Roger Browning

VP Marketing Business Development

https://www.linkedin.com/in/rogerbrowning

713.449.9360

Accomplished Senior Sales & Marketing Strategy and Business

Development Executive with demonstrated success leading
marketing organizations to increase sales, maximize stakeholder
value, market share & revenue. Equally effective in leading and
developing teams and implementing marketing strategy and
projects exceeding corporate objectives and building customer
loyalty.

rogbrowning@gmail.com
Sales & Marketing Strategy
Business Development Strategy
Stakeholder Management
SEO/SEM Strategy
Brand Leadership
Strategic Planning & Forecasting
Go-to-Market Strategy

Experience
LIFEFORCE STRATEGIC MARKETING, LLC
2014Present
Managing Partner & CMO
Leadership of full-service Strategic Marketing Firm with specialization in customer acquisition, retention and
business growth strategies
Lead marketing plans and campaign design and execution for client companies, ensuring competitive
differentiation.
Leverage market intelligence and the understanding of sales force and customer pain points to build
programs that connect these key players in the sales cycle.
Design and execute customer loyalty programs by keying on customer engagement and sales
enablement marketing levers that align Sales and Marketing assets to drive brand, business development
and long-term customer relationships.
Oversee design and execution of disruptive marketing programs that steal share from the competition.
HEWLETT PACKARD COMPANY
19962014
General Manager, HP-Disney Global Alliance (2013-2014)
Executive leadership of the HP Global Alliance strategy and execution with the Walt Disney Company
properties and assets, including all theme parks, resorts, cruise line, networks and studios, a $130M
partnership
Led initiative to develop and successfully launch Disney Magic Band technology that allows park guests
seamless entry and access to rides and photos throughout parks and resorts utilizing HP Cloud
technology.
Developed and executed aggressive strategy that realigned HPs Disney, Pixar, Marvel and Star Wars
studio affiliations and post-release marketing opportunities.
Leadership efforts led to a much more visible marketing platform for showcasing HP products and
services within Disney parks and resorts.
Senior Manager, Global Enterprise & SMB Marketing Strategy (2012-2013)
Start-up global organization and position; Executed global marketing plans and business development
programs that drove HPs Enterprise and SMB WW marketing and sales strategy for $25B business unit
Oversaw successful WW SMB promotional programs and pilots by ensuring HP differentiation and
highest customer value.
Spearheaded highly successful customer acquisition and retention strategy, including new global loyalty
program by targeting both customers and channel partners to grow share.
Functioned as lead marketing Executive Liaison to Global Sales Leadership to establish competitive
differentiation messaging against HP's competition.

Senior Manager, Enterprise & Healthcare Marketing (2006-2012)

Led planning and execution of HPs PC product marketing and business development strategy targeting the
U.S. Enterprise and Healthcare segments; Healthcare focus spanned EHR technology products and strategy for
physician space through enterprise level hospitals
Orchestrated disruptive marketing strategies to stimulate acquisition business resulting in record newbusiness revenue from 2006-2012.
Provided executive leadership and executed aggressive marketing strategy to capture significant
Healthcare IT market share by focusing on a more customer-centric approach
Achieved #1 market share position; created a 19 point separation to the nearest competitor; exceeded
revenue plan by an average of 110% for 24 consecutive quarters.
Executive Produced and Directed successful large-scale events, trade shows and global sales symposiums
by utilizing excellent leadership, organization and communication skills.
Led long term strategic customer acquisition and retention program with sustained success as head of
marketing operations for HP's successful Indy Car Customer Engagement program from 2007-2013, with
measured influenced revenue for PC Division of over $4B.
Senior Manager, U.S. SMB Marketing & Communications (2001 -2006)
Led all marketing and advertising and executed multi-million dollar budgets to drive record sales through SMB
customer segment, direct and through Channel
Led cross-functional organizations through complex Compaq-HP merger and business transition.
Reduced cost and streamlined marketing and advertising operations: reduced ad production costs by
80% and improved production speed- and time-to-market for time-sensitive demand generation
advertising from eight weeks to 10 days.

Leadership Accomplishments

Executed Complex Global Partnership Covering Multiple Countries and Regulatory & Business
Environments. Led negotiations for new Global Alliance contract with the Walt Disney Company and
delivered contract in record time, positively affecting HPs terms which created a stronger business
development opportunity and sustainable growth through streamlined operations, improvement in
contract cycle times and improvement in contract compliance.
Led Execution of Complex Global Marketing Strategy. Developed global and regional market segment
goals for revenue and market share growth. Led cross-functional teams across multiple global sites with
collaborative leadership style, leading to improved cohesiveness of execution and generated
unprecedented demand, awareness, consideration and preference of HP PC products in Enterprise, SMB
and Channel space.
Spearheaded Formation & Development of HPs First Global SMB Marketing Organization. Created
worldwide SMB Marketing virtual organization and strategy. Led the execution and operations for
worldwide SMB promotional programs and pilots, resulting in vastly improved organization which
created a more unified execution of HPs value proposition; gained market share; generated over $400M
in new business 1st year.
Oversaw Turnaround Management and Spearheaded Market Share Growth Strategy. Benchmarked
market size and segmentation, identified products, regions, markets and customers to drive share.
Designed and executed Enterprise strategy and led marketing operations that increased PC market share
by 30 points within 6 years; a net 40+ point swing; achieved #1 market share position; created a 19 point
separation to the nearest competitor; exceeded revenue plan by an average of 110% for 24 consecutive
quarters.
Established Competitively Valuable Organization to Target Healthcare Industry. Provided executive
leadership and oversaw execution of aggressive marketing strategy to capitalize on new government
Healthcare IT funding. Oversaw development of sales tools and marketing programs to educate
customers and grow organization to leadership reputation, resulting in 300% growth by 2013.

Education
Bachelor of Science, Marketing
McNeese State University, Lake Charles, LA