Documente Academic
Documente Profesional
Documente Cultură
Credits
Quantitative Techniques
3
Marketing Essentials
3
Accounting for Managerial Decision Making
3
Organization Behaviour-I
2
Economics for Managerial Decision Making-I
3
IT for Managers
2
Business Statistics
3
Research for Managerial Decisions
2
Market and Market Research
2
Organisational Analysis and Strategic Insight 2
Legal System(Company+Business Law)
2
Management Process
2
Executive Communication
3
Introduction to Entrepreneurship
1
Beyond Principles of Management and Econom 3
2ND
Economic for Managerial Decision Making-II
2
Executive Communication
3
Financial Management
4
Human Resource Management
3
Operations & Optimization Research
4
Advertising Management & IMC
3
Consumer Behaviour
2
Management Information System & KM
3
National Economic Planning-I
2
National Economic Planning-II
2
Organisation Behaviour-II
2
Product Management
2
Sales Management
2
Brand Management
2
3RD
Entrepreneurship & Small Business Manageme 2
Macro Economics
2
Executive Communication
2
Organisation Development
2
Business Policy & Competitive Strategy
2
MARKETING (COMPULSORY)
Service Marketing
Marketing strategy
International Marketing
Sustainable Development and Green Marketin
2
2
2
4
2
2
2
4
4
2
2
2
Projects
Discuss the Importance of QT in FMCG Distribution Management
Explain the Branding Success-stories of any 3 P&G Products
Discuss the Importance of Marginal Costing in Automobile Pricing Decisions with 3 Examples
Draw a Comparative Analysis on the Leadership Styles of Steve Jobs, Bill Gates and Richard Bra
Explain the concept of economies and diseconomies of scale with real examples from FMCG Indu
Discuss the Role of VOIP in Indian ITeS Industry
Discuss any 3 Applications of BS in Supply Chain Management of Online Product Distribution (lik
Explain 3 Major Decisions taken by HUL Distribution that ensured their success in India
Cite Examples of any 3 Major Business Success which were ensured through effective Market Re
Explain 2 Major Business Failures and Highlight the Strategic Mistakes done by the respective m
Cite Major 5 Legal Problems for any Start-up Business in India in the Agricultural Industry
Design the Business Process Cycle for Whatsapp
Focus on 5 Key Communication Success Keys for Executives in a Culturally Diversified Country li
Design a Comprehensive Business Plan for on-call-cab facility (like OLA etc)
Implementation Hurdles of Happy Capitalism in India's MNC-diven Economy
ES (OPTIONAL)
Describe the procedure developed by Markowitz for choosing the optimal portfolio of risky asse
Discuss any 5 Types Reinsurance Policy used in India with their respective Principles and Advan
Role of AS-6, AS-1 and AS-2 in Indian Financial Market
Status of Merchant Banking in India
ant Industry
ad of India
overcome ever-increasing Depression Level
al Relevance
g Pricing Policy
ations from EU