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ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and
trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds.
Trading is available in BSE and NSE.
Type of Account
Share Trading Account by ICICIDirect is primarily for buying and selling of stocks in BSE and NSE.
This account allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today
Sell Tomorrow and Call and Trade on phone.
ICICIDirect.com website is the primary trading platform for this trading account. They also provide
installable application terminal based application for high volume trader.
Along with stock trading and IPO investing in BSE and NSE, Wise Investment account also provide
options to invest in Mutual Funds and Bonds online.
Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund
companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase
Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans,
Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This
account also provides facility to invest in Government of India Bonds and ICICI Bank Tax
Saving Bonds.
ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs, Bonds and stock
trading.
Active Trader account gives more personalized investment options to the investors. It allows
investor to use online and offline stock trading. It also provides with independent market expertise
and support through a dedicated Relationship Manager from ICICI.
For Online Stock Trading with ICICI, investor needs to open 3 accounts...ICICI Bank Account, ICICI Direct
Trading Account and ICICI Demat Account (DP Account).
Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect
trading account.
Opening trading account with ICICI is easy. You could use one of the following options to open account with
ICICIDirect.
In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open
the account. They usually send somebody to your home to collect documents, signature and for demo if
required.
Advantages of ICICIDirect
1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI
and very well integrated. This feature makes ICICI the most interesting player in online trading
facility. There is absolutely no manual interfere require. This is truly online trading environment.
2. Unlike most of the online trading companies in India which require transferring money to the
broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank
accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as
soon as the ICICIDirect receive it.
3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one
website. General Insurance is also available from ICICI Lombard.
4. Trading is available in both BSE and NSE.
Disadvantages of ICICIDirect
1. Website: http://www.ICICIDirect.com
2. Product Demo: http://content.icicidirect.com/mailimages/indexpage.html
3. FAQs: http://content.icicidirect.com/indexfaq.asp
Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and
corporate finance service. ShareKhan is one of the largest stock broking houses in the country. S.S. Kantilal
Ishwarlal Securities Limited (SSKI) has been among India’s leading broking houses for more than a century.
Sharekhan's equity related services include trade execution on BSE, NSE, Derivatives,
commodities, depository services, online trading and investment advice. Trading is available in BSE and
NSE. Along with Sharekhan.com website, ShareKhan has around 510 offices (share shops) in 170 cities
around the country.
Share khan has one of the best state of art web portal providing fundamental and statistical information
across equity, mutual funds and IPOs. You can surf across 5,500 companies for in-depth information,
details about more than 1,500 mutual fund schemes and IPO data. You can also access other market
related details such as board meetings, result announcements, FII transactions, buying/selling by mutual
funds and much more.
Type of Account
Allow investor to buy and sell stocks online along with the following features like multiple watch
lists, Integrated Banking, demat and digital contracts, Real-time portfolio tracking with price alerts
and Instant credit & transfer.
This accounts for active traders who trade frequently during the day's trading session. Following
are few popular features of SpeedTrade account.
Brokerage:
Some stock trading companies charge direct percentage while others charge a fixed amount per Rs 100.
Sharekhan charges 0.5% for inter day shares and 0.1% for intra day or you could say Sharekhan charges
50 paise per Rs 100.
For online trading with Sharekhan, investor has to open an account. Following are the ways to open an
account with Sharekhan:
• Call them at phone number provided below and ask that you want to open an account with them.
1. Call on Toll free number: 1-800-22-7500 to speak to a Customer Service executive
2. If you are in Mumbai call on 022-66621111
• Visit one of their branches. Sharekhan has a huge network all over India. Click on
http://sharekhan.com/Locateus.aspx this link to find out your nearest branch. Just select the place
near you and you'll find a manager to assist you there.
• You can send them an Email on info@sharekhan.com to know about their products and services.
• If you wish to chat with customer service representative, you can join the chat sesssion.
Advantages of Sharekhan:
1. Online trading is very user friendly and one doesn't need any software to access.
2. They provides good quality of services like daily SMS alerts, mail alerts, stock recommendations
etc.
3. Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct, HDFC Sec, etc., so
investor not really needs to open an account with a particular bank as it can establish link with
most modern banks.
Disadvantages of Sharekhan:
1. They charge minimum brokerage of 10 paisa per stock would not let you trade stocks below 20 rs.
(If you trade, you will loose majority of your money in brokerage).
2. Lots of hidden rules and charges.
3. They do not provide facility to book limit order trades during after-hours.
4. Classic account holders cannot trade commodities.
5. Cannot purchase mutual funds online.
***Indiabulls is India's leading Financial Services and Real Estate Company having presence over 414
locations in more than 124 cities. Indiabulls Financial Services Ltd is listed on the National Stock Exchange,
Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange.
Type of Account
Indiabulls Equity Trading Account
Indiabulls Equity Trading Account is standard Online trading account from India bulls and along
with online trading it also provides priority telephone access that gives you direct access to your
Relationship Manager and full access to 'Indiabulls Equity Analysis'.
Power Indiabulls trading terminal is the most advanced new generation trading platform with great
speed. This trading terminal is built in JAVA.
Power Indiabulls is extremely reach in features including Live Streaming Quotes, Fast Order Entry
and execution, Tic by Tic Live Charts, Technical Analysis, Live News and Alerts, Extensive
Reports for Real-time Accounting.
Reliance Money Stock Trading / Reliance Money Demat / Reliance Money Brokerage
Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil
Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3 business houses in India with wide
range of presence across various sectors. Group’s major interests ranges from communications (Reliance
Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution
of power (Reliance Energy), infrastructure and entertainment.
Reliance Money has over 22 lakhs customers and more then 10'000 branches in around 5000 cities in
India. Company is among the largest broking and distribution house of financial products and having share
of more then 3% of total stock market volume at BSE & NSE.
RelianceMoney.com is the web based investment portal (with Online Stock Trading) from Reliance Money.
This website enables its customer to invest & manage most of the services provided by Reliance Money
including Equity (Stock) Trading, Commodity Trading, Derivatives, Mutual Fund Investment, IPO
Investment, Life Insurances, General insurances, Money Transfer, Forex exchange, Gold Coins and Credit
Cards Services. Company recently entered in to Wealth Management with tools like investment in equity-
linked portfolio management services, structured products, insurance and mutual funds.
The Reliance Money stock trading websites uses special security features 'Security Token', which makes
your online trading experience more secure without complexity.
Stock Trading through RelianceMoney.com is available for BSE and NSE stock exchanges. Offline trading
is also available through Reliance Money partners in more then 5000 city across India and through phone
by dialing 022-39886000.
Investment Options
The investment options available with Reliance Money online portal are as below:
Trading Platforms
1. Insta Trade
2. Fast Trade
3. Easytrade
Relance Money offers a simplified, automated, sophisticated technical analysis to Indian retail broking
consumers with the help of Recognia's Technical Analysis tools. Recognia, a Canada based company, has
proprietary pattern recognition technology capable of recognizing patterns in the price charts of any publicly
traded financial instrument including stocks, bonds, funds, commodities, currencies and indexes.
The technical services are available for introductory free 7-day trail period to Reliance Money users. Post
the trail period, this service is available to users at a nominal subscription of Rs. 99 for 3 months/ Rs. 179
for 6 months/ Rs. 299 for a year, i.e., less than Re 1 a day.
Reliance Money offers lowest brokerage rates in today's online stock trading industry in India. The
brokerages are as low as 0.075% for delivery based trading and 0.02 for now delivery. For more detail
about Reliance Money’s brokerage and fees visit the below section of this webpage.
Note: The brokerage & fees on this webpage may not accurate, please contact your nearest Reliance
Money broker for latest available information. Also check rates of Securities Transaction Tax
Opening online stock trading account with Reliance Money is easy. Simply fill a form online at below
address and somebody from Reliance Money will contact you.Click here to open an Account with Reliance
Money.
Click here to download forms to open account with Reliance Money.
1. Extra security features with 'Security Token'', which is the most secure and tested technology in
computer world.
2. Simple, easy and fast online stock trading.
3. Almost all investment options are available under one account including Equity Trading,
Derivatives, Forex, Commodity, IPO, Mutual Funds and Insurance.
4. Branches are available in all major cities and the number is growing.
Contact Information
1. Website: www.RelianceMoney.com
2. Email: CustomerCare@RelianceMoney.com
3. Phone: 022-39886000
1. It's Cost-effective
You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat
fee of just Rs. 500/- and transact through Reliance Money. This fee is valid for two months or a
specified transaction value*. See the table for details.
Validity (wichever is earlier) Turnover limit
Access Fee (Rs.) Time Validity Turnover Validity Non-delivery turnover Delivery turnover
500 2 months Rs. l Cr. Rs. 90 Lac Rs. 10 Lac
1350 6 months Rs. 3 Cr. Rs. 2.7 Cr. Rs. 30 Lac
2500 12 months Rs. 6 Cr. Rs. 5.4 Cr. Rs. 60 Lac
2. It offers Single Window Access to almost all financial products.
3. Its Convenient - Reliance Money's services are through the Internet, Transaction Kiosks and over
the phone.
4. It's Safe
Accounts are safe guarded with a unique security number that changes every 32 seconds. This
number works as a dynamic password to keep your account extra safe.
Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial product and service
provider company.
Religare provide its service in three different segments including Retail, Wealth management and the
Institutional spectrum. Company offers wide range of services including equities, commodities, insurance
broking, wealth advisory, portfolio management services, personal finance services, Investment banking
and institutional broking services. Religare retail network has more than 900 locations in 300 cities and
towns in India.
Religare provides the online gateway to their investors so investor can trade online in Equities,
Commodities, apply for IPOs, invest in Mutual Funds, and buy Insurance.
Religare Securities Limited (RSL) is a subsidiary company of Religare Enterprises Ltd and involve in
equity related services include online trading at BSE and NSE, Derivatives, commodities, IPO, Mutual fund,
Investment banking and institutional broking services.
People who wonder where Religare word came from, it's a Latin word meaning 'to bind together'.
Type of Account
Religare offers its wide range of financial services though a sophisticated and customized trading platform -
R-ACE (Religare Advanced Client Engine). Below are 3 flavors of R-ACE accounts available to the
investors.
1. R-ACE (Basic)
R-ACE (Religare Advanced Client Engine) the basic online trading account provided by Religare.
Investor can trade and access their account information online and over the phone as well. This
account comes with a browser based online trading platform and no additional software installation
needed.
R-ACE Lite is the advanced trading platform for the investor of Religare. This trading account
provides the entire feature of R-ACE (Basic) account. In addition it also provides real-time
streaming stock quotes and alerts. This trading platform is also browser based and no software
installation is needed.
As the name indicates this account is for high volume traders. Along with the features from above 2
accounts, this account also comes with Trading Terminal software which needs to install on your
computer. This terminal directly connects the investor to stock market and having all industry
standard Treading terminal features including technical charting (intra-day and EOD), multiple
watch list, advanced hot-key functions for faster trading, derivative chains, futures & options
calculator etc.
As in basic and advance account, trading is available online through internet and offline though
phone.
Religare offers three kinds of accounts as above. Below are detail about fees and activation charges for
each account:
1. R-ACE
Account activation charges Rs.299/-.
Minimum margin of Rs.5000/- required.
2. R-ACE Lite
Account activation charges Rs.499/-.
Minimum margin of Rs.5000/- required.
3. R-ACE Pro
Account activation charges Rs.999/-.
Minimum margin of Rs.10,000/- required.
4. Brokerage at Religare
On the basis of volume and frequency of trading, Religare provide different options for brokerages.
On the broader way they divided into three categories:
o Classic Account
o Classic Plus
Fees: Rs 600
Validity Period 6 Months
Intraday brokerage varies from 0.03% to 0.05%.
Delivery brokerage varies from 0.30% to 0.50%.
o Freedom Account
In this payment plan, investor has to pay a fix amount in advance for Monthly (Rs 500),
Quarterly (Rs.1400), Half-yearly (Rs 2500) or Annual Subscription (Rs 4000). This one
time payment enable account holder to trade for Rs. 3,00,000 intraday & derivative
trading and Rs. 40,000 of delivery based trading for zero brokerage.
o Trump Account
Trump account has four payment options, Trump Plus, Trump Super, Trump Star and
Trump Super Star plan.
For online trading with Religare, investor has to open an account. Following are the ways to open an
account with Religare:
• Call at one of the below number and ask to open an account with them.
Phone Numbers: 1800-11-44-88, 011-44312345
• Visit one of their branches. Visit Religare Branch Locater at
http://www.religareonline.com/branches.asp
• Fill Online Account Application Form. http://www.religareonline.com/applyonline.asp
• SMS"REWARD"" and send it to 58888. Customer representative from Religare will call you with in
24 hours.
Advantages of Religare
1. Religare gives interest on unutilized cash when investor is waiting to make next trade or online
investment.
2. They provide intraday reports and historical charting.
3. Varity of fee structure to fulfill need of different type of investors.
1. Website: www.religareonline.com
2. Email: race@religareonline.com
3. FAQs: https://nat.religaresecurities.com/stsb/presentationlayer/FAQ.pdf
4. Phone: 011-44312345
5. Toll Free: 1800-11-44-88
Religare provide its service in three different segments including Retail, Wealth management and the
Institutional spectrum. Company offers wide range of services including equities, commodities, insurance
broking, wealth advisory, portfolio management services, personal finance services, Investment banking
and institutional broking services. Religare retail network has more than 900 locations in 300 cities and
towns in India.
Religare provides the online gateway to their investors so investor can trade online in Equities,
Commodities, apply for IPOs, invest in Mutual Funds, and buy Insurance.
Religare Securities Limited (RSL) is a subsidiary company of Religare Enterprises Ltd and involve in
equity related services include online trading at BSE and NSE, Derivatives, commodities, IPO, Mutual fund,
Investment banking and institutional broking services.
People who wonder where Religare word came from, it's a Latin word meaning 'to bind together'.
Type of Account
Religare offers its wide range of financial services though a sophisticated and customized trading platform -
R-ACE (Religare Advanced Client Engine). Below are 3 flavors of R-ACE accounts available to the
investors.
1. R-ACE (Basic)
R-ACE (Religare Advanced Client Engine) the basic online trading account provided by Religare.
Investor can trade and access their account information online and over the phone as well. This
account comes with a browser based online trading platform and no additional software installation
needed.
R-ACE Lite is the advanced trading platform for the investor of Religare. This trading account
provides the entire feature of R-ACE (Basic) account. In addition it also provides real-time
streaming stock quotes and alerts. This trading platform is also browser based and no software
installation is needed.
As the name indicates this account is for high volume traders. Along with the features from above 2
accounts, this account also comes with Trading Terminal software which needs to install on your
computer. This terminal directly connects the investor to stock market and having all industry
standard Treading terminal features including technical charting (intra-day and EOD), multiple
watch list, advanced hot-key functions for faster trading, derivative chains, futures & options
calculator etc.
As in basic and advance account, trading is available online through internet and offline though
phone.
Brokerage and Account opening fees:
Religare offers three kinds of accounts as above. Below are detail about fees and activation charges for
each account:
1. R-ACE
Account activation charges Rs.299/-.
Minimum margin of Rs.5000/- required.
2. R-ACE Lite
Account activation charges Rs.499/-.
Minimum margin of Rs.5000/- required.
3. R-ACE Pro
Account activation charges Rs.999/-.
Minimum margin of Rs.10,000/- required.
4. Brokerage at Religare
On the basis of volume and frequency of trading, Religare provide different options for brokerages.
On the broader way they divided into three categories:
o Classic Account
o Classic Plus
Fees: Rs 600
Validity Period 6 Months
Intraday brokerage varies from 0.03% to 0.05%.
Delivery brokerage varies from 0.30% to 0.50%.
o Freedom Account
In this payment plan, investor has to pay a fix amount in advance for Monthly (Rs 500),
Quarterly (Rs.1400), Half-yearly (Rs 2500) or Annual Subscription (Rs 4000). This one
time payment enable account holder to trade for Rs. 3,00,000 intraday & derivative
trading and Rs. 40,000 of delivery based trading for zero brokerage.
o Trump Account
Trump account has four payment options, Trump Plus, Trump Super, Trump Star and
Trump Super Star plan.
For online trading with Religare, investor has to open an account. Following are the ways to open an
account with Religare:
• Call at one of the below number and ask to open an account with them.
Phone Numbers: 1800-11-44-88, 011-44312345
• Visit one of their branches. Visit Religare Branch Locater at
http://www.religareonline.com/branches.asp
• Fill Online Account Application Form. http://www.religareonline.com/applyonline.asp
• SMS"REWARD"" and send it to 58888. Customer representative from Religare will call you with in
24 hours.
Advantages of Religare
1. Religare gives interest on unutilized cash when investor is waiting to make next trade or online
investment.
2. They provide intraday reports and historical charting.
3. Varity of fee structure to fulfill need of different type of investors.
1. Website: www.religareonline.com
2. Email: race@religareonline.com
3. FAQs: https://nat.religaresecurities.com/stsb/presentationlayer/FAQ.pdf
4. Phone: 011-44312345
5. Toll Free: 1800-11-44-88
Standard Chartered – STCI Capital Markets Limited (formerly UTI Securities Ltd), is a leading broking
company in India, provides a wide range of financial services including Investment Banking, Institutional
Equity & Derivative Broking, Fixed Income, Research, Retail Equity, Portfolio Management, Distribution of
financial products and Depository services.
On 11 January 2008, Standard Chartered Bank Ltd (SCBM) acquired 49% stake in UTI Securities Limited
from Securities Trading Corporation of India (STCI). Accordingly, the name of the company was changed
from ‘UTI Securities Limited’ to ‘Standard Chartered – STCI Capital Markets Limited’.
Standard Chartered – STCI Capital Markets Limited is registered as a trading and clearing member with
Bombay Stock Exchange Limited (BSE), National Stock Exchange of India Limited (NSE) and MCX Stock
Exchange Limited. The Company is also registered as Depository Participant with Central Depository
Services (India) Limited (CDSL) as well as National Securities Depository Limited (NSDL).
Type of Platforms:
1. Easy Trade:
Easy Trade is a powerful and user friendly browser based online trading website for beginners. It
provides unique integrated account which link banking, broking, and demat accounts. Trader can
get the latest stock quotes, unlimited access to trading history, current order status, access to all
back end reports and data.
2. Advanced Trade:
Advance Trade is an Applet-based system, designed specially for active traders. Advance Usec
gives access to their traders to view live streaming quotes which enables them to keep track of
real-time price movement. Multiple market watch, message window and trading window, all in one
screen help customers to track individual stocks and make timely trades when investing online.
3. Super Trade:
Super Trade is an advanced, customizable online trading platform built exclusively for active
traders. It offers professional and complimentary tools which enable their user to view streaming,
intraday, daily and weekly charts, personalized quick stock quote lists and real-time updates.
STCI Capital Markets offers three kinds of platforms as above. Below are detail about fees and activation
charges for each account:
1. Easy Trade:
Account activation charges Rs.499/-.
2. Advance Trade:
Account activation charges Rs.799/-.
3. Super Trade:
Account activation charges Rs.2499/-.
For online trading with STCI Capital Markets, investor has to open an account. Following are the ways to
open an account with STCI Capital Markets:
• Call them at phone number provided below and ask that you want to open an account with them.
• Visit their website and fill a form. Representative from STCI Capital Markets will contact you.
• Visit one of their branches. Click on the below link and find out your nearest branch. Just select the
place near you and you'll find a manager to assist you there.
http://www.contentlinks.asiancerc.com/scwmnew/branchlocator.asp
• From the mobile phone type "ACCOUNT" for 3-in-1 to and send it to 57575. Representative from
Standard Chartered – STCI Capital Markets will contact you shortly for fulfilling all account opening
formalities.
• You can send them an email at enquiries@standardcharteredcapitalmarkets.com for 3-in-1
Account and accounts@standardcharteredcapitalmarkets.com for 2-in-1 Account.
Useful links about Standard Chartered – STCI Capital Markets / Contact STCI Capital
Markets at:
1. Website: www.standardchartered-wealthmanagers.co.in
2. Email: customercare@standardcharteredcapitalmarkets.com
3. FAQs: http://www.contentlinks.asiancerc.com/scwmnew/faq.asp
4. Demo: http://www.contentlinks.asiancerc.com/scwmnew/demo.asp
5. Phone: GSM / CDMA: Local Area Code + 60005050
Broking Insights
The Indian broking industry is one of the oldest trading industries that has been around even before the
establishment of the BSE in 1875. Despite passing through a number of changes in the post liberalisation
period, the industry has found its way towards sustainable growth. With the purpose of gaining a deeper
understanding about the role of the Indian stock broking industry in the country’s economy, we present in this
section some of the industry insights gleaned from analysis of data received through primary research.
For the broking industry, we started with an initial database of over 1,800 broking firms that were contacted,
from which 464 responses were received. The list was further short listed based on the number of terminals and
the top 210 were selected for profiling. 394 responses, that provided more than 85% of the information sought
have been included for this analysis presented here as insights. All the data for the study was collected through
responses received directly from the broking firms. The insights have been arrived at through an analysis on
various parameters, pertinent to the equity broking industry, such as region, terminal, market, branches, sub
brokers, products and growth areas.
• On the basis of geographical concentration, the West region has the maximum representation of 52%.
Around 24% firms are located in the North, 13% in the South and 10% in the East
• 3% firms started broking operations before 1950, 65% between 1950-1995 and 32% post
1995
• On the basis of terminals, 40% are located at Mumbai, 12% in Delhi, 8% in Ahmedabad, 7% in Kolkata,
4% in Chennai and 29% are from other cities
• From this study, we find that almost 36% firms trade in cash and derivatives and 27% are into cash
markets alone. Around 20% trade in cash, derivatives and commodities
• In the cash market, around 34% firms trade at NSE, 14% at BSE and 52% trade at both exchanges. In
the derivative segment, 48% trade at NSE, 7% at BSE and 45% at both, whereas in the debt market,
31% trade at NSE, 26% at BSE and 43% at both exchanges
• Majority of branches are located in the North, i.e. around 40%. West has 31%, 24% are located in
South and 5% in East
• In terms of sub-brokers, around 55% are located in the South, 29% in West, 11% in North and 4% in
East
• Trading, IPOs and Mututal Funds are the top three products offered with 90% firms offering trading,
67% IPOs and 53% firms offering mutual fund transactions
• In terms of various areas of growth, 84% firms have expressed interest in expanding their institutional
clients, 66% firms intend to increase FII clients and 43% are interested in setting up JV in India and
abroad
• In terms of IT penetration, 62% firms have provided their website and around 94% firms have email
facility
Terminals
Almost 52% of the terminals in the sample are based in the Western region of India, followed by 25% in the
North, 13% in the South and 10% in the East. Mumbai has got the maximum representation from the West,
Chennai from the South, New Delhi from the North and Kolkata from the East.
Mumbai also has got the maximum representation in having the highest number of terminals. 40% terminals are
located in Mumbai while 12% are from Delhi, 8% from Ahmedabad, 7% from Kolkata, 4% from Chennai and
29% are from other cities in India.
The maximum concentration of branches is in the North, with as many as 40% of all branches located there,
followed by the Western region, with 31% branches. Around 24% branches are located in the South and East
constitutes for 5% of the total branches of the total sample.
In case of sub-brokers, almost 55% of them are based in the South. West and North follow, with 30% and 11%
sub-brokers respectively, whereas East has around 4% of total sub-brokers.
Financial Markets
The financial markets have been classified as cash market, derivatives market, debt market and commodities
market. Cash market, also known as spot market, is the most sought after amongst investors. Majority of the
sample broking firms are dealing in the cash market, followed by derivative and commodities. 27% firms are
dealing only in the cash market, whereas 35% are into cash and derivatives. Almost 20% firms trade in cash,
derivatives and commodities market. Firms that are into cash, derivatives and debt are 7%. On the other hand,
firms into cash and commodities are 3%, cash & debt market and commodities alone are 2%. 4% firms trade in
all the markets.
In the cash market, around 34% firms trade at NSE, 14% at BSE and 52% trade at both exchanges. In the
equity derivative market, 48% of the sampled broking houses are members of NSE and 7% trade at BSE, while
45% of the sample operate in both stock exchanges. Around 43% of the broking houses operating in the debt
market, trade at both exchanges with 31% and 26% firms uniquely at NSE and BSE respectively.
Of the brokers operating in the commodities market, 57% firms operate at NCDEX and MCX. Around 20% and
21% firms are solely in NCDEX and MCX respectively, whereas 2% firms trade in NCDEX, MCX and NMCE.
Products
The survey also revealed that in the past couple of years, apart from trading, the firms have started offering
various investment related value added services. The sustained growth of the economy in the past couple of
years has resulted in broking firms offering many diversified services related to IPOs, mutual funds, company
research etc. However, the core trading activity is still the predominant form of business, forming 90% of the
firms in the sample. 67% firms are engaged in offering IPO related services. The broking industry seems to have
capitalised on the growth of the mutual fund industry, which was pegged at 40% in 2006. More than 50% of the
sample broking houses deal in mutual fund investment services. The average growth in assets under
management in the last two years is almost 48%. Company research is another lucrative area where the
broking firms offer their services; more than 33% of the firms are engaged in providing company research
services. Additionally, a host of other value added services such as fundamental and technical analysis,
investment banking, arbitrage etc are offered by the firms at different levels.
Of the total sample of broking houses providing trading services, 52% are based in the West, followed by 25%
from North, 13% from South and 10% from the East. Around 50% of the firms offering IPO related services are
based in the West as compared to 27% in North, 13% in South and 10% in East. In providing mutual funds
services, the Western region was dominant amounting to 49% followed by 27% from North; The South and the
East are almost at par with 13% and 11% respectively.
Future Plans
68% of the firms from the sample have envisaged strategies for future growth. With the middle class Indian
investor as well as foreign investor willing to invest in the stock market, majority of the firms preferred
expansion of institutional and the Foreign Institutional Investor clients in their areas of growth. Around 84%
have shown interest in expanding their institutional client base. Nearly 51% of such firms are located in the
West, 25% in North, 15% are from South and 9% from East. Since the past couple of years, India, along with
Korea and Taiwan, has been one of the preferred destinations for the FIIs. With corporate restructuring, rising
market capitalisation and sectoral friendly policies helping the FIIs, more than two thirds of the firms are
interested in increasing their FII client base. Amongst these firms, West again has maximum representation of
53%, followed by North with 22%. South has 15% firms and East makes up for 9%.