Academic policy Document for Bachelor of Business

Administration BBA- Entrepreneurship Programme

1.
2.
3.
4.

School
UG/PG
Level: Diploma/ Degree
Proposed degree
nomenclature
5. Careers aimed at

School of Business Studies

Graduation
Degree
Bachelor of Business AdministrationEntrepreneurship
The program is designed to prepare future
entrepreneurs with the skills and knowledge to
start their own businesses. The program will focus
on:

6. Are different pathways

being envisaged? If yes,
what are the pathways or
specializations proposed.
7. Are different pathways
being planned for entries
with different
backgrounds? Give
details
8. Minimum credits required
9. Other graduation
requirements (training
etc.)
10.Any special evaluation
strategies.

Marketing research.
Entrepreneurship.
New Product Development.
Sales and Trading.
Financial planning.
Corporate Management.
Human Resource Management.
Family business planning

No.

Commerce/Mathematics as a subject at
Secondary Sr. level will be preferred.

135
Sr. Secondary (10+2) with 50% marks

A 6 week internship in an organization.

11. Curricular Design: Number of courses for

Language,
Communications skills

Number of
courses
4

Number of
credits
14

Percentage of
credits
10.37

Computer and other skiils

General, non-major
requirement
Core (compulsory)
Electives, streamed
Electives, not streamed
Projects

10

7.40

26
8

75
24

55.5
17.7

12

8.88

12. Mapping Table: Programme Objectives, Challenges and

Strategies:
Objectives & Challenges

Objectives
To provide students with the
basic theoretical knowledge of
local
and
global
business
opportunities.
Understand Process of Creating
new independent business
ventures/new ventures within
existing firms.

Strategies

To provide student with

knowledge of Ethical and social
responsibilities for entrepreneurs.
To provide student with
knowledge of developing
effective business plans to obtain
financing.

Pedagogy will be
practice oriented
using small case
studies
Workshops and
seminars on
current topics
Extensive handson practical
software
application such
as simulation
game,MSExcel,ERPetc.
Lectures by
Industry experts
Pearson Lab.

Course numbers
which
incorporate
these strategies
1.3,3.3,4.1,4.6,6.1

S2,S8,2.3,3.2,4.2.
6.2

S3,4.5

1.4,2.4,,3.2,4.3,S2
,S5

To
provide
student
with
knowledge of Legal issues related
to starting and operating a
business.

3.5

To provide student with

developing creativity and
understanding innovation.
To provide students with a basic
theoretical
knowledge
and
understanding of organisations,
their
management
and
the
environment
in
which
they

S7,3.3,4.2

1.6,2.3,3.2,6.1

operate .
Challenges
Diverse background of students:
many students with no
mathematical background, or no
commerce and accounting
background
Quantitative ability of incoming
students is generally week.
Communication ability in English
is quite poor.

Bridge Course will be

given at the starting of
the program

Bridge Course will be

given at the starting of
the program
First two semester
Functional English
course will be taught
with help of Pearson
labs.

BBA Programme Structure (Session: 2015-2018)

FUNCTI
ONAL
AREA

Marketin
g

Semester I
Course
s
1.1
Marketi
ng
Manage
ment 1

Statistics
&
Operatio
n
Research

1.2
Basic
Busines
s Maths

Economic
s

1.3
Busines
s
Economi
cs

Semeste
r II

Cr

Courses

Cr

2.1
Marketin
g
Manage
ment 2

2.2
Business
Statistics

2.3
Economic
Environm
ent of
Business
2.4
Organiza
tional
Behaviou
r

Human
Resource

Acountin
g and
Finance

1.4
Financia
l
Accounti
ng 1

Informati
on
Technolo
gy

1.5
Fundam
entals
of
Comput
er
applicati
ons

2.5
Financial
Accounti
ng 2

Communi
cation
&persona
lity
Develop
ment

3.3
Huma
n
resour
ce
Manag
ement
3.4
Cost
and
Manag
erial
Accou
nting

1.7
Function
al
English
I

Cr

Courses

Cr

4.1
EBusiness

4.2
Team
Building
and
Leadershi
p

4.3
Financial
Manage
ment

4.4
Manage
ment
Informati
on
System

2.7
Computer
Application
s in
Business

Cours
es

Courses

Cr

6.1
Global
Business
Environme
nt

0
3

Cr

3.6
Busine
ss
Comm
unicati
on

4.6
Contemp
orary
Issues in
Business

5.1
Entrep
reneur
ship

5.2
Readin
g in
Manag
ement

6.2
Case
Analysis

12

6.3
Courses
from BBA
specialization

12

Specializati
ons
Managerial
Skills

Semester VI

3
4.5
Environm
ental
Studies

2.6
Function
al English
II

Semester V

3.5
Busine
ss Law
1.6
Managem
ent
Concepts

Semester IV

Law

General
Manage
ment

Seme
ster
III
Cours
es
3.1
Market
ing
Resear
ch
3.2
Produc
tion
and
Operat
ions
Manag
ement

3.7
Comput
erized
Account
ing
System

4.7
Total
Personality
Developme
nt - I

5.3
Courses
from
BBA
speciali
zation
5.4
Total
Personal
ity
Develop
ment -

6.4
Statistical
Analysis
through
Software

II
5.5
Summer
Training
Evaluati
on

Summer
Training &
Final
Project
TOTAL

21

22

22

20

MARKETING

International Finance and Foreign Exchange

Management

Retail Management

International Aspects of Business Operations

Advertising and Brand Management

Globalizing Indian Business

Sales and Distribution Management

Management of Cross Cultural Issues

25

Consumer behavior

International Trade Theory and Policy

Service Marketing

Monetary Economics

Digital Marketing

EXIM Policy & Procedures

Advance Research Techniques In Marketing

Structure of Global Economy

Marketing Strategy

BANKING & FINANCE

HUMAN RESOURCE MANAGEMENT

Business Taxation
Security Analysis and Investment Management
Indian Banking System
International Finance and Forex Management
Banking Law and Practice
Marketing of Financial Products and services
Credit Management
Retail Banking
ENTREPRENEURSHIP
S1Leadership and Change Management
S2Financing for Expansion and new Ventures
S3Social Entrepreneurship
S4MSME and Family Business
S5Working Capital Management
S6Project Management
S7Innovation and Creativity
S8Entrepreneurial Training

Industrial Relations
Training and Development
Recruitment and Selection
Compensation Management

Subjects of each specialization areas:

INTERNATIONAL BUSINESS

6.5
Research
Report
___________
VivaVoce

25

135