BUSINESS 2 BUSINESS

BUSINESS 2 CONSUMER
PRESENTED BY: GABRIEL EDUARD NICULITA
ISCAP NUBER: 12130255

BUSINESS TO BUSINESS
What is B2B e-commerce?
How does it work a B2B portal?
Some advantages that it offers a B2B portal
Portalul B2B integrat cu system ERP
What are the advantages of a B2B portal integrated with ERP?

BUSINESS TO CONSUMER
What is ecommerce B2C type?
How does work an online store?
What are the benefits offered by a B2C E-COMMERCE platform?
Online store integrated with ERP
What advantages does offer online shop with ERP integration?

BUSINESS TO BUSINESS
What is B2B e-commerce?
Online transactions that occur between two companies is a B2B e-commerce activity.
Through a B2B portal is performed transactions, which functions similarly to an online shop,
the difference being that addresses judicial person and not those of individuals. It works like
an online store because his role is the same, to present customers offer products and / or
services holding of the company.
The concept of B2B e-commerce is development. Depending on how the transactions
are made, we meet the following types of B2B portals:
1.

Guided by the buyer - they are owned by a community of companies interested in

buying various products or services that track the development of more efficient
procurement process. This portal helps customers obtain the best prices from
suppliers and benefit of lower costs of administration. On the other hand, suppliers
have the opportunity to promote their catalogs to potential clients.

2.

Oriented towards provider - they are managed by providers that aim to generate
online sales channel to potential customers. These portals gives suppliers more
visibility in the market, helping them to attract more prospects. In turn, the buyers have
to gain from such a portal for access to detailed information about providers and search
similar products and services more effectively.

3.

Independent - are managed by a third party that provides a common B2B platform accessible both by suppliers and by buyers. Registered members of the platform can
display advertisements, organize request bids or auctions.

4. Vertical platforms transactions - they connect every sector of a particular industry.

These portals increase operating efficiency and reduce logistics costs.
5.

Horizontal trading platforms - they connect suppliers and buyers of various

industries worldwide. Similar to a huge market where people can sell or can purchase
products or services.

How does it work a B2B portal?

The company - supplier under a B2B portal present their products or services they
offer, prices, stocks and other useful information for the sale, such as discounts personalized
customer types. The company - client accesses B2B portal analyzes available offer, and if
interested can place an order or request for offer.
The company that owns the B2B portal, usually offer its customers the registration
data or allow them to create their own account. Thus each customer will benefit secure
access to information related to orders, hips or personalized offers and bids submitted, it
will be adjusted according to user preference that is logged into the portal.
Currently, B2B e-commerce activity has borrowed many of the benefits of the B2C.
A B2B portal can be as attractive as an online store, including specific elements of the
latter, such as promotions, discounts, photos and detailed product presentations, online
support systems coupons or loyalty points, etc..

Some advantages that it offers a B2B

portal are:

Access to a new market, which is growing, and new categories of consumers, such as
those who prefer online shopping to the detriment of traditional;

Customer loyalty due safe and fast way through which you can buy products and
services;

Access to promotion and sales channel available 24/7, accessible from anywhere an
Internet connection, including mobile platforms;

Facilitating communication with clients, the possibility of integrating a support service

online;

The ability to update in real time offer available;

An easy way to present a number of characteristics of products;

Ability to attach images, presentations, video demonstrations or other multimedia

information to assist in sale;

Reducing costs of printing catalogs, they can be submitted in electronic format;

Access to a variety of advertising methods specific to online commerce: newsletters,

banners etc.

Access to a flexible application that can be customized to specific business workflows,

etc.
Both producers and distributors in the field may hold a B2B e-commerce platform. Each

of them has different needs and therefore offer different advantages B2B portals. Thus:
For distributors, a B2B portal offers:

Complete Catalogues accompanied by

images;

Detailed product specifications;

Multiple units of measure for the same

For manufacturers, a B2B portal offers:

Increased Security for clients;

The entrance to the negotiated

prices;

product;

Store multi-warehouse;

A quick and easy way to order;

Detailed information on products,

such as manufacturing method;

Information about the status of

your order / products ordered

B2B Portal integrated with ERP system:

Connecting a B2B portal ERP system involves automatic exchange of information between
them. Thus:

Information about customers who register in the portal are submitted and ERP;

Trade policies established relationship with partners, we are taken once set in ERP and
portal any portal created in order take into account the payment terms and discounts
set in contracts with clients;

Prices available price lists in ERP are synchronized with the portal and any change
made in ERP is visible in portal;

All orders placed automatically get ERP B2B portal for processing;

Stocks of visible and ERP portal;

Customers can view order status anytime, balances, invoices, etc.

What are the advantages of a B2B portal

integrated with ERP?

Ensure transparency;

Automates the process of taking orders;

It offers self-service functionalities;

Down time order fulfillment and increase their accuracy;

Eliminate the possibility of developing human errors;

Provides enhanced security for registered users;

BUSINESS TO CONSUMER
What is ecommerce B2C type?
B2C e-commerce is a form describing ecommerce transactions made
directly via the Internet, between a company and the final consumer.
Website within which these transactions are performed most often
carries the name of the store online.
The main advantage of such a platform is that it offers companies access to a new market, one
that grew even in crisis conditions, reaching measuring 134 billion in the European Union. In
Romania, ecommerce market currently has 2 million users and a volume of about 1 billion euros
per year for 2014 being estimated to double that amount.Printre elementele distinctive ale
unui magazin online se numara cosul virtual de cumparaturi sau ciclul scurt de vanzare, scopul
urmarit fiind o achizitie imediata din partea clientului.

How does work an online store?

Through an online store, a company can present its offer
products or services to final consumers. Here, once on
site, analyze and add desired products offer virtual
shopping cart. Subsequently, the checkout will have to
choose a payment method and provide delivery dates.

What are the benefits offered by a B2C ECOMMERCE platform?

Customers are no longer limited to the work program of the company as the online store
is available 24 hours out of 24;

The platform can be accessed from anywhere there is an internet connection and on any
device: desktop, laptop, tablet or smartphone;

The costs of launching, promotion and maintenance for an online store are lower
compared to a physical store and coverage is much higher: one online store customers
can contact any city, country or desired geographic area;

Not necessarily involve existing stock: some companies choose to order goods from
suppliers / manufacturers exactly when required, which means that stocks will have
minimal expenses;

The ways by which one can present product offerings are extremely diverse: attaching
an unlimited number of images or videos, pages devoted to the latest offers or most
purchased items, full descriptions for each product, etc;

The entrance to desired products quickly through: dynamic search filters, wishlists Wish lists able to make comparisons between products, etc.

Registration can be done online shop depending on the preferences of each client: by
creating an account with detailed information through a guest account (if you do not
wish to provide personal information) or an account on social networks (like Facebook) ;

It offers various payment methods and safe: online by credit / debit card or cash on
delivery, by money order or wire transfer;

The concept of virtual shopping cart allows visitors to add products as you browse the
site, and at the end of the visit to order them all or just some of them. This ensures
reservation items throughout your visit. Moreover, if not completed order in place, you
can come back after a while and resume depending on stock availability at that time;

Promotion methods are extremely diverse, from newsletters, online banners, social
networks, Google Adwords campaigns vouchers, promotions, discounts, and so on;

The costs of promotion are easily measured and controlled and can be adjusted
continuously depending on the results;

Online store integrated with ERP

Integrating e-commerce platform, Business to Consumer type with an ERP system involves the
automatic transfer of information between them, which means that:

All orders placed through the online shop goes directly into ERP;

Prices set in ERP are available in the portal;

Stocks products can be viewed by customers directly from the online store;

Information about customers, we offer the registration online store system are
automatically transferred to the headquarters;

What advantages does offer online shop with

ERP integration?

Customer orders, come directly in ERP and are generated automatically based on their
subsequent documents: notices, invoices etc, so are processed much faster and reach
customers in less time;

Many business processes are automated and staffing needs and costs will be lower, as
well as the possibility of occurrence of errors of human nature;

Accuracy of information is higher, given that both prices and stocks are updated in realtime and synchronized with the ERP;

Through an online store can be sold consumer goods, but also services such as telephone
subscriptions or offers. Moreover, besides the usual online stores there are other types of
electronic commerce platforms Business to Consumer, such as "marketplaces" - sites that bring
buyers and sellers in the same place (ex. Ebay.com), portals offers an integrated service and
content (ex. Yahoo.com), websites specializing in providing content (video, music, news) or
designed for specific services.

Study case

www.aliexpress.com

About Aliexpress

Launched in 2010, AliExpress.com is an online retail service made up of mostly small

Chinese businesses offering products to international online buyers. It is the most visited ecommerce website in Russia.
AliExpress.com belongs to Alibaba Group. Alibaba.com, the primary company of Alibaba, is the
worlds largest online business-to-business trading platform for small businesses.
Alibaba.com has three main services and was founded in Hangzhou in eastern China,. The
companys English language portal Alibaba.com handles sales between importers and
exporters from more than 240 countries and regions. The Chinese portal 1688.com was
developed for domestic business-to-business trade in China. In addition, Alibaba.com offers a
transaction-based retail website, AliExpress.com, which allows smaller buyers to buy small
quantities of goods at wholesale prices.
Alibaba.com went public at the Hong Kong Stock Exchange in 2007, and was delisted again in
2012.
In 2013, 1688.com launched a direct channel that is responsible for $30 million in daily
transaction value.

AliExpress have milions of products si 40 de

categorii de produse.

Is the best value online, have unbeatable price,

thousands of seller and free shipping almost for
all products.

It is secure and have easy online payment. A agent

(Verisign& PCI protect and keepinformation safe. They
have a buyer protection guarantees. Transactions are
protected until customer confirm the delivery. Also
they full refund if goods not delivered or not as
described. Also they have fast shipping to over 200
countries and regions and more have express delivery.

How does it work?

Sellers are doing their account on the website and place their products AliExpress.com. The
website provides various facilities vendors, such as:
- Adding images so customers see what control products;
- Product description provides information about the product put on sale (eg: colors available,
what material is made, instructions for use, etc.);
- Options for sending the packages;
- How to offer customers discount coupons.
The payment by customers is through Boleto, Visa, MasterCard, QIWI, Western Union,
Maestro debit card, WebMoney and bank transfer.

How to order a product?

1. To buy products on AliExpress.com we have to make
an account. To make account we have 3 options:
- Account creation via Facebook. Pressing click on the
facebook site we can create an account, which will then
need to update our records accurate.
- By VK, another social network;
- By filling out a form after click the Join button free.

For place an order, we must to click on "Add to cart" button to add the items

After we will Simply select the proper shipping method for all items from the same supplier.

The system will automatically combine these products into one order for customers.

If the customers choose items from two different suppliers or select two different shipping
methods, the order will be divided into two.
After this, customers can click on the "Buy all from this seller" button to place order with one
supplier. Customers can also click the "Buy All" button to place order for all the items in your
shopping cart.

The payment
After confirming our Order, customer will be automatically taken to the Payment page.

SHIPPING METHODS
AliExpress offer to currently suppliers the following express shipping options: UPS, FedEx,
DHL, TNT, EMS, TOLL, e-EMS, ePacket, China Post Registered Air Mail, China Post Air Parcel,
China Post Ordinary Small Packet Plus, HongKong Post Air Mail, HongKong Post Air Parcel,
Singapore Post, Swiss Post, Sweden Post, Russian Air, Special Line-YW, DHL Global Mail and S.F.
Express.

Since the shipping methods are set up by the suppliers, you are advised to directly contact the
supplier for more shipping information. To contact the supplier, you may go to the product
detail page or shop and click Contact Now to send a message. You can also click Chat Now! to
chat in real time with suppliers who are online using our instant messenger, TradeManager.

Buyer Protection
Buyer Protection is a set of guarantees provided by AliExpress.com that enables buyers to shop
with confidence on our website.
You are protected when:

The item you ordered did not arrive within the time promised by the seller.

The item you received was not as described.

The item you received that was assured to be genuine was fake.

Only buyers who have purchased items on AliExpress.com are eligible for Buyer Protection.
Any payment made directly to a seller outside AliExpress.com is not protected by them. If a
seller does ask to make a direct payment to them (e.g. via PayPal or Bank Transfer), customer
must report them to AliExpres immediately.