TARGET Brochure

Transformative, Adaptative, Responsive and enGaging EnvironmenT
Faster, better...
In TARGET, the learner is presented with authentic Soft skills are key to success in such roles as change
(job relevant) opportunities to learn, in the form of sce- agent, delegator, leader, listener, mediator, negotiator,
narios that capture the essence of key points. Learners strategic planner and teacher. We anticipate that even-
interact with simulations, as in a computer game, but tually TARGET users will not only practice both hard
with a serious purpose and focused on learning. Inter- and soft skills using
acting with each „serious game‰ gives experiences our examples (including „wicked‰ problems, without
that are honed into applicable knowledge, quickly. a right answer), but will bring their own problems and
We call this „the fast-track way to competence‰. will give permission for TARGET to share their in-
These include „hard skills‰ (specific, teachable abili- sights, so that all users have the chance to learn from,
ties such as mastery of a project scheduling program) and avoid, the mistakes of
and „soft skills‰ (skills with a people-element, that others. This offers a faster way to explore multiple al-
lead to success during a job interview and that keep ternatives and thereby more surely reach an expert
the new appointee in the job). Hard skills are based on level of competence.
technical knowledge, and are often specific to a task.
They may include an element of more broadly-applica-
ble soft skills, e.g., to do with communication, empathy
and sociability.
www.reachyourtarget.org
Join us...
VISIT US: http://www.reachyourtarget.org
CONTACT US: info@reachyourtarget.org
Your options include:

1. P
ioneer: join companies such as Nokia and
Siemens in helping us to identify key short-term
and medium-term challenges and associated
competence and HR needs, to do with Innovation
and with Managing Projects
2. T
ester: join our panel and get first sight of our
learning scenarios and activities
Coordination:
3. E
arly adopter: during 2010-11, try our serious
games and give us feedback
4. Foundation subscriber: register early and get
discounted use of TARGET services
CONTACTS
BJØRN ANDERSEN
STIFTELSEN SINTEF - STRINDVEIEN 4
7465 TRONDHEIM | NORWAY
Email: BJORN.ANDERSEN@SINTEF.NO Seventh Framework Programme Grant Agreement Seventh Framework Programme Grant Agreement
TEL.: +47 73590561 | FAX: +47 73597117 N° 231717 N° 231717
A260209_Capa Target_V5.indd 2 2/3/10 11:11 AM

Faster, better...
and sociability.
Join us...

1. P
2. T
Coordination:
3. E
CONTACTS
BJØRN ANDERSEN
TEL.: +47 73590561 | FAX: +47 73597117 N° 231717 N° 231717

Global competition for highly skilled people. Rapid Competence Development.
Need to attract, retain and re-train their staff. Effective Learning Environment.
Shorter life cycles competences and skills.
CHALLENGES Increased Complexity of Learning Behaviours.
Highly Motivated and knowledgeable Workforce. BENEFITS
Increased Responsiveness to Changing Business Environments.
Excessive Lead-time for Employees to Achieve Full Productivity.
Preparing for Lifelong Learning.
6 Knowledge 1 Competence TARGET focuses on skills to

TARGET is pioneering the use Assimilation Analysis do with Innovation and with
of personalised Learning Plans Project Management and whose
to help users to learn about presence or absence would have a
professional skills and insights. significant effect on the success of
an individual or enterprise.
What is TARGET? Learning Plan:

TARGET is an EU R&D project to raise Each Learning Plan has authentic
5 Knowledge 2 Personalised
an organization’s skills base faster than Management Learning Plan (work-relevant) activities embedded in
today’s mainstream training (shorter it, drawn from TARGET user commu-
TARGET
“time-to-competence”). TARGET will Learning Process nities and from experts in key domains
provide a software platform compris- (e.g. Innovation, Project Management).
ing content and process knowledge in These activities are supported by Se-
Project Management and Innovation. rious Games and Pedagogical Agents
(on-screen coaches).
TARGET offers users a fast,
Transformative, Adaptive, TARGET is linked to professional
Responsive and enGaging communities of practice. This
EnvironmenT to learn helps TARGET users to keep up
professional skills in areas that 4 Adaptive Experiential with the evolving state-of-the-art
are important to them, their Learning Plan 3 Learning of their field of competence.
peers, employers and society.
TARGET Integrative Framework:
Throughout, there is sup- Cognitive Load

port from the TARGET Threshold Concepts: Learning Communities:
Experience Management: Minimization: Knowledge Ecology:
Find powerful ways Share knowledge and experiences
Integrative Framework, Learn efficiently and effectively.
to organize problems. with others.
Find a low effort path to enhance Harness the Wisdom of Crowds.
competence.
which inter-links:
What is a Serious Game? Lasting Value

“... a simulation which has the look and feel of a game, but corresponds to non-game TARGET’s innovations facilitate the transfer of knowledge within organizations, for
events or processes... made to provide an engaging, self-reinforcing context in which example in the form of knowledge assets, which may be carefully crafted with specific
to motivate and educate the players.” (Wikipedia) learning objectives or may result from the capture of a running TARGET session.

Faster, better...
and sociability.
Join us...

1. P
2. T
Coordination:
3. E
CONTACTS
BJØRN ANDERSEN
TEL.: +47 73590561 | FAX: +47 73597117 N° 231717 N° 231717

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Transformative, Adaptative, Responsive and enGaging EnvironmenT

Your options include:

A260209_Capa Target_V5.indd 2 2/3/10 11:11 AM

Your options include:

A260209_Capa Target_V5.indd 2 2/3/10 11:11 AM

6 Knowledge 1 Competence TARGET focuses on skills to

What is TARGET? Learning Plan:

TARGET Integrative Framework:

Throughout, there is sup- Cognitive Load

What is a Serious Game? Lasting Value

A260209_Capa Target_V5.indd 1 2/3/10 11:11 AM

Your options include:

A260209_Capa Target_V5.indd 2 2/3/10 11:11 AM

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