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5. Pedagogy: Case analysis and readings. Emphasis on class discussion of the cases,
relating them to similar experiences from participants own background, and applying
the principles learned to current, real-life situations
6. Pre-requisites: Core courses in strategy, marketing and finance
7. Intended audience: Managers who expect to be in strategy positions overseeing policies
and processes to encourage, sustain and appropriate value from innovation
8. Number restrictions: None
9. Detailed Schedule (Session wise topics with details of readings and cases)
The required textbook is Burgelman, R. A., Christensen, C. M. and Wheelwright, S. C.,
Strategic Management of Technology and Innovation, Fifth Edition, McGraw-Hill/Irwin,
2008. (Called "BCW" in this course description.) The International Edition is preferred.
Many of the readings and cases are from BCW. The required material from BCW along
with other reading materials are included in the course handout. Additional materials may
be handed out in class or emailed in softcopy.
No
1
Topics
Module: Technology Strategy
and Innovative Systems
Moving to innovation from
invention, Dominant design
and Standard-setting,
Appropriability and capturing
value, Co-specialized assets,
Impact of policy
Cultural impediments to
innovation based on aversion
to change, NIH or the notinvented-here syndrome, Risktaking based on long-term
strategic purpose
QUIZ 1: 2:20-2:50 pm
New product development as a
competitive weapon,
Structuring teams for efficient
delivery, How informal and
formal networks help
innovation
Module: Innovation
Challenges in Existing
Organizations
Reinventing the firm, Using
technology for operational
efficiency, New service
development, Capturing value
through creating a channel or
marketplace
Creating a culture of
institutionalized
entrepreneurship, Empowering
middle managers to take risks
10
10. Evaluation:
a. Class participation: 25%
b. Case/reading presentation (group work): 25%
c. Quizzes (2, announced): 20%
d. Final Exam: 30%
11. Please note:
a. This course has been offered for the last three years in the PGP-X program at
IIM Ahmedabad
b. A longer version (30 hours) of this course has been offered for the last five years
to PGSEM at IIM Bangalore
c. The longer version has been offered for three years to PGP at IIM Kozhikode