PROJECT BRIEF FOR SALES

14 DECEMBER 2009
Makati Revisited
 Makati Central Business District
• The Makati CBD is a 124-hectare property in the heart of the Metropolis
• Originally part of the 976-hectare Ayala-led development that was to be
the largest mixed-use development in the country
 Makati Revisited

Forbes Park 1950’s Manila Golf

• In the early 1900’s, Makati was a lot of swampland that was later
converted to an airport and some residential developments.
• Ayala Land has been at the forefront of development efforts.
 Makati Revisited

Makati 1950’s Makati 1960-

1960-1970’s
• By the late 1950s - 1960’s the premier residential developments like
Forbes and Dasmarinas village were already beginning.
• The residential developments gained wide spread acceptance as the
bench mark for high end subdivisions in the 70’s
 Makati Revisited
• Condominium developments
started in the late 80’s as prices
of land in Makati steadily went
up.

• The demand for condo

developments have consistently
changed the Makati skyline and
have brought new investment
opportunities thru higher rental
rates and resale of condo units.
 Makati Revisited

• Today demand for condo developments are pushed to greater heights

with the ever increasing overseas market.
• The international and local market considers Makati as the country’s
premier financial business district. With Makati’s planned redevelopment,
the future does look bright for the city.
 Central Location = Exceptional Land
Appreciation

Makati CBD and Ortigas CBD Average Land Value

• MCBD Land Values have risen
thousand-folds over the last 500
50 years (yielding a P 425
Compounded Annual Growth 400
Rate of 18% per annum)

P 0 0 0 's / s q m
P 309
300
MCBD
• Capital Values are over P 183 Ortigas
200
double those at Ortigas
Center 100 P 65

P 0.08
• Office and residential rents are 0
at a premium to those at Ortigas
19 9
19 3
19 7
19 1
19 5
19 9
19 3
19 7
19 1
19 5
20 9
20 3
07
Center
5
6
6
7
7
7
8
8
9
9
9
0
19

Year
 Lower residential vacancy in Makati
provides better rental rates

Makati CBD Residential Vacancy

18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
4Q95
4Q96
4Q97
4Q98
4Q99
4Q00
4Q01
4Q02
4Q03
4Q04
4Q05
4Q06
4Q07
4Q08
4Q09F
Source: From Colliers International Research
 1BR and 2BR Indicative Rents

RESIDENTIAL CONDOMINIUM RENT PER SQM PER MONTH

1-BEDROOM UNIT 2-BEDROOM UNIT
Makati CBD 670 790
Rockwell 850 800

Bonifacio Global City 800 710

Ortigas Center 400 440
Eastwood 415 450
Pasong Tamo 310 330
Source: From Colliers International Research
The Residences at Greenbelt &
Serendra Lease Rates

Laguna Tower - Unfurnished

P120,000 to P130,000

Laguna Tower – Furnished

P140,000 to P150,000

Serendra – Unfurnished
P50,000 to P120,000

Serendra – Furnished
P60,000 to P180,000
 Continuously Upgraded Facilities

• MCBD Elevated Walkway

– 2.0 km long, funded by MACEA
– Services 200k pedestrians everyday
– Connects pedestrians to major transport
hubs
• Ayala Avenue
– 1.9-km of road with an 8-m sidewalk
traversing the MCBD
– Maintained by Ayala Land
 Continuously Upgraded Facilities

• Utilities
– First CBD to install sewerage system
– Most developed telecommunications infrastructure in the country
• Parks and Open Spaces
– Legazpi, Sycip and Velasquez Parks, Greenbelt, Ayala Triangle Gardens (total of 3.4 hectares)
in the heart of the CBD
 Ayala Triangle Gardens

Proposed new connection

thru Ayala Triangle

Sculpture towards Tower

1
• The open space (~2 has) is open to the public
• Envisioned to be a key pedestrian link between Salcedo and Legaspi Village
• Venue for public art and cultural events
 Enhancing the Outdoor and
Pedestrian Experience (MACEA)
• Ayala Avenue Redevelopment
– Sidewalk and lighting improvement
• Urban Patios
– Reclaiming unused roads for the benefit of the pedestrians
• Civic Space
– Ayala Avenue
– Paseo de Roxas
 Continue to attract locators that
will enhance the primeness of the city
New Building
Concepts &
Office Buildings Technology
For MNC and
Local Company
Headquarters

Institutional uses
e.g. Academic Institutions
 Ayala Center Redevelopment

• Multi-billion peso redevelopment to:

– Increase mix of uses
– Upgrade of infrastructure and
amenities
– Improve pedestrian and outdoor
experience
Ayala Center Redevelopment

• Additional uses include:

– New pedestrian-friendly
main avenue and additional
parks
– Raffles/Fairmont 5-star
hotel and upscale
residential tower
– 2 Office towers
– 1 Businessman’s hotel
– Ayala Land Premier
residential condominium
PROJECT BRIEF FOR SALES
14 DECEMBER 2009
LOCATION
“Effortless living in the Newest Prime Address in Makati”
Prime residential enclave in the newly redeveloped Ayala Center

•located next to the newest 5-star hotel in MCBD and between 2 parks

•Multi-billion peso investment of Ayala Land, Inc. in Ayala Center in the next
10 years includes creation of parks/open spaces and integration of Park
Terraces above and below ground

•signature amenities like 40-meter wide motorcourt, infinity pool overlooking

a canopy of trees and courtyard gardens at the podium provide sense of
escape
“Effortless living in the Newest Prime Address in Makati”
Thoughtful, contemporary design enables ease of living

•Parks, cafés, al fresco dining, art and furniture galleries, wellness outlets and
services – to address different luxury requirements, all conveniently located
at the ground level

•Underground connection to Ayala Center that allows multiple access points

to main Makati thoroughfares

•Units are designed to enjoy benefits of natural light and ventilation, to

soothe and refresh (generously sized bathrooms, open space layouts, wide
open views) above the din of the city

•Finishes and fixtures with built in sustainability and efficiency features and in
a ready to move-in condition upon turnover
 The Masterplan
GLORIETTA

TERRACES
SQUARE Tower 3

Tower 1

FAIRMONT
HOTEL FOR FUTURE
Tower 2 DEVELOPMENT

Phase 1 phasing line

Temporary name
 TOWER 3 TOWER 1
MASTERPLAN
• Park Terraces is a 3-tower
development sharing a motorcourt TOWER 2
and basement parking.

• The first 2 phases will share

amenities in the Ground Floor and
podium.

• Upon completion, the 1st phase

will include Tower 1, podium
amenities, motorcourt and
corresponding basement parking,
retail facing the Promenade.

• Turnover of Tower 1 units will

begin 1st Quarter 2015, in 4
tranches
 Building Amenities and Features
(Tower 1, District 1)
Building Features
• 40-meter wide motorcourt (to serve 3 towers)
• Multiple access points via the motorcourt and integrated
parking connected, thru the underground parking of
Terraces Square, to Glorietta
• Restaurants, cafes and other support retail in the ground
floor
• Built-in sustainability features in units and common areas,
i.e., motion sensors for lights in select common areas
Amenities and Facilities (to be shared by Tower 1 & 2 residents)
• Outdoor infinity pool looking into the park
• Podium garden
• Fully equipped and adequately- sized gym/fitness center
• Social hall flexible to handle medium or large events
• Smaller function rooms
• Indoor play area
• Resident lounge at the podium
• Centralized concierge
Underground Connection to the underground
parking of Terraces Square
Connection to Glorietta
Basement Parking

Tower 3

Tower 1
Connection to Terraces
Square Parking

Tower 2

Ramp entrance/exit
from/to Arnaiz Ave.
 THOUGHFUL DESIGN:
UNIT FEATURES & FINISHES
• Engineered wood flooring for living, dining
• Functionally-designed kitchens with built- and bedroom areas
in appliances (cooktops, rangehoods) and
• Homogenous tiles for bathrooms (except for
solid surface countertops
maid’s t&b), utility areas and maids room.*
• Other appliances : airconditioning units,
*enclosed utility areas and maids room will have
water heaters
ceramic tiles.
• Kohler ® and Grohe ® (or equivalent)
bathroom fixtures
• Master switch cards for units
• Maximized natural ventilation
 THOUGHTFUL DESIGN:
4 BREEZEWAYS IN HALLWAYS

BENEFITS OF THE BREEZEWAY

DESIGN:
•Maximizes natural lighting
•Cross ventilation
 THOUGHTFUL DESIGN:
ONLY 4 UNITS IN 3-BEDROOM ZONE
• 40th to 46th floor
• Lower typical plans will
A have maximum 11 units –
including the studios
D

B
C
THOUGHTFUL DESIGN: ENTRY LEVEL STUDIO

Please refer to plans for other studio layouts

• Smallest unit in the tower – 37sqm
• Largest studio available is 44sqm
• Space provision to accommodate a 4-seater dining table
• Bathroom: Minimum shower area dimension of 1.1m x 1.2m
• Space provision to accommodate Queen sized bed with side tables
• Aircon cabinet locations carefully placed to provide a “seamless” feel
 THOUGHTFUL DESIGN: SPACE THAT SOOTHES
• Smallest 1-Bedroom at 63 sqm
• Full kitchen with provision for
washer dryer
• Wet areas are aligned in one
section of the unit
• Master’s T&B with secondary
door guest access.
• Space provision for Aircon
condensing units in the balcony
(applicable to certain unit
types)

Please refer to plans for other 1-bedroom layouts

THOUGHTFUL DESIGN: SPACE THAT REFRESHES
• Smallest 2BR at 103 sqm
• Complete kitchen, an enclosed
utility/maid’s room with its own
T&B
• Dining area can accommodate a 6
seater dining table
• Master’s Bedroom sized to
accommodate a king-sized bed
• Combined Walk-in-closet and T&B
area of 13sqm, approximately

Please refer to plans for other 2-bedroom layouts

 Performance–Based
Structural Design (PBD)
• PBD eliminates perimeter beams by placing Buckling
Resistance Bracing (BRB) at certain portions of the building

• To ensure structural integrity of the building:

– Structural design by Aromin Sy & Associates with Dr. Naveed
Anwar (Asian Institute of Technology Thailand)
– Dr. Salvador Reyes, Ph. D. conducted evaluation of
geotechnical conditions of the site
– Engaged San Francisco, USA-based foreign consultant with
years of expertise in PBD, Magnusson Kelemencic Associates
(MKA), was engaged for structural peer review consultant.
– US-based consultant, Furgo West, Inc. was engaged as
consultant for ground motion used for earthquake analysis
– WINDTECH, a Australia-based consultancy firm, was engaged
to conduct Wind Tunnel Study and Seismic Hazard Analysis

• Simulation of the PBD of Tower 1 subjects the building to 7

strongest recorded earthquakes
 Benefits of the Structural System
BEFORE AFTER

Beam
crosses a
room that
reduced
ceiling
height

Resulting spaces will evoke

Perimeter
beams limits sense of refinement, and
views
maximized light and views
 AYALA CENTER (2nd to 29th Floor)
VIEWS MAKATI CITYSCAPE (30th to 49th Floor)

MANILA CITYSCAPE
(32nd to 49th Floor) PROMENADE
TERRACES SQUARE, (2nd to 5th Floor)
LANDSCAPED
MOTORCOURT
(2nd to 5th Floor)

SAN LORENZO VILLAGE (6th to 49th Floor)

PODIUM LANDSCAPE & POOL (2nd to 5th Floor)
UNITS AVAILABLE AT LAUNCH 47F – 49F : 6 units (PH)

45F – 46F : 8 units

ZONE PH 3BR 2BR 1BR STUDIO TOTAL

HIGH 6 8 n/a n/a n/a 14
HIGH-MID n/a 0 20 10 0 30
LOW-MID n/a 0 12 22 16 50 31F – 35F : 30 units
LOW n/a 0 10 31 20 61
TOTAL 6 8 42 63 36 155

21F – 25F : 50 units

2F – 8F : 61 units
 Unit Size and Indicative Pricing

UNIT TYPE UNIT AREA (sqm) (1) UNIT PRICE(2)

Flat 37 to 44 P 6.3m
1 Bedroom 64 to 85 P 12.0m
Special 1 Bedroom 88 P 13.0m
2 Bedroom 103 to 110 P 15.7m
Special 2 Bedroom 134 to 181 P 22.8m
3 Bedroom 166 to 188 P 28.4m
3 Bedroom Penthouse 266 to 272 P 45.0m
(1)
excludes balconies
(2)
average price, exclusive VAT and parking
SELLING MECHANICS
 Sales Schedule
DATE EVENT VENUE RESPONSIBLE
Jan 4-13 Priority 1 Selling Park Terraces Sales
- Zobel Family Lounge, 2/F TOEP
- ALI & AC Board of Directors
-ALI & AC Mancom

Jan 14-20 Priority 2 Selling – Top ALP

clients PS/Brokers
Jan 23/24 Priority 3 Selling – e-LOI TFM/MSO/SMs

Jan 25 Public Selling Park Terraces Sales

Lounge, 2/F TOEP
March Model Unit and Main 4/F GB5
2010 Showroom
 Priority 2 Selling (Top ALP Clients)
• All P2 letters will be released on Dec 28 and these will
be coursed through the clients’ respective sellers.
• Clients may view the Sales Lounge
– From Jan 14-20, 2010
– Mondays to Fridays, from 8am-12nn and 1-5pm.
– The lounge can serve 1 party per hour.
• Clients are advised to set an appointment for viewing.
Please contact the Site Managers.
 Site Managers

Abby Fonte 0917-8213477

Jonathan Tan 0917-8554877
Stef Santiago 0917-8940720
Gem Sy 0917-5308100
(for Priority Selling only)
 Priority 3 Selling (E-Letters of Intent)

• On 8:18am Jan 8, 2010, an e-mail system will be available

to accept e-LOIs for Park Terraces.

• In order to ensure transparency, the e-LOIs will be

handled by Ms. Thess Enriquez of RAMs office at the
Corporate Marketing & Sales Group.

• Sellers may send the e-LOI to:

parkterraces@ayalaland.com.ph
 Priority 3 Selling (E-Letters of Intent)
• Order of priority to be given as follows:
1) Volume
– 1st priority will be given to the clients who reserve the
MOST number of units.
– Buyers of more than one (1) unit may reserve and assign
units under the names of immediate family members
(i.e., spouse, parents, siblings, children and
grandchildren).
2) Time stamp
- For clients buying the same number of units, the time
stamp on the e-LOI will determine their priority.
 Priority 3 Selling (E-Letters of Intent)
• Valid Format should be :
• SUBJECT: <Seller>, <# units to buy>, <Customers check #s per
unit>
• BODY: Top 5 unit choices

Guita Resureccion,

Account Owner
Time Stamp
Priority Rank
Validation
 Priority 3 Selling (E-Letters of Intent)
• Valid Format should be :
• SUBJECT: <Seller>, <# units to buy>, <Customers check #s per
unit>
• BODY: Top 5 unit choices

Guita Resureccion,

Account Owner
Time Stamp
Priority Rank
Validation
 Priority 3 Selling (E-Letters of Intent)
• Sellers with overseas-based buyers may submit e-LOIs
without check numbers.
– Proof of overseas residency will be required upon purchase or
the buyer will be moved to the back of the line.
• For local buyers:
– In order to keep track of the queuing, please ensure
that you send one (1) email per client and one (1)
check number per unit.
 Priority 3 Selling (E-Letters of Intent)
• For every e-LOI sent, an auto reply will be sent back to the sellers to confirm
the receipt of the e-LOI.

• In case of any conflict between the auto reply and ALP’s record, ALP’s record
will prevail.

• To ensure transparency, Thess Enriquez will send a daily screenshot of her e-

mail that lists all of the e-LOIs submitted. These will be sent to the 3 channel
heads (Guita , Francis and Mel) from Jan 8 to Jan 19 at 3:50pm.

• In the event that repeat eLOI’s are received (i.e the same sender, the same
check #) then the earliest eLOI will be honored. The repeat eLOI’s will be
removed from the list.

• Deadline for submission of e-LOIs is Jan 19 at 3:00pm

 Priority 3 Selling (E-Letters of Intent)
General rules:
• Prior to launch event on January 23, clients will be given
appointment schedules to choose their unit/s.
Appointments will be set in batches of 6 clients per hour
(10 minutes per client).
• Clients may arrive early, relax in the lounge and monitor
which units are available prior to their appointment.
• At reservation, the “no refund” policy will be
implemented. Moving deposits from one or more
reserved units to another unit after a reservation has
been backed-out is prohibited.
 Priority 3 Selling (E-Letters of Intent)
Special Cases:
1) If any of the client’s unit preferences are
unavailable:
Scenario 1:
Client chooses a replacement unit/s.
Client purchase the same number of units as e-
mailed. The client maintains their place in line.
 Priority 3 Selling (E-Letters of Intent)
Special Cases:
1) If any of the client’s unit preferences are
unavailable:
Scenario 2:
Client does not replace the unavailable unit/s.
The appointment will be adjusted to the right
slot for the number of units being purchased
(based on time stamp).
 Priority 3 Selling (E-Letters of Intent)
Special Cases:
2) The client arrives late for the appointment:
Scenario 1:
If client arrives at the time we are still serving the
batch that he belongs to, he will be next in line.
Scenario 2:
If client misses his batch he will be served the last in
the current batch, unless he is purchasing more units
than the current batch, then he will be prioritized.
 Unforeseen Scenarios

• Unforeseen events will be handled on a case-to-

case basis.

• In each case, the principles of volume,

timestamp, validation and transparency will be
applied to the decision.
 Public Selling

• Starting January 25, 2010, the SRS system will take

over, and holds will be allowed.

• All sellers may start bringing their clients to the Park

Terraces Sales Lounge at the 2/F TOEP

• Model Units and Main Showroom will be operational

beginning March 2010
Important Dates to Remember

January Activity
4-13 P1 Selling
14-20 P2 Selling
15 Sales Rally
23-24 P3 Selling (e-LOI)
28 Grand Launch