A Complete Liquor Store Business Plan Sample

Opening a liquor store is a significant undertaking and requires capital, patience,

business know how and the right location to get started. However, there is a reason
liquor stores are often referred to as recession proof businesses. In good times and
bad people either buy liquor to celebrate, deal with tough times or just to relax and
unwind.

On this site you will find a completely researched and intact business plan sample. It
is only a guide and we make no claims as to the accuracy of the numbers or
exactness. This is merely to offer you a starting point for your business planning and
to help you get the ball rolling. Weve also included additional articles to assist in
rounding out your knowledge about starting a liquor store.

Liquor
Executive Summary
General Company Description
Products and Services
Marketing Plan
Operational Plan
Management and Organization
Personal Financial Statements
Startup Expenses and Capitalization
Financial Plan
Research & Bibliography
Liquor Store Business Articles
Bronson's Liquor Emporium

I. Executive Summary

This business plan discusses a startup liquor store business.

The name of the proposed company is Bronson's Liquor Emporium and it is the
concept of Dane Bronson.

Mr. Bronson has been a past user of liquor sales and supply services and found this
industry to be highly attractive and promising in terms of future growth and
expansion. The liquor sales industry is a multi-billion dollar industry globally and
was responsible for global sales of more than $945 billion during the last year alone.

The business targeted location is Lenexa, Kansas which has an underserved

population of middle and high-income individuals that would find Bronson's Liquor
Emporium business to be both convenient and opportune.

Mr. Bronson is intent on hiring a manager with specific industry experience and he
will act as President and as a working director in charge of marketing, strategy, and
supplier relationships. Mr. Bronson is contributing $50,000 of his own funds towards
the venture and is seeking a small business loan of $75,000 in order to adequately
fund his startup venture.

II. General Company Description

2.1 Overview Back To Top

Bronson's Liquor Emporium (Bronson's) is the business concept of Dane Bronson.

Mr. Bronson Has been interested in the liquor sales industry for many years and just
recently acquired the capital necessary to support a business startup.

The business is to be known as Bronson's Liquor Emporium and is meant to be

operated in either a standalone building or in a unit within a strip mall or similar

location. However, a location has been found that is suitable for this business and a
5-year lease is presently under negotiation.

The location is in one of Lenexa, Kansas suburbs in an area with a high level of
middle to high income workers.

Bronson's will offer standard liquor sales and services as well as eventually moving
into cigars and cigar related products such as lighters, cutters, and humidors.

2.2 Legal Description Back To Top

The legal name of the business is Bronson's Liquor Emporium and it will be operated
as a fully incorporated entity within the city of Lenexa, Kansas.

The official North American Industry Classification System code for the liquor store
business is 445310 and is described as an industry that is primarily engaged in
activities such as selling packaged alcoholic beverages.

As such, the liquor sales industry falls within the alcohol products sales industry and
subject to the laws and regulations that govern that industry.

2.3 Company Concept/HistoryBack To Top

Bronson's Liquor Emporium is the primary concept of Dane Bronson who has
intended to open a liquor store for over a decade but was waiting for just the right
opportunity.

Mr. Bronson recently inherited a sum of money and that money, combined with a
small business loan, will provide the necessary capital to start Bronson's Liquor
Emporium.

Having found himself in need of competent liquor sales and supply services at times
during his own personal life, Mr. Bronson developed the desire to open a liquor store

that would allow the liquor store consumer to have his or her choice of a wide
selection of beer and alcohol in a timely and convenient manner.

Additionally, considering how difficult it can be to find the time to shopping for
liquor products and the constant need of more convenient locations Mr. Bronson felt
that the liquor sales industry was a growth industry considering the Census Bureau
currently lists some 29,000 liquor store establishments with more than 130,000
employees nationwide.

Thus, the business concept came about and it will be operated in a manner in which
the liquor store consumers are held in the highest esteem and a full range of related
services will be offered to them so that they will not suffer the negative impact of
not having a traditional liquor store located in a convenient location.

2.4 Current StatusBack To Top

Bronson's is currently in the early planning stages. Mr. Bronson has sourced a
sizable amount of capital to contribute towards startup and combined with a
completed business plan Mr. Bronson can apply for a small business loan through a
local bank.

Additionally, Mr. Bronson is in negotiations with a local property management

company for a property located at Bourgade St. and 87th St. that is ideally situated
close to I-435.

Once the property lease is secured, the business plan complete, and the small
business loan secured, planning for operations can begin in earnest. Additionally,
Mr. Bronson is currently seeking management expertise with liquor sales industry
experience to assist him with Bronson's operations and specifically management
issues.

2.5 Vision & Mission StatementBack To Top

Mr. Bronson's vision is centered on maintaining the convenience factor for Bronson's
liquor store consumers.

To this end, Bronson's vision statement states:

Convenience first, Service second, and Profitability third.

Mr. Bronson mission statement is composed to ensure that Bronson's employees all
understand the business priorities:

All liquor store consumers will be served as if Bronson's were the last place a liquor
store consumer will visit and no liquor store consumer will leave the premises
feeling as if they have not been taken care of.

III. Products and Services

3.1 Product DescriptionBack To Top

The liquor sales industry is a multi-billion dollar a year industry and as such, there
are a host of services that various liquor store companies offer.

However, Bronson's will adhere to a policy of less is best in this regard although the
list of its products and services will be enough to support the community for most of
its liquor store supplies requirements that are needed on a regular basis.

Bronson's will offer the following services and products:

Full line of Whisky, Rum, Vodka & Tequila Products

All the Popular Domestic Beers
A Selection of Popular Foreign Beers
Mixed Drink Products
Cigarettes & Related Supplies

While there are other potential services that might be integrated into the business
operations such as cigar sales, Bronson's will initially refrain from expanding into
these and other services in order to limit expenses as well as to conserve resources.

3.2 Service DescriptionBack To Top

The service dimension at Bronson's is a critical part of the business success both in
the short and long-term. The liquor store consumers convenience is to be held at
premium.

While the nature of the liquor sales industry as well as the overall liquor store
supplies industry requires certain resource commitments that might prevent the
most personalized service possible, Bronson's employees will strive to ensure that
all liquor store consumers are greeted in a pleasant manner.

The company will also ensure that its consumers have their needs met to the fullest
extent, and thanked personally with eye contact for their patronage.

IV. Marketing Plan

4.1 Industry OverviewBack To Top

The liquor supply and sales industry is a popular one both internationally and
nationally. Presently the global alcoholic beverage industry grew by 1.7% to a value
in excess of $945 billion recently and is expected to surpass $1,034 billion by
2013.1 Of all alcoholic beverages, beer, cider and flavored alcoholic beverages
account for some 50% of the global sales in alcohol products.

Nationally, the character of the alcoholic beverage industry is somewhat similar but
not without its peculiarities.

The national alcoholic beverage industry is valued at approximately $151.5 billion

and is expected to increase to more than $163 billion by 2013.2 The United States
(US) market forms about 16% of the global market in alcohol sales and beer, cider
and flavored alcoholic beverages account about 52.9% of all alcohol sales.

Additionally, as the following graphic details, the largest producer and seller of
alcohol products is Anheiser-Busch inBev.

Beverage Industry Overview

Most critically, the other category, which amounts to 32.6% of the market, leaves
substantial room for independent producers and sellers of alcoholic beverages
within which to market and sell these and other producers products.

4.1.1 Market SizeBack To Top

The trend for US growth in the liquor sales and supply industry and for consumers is
to spend more on liquor sales and supply services because of the growing US
population as a whole. However, the industry will still benefit from the baby-boomer
generation as it grows older and continues to have more leisurely and free-time to
enjoy or partake of alcoholic beverages. Some economists are forecasting average
annual revenue growth in the mid 4% range for the next couple of years.1 This
implies that the Lenexa area will not only benefit from an expanding population but
a generally stable economic climate as well.

4.1.2 Target MarketBack To Top

The population in Lenexa proper is approximately 44k according to the most recent
estimates:

2006 2000 1990

44,520

40,238

34,034

However, Lenexa sits in close proximity to Kansas City which itself has a much
larger population. Additionally, the location being selected sits adjacent to a major
freeway making it readily accessible to potentially many more liquor store
consumers.

Lenexa is also a fairly wealthy area compared to national averages with a per capita
income of about $30 compared to the national average of $21,000 but it has
significant population of middle-income families as well that are underserved
because of Lenexas perceived economic status in the area.

Bronson's location will sit abreast of several of these middle and high income areas
as the following map illustrates:

The selected location is near 87th and I-435 which is nearest to the low-income area
as indicated by the legend below:

Thus, there exists in Lenexa a highly underserved market of thousands of

individuals who, not only desire but require liquor sales and supply services for
occasions such as personal or professional entertainment, are not having those
services conveniently met.

4.1.3 Marketing ObjectivesBack To Top

Bronson's marketing objectives are fairly straightforward and simple. This allows
ownership the opportunity to focus on operations and service while still achieving
sales objectives and service metrics:

Reach 100 new liquor store consumers a month for the first 12 months
Develop a word-of-mouth reputation
Achieve first year revenues of $2,364,839
4.2 Products/ServicesBack To Top

Bronson's initial products and services will be limited in scope in order to allow
ownership and management to establish a local market and reputation by focusing
on operations and sales. The initial products and services offered will be:

Full line of Whisky, Rum, Vodka & Tequila Products

All the Popular Domestic Beers
A Selection of Popular Foreign Beers
Mixed Drink Products
Cigarettes & Related Supplies
By focusing solely on these initial limited services Bronson's can establish itself as
the liquor store of choice to the local population. However, after 3 years of
operations Bronson's intends expand into other areas of the local metropolis as well
as some the outlying metropolitan areas with new locations.

By moving into these expanded areas and geographic regions Bronson's ensures
that it will be the liquor sales and supply center of choice for an even larger
percentage of the local Lenexa population.

4.2.1 Pricing StrategyBack To Top

Since Bronson's services and products will be initially limited in scope, the pricing
scheme is more manageable than might otherwise be the case. The main product
and service for Bronson's initially is its various alcohol beverages, mixers, and
drinking supplies such as glasses, shakers, and carafes.

The following table outlines the graduated average prices that Bronson's will charge
for its liquor sales and products:

Bronsons Spirits Average Price Bronsons Beer Average Price (per 6 pack)
Bronsons Cigarettes Average Price
Bronsons Wine Average Price (per
bottle)
Bronsons Mixer Average Price (per bottle)
$12

$8

$4.20 $8

$54.2.2 Promotion StrategyBack To Top

The company will have an integrated promotion strategy that begins with a grand
opening and extends through local advertising.

However, marketing expense will be gradually lowered over the course of the first
12 months as word-of-mouth is established in the community. The initial marketing
and promotion strategy is as follows:

A Grand Opening Week: Grand opening will consist of 10% off all liquor sales and
services for all Bronson's products with advertising placed in the local paper for 1
week before grand opening and during grand opening week
Monthly specials printed in the local paper that offer a 15% reduction in liquor store
products upon redemption
A monthly radio spot featuring Bronson's service with convenience sales slogan
4.2.3 Distribution/Placement StrategyBack To Top
Bronson's is a single location liquor store competitor. Bronson's will operate from
1482 Bourgade St & 87th St in Lenexa, Kansas. Bronson's depends primarily on
walk-in and drive-by traffic and its services are delivered in a personal manner.

4.3 Competitor Analysis

RIMANN Liquors

Bronson's

Ensminger Retail

Critical Success Factors

Wt. Score

Weight

RatingWt. Score

RatingWt. Score

Management

.60

.40

.80

Reputation/Branding

.15

.30

.30

Financial Position

.15

.30

.30

.60

Services

.20

.20

.1

Present Strategies .05

.20

.15

.10

Locations/Size

.05

.10

.20

.20

Market Focus

.20

.80

.80

.80

.05

.20

.45

Rating

Fees

.15

Total 1.00

.30
2.80

.15
2.50

.30
3.354.4 SWOT AnalysisBack To Top

Strengths: Bronson's primary strength is its insistence on offering the liquor store
consumer convenience. Within the target population this is a valuable service
feature for which people will return.

Another strength for the business is Bronson's willingness to make its pricing
structure more transparent. While it must charge more for certain products this is
in-line with industry practice to offset the rising costs associated with state
licensure.

Weaknesses:

One of Bronson's primary weaknesses is the founder's relative lack of experience in

the industry. However, Mr. Bronson hopes to offset this weakness by hiring a
competent manager with a background in the liquor sales industry.

Opportunities:

The liquor sales industry is a growth industry. Bronson's can count on a growing
liquor store consumer base. Additionally, research indicates that many people with
liquor and alcohol product needs choose a liquor store location because of its
community based location and convenience.

Threats:

Bronson's operates in an industry that carries a substantial degree of operating cost

because of the amount of inventory that must be carried. However, because of the
nature of the liquor sales industry, Bronson's must mitigate risk primarily in the
same manner as its competitors and this is through wider margins that compensate
for these increasing state and federal standards for alcohol product compliance.

Another threat of course is industry regulation and oversight which is now

considered a priority business consideration.

Strengths
Liquor store service w/convenience
Professional management
Transparent pricing structure
Plans for expanded locations
Opportunities
Expanding market growth
Undifferentiated rival services
Consumer demand
New consumers from the youth market
Weaknesses
Lack of brand recognition
Lack of market experience
Dependence on industry regulators
Threats
Sustained price competition
Industry regulation
Competitor entry into the local market
4.5 TOWS Strategy DevelopmentBack To Top TOWS Matrix
External Opportunities

External Threats

Internal Strengths SO: Bronsons service with convenience format/expanding

market
ST: Bronsons transparent pricing structure/industry regulation
Internal Weaknesses
WO: Lack of industry experience/market shift from liquor
store to grocery store purchases WT: Lack of industry experience/evolving industry
sales & service

The tows matrix indicates that Bronson's has several strategic options available to
it. Because the nature of the industry is evolving so rapidly, Bronson's ownerships
lack of industry experience is somewhat mitigated because the industry itself is
making much of its past attributes meaningless. Additionally, this lack of industry
experience is also mitigated by the rapidly evolving character of the liquor sales and
supply services being offered by these liquor store competitors such as grocery
stores and similar.

Combined with Bronson's consumer-centric format and its regulation friendly

operations, Bronson's strategy should be based on maintaining high customer
service metrics and strict compliance with industry and regulatory guidelines
relative to regulations such as no sales to minors and similar.

4.6 Forward Strategy & Future OutlookBack To Top

The liquor sales industry is not perhaps as susceptible to new competitor entry and
expansion of existing competitors to make the market difficult for single location
startups such as Bronson's.

However, it is facing some developing retail sales trends such as the sales of alcohol
and related products in supermarkets and groceries nationwide.

Obviously, this trend, which is beyond the liquor sales industrys control, would
directly impact Bronson's revenues in the long-term.

Therefore, these and other developments provide the rationale for Bronson's longterm plan to expand its range of products beyond strictly liquor sales and services
and into related sales such as cigars and cigar smoking supplies.

V. Operational Plan

5.1 ProductionBack To Top

All services and products are to be offered only at the single, selected location
initially. Employee training and development as well as liquor store customer service
will occur within this lone facility.

Employees will receive liquor sales and supply as well as management training and
will become certified in liquor store customer service delivery and management.

5.2 LocationBack To Top

Bronson's is a single location liquor store competitor. Bronson's will operate from
1482 Bourgade St & 87th St in Lenexa, Kansas. Bronson's depends primarily on
walk-in and drive-by traffic and its services are delivered in a personal manner.

5.3 InventoriesBack To Top

Inventories of all products will be kept onsite. Because this is a locally established
business, any immediate need of supplies not had on hand can also be met by
Bronson's contacting one of the local distributors in the area.

Deposits to the bank will be made twice daily with scheduled pickups by a local
armed guard delivery service.

Cash on hand will be limited to daily need and cash needed for daily operations will
be picked up in the morning prior to opening.

5.4 SuppliersBack To Top

The primary supplier for all of Bronson's liquor products will be Premier Beverage
Inc which is located at 14320 W 101st Ter, Lenexa, KS 66215-1123. Premier
distributes most major spirits, beers/ales and mix drink products.

5.5 Exit StrategiesBack To Top

All companies expect to stay operational and financially solvent however, at times
this is not a feasible reality due to market conditions or other unexpected event. In

such a case, Bronson's will adhere to several strategies that will allow it to liquidate
its business in some fashion that best suits the particular circumstances:

Sale of Business to a 3rd party

Liquidation of assets
Bankruptcy through Chapter 13
VI. Management and Organization

6.1 Company Structure & OwnershipBack To Top

Bronson's will be owned entirely by Dane Bronson. It will be fully incorporated within
the state of Kansas and licensed to operate in Lenexa, Kansas. Bronson's will be
directed by Mr. Bronson and managed by another individual.

6.2 Core Management PersonnelBack To Top

President: Dane Bronson will be the President of the corporation and will act as a
working director of the corporation on a daily basis.

Manager: a manager will retained who has specific liquor sales industry experience
to oversee daily operations.

Lead Cashier: an employee will be hired and selected to act as lead service
representative and to assist the Manager in daily operations.

6.3 Roles & ResponsibilitiesBack To Top

President: the President will act as a working director. This role will be fulfilled by Mr.
Bronson and he will handle all strategic management for Bronson's. This includes
marketing plans and strategies, supplier relations, and product/service selection and
introduction.

Manager: the Manager will handle all daily operations. This includes hiring, firing,
and training of staff. This also includes scheduling and ensuring compliance with all
regulatory compliance issues relating to the sales of alcohol products.

Lead Service Representative: the Lead Cashier will act as a liaison between staff and
management as well as work shifts when the manager is not on duty. This individual
will monitor and schedule employee breaks and handle liquor store service issues
when they need to be escalated.

6.4 Salary StructureBack To Top

President: Mr. Bronson will draw a salary of $35,000 annually plus 5% of net once
net profits are achieved for the first 2 years. Mr. Bronson will draw a salary of
$55,000 plus 5% of net starting year 3.

Manager: the Manager will draw a salary of $30,000 annually plus 2% of net for the
first 2 years and $35,000 annually plus 2% of net starting year 3.

Lead Cashier: this individual will draw a salary of $25,000 plus 1% of net and
$27,500 plus 1% of net beginning in year 3.

6.5 Key Success FactorsBack To Top

The key success factors for Bronson's are an important part of the business plan
and operations. Failure to meet key success factors usually implies that a business
is being poorly managed or was poorly conceived.

The key success factors for Bronson's are:

Meet first year sales goals

Meet first year liquor store customer satisfaction objectives
Acquire standout manager and supervisor
Implement structured liquor store customer service training

Introduce 5 new product lines at year 3

VII. Personal Financial Statements

7.1 Personal Financial StatementsBack To Top

SECTION 1 INDIVIDUAL INFORMATION (Type or Print)
INFORMATION (Type or Print)

SECTION 2- OTHER PARTY

Name Name
Residence Address Residence Address
City, State, Zip

City, State, Zip

Position or Occupation

Position or Occupation

Business Name

Business Name

Business Address

Business Address

City, State, Zip

City, State, Zip

Res. Phone Bus. Phone

Res. Phone Bus. Phone

SECTION 3 STATEMENT OF FINANCIAL CONDITION AS OF

_________________________________________, 20__
Assets
(Do not include Assets of doubt value) In Dollars
Cash on hand and in banks

Liabilities

In Dollars

Notes payable to banks - secure

U.S. Gov't & Marketable Securities see Schedule A

unsecured

Notes payable to banks -

Non-marketable Securities - see Schedule B

Due to brokers

Securities held by broker in margin accounts

secured

Amounts payable to others -

Restricted or controlled stocks

Amounts payable to others - unsecured

Real Estate owned as personal residence See Schedule C

due
Unpaid income taxes and interest

Accounts and bills

Real Estate owned for investment purposes See Schedule D (attached)

estate owned as personal residence Mortgages payable - see Schedule C

Real

Loans receivable
Real estate owned for investment purposes mortgages
payable - see Schedule D
Automobiles and other personal property
Cash value life insurance - see Schedule E
Other assets - Itemized

Credit card/revolving debt

Other debts - Itemized

Total Liabilities
Total Assets

Net Worth = Assets

SOURCES OF INCOME FOR YEAR ENDED_____________________20______

Information
Salary, bonuses & commissions: $
of executor

Personal

Do you have a will? No or Yes ... if yes, name

Dividends
Net real estate income
describe

Are you a partner or officer in any other venture? If so

Other income (Alimony, child support, or separate maintenance Income need not be
revealed if you do not wish to have it considered as a basis for repaying this
obligation)
Obligations to pay alimony child support or separate maintenance payments? If so,
describe
Are any assets pledged other than as described on schedules? If so, describe

Total $
Contingent Liabilities
Do you have any contingent liabilities? If so, describe
through (date) ______________________

Income tax settled

Are you a defendant in any suits or legal actions?

As endorser, co-maker or guarantor $ Personal bank accounts carried at
On leases or contracts: $
Legal claims: $
Other special debt: $

Have you ever been declared bankrupt? If so, describe

Amount of contested income tax liens $7.2 Details of Personal Financial Statement:
Marketable Securities

Number of Shares & Face Value Description In Name Of Are These Pledged
Market Value

Non-Marketable Securities

Number of Shares & Face Value Description In Name Of Are These Pledged
Source ValueValue

Real Estate Owned: a Personal Residence

Address & Type Of Property

Title In Name Of
% Of Ownership
Date
Acquired
Cost Market ValueMortgage Maturity Mortgage Amount

Real estate owned for Investment Purposes

Address & Type Of Property

Title In Name Of
% Of Ownership
Date
Acquired
Cost Market ValueMortgage Maturity Mortgage Amount

Life Insurance Carried

Name of Insurance Company

Loans Cash Surrender Value

Owner of Policy

Benificiary

Face AmountPolicy

Bank or Finance Companies

Name & Address of Lender

Credit In The Name Of
Original Date
High Credit Current Balance

Secured or Unsecured

VIII. Startup Expenses and Capitalization

8.1 CapitalizationBack To Top

Capitalization of Bronson's will be in the form of a personal contribution of $50,000
by Dane Bronson, the founder and President of Bronson's Liquor Emporium.

Further capitalization will be in the form of a $75,000 small business loan

undersigned by the SBU but received through Premier Bank.

8.2 Startup ExpensesBack To Top

Expense Item

Cost

Remodel Location $38,500.00

Purchase Liquor Store Equipment
Purchase PC Hardware

$27,700.00

$2,000.00

Security Systems & Features

Initial Inventory

$2,000.00

Office Supplies

$250.00

Lease Supplies

$3.325.00

$1,400.00

Electricity Deposit $700.00

Water & Sewer Deposit

$400.00

Gas Deposit $650.00

Telephone Deposit $275.00
Payroll

$2,300.00

Liability Insurance $1500.00

Grand Opening Advertising

$2,500.00

Legal Professional Fees

$800.00

Miscellaneous Expenses

$500.00

Working Capital

$5,200.00

Total $90,000.0
IX. Financial Plan

9.1 Primary AssumptionsBack To Top

Cash Sales: Projected gross sales are based on the average of the monthly sales of
liquor store and related products at the single location for Bronson's.

Other Income: This income is provided through the sales of services and products
unrelated to alcohol such as cigarettes and related supplies.

Cost of Goods Sold: This figure is based on 35% of revenues which is the industry
corporate standard.

Payroll: This is based on one full-time owner and director, one full-time manager,
and six part and full-time liquor store cashiers according to the projected labor
schedule.

9.2 Summary of Financial ResultsBack To Top

1st Year Sales
net Income Total Bronson's Revenues Initial Cash Flows
Three Net Income
2,364,839 34,901
Back To Top

264,715

(00.00)

495,409.3 12 Month Profit/Loss

Profit Loss Forecast

9.4 3 Year Profit Projection

Year One

Year Two

Bronson's Liquor

Year Three

2,364,839

Less the cost of operations

5,202,645

7,591,132

2,096,056

4,578,327

6,604,286

Gross profit 268,783

624,318

986,846

Less total expenses

224,740

243,404

345,690

380,914

641,156

Net income before taxes 44,043

Provisioning for taxes

9142 76,184

Year

145,751

Net income after taxes

Balance Sheet

$34,901

$304,730

$495,409.5 Opening Day

Balance Sheet

9.6 Break Even AnalysisBack To Top

The business is projected to turn a profit or produce a net income within the first 12
months of operations. The net income projected is approximately $34,000 and
therefore breakeven will occur during the first 12 months of operations.

However, COGS (cost of goods sold) is relatively high because in the liquor sales
industry the total amount of revenue must account for the sum of the Bronson's
liquor sales and supply related revenues which is a relatively high sum.

This implies that breakeven will not be achieved until the 10th month of the first
year allowing for the final two operating months to account for the positive net
income reported for the period.

Research Bibliography

Alcoholic Drinks in the United States. (2009). Datamonitor, Industry Profile, 00722201.
Barnes, S. (2010). Wine-in-Supermarkets Proposal Offers Benefits for Liquor Stores.
Times Union, 01(21).
Beer, Wine, and Liquor Stores. (2010). Industry Statistics Sampler, U.S. Census
Bureau
Ensiminger Retail Liquor. (2010). Ensiminger Retail Liquor, 11052 Quivira Road,
Overland Park, KS.
Global Alcoholic Drinks Industry Profile. (2009). Datamonitor, 0199-2201.
Lenexa. (2010). U.S. Census Bureau (online).
North American Industry Classification System. (2010). U.S. Census Bureau
RIMANN Liquors. (2010). RIMANN Liquors

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