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SU MMER 201 5

2015 Drilling Activity Forecast


update
Advice on accessing capital
through the downturn
T H E O F F I C I A L V O I C E O F T H E P E T R O L E U M S E R V I C E S A S S O C I AT I O N O F C A N A D A

Canadas Energy
Blueprint Forum

Streamlining

SAFETY
Tackling inefficiencies
in the industrys general
safety orientations

PM#40020055

Times are tough.


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adapting quickly to volatile markets. MNPs Oilfield Services
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Photo courtesy of Beaver Drilling Ltd

CONTENTS
SUMMER 2015

Departments
MESSAGE FROM THE CHAIR
IN THE FIELD

5
9

News, notes and events from the industry

BUSINESS MATTERS

15

Financial experts offer advice on accessing


capital through the downturn

10

Features
ALL ABOARD
With a new eGSO and a revamped
BSO, can the safety orientation
process be further streamlined?

18

COVER

10

2015 DRILLING ACTIVITY


FORECAST

25

PSAC IN ACTION

26
28
30

MEMBER PROFILE
A LOOK AT LEADERSHIP
Getting to know PSAC Board members Bill
Darling and Tom Whalen

26

CANADAS ENERGY
BLUEPRINT FORUM
More natural gas and carbon footprint
reporting, fewer oil sands mega-projects
are in store for our energy future

18

15
WWW.PSAC.CA

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MESSAGE FROM THE CHAIR


Focusing Our Energy

HE WORLD AS WE KNOW IT HAS CHANGED

dramatically since I took on the role of PSAC Chair late last fall.
Plunging oil prices have forced companies in our sector to make
some tough decisions about their people and operations. But
while we have heard of layoffs, I know too that many companies are striving
to retain their skilled workers, recognizing that keeping top talent is the best
route to recovery and growth when oil prices and industry activity rebound.
It isnt easy. We in the services, supply and manufacturing sector are
constantly challenged to streamline our operations and keep prices low
for our customers. At the same time, we must stay ahead of technological
advancements, investing in R&D to devise the latest innovations that make
our operations faster, smoother, cleaner and safer. This is our daily modus
operandi: to maintain it in a normal price environment is tough enough, but Wally Dumont, PSAC Board Chair
now we are being asked to be even leaner. Kudos to companies that are able to
keep good people, find more efficiency and continue to innovate during these uncertain times.
Whether companies are able to achieve this or not, the fact is we are trying hard, with a rigorous
focus on our internal operations. As such, we have limited time and resources to address any
external issues or pressures. This is where PSAC membership truly shows its value. While we as
individual companies are managing our own way through this downturn, PSAC is managing the
big picture on our behalf, by advocating with governments, producers, media and the public.
PSAC also helps members build knowledge that guides business planning. The Energy Blueprint
series is a great example of that. The latest Blueprint session featured Peter Tertzakian, who shared
his ideas on what our industry will look like over the next three, five and 10 years. By providing
direct access to experts like Peter, PSAC helps members hone their thinking to better prepare for
what likely lies ahead.
The cost of PSAC membership may seem like a luxury during these belt-tightening times,
but just stop to think how much it would cost each company to accomplish what PSAC does in
government advocacy, public relations and knowledge leadership. For many members, PSAC is
their only government relations team or marketing department. Larger companies may have these
resources on staff, but they lack the lobbying power PSAC wields, and the respect and recognition
it has, as it acts on behalf of more than 230 services sector companies and their 70,000 employees.
PSAC membership always delivers value, but in tough times that value is even more apparent.
As members, we can rest assured that PSAC is tackling our external challenges as we focus our
energy on our own companies. We all know this ride is going to be rough and it may last a while,
but I am confident that with our people, drive and innovation and PSAC at our backs services
companies will come out of this stronger than ever.
Best regards,

Wally Dumont, PSAC Board Chair

WWW.PSAC.CA

INSURANCE
SOLUTIONS
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SUMMER 2015 VOL 15 No.1


The Petroleum Services Association of Canada is the
national trade association representing the service,
supply and manufacturing sectors within the upstream
petroleum industry. PSAC represents a diverse range
of nearly 230 member companies, employing close to
70,000 people and contracting almost exclusively to oil
and gas exploration and production companies.
PETROLEUM SERVICES ASSOCIATION OF CANADA
1150 800 6TH AVENUE SW
CALGARY, AB T2P 3G3
TEL: 403.264.4195
FAX: 403.263.7174
EMAIL: info@psac.ca
PRESIDENT AND CEO: MARK SALKELD

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PUBLISHER: RUTH KELLY
DIRECTOR OF CUSTOM CONTENT: MIFI PURVIS
MANAGING EDITOR: LYNDSIE BOURGON
CONTRIBUTING WRITERS: ROBIN BRUNET, LISA CATTERALL,
SAMUS SMYTH
ART DIRECTOR: CHARLES BURKE
ASSOCIATE ART DIRECTOR: ANDREA DEBOER
PRODUCTION MANAGER: BETTY FENIAK SMITH
PRODUCTION TECHNICIANS: BRENT FELZIEN, BRANDON HOOVER
DISTRIBUTION: KAREN REILLY
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PETROLEUM SERVICES NEWS

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IN THE FIELD

News, events and activities in the industry

Two Videos
Added to
Energy in
Your Life series
PSAC HAS ADDED two

more videos to
its Energy in Your Life video series. The new
videos focus on gasoline and other fuels. All the
videos can be found in the Products section of
oilandgasinfo.ca

COMING EVENTS
THE ECONOMIC CONTRIBUTION OF THE OIL AND GAS SERVICES SECTOR
IN CANADA
Monday June 15, 2015
11:30 am to 1:30 pm
Location: Westin Hotel, Calgary, AB

From left to right, Marcus Peiritsch and Paisley Hayes with


their scholarships from PSACs annual golf tournament

CANADAS ENERGY BLUEPRINT: ENERGY LITERACY, RESEARCH AND


PUBLIC POLICY
Thursday June 25, 2015
Location: Event Centre, Downtown Campus, University of Calgary
PSAC 2015 EDUCATION FUND GOLF CLASSIC
Thursday July 16, 2015
Location: Carnmoney Golf Club, DeWinton, AB
2015 INDUSTRY INSIGHTS AND 2016 CANADIAN DRILLING ACTIVITY FORECAST
Tuesday November 3, 2015
Location: TELUS Convention Centre, Calgary, AB
For more information and to register, visit: www.psac.ca/event

The winning team from this years PSAC golf tournament

NEW MEMBERS
REGULAR MEMBERS
Amperage Energy Inc.
Chemscape Safety Technologies Inc.
Magnum Energy Services Ltd.
ASSOCIATE MEMBERS
Business Development Bank of Canada
First Reserve Momentum
GridStone Marketing Inc.
KR Petroleum Equipment and Service Co., Ltd.
Parker Hannifin Canada
XI Technologies Inc.

WWW.PSAC.CA

10 SUMMER 2015

PETROLEUM SERVICES NEWS

ALL ABOARD
With a new eGSO and a revamped BSO, can the
safety orientation process be further streamlined?
BY ROBIN BRUNET

TS MEANT TO BE straightforward:

take yearly in our industry is between eight and 10, at a cost of about
$420 per orientation per person, he says. Smaller companies wind up
spending tens of thousands of dollars on the process and larger companies spend millions but unfortunately the information is fairly
redundant, and worse, after about two or three sessions our respondents said they tend to tune out, which suggests a lot of GSO providers
are wasting their time.
Patrick Delaney, PSACs Vice-President of Health and Safety, says
the association will be using Tarbets findings to open discussions with
other oil and gas representatives about reducing duplication.
An indication that the daunting task of unifying standards may be
possible comes from Tarbets study. Overall,
over 70 per cent of our respondents are very
favourable to orientations because they provide
a cultural aspect to safety training, he says. In
other words, they respond strongly not only to
being told how to conduct themselves, but why
the behavior is important.
-TIM GONDEK, EXECUTIVE DIRECTOR OF
Tarbet targeted 30 service companies and operTHE OIL SANDS SAFETY ASSOCIATION
ators for his study and obtained the participation
of 24 of them, including three operators. Essenworker was obliged to undertake 30 different tially, respondents believe general orientations are great for people
orientations last year a considerable expendi- entering the industry, but if they had their choice they would lean more
towards site-specific orientation on the grounds that, in their opinion,
ture of time and money.
This was the most glaring example of GSO GSOs have about a one-year validity before they need to be upgraded.
The respondents also favoured electronic GSOs as a beneficial tool
inefficiency uncovered by Bruce Tarbet, President of JBCC Consulting Inc., who last year for newcomers though theyre not appropriate for experienced worklaunched a study on safety orientations on ers. eGSO is a free online general safety orientation video available on
behalf of the Petroleum Services Association the Enform website that supports employers new worker orientation
of Canada (PSAC). Even though 30 sessions programs. The 30-minute video meets industry general safety orienis rare, the average number of GSOs workers tation requirements and was developed specifically for the new young

general safety orientations (GSOs)


provide a solid basis for new,
young, inexperienced and transferred workers who are entering an
organization and jumping into a new world of
supervisors, co-workers, work areas and jobs.
But consider this: a consistent overlap of
information and the sheer number of GSOs
required by different providers in the petroleum
sector is such that, in one extreme scenario, one

THERES A PALPABLE DESIRE


ON THE PART OF NEW AND EXPERIENCED
WORKERS TO TAKE ONE COMPREHENSIVE,
ALL-INCLUSIVE SAFETY ORIENTATION.

WWW.PSAC.CA

11

workforce entering the upstream oil and natural gas industry.


Delaney says the impetus for an eGSO came
from discussions at the Enform Board of Directors. The eGSO was intended to be a one-stop
window for a general safety orientation for all
workers entering the industry and to replace
myriad general safety orientations the operating companies require their contract workers to complete, he says.It was developed in
response to concerns raised by contractors over
the cost and time required to put their workers
through all these operating company orientations, and the orientation fatigue their workers
were experiencing.
While Delaney believes the eGSO process
is working to some extent, he points out that
it hasnt been universally embraced: We still
have a lot of operators using their own orientations who either dont know about the eGSO or
are deciding for various reasons not to accept
it. This is contrary to Enforms intent, which
was that all workers in the upstream industry,
regardless of experience, would be required to
complete an eGSO by July 2014.
A portion of Tarbets report describes occasional overlaps between the content of the eGSO
and individual operating company orientations. Because the operating companies do not
require their workers to complete the eGSO,
they really dont have any idea of the time and
costs for a service company that has to put their
entire field workforce through the eGSO as part
of the industry requirements only to have these
same workers take individual client orientations
that, in many cases, are a duplication of much of
the e-GSO material, says Delaney. Because the
operators dont feel the direct impact of these
costs, its been very difficult to engage them in
discussions about the negative view many workers have of their orientations.
Delaneys observations raise a larger question: when it comes to general safety orientations, is it possible (and feasible) for an
industry-wide agreement that streamlines the
process to be reached?
The answer is unclear, but one thing is certain: the desire for a unification of standards is
near universal. Industry is extremely focused
on reducing training duplication and streamlining the movement of workers, says Tim

12 SUMMER 2015

Gondek, Executive Drector of the Oil Sands Safety Association (OSSA).


Gondek is referring to OSSAs owner-members Shell Albian Sands, Suncor Energy, Syncrude
Canada and Canadian Natural Resources Limited who are working together with Keyano College to develop a new basic safety orientation (BSO) course for contract workers in the Wood
Buffalo Region. Effective July 1, 2015, the new BSO replaces the existing one-hour OSSA Regional
Orientation.
The BSO is considered a major improvement to the content and delivery of safety orientation
training for OSSA, its member companies, key stakeholders and other potential partners and
organizations. The four-hour awareness session is interactive and actively engages participants
for an enhanced learning experience, says
Gondek. Participating
OSSA member sites will
remove duplicate content from their site-specific personal safety orientations, which will be
- SHEREE BOYER, OSSA MEMBER AND PROGRAM DIRECTOR covered by the new BSO.
FOR THE PERSONAL SAFETY COLLABORATION PROGRAM. This means contract
workers will no longer
have to go through duplicate basic safety awareness at OSSA member sites. (The BSO curriculum
is based on the new and overarching OSSA Regional Safety Rules, which include the seven Life
Saving Rules being implemented this spring by OSSA members.)
Sheree Boyer, OSSA member and Program Director for the Personal Safety Collaboration Program, says the BSO couldnt have arrived at a more appropriate time. This is a great example
of four owners actively collaborating to remove duplication, eliminate confusion and enable our
workers to move seamlessly from site to site, she says. Up until now, a lot of the same personal
safety rules and standards have been communicated differently at each site, both in terms of
verbal and graphic communication. This causes confusion and can make it hard for workers to
remember all the safety rules and procedures.
While eGSO experiences growing pains, Tim Gondek and his colleagues in the Wood Buffalo
Region keenly anticipate the summer months when their new BSO goes into full swing. It was
a satisfying process to sit down at the table with all four OSSA member and contractor company
representatives, take a hard look at our existing safety awareness content and co-create the new
BSO, he says.
We viewed it as a terrific opportunity for standardization, and we hope other associations in
other regions will be able to have similar successes, Boyer adds. Theres a palpable desire on the
part of new and experienced workers to take one comprehensive, all-inclusive safety orientation.
What it requires is the willingness of all policy-makers to agree on a common standard and then
follow through.

UP UNTIL NOW, A LOT OF THE SAME


PERSONAL SAFETY RULES AND STANDARDS
HAVE BEEN COMMUNICATED DIFFERENTLY
AT EACH SITE, BOTH IN TERMS OF VERBAL
AND GRAPHIC COMMUNICATION.

PETROLEUM SERVICES NEWS

WWW.PSAC.CA

13

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WILDLIFE

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5/8/2015 11:03:29 AM

AWARENESS
BE MINDFUL OF YOUR SURROUNDINGS
FIND OUT MORE ABOUT ENFORMS ONLINE TRAINING COURSE

www.enform.ca/wildlife

Petroleum News
Service Magazine half page horizontal.indd
14 SUMMER
2015

5:13NEWS
PM
PETROLEUM2015-02-09
SERVICES

BUSINESS MATTERS

Treading Water
FINANCIAL EXPERTS OFFER ADVICE ON ACCESSING CAPITAL THROUGH THE DOWNTURN
BY LISA CATTERALL

N THE WAKE

of low oil prices, businesses are examining


their balance sheets in order to find and reduce redundancies
while working to stay profitable.
PSN spoke to financial industry experts and asked them
for tips on accessing capital until the economy turns around. Top
advisors from the Business Development Bank of Canada, ATB
Financial and Royal Bank shared the following advice:
TAKE ANY AVAILABLE OPPORTUNITIES: When oil prices were high,
businesses may have been in a position to refrain from making deals
if their ideal conditions were not meant. Now that the markets have
changed, passing on an opportunity is a much higher-risk gamble.
Dont hold out - the companies that are going to succeed through
this year are those that are willing to get a deal done, says Bruce
Edgelow, Vice-President of Energy at ATB Financial.

WWW.PSAC.CA

RE-EXAMINE THE STOCK EXCHANGE: Canadas newest stock exchange,


Aequitas NEO, aims to reshape Canadian capital markets and facilitate
easier trading of debt or equity, allowing private companies across the
country to have greater exposure to new markets. The exchange, which
was developed with the backing of investors like RBC Capital and CI
Financial, will balance the needs of brokers, investors and issuers. It
really wants to establish a stock market for small- to medium-sized
businesses, says Roger Straathof, Managing Director for the National
Client Group at the Royal Bank of Canada. So this is another great
initiative to make it easier for companies that have good ideas and
know how to execute them to have access to capital.
SEEK ADVICE: Traditional financing options like business loans are just
one of the services offered to small- and medium-sized businesses by the
Business Development Bank of Canada (BDC). Growth and transition

15

capital are also available to encourage businesses looking to develop


their services. We have been one of the industrys best kept secrets,
says Michael Selci, Senior Vice-President of financing and consulting
for BDCs Prairie region. But we dont want to be a secret anymore. We
want those in the oil and gas services industry to understand that we can
partner with them. The BDCs recently introduced oil and gas relief
program, which allows businesses in the industry to postpone payments
and access working capital loans in order to encourage growth and
survival, displays their commitment to the industry.

COMMUNICATE WELL, AND OFTEN, WITH NO


SURPRISES. BE AS TRANSPARENT AS YOU CAN.
IN THIS ENVIRONMENT, THOSE THAT COMMUNICATE
WELL ENOUGH WILL BE REWARDED, BECAUSE NO
ONE WANTS SURPRISES.
BRUCE EDGELOW, ATB FINANCIAL
BUILD CRITICAL STAKEHOLDER RELATIONSHIPS: Having a relationship with more
than one financial institution and quizzing them about their services is
critical. Its no different than having more than one supplier, says Selci.
Entrepreneurs need to be aware of the financial solutions available to
them in the marketplace. Some of our solutions look like equity, and
some look like debt. These are things that are customized to the client,
and if they dont ask about them they might not have the information
available to them about what others are doing.

16 SUMMER 2015

REMEMBER THE IMPORTANCE OF HUMAN CAPITAL: Often, cutting staff is one


of the first survival mechanisms companies turn to. But some experts
mentioned the importance of retaining highly-skilled tradespeople
in order to keep business running smoothly. Negative outlooks may
also encourage employees to look at other industries, so it is important
for businesses to encourage skilled workers to stay. Although there
is a lot of focus on technology and innovation, I think we also need
to remember to develop well-skilled tradespeople, says Russell
Barnes, Director of RBCs energy services National Client Group.
The industry needs to communicate that it is a vibrant industry with
a great future.

PLAN FOR THE WORST CASE,


HOPE FOR THE BEST CASE:
Stringent planning will be needed in order to secure capital through the
remainder of the year and into 2016. Businesses that prepare for the worst,
and communicate these contingency plans with senior management and
executive teams as well as shareholders, employees, landlords and banks
will be better positioned to get through. Whats the low case, and how
tough is this potentially going to be? Its time to look at that, and renegotiate
everything possible on the cost side, says Edgelow. Communicate well, and
often, with no surprises. Be as transparent as you can. In this environment,
those that communicate well enough will be rewarded, because no one
wants surprises.

PETROLEUM SERVICES NEWS

SUCCEEDING
in troubled times

Maintaining in a downturn market means knowing how to leverage your options.


KPMGs Deal Advisory team can make the complex manageable. We are
forward-looking specialists with business acumen, deep sector knowledge and
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403-691-8140
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Neil Honess

Partner
Restructuring & Turnaround
403-691-8014
neilhoness@kpmg.ca

kpmg.ca/energyservices
2015 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms
affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. 9228

FUEL
FOR

THOUGHT
More natural gas and carbon footprint reporting, fewer oil sands
mega-projects are in store for our energy future

N APRIL, Peter Tertzakian, Chief Energy Economist and Managing

Director, of ARC Financial Corp., gave a riveting keynote presentation as part of PSACs Energy Blueprint series. In his presentation,
The Future of Canadas Oil and Gas Industry, Tertzakian shared
his vision of how Canada fits into the world energy market in light of current low oil price circumstances. He also presented on what Canadas oil
and natural gas industry will look like three, five and 10 years from now,
based on a series of technology, labour and finance discussions he had with
experts in petroleum services technology and innovation, senior educators
and academics, oilsands producers, leading financial analysts and government ministers and senior staff.
Tertzakian provided attendees with a number of important takeaways.
He first suggested that natural gas the greenest of fossil fuels will be the
fuel of the future. As efforts ramp up to address climate change issues and
create efficiencies in renewable energies, oil will likely be supplemented as
an energy source with alternative energies such as wind and solar.
In his natural gas-focused scenario, Tertzakian sees the number of longterm megaprojects particularly those in the oil sands and offshore space
diminishing dramatically due to the volatility of commodity prices and
the resulting uncertainty of long-term capital investments. He noted that,
as these large projects are reduced, there will be a rebalancing between oil
sands and conventional oil exploration and production activity.
The only large projects Tertzakian expects to be considered in the near

18 SUMMER 2015

term would be those related to liquefied natural gas (LNG), adding that
Canada has the potential to be a key player in the world of LNG because of
the nations vast resources. Still, he noted that LNG projects face enormous
challenges in the future, like securing favourable tax regimes, finding and
keeping skilled labour and managing local First Nations issues.
Another key point Tertzakian made centred on the carbon footprint
made by the fossil fuel industry. He says there are investment firms, foundations and universities with diminishing appetites for investing in petroleum industry companies that produce a larger-than-necessary greenhouse
gas (GHG) footprint, and he expects that perspective to spread. Going
forward, he can see companies reporting their carbon footprints in a very
detailed way for investors much like a food label breaking down the
GHG contribution of each operating activity, whether in the field, vehicle,
warehouse, machine shop or office. Tertzakian added that the need for producers to reduce their GHG emissions presents a solid business opportunity
for services companies.
Toward the end of his presentation, Tertzakian highlighted charts that
represented potential investment capital that defies the overall sense of negativity for the Canadian oil and natural gas sector. To Tertzakian, this data
indicated that as much as, or potentially even more, capital is available now
than what was realized during the relative high time in Canada, prior
to the last quarter of 2014 and the rapid decline in oil prices in early-2015.
Tertzakian wrapped up his presentation by assuring participants that the

PETROLEUM SERVICES NEWS

Bruce Edgelow, Vice-President Energy, ATB Corporate Financial Services,


at left, introduced Peter Tertzakian at PSACs Energy Blueprint event.

Peter Tertzakian, ARC Financial Corp., gave an engaging presentation titled:


The Future of Canadas Oil and Gas Industry.

K E YA N O C O L L E G E

The overflow crowd was riveted by Tertzakians presentation.

PARTNERING

with Oilsands Industry


TO PROVIDE IN-DE MAND TR AINING

Haul Truck Operator


Keyano also offers programs in
Power Engineering

Mark Salkeld, PSACs President and CEO, welcomed attendees to the event.

Steam Assisted Gravity Drainage


Processing (offered ONLINE)
Project Management

economy will indeed turn around, and when it does, petroleum industry
companies will be faced with all the usual challenges that are currently on
the back burner, including skilled labour and escalating wages.
Tertzakian thanked PSAC for being one of the first organizations to
invite him many years ago to be a keynote presenter and for continuing to
involve him in services sector events. He spoke for an hour and a half, and
the overflow crowd of PSAC members and other attendees were focused
on every single word. Everyone agreed they got more than their moneys
worth from this timely and insightful Energy Blueprint session.

and more!

Fo r m o re i n fo r m at i o n o r t o reg i s t e r, v i s i t keya n o.ca


Sponsored by

PSACs Energy Blueprint was sponsored by ATB Financial.

WWW.PSAC.CA

19

Working Energy Investment Forum


showcases services companies

S PART OF THE Global Petroleum Show, and in partnership with the Explorers

and Producers Association of Canada (EPAC), PSAC proudly hosted the Working
Energy Investment Forum in early June. The forum fostered informed discussion
about petroleum services companies and their cutting-edge innovations, recognized
performance and opportunities for investment.
The intensive, informative event gave participants direct access to key leaders within the private
and public services companies profiled here. Audience members appreciated the focused format
and took advantage of the unique face-to-face forum by asking a number of questions.
The timing of the event was interesting, given the 2015 economic climate. PSAC realized the
importance of showcasing how member companies are managing their way through the economic
downturn, by streamlining operations and keeping prices low for customers while devising
innovations that make their operations faster, smoother, cleaner and safer. That truly is the
working energy that makes our member companies successful.
PSAC recognizes our sponsors ATB Corporate Financial Services and Simmons & Company
International for the support of our members and the event. We also thank EPAC for inviting us
to join them in this joint producer-services company investment forum.

20 SUMMER 2015

PETROLEUM SERVICES NEWS

EVENT SPONSORS
PRESENTED BY:

PRESENTING COMPANIES:

ATB CORPORATE FINANCIAL SERVICES


ATB Corporate Financial Services, a division of ATB Financial, is a full service financial institution serving the
needs of mid- and senior-market businesses with operations in the province of Alberta. Offering a wide range
of business solutions from credit, deposit, cash management, financial markets and syndications, ATB provides
highly responsive relationships to our clients through industry expert Relationship Management teams. Focusing
on the sectors that drive Albertas economy, like energy, real estate, construction, food and forestry, ATB is proud
to be a financial partner that stays the course for its clients. Through the credit crunch, depressed commodity
prices and global economic turmoil, ATB is focused on building custom solutions to help our clients do what they
do best: lead. Because Alberta means the world to us. www.atb.com/corporate

BLUE SPARK ENERGY


Blue Spark Energy, headquartered in Calgary, is a
private company that enables customers to economically
accelerate production and improve the recovery rates of
their oil and gas wells. Blue Sparks unique technology,
experienced team and collaborative approach in
assisting customers improve their economics and reduce
their environmental impact is attracting customers
worldwide. www.bluesparkenergy.net

PANEL SPONSORS:

PWC
As the leading Canadian energy industry professional services firm, our energy practice has more than 1,000
partners and members delivering industry-specific solutions to more than 1,600 energy companies of all sizes.
PwC includes energy and public sector specialists and economists from across Canada. The team audits six of
the top 10 public oil and gas producers (based on revenue), and provides professional services to more than 65
per cent of the Canadian oil and gas companies. www.pwc.com/ca/energy

SIMMONS & COMPANY INTERNATIONAL


Simmons & Company is a leading financial advisory firm for the energy industry, with four offices and over 150
professionals. Its headquarters are in Houston with other offices in Aberdeen, London and Dubai. The firms
corporate finance group specializes in mergers and acquisitions, and raising debt and equity capital. Simmons &
Company covers the entire spectrum of the energy industry and its clients range from small private companies
to large public entities. Our equity research team provides our clients with proprietary, fundamental market
analysis on domestic and global macro energy issues, as well as in-depth coverage of approximately 145 U.S.
and European companies. Our research is complemented by a securities sales group which is consistently
highest-rated in the energy industry, and an experienced trading group with best-in-class technology, providing
speed, versatility and dependability for our clients. www.simmonsco-intl.com

WWW.PSAC.CA

CIVEO CORPORATION
Civeo is a global workforce accommodation specialist
that helps people maintain healthy, productive and
connected lives while living and working away from
home. Our unique approach focuses on guest wellbeing, operational efficiency, community building and
a property development mindset making us a leading
provider of accommodation solutions. www.civeo.com

DISTRIBUTIONNOW
DistributionNOW is an industry-leading provider of pipe,
valves and valve automation, fittings, mill and industrial
supplies, tools, safety products and artificial lift
systems to the upstream, midstream, and downstream
and industrial markets. It is also recognized as a leading
supply chain solutions company, providing value-added
services, including supply chain management, project
management and e-commerce solutions. The companys
associates have extensive knowledge, broad experience
and a thorough understanding of our customers process
and business drivers. www.distributionnow.com

21

PRESENTING COMPANIES:

ENSIGN ENERGY SERVICES INC.


Ensign Energy Services Inc. is a global leader in oilfield services, headquartered
out of Calgary and operating in Canada, the U.S. and internationally. It is one of
the worlds top land-based drilling and well servicing contractors serving crude oil,
natural gas and geothermal operators, and its premium services include contract
drilling, directional drilling, underbalanced and managed pressure drilling, rental
equipment, well servicing and production services. www.ensignenergy.com

PRECISION DRILLING CORPORATION


Precision is a leading provider of safe, high-performance and high-value services
to the oil and gas industry. Precision provides customers with access to an
extensive fleet of contract drilling rigs, directional drilling services, well service
and snubbing rigs, coil tubing services, camps, rental equipment and water
treatment units backed by a comprehensive mix of technical support services and
skilled, experienced personnel. Precision is headquartered in Calgary and is listed
on the Toronto Stock Exchange under the trading symbol PD and on the New
York Stock Exchange under the trading symbol PDS. www.precisiondrilling.com

ENTREC CORPORATION
ENTREC is an employee-owned integrated crane solutions provider to the oil and
natural gas, construction, petrochemical, mining and power generation industries.
Operating from 13 locations throughout Alberta, British Columbia and North Dakota,
ENTREC currently employs approximately 700 employees and operates a fleet of
245 cranes, 830 multi-wheeled trailers and 250 tractors, as well as approximately
400 lines of specialized platform trailers. www.entrec.com

STRAD ENERGY SERVICES LTD.


Strad is a leading provider of equipment rental solutions for various sectors of
the North American energy industry. The companys priority is complete customer
satisfaction through the delivery of quality products and services for producers
active in unconventional resource plays, as well as for pipeline, power transmission
and facilities construction projects. www.stradenergy.com

NCS MULTISTAGE
NCS Multistage is an independent technology and services company specializing
in multistage completions. Today the company is the world leader in coiledtubing-deployed frac-isolation technology used to develop unconventional oil and
gas resources. NCS has operated throughout North America, Mexico, Argentina,
Australia, China and Russia, with a record of more than 5,700 field successes.
ncsmultistage.com

TERVITA CORPORATION
Tervita is a leading environmental solutions provider. Its integrated earth, water,
waste and resource solutions deliver safe and efficient results through all phases
of a project by minimizing impact, maximizing returns. More than 2,500 dedicated
employees are trusted sustainability partners to oil and gas, construction, mining,
government and communities. Safety is Tervitas highest priority: it influences the
companys actions and shapes its culture. www.tervita.com

22 SUMMER 2015

PETROLEUM SERVICES NEWS

PSAC MEMBERS SPECIAL at KOKANEE SPRINGS

Available from August 23rd to September 11th

The PSAC Member Special Includes:


Includes golf, cart and accommodation
2 night minimum and based on double
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www.kokaneesprings.com

Spectacular Golf, Epic Adventures, Unforgettable Experiences!

WWW.PSAC.CA

23

24 SUMMER 2015

PETROLEUM SERVICES NEWS

DRILLING ACTIVITY FORECAST UPDATE

Mid-Year Activity Update


PROLONGED LOW OIL PRICES RESULT IN FURTHER DECLINE IN DRILLING ACTIVITY

2015 CANADIAN DRILLING ACTIVITY FORECAST


(NUMBER OF WELLS)

5,000

4,000
ALBERTA: 2,976

3,000

2,000

1,000

SASKATCHEWAN: 1,507
BRITISH COLUMBIA: 555
MANITOBA: 270

TOTAL IN CANADA: 4,780

Note: Total includes activity in Northern and Eastern Canada.

OUR MONTHS OF low oil prices have led to significant

declines in drilling activity, according to PSACs 2015


Canadian Drilling Activity Forecast mid-year update. As
of April 30, PSAC is forecasting a total of only 5,320 wells
drilled (rig releases) across Canada for 2015. This dramatic decrease
of 4,780 wells from PSACs original 2015 drilling forecast, released in
October 2014, represents an astounding 47 per cent drop.
PSAC is basing its updated 2015 forecast on average natural gas prices
of CDN$2.50/mcf (AECO), crude oil prices of US$53/barrel (WTI) and
the Canadian dollar averaging $0.77 per US dollar.
Oil prices dropped from an average of US$84.40 in October 2014 to
an average of US$47.83 in March 2015, says PSAC President and CEO
Mark Salkeld. Its no surprise that an almost 44 per cent drop in oil
prices has led us to forecast a similar decline in drilling activity for the

WWW.PSAC.CA

year, compared to our October 2014 forecast.


On a provincial basis for 2015, PSAC estimates 2,976 wells to be
drilled in Alberta, down from 5,740 wells in the original forecast. In
Saskatchewan, the expected well count is now 1,507 wells, less than half
of the 3,365 wells in the original forecast, while Manitoba is forecasted to
drill 270 wells, down by 160 wells from the original forecast. The outlier
is British Columbia, which is expected to have a marginally increased
2015 well count, from 555 wells to 560 wells.
The interesting outcome from this downturn will be the innovative
actions taken by companies to lower costs and create efficiencies that
will better position Canada in the world of energy services, extraction
and production, says Salkeld. The smart companies are using this
downturn to prepare. When prices rebound, these companies will be
more than ready no doubt about it.

25

PSAC IN ACTION
THE PETROLEUM SERVICES ASSOCIATION OF CANADA (PSAC) CONTINUES TO KEEP THE SERVICE,
SUPPLY AND MANUFACTURING SECTORS FRONT AND CENTRE THROUGH ADVOCACY AND OUTREACH.
PSAC PRESENTS

From left to right, at Blue Spark Energy tour: Craig McDonald, Specialized
Desanders; James Dyak, West Oilfield; John Taskinen, Snubco Pressure
Control; Hon. Maxime Bernier, Minister of State for Small Business and
Tourism; Dustin Menger, Logco Wireline; Elizabeth Aquin, PSAC; Todd Parker,
Blue Spark Energy; Eric Dagenais, Director General, Industry Canada.
PSAC was invited to host a small business roundtable with Hon.
Maxime Bernier, federal Minister of State (Small Business,
Tourism and Agriculture) and to facilitate a site visit with a PSAC
member. Six PSAC member companies attended the roundtable.
PSAC member Blue Spark Energy gave a tour of its facility and
demonstrated their technology.
The Canadian International Trade Tribunal asked PSAC to appear
as part of its investigation into dumped imports of OCTG in
Canada by nine countries. PSAC provided information related to
current and future drilling activity levels, factors that contribute to
activity levels and the petroleum services sector.

THIS PAST SPRING, PSAC PRESENTED TO:


CAPPs Executive Policy Group for Fiscal and Economic issues,
regarding the impact of low oil prices on the services sector and how
producers and PSAC members can work collaboratively through the
downturn.
A delegation of Department of Foreign Affairs, Trade and Development
commissioners representing Argentina, China, Israel, Lithuania,
Philippines and the United Kingdom, about PSAC and the Canadian
services sector.
Battle Lake Watershed Synergy Group and West Central Stakeholders
group in Rocky Mountain House, on services sector roles and
responsibilities.
PSACS ENERGY BLUEPRINT SERIES APRIL 2015
In April, Peter Tertzakian, Chief Energy
Economist and Managing Director, ARC
Financial Corp., gave a riveting keynote
presentation: The Future of Canadas
Oil and Gas Industry. In the presentation, sponsored by ATB Financial,
Tertzakian shared his vision of what
Canadas oil and gas industry will look
like three, five and 10 years from now.
PSAC members and other attendees appreciated the keen insights and timeliness
of the session. See full story page 18.

Peter Tertzakian, ARC


Financial Corp.

HEALTH AND SAFETY


The consultant hired to conduct a review of the eGSO and registry
the industrys proposals for changes to Part 37 Oil and Gas. The
processes presented a report to the PSAC Board of Directors in
industry is preparing a joint response to the comments.
March. The report has also been reviewed by the PSAC Health Further to the meeting held in January between PSAC member
and Safety Committee. PSAC will be using the information in
companies and representatives from the Saskatchewan Ministry of
the report to initiate discussions with the other oil and gas
Transportation, PSAC has been following up with CAPP on issues
industry associations on ways to streamline the eGSO and
related to the scheduling of drilling rig and heavy equipment moves,
registries processes.
the size and weight of equipment being transported and an invento In February, PSAC met with the Chief Inspector of Explosives in
ry of bridges in the province.
Ottawa to discuss issues raised by PSAC members including:
The B.C. Commercial Vehicle Safety and Enforcement (CVSE)
- Magazine electrical requirements (gun loading facilities)
branch has raised several concerns with the methods being used by
- Permitting requirements for the transportation of damaged/
industry to transport coil tubing reels on low-beds, including: the
deteriorated explosives
weight of this equipment, the trend toward bigger and heavier drill- Permitting requirements for the transportation of detonators
ing rigs and the impact that work on twinning highways in north- Review of the Guidelines for Jet Gun Perforating Assembly Facilities
east B.C. will have on the transportation of other heavy equipment
The Alberta government has provided industry with comments
used in the oil and gas industry. PSAC raised these issues with the
received during the public consultation process on proposed
PSAC Transportation Issues Committee (TIC) and will be meeting
changes to the OH&S Code, and specifically the comments on
with CAODC and CAPP to discuss an industry response.

26 SUMMER 2015

PETROLEUM SERVICES NEWS

GOVERNMENT RELATIONS

LABOUR AND WORKFORCE MANAGEMENT

PSAC continues to meet with government officials and senior staff


to ensure the petroleum services sector is well understood in terms
of challenges and economic contribution, especially in light of
anticipated provincial and federal elections and subsequent cabinet
shuffles. PSAC recently met with:
Jay Hill, Albertas new Senior Representative to Saskatchewan,
British Columbia, the North and the New West Partnership,
to introduce PSAC and discuss the benefits of Canadian
competitiveness through harmonization of various regulations
across the western provinces.
Deputy Chief of Staff to Leader of the Official Opposition
Thomas Mulcair, along with NDP parliamentary affairs
staff, to introduce PSAC. NDP staff were interested in the
effects on PSAC members of changes to the Temporary Foreign
Workers Program.
Hon. Geoff Regan, Liberal MP (Halifax-West) and Vice-Chair
of the House of Commons Standing Committee on Natural
Resources, to introduce PSAC. Regan was very concerned about
hydraulic fracturing chemicals. PSAC will be following up with a
further meeting with the Natural Resources Committee.

TO ADDRESS LABOUR ISSUES THAT IMPACT MEMBERS, PSAC MET WITH:


Athana Mentzelopoulos, new B.C. Deputy Minister of Jobs,
Tourism and Skills Training, to introduce PSAC and the sector,
and to discuss labour needs and challenges.
The Director of the B.C. Ministry of Aboriginal Relations &
Reconciliation, regarding jobs in the services sector, employment
initiatives for First Nations people and connecting PSAC members
with Treaty 8 band members. PSAC members have indicated an
interest in finding ways to train and recruit more First Nations people.
The Executive Director of Alberta Labour Attraction and Retention,
Jobs, Skills, Training and Labour, to discuss developing recommendations on how the Canada Job Grant can be structured to accommodate oilfield services sector employers that conduct in-house training.

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PSAC also contacted the federal Employment Insurance commissioner to inquire about a work-share program for the services sector. PSAC then arranged for representatives to explain the program
to the HR Committee and answer members questions. Learn
about the program here: servicecanada.gc.ca/eng/work_sharing/
index.shtml.

We Facilitate Protecting Lives


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Worldwide Patents/Patents/Patents Pending

The system has proven very effective in controlling spills


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North America: 1-800-840-2877


International: 1 (780) 414-6083
WWW.PSAC.CA

Katch Kan works with operating


companies and drilling contractors
to ensure access to efficient safe and
proactive solution to prevent the
loss of drilling fluids and the
contamination of drilling sites.

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27

MEMBER PROFILE

Blue Spark Energy employees sit in their Calgary office.

A Shock to the Well


CALGARY ENERGY COMPANYS NEW TECHNIQUE IS ELECTRIFYING
BY SAMUS SMYTH

HAT ON EARTH

can
revitalise oil well technology and inject precious
life into old wells, all
without the use of water, chemicals or explosives? A new technology courtesy of Albertas
Blue Spark Energy might just have the answer.

WE WANT TO CONTINUE DEVELOPING


TECHNOLOGICAL ADVANCES IN OUR SECTOR
THAT WILL BE SUSTAINABLE BEYOND FUTURE
ENVIRONMENTAL REGULATIONS.
MARCI HAMILTON, BLUE SPARK ENERGYS
GLOBAL SERVICES MANAGER

Blue Spark has developed a wireline applied


stimulation pulse (WASP) technology that
converts, compresses and discharges electrical
energy as usable high-power hydraulic pulses
to improve connectivity between the well bore

28 SUMMER 2015

and reservoir quickly, safely and efficiently. The technology has been
proven to enhance oil flow in new or poorly producing wells, recover
reserves from non-producing wells and increase flow in injector and
disposal wells. Essentially, Blue Sparks method shocks the stagnant or
blocked oil and helps re-stimulate flow in the well.
The name Blue Spark derives from what one sees when the physical pulse goes into action. When we have clients out to our Calgary
operations facility to view one of our demonstrations, we operate the
tool without the external membrane to allow clients to see the spark.
Clients typically make the Blue Spark connection right away after seeing the tool fire, says Marci Hamilton, Blue Spark Energys Global Services Manager.
Blue Spark is currently the only company in the province showing
off the technology. The lack of pollutants and use of resources separates Blue Spark from the pack, although in todays business world,
according to Hamilton, being environmentally responsible is just good
business.
Its less about leading the charge to change and more about offering
alternatives through innovation. We want to continue developing technological advances in our sector that will be sustainable beyond future
environmental regulations, she adds.

PETROLEUM SERVICES NEWS

Although the current energy situation in Calgary is worrisome,


Blue Spark Energy was formed in January 2011 by President and CEO
Todd Parker. This followed Parker travelling to France to meet with a Hamilton views this as an opportunity for companies to re-evaluate
group of scientists working with high-pulsed power to discuss possible their business models and potentially be more open to a technology
that Blue Spark has to offer.
applications in the oil and gas world.
It is difficult not to get distracted during a downturn, but I think it is
Todd is responsible for bringing the technology and our tools from
critical to understand the oppora drawing on a whiteboard
tunities that these changing condiprototype to a commercial
tions represent, she says.
application, says Hamilton. It
Blue Spark has helped improve
was the fusion of technology and
oil production in 200 wells
Parkers leadership that swayed
since 2011. Hamilton expects
Hamilton to join the ambitious
the company to become a major
atmosphere at Blue Spark.
HAMILTON
player in the energy market,
When he formed Blue Spark,
I was interested in hearing more about the technology. He had shown because its work speaks for it itself.
The technology is successful on its own merits, because it does what
me a video clip of the work being done by a team in France and I knew
we say it will do, she says. After more than 300 jobs globally with an
immediately this was something that I wanted to be a part of.
Hamilton joined Parker in May of 2011 as the companys second em- average improvement of over 200 per cent, the results are reaffirming
ployee. Engineering manager Jesus Minakata joined a few weeks later, that we are on the right path and will continue working with our technology towards new developments.
and the companys first field jobs were completed that July.

IT IS DIFFICULT NOT TO GET DISTRACTED DURING


A DOWNTURN, BUT I THINK IT IS CRITICAL TO
UNDERSTAND THE OPPORTUNITIES THAT THESE
CHANGING CONDITIONS REPRESENT.

A smarter way to minimize fleet


expenses starts here...
Contact us to learn how.

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WWW.PSAC.CA

29

A LOOK AT LEADERSHIP
PETROLEUM SERVICES NEWS TALKS WITH PSACS
BOARD OF DIRECTORS AND TAKES A PERSONAL
LOOK AT LEADERS IN THE SERVICES SECTOR.
THIS ISSUE WE MEET:
TOM WHALEN
President and Managing Director
Baker Hughes Canada Inc.
BILL DARLING
General Manager Innovator Division
Mustang Well Services Ltd.

TOM WHALEN

BILL DARLING

IF YOU COULD DO ANY OTHER JOB/OCCUPATION, WHAT WOULD THAT BE?


TW: Stock broker.
BD: Running a hot rod fab shop.
WHAT IS YOUR FAVOURITE BOOK OF ALL TIME?
TW: Killing Patton by Bill OReilly.
BD: Atlas Shrugged by Ayn Rand was required reading growing up.
WHAT ABOUT MOVIE?
TW: Titanic
BD: Shawshank Redemption

BD: Do unto others as you would have them do unto you.


IF YOU COULD TRAVEL TO ANYWHERE IN THE WORLD, WHERE WOULD YOU GO?
TW: Greece
BD: Africa
IN 10 WORDS OR LESS, WHAT WOULD YOU SAY ABOUT HOW 2015 IS GOING TO
TURN OUT?
TW: 2015 is going to be a milestone year of tremendous change for the
oil industry.
BD: Challenging, thank heavens for abandonments and natural gas.

IF YOU COULD INVITE THREE FAMOUS PEOPLE (DEAD OR ALIVE) TO DINNER,


WHO WOULD THEY BE AND WHAT WOULD YOU SERVE?
TW: Bill Clinton, John Wayne and Elvis Presley. I would serve Canada
Grade A steak accompanied by mashed potatoes and steamed green
beans.
BD: Id serve Jesus, Richard Rohr and Mother Theresa turkey with all
the trimmings.

WHICH TALENT WOULD YOU MOST LIKE TO HAVE?


TW: Musical ability.
BD: The ability to play guitar the way Stevie Ray Vaughan does.

WHAT DO YOU THINK IS THE BIGGEST CHALLENGE FACING CANADAS ENERGY


INDUSTRY AT THIS TIME?
TW: The constraints of exporting LNG and oil to other markets
beyond the U.S.
BD: Access to markets is by far our greatest concern.

WHAT IS YOUR MOST TREASURED POSSESSION?


TW: My photos.
BD: My road bike.

WHAT WOULD YOU SAY IS YOUR BIGGEST ACCOMPLISHMENT TO DATE?


TW: Starting the oil sands chemical business for Baker Hughes in
2001.
BD: Building the first abandonment rig ever built.
WHAT MOTTO OR PHRASE DO YOU LIVE BY?
TW: Learn to do by doing.

30 SUMMER 2015

IF YOU COULD CHANGE ONE THING ABOUT YOURSELF, WHAT WOULD IT BE?
TW: Better work-life balance.
BD: More patience.

WHO ARE YOUR HEROES IN REAL LIFE?


TW: My mother would rank as the most positive inf luence on my life.
BD: Anyone who suffers adversity and makes the best of it. Stephen
Hawking, and all cancer survivors.
WHAT FOOD DO YOU CRAVE? BETTER YET, WHAT SIGNATURE MEAL DO YOU
MAKE?
TW: Pork tenderloin.
BD: All sweets I cant cook.

PETROLEUM SERVICES NEWS

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