World Apart

A leading Hotel Asset Management Company in Nigeria

Table of Contents
Management for Hospitality:
Our Vision
Development Objectives
Business Partnership
Our Brands
Benchmark | Hotels Services
Benchmark | Select Services
Benchmark | Lifestyle
Operation & Management
Financial Reporting
Sales & Marketing Strategies
Focusing on your requirements
Supply of Hotel Equipment
Contact Information

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Our Vision
We aim to be the very definition of hospitality.
We seek to achieve the highest value by
nurturing the interests of our customers, owners
and colleagues, while blending the legendary
heritage of hospitality with the most up-to-date
management practices.

Development Objectives
Our development efforts are focused primarily on
fully integrated business oriented boutique
hotels with extensive amenities in prime city
locations.
Each property will be unique in its personality,
style, design and facilities. Our properties will
typically
include
hotel
accommodation,
conference facilities, spa, exceptional food and
beverage
and
residential
real
estate
development.
Financial stability will be assured by superior
financial returns to shareholders and investors
and by the enhancement of assets through the
resort positioning in the market place, together
with on-going investment in training, brand
enforcement, marketing and promotions

UPSCALE HOTELS | LIFESTYLE RESORTS | COMPLEXES OF LUXURY VILLAS

Business Partnership
Benchmark Hospitality Ltd is seeking strategic
partnerships targeting high-yielding investment
opportunities through third-party management
and hotel acquisition activity in major existing and
emerging urban and top suburban markets across
Nigeria. We are committed to developing a robust
and quality channel in the full service, select
service, and lifestyle resort segments. Benchmark
Hospitality Ltd takes an aggressive approach to fee
structures, including structures with financial
participation that might be considered more
advantageous to partners in hotel management.

Our Brands
The Benchmark Hospitality collection covers a
variety of unique Hotels, Lodges, Boutique Hotels,
and Resorts nationwide to cater to the lifestyles
and specific needs of our guests. Whether you are
travelling on business or leisure, you can count on
the extra attention to personalized service, worldclass amenities, beautiful rooms, and additional
perks and deals that we provide, and all at an
exceptional value that you will appreciate. At each
Benchmark managed Hotel, you will enjoy a blend
of the local community flavour with the comfort
and quality associated with an international hotel
brand. Our hotel accommodations will make you
feel right at home and our warm and friendly staff
will be there to welcome you and offer a
memorable experience throughout your stay. We
have provided services for the following:

EXTENDED STAY APARTMENTS | CONDOS |SELECTED SERVICES HOTELS

Benchmark ------------ Hotels Services

rom business meetings and weekend getaways to family vacations and conventions,
Benchmark Hospitality Ltds full service hotels and resorts offer an impressive
collection of familiar and relaxed properties for guests to choose from in convenient
urban, suburban, and resort market locations. Our passion to profitably operate assets in this
segment enables us to deliver the best full service hotel experiences to business and leisure
travellers.

In return, owners receive improved returns on their investment through our hotel management
services due to consistent demand for these hotels in their respective markets, quality of the assets,
consistent operational execution, efficient guest services, and overall convenience. With our hotel
asset management perspective, Benchmark Hospitality Ltd assists hotel owners and investors to
realize the full value of their hotel assets through a continuous process of value creation and
enhancement. Our hotels exude a graceful and timeless elegance, blending a sense of the past with
the vitality of the contemporary. We are at the forefront of creating new hospitality experiences,
what we call: honest hospitality.

So, whichever of our hotels our guests choose to stay in, they will feel not only utterly pampered
and special, but as if they are part of an enchanting world that has been continuously crafted and
refined.

Benchmark ------------ Select Services

enchmark Hospitality Ltds select service hotel management services share a similar value
proposition for guests and owners. For guests, our select service hotels offer quality,
affordable, convenient, and comfortable stays in key locations including urban and select
secondary markets. For owners, Benchmark Hospitality Ltds focus on executing select service
management services through a smart, efficient, and demand-generating model produces significant
gross operating profits and revenue streams. As a result, this management model ultimately benefits
both hotel guests and owners who are seeking a rewarding select service experience.
From extended stay apartments to limited service hotel, we provide the unique combination of
extensive hotel asset management experience, expertise in the select service segment and a
successful entrepreneurial track-record. Utilizing time-tested and proven strategies developed
through years of service as operators and asset manager, Benchmark Hospitality Ltd is a hotel
management company that offers a diverse selection of services to asset owners, including: hotel
management, asset management, and investment return analysis, asset disposition, sales and
marketing. All these services are centralized to provide the highest skills for each of our properties.

Benchmark ------------ Lifestyle

hen it comes to exceeding expectations and standing apart from the competition,
Benchmark Hospitality Ltd's lifestyle hotel management portfolio includes branded and
independent luxury resorts and upscale boutique properties that offer discerning
guests a unique and indigenous stay experience. By securing the right properties in the right markets
at the right time, our hotel management company is able to offer highly differentiated and well
sought-after hotels that provide savvy guests with an exceptional combined stay and travel
experience at all touch-points. Our focus on consistently delivering world-class service, flawless
execution, and anticipating guest needs in this segment draws customers and increases revenue and
profitability for owners.
Benchmark Hospitality Ltd operates luxury resorts, private villas and villa resorts on a par with our
high-end hotel counterparts. We provide professional management and marketing rental services.
The team are all hotel professionals and have a wide range of knowledge on how to optimize
distribution for your luxury lifestyle escape while protecting the asset and ensuring long term
viability.

Operation and management

Rarely does a hotel management company take an owner's approach in such diverse areas as
property operations, customer relationship management, direct sales management, and human
resource development.
Benchmark Hospitality Ltd takes pride in our expertise in these functions as well as a number of
others that affect the customer experience and owner profitability. With extensive knowledge of
hospitality marketing and corporate hotel management based on years of direct experience in the
hotel and resort industry, our company's top executives are uniquely qualified to help each property
gain exposure and achieve the ultimate in guest service and market penetration.

Strategic Planning
The desires, needs, interests and business
philosophy of our potential business partners are all
carefully studied and interpreted in an atmosphere
of open dialogue. By identifying and examining the
individual elements that will determine the
character and personality of each hotel, our team
can be responsive to the needs and views of our
business partners.

The Art & Science of Hospitality

Products and systems to support the highest level of
customer satisfaction are identified. Through
prudent hotel asset management supervision of
each hotel's revenue and cost management
structure, clear and concise directions are provided
so as to maximise profit in different functional
areas. Our standards embrace all aspects of the
hotel's operations and can be adjusted to
complement both cultural and geographical
variances. This ensures that the execution of
operating standards and systems is positioned at
the highest international level.

Staff Training & Development

Training for key corporate departments is
intelligently
planned
to
ensure
smooth
implementation both for on-boarding and on-going
training for staff development. It ensures staff are
up-to-date in compliance with global practice
standards to ensure constant and continuous
satisfaction for our guests as well as career
development for our staff also. In particular, we
partner with training companies that specialise in
customer services trainings for the hospitality
industry and the trainings are structured in a
manner that does not have any negative effect
whatsoever on our operations.

Financial Reporting
Benchmark Hospitality Ltd places financial professionals in each hotel to serve as active members of
the hotel management team, to advise on strategic decisions and to cultivate awareness of the
business dynamics, costs and revenue flows in the fast-changing world of hospitality. If desired, the
owner can also make the choice of hiring their own accountant, in which case, Benchmark therefore
allows the owner-appointed financial expert to lead the finance department.
At Benchmark Hospitality Ltd, we have an asset management approach to success. Success is
defined by providing return on investment and increasing asset value to our investors and owners.
Our management team is dedicated to revenue growth, producing profit for owners, and ensuring
guest satisfaction.

Policies and Procedures

Business Planning &

Budgeting

Financial Reporting

We formulated a set of policies and procedures

which serve as a guidepost for the operation of
each hotel's Finance Department. Compliance
is ensured through a rigorous monitoring-andaudit programme.

A comprehensive annual budgeting programme

is established to assist owners and managers
with operational and financial target-setting
and business strategies formulation. Our Asset
Management Team provides specific guiding
principles for the establishment of key financial
and statistical indicators by which the hotel's
performance can be measured and analysed.

Operational and financial performance is

monitored regularly through predefined
management and financial reports. A financial
reporting package outlining detailed reporting
requirements is maintained within each hotel.
As a monitoring tool, the reports are designed
to guide hotel owners and asset managers in
reviewing, evaluating and interpreting key
performance indicators for effective decisionmaking.

Sales and Marketing Strategies

Our hotel consultants recognise the importance of hotel sales & marketing strategies and that is why
we ensure that our services are tailored to your specific needs.
Success in owning and operating a hotel can be defined in many ways. The best way to start is to
deliver results based on professional leadership, a solid operational structure, outstanding sales,
marketing and public relations initiatives:

Revenue Optimisation

A key strength of Benchmark Hospitality Ltd is

its robust and integrated distribution systems.
Our operation relies on a performance-based
electronic platform that keeps hotels
connected to an extensive network of
distribution channels to drive revenue,
efficiently manage room inventories and
facilitate 24/7 real-time reservations.

"Distribution, Distribution, and

Distribution"

Our hotel websites are a key distribution tool.

Alongside advertising and public relations, it
represents the public face of our company and
is an important source of revenue. The online
booking engine allows guests to make real-time
bookings with greater ease and flexibility on its
Flash-enabled, graphic-rich, onscreen booking
platform. Our guests are also presented with a
wider selection of hotel amenities and services
at the time of booking, enabling them to
customise their stay through different add-ons
and upgrades.
Other features of our site include a press room
where all releases are logged, and a photo
gallery where customers can view the most upto-date images of our properties and industry
partners can download high-resolution images
for their own brochures and partner marketing.

Search Engine Optimization

Search engine optimization is an important part

of how your customers find you online in
search engines. These results (known as
organic, natural, or unpaid results) require on
and off page optimisation to achieve the
ranking. This part of an overall long term
strategy to help get customers to the hotel site
and make conversion.

Revenue Management

Maximising revenue per available room is one

of our main priorities. The revenue managers in
our corporate office work with individual hotels
to ensure that each property's full potential is
realised through best-in-class training, dynamic
revenue management policies and constant
monitoring of each hotel's booking pace,
pricing and availability strategies.
Our team also ensures each hotel is featured
effectively in all our distribution systems. We
recognise the importance of objectively
reviewing hotel descriptions, rate plan setups
and electronic advertising opportunities
towards bolstering our market share.

Property Management System

Recognising the rapid pace of innovation in

modern technology, Benchmark Hospitality Ltd
provides flexibility to its partner hotels by
selecting a Property Management System
(PMS) solution best suited to them.
With Internet distribution becoming such a vital
tool these days, our hotel web booking engine
is designed to be fully integrated with major
PMS systems, allowing complete two-way
connectivity for all hotel rates and room
availability, as well as customer profiles and
online reservations. Guests and registered
companies can therefore make multiple
bookings at their own pace.

Focusing of Your Requirement and Budgets

Your own hotel brand is important? You want to keep full control of the operation? We tailor our
services to your needs, from external support to full control of the operation.
You can select various options:

Marketing & Central

Reservation

We provide owner centred procedures which provide

them flexibility on rental dates, total transparency
with guests pay directly to owner's bank accounts;
our commissions would be invoiced monthly.

Full Management Operation

In addition to marketing and central reservation, we

provide full management: Onsite responsibility for all
aspects of property operations, including staffing,
staff training, service standards, security, and
maintenance; utilizing time-tested and proven hotel
standards.

Services

Hotel Asset Management

Benchmark Hospitality Ltds core business is
hotel asset management. We provide full
oversight of an existing operator/manager.
The main services would include:
independent monitoring of the property,
financial and operational performance track
sales & marketing targets, asset monitoring
& control, capital expenditure, cheque
management, contract compliance, and
optimize investment strategies. Benchmark
Hospitality Ltd also provides development
support (pre- opening, soft opening),
operational support for the existing
operator/management

Other services - Supply of hotel equipment

BHL supplies a complete range of hospitality products. We adopt a customer-oriented approach and
put continuous effort into expanding our product range and improving our services. As a result of
giving each client individual attention, Benchmark Hospitality Ltd is able to compile specialized
selection to meet the needs of each client. A personal relationship, together with a flexible attitude
and an eye for detail provides the customer with a customized service which offers customers the
best deal with an excellent price-quality ratio. Our range of products covers the following:

Hotel Rooms

BHL is the one-stop-shop for the total decoration of

your hotel rooms. BHL offers a wide range of hotel
products that fit in each room. You can think of: flame
retardant bins, box springs and mattresses, brochure
holders, luxury trouser presses, duvets and pillows,
doorstops, baby items, dress boys, hotel directories,
clothes hangers, hotel alarm clocks, safes, luggage
racks, hospitality trays, mini bars, folding beds, room
service tables, ironing stations, flight plan holders.

Bath Room

BHL has a wide range of bathroom products matching

with every hotel room. You can think of: grab bars,
bathrobes, tumblers, bathroom glass (unbreakable),
shower curtains, hairdryers, towel hooks, towel
shelves, hand dryers, pedal bins, magnifying mirrors,
slippers, tissue dispensers, toilet brush holders, paper
holders, scales, soap dispensers.

Reception

BHL offers a wide product range, suitable for every

hotel reception. You can think of: luggage trolleys,
depliant holders, key holders, reception bell, name
badges, key boxes and so on.

Public Area

BHL offers a wide range of products, suitable for

every area in your hotel. We supply waste bins (waste
separation), barrier posts and guidance systems,
news paper holders, information panels, signage,
shoe shine machines, umbrella holders, wardrobes,
trolleys and many more

Bar Restaurant

Conference-Banqueting

Housekeeping

For the total decoration of your hotel bar, BHL offers a

complete range of products, suitable for every hotel bar
and restaurant. You can think of serving trays, ice
buckets, champagne coolers, menu stands, menu
folders, restaurant furniture, bar stools and the likes.

We offer a wide range of products suitable for the

complete decoration of your conference areas and
meeting areas like conference chairs, stack chairs,
folding chairs, conference tables, party tables,
conference linen, sous-mains, conference mats,
conference trolleys, flipovers, whiteboards, and
lecterns.

For every hotel household, BHL supplies house-keeping

trolleys, linen carts, linen bag holders, minibar trolleys,
mop systems, professional (green) vacuum cleaners,
cleaning carts, maintenance carts, safety signs and floor
machines

Signage
BHL offers a wide range of signage suitable for every
area, like room numbers, door number signs, nonsmoking signs, symbols and letters, safety signs, outdoor
signs, arrows, meeting room signs, name plates and so
on.

Safety - Security
BHL offers a wide range of products to make your hotel
safer for your guests and improve the safety of your
hotel, like ashtrays, outdoor furniture, signage, flightplan holders, safety signs, (laptop) safes and door chains

Contact Information
To learn more about Benchmark Hospitality Ltd and how they can add value and
prestige to your investment portfolio, please contact:

Mrs Blessing Anaele

(CEO)
Benchmark Hospitality Ltd

Mrs Christian Stephane Odokara

(Bus. Dev. Manager)
Benchmark Hospitality Ltd

Mr Niyi Falodun.
(General Manager)
Benchmark Hospitality Ltd

anaeleblessing@yahoo.com

chrisodokara@yahoo.com

niyifalodun@gmail.com

07039757530, 08090903854
Benchmarkhospitality.net

08181456479
Benchmarkhospitality.net

08177444555
Benchmarkhospitality.net