy cadets have participated and have won several medals are Junior
world Archery Championship, Senior World Archery Championship, Asian Archery
Championship, Commonwealth Games and Asian Games.

TQMS
Tata Quality Management Services (TQMS - a division of Tata Sons) had been
entrusted with the task of institutionalizing the Tata Business Excellence Model (TBEM). The

TBEM provides each company with a wide outline to help it improve business performance and
attain higher levels of efficiency and productivity. It aims to facilitate the understanding of
business dynamics and organizational learning. TBEM is a customized- to-Tata adaptation of
the globally renowned Malcolm Baldrige model. TBEM model focuses on seven core aspects of
operations: leadership, strategic planning, customer and market focus, measurement, analysis and
knowledge management, human resource focus, process management and business results.
Performance is measured in absolute points; companies have to achieve a minimum of 500
points (out of 1,000) within four years of signing the BEBP agreement.. TQMS helps Tata
companies use the model to gain insights on their business strengths and opportunities for
improvement. This is managed through an annual process of assessment and assurance. The
model, through its regular and calibrated updates, is used by Tata companies to stay in step with
the ever-changing business environment.
TCSRD
Tata Chemicals Limited (TCL) set up the Tata Chemicals Society for Rural
Development (TCSRD) in 1980 to promote its social objectives for the communities in and
around Mithapur, where its facility is located. This service was further extended to the
communities in and around its Babrala and Haldia facilities.
Through Tata Chemicals Society for Rural Development (TCSRD) Tata Chemicals
works to improve the quality of life of the people and communities. It also aims at supporting
sustainable development, which is the central theme of the company's corporate philosophy. It
works to protect and nurture the rural populations in and around TCL's facilities, and assists
people in attaining self-sufficiency in natural resource management, livelihood support. It also
aims at the building of health and education infrastructure i.e. schools and hospitals, maternity
centers etc.
The initiatives that TCSRD is involved in include:
a) Agricultural development
b) Animal husbandry
c) Watershed development

d) Education
e) Rural energy
f) Women's programs
g) Relief work

Tata Relief Committee

Tata Relief Committee (TRC) works to provide relief at disaster affected areas. During natural
calamities there are two phases of assistance
(a) Relief measures and
(b) Rehabilitation program.
After the Gujarat earthquake the group built 200 schools in two years and they rendered
help during the Orissa floods when people lost cattles. Even after the Tsunami disaster members
of TRC immediately reached the places and supplied the things required.

Tata Council for Community Initiatives (TCCI)

TCCI was established in 1994. TCCI's mission states: "We will work together to
be, and to be seen as, a group which strives to serve our communities and the society at
large". TCCI is also involved in assisting Tata companies maintain sustainability reporting the
guidelines of Global Reporting Initiative (GRI). It is the focal point for the UN Global Compact
in India, which has 42 Tata companies as signatories, the highest in the world from a single
business group.
In collaboration with the United Nations Development Programme (India), TCCI
has crafted the Tata Index for Sustainable Human Development, aiming at directing, measuring
and enhancing the community work that Tata enterprises is undertaking for the upliftment and
welfare of the people.

Dedications to the Nation at a Glance

Tata Health Infrastructure

Tata main hospital

ICU in Joda and Balangpur
CHC in Bari and Kuhika
Hospitals in Gobarghati,sukinda, joda, belpahar, belipada and bamnipal
Lifeline Express- the hospital on wheels Mobile health clinics
Centre for hearing impaired children

Tata Educational Infrastructure

Institute of mathematics
Sukinda college
Joda college centenary Learning centre at XIMB
J N Tata Technical Education centre
School of hope
Shishu Niketan

Tata Sports Infrastructure

Tata athletics academy

Tata archery academy
Tata Football academy
Tata steel adventure foundation
Sports feeder centres
Stadium at keonjhar

Preservation of culture & Heritage

Contribution to setting up national Center for performing arts Mumbai

Tribal cultural centers showcases legacy of nine tribes Jharkhand and Orissa
Gramshree mela activities.

REFERENCES:
1. Amit Kumar Srivastava, Gayatri Negi, Vipul Mishra, and Shraddha Pandey (Sep 2012),
Corporate Social Responsibility: A Case Study of TATA Group, Journal of Business and
Management.
2. Freeman, R.E. Strategic Management: A Stakeholder Approach ( Pitman Publishing:
Marshfield, MA ,1984)
3. Mark Goyder, Redefining CSR: From the Rhetoric of Accountability to the Reality of
Earning Trust (Tomorrow's Company, 2003)

4. Wood, D.J. , Towards improving corporate social performance (Business Horizons, Vol.
34 No. 4, World Business Council for Sustainable Development 1991) pp. 66-73
5. Ackerman, R. W., & Bauer, R. A., Corporate social responsiveness. (Reston ,VA: Reston.
1976)