Post Graduate Certificate in

Business Management
(PGCBM) Batch 02

IIM TRICHY

Ver 1.0

CONTENTS

Broad Contours
Unique Features of Program
Who Should Attend
Program Architecture
Fees
Program Directors
About IIMT
NIIT Imperia Edge
Admission Process
Detailed Module Wise Contents

BROAD CONTOURS
Program Directors: Select Faculty Members from IIM Trichy
Duration: 1 Year
Eligibility: Graduation and 2 years of Experience as on 1st April
2015(Full time employment after graduation)

Schedule: Sunday: 6:30 PM 9:30 PM

Program Fee: Rs. 1,37,697/- +12.36% Service Tax= Rs. 1,54,717/(This does not includes Fees for Campus Visit .Fees payable in
Installments; Bank Loan Facility available; Campus Visit Fee @Rs.
5000/- per day+ Taxes approximately- Exact amount to be confirmed by the institute)

UNIQUE FEATURES

Unique Program
Pedagogy
Content

Peer Learning
Certification

Specially designed course for professionals to groom

their corporate career

Designed with a mix of experience sharing, real life case

discussions, assignments

Covers all Critical Functions of Management

Opportunity to Network and Learn from the best in the

corporate world

Certificate of Successful Completion from IIM TRICHY

WHO SHOULD ATTEND?

Candidates who are looking to accelerate their move into
management
Functional experts looking to become confident, efficient &
effective managers
Professionals looking to enhance their performance and create
greater value through their work
Managers looking for broader knowledge of other functional
areas so that they can gain a more strategic profile within the
organization

BENEFITS OF PROGRAM
Greater insights of business fundamentals across functions of
Management
Ability to create greater value for their organization
Knowledge of Best Practices across industries
Development of individual as a better Manager with effective
and time bound decision making capabilities

PROGRAM ARCHITECTURE

3 Days Campus Visit at the Start of the Program

10 Modules Teaching on Platform

End Module Exam after every 2 modules taught on

platform

Second Campus Visit(3 days)

Certification from IIM Trichy

PROGRAM MODULES
1. Marketing Management
2. Designing Organizations and Managing People
3. Basic Principles of Accounting
4. Business Economics
5. Quantitative Methods
6. Business Communications*
7. Operations Management
8. Management Information Systems
9. Corporate Finance
10. Strategic Management
11. Legal Aspects of Business
* During Campus Visit Only

ACADEMIC GUIDELINES
Attendance Criteria for Successful Completion of the program
Minimum 75% Attendance in each module
Exams
End module exams will be conducted after completion of every 2 modules
Certification Criteria
For Successful Completion of the program
Maintain Minimum Attendance Criteria
Pass in all module assessments( 40% or more)
For Certificate of Participation
Attendance less than 75% but 50% or more. Pass in all subjects
Does not Pass in any of the assessments. Maintain minimum attendance
of 75%

FEES PAYMENT SCHEDULE

Program Fee: Rs. 1,54,717/- inclusive of all Taxes
This does not includes Fees for Campus Visit & Books/ reference material; Fees payable in
Installments; Bank Loan Facility available; Campus Visit Fee @Rs. 5000/- per
day(approximately)

The fee can be paid by cash, cheque or DD drawn in favor of

NIIT Ltd. Imperia Collection Account
The fee can be paid in installments as given below:
Installment
Schedule Month

Amount

Application Fee
(Non Refundable)**

Rs. 1124/-

**Application Fee is non- refundable

Initial
Amount*

Registration
Fee *

I*

II*

III*

Apr 15

Jun 15

Aug 15

Oct 15

Rs. 11,236/- Rs. 50,652/- Rs. 30,943/- Rs. 30,943/- Rs. 30,943/* Inclusive of service tax

# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE.
If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration
It is suggested that applicants complete the admission/ registration formalities as soon as possible within the
announced timelines as we may be compelled to allot the seats on first come first serve basis due to limited
availability of seats.

ABOUT IIM TRICHY

IIMT is one of the most reputed business schools in INDIA

Indian Institute of Management Tiruchirappally (IIMT) is
the eleventh IIM and was instituted on January 4, 2011
Mr. M. Damodaran -IAS (Retd.) and Former chairmanSEBI is the Chairman of Board of Governors while Prof.
Prafulla Agnihotri (former Professor- IIM Calcutta) is the
Director of IIMT
First among the younger IIMs to offer Doctoral Program
IIMT offers 2 Years PGPM, 3 years Part time PGPBM for
Working Professionals
Professional and Fellow Program in Management for
Doctoral candidates
11

About NIIT Imperia

NIIT IMEPRIA EDGE

60+ Classrooms across 28 Cities in India
Direct one-to-one interaction is ensured through individual ICT system
Technology:
Inbuilt Redundancies
Infrastructure to reduce breakdown (Extended C-Band)

Student Facilities
Transit: when travelling to other cities
Transfer: permanent change in location to other city
Recorded Lecture: when absent in a session

Students Services
Students Services Portal
Learning Management System
Collaborative Environment

Availability of Trained professional to address queries between 9 AM to 9 PM,

365 days
Continuous Communication
Mails
Phone Calls
SMS

AWARDS AND ACCOLADES

Best Telecom & Satellite Learning Providers in Education, ASSOCHAM
National Education Excellence Awards 2013 , 8th April 2013
Outstanding Student Support Services, Asian Learning Leadership Awards,
25th September 2012
Best Training Institute for Working Professionals, World Education Summit,
15 July 2011.
Polycom Intelligent Enterprise Award for Synchronous Learning Technology,
2009.

SYNCHRONOUS LEARNING

REPLICATION OF LIVE CLASSROOM

Full features of face-to-face
teaching
Raised-hand-seeking-teacher'sattention

Click here to play video

of NIIT Imperia
Tabulation of responses
Quizzes randomly created by the
teacher

ADMISSION PROCESS

HOW TO APPLY
Application period
Application for the Batch will commence in Feb 2015 and will close in April
2015

Application forms
Application forms can be obtained from www.niitimperia.com or at local
NIIT IMPERIA Centres
Students could also apply online at www.niitimperia.com

Classes would commence on or after May 2015

Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a 7 day
notice posted on the NIIT Imperia website
2. Applicants are advised to apply as early as possible to avoid rejection of their
application form

SELECTION PROCESS
Selection to the program will be based on
1. Profile (as Mentioned in the application form and documents
provided)
2. Statement of Purpose
3. Performance in Program Aptitude Test (PAT)
Verbal Ability & Communication Skills
Numerical Ability
Logical Reasoning & Creative Problem Solving
Supporting Personality Traits

CONFERENCE CALL/ INFORMATION

SESSION
What is Information Session?
It is a telephonic conference call arranged for
interested participants, to address their
specific queries regarding the program

Why should I attend the conference call?

To evaluate the program rigorously and in
depth before taking a final decision

Who will host the call?

NIIT Imperia Product Management &
Academic Team would address the queries
regarding the program

How can I register for the conference

call?
Register Online using the following link

DOCUMENTS REQUIRED FOR

APPLICATION

1 Passport size photo affixed [Latest photo with light

backdrop]
10th Std. Mark sheet
12th Std. or equivalent Mark sheet
Proof of Graduation Completion [Degree Certificate]
Proof of Graduation % [Graduation Marks sheets for all
years]
Proof of Post Graduation (Degree Certificate & mark sheet
for all years)- If applicable
Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]
Proof of Current Employment [Letter from the HR with
current date / Latest Pay slip]
All Documents should be Self Attested

Detailed Module wise Content*

(* Indicative Content based on current batch: Subjected to slight modification)

MARKETING MANAGEMENT
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Introduction to Marketing & Marketing Process

Marketing Environment
Segmentation, Targeting, Positioning
Marketing Research & Demand Forecasting
Competition Analysis
Marketing Strategy
Developing New Market Offerings, Product Life Cycle
Product and Branding Strategy
Developing Pricing Strategy
Integrated Marketing Communication
Marketing Channel Management

Designing Organizations and Managing

People

1. Individual : Personality, Perception, Values,

Attitude
2. Group: Dynamics, Group & Team
3. Motivation in Practice
4. Leadership
5. Organization
6. Communication
7. Learning Organization
8. Managing Change

FINANCIAL ACCOUNTING

1.
2.
3.
4.
5.
6.
7.
8.
9.

Accounting Mechanics
Process and System
Introducing Book Keeping and Record Maintenance
Concept of Double Entry- Journal, Ledger, Trial
Balance
Comparative and Common Size financial statements
Interpreting Financial Statements
Introduction to IFRS- Accounting Standards
Cash Flow and Fund Flow
Break Even

Business Economics

1. Economic and non-economic environment, interaction

between internal and external environments,
2. Overview of political, socio- cultural, legal, technological
and global environment.
3. Monetary policy: Objectives, credit control tools.
4. Fiscal policy: Objectives, budget, direct and indirect taxes,
revenue and expenditures of the union and the state.
5. Foreign Trade and EXIM policies.
6. Disinvestments in Indian public sector Units since 1991.
7. Contribution of different sectors to Indian economy,
8. Money Market and Capital Market
9. Role of FDI and FII in Economic development
10. Infrastructure in Economic development

QUANTITATIVE METHODS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Introduction to Quantitative Techniques

Data classification, representation & interpretation
Measures of Central Tendency
Measures of Dispersion
Index Numbers
Probability Theory
Probability Applications in Business
Normal ( Continuous Distribution)
Exponential Distribution
Binomial
Poisson Distribution ( Discrete)
Correlation
Regression

BUSINESS COMMUNICATIONS

1. Introduction to Business Communication

2. Principles of Non-Verbal Communication
3. Types of speeches- speech of introduction, speech of thanks,
occasional speech, theme speech
4. Group communication by way of meetings, group
discussions
5. Online Communication
6. Business letters -- routine letters, bad news and persuading
letters, sales letters, collection letters, job application letters
7. Internal communication through memos, minutes, notices,
reports
8. Business and social etiquette

OPERATIONS MANAGEMENT

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Introduction to operations function

Operations strategy for competitiveness
Demand forecasting
Facilities location and assembly line balancing
Layout
Material Requirement Planning
Capacity planning
Supply Chain Management
Production Planning and Control
Quality Management
Just In Time

Management Information Systems

1.
2.
3.
4.
5.
6.

Management of information systems and technology

Business Process Reengineering
Database Management Systems
Spread sheet models for Business Decisions
Managing Software Projects
IT Strategy

Corporate Finance

1.
2.
3.
4.
5.
6.
7.
8.

Role of Finance, Financial Markets and Systems

Investment Decisions including Capital Budgeting
Financing Decisions including capital structure
Dividend Decisions
Working Capital Management
Risk and Return
Sources of Finance
Derivatives and Hedging Risk

STRATEGIC MANAGEMENT

1.
2.
3.
4.
5.
6.
7.
8.
9.

Introduction to Strategic Management

Process of strategy
Strategic framework
Environment Analysis- Competitive forces
Internal analysis
Growth strategies
Different dimensions of strategy- structural and behavioral
Differentiation and focus
Evaluation of strategy

For any Queries Or Doubts,

Call Us At 18002660304
(Or)
Write to imperia@niit.com

32