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Fairness
Care and Concern from Management
Clearly, how management treats employees and how management values them is evaluated daily by
employees. Employees can tell if they are valued by watching management actions and evaluating
how decisions are made in the organization...and what they perceive is not necessarily what
management either intended or even what actually took place. Conducting regular employee
surveys and have frequent conversations with employees about what they are perceiving is critical.
Research indicates that there are four areas almost every organization can improve that will increase
their employee loyalty.
First, engage all employees in understanding the organization's mission and goals. Employees want
to be part of something that is meaningful and be involved in ways that they see will make an
impact. Doing work without an understanding or appreciation of how that work makes a difference
eventually leads almost every employee to a mindset of compliance, rather than a mindset of
engagement. Having meaningful assignments that are challenging and obviously aligned with a
valued and understood mission is important. When possible, let employees in on creating mission
and goals. Regardless, let them know the value of the work they are responsible for.
Second, help employees be effective. Seeing the impact that you have in achieving a goal is very
satisfying to most employees. Make sure that employees have measurable goals. Then make sure
they have the right tools and resources, including time, to do the work. It is frustrating to employees
when they want to do a good job and believe in the goal, but do not have the support to be
successful. People leave organizations that they perceive don't support their desire to achieve at a
higher level.
Third, give feedback. Give lots of feedback. Even if you are one of the few organizations that give
quarterly performance reviews, give more feedback. A good rule of thumb is that for every critical
(negative) piece of feedback, you should have already (not at the same time) given that employee two
positive pieces of feedback. Take time to find out what each of your employees are interested in and
help them develop that interest. Employees want more attention around career and skill
development. Guide them to use their strengths. Help them overcome weaknesses, but try hard to
recreate the system around them to avoid their having to reinvent themselves. They will accomplish
far more improvement much faster by building on their strengths than by trying to move away from
weaknesses. Provide mentorship and support where appropriate.
Lastly, you can raise loyalty in your organization by helping the uncommitted employees leave.
These are the employees that everyone knows are just taking up space. They often get (or are
believed to get) the same pay raises as the average employees except they are below average in
performance. They drag morale down because employees think "why should I try so hard when I get
treated just like them?" Remember that not all employees fit. Be proactive and create the kind of
organization that will be successful. Sometimes that means removing the unproductive or
uncommitted employee.
Inspiring loyalty does not take a lot of money but it does take good management. Following the
Loyalty Path means treating employees fairly and with respect. Employees with a sense of loyalty
to the organization will treat your customers with that same respect. When customers feel good
about the interactions they have with your employees, they become loyal customers and ensure the
long-term profitability of your company. The Loyalty Path makes sense for everyone
done today because the boomer is your sales manager. Cold calling sucks. Don't increase your
activity. Change it!
2. Technology. Since we now live in an Information Age, everyone has a blog, email address,
website, myspace, instant messenger, internet browser, etc. X-ers and Y-ers bring that technology
knowledge and sophistication to the workplace that some boomers cannot bring, which can
bring an advantage to your company.
3. Expectations. Boomers, said above, believe in working your way up. Whether you have a
degree or not, experience is more important than a degree. All Y-ers, and some X-ers, expect
high salary and respect straight out of college. This could cause some tension to the workplace.
4. Team Players. Gen X-ers will say "I'll be on the team, but let me do my piece." And then Gen
Y-ers will say "Sure, I want to do this by myself and by the way, who can I get to help." Sales
managers need to make sure that Gen X-ers are put on a team with the best coworkers that do
mind working with young folks.
5. Dress to Impress. This could mean something different to the X-ers and Y-ers compared to
the boomers. These days the younger generation could be wearing something totally different
than a traditional suit and tie, but feel they are dressing professionally. Managers need to be
specific when they say "dress professionally."
6. Work Ethic. Baby boomers think that "younger people" do not have a good work ethic as they
do and that makes their own work harder. Some Gen X-ers feel the same way. However, the Yers feel they have the good work ethic for which they are not given credit. Another thing is the
difference between X and Y. Gen X-ers want to do their work and go home. Gen Y-ers will work
as long as needed...or until they get bored.
Not only are there differences from baby boomers, there are differences between X-ers and Yers themselves.
7. Loyalty. I can see why it is difficult to manage both X-ers and Y-ers as a baby boomer. X-ers
are committed as everyone else working there. Like I said in number four, they are team players
and committed to the entire company. Y-ers are already working on their exit strategy before
they even start. They usually have a bigger plan that probably involves them opening up their
own business or starting their own practice.
8. Rewards. Baby boomer managers need to customize the reward system to the generations.
Gen X-ers would pick freedom as the ultimate reward. They would love to be able to take a dayoff with no question. Gen Y-ers only see is money. Money talks to them more.
9. Autonomy. As a manager, you need to manage differently towards these two generations. You
need to give X-ers direction, and then leave them to it. Gen Y-ers have questions, questions,
questions.
10. Meaning of money. This is along the same lines as number eight. What does it do for X-ers?
It gives them freedom and independence. Statistically, they are better money managers. Even
though money talks to Y-ers louder than X-ers, it gives Y-ers just something that allows them to
maintain their lifestyle.