Documente Academic
Documente Profesional
Documente Cultură
requirement
For the award of Post Graduate degree
Of
Master of business administration
Degree Programme of G.B, Technical University,
Lucknow
SESSION
2009 2011
Under the guidance of:
Dr. Abhioshek Maheshwari
Faculty of Management
Submitted By:
Gaurav Gupta
MBA III SEM
Roll No. 0907470029
A
PROJECT REPORT ON
STUDENT DECLARATION
I Gaurav Gupta Student of MBA III Sem hereby declare that the project
report written & submitted by me is my original work. & guidance of
Dr. Abhishek Maheshwari, Faculty of Management, DIMS , Meerut
The empirical findings & conclusions in this report are based on the
information collected by me during the training session.
Even if any mistake or error has been found then it is my humble request
to the readers to point out those errors & guide me accordingly.
GAURAV GUPTA
MBA III Sem
Roll No. 0907470029
PREFACE
This project has been designed to analyze the customers preferences &
behaviour towards vehicle finance. This project is useful for sales
manager engaged in practical selling work as well as strategies
formulation. The sales executive & sales person are primarily responsible
for formulating & implementing the strategies in various areas which
contribute to consumer satisfaction pricing, physical distribution,
marketing channels etc.
ACKNOWLEDGEMENT
An academic project work is diligent task which can be completed only
with the help of noble guidance. The credit for successful completion of
this project report goes to my respected Sir, Mr. Anuj Tyagi (Sales
Coordinator) ICICI Finance Ltd. Ghaziabad, who gave painstaking,
untiring help by guiding constantly the subject matter & also raising
pertinent issues.
INTRODUCTION
A project work on SCOPE OF VEHICLE FINANCE IN
GHAZIABAD based on market survey under the organization ICICI
BANK has beendone. The project work includes the survey of
vehiclemarket of region Ghaziabad. The major objective behind this
project workis to analyze the recent growth of vehicle market of
Ghaziabad and find out the scope of vehicle finance in Ghaziabad.
ICICI BANK is putting its best efforts to cater the needs of every
class of customers through lending based on easy terms and conditions
that would be beneficial for them. Under the competitive environment it
is required to study the market conditions ie. The financing schemes that
other competitors are providing so that proper plan may be derived out
leading to most effective way of finance.
HISTORY OF ICICI
1967 : ICICI made its first debenture issue for Rs. 6 crore, which
was
over subscribed.
1969 : First two regional offices in Calcutta and Madras were opened.
1972 : Second entity in India to set-up merchant banking services.
:
currency Units.
: ICICI commences leasing business.
1984 : Mr. S. Nadkarni appointed as the sixth chairman of ICICI.
1985 : Mr. N. Vaghul appointed as the seventh Chairman and
Managing Director of ICICI.
1986 : ICICI first Indian Institution to receive ADB Loans. First public
10
1997 : ICICI was the first intermediary to move away from single
11
OVERVIEW
ICICI Bank is Indias second largest bank with total assets of about Rs.
146,214 crore at December 31, 2004 and profit after tax of Rs. 1,391
crore in the nine months ended December 31, 2004 (Rs. 1,637 crore in
fiscal 2004). ICICI Bank has a network of about 530 branches and
extension counters and over 1,880 ATMs. ICICI Bank offers a wide range
of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its
specialized subsidiaries and affiliates in the areas of investment banking,
life and non-life insurance, venture capital and asset management. ICICI
Bank set up its international banking group in fiscal 2002 to cater to the
cross border needs of clients and leverage on its domestic banking
strengths to offer products internationally. ICICI Bank currently has
subsidiaries in the United Kingdom and Canada, branches in Singapore
and Bahrain and representative offices in the United States, China, United
Arab Emirates, Bangladesh and South Africa.ICICI Banks equity shares
are listed in India on the Stock Exchange,
Mumbai and the National Stock Exchange of India Limited and its
American Depositary Receipts (ADRs) are listed on the New York Stock
12
13
ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.
14
15
INDUSTRY PROFILE
Vehicle finance is becoming major issue and major area of operation for
corporate in India. Besides private sector, semi government and
nationalized banks are in the race. With various schemes to suit your
requirement and with attractive interest rates, these Vehicle finance
companies are offering most
seekers.
16
block of nine months. ICICI Bank also stands out for pioneering a host of
value added services. These include free assistance in locating properties
in select cities through a special division, Home Search. For borrowers,
theres a free accident insurance cover, and a loan shield insurance
policy that covers death, permanent disability and critical illness on
payment of special premiums.
OTHER INSTITUTIONS
The retail outlays of the institutions are giving services, which Vehicle
seekers often do not get with traditional Vehicle finance companies.
17
GOVERNMENT INSTITUTIONS
SBI Vehicle finance Ltd., a subsidiary of SBI, PNB Vehicle Finance Ltd.,
a subsidiary of PNB are also doing very good business. SBI Vehicle
Finance Ltd. is doing little bit slow for the time being but PNB Vehicle
Finance Ltd. has recently opened its new branch near Shoppers Stop,
Andheri. The timing are 12.00 noon till 8 pm and it remains closed on
Tuesday. BOB Vehicle Finance Ltd., a subsidiary of Bank of Baroda also
having very attractive Vehicle finance schemes. Can Fin Vehicle, very
aggressive subsidiary of Canara Bank in Southern India, is also doing
very good job in Western parts of the country. Nationalised banks are
coming in a very big way into Vehicle finance market. SBI, an oldest
18
financial institution and bankers for majority of Indians have entered with
interest rates of 12.24 %. PNB has crossed Rs. 50 crore alone in Mumbai
region for Vehicle finance in very short period of time. .
19
20
21
2001
Best Retail Bank in India from the Asian Banker
Product Innovation Award for Kid-e-bank account from the Asian
Banker.
Indias top 5 most respected companies, Business World Magazine.
2000
Best Bank Award by Global Finance
I-payment was selected as a finalist in the commercial credit
product or service category in the Asian Banking Awards
Featured amongst the best 15 bank web sites in the world reviewed
by Forbes Global
1999
Best IT usage Award by TCS Limited and Computer Society of
India.
22
23
advertisement on television.
20th Century Achievement Award for distinguished service to the
cause of Development Financing and promoting national economic
development by ADFIAP (Association of Development Financial
Institutions of Asia Pacific)
Best Presented Accounts by the Institute of Chartered
Accountants
of India for the third year running.
Ranked fifth in the survey of Indias Most Respected Companies,
Conducted by Business World and IMRB.
2000
Best CEO for innovative HR practices to Mr. Kamath by World
HRD Congress.
National HRD Network Award 2000 for innovative HR practices.
Rio Tinto Award for Long-term Commitment by Worldaware an
UK-based charity organization, for companies showing strong
commitment to development.
Fourth leading Company of India-Far Eastern Economic Review.
Fourth best company to work for in India in the Hewitt
Associates
24
DEPOSIT,
CURRENT
and
DEMAT
Apart from the usual facilities, you get a free ATM card,
interbranch Banking, Net banking, Bill pay, Phone Banking, Debit
card, Mobile banking, among other.
25
26
27
*MOBILE BANKING
Access your account on your mobile phone
screen at no airtime cost. Use SMS technology to conduct your
banking transactions from your cell phone.
28
CATEGORY
1 CARS
CATEGORY
2 CARS
CATEGORY
3CARS
CATEGORY
4CARS
CATEGORY
5 CARS
29
CAUTION PROFILE
Wine Merchant
Builder/Contractor/Building Material Supplier
Transporter
Film Industry Professional (including actors,directors,producers and
distributors)
Finance companies/ Financial services companies (except A and above
rated companies by ICRA/CRISIL)
Stock Brokers
Insurance Agents
Auto Spare Parts Dealers
Chit Funds/Nidhi Companies
Real Estate Agents / Property dealers
Advocates (Except High Court & Supreme Court Lawers)
STD/Xerox Booth Operators
Smalltime
Travel
&Tour
30
Operator
(<5employees)
NEGATIVE PROFILES
Politicians
Policemen (except IPS & IAS officers)
Bar Owner (including Bar cum Restaurants)
Video Parlor Operators
Cable Operators
Contractual Employees
HUFs, Trusts, Credits Societies
Time Share &Motels
Plantation Companies
31
APPLICATION FORM
CUSTOMER DETAILS
Name
Residential and office address with pin code
Marital status
House owner ship
Years at current address
Bank details
Phone number of residence and office
Date of Birth
32
2 OCCUPAQTIONAL DETAILS
Occupation
Employers Name
Years with current employer
Entity status
Line of business
Years of establishment
Two references
3 FINANCE DETAILS
Product, brand
Vehicle, model
Invoice price
Tendor
Finance amount
Scheme
No. of advance EMIs
33
Income
Tenure
<60 K 60K-100K
1-3
1-3
45
>100K-150K
1-3
4-5
Cat 1
70%
85%
85%
85%
85% 90%
85%
Cat 2
70%
70%
70%
85%
80% 85%
80%
Cat 3
60%
70%
0%
75%
0%
75%
0%
Cat 4
0%
50%
0%
50%
0%
50%
0%
Cat 5
50%
0%
0%
0%
0%
60%
0%
34
>150K
1-3
4-5
35
INCOME PROOF
SALARIED
Latest (any of last three months) salary slip from Govt/Limited
Company/Pvt ltd/MNCs
Salary certificate from Govt/ Limited Cos
ITR filled by Pvt Ltd Company Employees
Proof of continuity of employment >1 years (form 16 or appointement
letter/certificate from HR/ Prev salary slip 1 years old from Govt,ltd,MNC
SELF EMPLOYED
PARTNERSHIP FIRMS
*Financial (CA certified) + ITR/Assessment order/ITCC?Tax challans
>25k
*Audited financial with audit report
36
AGRICULTURAL INCOME
For all categories upto max. of Rs 15000/ For all categories upto Rs 30000/- subject to:
NIP CASES
1.
Memorandom of association
2.
Certificate of incorporation
3.
Partnership deed
4.
Audited financial
5.
ITRs<60k
6.
7.
8.
9.
37
NIP CASE
LTV of 85% for 3years on category 1 cars
1.
2.
3.
No cheque returns
4.
5.
CO-APPLICANTS
Co-applicant can be Parents,Spouse,Son & co-residing
daughter. Partnership Firm or Company if applicant is Partner/
Director &vice-versa
AGE PURPOSE
*
INCOME PURPOSE
PDC Purpose
38
TOP UP LOAN
Objective : To provide a top up loan to existing customers of ICICI Bank
car loans
39
POSSIBLE VARIANTS
Top up without foreclosing the earlier loan
In this case, a newe loan will be booked for the entire loan amount
and the termination value (including foreclosure charges) will be
deducted from the disbursement of the new loan
40
It is proposed yhat for the following LTV grid will be applied for clients
who meet modified product/credit norms
Income <=60k/No
income >60kto100k
proof provided
LTV
70%(as
against
currently)
100k
Norms
Validation
Vehicle to
be
funde
d
Maruti
800/
Maruti
Alto/Maruti
Zen
(petrol)/Santro/Wagon
R/Esteem/Accent/Honda
City(
only
manual
transmission models allowed)
6 years
Application
Form/
Valuation
report
Funding
to
individualSalaried and Self employed
for
personal
use( Taxi/Commercial use not
allowed)
Application
Form/
Identity
proof
Maximum
age ate the
end of the
tenor
Eligible
borrower
category
41
Application
Form/
Valuation
report
Deviation
Level
No
deviation to
be
excercised
on
this
norm
No
deviation to
be
excercised
on
this
norm
No
deviation to
be
excercised
on
this
norm
Should meet one comfort condition each out of the comfort condition listed in part A
and part B
Part A
Ownership
of
premises
No
deviation to
be
excercised
on
this
norm
Average
Should be 1.5 Balance to be calculated by No
bank balance times
the calculating
average
of deviation to
th
th
th
proposed EMI
balances on 5 ,15 ,25
be
of every month
excercised
on
this
norm
Repayment
As per section 6 As per section 6 b of car No
track
b of car loans loans credit policy
deviation to
credit policy
be
excercised
on
this
norm
Income
Minimum
Rs ITR/Form16/Salary
No
1.75 lac per Certificate
deviation to
annum
be
excercised
on
this
norm
42
PART B
Employment Minimum 2 years in the current Salaried:Form
/Business
employ6ment/ business and 3 years of 16/Appointment
stability
total stability at employment/business letter/ Identity
card
Self
employed:ITR/
Sale
tax
regestration
Previous car This should be
Photocopy of
ownership
1) a vehicle other than which is the regestration
proposed to be funded
book
2) should not be more than 3 years
old when acquired
3)
should have been in
applicants/spouse/proprietorshi
p/name for at least 12 months
Credit card
Latest
billing
statement and
one
more
billing
statement
pertaining
to
last six months
should
be
collected
43
No
deviation
to
be
excercised
on
this
norm
Credit
manager
and above
can sign
off
the
deviation
of
ownership
vintage of
less than
12 months
but more
than
3
months
No
deviation
to
be
excercised
on
this
norm
<city
name>ucExten#
(e.g. ChennailucExten#1 ,ChennailucExten#2 and so on)
REFINANCEVARIANT OF THE USED CAR POLICY
PRODUCT OVERVIEW :
Re-finance essentially means providing funding for an asset which has
already been acquired by the applicant seeking loan. The risks envisaged
in the re-finance are higher as compared to re-sale transaction on account
of the unknown end use and notional equity vis--vis actual equity
contribution
Additional/modified norms
NORMS
Maximum
loan value
CRITERIA
Rs 5.00 Lacs
VALIDATION
DEVIATION
Application Form
1) Upto
20%
and ITRs
NCM/
NSM/Risk
head/Business
Head
2) Beyond
20%
Business
Head
/Risk
Head
44
Minimum
Loan tenor
1)RCM/
NSM/Risk
head/Business
Head for caution
profile upto 24
months
2)
NSM/Risk
head/Business and
above for any
other combination
of
tenors
and
profiles
45
business for
at least 5
years(self
employed)/i
n
current
job for 3
years
(salaried)
3) Repayment
track
4) Healthy
bank
statement
business/audite
d
financials/salar
y
slip/Form16/Letter from
the employer
3) As defined in
the section 6(b)
of the auto
policy
4) As defined in
the section 5 of
the auto policy
for
the
alternate to the
income proof
LTV
1)Up
to
5%-NCM/NSM/Business
head/Risk head
46
LTV GRID
Income
<=60k
LTV as 65%
% of
>60kto100k
>100k
70%
75%
Should meet one comfort condition each out of the comfort condition listed in part A
and part B
Part A
Ownership
of
premises
No
deviation to
be
excercised
on
this
norm
Average
Should be 1.5 Balance to be calculated by No
bank balance times
the calculating
average
of deviation to
th
th
th
proposed EMI
balances on 5 ,15 ,25
be
of every month
excercised
on
this
norm
Repayment
As per section 6 As per section 6 b of car No
track
b of car loans loans credit policy
deviation to
credit policy
be
excercised
on
this
norm
Income
Minimum
Rs ITR/Form16/Salary
No
1.75 lac per Certificate
deviation to
annum
be
excercised
on
this
norm
47
CAR LOANS AT
.ICICI BANK
CAR LOANS
ICICI bank car loans scheme is the most convenience way to get the loan
for your new dream car.
48
DOCUMENTATION:
Proof of Identy: Passport copy , PAN card, Voter ID, Driving
license.
Income proof: Latest salary slip with Form No 16
Address proof: Ration card, Driving license, Telephone bill,
PAN card, Voter card/ Electricity bill.
49
DOCUMENTATION:
Proof of identy: Passport copy, PAN card, Voter ID card,
driving license.
Income proof: Latest ITR
50
51
52
53
54
No guarantor required.
FOR
SELF
INDIVIDUAL
EMPLOYED
OR
SALARIED
55
56
RESEARCH METHODOLOGY
Research methodology is a systematic way, which consists of series of
action steps, necessary to effectively carry out research and the desired
sequencing to these steps. The marketing research is a process of involves
a no. of inter-related activities, which overlap and do rigidly follow a
particular sequence. It consists of the following steps: Formulating the objective of the study
Designing the methods of data collection
Selecting the sample plan
Collecting the data
Processing and analyzing the data
Reporting the findings
Objective of Study
Research Design
Sample Design
Data Collection
Data Analysis
Report of findings
57
58
RESEARCH DESIGN
Research design specifies the methods and procedures for conducting a
particular study.
A research design is the arrangement of conditions for collection and
analysis of the data in a manner that aims to combine relevance to the
research purpose with economy in procedure. Research design is broadly
classified into three types as
Exploratory Research Design
Descriptive Research Design
Causal Research Design
I have chosen the descriptive research design.
59
METHOD ADOPTED
The method adopted for the study is survey method. The data
is collected through questionnaires. The sample size for car market is 8
for 2 wheeler market are 9 and for customer it is 250. The sampling used
for collecting data from the customers is accidential sampling.
SURVEY PLACE
The project has been done in Ghaziabad City, in State
Uttaranchal with LUXMI FNANCERS DSA OF ICICI BANK.
SURVEY TOOL
For the purpose of the study, data of last two financial year
2005 and 2004 has been taken into account. Thus for carrying out the
study the method adopted is questionnaire method for the purpose of data
collection. These questionnaires are in the form of structured one. There
were basically two types of questionnaires that were designed.
60
FIELDWORK
The questionnaire administrating covered a period of
40 days. All the major showrooms of vehicle are visited and the
appropriate data was collected through filling questionnaire by the
appropriate person.
Apart from these 250 customers has been surveyed
through especially designed questionnaire to know the scope of vehicle
finance in Ghaziabad.
61
DATA ANALYSIS
FIG NO 1.
SALES CHART OF THE TWO WHEELER
COMPANIES IN GHAZIABAD(Last 2 years sales)
S
Company
NO.
1
2
3
4
5
6
7
8
9
BAJAJ
HONDA
H.
HONDA
TVS
KINETIC
HERO
YAMAHA
R.
ENFILD
LML
2003-2004
Total Cash
sales Sales
7530 5898
2600 1690
2400 1400
2004-2005
Financed Total Cash
Sale
sales
sales
1632
6822 5515
910
2300 1490
1000
2400 1400
Financed
sale
1307
810
1000
2150
1500
800
400
167
1600
900
500
200
83
550
600
300
200
84
2400
1400
850
600
287
1600
820
500
300
143
800
580
350
300
144
***
***
***
800
640
160
62
FIG NO 2
SALES GROWTH OF TWO WHEELERS IN
GHAZIABAD
(last one year)
SALES GROWTH
The above graph is showing that the total sales of the two wheelers have
increased in 2004-05 as compared to 2003-04 in Ghaziabad.
63
FIG NO 3
CASH AND FINANCED SALES RATIO OF TWO
WHEELERS MARKET IN GHAZIABAD
(last 2 years sales)
The above graphs are showing the percentage of financed sales ratio of
two wheelers have increased in 2004-05 as compared to 2003-04 in
Ghaziabad.
64
FIG NO 4
TOTAL
SALES
OF
TWO
COMPANIES IN GHAZIABAD
WHEELERS
Sales in 2003-04
Sales in 2004-05
The above graphs are showing the total sales of two wheelers companies
in Ghaziabad in year 2003-04 and 2004-05
65
FIG NO 5
SALES GROWTH OF TWO
COMPANIES IN GHAZIABAD
S No.
COMPANY
1
2
3
4
5
6
7
8
9
BAJAJ
HONDA
H HONDA
TVS
KINETIC
HERO
YAMAHA
R RNFILD
LML
WHEELERS
66
FIG NO 6
CASH AND FINANCED SALES OF TWO
WHEELERS COMPANIES IN GHAZIABAD
Cash and financed sales in 2003-04
The above graph showing the cash and financed sales of two wheeler
companies in Ghaziabad in year 2003-04 and 2004-05.
67
FIG NO. 7
FINANCED GROWTH OF THE TWO WHEELER
COMPANIES
S No.
COMPANY
1
2
3
4
5
6
7
8
9
BAJAJ
HONDA
H HONDA
TVS
KINETIC
HERO
YAMAHA
R RNFILD
LML
FINANCED
OF
20032004
1632
910
1000
550
600
300
200
84
***
FINANCED
OF
20042005
1307
810
1000
800
580
350
300
184
160
FINANCED
GROWTH
IN %
-19.91
-10.99
STABLE
+45.45
-3.33
+16.67
+50.00
+71.43
------
68
FIG NO 8
MARKET
SHARE
OF
COMPANIES in 2003-04
TWO
WHEELER
MARKET
SHARE
OF
COMPANIES in 2004-05
TWO
WHEELER
The above fig showing the market share of two wheeler companies in
Ghaziabad.
69
FIG NO. 9
TOTAL SALES CHART OF THE
WHEELERS MARKET IN GHAZIABAD
(last 2 year sales)
S
Company
NO.
1
2
3
4
5
6
7
8
2003-2004
Total Cash
sales Sales
HYUNDAI
475
87
TOYATA
144
22
TATA
850
298
G MOTORS 110
2
S
KODA ***
***
IND
FIAT
205
5
MAHINDRA 540
-AND
MAHINDRA
MARUTI
1600 800
FOUR
2004-2005
Financed Total Cash
Sale
sales sales
388
896
142
122
160
24
552
899
311
108
125
2
***
80
1
Financed
sale
754
136
588
123
79
200
540
234
580
3
--
231
580
800
1600
800
800
70
FIG NO 10
TOTAL SALES GROWTH OF FOUR WHEELERS
MARKET IN GHAZIABAD
The above graph showing the total sales of four wheelers have increased
in 2004-05 as compared to 2003-04.
71
FIG NO 11
FOUR
The above graphs are showing the percentage of cash and financed ratio
of four wheelers in Ghaziabad.
72
FIG NO 12
TOTAL
SALES
OF
FOUR
COMPANIES IN GHAZIABAD
WHEELER
SALES IN 2003-04
SALES IN 2003-04
The above graphs are showing the total sales of four wheeler companies
in Ghaziabad.
73
FIG NO. 13
SALES GROWTH OF THE FOUR WHEELER
COMPANIES IN GHAZIABAD
S No.
1
2
3
4
5
6
7
8
COMPANY
FINANCED
OF
20032004
HYUNDAI
475
TOYATA
144
TATA
850
G MOTORS
110
SKODA IND
****
FIAT
205
MAHINDRA AND 540
MAHINDRA
MARUTI
1600
FINANCED
OF
20042005
896
160
899
125
80
234
580
FINANCED
GROWTH
IN %
+86.33
+11.11
+5.76
+13.63
****
+14.15
+6.90
1600
STABLE
74
FIG NO 14
CASH AND FINANCED
WHEELERS MARKET
RATIO
OF
FOUR
The above graph is showing the cash and financed sales of four wheelers
companies.
75
FIG NO. 15
FINANCED GROWTH OF THE FOUR WHEELER
COMPANIES
S No.
COMPANY
1
2
3
4
5
6
7
HYUNDAI
TOYATA
TATA
G MOTORS
SKODA IND
FIAT
200
MAHINDRA AND 540
MAHINDRA
MARUTI
800
FINANCED
OF
20032004
388
122
552
108
FINANCED
OF
20042005
754
136
588
123
79
231
580
FINANCED
GROWTH
IN %
+94.32
+11.48
+6.52
+913.89
800
STABLE
+15.50
+6.90
76
FIG NO 16
MARKET SHARE OF
COMPANIES IN 2003-04
FOUR
WHEELER
MARKET SHARE OF
COMPANIES IN 2004-05
FOUR
WHEELER
77
FIG NO 1
PREFERENCE OF VEHICLE
Scooty
Scooty
FIG NO 2
Age wise preference of Bikes
Out of 40 percent who respond for bike are most of 18-25 years age
group because youngsters mostly prefer bike to others.
78
FIG NO 3
Age Wise Preference To Scooty
Out of 25 percent who respond for scooty are mostly of 18-25 years of
age group because middle class groups and girls mostly prefer scooty to
others. As it is easy, comfortable and economical.
FIG NO 4
AGE WISE PREFERENCE OF CARS
Out of 35 percent who responds for cars are mostly of 35-50 years age
79
FIG No 5
PRIORITIES IN SCOOTY SEGMENT
People prefer fuel efficiency more in scooty than other priorities because
middle class mostly purchase scooty and they want it more economical
for them.
80
FIG NO 6
PRIORITIES IN BIKES SEGMENT
People prefer look and fuel efficiency more in bikes than other priorities
because youngsters mostly prefer look in bikes.
FIG NO 7
PRIORITIES IN CARS SEGMENT
81
FIG NO 8
CASH/FINANCE RATIO IN BIKES
FIG NO 9
CASH/FINANCE RATIO IN SCOOTY
82
FIG NO 10
CASH/FINANACE RATIO IN CARS
FIG NO 11
PRIORITIES OF SCHEME
People mostly prefer low interest rate schemes and more time period of
EMI to other schemes.
83
FINDINGS
1. Two wheeler market are rising in Ghaziabad because of stiff
competition between two wheeler companies. Every company is
launching new model with attractive prices and with latest
technology in order to capture the market.
2. Customers are getting easy and hassle free finance option for
purchasing the vehicle because of emergence of various financial
institutions in Ghaziabad.
3. Total sales of most two wheelers companies are increasing.
4. Two wheeler companies like TVS, YAMAHA, ROYAL ENFIELD
are doing well in the market of Ghaziabad.
5. More than 2% of wheelers market has gone up in Ghaziabad in last
one year.
6. Four wheeler market is also rising in Ghaziabad because of easy
finance options provided by various financial institutions.
7. Almost all four wheeler companies sales have increased in last one
year.
84
8. Finance sales of four wheeler are increasing very fast than cash
sales.
9. In car segment there are various models available for every class of
customer.
10.In customer survey it has been found that there is a lot of scope for
vehicle finance in Ghaziabad in future.
85
86
87
LIMITATIONS OF SURVEY
1. Sample size of customers is very small ie.. 250 people as compared
to survey place ie. Ghaziabad.
2. In our customer survey some people was not ready to fill the
questionnaire.
3. Sometimes due to lack of respondents support it has become
difficult to get required information.
4. The data collected is approximate as it is obligatory for every
company to disguise its actual data.
5. The tool we used for the study was the structured questionnaire
which is itself has narrow scope.
6. The analysis done has got limited scope.
88
:
:
:
:
BAJAJ
ESPEE ENTERPRISES PVT LTD
93 NEW RAILWAY ROAD
274909,274187
:
:
:
HERO HONDA
GHAZIABAD MOTOR
81 HARIDWAR ROAD,CIVIL
2747343,274733
3.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
TVS MOTORS
B M AUTO
124/3A AZAD NAGAR
274565,274500
4.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
LML
PRAGATI SALES
36/2 HARIDWAR ROAD
274138,274398
5.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
HONDA
ESS ELL MOTORS
446/5,DEHRADUN ROAD
274362,274363
2.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
LINES
PHONE NUMBER
89
6.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
YAMAHA
SHREE VASU MOTORCYCLES
23,CIVIL LINES GHAZIABAD
265426
7.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
ROYAL ENFILD
AHUJA ENTERPRISES
94 CIVIL LINES
265082
8.
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
KINETIC
JAIN ENTERPRISES
714/3C PATHANPURA
271040,272796
90
:
:
:
:
COMMERCIAL HYUNDAI
COMMERCIAL AUTO PVT LTD
653 DELHI ROAD
26512,271882
NAME OF COMPANY
NAME OF DEALER
:
:
TOYOTA
COMMERCIAL MOTORS
SALES PVT LTD
ADDRESS
PHONE NUMBER
M22 RAMNAGAR,
INDUSTRIAL AREA,
SAHARANPUR ROAD
264162,264841
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
TATA
MALWA MOTORS
79 CIVIL LINES
264011
NAME OF COMPANY
NAME OF DEALER
:
:
ADDRESS
PHONE NUMBER
FIAT
FIAT MOTORCRAFT
AUTOMOTIVE
SUBHASH NAGAR CHOWK,
GHAZIABAD
264080
2.
3.
4.
91
5.
NAME OF COMPANY
NAME OF DEALER
:
:
ADDRESS
PHONE NUMBER
NAME OF COMPANY
NAME OF DEALER
ADDRESS
PHONE NUMBER
:
:
:
:
MARUTI
SHAKUMBARI MOTORS
130/1 DEFENCE COLONY
266097
6.
92
1) Name of Dealer .
2) Name of Company
3) Details of Firm
Name ..
Address .
93
(R)
E Mail ID ..
Model
Price
a)
b)
c)
d)
Model
Price
a)
b)
94
c)
d)
7) Financing companies you are attached with
a)
HDFC
b)
ICICI
c)
CITI BANK
d) CENTURION BANK
e) TATA FINANCE
f) KOTAK MAHINDRA
YEAR
MODELS
2003-2004
2004-2005
95
YEAR
MODELS
2003-2004
2004-2005
MODELS
2003-2004
2004-2005
96
MODELS
2003-2004
2004-2005
what
will
be
response..
13) If yes, what will be the criteria
14) Any other information .
97
your
Signature
Name
98
CUSTOMER QUESTIONNAIRE
1.NAME .
(A) 18-25
(B) 25-35
(B) 35-50
(D) Above 50
(A)BIKE
99
(B)CAR
(C)SCOOTY
100
(A)CENTURION BANK
(B)ICICI BANK
(C)HDFC
BANK
(D)KOTAK MAHINDRA
(E)TATA
FIANANCE
(F)OTHERS
101
BANK
(D)KOTAK MAHINDRA
(E)TATA
FIANANCE
(F)OTHERS
102
103
A/C NO
SIGNATURE
NAME
BIBLIOGRAPHY
REFERENCE BOOK:
Marketing Research (Author- G C Beri)
(Publish by Tata McGraw Hill Publishing Co. LTD., New
Delhi)
Third Edition (2002)
Marketing Management (Author- Rajan Sexana)
(Publish by Tata McGraw Hill Publishing Co. LTD, New Delhi)
104
www.icici.com
www.google.com
www.carsloanindia.com
www.rediff.com
105