Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

The Brief

Considerations

Context & Target Audience

Solution

Design and produce a series of Lifestyle & Culture

supplements focusing on European destinations, in
order to attract a younger audience.

Various elements need to be considered and thought

through before starting the design process, to ensure
a high-standard outcome. The following points are the
key considerations to keep in mind:

The target audience are those young, working Britains

who are going far and wide on holiday or travel
adventures, opposed to taking a luxury break to enjoy
pure relaxation, culture and a different lifestyle.

To promote the European treasures of the world to those

looking to go abroad, a new magazine and newspaper
supplement has been designed and produced.

- Layout
- Typography
- Photography
- Cities and Location
- Body Copy and Content
- Adaptable Features/Articles
- Interchangeable Cover Design

All the photos featured, apart from the Street Fashion

images have been taken by myself on my own travels,
inspiring me to produce this supplement.

Brief Type
Self-Initiated.

The supplement will be sent out once a month with the

arrival of a more up-market newspaper and/or lifestyle
magazine. With every months edition, a new city or
destination will be explored through photography,
imagery and relevant information.

Evaluation
I am really proud of this editorial project, and feel the
outcome looks of a high-standard, whilst being more
high-end in regards to design. I feel using my own
photography and research throughout really allowed
me to have full creative scope as well as ensuring for a
strong outcome both contextually and visually.

1/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Puerto Banus

Marbella Old Town

Puerto Jos Bans, more commonly known as

Puerto Bans is a marina located in the area of Nueva
Andaluca, to the southwest of Marbella, Spain on the
Costa del Sol.

The Old Town is situated in Downtown Marbella,

offering a more traditional, and Spanish environment,
with local restaurants, cafes, independent boutiques
and architecture dating back to 1485.

Contextual Research

It was built in May 1970 by Jos Bans, a local property

developer, as a luxury marina and shopping complex.
It has since become one of the largest entertainment
centres in the Costa del Sol, with 5 million annual
visitors, and is popular with international celebrities.
2/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Influence - Format

Influence - Photography

Influence - Layout

I really like the use of smaller with a combination of type

used for this supplement cover. I think the overall layout
using negative space and one colour only for the body
copy really gives a smart, sophisticated and up-market
aesthetic/tone, whilst being a good format to work with
and produce/distribute as a supplement.

I selected this look book/magazine to its super clean

and fresh layout, as well as the use of simplistic sans
serif typefaces running throughout the body copy. I feel
this allows engagement with a younger audience, yet
takes away the quality and seriousness of the topic.

The use of overlaid imagery and type here is very

subtle yet elegant, whilst breaking up dense amounts
of body copy in a much more sophisticated and visually
pleasing

Aesthetic Influence

3/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Development - Layout

Layout Development
Initially I worked with the layout using placeholder
text and image boxes. I used an initial grid of 15 x
11, allowing for consistent squares allowing for any
grid structure within it to be used. The outside edge
however has a 2 column/row margin allowing for the
text and imagery to be clear, concise and in-line with
the tone and context of the supplement. I found using
this as an initial guide allowed for the grid structure to
develop naturally, with the information being contained
in one place.
4/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Typography

Cover

Four typefaces have been selected for use throughout

the supplement, and are shown in the hierarchy used
throughout the editorial publication above.

Lekton and Perla are the typefaces which has been

used for the body copy and headline on the cover
page shown below. A variety of type setting has been
used to allow for the information to be placed in a
structured and visually appealing way, yet allowing for
easy reading.

Perla is the main typeface used consistently throughout

for titles and headlines, whilst Lekton forms the Lifestyle
& Culture logo. Baskerville is the main typeface for the
body copy, whilst Gino School Script is used more
sporadically for detail.

Outcome: Typography and Cover

This layout will act as a template for future editions of

the supplement.
5/10

Danielle Muntyan

OUGD603 Extended Practice

Layout

Format

A full layout for the magazine was created consistently

yet using different double page spreads as and when
appropriate, as well as additional details such as
specific placement of numbers, titles, headers, images
and overlays.

The supplement has been set to a unique size, allowing

for it to fit into any magazine/newspaper whilst not over
crowding or being a loose article.

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Outcome: Layout

Format: 150mm W x 21cm H

Each layout varies on the feature, however remains

clear, legible, simple and minimal to the eye following
type hierarchies.
6/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Outcome: Features and Layout

Features
Many features have been made adaptable to
different issues, allowing for consistency across the
supplements.

- Luxury Living.
- Marbella: The Home of the Rich & Famous.
- Top 10 Things to do in Marbella.
- Old Town.
- Street Style.
- A Day in Marbella City Centre.
- Fighting Spirit.
- Top 10 Places to Eat and Drink.

7/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Outcome: Layout

Format
The supplement has been set to a unique size, allowing
for it to fit into any magazine/newspaper whilst not over
crowding or being a loose article.
Format: 150mm W x 21cm H

8/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Outcome: Layout

Photography Selection
All of the photography used has been taken by myself
whilst on my own travels, allowing for me to manipulate
and selection images fitting for the supplements
contents and features.
The images aim to show the lifestyle, culture and
context of Marbella also as being visually appealing for
the audience as a location to visit.

9/10

Danielle Muntyan

OUGD603 Extended Practice

Brief # 10 Lifestyle & Culture Supplement, Vol. 01.

Outcome: Close-Ups

Type Setting
In regards to type setting, I wanted to portray all the
information in a broken down manner, allowing for easy
reading and an exciting visual layout. By combining
typefaces, point sizes and extra detailing, as shown
below, a luxury, up-market, yet clean and smart layout
has been developed
The top-left of each page highlights the chapter/article.
The right hand side is the main focus and should only
be the main headline/information. This allows for easy
reading and clear structure throughout.

10/10