FOOD & BEVERAGE

Implementing VMware has enabled

us to move from running large,
geographically distributed, powerhungry servers that could not
meet our longer-term business
requirements to a centralized,
scalable datacenter infrastructure
that can easily be accommodated
and maintained.
Basant Chaturvedi,
Controller, IT,
Perfetti Van Melle India

K EY H I G H L I G H TS
Challenge
Build a cost-effective, dynamic infrastructure
to replace distributed physical servers that
were expensive and inefficient to manage,
consumed large amounts of power, and
lacked the scalability to meet long term
goals.
Solution
VMware server virtualization freed server
capacity to support longer-term growth,
minimized the maintenance task and
enabled resources to be allocated to
applications as needed.
VMWare at Work
VMware vSphere 4, featuring:
ESX 4
VMotion
Distributed Resource Scheduler (DRS)
High Availability (HA)
VMware Consolidated Backup
VMware vCenter Server
Deployment environment
ESX on HP BL460c G6 servers with dual
quad-core 2.4GHz Intel Xeon processors
and 64GB RAM
HP EVA4100 storage with 15TB useable
capacity
Guest operating systems: Microsoft
Windows Server 2008
Virtualized production applications:
Microsoft Exchange Server 2007,
Microsoft Office SharePoint Server 2007,
Microsoft SQL Server, distributor claims
management system, sales system

Perfetti Van Melle

Established in 2001 through the merger of Perfetti S.p.A. and Van Melle NV, Perfetti
Van Melle (PVM) India has corporate headquarters located in the Netherlands and
Italy. PVM India is a leading global producer of candies and gum. The privately
held businesswhich includes brands such as Center Fresh, Big Babol, Alpenliebe,
Happydent, Chupa Chups, Smint and Mentosis the third-largest confectionery
manufacturer in the world and employs 14,000 staff across 32 subsidiary companies.
PVM India was established in 1994 and since then, 15 of its brands have captured
close to 30 percent market share. Its Indian operation also exports to other Asian
countries and is expanding across the region.
Prior to 2007, PVM India operated 18 tower servers distributed across several
locations to support eight large sites and 34 smaller sites throughout the country.
These servers were expensive to power and the companys IT team had to travel
extensively to ensure each machine was updated, patched or fixed as the need arose.
In addition, this physical infrastructure was not scalable enough to meet longer-term
business objectives and consumed valuable real estate. The business also required
extensive bandwidth to meet its data replication requirements. In 2007, PVM India
opted to deploy virtualization to resolve these issues, prompted largely by an
evaluation of new blade servers. By selecting HPs 16-blade chassis, the company
gave itself the scalability to support future growth. It then turned to HP to deploy
into its primary datacenter a virtualized infrastructure based on VMware vSphere
4 linked by fiber channel to a storage area network. The HP project encompassed
delivery of the hardware, licenses, migration and support.
The organization is now running 45 virtual machines on eight blade servers, with
capacity to add another eight servers in the future. This infrastructure is running
a 550-user Microsoft Exchange Server email system, a 250-user Microsoft Office
SharePoint Server collaboration system and two business applicationsa distributor
claims management system (DCMS) and a secondary sales systemthat access
data from a Microsoft SQL Server database. Our email and DCMS applications
are particularly critical to the business and we have had no unplanned downtime
since we deployed VMware three-and-a-half years ago, said Basant Chaturvedi,
Controller IT, PVM India. By migrating this system from a distributed architecture to
a single site where we can manage it more easily, reducing the number of physical
servers and lowering our licensing costs, we have reduced the cost of running our
email platform alone by 60 percent.

Results
Reduced power and cooling costs by US$128,772 per year
Cut net server procurement costs by US$160,000
Achieved a server consolidation ratio of 6:1
Increased hardware resource utilization to 70 percent

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