Farid I.

Khan
Adarsh Society, Syndicate, Kalyan-west | Cell: 9833310479 farid.i.khan@gmail.com

SUMMARY

Marketing and event professional with 8+ years of experience leading corporate marketing and
internal communications for multimillion-dollar companies across diverse industries.

Led cross-functional teams, task forces in reputed organizations like G2 Rams-Grey Worldwide
Experience of working with multi-brands across industries Telecom, FMCG, Banks, Insurance,
Healthcare, Media Houses, Beverages, Tourism etc. Key competency includes Result and Growth
Orientation

Respected leader of creative teams, multimedia divisions and corporate communications departments.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

Expert in the technical, conceptual and content development of sales-driving collateral and promotion
plans. Proven ability to drive record-high marketing campaign response-rates and execute successful
product launches.

Skills

Vendor Management

Project Coordination

Payment Scheduling

Customized Content Creation for audio

visual requirements

Manpower Allocation & job

responsibilities

Project Concept Development

Thorough understanding of how to

integrate content with marketing
objectives

New Product Launch

Site Supervision

Service delivery on Solutions

described as per SLA

Preparing Estimates and closing on

businesses

Provide direction to the team in

creating solutions for the client

Business Development from

existing and new clients

P&L pre and post project

Analysis and report generation

regarding projects undertaken and
deliverables

Creative support and content

development to the team

Account Management & Client

Coordination

Professional Experience
GRAVITY CONCEPTS EXPERIENTIAL MARKETING ANDHERI, MUMBAI

Marketing & Promotions Agency

Head Marketing Services Operations April 2014 to Present

Manage existing and new client relation. Provide solutions in regards to event management,
managed manpower services, CRM, Design & Content, Lead Generation, Merchandising and Retail
Promotions. Oversee the creative division and provide inputs for enhancements of designs. Vendor
management and coordination. Event planning and concept development, site supervision and work
allocation.
CURRENT CLIENTS:

KANAKIA BUILDERS
DIMENSION DATA
ESCAN
SONY
ZEE ZINDAGI CHANNEL
ZEE KHANA KHAZANA
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PURANIK BUILDERS
COLOROBBIA
TATA MOTORS
BANK OF AMERICA

ZENWORLD VIKHROLI, MUMBAI

Event Agency
Senior Manager Marketing and Operations September 2011 to March 2014
Heading the office at ZENWorld Events. Working as a consultant with multiple agencies to provide
required solutions. Pitched for businesses to corporate clients as an agency, to try to manage events
and promotional activities including designs, content and execution. I have been working steadily
towards trying to create better sustainable business for ZENWorld.
Major Clients Handled:
Intel
Cisco
Diageo
Trend Micro
Qualcomm
SHER SINGH (Luxury Lifestyle Brand)
Shell
SBI
HSBC
MyFavDJ Awards

BVU MEDIA LTD Andheri, Mumbai

Brand Promotion, Corporate Event Management &Intellectual Property Agency
Senior Manager Client Servicing & Creatives, 11/2008 to 9/2011
Manage existing client relation, coordinate with client for requirements pertaining to promotion or events.
Oversee the creative division and provide inputs for enhancements of designs. Vendor management and
coordination, payment scheduling, event planning and concept development, site supervision and work
allocation to team. Act as consultant to clients for Direct Marketing, Brand Management, Corporate

Positioning, Product Launches, Advertising concepts, Sales Collateral and Tradeshow Marketing.

Manage corporate marketing and communications functions, New business development and existing client
relation management, vendor management and coordination, payment scheduling, event planning and concept
development, site supervision and work allocation to team . Direct Brand Management, PR, Media Relations,

Corporate Positioning, Product Launches, Advertising, Sales Collateral and Tradeshow Marketing.
Major Clients:

Audi Cars
McAfee
Future Generali
LG
Parle
HUL
Selected Accomplishments:

Create intellectual property concepts for different organizations and Non profit organization

Train and mentor Junior managers for talent upgradation

Lead a team of executives to market the business in proper channels and business sectors along with
creating in roads in existing client companies

Maintain rapport with client for future business development

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Took over the business development of the company to increase business adding revenue worth 2
crores.

Created web portal to transform previously existing website into a dynamic website improving
communication flow and adding an effective sales tool for field reps.

Created Facebook page and updated the page regularly with projects and developments

Performed ongoing customer/market research and demographic profiling to identify and capitalize on
unmet market needs ahead of the curve.

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G2 RAMS GREY WORLDWIDE Parel, Mumbai
Full-service marketing and event agency
Assistant Manager - Marketing Services, 06/2007 to 11/2008

Worked with Grey Worldwide in their events division called G2 RAMS.

Responsible for client interaction, take down client briefs and convert them in concepts and ideas for
launches, brand activations, re-launch of brands and products, marketing concepts in forms of events
and promotions (BTL). Interface with clients, coordinate with internal departments for cost and
creative, vendors negotiations and cost control, site management, MICE & Event operations and
coordination
Also handling operations and execution of various MICE events and BTL activities,
Maintaining reporting systems and Production Details, Handling client communications and ideation
presentations
Selected Accomplishments:

Expanded client base by 15% in one year by consistently delivering marketing results and ensuring
complete client satisfaction.

Closed new accounts as a leader of business development team, including a Rs. 18 Lac with Virgin
Mobile.

Earned commendations from client executives for communication deliverables that targeted desired
audiences and articulated the value of products and services

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TEAM PINNALCE VENUE CONSTRUCTS Andheri, Mumbai
Trade Exhibition Production and Management Company
Assistant project Manager, 8/2003 to 6/2007
Job involves meeting clients, understanding their purpose of doing the exhibition/event. Planning strategy
to cover the market, marketing plans to market the event, database segregation, making production list of
materials present at godown and other materials need to be outsourced. Arranging vendors and suppliers
and getting quotations from them, maintaining database of suppliers. Prepare event and payment
schedules. Also was also responsible for marketing department for their magazine ExhiCon Events
Update.
Also was in-charge of making marketing plans and strategy. I am also a guest content writer and guest
editor for the magazine. The articles are basically about news and happenings in the event industry
culminating in oversight of group copy division and 2-member creative team. Created concept and copy
for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.
Selected Accomplishments:

Served as primary copywriter on advertising campaigns for trade exhibitions, company catalogues and
website and successful product launches.

Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills,
and helped close major accounts.

Prepare sales and subscription plans for exhibitions and magazine

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Generate leads for sale of space in exhibition and magazine

Technology
Working knowledge of Photoshop, CorelDraw, MS Office (Word, Excel, PowerPoint)

Software:

Education
MANAV BHARTI UNIVERSITY
Bachelor of Commerce, 2013
IIEM in assoc with SNDT UNIVERSITY
Diploma In Events & Marketing Management, 2005
XAVIER INSTITUTE OF MANAGEMENT
Diploma In Computer Science, 1996
PASSPORT NUMBER:

L4811314

Reference & Portfolio on Request Available for Relocation

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