YVONNE QU,CPA, CMA, CPA (Delaware), MBA

Cell: 647-868-7802

yvonnequ2002@yahoo.com

https://ca.linkedin.com/in/cfoyvonnequ

PROFESSIONAL PROFILE
A highly accomplished, results-driven, progressive finance executive leader, operational strategist, and
trusted advisor with rapid career progression and record of sound financial guidance in complex,
globally charged settings demanding keen business acumen. Hands on 20 + years of experience in
start-ups and rapidly growing global organizations across Hi-Tech, Consumer Packaged Goods
Distribution and Manufacturing, Retail and other diversified industries. A proven contributor in
developing and implementing business strategy, financial reporting and operational business analysis,
budget and forecasting, policies and procedures, internal controls, U.S and IFRS accounting standards,
and cost control. Expertise in financial systems and controls, streamline business process and leverage
technology, productivity improvements, KPIs and management dashboard, profitability improvements,
and change management.

CORE COMPETENCIES

Growth Strategy & Financial

Strategic Planning
International Financial
Reporting Standards (IFRS)
Staff Development and
Performance Measurement

ERP Project
Management/Enhancement
Financial Analysis and
Reporting (MD & A)
Compliance & Regulation
(SOX)

Audit &Tax
Planning/Transfer Pricing
Global Operations
Efficiencies & KPIs
Crisis and Risk Management

PROFESSIONAL EXPERIENCE
CRYSTAL INTERNATIONAL (GROUP) INC./CRYSTAL CLAIRE COSMETIC INC.
2007 Present
Crystal Group is a multi-national leading player in the manufacturing and distribution of innovative
cosmetic/skin care filler and packaging products with an annual revenue of USD $200 million.
Chief Financial Officer
Key member of the Executive Team and critical advisor to the CEO. Provided strategic planning,
financial expertise and forward thinking to help build a better business. Drove strategic initiatives
through leadership, insight and vision to identify and capitalize on growth opportunities.
Business Strategy, Vision and Risk Management
Developed business growth strategy and partnered closely with CEO and other senior executives
for continuous evaluation of short-term and long-term strategic financial objectives. Tripled revenue
in last 5 years.
Acted as an innovator to think outside the box and drove measurement of key business metrics
(KPI) across each function. Improved operational efficiency 20%+.
Led an initiative to analyze risk exposure and took initiative to manage and mitigate risk.
Corporate Finance & IT Administration
Developed and utilized forward-looking financial predictive models, activity-based financial analysis,
and budgeting model to provide insight to take immediate corrective action on the companys
operations, and business plans. Improved profitability EBIDA 30%+ in last 2 years.
Secured competitive credit facility by adding $50M in extension of global financing by developing a
relationship with a new bank to support future business expansion.
Led the successful implementation of three ERP systems in 7 years (SAP ECC 2013, Visual
manufacturing 2009, SAP B1 2008) and Business Intelligence (BI) Reporting system (SAP BOBJ,
and SAP BPC) allowing real-time, fact-based decision-making.

YVONNE QU, CPA, CMA, CPA (Delaware), MBA

PAGE 2

Business Operation Management

Transformed corporate master planning and global supply chain functions from decentralized to
centralized resulting in annual savings of 20% in material procurement costs. Successfully
negotiated annual major vendor rebate program.
Designed and implemented sales quotations and pricing models, created new customers,
developed new projects resulting in win-win outcomes, and generated additional sales in USD
$60M in last 3 years.
Drove initiative to implement new project production cost modeling and cost tracking process and
led the immediate corrective and continuous improvement actions. Realized aggressive cost
reductions that strengthened competitive position and improved contribution margin by 5% -10% on
product launch.

Team Management and Leadership

Fostered and cultivated a culture of high performance and continuous improvement where learning,
productivity, and a commitment to quality work are highly valued.
Demonstrated effective and inspirational leadership to the management team and employees
through proactive mentoring, coaching, and counselling.
Led the efforts to break down organizational silos to bridge communication gaps across business
units. Provided financial expertise to support business objectives.
QUEBECOR WORLD INC.
2004 2007
One of the largest publically traded commercial print media services companies in the world, with
annual revenues of USD $6 billion.
Regional Controller/Assistant of Regional Controller
Reported to the Director of Finance and was responsible for financial reporting and analysis, planning,
budgeting, plant cost reduction, day-to-day accounting functions, and SOX internal control.
MCI CANADA (HEAD OFFICE)

2004

A leader in business and residential communication services with 20 million customers in over 140
countries. The company had annual revenues in excess of USD $2.5 billion and 50,000 highly skilled
employees.
Finance Manager - Reporting & Internal Control
Responsible for enhancing automation of reporting, business unit performance measurement package,
implementation of SOX and SAP Fixed Assets module. Reported to the Controller.
PANALPINA INC., (CANADA REGION HEAD OFFICE)
2001 2004
A leading forwarding and logistics services global group, with 312 branches in 65 countries on 6
continents. Revenue in excess of CHF $5,500 million.
Sr. Financial Analyst
Reported to the Corporate Controller and was responsible for external and internal management
reporting package, sales and profitability analysis, annual budgeting, financial model development,
cash flow and capital investment management, project cost control functions, and resolution of tax
issues.

YVONNE QU, CPA, CMA, CPA (Delaware), MBA

PAGE 3

COMPUTER AND TECHNICAL SKILLS

Proficient in Microsoft Office, Word, PowerPoint, Access and expert level of Excel (spreadsheet
modeling, VB macro and SQL).
Advanced knowledge of ERP systems including SAP ECC (FICO, SD, MM, PP and HR modules),
Oracle Financials, PeopleSoft, JD Edwards, Visual Manufacturing, Lawson, BPC, CMS/AS400 and
ACCPAC.
Strong knowledge of business intelligence reporting tools including SAP BOBJ, SAP BPC,
Hyperion, Cognos and Essbase.

PROFESSIONAL QUALIFICATIONS/MEMBERSHIPS

Certified Management Accountant Ontario

USA CPA designation, State of Delaware
Certified Public Accountant - China

EDUCATION AND PROFESSIONAL DEVELOPMENT

YORK UNIVERSITY
Honours Bachelor of Arts, Accounting
REN MIN UNIVERSITY, CHINA
MBA Finance
SHANGHAI SECOND POLYTECHNIC UNIVERSITY
Bachelor of Social Science, Major Business Management
SHANGHAI INSTRUMENT & ELECTRONIC INDUSTRY COLLEGE
Diploma of Industrial Accounting
CMA
Courses: In-depth Transfer Pricing, Certified Strategic Analysis, Certified IFRS
Certificate: Master CFO
SAP
BPC Training, FICO, SD, MNM, and PP

2007
2003
1996