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RACONTEUR.NET

READERSHIP
TIMES READERS

RACONTEUR READERSHIP

7 in 10

1.26m+
Readership

Business services

Financial services

HR and staffing

62%

more C-suite executives

than the Financial Times

21%

of Times CFOs/CIOs have

read a Raconteur report

141,000

21%

of Times CEOs have read

a Raconteur report

53%

24%

17%

F
Premises

25%

70%

Directors

of Times readers have

a net worth of 1m+

IT services

of Times C-Suite readers

have read a Raconteur report

235,000

28%

55%

Purchase decision
makers (PDMs)

43%

Raconteur readers who have purchase decision making powers in a department:

of Times readers have

read a Raconteur report

422,000

readers are chairmen, owners,

MDs, CEOs and deputies

DECISION MAKING POWER

Office management

16%

Telecomms

15%

Business services

14%

Legal services

11%

Healthcare services

SECTORS IN WHICH RACONTEUR READERS WORK

1 in 2

15%

Raconteur
readers are
in management

of Raconteur
readers are
C-level executives

FINANCIAL
SERVICES

IT

MANUFACTURING

ENERGY

LEGAL
SERVICES

GOVERNMENT

BUSINESS
SERVICES

TRANSPORTATION

HEALTHCARE

10

RETAIL

Source: Survey of approximately 400 Times and Sunday Times readers, March 2014, News UK

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ADVERTISING WITH RACONTEUR

READERS SAY THAT RACONTEUR REPORTS...

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17 minutes

88%

9 in 10

Time the average

reader will
spend reading a
Raconteur report

of FTSE 250 Times

readers, who have
an opinion, think
Raconteur is a good
place to advertise

regular readers
have mentioned a
Raconteur report to
someone else

64%

HIGHLIGHT KEY ISSUES

FACING KEY SECTORS

EDUCATE PEOPLE ON
ISSUES THAT MATTER

PROVIDE AN
INTERESTING READ

ARE VERY WELL

DESIGNED

HAVE QUALITY
CONTENT

ARE
INFORMATIVE

of FTSE 250 Times readers have

mentioned a Raconteur report to
someone else

8 in 10

regular readers have passed a

Raconteur report on
As a result of seeing a Raconteur report, readers take a variety of actions:

Regular readers say Raconteur reports are better than

other newspaper supplements:

46%

Saved an article

16%

Changed their opinion on a

company seen advertising
for the better

11%

Raised an issue
or topic seen
in a report at a
board meeting

75%

say better quality of content

26%

Passed the report on

15%
Considered contacting a
company seen advertising

69%

say better overall quality

68%

say better quality of contributors

REPUTATION
Raconteur is most associated by readers with the
following brands:

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LEVERAGE KEY OPPORTUNITIES

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ENGAGE YOUR STAKEHOLDERS

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PURCHASE DECISION-MAKERS

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Distributed in

THE POWER OF AN ADVERTORIAL

An advertorial is a commerciallysponsored article used as an alternative
or supplement to display advertising. An
advertorial would usually seek to convey
a clients opinion on a certain topic or
promote particular products and services.
Raconteur advertorials are created to fit
with the content, style and readership of the
report in which they feature. As with any
article, they require a headline, standfirst,
text, and images. It is recommended that the
client includes a company logo and contact
details in order to heighten reader and
brand awareness.

WHY CHOOSE AN ADVERTORIAL?

Editorial synergy The advertorial can
be positioned in the report so as to integrate
a clients messaging, positioning the
advertorial around relevant issues to the
clients business, image or industry

Education informs and engages the

reader through a possible combination of
words, pictures and infographics

TECHNICAL SPECIFICATIONS

Future marketing purposes Client

is given global licensing rights and thus
owns the rights to use the advertorial in
other publications

DOUBLE PAGE SPREAD

HOW THE PROCESS WORKS

FULL PAGE

900 WORDS

1400 WORDS

The client either supplies the copy

themselves or Raconteur commission a
journalist who contacts the client to develop
an understanding of the desired angle
before producing the advertorial copy
The client provides high resolution
images, logos, and contact details

VERTICAL HALF PAGE

HALF PAGE

TOWER

Raconteurs design team lays out the

advertorial, which is subsequently sent to
the client for approval
Signed-off advertorial is sent for
reproduction and print

Thought leadership Strengthens thought

leadership credentials, enables a client to
write in detail about a product or a service

Upon publication, the client is provided

with hard copies of the report, the digital
version of the report and the advertorial
document for future use.

raconteur.net

twitter.com/raconteur

550 WORDS
550 WORDS

300 WORDS

WHAT IS AN ADVERTORIAL?

Raconteur Media Ltd | Amadeus House, 27B Floral Street | WC2E 9DP London | United Kingdom

Distributed in

THE POWER OF AN ADVERTORIAL

Top 3 opinions Times readers have of Raconteur advertorials

88%

Informative

of FTSE 250 readers who have an opinion

think Raconteur reports are a good
place to sponsor content or advertise

Ranking of statements about Raconteur advertorials Times readers agreed with

Well designed

I prefer this to traditional advertising

I didnt realise this was commercially sponsored
I understand better what this brand does

Well written
These advertorials add value to the overall report
I feel more comfortable/familiar with this brand after reading this

Source: Survey of approximately 400 Times and Sunday Times readers, March 2014, News UK

raconteur.net

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Raconteur Media Ltd | Amadeus House, 27B Floral Street | WC2E 9DP London | United Kingdom

Distributed in

DOUBLE PAGE SPREAD

M2M & THE INTERNET OF THINGS
17/07/14
EDITION #0269

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M2M & THE INTERNET OF THINGS

17/07/14
EDITION #0269

RACONTEUR.NET
/COMPANY/RACONTEUR-MEDIA
/RACONTEURMEDIA
@RACONTEUR

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RACONTEUR.NET
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Commercial Feature

AT&T M2M technology

M2Ms DIVERSE POTENTIAL

Machine-to-machine (M2M) communication is transforming

the way we live and the way we do business

TRANSPORTATION

Mike Troiano, vice president, advanced mobility

solutions, AT&T Business Solutions

As automated, connected machines

hit business fleets, its become
more apparent the network perimeter has expanded greatly. This brings
both risks and rewards. To keep the
risks in check and to make the most
of the rewards, businesses need to
stay on top of their assets.
M2M can play a role in ensuring that
expensive cargo remains secure and
maintains its value from departure
to arrival. Has the perishable food in
the container spoiled because of a
faulty refrigeration unit or has the correct temperature been maintained
throughout? A well-constructed M2M
solution can use one set of sensors
near the food to measure temperature
and another set on the cooler to ensure that its functioning properly.
If firms want to gain that competitive edge for moving assets around the
globe, they need supportive solutions
that help overcome challenges, such
as capacity crunch when customers
come flooding in, higher operating
costs and commodity prices, and a
more complex operating environment.

If firms want to gain that competitive

edge for moving assets around the
globe, they need supportive solutions
that help overcome challenges

raconteur.net

To deal with these unprecedented challenges, organisations need a

supplier that has the understanding,
solutions and expertise to stitch the
vital parts of transport and business
together. Companies must have operational visibility as its becoming critical for supply chain and transportation
industries to know where a shipment
is, and the ability to monitor the environmental conditions of transported
cargo in near real-time.
Companies that ship goods all over
the world need the ability to track and
monitor the conditions of their assets
in near-real time to minimise the risk
of damaged, lost or stolen cargo,
says Mike Troiano, vice president, advanced mobility solutions, AT&T Business Solutions. We work with supply
chain managers in a variety of industries to deploy mobility solutions that
help streamline operations, but also
help to transform how they interact
and communicate with customers.
HEALTHCARE

M2M and connected devices will

power the future of healthcare. Are
wearable M2M solutions becoming
the technology to watch? The dawn
of wearables has opened the door
to effective monitoring of a patients
heart rate, blood pressure and
weight, while fitness apps can record distances travelled by runners
and calories burned.
Can M2M help to save lives? Yes,
but only if the technology solution is
right from the hardware, software, to
the network. As a case in point, AT&T
EverThere uses a mobile personal

emergency response device worn

around the neck, which is monitored
by a call centre every day of the week.
It provides GPS location to the call
centre, so if the user needs assistance
they can speak to healthcare professionals straight from the device. For
the elderly who want to stay in their
own house rather than being moved
to a care home, this kind of technology
is life changing.
Fitness tracking devices that monitor your activity steps, distance,
sleep, calories burned, and so on
can be worn on your wrist or clipped
to your clothes. These devices can
provide very helpful data to the user
and have the potential to be linked
to healthcare providers or viewed in
conjunction with other fitness apps
via the AT&T mHealth Platform. AT&T
has been working with developers to
create brand new applications that
utilise health and wellness data.
InterMetro, a business of Emerson
(NYSE: EMR), and a leading manufacturer and supplier of storage
and transport products for the food
service, commercial and healthcare
industries, is working with AT&T to
create smart mobile workstations
that allow caregivers to access treatment information and update medical
records at patients bedsides.
The two companies will integrate
AT&Ts M2M solutions with the Metro AccessPoint wirelessly connected mobile workstations, allowing
InterMetro to proactively monitor,
troubleshoot and share vital performance data about the devices. The
connected mobile workstations send
updates and alerts when systems are
in need of service and are enabled
to receive software updates from InterMetro remotely when needed.
Across all points of the supply chain,
as well as in hospitals and the home,
M2M has the ability to alter and improve
the healthcare industry drastically.

twitter.com/raconteur

CONSTRUCTION

The construction industry was one of

the worst hit by the global financial
meltdown. Yet it has the chance to
rebound with numerous opportunities to increase efficiency. M2M has
a big role to play.
By embedding connectivity in their
cranes, excavators and other machinery, construction firms can determine
when repairs are required, how often
vehicles are being used, and where
they are located. This will help them
organise maintenance, decide whether they can streamline operations,
and transfer workloads at greater
speed and effectiveness. The data
gleaned from this will show how to improve processes around construction
and how field personnel can do their
job more efficiently.
Construction sites also need protecting from criminals. What if, in the
middle of the night, thieves arrive
and make off with the pile driver?
Effective M2M solutions can provide alerts when anomalies occur,
so security can be sent in. As the
embedded devices dont rely on site
electricity, running on battery and
using wireless communication, this
layer of security will remain switched
on even if the power has been cut
on site. And if vehicles start moving,
construction firms can switch the engine off remotely.
Opportunities lie beyond the construction site. Tracking of materials
using GPS can help firms keep on
top of their inventory. When resources are running low, internet of things

10%

SECTOR

EXAMPLE APPLICATION

RETAIL

Wireless payments

Retail innovation

AGRICULTURE
AND EXTRACTION

Remote monitoring of farm or mining operations and equipment

Proactive maintenance

AUTOMOTIVE

Emergency calling and

accident alerts

Regulatory requirement

CONSTRUCTION

Monitoring usage of equipment to

improve efficiency and cut fuel usage

Cost savings

CONSUMER
ELECTRONICS

Connected satellite navigation

devices to monitor traffic jams

Product information

EMERGENCY SERVICES
AND NATIONAL SECURITY

Disaster response and critical

infrastructure protection

Faster response times

HEALTH

Remote monitoring of patients and

personal health monitoring

Cheaper, home-based service

LEISURE

Leisure vehicle and boat tracking

Safety and security

MANUFACTURING

Predictive maintenance through

improved system monitoring

Reduced maintenance costs

SMART BUILDINGS

Automated monitoring of head,

ventilation and cooling

Reduced energy costs

SMART CITIES

Street lights that dim

when roads are empty

Cost saving

TRANSPORT
AND LOGISTICS

Fleet optimisation and supply-chain

tracking and tracing

Cost savings

UTILITIES

Smart meters and energy

demand response

Regulatory requirement

devices can let managers know

and fresh supplies can be ordered,
whether manually or in an automated fashion.
Mr Troiano sums up the opportunity for the construction industry when
he talks of AT&Ts vision of enabling
people to operate anything remotely,
anytime and virtually anywhere.
ENERGY

of mobile
connections in
North America
are M2M

2.8%

of all global mobile

connections are
now M2M

MAJOR DRIVER

Deciding how the world sources and

disseminates electricity has become one of the biggest issues of
our age. Demand is rising faster than

supply and the energy industry as a

whole from traditional suppliers
to those betting on renewables is
desperate to create a smarter grid.
Its only with effective M2M that this
will come about.
The technology is out in the real
world already. Residential and commercial power meters are wirelessly
sending real-time data about consumption to utilities and operators,
meaning more accurate data for billing
and, hopefully, less power usage. Prepay systems are proving increasingly
attractive, allowing homeowners to
deal with their bills easily, which saves
both the consumer and provider time
and resources.
Were serving utilities across the
country with smart-grid offerings that
go beyond wireless connectivity, says
Mr Troiano. Utilities can now offer
their clients more convenient payment options and the ability to monitor
overall energy consumption, creating
a better customer service experience
for everyone.
The world is really getting behind an
M2M-powered energy industry that
benefits everyone.

MANUFACTURING

Analysts are clearly excited about

the prospects for M2M in the manufacturing world. Frost & Sullivan are
hailing the dawn of smart manufacturing, which will see embedded
devices and sensors working within
short-range wireless and long-range
cellular networks to create factories of the future.
Inside these futuristic facilities, the
analyst firm predicts advanced robotics and enterprise mobility will be on
the plant floor, enabling convenient

GLOBAL M2M CONNECTIONS

IN 2013

connectivity in inaccessible areas,

communication across barriers, and
simplified installation based on wireless local area, wide area and sensor
networks (https://smartmanufacturingcoalition.org/news/frost-and-sullivan-survey-manufacturing).
In many ways, these factories are
already a reality. Right now, M2M solutions are being used to monitor, manage and connect complex systems
that link individual machine components on the plant floor with advanced
control systems and manufacturing
or enterprise resource planning software. This allows manufacturers to set
up more efficient processes and ultimately make better products faster.

The technology
is out in the real
world already

What kinds of products are likely

to come out of these enhanced supply chains? In a recent IDC survey,
some 35 per cent of respondents
indicated the companies capturing
and analysing sensor data were
typically those based in chemicals,
pulp and paper, metals and other
process-oriented products.
The car industry is one of the more
prolific users of M2M in the modern
world. As 4G LTE networks reach more
and more people in the United States,
virtually every automobile manufacturer is working towards a connected
car that takes advantage of next-generation data speeds, from voice-controlled apps and infotainment to
advanced diagnostics.
AT&T is working on two major initiatives to lead innovation in the connected car market a first-of-its-kind
connected car centre in Atlanta, called
the AT&T Drive Studio, and a modular,
global automotive platform titled AT&T
Drive. The AT&T Drive Studio integrates
AT&T solutions across multiple companies and serves as a hub where AT&T
can respond to the needs of automotive manufacturers and the auto ecosystem at large.
Were making a significant commitment to lead the future of the
connected car with the launch of the
AT&T Drive Studio and our AT&T Drive
platform, says Glenn Lurie, president,
AT&T Emerging Enterprises and Partnerships, AT&T Mobility. Our goal is to
be the best carrier for connected car
innovation in the world.

To find out more

att.com/m2m.

Raconteur Media Ltd | Amadeus House, 27B Floral Street | WC2E 9DP London | United Kingdom

Distributed in

FULL PAGE
LOW CARBON BUSINESS
22/07/14
EDITION #0270

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THE BEAUTY ECONOMY

04/09/14
EDITION #0271

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Taking ownership
of the energy equation

Changing lives and

bringing a smile to faces

The world is caught on the twin horns of

an energy and emissions dilemma

HOLISTIC, STRATEGIC, CONTINUOUS

While many businesses are starting

the energy management journey from
scratch, even established firms with
long-term strategies struggle to meet
the ongoing demands of providing
dedicated staff with the process and
energy-efficiency expertise required to
maintain on-premise energy management systems.
This is driving a strong trend to
seek out companies who can provide
a remote service capability. Using
hosted, cloud-based collection and
analytics software as a foundation,
remote service experts can monitor
and improve the energy equation
through a holistic approach, including
procurement and consumption efficiency, as a partner to the business.
As a global specialist in energy man-

With a long history of promoting healthcare and personal wellbeing,

Unilever now offers a revolutionary new dental treatment

agement and sustainability, established in 1836, with 23.6-billion annual sales, Schneider Electric delivers
energy management expertise through
cloud-enabled remote services and
software to clients in manufacturing
and consumer packaged goods industries, as well as mining, cement, water
distribution and treatment, smart cities,

Using hosted, cloud-based

collection and analytics software,
remote service experts can monitor
and improve the energy equation
through a holistic approach
commercial buildings, healthcare, data
centre, and transportation sectors.
Schneider Electrics life cycle approach takes a holistic view of sustainability, energy supply and energy
demand. It helps target key strategic
opportunities, based on a companys
existing programmes, to deliver bestin-class results and sustained efficiencies. It considers people and systems
issues combined.
Clients move from initial consumption awareness via analysis to optimisation and then on towards establishing a
culture of continuous energy improvement called lean energy management.
The first step on this strategic energy
journey, however, begins with identifying where on the map you start. Vice
president of digital energy services at
Schneider Electric, Michael MacKenzie, explains: Often the difficulty in
developing a core energy management

strategy is a lack of visibility into the full

energy story of a facility. Getting insight
into how energy is being consumed,
what normalising factors create inefficiencies and how wastes, such as
emissions or effluents are managed,
is critical to understanding how human
behaviour has an impact.
Data is frequently collected using
utility bills and spreadsheets making it
difficult to correlate energy events with
production events inside a plant. The
proper data capture strategy can turn
raw data into information and information into wisdom, enabling continuous
improvement strategies.
Ultimately, there need be no more
mystery to energy, than any other bill
of materials (BOM) item, says Luigi
De Bernardini, a systems integrator at
Autoware. Energy has to be a raw material in the BOM. It needs to be seen
just as one of the factors to determine
performance. The same benefits from
continuous improvement initiatives,
mobilisation, real-time data availability
that apply to production performance,
apply to energy performance, he says.
DRIVEN BY MEGA TRENDS

Interest in Energy Management as a

Service (EMaaS) is currently being driven by four mega trends in the industry:
Need to translate big data into
business value;
Increased regulation and tax;
Moves from capital expenditure to operational finance to
reduce up-front costs;
A lack of trained, dedicated
energy management resources.

Coming off the back of a recession,

business capacities and capabilities
remain stretched to the limit in many
areas, not least human resource, with
effects felt keenly at site level. Plugging
the skills gap is where remote energy
management brings significant strategic benefits.
As mega-trends in the labour force
are effectively leaving many sites with a
skills shortage, particularly around energy efficiency at process level, energy
management becomes one of many
hats for site operational engineers.
Remote monitoring and remote analytics services can reduce the amount
of time site staff need to spend looking
for patterns, anomalies and root causes of over-consumption in their data,
giving them more time to focus on what
really matters meeting their targets.
In addition, corporate sustainability teams gain enhanced ability
to spot anomalies between sites by
benchmarking performance and using remote analytic services to hone
in on inefficiencies.
Solutions can also actually help create revenue and return on investment
to drive agendas forward.
We talk about business value with
our clients, rather than just cost-savings and meeting regulations, says
Mr MacKenzie. A complete energy
procurement and efficiency strategy
allows a business to better predict
cash flows and hedge against market
risk, while consuming less energy and
reducing waste, without sacrificing production targets.

FROM BOARDROOM TO
SHOP FLOOR

For low-carbon business models

to achieve the kinds of energy-management aspirations and targets that
prove game-changers and win competitive advantage, the aims of the
boardroom and abilities of the technical team must also be aligned. Mr MacKenzie sees direction and delivery as
mutually dependent.
Energy savings are surprisingly
easy to achieve when an executive
sponsor is teamed up with operational
staff who have a shared understanding
of the goals of a lean energy-management initiative. Leaders need to convey and demonstrate the importance
of these programmes for the future
health of the organisation, he says.
In many competitive industrial goods
sectors, volatility and inflation in the
cost of energy prove difficult to pass
along to the end-consumer. Therefore,
any business hoping to retain advantage will need to recognise and better
control impacts of energy consumption.
Seeing energy management as
an opportunity, not a problem, represents the way forward, Mr MacKenzie
concludes: Business leaders need
to take ownership of their corporate
energy equation and realise they
can have a significant impact on the
bottom line by managing energy as a
controllable variable cost.

175

150

EU INFLATION RATES OF SELECTED

CONSUMER PRODUCTS
125

100

2005

raconteur.net

2006

RACONTEUR.NET
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@RACONTEUR

Commercial Feature

Commercial Feature

The International Energy Agency is

forecasting both a potential doubling of global energy demand by
2050, against 1990 levels, and the
need to halve CO2 emissions within
the same timeframe.
For business and industry, energy
consumption is in evidence everywhere, whether fuelling wastewater
treatment, cement production or food
processing. Costs are rising, traditional
resources dwindling and the regulatory
net is tightening.
In Europe, the 2013 EU Directive on
Energy Efficiency requires all non-small
and medium-sized enterprises, employing more than 250 people, to complete
an energy audit or have a certified energy management system in place by
December 5, 2015. The clock is ticking.

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2008

2009

2010

2011

2012

twitter.com/raconteur

2013

2014

It is health where the Unilever story

began in Victorian England when
William Hesketh Lever, a partner in
his familys wholesale grocery firm
and later to become Lord Leverhulme, became deeply troubled by
epidemic diseases, such as cholera
and typhoid.
The chronic lack of sanitation was
leading to thousands of deaths despite the link having been established
between handwashing with chlorinated lime and eliminating germs.
It was Lever who discovered that
carbolic acid was also a strong and, importantly, affordable disinfectant, and
who set out to bring cleanliness to all.
In 1894 he launched Lifebuoy Royal
Disinfectant Soap, making the prevention of illness available to the masses.
Such was its effectiveness and success that Lifebuoy launched the following year in America and went on to
become symbolic of national heroism
when each First World War soldiers
kitbag was issued with a bar.
Lever Brothers, as the company was
known at the time, also launched in
1926 the Clean Hands Campaign to

teach British children how to wash their

hands effectively to combat the spread
of germs. This work continues today,
around the world, through the Unilever
Help a Child Reach 5 programme, which
aims to help prevent the deaths of two
million children who do not live to their
fifth birthday as a result of easily preventable diseases such as diarrhoea.
Today Unilever is the largest personal
care company in the UK and owner of the
Dove, Vaseline and Simple ranges, which
lead the market in skincare, as well as
the UKs top-selling deodorant brands
Sure, Dove and Lynx. With VO5 and
TRESemm already leading hair styling
brands, the latter is a firm contender for
the UKs number-one selling spot.

REGENERATE Enamel
ScienceTM is the first-ever
system which offers a
solution to people troubled
by enamel erosion

The launch of Lifebuoy

soap in 1894 created
the multinational business

that we
have today
a business built
over 125 years on
a belief that equality
of access to personal care should
be a source of empowerment and
confidence for everyone, says Mark
Bleathman, vice president personal
care, Unilever UK and Ireland.
We have a democratic and inclusive view of personal care. Our mission
is to help every single person make the
most of their bodies and their lives by
being healthier, happier, and their
most beautiful inside and out. We do
this through our campaigns, such as
the Dove Campaign for Real Beauty,
and also through the superior prod-

uct experiences we create,

which are underpinned by
excellent science,
he says.
Unilever con-

tinues to deliver breakthrough innovation, as it did back in 1894. But in

its inclusive view of personal care and
beauty there is as much a place for
soap bars as there is a place for premium products and extending from
skincare, to haircare, to oral care.
The first thing that people notice
is your smile, says Dr David Tharme
Jones, a leading cosmetic dentist at
The London Smile Clinic. Having practised for over 20 years, I have seen patients becoming much more concerned
about the health and appearance of
their teeth. Indeed a survey found that
52 per cent of people say that a beautiful healthy smile is important when it
comes to looking good compared with
27 per cent who say its a perfect figure.
Good teeth give you confidence.
However, it is little known that 80
per cent of common tooth problems,
such as decay, are caused by erosion of enamel, the outer, protective
coating of the tooth. Enamel erosion
comes from acid, commonplace in
most food and drink, yet enamel cannot be reproduced by the human body.
Our journey started almost a decade ago. Inspired by bone repair technology, we asked ourselves, so what
about tooth enamel? explains Fred
Schafer, oral care researcher at the
Regenerate International Research
Centre. REGENERATE Enamel Science is the first-ever system which
provides the answer to this challenge,
offering a solution to people troubled
by enamel erosion.
Newly patented1 NR-5 ingredients
combine to form a fresh supply of
enamel minerals, which wrap and integrate into teeth, helping to regenerate

enamel
and reverse
the erosion process by restoring
enamel mineral content
with regular use2.
The REGENERATE Enamel
Science has two elements: an
Advanced Toothpaste for twice-daily brushing and a Boosting Serum,
with two custom-fit mouth trays to
be applied monthly, over three consecutive days.
The serum increases the effectiveness of the Advanced Toothpaste
by 43 per cent3, with 82 per cent of
enamel regenerated after just three
days use4. The toothpaste and the
serum act on early invisible stages
of erosion.
Beauty benefits of the Advanced
Toothpaste include protecting and
strengthening against cavities,
making teeth three times stronger5
based on an in-vitro test measuring
enamel hardness versus standard
fluoride toothpaste restoring teeth
to their original whiteness and giving
a pleasant fresh-mint sensation.
Rooted in the concept of intimacy and care, Unilever once again is
proving that innovation is the key to
revolutionising and changing lives for
the better.

REGENERATE Enamel Science

Advanced Toothpaste, RRP 10;
REGENERATE Enamel Science
Boosting Serum, RRP 30
Available at Selfridges and larger
Boots stores
regenerateNR5.com
1 Patents granted and patents pending.
2 Acts on early invisible stages of erosion.
3 Based on a three-day in-vitro test measuring
enamel hardness with combined use of advanced
toothpaste and boosting serum versus advanced
toothpaste only.
4 Based on an in-vitro test measuring enamel
hardness after three days combined use of
toothpaste and serum.
5 Based on an in-vitro test measuring enamel

Raconteur Media Ltd | Amadeus House, 27B Floral Street | WC2E 9DP London | United Kingdom

Distributed in

HALF PAGE
FUTURE OF HEALTHCARE
20/05/14
EDITION #0260

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PROJECT MANAGEMENT
20/05/14
EDITION #0260

RACONTEUR.NET
/COMPANY/RACONTEUR-MEDIA
/RACONTEURMEDIA
@RACONTEURMEDIA

Keyword

Keyword

Advertorial

Advertorial

Solving the data dilemma

NHS trusts and private hospitals need to take responsibility for ensuring
they can capture and access patient information anywhere, anytime
For decades most NHS trusts and
private hospitals have struggled to
manage patient information effectively. Costly government IT projects
have tried and failed to address the
issue, causing frustrations for GPs,
consultants and patients alike.
In an age of increasing patient choice
and competition in the health sector,
the onus is now on individual hospitals or trusts to take action by deploying a comprehensive system that can
record patient history, log all documentation and manage treatment
across the entire patient experience.
MEDITECHS electronic patient
record system does just that, providing
all necessary information for anyone
involved in the treatment of a patient,
as part of a broader package that covers every aspect of a providers operations, from finance to administration.

raconteur.net

The electronic patient record system captures everything from the first
referral letter sent in by a GP, ensuring
previous history of a recurring complaint is instantly available to any GP
or consultant who may be picking up
the case in the future, even if he or she
may not have been involved in the initial process. A core part of the system
is its ability to interact with existing
packages, most notably the Choose
and Book system operated by the NHS.

MEDITECH has been

operating in the UK for 24
years and is already rolled out in 35
hospitals, working across ten NHS
trusts and four private providers

Patients can arrange or alter appointments on the Choose and Book website, and the system will automatically
be updated, giving visibility across the
entire process.
MEDITECH has been operating in
the UK for 24 years and is already
rolled out in 35 hospitals, working
across ten NHS trusts and four private providers. City Hospitals Sunderland uses the full information
system, including linking in with the
NHS Choose and Book package, while
Burton Hospitals NHS Foundation
Trust makes use of its electronic prescribing capability.
The system itself has evolved with
the times. It can already be accessed
over tablets or smart phones, meaning consultants or physicians are not
tied to a particular terminal and can
literally have access to patient infor-

mation with them at all times. Imminently, the entire process will move
to a web-based system MEDITECH
will be the first company to offer such
functionality which will allow medical professionals to access data from
anywhere with an internet connection in a highly user-friendly format.
With hospitals and trusts increasingly
having to compete for the best consultants and health professionals, this
can help recruit the best talent and
ultimately deliver more business for
that organisation.
Hospitals and trusts looking to
install the system will also benefit from MEDITECHS experience
of managing other rollouts. The
company now operates a process
whereby dedicated trainers enter
the hospitals to train all individuals
in the relevant parts of the system,
including the use of qualified clinicians to demonstrate its features
such as medical dictionaries to
consultants and practitioners. The
entire system will then go live in one
go after a 16-month period, eliminating the problems that can occur
with staggered rollouts. The result
is highly predictable outcomes,
using an established process that
has been tried and tested.

twitter.com/raconteur

GLOBAL PRESENCE:
THE LEADING VENDOR
IN MARKET SHARE WITH
OVER 2,300 CUSTOMERS
WORLDWIDE

26%

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/RACONTEURMEDIA
@RACONTEURMEDIA

An absolute
intolerance of failure
Mike Nichols explains the idea behind the
associations challenging and inspirational vision

US

41%
CANADA

35

UK,
FACILITIES

In an ageAAssociation for Project

Management (APM) celebrated its
40th anniversary in 2012, the year
many argue that project management
came of age.
Amid the plethora of project success,
APM launched its vision of a world in
which all projects succeed. It is a bold
vision, but one that is achievable, as
demonstrated by the projects that
came to fruition in 2012, such as the
London Olympic Games, the Shard and
the completion of the digital switchover.
We needed a challenging and inspirationalvisionthatwouldstretchandexcite
us. We wanted to change the perception
that has dogged project management
for many years that projects do not
succeed, which is evidently wrong.

It is very frustrating when people suggest projects are more than likely to fail.
By starting a project with that mentality
you are inviting failure; you have to plan
for and ensure success.
When you look at projects that dont
succeed,itisnormallyforasmallnumber
ofthesamereasons.Onceyourealisethat,
you can take action to avoid or minimise
the impact of those causes, thus greatly
enhancing the likelihood of success.
After all, every project should succeed
and, if they are approached in the right
way, they are highly likely to.

The new expectation will be

that all projects succeed

The message is simple: by doing

the right things, you can make a huge
difference to your projects outcome.
It is not rocket science; it is about
having an absolute determination to
succeed and an intolerance of failure.
If you have that, then the likelihood is
that projects will be successful.
A similar approach in other areas,
notably a zero tolerance of defects in
car manufacturing and of accidents in
construction, has resulted in dramatic
improvements in reliability and safety.
At APM, we are of course supporting
thevisionbyprovidingguidelinestodefine
and achieve success, by developing
professionalism and by encouraging
ever-increasing levels of knowledge
and professional competence.
In short, we will not stop until we
completely eradicate the presumption
that projects fail.
WithAPMattheheart,wehavestarted
a movement of professionals and organisations that are intolerant of project
failure. The new expectation will be that
all projects succeed.
To achieve this exciting vision, APM
needsthesupportofeveryoneinvolvedin
thecreationanddeliveryofprojects:from
sponsorsandprojectprofessionals,right
through to end-users, from government
departments to other professionals.

20,000+
members making
APM the largest
professional body

521
organisations have
joined APM as
corporate members

200+
good practice events
and webinars held
each year

Raconteur Media Ltd | Amadeus House, 27B Floral Street | WC2E 9DP London | United Kingdom

Distributed in

TOWER

VERTICAL HALF PAGE

P14

COSMETIC PROCEDURES
GOING
GLOBAL
15/07/14
09/09/14
EDITION #0267
EDITION #0272

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/COMPANY/RACONTEUR-MEDIA
i /COMPANY/RACONTEUR-MEDIA
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@RACONTEUR f /RACONTEUR.NET
t @RACONTEUR

FUTURE OF RETAIL
24/06/14
EDITION #0264

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RACONTEUR.NET
/COMPANY/RACONTEUR-MEDIA
/RACONTEURMEDIA
@RACONTEUR

FUTURE OF RETAIL
24/06/14
EDITION #0264

Advertorial Feature
Commercial

Commercial Feature

SEPA: a wealth of
potential benefits

Stay loyal in a
virtual world

The Single Euro Payment Area

(SEPA) EU initiative to streamline
bank transfers is just around the
corner. Will your business be ready?

The retail landscape is a tough

environment and retailers need to do all
they can to stand out from the competition

ADVANTAGES OF SEPA PAYMENT SCHEMES

9%
12%
41%
14%

Streamline processes and

reduce costs
Collect direct debit payments
based on SEPA DDs

Loyalty schemes are a very

effective way of helping retailers distinguish their offering and generate repeat
business, as well as gaining important information about customers.
Any retailer hoping to be around
in five years time will need to have
some form of scheme in place,
but the traditional loyalty scheme
based around costly plastic cards and paper correspondence is not the answer, warns David Tymm,
chief executive of i-movo.
Instead, retailers looking
to develop a compelling loyalty proposition need to embrace mobile, using customers phones to send
and redeem vouchers, and
verify transactions are genuine. You can virtualise the loyalty
scheme by removing the single most
costly element of it, which is the
production and distribution of cards
and the use of paper as the way of
communicating with members, says
Mr Tymm.
You dont need to know someones name or where they live to
build up a very detailed picture of
what theyre like as a shopper. Its
more important to be able to identify that an individual has a certain
purchasing pattern.
i-movo enables retailers to offer
various loyalty-based elements to
customers, including allowing them
to present vouchers on their mobile
phones at the point of sale or to verify that a transaction took place by
matching the individual with a basket
of goods using their mobile phone
number.
Vouchers cannot be
used more times than intended by the issuer and
may not be used after a
promotion has finished
or at the wrong location,
says Mr Tymm.

Efficiencies of ISO 20022

Centralise cash management

24%

Consolidate number of bank

accounts
SOURCE: EUROPEAN PAYMENTS COUNCIL 2013

Leading up to the February 1, 2014

SEPA compliance end-date, corporates must implement the right
strategy to ensure SEPA compliance, including converting BBANs
(basic bank account numbers) to
IBANs (international bank account
numbers) with BICs (business identifier codes), modifying files to the
new XML ISO 20022 standard and
considering if direct debit mandates
need to be resubmitted.
For those corporates that have not yet
started to prepare, delays in processing,
increased operating costs and potentially serious cash-flow consequences lie in
wait. Corporates who embrace the changes brought by SEPA should expect to see
a full range of benefits, including greater
flexibility with banking partners and lower
costs in their payment operations.
SEPA ensures all euro transfers are
made in the same way everywhere in
the SEPA zone, within a predictable
timeframe and at the same cost irrespective of destination. Beyond simply
being able to ensure remittance information is accurately transmitted and
received, corporates can also leverage
advantages from settlement windows
to help streamline their operations and
reduce their fees for payments.
The standardisation brought on by
SEPA will be an important mechanism
corporates can leverage to ensure control of their receivables. They can also
minimise the need to access expensive
lines of credit and sustain appropriate
liquidity for supporting daily operations.

raconteur.net

Finally, the standardisation affords a

corporate greater flexibility to switch
bank partners. The switching power will
help to drive attractive pricing negotiation leading to improved profitability in
treasury functions.
Corporates currently taking a wait
and see approach to compliance
must act now to create a strategy for
SEPA migration and ensure their new
payments process is compliant and operating reliably well before the deadline.
In light of the challenges involved, a lot
of work may be necessary to implement
new practices and policies into a workflow. For many corporates, the adoption
of SEPA has served as a catalyst for
change by instituting new policies and
programmes with dedicated personnel
responsible for the upkeep of the bank
and customer/vendor data to ensure
lasting integrity in the years to come.
After all, the February 1, 2014 deadline is just around the corner, and the
necessary compliance mandates do
not discriminate between corporate
sizes where payments are considered.
Accuity offers a wide range of IBAN
solutions designed to provide complete
information for SEPA-compliant payment
messages. As the leading provider of
solutions that automate BBAN to IBAN
conversion along with providing BICs
for every IBAN, Accuitys solutions help
efficiently process IBAN payment transactions and reduce the amount of time
and money spent on errors and repairs.
www.accuity.com/sepa

twitter.com/raconteur

Significantly, i-movo
allows retailers to deploy
mobile across their existing electronic point of sale
(EPoS) systems using the same messaging infrastructure as debit and
credit cards.
This will work across any retail system, whereas every other approach
requires some fairly deep-routed
changes to either systems or payment terminals, he explains. The
product itself is patented in both the
UK and US.
The system has already
been successfully implemented with 16 Albanian
retailers in the countrys
first coalition loyalty scheme,
operating across both relatively unsophisticated EPoS and payment-terminal configurations, and fully integrated retail systems at Vodafone.
Scottish and Borders retail chain
Keystores has also rolled it out across

You can virtualise

the loyalty scheme
by removing the single
most costly element of
it the production and
distribution of cards
and paper
170 stores. Here, the retailer had no
previous loyalty scheme in place, but
has now effectively bypassed plastic
cards altogether and developed a
market-leading programme.
The business is using three channels social media
via Facebook, loca tion-based marketing
using Vouchercloud and
SMS text messages to
those who have opted to
receive them to deliver
offers and vouchers to

I-MOVO IN NUMBERS

54m+
of vouchers
processed

50,000+
retailers accept
i-movo vouchers

8m+

transactions

200+
successful
campaigns

customers. The social media channel

has proved particularly effective, with
more than 50 per cent of people downloading vouchers from Facebook going
on to redeem them in the store.
No other company can do what we
do, in the way we do, says Mr Tymm.
Our method is easier to implement
than other approaches for most retailers as it is based on standards common to retail and payment systems
the world over. Implementing i-movo
means a whole range of loyalty propositions can be developed. This is vital
as there is no one-size-fits-all solution
for customer loyalty.
To find out more, contact i-movo on
0207 960 2570

Raconteur Media Ltd | Amadeus House, 27B Floral Street | WC2E 9DP London | United Kingdom

Distributed in

ONLINE ADVERTORIAL
Everything from smartphones and tablets
to laptops and desktops are connected to
the Internet.
Placing your advertorial online allows you to
reach out to a wider audience, beyond
The Times reader. The advertorial will be
placed on the landing page for the report,
alongside high-quality editorial articles from
the report - invaluable for brand association.
You will have your own URL which you
can use and incorporate in to your postpublication strategy, with the ability to
promote the advertorial timelessly.

50,000+

visitors per month

Responsive design

Engaging platform on which

your customers can gain
access to your insights

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To explore our entire content hub,

visit www.raconteur.net
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