Documente Academic
Documente Profesional
Documente Cultură
(2015-2020)
The beauty, clubs, entertainment, party
Professor :
Pedro Liberato
Students :
Summary:
About Mamaia
Considered to be Romania's most popular resort, Mamaia is situated immediately north-east
of Constana's city center. It has almost no full-time residents, being populated mostly during the
summer.
The beach season is at its best between mid June and early September, when average
daytime temperatures range between 25 to 30 degrees Celsius (78 to 86 degrees Fahrenheit). The
water stays warm until mid autumn.
Hotels range from mid-end to exclusive 4 and 5 stars hotels and private clubs. There are also
camping sites in the north.
MAMAIA
is the largest and best known resort on Romanian Riviera. Located in the
northern part of the seaside, Mamaia has a privileged position. The resort is attached to Constanta
city and separates Lake Siutghiol of the Black Sea. The preferred destination of tourists during
summer, Mamaia has been the subject of an ample process of modernization, gaining a beautiful
western air. The palm trees, spectacular
fountains, fashionable events and sensational
shows, restaurants and luxurious clubs, quite
terraces, promenade areas, Water Park,
telegondola and entertainment centers, all
these facilities make Mamaia a resort of fine
taste, entertainment and relaxation.
HISTORY
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The story of Mamaia resort starts in 1905, when the building of the first touristic locations
starts on the strip of land between the sea and Lake Siutghiol. The resort was inaugurated one year
later, on the 22nd of August. The small resort, popularly called sea baths, became shortly an oasis
of peace and relaxation for the elites of the time, as well as for the royal family, being visited by a
record number of tourists. In order to facilitate the access in the resort, the authorities at the time
build a railway which links Mamaia to Constanta station, on the present route of Mamaia
Boulevard. The resort rapidly flourishes in the interwar period when it becomes famous abroad. It
is the moment when the first important buildings of the period appear, and we remember now the
Cara-Dalga Castle, the summer residence of the royal family, Albatros Villa (the first
accommodation unit from seaside) and Rex Hotel. The second hotel on the seaside, called Bucuresti
(Iaki at present time) is built towards the ending of the 50s. Mamaia continues to develop fast in the
communist era, when many of the hotels are being built: Patria, National, Dorna, Bicaz, Astoria,
Riviera, Metropol, Majestic, Mercur, Minerva, etc. In the 80s Mamaia continues to develop and
becomes a paradise for the tourists of the former soviet block. The 90s bring a decline of the resort,
but over the years Mamaia regains its title as The Pearl of Romanian seaside.
THE BEACH
Mamaia resort was gifted with one of the largest beaches in the whole Europe. This stretch
on a distance of almost 10 km, between Constanta and Navodari city, and its width reaches almost
200m. The beach is covered with fine sand, without excessive stones and shells, and the entry in the
sea is done smoothly, the depth of the sea growing gradually on a rather long distance. For safety
reasons, the protection and comfort of the tourists, there are lifeguard centers arranged on the beach,
first aid tents, public toilets and sites
of selective collection of waste. A
large part of the beach is arranged
with
chaiselongs
and
umbrellas
and yachting, banana towing, ski jet promenades, nautical ski, diving and sailing boat rides. The
Ovidiu Island is one of the right places for
relaxation. Wrapped by legends of the past,
the island is today a wonderful touristic
complex which contains a restaurant,
accommodation places and a wonderful
garden. You can reach the island by boat
which leaves the Casino area at set
intervals. Aqua Magic is another attraction
of the resort which offers fun at its best.
Inaugurated in 2003, Aqua Magic is the first park in the country which offers the tourists modern
water installations. The telegondola in the resort is a means of transport which allows you to admire
the surroundings for 7 minutes from 50 m altitude, on a 2 km distance. The Holiday Village is the
place where you can find souvenirs stalls, shopping galleries and Romanian cuisine restaurants,
which are designed as small houses from different Romanian regions. The Luna entertainment
park is the destination for fun and amusement which you can avoid once you are spending your
holiday in Mamaia. Full of games and colored lights, the park offers installations which are adjusted
to all ages. There are plenty of sport fields in Mamaia resort, many of them being functional during
winter time. You can challenge your friends to a football or tennis game on the fields of Iaki ,
Oxford, Mamaia or Palm Beach hotels and also in the IDU complex or Sen. There are volley ball
fields arranged on the beach which you can enjoy for free. A walk on the cliff is a relaxation method
available to everyone. Closed to cars traffic, the cliff of the resort is bordered by terraces and
beautiful hotels, green areas, shopping galleries, souvenir shops and the fine sand beach. The most
famous walking areas are those from Perla and Casino areas. There are gardens with benches for
rest and artesian wells in Perla area. Here you can find also the Summer Theater, a place where
entertainment shows and concerts occur all along the summer time. In the area of Casino a
spectacular artesian well can be found, beautifully lit at night. The tourists can walk through the
water jets or they can rest on the benches which border the small square. The Casino area is the
place where open air shows and thematic parades take place. The night clubs in Mamaia resort are
famous for their effervescence and elegance. You can have fun till dawn at unique parties,
organized in their own style by the clubs in the resort. Trips to various attractions from Dobrogea
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are organized by the travel agencies or hotels and they offer you the chance to find out details about
the culture and customs of the place.
1.Mission
Over time, Mamaia has become during the summer, the place of luxury and fun. Summer of
Summer, young people come and having fun and enjoy the moments of summer, luxury clubs and
display their clothes and luxury cars.
Mamaia Resort should be one of the fastest-growing destinations in Romania, through
development based on enhancement and competitiveness of the offer, transforming the sector into
one of the key growth drivers of the local and regional economy.
The Mamaia resort to increase the quality of services, seeks to:
To provide quality tourism services to tourists in Mamaia resort so that to increase the
number of tourists.
The responsible authorities have in order to promote Mamaia nationally and internationally
to attract tourists;
Achieving comprehensive developement and building human resources;
That has reflected the Values tour in Mamaia Resort are:
Responsibility;
Confidence
Quality services
Customer satisfaction;
2. Principles
b. Economic Development
Investments in infrastructure;
Reducing bureaucracy;
Quality services;
SWOT Analize
Strengths
natural environment favorable for the development of tourism (Black Sea, fine beaches and
sunny and sandy seabed is completely without rocks, with low slope, lack of tides);
accommodation capacity high, in full extension 4cca. (1/3 of the total accommodation
capacity nationally 1st in the country;
special interest of local public authorities and citizens to develop the tourism sector;
Appearance of new tourism products, new to this region (Aqua Magic, gondola, adorning the
resort with exotic palm trees, fountains, arrangement of modern markets where cultural
shows, casinos and amusement parks;
access to tourist areas, modern access routes (motorways, roads, railways) connected to the
main European transport corridors;
Weaknesses
Insufficient parking spaces, based on the number of tourists during the summer
Some agents high prices that discourage foreign tourists, they have the possibility to choose
the best tourist destinations in terms of quality - price ratio
Lack of adequate infrastructure for developing cruises (tourist and entertainment ports)
Presence of industrial sites and commercial port in the vicinity of tourist areas creates image
and comfort problems and is an important factor of environmental pollution Lack of a
common long-term strategies of the investors and central public administration and local
integrated development of the sector
Opportunities
Increasing the level of training and professionalism of the staff of tourism environment
university offers highly qualified personnel and professional consultancy services;
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Better awareness of tourism potential of Constanta, arranging recreational areas within it are
opportunities that can contribute to local tourism development;
Threats
Regarding international target market may represent a threat unfavorable image of Romania
abroad;
The difficulty of involving the entire tourism sector in support of a marketing program
Tourist covering the entire community;
Economic Development
1. Aims
Our aims are:
settlement of the competitiveness of material and natural base owned by The Black
Sea Romanian Seaside;
establishment of the most adequate modalities for tourism expansion in the area this
signifying lasting development;
2. Objectives
For Mamaia resort, have been defined the following objectives for tourism marketing plan:
Identifying the tourists needs for summer holiday facilities at the Seaside supplied by
tourist agencies in Romania
Increasing the number of tourists at the Romanian Black Seaside that make vacation
arrangements through travel agencies
Promoting the tourism supply through diverse means of advertising used by travel
agencies
Increase the number of tourists visiting Mamaia resort at least 20% compared to
2014;
3. Strategic Points
3.1 Marketing strategy
Marketing strategies represent ways to achieve marketing objectives and include the
following: market strategy, product strategy, pricing strategy and the promotion.
It is important to note that, considering that the subject of this planning consists of a
tourist destination, can not exert huge control on the product and the price. Therefore, the
main concern will be to promote the destination planning in potential consumers.
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connection between the price paid and quality tourism product. It will try to attract tourists
through non-price competition, which will not involve changing prices, but consumer
confidence potential. Mamaia resort destination that offers superior advantages over other
competing destinations. Prices will be determined based on prices of competition.
Naturally, there is a certain degree of variability in prices, which constitute a
criterion for differentiation strategies. This diversification is linked to the quality and
complexity of the tourism product. Thus, depending on the categories of tourists, which are
subject, tourism offer of the destination, they can practice differential pricing.
target of this program is to write down the local plan regarding the development of Constanta
Municipality. This plan that consists of major projects, is considered by the entire community as a
priority for a long-term development for the city. While regarding the program access, UNDP have
received from City Hall's employees a list with the priorities and development plans for Constanta
Municipality.
There are 13 plans at urban infrastructure chapter:
- rehabilitation of historic area from Constanta;
- building an access road between the Marina and Mamaia Resort
- building an entire neighborhood in the South area of the city (the veteran's neighborhood), doing
an Area City Planning (ACP) and the relevant infrastructure, and bringing there the necessary assets
- building an entire neighborhood in the West area of the city, doing an Area City Planning (ACP)
and the relevant infrastructure, and bringing there the necessary assets
- building an entire neighborhood in the North area of the city, doing an Area City Planning (ACP)
and the relevant infrastructure, and bringing there the necessary assets
- building a light on ground tube (between Navodari and South Eforie)
- building a ring-road on Ovidiu- Lazu- Agigea axes, for the decongestion of heavy traffic
- rehabilitation of the buildings front part
- doing of an auto subway passage in the peninsular area, for the decongestion of heavy traffic in
Constanta down town
- building a foot bridge in the down town and Mamaia Resort, for a lighter traffic
- doing a master-plan for traffic counting
- set-up a General City Planning for Constanta, agreeably to the city extension and EU demands
- 10 programs for economic and tourism development in Constanta
There are 10 programs regarding the economic and tourism development in Constanta:
- building a foot bridge and a Marina in Mamaia Resort (the Casino area)
- rehabilitation of Tomis Marina and its conversion into an attractive point for the cruising and
itinerary tourism
- rehabilitation of historic and architectural monuments
- launching of the historical area as an international touristic product
- increasing of economic and tourism attractiveness of Constanta North Cliff
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increasing of economic and tourism attractiveness of Sutghiol Mamaia Lake through the
building a mall, close to Mamaia Resort, a multi-functional amusement park (as the way
Disneyland looks)
The City Hall's representatives have taken into account and some projects/plans regarding the
environmental preservation:
- ecological rehabilitation of Tabacariei Park
- implementation of a linked management system for waste products in Constanta
- harnessing a Botanical Gardner in Constanta
- strengthening of Black Sea Cliffs
- beach protection against the erosion phenomenon
- harnessing a woods curtain which will lead to atmospheric pollution reduction
- building wind stations in order to cover a part of the power energy needed in Constanta
Procedures
Business expectations, rights and responsibilities related to the tourism sector
Expectations
- Maximising the economic benefit from tourism
- Introducing innovative business approaches - Holding on to/improving its ranking in the tourism
economy market
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Rights
- Marketing its tourism products
- Opting for changes in environmental policies toward more sustainable tourism practice
- Promoting and implementing capacity building programmes for strengthening the sustainability of
tourism
Responsibilities
- The introduction of environmental policies and sustainability principles into business practice
- The introduction of technological innovations into operations that can ensure sustainable
management practice
- Ensuring that internal management is in line with sustainability practice
- Improving/ensuring the sustainability of supply chain management by tour operators
- Raising awareness among tourists regarding impacts they may be causing the environment during
their holidays
- Cooperating with local destinations in order to improve the quality of services while ensuring
benefits for the local communities
Policies instruments
Government will work with stakeholders to see whether it is possible to use proxy indicators
for day visitors, other indicators of visitor numbers and a measure of population turnover in the
relevant needs formula for allocating funds to local authorities.
Governments are the key players in managing tourism development. They have a regulatory
role in transport, planning (in particular land-use planning), credit/ financing and destination
management/marketing. Therefore, they have a clear responsibility for decision-making related to
tourism development. There are number of concrete measures that national and local governments
can implement in order to ensure sustainable tourism development.
Tour operators are one of the most important factors in managing tourist destinations. In a
number of countries, in particular in the Black Sea, more than 75% of international tourist arrivals
are controlled by a limited number of major tour operators. Many tourist destinations have already
reached their carrying capacity so the possibility of offering holidays in clean and natural areas is
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becoming increasingly constrained and therefore extremely attractive. In such a context, tour
operators have an interest in investing in environmental protection measures.
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