CERTIFICATE

This is to certify that report entitled as IMPACT OF ECOMMERCE ON SHOPPING TRENDS OF CLOTHES is submitted
by
Punita Pathak
In partial fulfillment of the requirement for the course of MA in
Clothing & Textile to Vasant Kanya Mahavidyalaya, Kamachha,
Varanasi, Banaras Hindu University is a record of candidates
own work carried out by her under my supervision. The matter
embodied in this report is original and has not been submitted
earlier for the award of any other degree.

Date: Priyanka

Mrs.
(Project Guide)

ACKNOWLEDGEMENT
Knowledge is like an ocean and a Student is like a pearl diver in search of
treasure, like beneath the sea there is no end to studies but a student tries to get
as much as possible.
I feel immense pleasure in submitting this survey report on

IMPACT OF E-COMMERCE ON SHOPPING TRENDS OF CLOTHES.

I would like to take this opportunity to express our gratitude to
my survey coordinator Mrs. Priyanka, Deptt. Of Home
Science, Vasant Kanya Mahavidyalaya, Kamachha, Varanasi for
her individual guidance and suggestion at various stages of the
project. It is my privilege to work under her immense
knowledge. I am also thankful to all my teachers for their
guidance and support at all stages during the completion of my
project.
I also express my deep sense of gratitude to Prof. Dr. Sangita
Deodiya

for

her

valuable

suggestions

and

encouraging

guidance.
I am thankful to the principal & other staff of my college, who
extended their full support.

Punita Pathak

GRATITUDE

I would like to place on record my sense of gratitude to my

guide Mrs. Priyanka and Sangita Deodiya for their extremely
valuable and indispensable guidance without which this report
would not come in its present form.
I would specially like to thank Mrs. Sunita Dixit for inspiring me
to select this topic and providing me with all the necessary
material and guidance.
Last, but not the least, I would like to thank all the staff
members and friends whose constant help, guidance and
encouragement have paved the way for this

project to be

success.

Punita Pathak

ABSTRACT
This paper provides an overview of e-commerce activities in the textile
industries. We begin with a brief look at the current competitive landscape in
the bricks and mortar textile industry, highlighting the changes that have
occurred over the past decade as retailers have adopted lean-retailing business
models in response to increased product proliferation and shorter product life
cycles. With the advent of the internet, apparel sales have started to move online. To understand how the pattern of growth of on-line clothes sales might
differ from that of other products, we outline some of the critical ways in which
the clothes purchase decision differs from the purchase decision for other
consumer products, such as books and compact disks, which have experienced
rapid growth in on-line sales. In view of these differences, we characterize
some of the new technologies and business practices that are being developed to
facilitate on-line clothes purchasing.
The purpose of this paper is to examine the factors that influence the adoption
of e-commerce with emphasis on textile companies in India. Since the
introduction of the Internet and e-commerce in the mid-1990s, there has been a
Lot of hype surrounding e-business, the impact that it will have on the way that
companies do business, and how it will change the global economy as a whole.
The factors are organizational readiness, innovation characteristics, government
influence and culture. The result shows that organizational readiness, innovation
characteristics and culture influence the adoption of e-commerce among textile
companies in India. As India's culture is different from many western countries,
it is found that relationships between organizations, needs to be established
before organizations collaborating with each other are willing to adopt ecommerce.
Diverse e-commerce applications are being implemented in the textile and
apparel supply chain. This paper includes case studies of small global
companies' use of e-commerce, with analyses of the use and impact of ecommerce. Benefits of e-commerce include global marketing opportunities for
products and markets. However, a key limitation of e-commerce is the risk of
channel conflict between existing customers and new profile customers. With
the continued globalization emphasis of the textile and apparel supply chain,
analyses and creative implementation of e-commerce applications may offer
unique product and market opportunities.