A

TREATMENT
FOR A
Music video

The Unknown
PREPARED
BY
Clare OMara and Khrystlyn Wilson

Name of company: Attack Promo.

Address: 270 Sutton Common Rd, Sutton SM3 9PS.
Email: glenthorne@sutton|ea.org
Email: 08omarac@GLENTHORNE.SUTTON.SCH.UK

Date: 25th September 2014.

It is proposed that the music video will be of three minutes and fifty five seconds
duration, filmed at Glenthorne high school, Sutton high street, Kingston high
street, Modern, London and Oxford street, this will be then edited at our Sutton
facility.

The music video will be aimed at females aged 13-30 years of age, due to choice
of actors, costume and locations setting; this is because the actors included in
this music video are aged between 13-30 years of age and are well both females.
As well as both actors are seen wearing causal clothing throughout the video,
which will make it easier for the target to relate to the choice of costume; this is
because the target audience may wear similar clothing or find the costume
appealing. Therefore Khrystlyn Wilson and myself are targeting our audience,
(females aged 13-30 years of age) though the use of actors, costume and
location settings.
The rating of the music video will be, PG; this is because the music video will be
safe for young children, as the music video will not contain any use of any
explicit language or images. Therefore this music video is safe and suitable for all
ages. However this music video is stereotyped to appeal to females aged 13-30,
due to the genre of music playing, (which is stereotyped to appeal to females
aged 13-30), actors aged between 13-30 as well as choice of costume worn by
actors is relatable for this type of audience, which in this case is females aged
13-30.

The music video will show a young independent female travelling to different
parts of England, London.

Several locations have been visited and a shortlist has been drawn up:
Suggested locations are:
Glenthorne high school, Sutton high street, Kingston high street, Modern, London
and Oxford Street.
The music video will include the following:
a) Close-up shot showing both artists lip-synching along to the lyrics of the
music video as well as displaying facial expressions, which will be
displaying both artists emotions making the music videos storyline
become clearer for the audience watching.
(State various key shots/sequences)
b) There will also be long shots in order to clearly display each location of
the music; this will be used in order for the music video to appear more
professional for the audience watching.
c)

Also there will be use of extreme of close-up in order for the audience to
clearly see both artists lip-synching along to lyrics of the music video. This

will be used in order for the music video become more conventional for
the audience watching.
d) Over the shoulder shot will also be used in order for the audience to
understand the storyline of the music video from the characters point of
view. This will used so the overall storyline of the music video becomes
more clear for the audience watching making the video become more
appealing to watch for the target audience.
e) High angle shot will also be included in the music video become more
interesting and appealing for the audience watching.
f)

Also low angle shot will also be used in order for the storyline of the video
become more clear, this is due to the fact this shot type will show that
both characters and artists in the music video have status which will be
shown though the use of low angle shot type.

Structure:
The music video will be in colour and in PAL 16:9.
1.) The music video will start with the character of a young female, played by
Clare OMara seen walking to the location of Modern. This is so the audience
watching will begin to understand to storyline of this music video.
2.) The music video will then cut to both artists lip-synching to the music video.
Therefore Clare OMara and Khrystlyn Wilson will be seen lip-synching to the
lyrics of the song, Unknown.
3.) Next the audience will see a range of different of location shots; this will be
clearly shown though the shot types of long shot and location shot. This will be
included in order for the audience to understand more about the storyline of the
music video and so the video becomes more conventional, this is due to the fact
it is very common for many music videos to included a range of locations shots
in order for the music video to become more professional and appealing
appearing for the audience watching.
4.) The music video will then cut to the character, Clare OMara meeting new
people, who will be played by Khrystlyn Wilson. This will be shown though the
use of mid, close-up and long shot in order for the audience clearly see the
costume type, props and emotions be included in this part of the music video.
5.) Next in this part of the music video the audience will clearly see the artist,
Clare OMara lip-synching to the lyrics of the music video. This will show though
the use of close-up and extreme close-up this will be used in order for the
audience to clearly see emotions be displayed by the artist.

6.) Then it will cut to the artist of Khrystlyn Wilson lip-synching, in mid shot this is
so the audience will clearly see the chose of costume and make-up in order to
understand the storyline more of the music video which will be shown though the
use of chose of costume and make-up decisions.

Budget:
Planning meeting: The overall cost of planning our meeting will be
15.00.
Filming: Myself, (Clare OMara) and Khrystlyn Wilson will be the crew for
the music video, therefore we will not need to hire any other people whom wish
to be included in the music video.
Also the type of equipment we will be hiring for our music video will be a camera
which in this case is a, Canon EOS 1200D, we have decided to hire this camera
as it easy and quick to use. As well as for daily hire it is, 22.50. Therefore we
have decided to hire this camera, as it is available for a low price, which will then
mean we will have a large amount of money available for our music video, which
we can then use to purchase to hire other equipment required for this music
video.
In addition Khrystlyn Wilson and myself will require a tripod, so we began into
researching into suitable tripods available for hire. We found the tripod,
Manfrotto 057 Carbon Fibre Tripod with Ball Head Q5 available for hire for daily
hire for 15.83. Therefore we have decided to hire this tripod as it is available for
daily hire for a low price, which then means we use the rest of our budget on
other expenses, which are required in order to film a music video safely and
efficiently.

Editing: Myself, (Clare OMara) and Khrystlyn Wilson will be the crew for
the music video, therefore we will not need to hire any other people whom wish
to be included in the music video. Also the overall cost of hiring editing software
will be 25.00.
Subtotal: 78.33
Production Contingency @10%
Travel Expenses @40p per mile
Total production budget= 110.00

Schedule:
The production will be produced within the timescale that will be indicated by our
shooting and editing schedules. Attack Promo will ensure that all location filming
is carefully planned to take into account the safety of the crew and the general
public and any production contingencies. The finished music video will be
available for viewing at an appropriate time in order for any changes to be made
before the suggested release date.

Sources of requirements:
For our music video will be receive our equipment, of a camera and tripod from
hiring it from the school of Glenthorne High School, which we will use for a
certain amount of given time as it is hired equipment. Khrystlyn Wilson and I will
also bring our own separate items of costume and props from both of our living
environment; this is so it relates to the storyline of the music video and save
money on the budget, which is for the music video. Also for the music video the
only actors/crew who will be used and included is myself and Khrystlyn Wilson,
this is so the audience will clearly understand who the artists are in the music
video and understand the storyline of the music video easier. As well as the
locations we plan to use for this music video which is Glenthorne High School,
Sutton High Street, Kingston High Street, Modern, Oxford Street and London will
be found though the use of planning how to get to every location, this will be
done though the use of using maps and Google maps. This is so Khrystlyn Wilson
and I are fully aware of how to go to every location safely and easily.

Guarantee of Satisfaction:

Initial discussion on the music video content will take place.

Production equipment will be used in a safe operational manner at all

times.

Public Liability Insurance to the sum of 1,000,000 covers Attack Promo.

A copy of all rushes (camera original material) will be supplied on

request in DVD format.

A rough cut (initial trial edit) version of the music video will be supplied
for inspection and discussion.

A meeting to discuss the final master version will be organised with a

focus group of interested parties.

The completed music video will be provided on DVD for inspection.

The completed music video will not be released until the client is
completely satisfied with technical quality and content.

Name of company: Attack Promo.

Date: 25th September 2014

Attack Promo asserts its rights as authors of this treatment in

accordance with the Copyright, Designs and Patents act 1988. Any
unauthorised copying of this work will result in prosecution.