Strategic Audit of a Corporation ( Honda )

I.

Current Situation

A. Current Performance
B. Strategic Posture
Mission

Maintaining a global viewpoint, we are dedicated to supplying products of the

highest quality, yet at a reasonable price for worldwide customer satisfaction.

Vision
Securing the future through ecotechnology
Seeking solutions for a harmonious environment
Shifting the social paradigm
Pursuing new frontiers for life
Strategies
Policies

II.

Proceed always with ambition and youthfulness.

Respect sound theory, develop fresh ideas, and make the most
effective use of time.

Enjoy your work and encourage open communications.

Strive constantly for a harmonious flow of work.

Be ever mindful of the value of research and endeavor.

Corporate Governance

A. Board of Directors (Fumihiko Ike is not a member of any board)

1. Fumihiko Ike, Chairman of the Board
Fumihiko Ike, Chairman and Representative Director of the Company, appointed
in April 2013 (presently held) Director of the Company from June 2003. Chief
Operating Officer for IT Operations, appointed in April 2012. Responsible for
Government & Industrial Affairs, appointed in April 2012 (presently held) Senior
Managing Officer and Director of the Company, appointed in April 2011
(presently held) Chief Operating Officer for Business Management Operations,
appointed in April 2011 (presently held), Risk Management Officer, appointed in
April 2011 (presently held), General Supervisor, Information Systems appointed

in April 2011, Chief Operating Officer for Regional Operations (Asia & Oceania),
appointed in April 2008. President and Director of Asian Honda Motor Co., Ltd.,
appointed in April 2008. Managing Director of the Company, appointed in June
2007. Chief Operating Officer for Business Management Operations, appointed in
April 2006. Director of the Company, appointed in June 2003, Chief Operating
Officer for Power Product Operations, appointed in April 2003 Joined Honda in
February 1982.

2. Tetsuo Iwamura, Director, Corporate Brand Officer; Chairman of

the board, American Honda Motor Co., Inc (Tetsuo Iwamura is not
a member of any boards)

Tetsuo Iwamura, Corporate Brand Officer,appointed in April 2014

(presently held). Chairman of American Honda Motor Co., Inc.,
appointed in April 2014 (presently held). Chief Operating Officer
for Automobile Operations, appointed in April 2013 (presently
held) Risk Management Officer, appointed in April 2013
(presently held) Executive Vice President, Executive Officer and
Representative Director of the Company, appointed in June 2012
(presently held); Senior Managing Officer of the Company,
appointed in June 2011; Senior Managing Officer and Director of
the Company, appointed in April 2011; Senior Managing Director
of the Company, appointed in June 2008; Chief Operating Officer
for Regional Operations (North America), appointed in April 2007
(presently held); President and Director of Honda North America,
Inc., appointed in April 2007 (presently held); President and
Director of American Honda Motor Co., Inc., appointed in April
2007 (presently held); Managing Director of the Company,
appointed in June 2006; Chief Operating Officer for Regional
Operations (Latin America), appointed in April 2003; President
and Director of Honda South America Ltda., appointed in April

2003; President and Director of Moto Honda da Amazonia Ltda.,

appointed in April 2003; Director of the Company, appointed in
June 2000; Chief Operating Officer for Parts Operations,
appointed in April 2000; General Manager of Overseas Operation
Office No. 1 for Regional Operations (the Americas), appointed in
June 1999; Joined Honda in April 1978.

3. Masahiro Yoshida, Director and Compliance Officer (Masahiro

Yoshida is not a member of any boards)

Masahiro Yoshida, Managing Officer and Director of the Company,

appointed in April 2013 (presently held), Compliance Officer,
appointed in April 2012 (presently held), Operating Officer and
Director of the Company, appointed in April 2011 (presently
held), Director of the Company, appointed in June 2010, Chief
Operating Officer for Business Support Operations, appointed in
April 2010 (presently held), General Manager of Hamamatsu
Factory of Production Operations, appointed in April 2008,
Operating Officer of the Company, appointed in June 2007,
Responsible for Human Resources and Associate Relations for
Business Support Operations, appointed in April 2007, Joined
Honda in April 1979.

4. Yuji Shiga, Director and Chief Operating Officer, Power Product

Operations
(Yuji Shiga is not a member of any boards)
Yuji Shiga, Director of the Company from June 2012; Operating
Officer and Director of the Company, appointed in June 2012
(presently held); Chief Operating Officer for Power Product

Operations, appointed in April 2012 (presently held); Operating

Officer of the Company, appointed in April 2011; Responsible for
CIS countries, the Middle & Near East and Africa for Regional
Operations, appointed in April 2011; General Manager of
Operation Office No. 2 in Regional Operations (Asia & Oceania),
appointed in April 2010; General Manager of Operation Office No.
1 in Regional Operations (North America), appointed in April
2009; President of Jialing-Honda Motors Co., Ltd., appointed in
June 2005; Joined Honda in April 1982.

5. Shinji Aoyama, Chief Operating Officer, Motorcycle Operations

and Director (Shinji Aoyama is not a member of any boards)

Shinji Aoyama, Director of the Company, appointed in June 2013

(presently held). Chief Operating Officer for Motorcycle
Operations, appointed in April 2013 (presently held). Operating
Officer and Director of the Company, appointed in June 2013
(presently held) Chief Operating Officer for Motorcycle
Operations, appointed in April 2013 (presently held) Operating
Officer of the Company, appointed in April 2012 General Manager
of Motorcycle Business Planning Office for Motorcycle Operations,
appointed in April 2011 Joined Honda in April 1986

6. Hideko Kunii, Independent Director (Hideko Kunii is not a member of any

boards)

Hideko Kunii, Director of the Company, appointed in June 2014

(presently held). General Manager of Gender Equality Promotion

Office, Shibaura Institute of Technology, appointed in October

2013 (presently held). Deputy President, Professor, Shibaura
Institute of Technology Graduate School of Engineering
Management, appointed in April 2013 (presently held). End of
tenure as Chairperson of Ricoh IT Solutions Co., Ltd. in March
2013. End of tenure as Associate Director of Ricoh Co., Ltd. in
March 2013.Professor, Graduate School of Engineering
Management, Shibaura Institute of Technology, appointed in April
2012 (presently held). Vice Chairperson of Japan Information
Technology Service Industry Association, appointed in June 2011
(presently held). Cabinet Member of Gender Equality Bureau
Cabinet Office, appointed in August 2009 (presently held).
Member of Committee of Innovation Network Corporation of
Japan, appointed in July 2009 (presently held). Chairperson of
Ricoh IT Solutions Co., Ltd., appointed in July 2009. Associate
Director of Ricoh Co., Ltd., appointed in April 2009. Chairperson
of Ricoh Software Co., Ltd. (Current Ricoh IT Solutions Co., Ltd.),
appointed in April 2008. Corporate Senior Vice President of Ricoh
Co., Ltd., appointed in June 2005. General Manager of Software
Research & Development of Ricoh Co., Ltd., appointed in October
2002. Corporate Vice President of Ricoh Co., Ltd., appointed in
June 2000. The University of Texas at Austin, Doctor of
Philosophy, May 1983. He Joined Ricoh Co., Ltd. in May 1982. San
Jose State University, Master of Science-Computer and
Information Sciences, January 1976. He completed his studies
from Ochanomizu University, Master of Science-Physics, March
1973.

7. Noriya Kaihara, Head of Service Supervisory Unit for Automobile

Operations, Chief Operating Officer, Customer Service Operations
and Director (Noriya Kaihara is not a member of any boards)

Noriya Kaihara, Chief Operating Officer for Customer Service Operations,

appointed in April 2014 (presently held). Head of Service Supervisory Unit for
Automobile Operations, appointed in April 2014 (presently held). Operating
Officer and Director of the Company, appointed in June 2013 (presently held)
Operating Officer of the Company, appointed in April 2013 Chief Quality Officer,
appointed in April 2013 (presently held) General Manager of Automobile Quality
Assurance Division, appointed in April 2012 General Manager of Parts Sales and
Service Division for Customer Service Operations, appointed in April 2010 Joined
Honda in April 1984.

8. Kohei Takeuchi, Director and Chief Operating Officer, Business

Management Operations (Kohei Takeuchi is not a member of any
boards)

Kohei Takeuchi, Operating Officer and Director of the Company,

appointed in June 2013 (presently held) Chief Operating Officer
for Business Management Operations, appointed in April 2013
(presently held). Operating Officer of the Company, appointed in
April 2011 General Manager of Accounting Division for Business
Management Operations, appointed in April 2010 Joined Honda in
April 1982.

9. Takanobu Ito, Director, President, Chief Executive Officer and

Chief Operating Officer for Automobile Operations (Takanobu Ito
is not a member of any boards)

Takanobu Ito, Director of the Company from June 2000, President, Chief
Executive Officer and Representative Director of the Company, appointed in April
2011 (presently held), Chief Operating Officer for Automobile Operations
appointed in April 2011 (presently held), President and Director of the Company,
appointed in June 2009, President and Director of Honda R&D Co., Ltd.,
appointed in April 2009, Senior Managing Director of the Company, appointed in
June 2007, Chief Operating Officer for Automobile Operations, appointed in April

2007, Managing Officer of the Company, appointed in June 2005, General

Manager of Suzuka Factory of Production Operations, appointed in April 2005,
General Supervisor, Motor Sports, appointed in April 2004, Managing Director of
the Company, appointed in June 2003, Responsible for Motor Sports, appointed in
June 2003, President and Director of Honda R&D Co., Ltd., appointed in June
2003, Senior Managing Director of Honda R&D Co., Ltd., appointed in June
2001, Director of the Company, appointed in June 2000, Executive Vice President
of Honda R&D Americas, Inc., appointed in April 1998, Joined Honda in April
1978.

10.

Yoshiharu Yamamoto, Director, Senior Managing Officer and

Chief Operating Officer for IT Operations (Yoshiharu Yamamoto is

not a member of any boards)
Yoshiharu Yamamoto, Chief Operating Officer for IT Operations, appointed in
April 2013 (presently held) Director of the Company from June 2011; Senior
Managing Officer and Director of the Company, appointed in April 2012
(presently held); Managing Officer and Director of the Company, appointed in
June 2011; Managing Officer of the Company, appointed in April 2011; President,
Chief Executive Officer and Director of Honda R&D Co., Ltd., appointed in April
2011 (presently held); Executive Vice President and Director of Honda R&D Co.,
Ltd., appointed in June 2010; Senior Managing Director of Honda R&D Co., Ltd.,
appointed in June 2007; Managing Director of Honda R&D Co., Ltd., appointed
in June 2005; Joined Honda in April 1973.
11.

Nobuo Kuroyanagi, Independent Director (Nobuo Kuroyanagi is

not a member of any boards)

Nobuo Kuroyanagi, Director of the Company, appointed in June
2009 (presently held). Senior Advisor of The Bank of TokyoMitsubishi UFJ, Ltd. (BTMU), appointed in April 2012 (presently
held). End of tenure as Director of BTMU in March 2012. End of
tenure as Director of Mitsubishi UFJ Financial Group, Inc. (MUFG)
in June 2010. Director of MUFG, appointed in April 2010.
Chairman of BTMU, appointed in April 2008. President and CEO of
MUFG, appointed in October 2005.

12.

Takashi Yamamoto, Director, Head of Automobile Production

for Automobile Operations; President and Chief Executive Officer,

Honda Engineering Co., Ltd (Takashi Yamamoto is not a member
of any boards)
Takashi Yamamoto, Representative of Automobile Development, Purchasing and
Production for Automobile Operations, appointed in April 2014 (presently held).
Head of Automobile Production for Automobile Operations, appointed in April
2013 (presently held) Chief Production Officer, appointed in April 2013 (presently
held) Senior Managing Officer and Director of the Company, appointed in June
2012 (presently held) Senior Managing Officer of the Company, appointed in
April 2012, Chief Operating Officer for Production Operations, appointed in April
2012 (presently held), Managing Officer of the Company, appointed in April 2011,
General Manager of Automobile Production Planning Office in Production
Operations, appointed in April 2011 (presently held), President and Director of
Yutaka Giken Co., Ltd., appointed in June 2009, Managing Officer of the
Company, appointed in June 2007, General Manager of Saitama Factory of
Production Operations, appointed in April 2007, Operating Officer of the
Company, appointed in June 2005, President and Director of Honda
Manufacturing of Alabama, LLC, appointed in April 2005, Responsible for
Quality, Certification and Regulation Compliance, appointed in April 2004.

13.

Toshihiko Nonaka, Director and Executive Vice President,

Honda R&D Co., Ltd. (Toshihiko Nonaka is not a member of any

boards)

Toshihiko Nonaka, Director of the Company, appointed in June 2014 (presently

held). Chief Operating Officer for Automobile Operations, appointed in April
2014 (presently held). Executive in Charge of Product and Brand Strategy for
Automobile Operations, appointed in April 2013. Executive Vice President,
Executive Officer and Director of Honda R&D Co., Ltd., appointed in April 2012.
Managing Officer of the Company, appointed in April 2011 (presently held).
Executive in Charge of Production for Automobile Operations, appointed in April
2011. Senior Managing Officer and Director of Honda R&D Co., Ltd., appointed
in April 2011. Senior Managing Director of Honda R&D Co., Ltd., appointed in
June 2010. Joined Honda in April 1978.
B. Top Management

III.

External Environment:
Opportunities and Threats (SWOT)

A. Natural Physical Environment: Sustainability Issues

B. Societal Environment
C. Task Environment
D. Summary of Internal Factors