Documente Academic
Documente Profesional
Documente Cultură
Sub-Cultures
Larger cultures contain sub-cultures who share a unique way of life within the larger
culture
Need to be aware of the sub-culture since its influences behavior
Components of Culture
Aesthetics - as all that a culture considers to be in good taste in the arts, the
imagery evoked by certain expressions, and the symbolism of colors
Manners- are generally acceptable ways of behaving, speaking, and dressing.
Customs- are habits and behaviors in specific circumstances and situations
Values - are Ideas, beliefs, and customs to which people are emotionally attached
Attitudes - are Positive or negative evaluations, feelings, and tendencies people hold
toward objects or concepts
Social Structure- consists of groupings such as family; stratification or the layers that
exist in the structure; and mobility which is the ease with which people can move
between the social strata.
Religion- the major religions of the world are: Christian, Muslim, Hindu, Buddhism,
Confucianism, and Judaism.
Personal Communication Language. Be aware of not only a nations core language
but also of the many dialects when translating brands, advertising or documents
Education- Cultures pass on traditions, customs, and values through schooling,
parenting, group memberships, etc.
Physical environment - Topography and climate can affect culture
Canadian Culture
Very accepting and multicultural
Hockey is considering a big sport, but not football -> football is a massive sports in
the States
Frameworks
-Leading interpretations of national culture
1) E.T Halls Context Typology
o High and Low Context Cultures
o Low- context culture A culture that relies on elaborate verbal explanations,
putting much emphasis on spoken words
Get down to business first
Expertise and performance are valued
Agreements emphasize specific contracts
German, Swiss
o High- context culture- A culture that emphasizes nonverbal messages and
views communication as a means to promote smooth, harmonious relationships
Establish social trust first
Person relations and goodwill are valued
Cultures are different SO WHAT? Why & how does it affects us?
Reflected in language- so affects communication and understanding
Reflected in perceptions of business deal making vs relationship building
Reflected in perceptions of time if you ask for a contractor in Canada you will pin
down a person and ask for an exact time. In other places, they are just like oh I am
having a beer now, we will see about tomorrow I guess?
Reflected in expected behavior
Reflected in attitudes and values
How to give in with cultures? -> Developing a Global Mindset
Acquire factual and interpretive knowledge
Cultural adaptability means that a person must be knowledgeable of an unfamiliar
culture, then alter his or her behavior accordingly.
Bridging the gap means employing creativity when Western ideas are applied in
Eastern cultures, and vice versa.
Building global mentality involves developing openness and flexibility toward all
things unfamiliar, understanding global business principles, and improving abilities to
implement strategies.
Flexibility is key because the more behavioral the issue, the greater will be local
cultures influence on that issue.
Avoid cultural bias and stereotypes
**When you have a business you cant just hire someone that learns the culture,
its better to have people that know the business