K EN A.

N ICHOLAS
2353 N. Reese Place  Burbank, CA 91504  310-722-8570  knicholas@artnet.net
Areas of Expertise:
 Long-Term Client Relationships, Agency Visibility/Access, Significant Autos Skills, Video &
Social Media Experience, Start-Up/Launch Background, and Team Leadership/Management
Agency/Client Access
Deutsch/LA: PS3, United Health, VW, Cici’s. Razorfish/Seattle: BestBuy, Coors Brands, Microsoft.
OMD: Wells Fargo Bank, Apple, Nissan/Infiniti. MindShare/LA: Boost Mobile, THQ, Summit Films.
Initiative/LA: Lionsgate Pictures, Carl’s Jr, Hyundai/Kia. IdeaCity. BeyondInteractive: Warner Bros.
PROFESSIONAL EXPERIENCE:
RockYou! [RockYou.com]  Redwood City, CA Sep 2008 – Jun 2009
Largest social media App developer on the web.
Director of Sales/Gen’l & National Automotive Accounts
 Sold RY!’s first OEM Autos Tier I and II Ad Programs - New Biz of Over $500k
 Key Clients Include: GM, Ford, Kia Motors, VW, Toyota Nat’l & Reg’l
 Generated non-endemic Leads for sports, beverage, and QSR accounts, of over $175k.
Clients include: Svedka Vodka, TGIFridays, Kahala Brands, Detroit WNBA.
 Led 4-person Field Sales team in Autos. Program Sales in 5-to-6 figure range.
Key Accomplishments:
 Sold $240K into Third Quarter, 2009. Budget increased over 20% from original as an Upsell.
Program taken from budget originally allocated for Facebook.

ForbesAutos.com  Santa Monica, CA [Site Closed] Jun 2008 – Sep 2008

Regional Sales Manager
 Sales of Tier I and II ad programs into West Coast territory.
Key Accomplishments:
 Sold Lexus Motors onto site in first month ($100K).

Social Project  Santa Monica, CA [Sold to Viacom & Merged w/MTV] Feb 2008 – May 2008
Start-up venture offering Social Networking tools to publishers.
Sales Account Executive
 Development and execution of company’s Social Media sales launch effort.
 Acquired contacts: Paramount, Warner Bros, PS3, Sony Pictures, Boost Mobile.
Key Accomplishments:
 Secured only Movie Studio banner program RFPs: Summit Films.
 Sold first Affiliate program generating interim Platform revenues: NexTag.

AutoTrader.com  Brea, CA Oct 2005 – Feb 2008

Brand Manager / National Accounts Sales Team
 Direct Sole Contributor for Tier I Sales to OEM Autos clients nationally.
 Led & grew Field Sales team from 2 to 6 people, handling Tier II/Reg’l ad programs.
 Responsible for relationships between all OEM & Regional clients, leading to sales increases
Y/Y from $2.5M/2005, to $4.8M/2006, to $7.2M/2007.
Key Accomplishments:
 Increased total team sales by 61% over 2006 to $7.2M in 2007. Direct contribution was $6.1M.
 Exceeded Individual & Team Leader Sales goals every year from 2005-2008.
 Received 4th Quarter/2007 Sales Award, Western Division.

Ken A. Nicholas Resume 310-722-8570  knicholas@artnet.net Page 1 of 2

PROFESSIONAL EXPERIENCE: (CONTINUED)
Newspapers First  Los Angeles, CA 2001 – 2005
Premier sales organization for National newspaper clients.
Sales Executive – Autos/Financial/Telecom/Hi-Tech/Travel Accounts
 Responsible for generating $1.25M per Quarter in Print revenues
 West Coast lead in Key newspaper ad sectors listed above, facilitated by development of
deep rolodex of Agency/Client contacts from San Diego to Seattle.
 Successfully led Key initiatives in securing new revenues from Tier II Autos and Telecom clients.
Key Accomplishments:
 Exceeded sales goal for 2004 and 2005 achieving 114% in 2004 and 125% in 2005.
 Single-point nationwide newspaper Lead contact for Microsoft PC Watch launch, for which
Agency secured Print Media Plan of the Year.

National Media, Inc.  Los Angeles, CA 2000 – 2001

Local media company publishing eight weekly newspapers in the greater Metro Los Angeles area/cities.
National / Major Accounts Sales Manager
Managed a team of 4 servicing National and Major accounts. Generated new accounts: OSH, Sprint,
Daily Grill, HealthNet. Negotiated contracts for national ad programs and approved all proposals.

Micro Publishing Press/Cygnus  Torrance, CA 1993 – 2000

National company publishing regional monthly trade publications for graphics and electronic imaging.
Vice President / National Director of Sales
Oversaw all aspects of national and regional sales while managing a team of 7 around the country. Full
authority for approval of all pricing and cost proposals. Reported directly to Publisher/Owner. Accounts
developed include: Ricoh Systems, Encad, Fractal Design, Canon Digital Systems.

EDUCATION:
Bachelor of Science / International Marketing
San Francisco State University  San Francisco, CA
Associates of Arts / Liberal Arts – Music Performance
De Anza College  Cupertino, CA

Additional Education / Professional Training:

• CeM [Certified eMarketer] Certification – eMarketing Association
• Talent Focused Management – Center for Sales Strategy
• Leadership Fundamentals Series – Cox Enterprises, Inc.
• Advanced Digital Sales Techniques – Laredo Group
• Sales Training Course – Dale Carnegie Institute
• Graphics/Imaging Sales Training – Polaroid Corporation

Sales Blog:
MindOnMediaSales.com

Ken A. Nicholas Resume 310-722-8570  knicholas@artnet.net Page 2 of 2