Dale Kredell

638 Lindero Canyon Rd. #301

Oak Park, CA 91377
Cell: 818.335.8030 dakdoda@gmail.com Phone/Fax: 818-879-1467

Over 25 years experience in strategic planning, product development, product management, sales and marketing
management. I have consistently driven company growth, sales and development of innovative products. I know how
to get it done by creating a team and guiding its success. I have successfully built a company from the ground up and
have hired and trained many of the fitness entertainment, audio/ video and hospitality entertainment industry
professionals of today.
CORE COMPETENCIES
Sales and Sales Management * Strategic Planning * Project Management * Audio/Video Systems Design
Communication & Technology System Engineering * Wireless Entertainment Systems * A/V Contracting, Fitness & Hospitality
Industry Leader * Business Music Distribution * Digital Signage * Customer Service * Product Growth & Development

PROFESSIONAL EXPERIENCE

BV Entertainment
Westlake Village, CA
January 2008 - August 2008
Vice President

Acquired BroadcastVision, restructured the company, and created and guided a new sales team. Sourced manufacturers and
directed the completion and release of new products to market. Successfully directed engineering to improve the “BMW
DesignWorks Group BroadcastVision Orbit" series product. Negotiated the sale and acquisition of the company.

Achievements:
Identified and implemented key product improvements
Consolidated manufacturing process, reducing overhead costs and improving gross margin by 10%
Reduced back order log and increased delivery time by 80%
Negotiated better financing terms resulting in a reduction of AR funding costs by 50%

BroadcastVision Inc.
Agoura Hills, CA
January 1987 - December 2007
President

Grew the company from startup to 32 employees, including 10 sales reps and 200 dealers, reaching $6.5 million in annual sales.
Led the company from product development to becoming the leading supplier of wireless and LCD entertainment in the Fitness
and Hospitality Industry. Guided the acquisition of the Sports Select division.

Achievements:

Created the BroadcastVision FM Wireless Entertainment System for the Fitness Industry in 1989, the 900 MHz. Wireless in 1992
and LCD Personal Viewing Screens in 1998. Launched the Sports Select hospitality wireless system in 1997 to the Sports Bar
Market.
Spun the company out of parent raising $500,000 in investment capital. Built company from the ground up, creating highly
successful sales team.
Brought manufacturing in house, reducing cost of goods by 50%.
Received Club Industry Product of the Year in 2002 with interactive Fitness Arcade
Grew company sales to $6.5 million by 2006

Audio Design Services Inc.

Tarzana, CA
April 1986 - January 1997
President
Started the company and grew to becoming one of the leading A/V contractors in the Los Angeles Area with $3 million in annual
contract sales, concentrating on custom designed engineered systems. Managed the company’s product lines, becoming the top
Bose Commercial Dealer in the country. Implemented the design of high level distributed music systems. Early innovator of
Crestron, Crown, JBL systems and computer controlled systems and designs with high-level architecture. First business satellite
music distributor in Los Angeles. Negotiated the sale of the company’s subscription music business division.

Achievements:

Promoted the company to national recognition by creating a new type of distributed sound system based on high fidelity audio and
innovative video systems.
Designed and created sophisticated sound systems for Museum of Flying, Jet Hawks Stadium Lancaster, Sports Club LA, Reebok
Gym NY, Disney Online. Recognized the premium home entertainment business, driving high-end custom home Audio Video
sales and high profile builder sales.

AEI Music Inc.

West Hollywood, CA
December 1982 - March 1986
Vice-President
Opened the first branch office in Los Angeles for the leading Seattle Business Music Delivery Company. Responsibilities
included the hiring and training of the sales team, installation, and service and office personnel. Opened the second branch office
in Orange County two years later. Led a sales staff of ten, which grew music service subscriptions to over 10,000 subscribers,
generating over $600,000 in monthly reoccurring revenue and $1.5 million in regional office contracting revenue.

Achievements:
Hit the ground running - incrementally growing a sales team of six, one person at a time.
Created an engineering, installation and customer support team that became the model for future offices.
Grew corporate revenue by 20%, adding key accounts like Contempo Casuals, El Torito, Acapulco Restaurants, Marriot, House of
Fabrics, Cheesecake Factory.

EDUCATION AND CERTIFICATIONS

California State University of Northridge
June 1981
Bachelor of Science Business Administration & Marketing

Pierce College
June 1975
Associates Electronics and business with a General Education AA degree

Certifications
1986 - CA Low Voltage Certification
1993 - Trained in Audio and Video Systems Design by Bose, Bose Modeler Certification
1995 - Panasonic Phone Systems
1996 - JBL Systems Design Certification
1997 - THX Certification. NSCA - various seminars and classes including CATV, Digital TV, Digital Signage, Wireless and
Distributed Sound with various certifications.

Computer Programs
Word, Excel, PowerPoint, FileMaker, ACT, Sales Solutions, QuickBooks, PageMaker, Corel Draw, CAD Light