Business Overview

March 2010

Dreams

Your Goals
What would you do with extra time?
What would you do with extra money?
What would you do with both?

?
You Choose
or

shrink your dreams to match your income.

$
?

Present
Income

Increase your income to fund your dreams

Anyway Money
You already spend the money anyway. Change your spending habits by shopping from Your Store. Help your
customers do the same, and keep the retail markup for your family.

Your
Store

$
$

Other
Stores

Private Franchising is unique.

Private Franchising refers to a business method that is similar to a traditional franchise in terms of support, but is
not actually a franchise. It is unencumbered by the typical constraints of fees, territories, etc.
Online and offline ordering is available to both you and your consumers.
World Wide Group
(Mentors)

You
Independent Business Owner

Offline
Ordering &
Fulfillment

Online
Ordering &
Fulfillment
Partner Stores

It will surprise you.

You already spend the money anyway. Why not keep more, make more, and live healthier?

Health

Beauty

Home & Personal Care

Edibles

Skin Care/Cosmetics

Home Care/Cleaners

Amway Global was

Snacks
ranked #1 in online
Health & Beauty sales for
Meal Bars
the sixth year in a row by
Energy Bars
Internet Retailers Top
Energy Drinks
500 Guide in 2008
Sports Drinks
Protein Shakes
Antioxidant Juices
Isotonic Drink Mixes
Antioxidant Drink Mixes
Premium Bottled Water
100-Calorie Snack Bars
Meal Replacement Shakes

Vitamins/Minerals
Multivitamins
Antioxidants
Mens & Womens Supplements
Weight Loss Supplements
Kids Vitamins
Supplements to Add to Water
Carbohydrate Blockers
Digestive Aids
Heart Health
Joint Health
Immune Health

Laundry Detergents
Laundry Boosters
Stain Removers
Fabric Softeners
All-Purpose Cleaners
Kitchen Cleaners
Bathroom Cleaners
Glass Cleaner
Disinfectant Cleaners
Dishwashing Detergent

Personal Care
Shampoos
Conditioners
Hair Styling Products
Body Soaps & Washes
Body Lotions & Butters
Deodorants
Shaving Cream
Toothpaste
Fragrances

180-Day Money
Back Satisfaction
Guarantee1

Other Spending
Gifts
Cookware
Air & Water Treatments
Food & Beverages
Baby Items
Paper Products

Anti-aging Skin Care System

Daily Skin Care System
Acne Skin Care System
Anti-aging Treatments
Eye Crmes
Foundations
Mineral Foundation
Bronzer
Concealer
Loose Powder
Cheek Colour
Mascara
Eye Colour
Eye Liner
Lip Colour
Lip Gloss
Lip Liner
Mens Skin Care

More
Hundreds of Thousands
of Products & Services Including:

Trash Bags
Food Storage
Pet Food
Batteries
Car Rentals
Hotel Rooms

450+ Exclusive Consumable

Products (manufactured in
America), Plus Access to Over
600+ Affiliates Through Partner
Stores & Services

If for any reason you are not completely satisfied with our products, you may return them within 180 days of purchase for an exchange or refund of the product price and applicable tax.
(NOTE: Specific limited guarantees apply to designated products.) This satisfaction guarantee does not apply to Partner Store purchases or IBO purchases for stock, inventory, or product kits.

Shop from your own store.

We offer hundreds of thousands of products, many of the same things you are currently buying now.

You and your family shop from your own

store and save money by buying at cost
and keep the retail markup for your family.2

Your friends, neighbors, relatives, and casual

acquaintances can also shop from your store and
save time and money. You keep the retail markup.

Personal volume is created by changing

your point of purchase to your own store
and introducing your friends to your store.

200 PV/$580 BV

100 PV/$290 BV

300 PV/$870 BV

World Wide Dreambuilders teaches that if you set aside the difference between IBO and Retail cost on your Personal Use, you will be saving the Retail Markup for your family.

Personal Volume includes Personal Use and Client purchases.

Client purchases reflect a 35% retail profit, which is the highest Retail Markup (the average Retail Markup is 26%). You are eligible to receive a performance bonus on your personal volume.

Growth Incentive

Compensation Plan
Performance Bonus Schedule
If your total monthly PV is:
Your Performance Bonus %
is paid on BV:

Platinum

100 300 600

3%
6%
9%
of BV of BV of BV

Platinum Platinum
Plus1
Elite1

Ruby

1,000 1,500 2,500 4,000 6,000 7,500 15,000+

12% 15% 18% 21% 23% 25%
2%
of BV of BV of BV of BV of BV of BV of BV

10,000 PV 12,500 PV
2%
2%
of BV
of BV

Your Goal to Financial Independence

Dreams

Step 1: (Goal: 1st

Month)
2

Become a Pro-sumer IBO and achieve a potential of $203.00 per month in savings 3 and $153.50 in earnings.

Private Education for Children

You
300 PV
$870 BV

Your
Sponsor

Debt Free
Spouses Freedom
Savings Account

Present
Income

$
203.00
Monthly Potential Savings (35% of $580 BV)
Annual Potential Savings = $ 2,436.00

Lack of time or money or both

Travel

$
Available Retail Markup is 35% of $290 BV
6% Gross Performance Bonus x $870 BV + $
Monthly Potential Earnings = $

101.50
52.00
153.50

Family Legacy Ongoing Income

Charity

College Education Early Retirement

New Car Financial Security
New Home

$1,842.00

Total Annual Potential Earnings

Financially Support Parents/Others

Step 2: (Goal: 3 Months)Qualify Eagle6

Become a Business Builder IBO in addition to a Pro-sumer IBO by sponsoring other businesses. Help six people do Step 1, they achieve a potential of $203.00 per
month in savings and $153.50 per month in earnings. You achieve a potential of $203.00 per month in savings and $703.00 per month in earnings.

Your
Sponsor

You
300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

Total Monthly
Group PV
2,100
Total Monthly
Group BV
$6,090

$
203.00
Monthly Potential Savings (35% of $580 BV)
Annual Potential Savings = $ 2,436.00
Available Retail Markup is 35% of $290 BV
$
15% Gross Performance Bonus x $6,090 BV + $
The six people each receive 6% of $870 BV $
Total Monthly Potential Earnings = $

Total Annual Potential Earnings

101.50
913.50
(312.00)
703.00

$8,436.00

Step 3: (Goal: 1 Year)Qualify Double Eagle6 Ruby(First Vision)

Help six people do Step 2, they achieve a potential of $203.00 per month in savings and $703.00 per month in earnings. Help six more people do Step 1, they
achieve a potential of $203.00 per month in savings and $153.50 in earnings. You achieve a potential of $2,436.00 per year in savings and $117,176 in earnings.

You
600 PV
$1,740 BV

$
203.00
Monthly Potential Savings (35% of $580 BV)
Annual Potential Savings = $ 2,436.00
2,100 PV
$6,090 BV

2,100 PV 2,100 PV
$6,090 BV $6,090 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

2,100 PV
$6,090 BV

300 PV
$870 BV

300 PV
$870 BV

2,100 PV
$6,090 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

300 PV
$870 BV

Total Monthly
Group PV
15,000
Total Monthly
Group BV
$43,500

Available Retail Markup is 35% of $1,160 BV

25% Gross Performance Bonus x $43,500 BV +
Platinum Plus Incentive1 (2% x $43,500) +
Platinum Elite Incentive1 (2% x $43,500) +
Ruby Bonus (2% x $43,500) +
The six people each receive 15% of $6,090 BV
The other six people each receive 6% of $870 BV
Total Monthly Potential Earnings =
Q-121 Platinum Plus +

$
$
$
$
$
$
$
$
$

406.00
10,875.00
870.00
870.00
870.00
(5,481.00)
(312.00)
8,098.00
20,000.00

Total Annual Potential Earnings $117,176.00

Approximate Achievers Incentive Trip7 Value:

$5,500.00

Step 4: (Goal: 25 Years)Diamond(Second Vision)

Help six or more people create 7,500 PV for six months (Platinum) they achieve a potential of $2,436.00 per year in savings and
$117,176 in earnings. They also receive an Achievers Incentive Trip with an approximate value of $5,500.00. You achieve an
average annual income of $627,000. See Growth Incentive Brochure for details.
1 These are part of the Growth Incentive Bonus. 2 World Wide Dreambuilders teaches a Pro-sumer IBO is the combination of the words Producer and Consumersomeone who can make money while they consume. 3 Potential Savings is the difference
between IBO and retail cost. 4 Personal Volume includes Personal Use and Client purchases. Client purchases reflect a 35% retail profit, which is the highest Retail Markup (the average Retail Markup is 26%). You are eligible to receive a performance
bonus on your personal volume. 5 World Wide Dreambuilders teaches that if you set aside the difference between IBO and Retail cost on your Personal Use, you will be saving the Retail Markup for your family. This is the amout reflected in Monthly
Potential Savings. This should not be considered as part of the Amway Global Compensation Plan or Growth Incentives. These numbers have been used for demonstration purposes only. 6 Eagle and Double Eagle are World Wide Dreambuilders
incentives. 7 This is an approximate amount based on the 2004 Achievers Trip.

Choose your option.

Business Builder IBO/

Pro-sumer IBO

Client

Access to hundreds of thousands of products at IBO cost

Performance bonuses & retail profits
Growth Incentive Bonuses
Annual incentive trips (Hawaii, Caribbean, or top U.S. resorts)
Training & support from line-of-sponsorship & World Wide Group
Ability to deduct certain business expenses for tax purposes
Ability to sponsor other IBOs in 80+ countries & territories
Savings on services
Earn additional 20% PV/BV on Client Orders*
Satisfaction guarantee on products
Hassle-free shopping from your home, online, or by phone
DITTO Scheduled Orders save time and money
Free shipping**
Personalized service
*Additional 20% PV/BV on Client orders is part of the Growth Incentive Program.
**Clients receive free shipping on orders of $75 or more.

For more information.

People are talking.

Visit these websites:

Our partnership with Amway Global continually exceeds our expectations, not only
in the extraordinary sales from IBOs but also in the wonderful interactions weve had
with individuals. Our call center representatives were delighted when they received
calls from IBOs to thank us for becoming a Partner Store. What an amazing group of
people! We are proud to be an Amway Global Partner Store.
Sheryl A. Simonitis, National Account Manager
Barnes & Noble.com

www.wwdb.com
(username: guest / password: dream)
www.amway.com
www.iboai.com
www.opportunityzone.com
www.amwayonebyone.com
www.ibofacts.com
www.amwayglobalnews.com
www.thisbiznow.com
www.bbb.org
(Better Business Bureau
Amway Global has an A+ Rating in 2010)

Whats Next?

Weve been with Amway Global since day one and, year in and year out, Amway
Globals enthusiastic IBOs have generated impressive sales for the hundreds of very
satisfied merchants we provide through the Shop.com partner store. And, its that very
performance that allows us to continually add brands that the IBOs most want. Were
simply delighted with the relationship.
Bruce Sellers, President
Shop.com

Book Next Meeting:

Name:

Phone #:

E-mail address:

Website address:

IBO #:

An Independent Business Owner (IBO) enters into a contract with Amway Global. In addition, Amway Global provides the IBO Compensation Plan, products, training, support, and
infrastructure to power an IBOs business.
The Amway Global business opportunity is unlimited, but individual results vary. The average monthly gross income for active IBOs was $115 (US) and $181 (CAN) based on an independent 2001 survey. Approximately 66% of all IBOs of record
were found to be active. Based on an independent survey during 2001 active means an IBO attempted to make a retail sale or presented the Independent Business Ownership Plan or received bonus money or attended a company or IBO
meeting in the year 2000. Gross Income means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may
be greater in relation to income in the first years of operation.
Growth Incentive Bonuses (GIP) are discretionary awards separate from the Independent Business Ownership plan. IBO eligibility for GIP awards is at Amway Globals discretion and is based on conduct that demonstrates high ethical and business
standards and other baseline volume requirements.
The following are approximate percentages of direct fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ending 2008. 0.0726% achieved an annual income of $95,036 and 0.0035%
achieved an annual income of $627,000 or more.
IBOs who earned a Platinum Plus Bonus in at least one bonus period in FY2008: .346%.
IBOs who earned a Platinum Elite Bonus in at least one bonus period in FY2008: .164%.

2010 World Wide Group, L.L.C. All rights reserved.

This entire document and/or its likeness cannot be used without the express written permission from World Wide Group, L.L.C.
2010 Amway Global. All rights reserved.
Reproduced under license from Amway Global. Unauthorized duplication is prohibited.

SKU# BOV
Content Reviewed # 20263
Updated 2.10.10

Amway Global Business Opportunity

Dream big, dream small. Its up to you.

In this business you have the opportunity
to control your own future.
Doug DeVos, Amway Global president

WHAT DOES OPPORTUNITY LOOK LIKE TO YOU?

What would the opportunity to own your own business mean for you?
An opportunity to make more money, be your own boss, spend more time with your family, give back to your
community, create a legacy for your children, or build something uniquely your own.
Hundreds of thousands of men and women just like you have chosen the AMWAY GLOBAL business
opportunity, and we have helped over 3 million people worldwide launch their dream. These Independent
Business Owners (IBOs) were attracted to:
t An opportunity that is blind to color, race, occupation,
language, gender, age, and country of origin.
t Unlimited potential.
t A corporation with over 50 years of experience.
t Amway Globals premier compensation plan.
t Ongoing education to help build stronger businesses.
t Company recognition and rewards for performance.
t Top-selling products featuring health, beauty, and home.
Is this the right business opportunity for you? We hope that once you learn more about Amway Global and
the business opportunity that is waiting for you, youll agree with millions of IBOs owning your own
AMWAY GLOBAL business is an opportunity worth pursuing.

A BUSINESS OPPORTUNITY FOR A BETTER LIFE

The Amway Global story begins with two friends in West Michigan who wanted
a better life for their families. Jay Van Andel and Rich DeVos launched their business in the 1950s selling NUTRILITE Dietary Supplements door to door. While
Amway has grown into a global company, what Rich and Jay discovered in Ada,
Michigan, over 50 years ago still remains true today people and relationships
are the core of this business.

The AMWAY GLOBAL business opportunity was founded on principles

that are carved in stone in front of the World Headquarters in Ada, Michigan:
Freedom, Family, Hope, and Reward.
Amway Global will:
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freedom of people to determine their
own future.
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reward in proportion to
individual efforts.

These ethical and operational standards guide both the company and its
Independent Business Owners (IBOs) in all activities past, present, and future.

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AMWAY GLOBAL PRODUCTS OFFER A
DISTINCT ADVANTAGE
The beauty of your new business is that there are hundreds
of products that you represent. Every product can help you
to build a healthy retail business. And, youll be excited to have
these products in your home to use and share with others.
Your customers will feel like theyve been given something
special when they experience our exclusive, premier quality
products that make up your new AMWAY GLOBAL business.
We are so confident in the products we offer, that we back them
with a 180-day Satisfaction Guarantee.
(NOTE: Specific limited guarantees apply to designated products.)
This Satisfaction Guarantee does not apply to Partner Store purchases
or IBO purchases for stock, inventory, or product kits.

HEALTH
A supplement innovator for over 75 years,
Nutrilite is the expert in providing plant-based
nutrition products. NUTRILITE is the worlds
leading brand of vitamin, mineral, and dietary
supplements1, offering wellness-promoting and
sports nutritional products. And, it is the only
global vitamin and mineral brand to grow, harvest,
and process plants on its own certified organic
farms. Other top brands in the Health category
include: XS Energy Drinks, iCook Cookware,
eSpring
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Based on 2008 retail sales.

BEAUTY
ARTISTRY has been among the worlds top five,
largest-selling prestige brands of facial skin care
and colour cosmetics for more than 10 years2.
The ARTISTRY product portfolio is designed to
meet every skin care need, from the basics of
ARTISTRY essentials to the advanced anti-aging
technology of TIME DEFIANCE products. ARTISTRY
products feature innovative ingredients and
proven performance at competitive prices.
2
Based on a Euromonitor study of global 19982007 retail sales. Others in this
distinguished group include: Clinique, Este Lauder, Lancme, and Shiseido.

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GIFTS & INCENTIVES

The Ribbon (JGU

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selection of Specialty and General Gift Collections,
in a variety of price ranges to fit nearly any budget.
Each Gift Collection is packed with impressive,
name-brand items for virtually everybody and every
occasion. Customers simply preview and select Gift
Collections for friends and family. The recipient makes
their gift choice, uses a Ribbon Gift Card to order online,
and receives their selection with no cost to them. There
are no shipping charges and gift cards never expire.
Ribbon Gift Collections can also be sold to businesses
to use as incentives for employees and customers.

HOME
H
ME
In 1959, we launched Liquid Organic Cleaner (L.O.C.).
It was the first of its kind a high-performing product that
contained biodegradable cleaning ingredients without harm
to the environment. Now, 50 years later, our dedication to
creating cleaning products that work hard yet are easy on
the environment remains unchanged. Our exclusive LEGACY
OF CLEAN laundry and cleaning products are created to
handle even the messiest jobs with natural, biodegradable
cleaning ingredients like orange oil never harsh chemicals
or noxious fumes. Our legacy is built on a solid promise
one that proves itself each time you use these laundry and
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AMWAY GLOBAL WILL BE PARTNERS IN YOUR SUCCESS

Core principles that are set in stone, 50 years in business, top-selling products, and
13,000 dedicated employees worldwide to provide service and support; that is what
you can count on when you start your AMWAY GLOBAL business. You can also count
on the following standards that guide this business opportunity:

1. Everybody can become an Amway Global Independent Business Owner (IBO).

2. IBOs renew their commitment to remain in the business each year.
3. This is an affordable business; no one needs to go into debt to fund their
AMWAY GLOBAL business.
4.
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people who do the work.
5. Your independent business has the ability to be passed on to heirs.
6. This can be an international business.
7. Its not too late to get in the business. Someone starting today has the same
opportunity as someone who started over 50 years ago.
8. Amway Global has a business model for helping people succeed.

These ethical and operational standards guide both the company and its Independent
Business Owners in all activities past, present, and future.

OPPORTUNITY UNLIMITED ON YOUR TERMS

BECOMING AN INDEPENDENT BUSINESS OWNER
When you register as an Amway Global Independent Business Owner
(IBO), youre creating a business that can grow based on the time and effort
you invest. Although youll be independent, youll never be alone. Every
day 12,000 new IBOs are added to the Amway Global family worldwide.
Each IBO has the support and experience of 13,000 Amway employees
worldwide. Amway offers IBOs unmatched commitment and experience to
help support their successful independent businesses.

MAKING MONEY BY SELLING PRODUCTS AND SPONSORING

OTHERS WHO DO THE SAME
Very simply, you can make money by experiencing the products, selling
them to customers, and helping new IBOs you sponsor to sell products and
build their businesses.
For some people you know, products offered by Amway Global will fill their
needs, and you can earn retail profit as well as additional potential income
through monthly bonuses for these sales. For others, the AMWAY GLOBAL
business opportunity will appeal to them, and when you sponsor them, you
can be rewarded for the business volume they generate.
The AMWAY GLOBAL opportunity is unlimited, but individual results vary.
The average monthly gross income of active* IBOs was $115 (U.S.)
and $181 (Canada) based on the most recent independent survey.
Some earn less, while others earn much more.
*Approximately 66% of all IBOs of record were found to be active. An active IBO is one who
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or attended a company or IBO meeting during the survey year. Gross income means the amount
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retained. There may be significant business expenses, mostly discretionary, that may be greater in
relation to income in the first years of operation.

A BUSINESS PLAN YOU CAN TRUST

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Bonuses to qualified Independent Business Owners based on their
business performance. Month after month. Year after year.
No exceptions. No excuses.

SUPPORT EVERY STEP OF THE WAY

Youll be supported with resources on all levels. Here are just some of the ways
youll be assisted:
t Customer Care: Our associates can help you find answers to the questions
you might have regarding any area of your business.
t Business Management: AmwayGlobal.com provides a Business Center
that offers vast resources to help you manage your business, check customer
volume, order products, and renew your business.
t Order Management: You sell the products, and well process the order,
manage your customer accounts, and handle shipping details.
t Marketing: Amway Global supports your business with professional and
innovative marketing materials including: catalogs, brochures, DVDs, and
free personal retail websites. We are always researching and creating new
materials to accommodate the changing marketplace and technology. We are
committed to building awareness of AMWAY GLOBAL products and brands
with national advertising, promotions, and event sponsorship.
t Training: Whether you want to learn about products, how to find and
approach customers, or how to manage your business, training and
education is available to all Independent Business Owners (IBOs). You can
find a wide variety of free courses online through The Learning Center at
AmwayGlobal.com. Classroom instruction is available. And, of course, youll
have the support and guidance of your upline.

10

BUSINESS SUPPORT MATERIALS

In the AMWAY GLOBAL business, IBOs are responsible for training and
motivating people they sponsor. Some IBOs use and sell Business Support
Materials (BSM) created independently of Amway Global. These may include
DVDs, CDs, books, websites, seminars, and business conventions. Some
IBOs earn income from the sale of these materials apart from earnings under the
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purchase of BSM from IBOs or third parties.
All BSM are completely optional. And whether or not you decide to purchase
these materials, your sponsoring IBO is obligated to provide you with training and
support. Your own good judgment should guide you in deciding what is best for
you, considering among other things the cost, benefit, and time commitment
associated with the purchase and use of BSM.

CREATING NEW OPPORTUNITIES FOR OTHERS

Amway provides support to millions of children around the world through the
0/&
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and Independent Business Owners (IBO) volunteer hours and has shared tens
of millions of dollars worldwide. In North America, Amway Global employees and
IBOs unite to support Easter Seals, which provides services to help children with
disabilities achieve greater independence.
11

YOUR OPPORTUNITY IS HERE

Is AMWAY GLOBAL the right opportunity for you? Youve had a chance to hear
from a friend, business associate, or family member how this business opportunity has the potential to fulfill dreams. Youve read through this brochure and
learned more about who and what will be supporting your business
opportunity efforts. And, if you need to learn more, you can check out a
wealth of information online www.amwayglobal.com.
So the question again Is AMWAY GLOBAL the right opportunity for you?

If you answer any of these questions with a yes, we hope you consider
becoming an Amway Global Independent Business Owner:
t Do you want to own your own business?
t Do you want some extra monthly income?
t Do you want more quality time with your family?
t Do you like helping people find products and opportunities to
make their life better or easier?
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check out the website, talk with the person who gave you this brochure, and
review it all again in a little while. In the meantime, you can still purchase AMWAY
GLOBAL products as a customer.
If youre ready to become an Independent Business Owner, contact the person
who gave you this brochure, and they will help you register your business. We
look forward to welcoming you to the business opportunity that offers you the
potential to achieve what you can dream.

2009 All rights reserved. Printed in the USA. LA3289F