Contact

Eli Gurock Tel: 617-955-6794

Marketing Executive E-mail: gurock.eli@gmail.com
Address: 395 Harvard Street
Brookline, MA 02446
Internet: http://www.tayellet.com

Profile
Objective: I am seeking a Marketing position, preferably one that can utilize my technical
skills, my background in journalism and/or my international experience.
Summary of Qualifications Achieving over seven years experience in the technology industry as a marketing
executive after a brief, but successful career as an international TV journalist, I
have demonstrated a proven ability to create successful marketing campaigns
and manage projects delivered on time and within budget. I possess exceptional
communication skills and the ability to develop high-performance teams.

Key Skills
Proficient or familiar with a vast array of programming languages, concepts and technologies, including:
HTML & CSS Web Design & Photoshop E-commerce Email Marketing
Analytics Marketing Strategy Product Development Website Creation & Management

Marketing Experience
eBIZ.mobility Beit Shemesh, Israel
Director of Marketing and Product Development March 2008 - December 2009
Developed and executed the marketing, product development and UI strategy for OneTouch Online
Purchasing, an online micro-payment processing system. Administered the advertising, newsletter, search
engine marketing, SEO and customer loyalty campaigns.
 Tripled the amount of merchants using the online payment processor and developed the campaign that
found the company’s first paying customer.
 Increased traffic to product website by more than 140% and increased conversions by nearly 400%.
 Increased natural traffic 75%.
 Web 2.0 & PPC campaigns reached a high of 43% conversion rate.

Connect With Ben Jerusalem, Israel

Account Executive August 2006 - March 2008
Responsible for developing and managing the implementation of product marketing strategies for all
assigned websites and setting the strategic direction for increasing sales. Also responsible to reviews
changes in the current campaigns and adjust the marketing plan accordingly. Monitored and evaluated the
effectiveness of product performance across all marketing channels, developed ongoing strategies to
maximize product performance, ensured accurate implementation, and was accountable for the company’s
financial performance in all marketing channels.
 Planned and implemented Internet marketing campaigns that regularly produced initial traffic levels of
more than 100,000 hits per day.
 Wrote marketing and advertising copy for campaigns that converted 1.5% of traffic into sales.
 Developed client email/newsletter campaign that produced open rates of more than 40% and CTR of
more than 15%.
The Toby Press Jerusalem, Israel
Director of Marketing Services April 2005 - June 2006
Responsibility revolved around the creation of an individual marketing strategy for each book published by
The Toby Press; according to the book’s own expected effort with regards to publicity, promotion, advertising
and sales. In addition, accountable for the completion of all sales and promotional materials, account-specific
presentation materials and pricing strategies and required to establish and nurture relations with media
outlets, to plan and maintain sales and marketing schedules, which included title launch and planning
meetings and to measure the effectiveness of the overall strategies.
 Received book reviews in publish industry heavyweights Publishers Weekly, Library Journal, Kirkus
Reviews and the New York Times.
 Organized and managed successful book launch events, including a prestigious book launch at the
Center for Southern Literature at the Margaret Mitchell House and Museum in Atlanta.
IDT Corporation; Israel Office Jerusalem, Israel
Marketing Editor August 2003 - March 2005
Wrote marketing material with a distinct branding strategy and a creative writing voice for the Israeli office of
the NYSE-traded American telecommunications company. Researched, wrote, edited and proofread copy for
marketing brochures, job postings, print and radio ads, promotions, other print materials, as well as e-blasts
and website content.

ADDITIONAL WORK EXPERIENCE

Nir Barkat Mayoral Campaign Jerusalem, Israel
English Division Director July 2008 - November 2008
Coordinated all election activities for English-speaking Jerusalem residents for candidate Nir Barkat’s 2009
Mayoral election campaign.
 Won 72% of the English-speaking vote for Nir Barkat’s candidacy propelling him to a 9% victory.

The Jerusalem Winter Ball Jerusalem, Israel

Founder & Director August 2004 - July 2009
Founded and was wholly responsible for all aspects of planning and implementation of Jerusalem’s most
successful annual charity gala. Duties include solicitation of sponsors and honorary committees, adherence
to timelines and budgets, coordination of the production of event and stewardship communications and
recognition, committee interaction and reporting.

BBC News Jerusalem, Israel

Field Producer August 2005
Worked with BBC News producers and reporters to help produce in-depth stories for 2005’s Israeli
Disengagement from the Gaza Strip. Produced feature stories, researched stories, conducted interviews,
planned excursions and edited scripts.

WWOR-TV News (MY 9 News New York) Secaucus, New Jersey

Field Producer/ Assignment Editor June 2000 - August 2003
Facilitated newsgathering and distributed stories to reporters and videographers. Found stories and
developed and executed coverage plans to ensure stories meet network production and journalistic
standards. Responsible for all field logistics, operations and communication.

Education
2000 Bachelor of Arts - Sociology
Yeshiva University, New York, NY