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UNIVERSITY OF SARGODHA
UNIVERSITY OF SARGODHA
Executive Summary
We are going to start a new business with the name techvisio. It is equally
owned and managed by its five partners named as Bilal Maqbool, Habib
Hassan, Syeda tahira maryem, Syeda Rida Zainab, and Nimra Iqbal. All
partners have equal capital of RS.100000. Other partners of techvisio are
Trend micro and Mozy for online computer backup software and safe storage.
Trend Micro is an Internet security and antivirus company with over 25 years
of experience in protecting their customers from online threats. Trend Micro
is an award-winning market leader in cloud, virtual, and computer security
that strives to provide smart and simple safety that fits the home and small
business. Mozy is an industry leader in online computer backup software.
Tech Visio is a company that provides online technology support and services
for consumers and small businesses. Techvisio proprietary tools and services
afford its clients unparalleled computer security, premium support and
ongoing maintenance. The company fixes computers remotely via internet.
All its services are divided in three categories like Gold, Silver and Platinum.
The company has certified and trained experts in fixing problems like
Computer Tune Up, Backup, and Security etc. They are committed to serve
their customers in a friendly and helpful way, along with saving their time
and money.
Our commitment is to listen to and understand your needs and provide a free
diagnosis. The aim of the Tech Visio is to make it easy to fix, protect, and
maintain your computer and technology.
Our targeted customers are all computer users in Pakistan including
students, banks, home users etc. The target market for Repairing and
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maintenance facility is only for the customers living in Sargodha while online
IT solutions are targeted for all computer users of Pakistan.
There is a bright future for techvisio as it has an opportunity to open more
online stores in other large and growing economies to sustain current growth
levels
Mission statement
Tech Visio is founded on the belief that computer support should be personal,
trustworthy and affordable.
Vision statement
We intend to provide our customers with the best online IT Services
experience from beginning to end, with a smart, searchable website, easy-tofollow instructions, clear and secure payment methods, and fast, quality
Service.
Logo
Tagline
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Solution..........Granted
Business philosophy
Tech Visio is important to you because it make using digital devices easier
and more fun. It provide quick, truly personal and affordable help .Its making
easy to fix, protect, and maintain your computer and technology.
Our
Company description
Tech Visio is a company that provides technology support and services for
consumers and small businesses. The company fixes computers remotely via
internet. All their services are divided in three categories like Gold, Silver and
Platinum. The company has certified and trained experts in fixing problems
like Computer Tune Up, Backup, and Security etc. They are committed to
serve their customers in a friendly and helpful way, along with saving their
time and money. Tech Visio has emerged as a leading technology support
provider for the connected home and small business. Tech Visios proprietary
tools and services afford its clients unparalleled computer security, premium
support and ongoing maintenance. As technology in homes and small
businesses rapidly expands beyond computers into devices like TVs, smart
phones, tablets and home automation systems, its more important than
ever to ensure that your system is safe, secure and running smoothly.
repair,
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Tech Visio Swot analysis
Strengths
Marketing and advertising capabilities.
No local online competitors for online IT solutions in Pakistan.
Introduce online market place with little cost.
Weaknesses
Opportunities
Threats
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Online security is a main threat for Tech Visio. Online store buyers
personal information such as bank account details, which is a target for
online theft.
Services
Diagnosis and repair
IT Consultancy
Safe box
Setup and installation
Virus protection
Online Backup
Penetration Testing
Privacy protection
Updates
Feature of services
1. Diagnosis and repair
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Our Diagnose & Repair service fixes everything from system crashes,
operating system issues, spyware or virus infections, system errors, and any
other problems your computer may be experiencing. We use proven remote
technology that's convenient and secure. If you can connect to the Internet,
our live US- and Canada-based tech experts will remotely connect to your
computer, figure out what's wrong, and fix it.
2. I.T Consultancy
Quality IT professional services and consultancy forms the cornerstone of our
business. We work with our customers to help them strategically plan, design
and implement quality IT solutions that will enhance their business and
provide them with a real competitive edge.
3. Safe box
Safe
box is
computing
in
which
large
groups
of
remote
servers
5. Virus protection
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Viruses are really bad news. They are computer programs that slip into your
computer through e-mails, Internet links, and other methods with the
express purpose of making you and your computer miserable. Some viruses
just chew up memory to make your computer run slower or stop altogether,
while others will track your personal information and give the virus creators a
way into your computer. Tech Visio membership comes with a complete
security suite powered by Trend Micro Titanium.
6. Backup Services
Our online backup will not only store copies of your files on their servers, but
it will encrypt them so that only you can access them. Techvisio will
automatically back up the folders you choose on a regular basis set by you.
You can back up just your Word documents on a weekly basis, or your entire
computer monthly, or whatever else youd like. Everything you back up will
be completely secure, so you can rest easy knowing your files are safe and
protected in the event of a catastrophe
7. Penetration Testing
For security assurance, companies conduct external and internal penetration
tests to uncover exploitable security vulnerabilities from the perspective of a
malicious outsider or insider respectively.
8. Privacy protection
Protecting your computer and your privacy from online threats is critically
important. At Tech Visio, were dedicated to helping you use your technology
with confidence, even when online. Our agents know all the best practices to
ensure your online security.
9. Updates
Updates are very important if you want your computer or device to remain
safe and run at optimum speed. No matter what kind of concerns you have
about program or system updates, Tech Visio is here to help. Our techs keep
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up with the latest versions of all major operating systems and the most
popular software used in the home. We can make sure youre running
the latest and best versions to meet your needs.
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Marketing plan
Why do market research
Market research is important for every business, and should not be just a
one-off activity. No matter how our services are good it is understood that
any venture cannot succeed without effective marketing. This begins with
careful, systematic research we cannot assume that we already know about
our intended market. We need to do market research to make sure that we
are on track. By making the market research we get the knowledge about
are customers and their taste. It makes us able to provide the services
according to the demand.
Tech Visio conducts the market research for these reasons:
To
To
To
To
To
To
Market research
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We had conducted the market research by the surveys. We use the
questionnaires tool to measure the demand of our services business. The
500 questionnaires are filled out by different computer users, 150 within the
University of Sargodha and 350 from outside the university. The favorable
results are 342/500=68.4% and the unfavorable results are 158/500=31.6%.
The main question of our research is that whether the customers want a tech
support platform or not. The favorable results for this question are
365/500=73% and the unfavorable results are 135/500=27%. We had also
conducted the online research to get knowledge about the demand of such
business. It was amazing for us to know that there is no such type of
business already operating in Pakistan. By analyzing our research material
we deduced that it will render long term profits for us.
Economics
Total size of market
There are 15 to 20 million computer users in the Pakistan. The total size of
our market consists upon all computer users living in Pakistan.
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Trends in target market
Tech Visio has a growth and consumer preferences trend as it is first time
introducing the trend of best online IT services at a reasonable rate for the
target customers of Pakistan. Online IT solutions are targeted for the whole
country while repairing and maintenance facility is only for the customers of
Sargodha.
Barriers to entry
Consumer acceptance and brand recognition
Our business faces a barrier of brand recognition and computer
acceptance. Brand recognition is the barrier in the sense that a
consumer can face a difficulty to correctly identify a particular online IT
services just by viewing the service's logo, tagline, packaging or
advertising campaign. So it depends upon the level of understanding of
the customers. So this barrier can be overcome by making the efficient
and good advertising Campaigns, tagline and logo.
PEST Analysis
Political Change
Regulations: Safety above e-commerce is not considered as an
important issue in various countries. Government regulations also
interfere with online purchases and expected growth of the company.
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As Pakistan is facing a political instability so it can affect the
performance of our business. Because no one knows at what time
government will change and with the change of government policies
will also change.
Economical Change
Social Change
In some areas, the internet is not allowed due to religious and ethical
factors.
directly on their site. Tech Visio can increase its awareness through
social network marketing.
Technological Change
forced
to
to
surpass
their
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Most important features (Special features)
Tech Visio special features are that it is Providing an online IT solutions at a
first time in Pakistan. Online IT solutions are targeted for the whole country
while repairing and maintenance facility is only for the customers of
Sargodha. The special feature is that we are providing these services timely,
efficiently and reliably with a 100% satisfaction guarantee. Our tech support
agents will respond quickly to your call, speak slowly and clearly, and stay
with you until your computer or device is repaired to your satisfaction. We
never make our agents follow scripts or time limits, so you can be assured
that well stay with you to find the best possible solution to your problem.
With Tech Visio service, you can be confident in your technology use. Tech
Visio tech support is available 24 hours a day, 7 days a week, so theres
never a bad time to ask for help.
Every Tech Visio fix comes with a 5-day, 100% satisfaction guarantee. If the
same computer issue crops up again within 5 days of your service call,
please let us know. Well fix it again at no additional cost. Our goal is to make
sure you love everything about Tech Visio services. If the problems we fixed
return, or if youre not satisfied with your experience for any reason, contact
us within 5 days and we will do everything we can to make it right, free of
charge. Our customers can call us any time with questions. Were committed
to helping you feel confident and secure with your technology.
Benefits of services
1. Diagnosis and repair
This service identifies the core of the problem and do research to understand
whats really causing it. Our Diagnose & Repair service fixes everything from
system crashes, operating system issues, spyware or virus infections, system
errors, and any other problems your computer may be experiencing.
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2. I.T Consultancy
Quality IT professional services and consultancy forms the cornerstone of our
business. We work with our customers to help them strategically plan, design
and implement quality IT solutions that will enhance their business and
provide them with a real competitive edge.
3. Safe box
Safe
box is
computing
in
which
large
groups
of
remote
servers
5. Virus protection
Viruses are really bad news. They are computer programs that slip into your
computer through e-mails, Internet links, and other methods with the
express purpose of making you and your computer miserable. Some viruses
just chew up memory to make your computer run slower or stop altogether,
while others will track your personal information and give the virus creators a
way into your computer. Tech Visio membership comes with a complete
security suite powered by Trend Micro Titanium.
6. Backup Services
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Our fully managed, monitored and secure online backup service saves your
time, reduces administration and ensures total peace of mind that critical
company data is safe and securely backed up. Our online backup will not
only store copies of your files on their servers, but it will encrypt them so
that only you can access them. Using our online backup service guarantees
a complete backup of all your data and files is carried out on a scheduled
basis without user intervention. Everything you back up will be completely
secure, so you can rest easy knowing your files are safe and protected.
7. Penetration Testing
For security assurance, companies conduct external and internal penetration
tests to uncover exploitable security vulnerabilities from the perspective of a
malicious outsider or insider respectively.
8. Privacy protection
Protecting your computer and your privacy from online threats is critically
important. At Tech Visio, were dedicated to helping you use your technology
with confidence, even when online. Our agents know all the best practices to
ensure your online security. Our respect for your privacy and security applies
to every part of Tech Visio service. When you call us for tech support, well
connect to your computer remotely through a secure connection and perform
our fixes as you watch. Well tell you everything we plan to do and ask for
permission before proceeding. At the end of the session, well provide a
detailed list of every action we took.
9. Updates
Updates are very important if you want your computer or device to remain
safe and run at optimum speed. No matter what kind of concerns you have
about program or system updates, Tech Visio is here to help. Our techs keep
up with the latest versions of all major operating systems and the most
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popular software used in the home. We can make sure youre running
the latest and best versions to meet your needs.
After-sales services
Guarantee
Every Tech Visio fix comes with a 5-day, 100% satisfaction guarantee. If the
same computer issue crops up again within 5 days of your service call,
please let us know. Well fix it again at no additional cost. Our goal is to make
sure you love everything about Tech Visio services. If the problems we fixed
return, or if youre not satisfied with your experience for any reason, contact
us within 5 days and we will do everything we can to make it right, free of
charge. Our customers can call us any time with questions. Were committed
to helping you feel confident and secure with your technology.
Customers
Our targeted customers are all computer users in Pakistan including
students, banks, home users etc. The target market for Repairing and
maintenance facility is only for the customers living in Sargodha while online
IT solutions are targeted for all computer users of Pakistan. Their
demographic profile can be shown as:
Age (7 to 60)
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Industry (service)
Niche
We are providing online services, we specially targeting the user / companies
who want to save time and want quick and reliable fixes at their place, ALL
peoples who have internet connection are our targeted customers.
Promotion
Our Sales Officer / Marketing Manager will get touch with customer to
influence them to use our services. Public relation will also help us on his
matter.
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Press Advertising: Advertising Locally in press such as newspapers,
magazines. Press advertising is suitable for image building, information
dissemination and sales campaigns. It is also a very affordable for our
business.
Promotional Budget:
We will spend approximately 50000 Fifty thousand.
TECH VISIO start up budget is 20,000.
TECH VISIO ongoing Budget is 30,000.
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Location
A great location can contribute to the success of a business. Location is
obviously very important but in our business customers do not come to our
place but we go to their place to solve their problems. So our location is not
as much important to our customers but it is important for us. When
searching for the location we outline our needs both present and future. And
find the location that best suits our specific business needs and desired
image. Our considerations for the best office location include the basic
electrical system, communication environment, environmental conditions
that could impact our equipment, and that the location has enough power to
meet the current needs and also future needs as well in terms of wiring and
capacity. Our selected location has fiber optic network, DSL or T1 line (highvolume Internet connection) connectivity that is basic requirement for our
business. We have a 24-hour onsite security staff. Our decided location is
153-A Block main satellite town road, Sargodha, Pakistan.
Success
in
this
business
comes
from
providing
customers
with
convenience and value. One without the other is not enough. We solve the
customers problem at their place by sending our experts to them.
Therefore the customers expect from us that we save their time and solve
their problem immediately. So it is important for us to be located near the
customers so as we immediately send our crew to solve the problems.
Distribution channel
We use the direct sales method as we directly are in contact with our
customers. We sell our services through internet and we have our own sales
force. We provide services of online I.T solution and solve other problems of
our customer by sending our crew to their place. We connect to the
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customers computer remotely using the secure internet connection and
diagnose and fix their problem immediately. Our crew of 3 technical &
technological experts is always there to solve the problems of hardware and
software for our customers.
Sales forecast
We had discussed about our products, services, customers, markets and
marketing plan in detail. Now based on our research on our market structure,
our customers, the demand of our services, and according to the PEST
analysis we are able to forecast our sales and our future in the existing
market. We made two types of forecast 1) best level of sales that we really
expect, 2) worst level of sales that we are confident we can reach no
matter what happens.
The month-by-month sales forecast spreadsheet for the first year is as
follows:
2014
Best
Worst
January
February
March
April
May
June
July
August
Septemb
70,000
100,000
130,000
190,000
200,000
210,000
215,000
225,000
250,000
50,000
80,000
100,000
150,000
180,000
182,000
185,000
190,000
210,000
er
October
Novembe
260,000
265,000
230,000
240,000
r
Decembe
270,000
245,000
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The sales forecast spreadsheet on annual basis for the 5 years is as follows:
2014
2015
2016
2017
2018
Best
Worst
23,00,000
25,00,000
28,00,000
30,50,000
33,00,000
21,50,000
23,50,000
26,50,000
29,50,000
31,50,000
Operational Plan
Now its time to explain the daily operations of our business. Tech visio
provides the great tech support to its customers. We are available 24 hours a
day to provide our services. Our customers can contact us any time through
Email or a telephone call and discuss their problems with our technological
staff if the problems are able to solve online then they solve them online by
connecting their computer through a secure internet connection. Our
equipments include computers, internet connections, different types of
mechanical tools and wires.
Hr personnel
No of employees
Office Manager
Marketing Manager
Technical staff
Tech Experts
Office boy
Guard
Total
10
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Type of labor
Office Manager
Professional
Marketing Manager
Professional
Technical staff
Tech Experts
Office boy
Skilled
Guard
skilled
Pay structure
Employees
Salary
Office Manager
Marketing Manager
Technical staff
Tech Experts
Office boy
Guard
10,000/14,000/17,000/23,000/6,000/5,000/-
Office Manager
The office manager is the coordinator of the work system. An office manager
is responsible for planning, organizing, and controlling the clerical aspect of
the organization, including the preparation, communication, coordination and
storage of data. He performs the following tasks:
o Determines manpower requirements
o recruiting
o selecting
o
training people
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o Purchasing
o Accounting
o Equipment management
o Facilities management
Marketing Manager
Our marketing manager does the following tasks:
o Researching and reporting on external opportunities
o Understanding current and potential customers
o Customer relationship management
o Developing the marketing strategy and plan
o Management of the marketing mix
o Measuring success
o Ensuring timely delivery
o Developing guidelines
o Making customer focused decisions
Technical Staf
Our technical staff performs functions such as Window installation, Setup and
installation, Diagnosis and repair, System upgrade, Data recovery, routine
system maintenance, purchase of hardware and software and more.
Tech Expert
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Techvisio technology experts are responsible for the day to day operational
activities of help-desk support, network administration, and systems. They
do the following task:
o Support users with IT-related problems in a responsive and service
oriented manner.
o Setup, management, and maintenance of IT-related equipment.
o Manage time and projects effectively.
o Assist with the troubleshooting, installation, and implementation of
systems.
o Ensure data integrity with regard to our fixed asset inventories.
o Provide input and recommendations to the organization surrounding
hardware and software technologies and how these technologies can
assist the business being especially.
o Proactive with new technologies.
o Develop and monitor performance levels of software and hardware and
evaluate, Recommend, and propose alternative methods of information
processing.
Office boy
He does the following tasks
o Opening & closing & cleaning office
o Welcoming visitors and handling callers and arranging appointments
o Prepare coffee and tea for staff & visitors
o Receiving mail & filing Documents
Guard
Our security guard performs the following works:
o Protection of people and property
o Prevent incidents/offense before it has occurred
o Observe and report after an incident/offense
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We will train the employees by Small group discussions, Case studies, and Q
& A sessions. While other methods are as follows:
Job Mentoring
Of-the-Job Training
Qualities of staf
Competency check
Our potential employees have the necessary skills, experiences and
education to successfully complete the tasks we need to perform.
Capable
Our employees are capable to perform not only easy tasks but they also find
ways to deliver on the functions that require more effort and creativity. For
us, being capable means the employee has potential for growth and the
ability and willingness to take on more responsibility.
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Commitment
Our employees are serious about working for the long term. They always look
for something better.
Character
Our employees have values that align with ours. They are honest; they do
tell the truth and keep promises. They are selfless and a team player.
Inventory
Inventory is defined as stock or store of goods. These goods are maintained
on hand at or near a business's location so that the firm may meet demand.
techvisio keep its inventory in the form of finished goods. We do not keep
large amount of inventories because basically techvisio is a services
providing business therefore we are not required to keep large inventories.
Because we purchase inventories in small amount so we frequently purchase
it as and when needed the normal order time is 2 weeks and we want it in
short time period that normally is 1 to 2 days.
Suppliers
1. Tech data
Shop no. 52,
First floor, trust plaza,
Phone no. 0321-6018031.
Tech data deals in hardware computer accessories. It starts from 2005 and
are considered to be reliable suppliers because of their goodwill and worth.
2. Infosays computer
Shop no. 79,
First floor, trust plaza,
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Phone no. 048-3729394.
Infosays also deals in hardware computer accessories. It starts from 2007.
Supply their goods to many other stores and is famous for the timely delivery
therefore we make purchases from them.
3. Pak computers
Shop no.25,
Rehman trade center,
Phone no. 048-3225912.
Pak computers deals in computer softwares and hardwares. It starts from
2010 and it is also considered to be a reliable supplier and it timely delivers
the supplies.
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and if changes the change is steady because of the reason that the changes
in technology increase the quality and reduces the cost but if for some
economical reasons the cost increases the increase will be steady.
Issue TATs for invoices received at the mailroom for same-day scanning
We maintain open
communication with our staff, and suppliers, keeping them aware of any
potential issues or delays. Establish clear guidelines about our process, and
conduct regular meetings to ensure that each team member is working
accurately. This approach will help keep expectations in line, and enable us
to deliver the best possible results, every time. We maintain good
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relationship with our suppliers and they offer us discounts for the prompt
payments.
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Partners
Cash
%age
100,000
100,000
100,000
100,000
100,000
20%
20%
20%
20%
20%
Amount
(Rs.)
10,000
4,000
6,000
30,000
39,000
3,000
2,800
1,000
95,800
In techvisio we are required to pay the above startup expenses. These are
the expenses that are necessary to be paid before we start our business
without paying them we cannot start our business. We capitalize these
expenses over the first three years period of our business. In the first year
the amount of 32,000 will be capitalized. Also in second year the amount of
32,000 will be capitalized and in the third year the remaining amount of
31,800 will be capitalized.
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4: Calculate unit contribution margin
The unit contribution margin represents how much money each unit sold
brings in after recovering its own variable costs. It is calculated by
subtracting a unit's variable costs from its sales price.
Unit Contribution Margin = Sales Price unit Variable Costs
Unit Contribution Margin = 1834-1500=334
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competitive success in business all entrepreneurs should heed. These
components are found in nearly all divisions of a company, including
marketing, human resources and finance.
o Planning
Business planning is vital to keeping our company pointed in the right
direction. We take the time to create a thorough plan and giving thought to
service development, operations, marketing, financing, business models and
staffing issues before we begin to build our business. Planning is not only
important in the early stages; we revisit our strategic plans regularly to keep
the direction of our business in line with current and future trends in the
marketplace to maintain the competitive edge.
o Value Creation
Continuous value creation (CVC) is the disciplined process we use to
continually examine our current service offerings to ensure that they are
above the industry standard. Our services are star in the marketplace today,
but it might not take long for a competitor to create a slightly better service,
a new method of delivery or a new customer experience. To keep our
operations as flexible as possible to quickly take advantage of new industry
trends we make research and development a consistent priority to ensure
that we are the first to market with new innovations.
o Customer services
Effective customer service is the largest determining factor of customer
loyalty and repeat purchases. Customer services is the single factor often
can give small businesses an edge over their larger competitors. We focus
our sales and service efforts on delivering the most satisfying customer
experience in our industry, and we see a dramatic increase in word-of-mouth
referrals and repeat sales. We create a training schedule that will allow our
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customer service representatives to continually hone their skills. We develop
a customer survey system that allows us to reach out to customers and ask
important questions about such areas as service support, warranty
satisfaction etc. To stay ahead of the competition, we need to know what our
customers expect and what keeps them satisfied.
o Marketing
A marketing presence is vital to competitive success in business. We do
make funds and advertise our services on television, magazines and radio.
We use social media outlets, such as Facebook that have become widely
popular means of communicating with customers at virtually no cost.
o Services Quality
Service quality is a comparison of expectations with performance. To stay
ahead of the competition, we need to make sure that the quality of our
services remains high. Improved service quality increases our economic
competitiveness. Are aim is to identify problems quickly and systematically;
establish valid and reliable service performance measures and measure
customer satisfaction and other performance outcomes and we this aim by
understanding and improving operational processes.
o Human Resources
We manage our human resources efficiently. This includes hiring the right
workers, expanding the workforce as needed and providing pay and benefits
that find a balance between adequate compensation and reasonable cost to
the business. We use human resources management techniques, such as
motivating employees with recognition and incentives. Retaining highlyskilled workers is very important for us to be in the competition.
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We train our employees to adopt strategies for maintaining quality control.
Training minimizes the potential for misunderstanding or miscommunication,
and it increase accountability. We post and advertise guarantees for quality
control to reassure customers. Since customers might have concerns about
inferior services, less competitive pricing or fewer customer-friendly policies
compared with other stores. We solicit feedback from customers to further
address quality control. Feedback can provide valuable suggestions for
making improvements the online services store to boost quality.
We understand the importance of quality control as it is potentially
disastrous for businesses. We live and breathe quality because we know
exactly
what
poor
quality
costs
us.
Therefore
we
use
the
quality
Labor Productivity
Labor productivity is a revealing indicator of several economic indicators as it
offers a dynamic measure of economic growth, competitiveness, and living
standards within an economy. It is the measure of labor productivity (and all
that this measure takes into account) which helps explain the principal
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economic foundations that are necessary for both economic growth and
social development. Labor productivity is the value of services produced in a
period of time, divided by the hours of labor used to produce them. In other
words labor productivity measures output produced per unit of labor, usually
reported as output per hour worked or output per employed person.
Although the ratio used to calculate labor productivity provides a measure of
the efficiency with which inputs are used in an economy to produce services,
it can be measured in various ways. Labor productivity is equal to the ratio
between a volume measure of output (gross domestic product or gross value
added) and a measure of input use (the total number of hours worked or
total employment).
Prices
Price is a key component of value, but value for money spent is
probably a more important consideration. Generally, most research
UNIVERSITY OF SARGODHA
on consumer attitudes on the convenience business has shown that
consumers expect to spend a little more when they purchase services
from a convenience store but we provide our services at much lower
prices as prevailing in the market and we are saving their precious
time.
MEMBER SHIP PRICES
Type
Silver
Gold
Platinum
Monthly
5000
5000
10000
1000
2000
3500
Services
Prices
Windows installation
Windows installation
Online Safe box charges (monthly)
Virus Protection one time*
Regular checkup
Data Recovery*
Software updates*
Privacy protection
Setup & installation *
Diagnosis & Repair *
System upgrade*
1000
500
5000
999
100
10000
500
999
600
800
4000
Pricing strategy
Finding the right pricing strategy is an important element in running a
successful business. A business can use variety of pricing strategies we
selling services. The price can be set to maximize profitability for each unit
sold or from the market overall. In techvisio we use the penetration pricing
policy. It is a pricing strategy where the price of a product is initially set at a
price lower than the eventual market price, to attract new customers. The
strategy is used for the expectation that customers will switch to the new
UNIVERSITY OF SARGODHA
brand because of the lower price. The price will be raised later once the
market share is gained.
Payment method
We are providing our services only on the cash basis and the amount of cash
will be deposited in our account in bank al habib. The account number is
0067_0071_002924_01_7. As we are running the services business therefore
we cannot provide them on credit basis. The customers must pay online for
enjoying the services.
UNIVERSITY OF SARGODHA
reputation to be one of integrity. So, one way of keeping client is to offer a
service guarantee. Thats something that will only happen when your
customers realize that they can trust you to do what you say youre going to.
4. Stay in Touch
The customers want to be heard. So, one strategy for keeping customers is
to stay in touch with them. We can do that through constant communication
in the form of online mailing lists and a strong social media presence such as
facebook. As we have a smaller client base, we can make sure we stay in
touch through regularly scheduled phone calls and meetings that touch base
on your ongoing relationship.
GDP
Interest rate
Inflation rate
Unemployment
rate
Actual
2014
2015
2016
2017
2018
236.62
3.96
9.50
246
5.76
9
248
5.03
9.9
260
6.09
10.65
261
6.08
11.25
261
6.07
12.45
6.00
6.1
6.09
6.15
6.14
6.14
UNIVERSITY OF SARGODHA
Economic Forecasts | 2014-2018 Outlook
UNIVERSITY OF SARGODHA
for 5 years are 20,000 rupees. R&D expense is essentially the amount of
money that a Tech Visio spends to develop new services each year.
UNIVERSITY OF SARGODHA
in Pakistan with a 100% satisfaction guarantee and meet the needs and
desires of your best prospects.
4. Define marketing strategy and tactics
Next, Tech Visio has to choose their sales and marketing channels.
5. Test the concept and marketing approach
It's best for Tech Visio to examine the service bundle plus marketing
message and marketing materials. Depending upon Tech Visio budget and
plan to market, they can use formal focus groups (or simply host roundtable
discussions with members of the target audience), employ online research,
or provide the services to a selected group of users for testing.
6. Roll out your campaign
Public relations often play a vital role in the launch of a service. Tech Visio
can use media relations tactics to place articles and win interviews, hold a
launch event, or use grass roots marketing to build buzz. But no matter what
publicity route we choose, first make sure that the service is completely
ready and available for purchase in order to maximize returns from the
coverage that Tech Visio receives. It is required to Monitor the results from all
media, and in the first weeks and months, be prepared to adjust the
campaign to take advantage of what's working best.
UNIVERSITY OF SARGODHA
face. Tech Visio requires the following strategies to stay ahead of the
competition.
Planning
Business planning is vital to keeping our company pointed in the right
direction. We require a time to create a thorough plan and giving thought to
service development, operations, marketing, financing, business models and
staffing issues before we begin to build our business. Planning is not only
important in the early stages; we revisit our strategic plans regularly to keep
the direction of our business in line with current and future trends in the
marketplace to maintain the competitive edge.
Value Creation
Continuous value creation (CVC) is the disciplined process we require to
continually examine our current service offerings to ensure that they are
above the industry standard. Our services are star in the marketplace today,
but it might not take long for a competitor to create a slightly better service,
a new method of delivery or a new customer experience. To keep our
operations as flexible as possible to quickly take advantage of new industry
trends we make research and development a consistent priority to ensure
that we are the first to market with new innovations
Customer services
Effective customer service is the largest determining factor of customer
loyalty and repeat purchases. Customer services is the single factor often
can give small businesses an edge over their larger competitors. We focus
our sales and service efforts on delivering the most satisfying customer
experience in our industry. We require a training schedule that will allow our
customer service representatives to continually hone their skills. We have to
develop a customer survey system that allows us to reach out to customers
UNIVERSITY OF SARGODHA
and ask important questions about such areas as service support, warranty
satisfaction etc. To stay ahead of the competition, we need to know what our
customers expect and what keeps them satisfied.
Marketing
A marketing presence is vital to competitive success in business. We need to
make funds and advertise our services on television, magazines and radio.
We require using social media outlets, such as Facebook that have become
widely popular means of communicating with customers at virtually no cost.
Service quality
It is a comparison of expectations with performance. To stay ahead of the
competition, we need to make sure that the quality of our services remains
high. Improved service quality increases our economic competitiveness. Tech
Visio aim is to identify problems quickly and systematically; establish valid
and
reliable
service
performance
measures
and
measure
customer
UNIVERSITY OF SARGODHA
To
provide
protection
of
IP
rights
in
Pakistan,
Intellectual
Property
words,
names,
symbols,
sounds,
or
colors
that
distinguish Tech Visio online IT services from those sold by others in the
market place and to indicate the source of the goods. Tech Visio logos are
likely to be protected by registered trade mark rights or the law of passing
off.
Avoid technological obsolescence
UNIVERSITY OF SARGODHA
This refers to the Technology becoming outdated due to technological
advances; technology that has been surpassed by newer technology and it
becomes preferred to use the new technology in place of the old, even if the
old is still functional. Avoiding obsolescence or minimizing its costs can be
accomplished through actions in planning and programming. Tech Visio takes
some actions and decisions to avoid technological obsolescence.
Tech Visio Enable good technological decisions to avoid or recover from
obsolescence, it require the active and ongoing tracking of the technology
used by the Tech Visio and the relevant developments that will support Tech
Visio needs. Identifying timely, essential, and fortuitous acquisitions and
upgrades is the ideal. The Tech Visio needs short and long-term planning to
respond to immediate needs and anticipate future requirements.
Retain key Personnel
Key employee retention is important to the long term health and success of
Tech Visio business. Managers readily agree that retaining best employees
ensures customer satisfaction, sales, satisfied coworkers and reporting staff,
effective succession
planning
and
deeply
imbedded
organizational
knowledge and learning. How does Tech Visio retain their key personnel is
given below:
UNIVERSITY OF SARGODHA