MICHAEL T.

DALEY
SOUTHPORT, CT 06890
mtdaley724@gmail.com - 203.767.7368
SUMMARY
Inspirational Leader: Galvanize teams and organizations around transformational initiatives.
New corporate mission, values and sales structure at Mercer, Principal Financial Group
Incisive Strategist: Conceive new business models and ideas that produce competitive advantage.
Successfully launched proprietary funds and new operational models at CIGNA, Bankers Trust
Creative Marketer: Design compelling, distinctive internal and external marketing programs.
Novel Innovation Conversations conference and Mercer Connexts cross-sell effort at Mercer
Growth Driver: Simplify, focus and energize sales efforts to produce market-leading results.
Led increase in annual asset sales from $2B to $6B at Principal Financial Group
Unique Background: Leverage broad experience across various disciplines, industries and organizations.
Deep expertise in both marketing (B2C and B2B) and sales management
EXPERIENCE
BUTI FITNESS, Malibu, CA
2013-2014
Chief Operating Officer
Helped launch start-up e-commerce company in health & wellness industry as investor, advisor
Created mission statement, business model, product mix, pitch deck, pro formas
Developed public relations, marketing automation and budget processes
Revenues have reached $1.5 million annual run rate
MERCER, New York, NY
2010-2013
Chief Marketing & Sales Officer
Reported to CEO of $4 billion professional services firm with 20,000 employees in 40 countries.
Managed global marketing unit -- 200 employees, $35 million budget -- and global sales effort, reaching
$2 billion in contract signings per year. Also served on Executive Committee.
Produced three consecutive years of high single-digit sales growth in slow global economy
Brought formal sales and marketing discipline to complex, global organization
Launched novel Innovation Conversations conference series hosted by Paula Zahn
Formalized digital strategy focused on permission, mobile and social marketing
Introduced new global sales structure, process and CRM to drive future growth
Sabbatical

2004-2009
Helped son with learning disabilities through high school, junior college

PRINCIPAL FINANCIAL GROUP, Des Moines, IA

2000-2004
Executive Vice President Marketing & Distribution
Reported to CEO of Fortune 250 company and served on Executive Committee. Managed firms
centralized distribution unit, focused on small to mid-sized business segment and retail market, and
served as Chief Marketing Officer.
1000 insurance agents, 200 wholesalers, and 50 phone-based financial planners covering
Pension, Medical, Non-Medical, Annuity, Mutual Fund and Life Insurance units
Restructured Pension wholesaler unit, expanded channels and delivered rapid sales growth:
pension sales rose 63% in first year and tripled from $2B to $6B in three years

Page 2

Built Non-Medical wholesaler unit: production rose 25% in first full year
Altered phone-based financial planner unit, elevating asset retention rates to 55% (+33%)
Established national Relationship Management unit, delivering record 97% persistency levels
Developed new marketing program Retire Secure to differentiate offering and drive revenue

CIGNA RETIREMENT & INVESTMENT SERVICES, Hartford, CT

1997-2000
Senior Vice President Defined Contribution Business and Head of Strategy
Reported to CEO of financial services division within this global employee benefits and insurance
organization. Division was companys second largest, generating $2 billion in revenue. Managed largest
business unit in division, with 500+ employees and P&L responsibility across multiple sites.
Achieved record earnings in 1999, delivering 18% growth vs. prior year
Contributed to record sales in 1999, up 20% vs. prior year
Oversaw launch of institutional mutual funds, amassing over $3 billion in assets
Implemented new Total Retirement Services product, attracting $1.5 billion in sales
Developed comprehensive M&A Advisory service, attaining 136% of persistency goal
BANKERS TRUST COMPANY, New York, NY
1992-1997
Managing Director Product Management & Marketing, Global Institutional Services
Oversaw strategy, marketing and product P&L for banks global transaction processing business. Division
generated $800 million in revenue and totaled 4,500 employees.
Built global Product Management structure and Marketing Services utility
Established award-winning Education & Communications group in pension business
Conceived and orchestrated Client Advisory Boards with Fortune 100 clients
Launched successful third-party investment manager alliance program
T. ROWE PRICE ASSOCIATES, Baltimore, MD
1986-1992
Vice President Real Estate Group and Mutual Fund Strategic Planning & Research
Senior manager at leading investment advisory firm, reporting to President of Mutual Fund division.
Dual role involved line management responsibility for real estate unit and staff responsibility for retail
mutual fund planning & research.
Used aggressive direct marketing and innovative product design to profitably raise money
during real estate downturn, achieving market leadership position
Restructured real estate unit through joint venture with premier institutional advisor
THE QUAKER OATS COMPANY, Chicago, IL
1982-1986
Brand Management Foods Division
Promoted to lead flagship $85 million business in Foods Division, companys largest profit center.
Conceived and designed updated Mikey promotion that set brand volume records
Launched leading project, Ohs cereal, which became $47 million business in first year
Received inaugural Presidents Leadership award
UNITED BRANDS, San Francisco, CA
Regional Marketing Manager
Recruited by President to bring marketing discipline to management team.
Doubled sales in 18 months and won national sales contest

1978-1981

EDUCATION
UNIVERSITY OF PENNSYLVANIA, Philadelphia, PA
The Wharton School of Business Bachelor of Science in Economics
Member of Friars Senior Society
Captain of varsity football team

1974-1978