Printed Media versus Electronic Media ?

Printed Media and Electronic Media in the Present

Production technologies for Printed Media enable high quality and economic production. Moreover, Printed media
are particularly easy to use in many locations and almost every environment, without recourse to any special
equipment. Nevertheless, the information content of print media is static/fixed and cannot be quickly changed
interactively. In comparison, Electronic Media, which include the latest developments in the internet and World
Wide Web, allow the integration of audio and video, which is speech, music and animations, into the information
document along with text, graphics, and image information. This gives the user many ways of interacting with the
information: it is possible to make selections and add components the content is dynamic. Special equipment,
however, is required for using electronic information. The transfer of information via electronic media creates a
varied array of interesting and useful applications. Therefore, with the following example, electronic media
provide innovative alternatives to print media.

Printed Media and Electronic Media in the Future

Because of innovation and changes in technology, business and society, the demand for information via printed
media and electronic media is clearly increasing world-wide. But, the ratio between the market shares of print
media and electronic media is becoming more balanced. There is now a strong move towards electronic media,
and long term predictions point to a 50:50 ratio between print media and electronic media.

conclusion (Kipphan 2001)

However, it is appropriate to conclude with a few statements made in the past, which spoke against the spread of
print:

Around 1920: Radio will replace print

Around 1950: TV will replace print
Around 1980: The computer will replace print
Around 1990: The Internet will replace print
As we know today, these predictions soon turned out to be glaringly incorrect. Each of these statements was
based on a fascination with new technologies, which eventually led to speculative, one-sided predictions that new
media would replace the old.

Print Media v/s Electronic Media v/s Digital Media in Indian Context
Communication is conveying of message from person to person or in a collectivemanner. For
proper transferring of messages men folk used to depend on various methodscollectively
called as media. Earlier as a means of communication we used to scribble uponwooden plates
and rocks to convey messages to public. Later by the invention of printingpress, pamphlets
and newspaper gained prominence. The invention of radio and televisionsets in the middle of
twentieth century made a boost in mass communication industry. Withthe course of time,
computer and digital media brought a new face to the communication.Basically there are
three major categories of mass media such as print media,electronic media and digital media
or new media.Print is the pioneer form of mass media. It is a newspaper, magazine,
pamphlets ortabloids whatever we can hold in our hands and pursue. From the beginning of
mass mediaindustry, newspapers hold a key role. It has undergone various pressures and
threats andsurvived by its few specialties. Basically print media is much affordable when
compared toother media. Print media allows us to read anytime and can be carried anywhere.
Theinformation content on the print media is static and cannot be quickly changed
interactively.For an individual, especially in rural are, print media is quiet an easy sort of
proof for anyinformation. It is much local to the city or region than the other media. And print
media isrelatively easier form of accessibility for public campaigning. When you read
newspaper youcan calmly finish reading the news articles, features and editorials and then
you can enter astate of introspection. But the electronic media wont let you think.Electronic
media is electronic devices used to convey information like television setsor radio. It is
second phase and more advanced form of mass media. It introduced morerevenues and job
opportunities to the industry. It is featured with more innovative methodslike motion pictures
and animation. A variety of options available and people can surfthrough channels to
channels without any additional payment. It is much fast and veryappropriate for instant polls
and reviews. Visual media works better with people havinghearing and seeing disabilities. It
can be reached to public as faster and live, thus we caninstantly convey matters of immediate
attention such as earthquake and hazardous news orany announcements. Electronic media
provides facility of live transmission could also beused to connect and communicate between
locations where telegraph and telephone wires areimpractical.The last decade of twentieth
century witnessed an emergence of digital media,includes internet, tablets and smart phones
etc. collectively known as new media. The latestdevelopments in internet and World Wide
Web allow integration of audios, videos along withtexts and graphics. This gave us many
ways of interaction with the information. The contentis dynamic and special device is used to
interpret the digital information from anywhere inthe cosmos. A person can read news about
his native land with just having access to
computer or laptop with internet connection. Archival of digital information is cheap
andeasier. Almost all newspapers are available in digital form even in mobile phones; almost
allpeople can afford it.Invention of e-books like Amazon Kindle brought a substitute to print
media. It lookssimilar to printed paper. Thus reduced the problem of glary vision and we can
carrythousands of books wherever we want. But it is costly to common folk. The main
advantageof new media is highly interactive.
Media Analysis in Indian Context:
India has thousands of newspapers in various languages, both regional and Hindi. It isone of
the biggest newspaper markets in the world with over 100 million copies sold everyday.
There are over 700 channels and 80 among them are news oriented channels. 1780switnessed
arrival of print media. In 1930s brought radio and later television into Indian arena.And initial
1990s brought digital information into industry. Indian media is free andindependent
throughout the most history. India has an average accessibility to electronicmedia and among

this 93% is entertainment audience and only 7% are news followers. Indiahas 68 chore
mobile phone connections and 12.4 chore internet users.Serious analysis of these spectrums
put forward numerous reasons that will ensure theprint medias survival in India for a long
time. First there is a favorable environmentfacilitated with increasing literacy, growing
income and good newspapers. Newspaper is thebest consumer value product created till date.
In Rs. 3-5 provide enough information to thereader. As an industry print invested enough to
create a newspaper habit among people.Indian print media is extremely competitive industry
and journalists are extremely innovative.Articles in better magazine and newspapers and
magazines are usually written byprofessionals and are reviewed by experts whose job is to
establish professional accuracy.According to the social mentality of the nation, people have
huge faith in newspapers andthey believe that it portrays more truth rather than electronic and
digital media. Print hasmore credibility whereas digital media remains as a faceless entity in
India. In a country likeIndia, subscribing newspaper is cheaper than taking an
internet connection.Frequent power failures for long hours are not uncommon in rural India.
So there isno viable replacement for newspaper. According to Indian psychology of middle
class andlower class men folk, they believe that only tangible product can be priced. So there
isreluctance towards digital information. In electronic media, there is no guarantee
aboutviewership, whereas, a family subscribes to a newspaper would definitely go through it
ondaily basis. If we already watched a news story, we will read newspaper next day to
gathermore information in depth. Even though we like an article in digital form, we would
take aprintout and keep it to read later.As we mentioned above, digital media is a faceless
entity. Anyone can anonymouslypost inn digital portals and manipulate the information.
Plagiarism at its peak these days.There are no means to determine which of the two website
have authentic information. In theinternet hence the legitimacy of the information
becomes questionable. And threat of looping
and surveillance also force us to turn back to print modes of communication as
Russiareestablishes its thousands of typewriters back. There is only 15% of total population
isaccessible to internet and majority of them lives in urban area.The print media organizations
in West earned well and also survived during thetelevision boom. But they failed because
they heavily invested in news rooms and did notmanage the operation and were not able to
regionalize.Changes in technology demand an increase and development of both print
andelectronic media. It is true that there is now a strong move against electronic media, and
longterm predictions point 50:50 ratios between print and electronic media. However, it
isappropriate to conclude with a few statements made in the past spoke against the spread
ofprint. About 1920 we said radio will replace print. Later in 1950s we assumed that
televisionis going to kill newspaper. In 1980, computer believed to wipe out print. At last we
said,digital media is perfect substitute for print. And time proved as they were glaringly
incorrect.

Compare and contrast print media and electronic media in terms of

technology, contents, market and ownership! Also shed light on
competition and symbiosis between different forms of mass media!
POSTED BY @NNE 04/11/2010 1 COMMENT
FILED UNDER ASSIGNMENT

We are living in a very fast developing and globalizing world. Every development is due to modernisation,
improvement of old administration methods and the use of new technology. With the improvement of electronic
media and daily reports on achievements electronic media dominates over print media that are the oldest form of
Mass Media.

Nevertheless Print Media are still forming an important part of Media Industry. Basically said, words printed with
ink on paper that is attached in different ways, provides different kinds of information, education and
entertainment. They consists of cover, chapters or themes, pictures, advertising and so on and mostly big
emphasis is made on make-up. There are three types of Print Media: Books are seen as the cultural heritage
providing literature, scientific reports, history etc. Newspapers unite news, articles and advertisement in a
frequent and regular manner. Magazines focus on deeper research on topics and usually offer feature stories,
interpretation, analysis or research. Print Media is searching a large audience but it mainly refers to educated
readers and those who are not used to handle electronic media. Newspapers, as well as magazines are financed
through advertising and circulation which makes ad more effective. Its not so easy to publish a book
successfully. Therefore promotion campaigns are usual. The increasing competition from TV, the Internet and
Radio makes it difficult for Print Media to survive on the market. More and more e-books are bought, free news
and information are distributed through the internet and the society becomes more and more attracted to TV
programmes that are not as psychological exhausting as books e.g.

You can find national and multinational publisher, as well as general or specialized ones. According to papers and
magazines there will always be group work. The team consists of publisher, editor, editorial staff, reporter,
designer, circulation staff and management/advertising staff. However, group ownership and conglomeration
leads to dependence and prevents diversity and plurality.

Every type of Print Media, books, newspapers and magazines, competes within their industry as well as with
every other type of Mass Media. We speak of intra- and inter-industry competition. But they also complete and
cooperate with each other.

This competition system is the same as Electronic Media shows. Broadcasting, like TV and Radio, Film and the
Internet are in steady interaction and competition to each other, as well as within their own industry.

In contrast to Print Media, Electronic Media is highly commercialized. There is a mass market for advertisers
through TV and every other electronic media industry is very dependent on revenue from ads. There can also be
independent and non-commercial owners of electronic media, but commonly you find commercial enterprises,
private or public owners and companies. For film industry it is more usual that ownership is divided into producer,
distributor and exhibitor. In that case the direc-audience-revenue is more important than the revenue of
advertising. For the Internet it is rarely clear wheather a private person or a company owns the content of
websites, merchandise projects and so on.

While Print Media has its roots in the invention of book printing by Gutenberg in 1450 the technology of electronic
media is much younger. Radio has been the first possibility to allow millions of people throughout vast
geographical area to listen simultaneously to the same messages. Now broadcasting content is carried through
the airway on a special frequency. These waves are captured and later decoded by receiving sets. The
digitalization of these signals has been a big achievement for electronic media. You can watch TV, listen to the
Radio and be always on the latest news through the Internet. The Web transports files through hypertext transfer
protocols and reaches every part of the world.

A big advantage of electronic media it can be live and the concept of conquering time and space is optimally
implied.

Electronic Media is able to provide every branch of human knowledge. Surveillance, interpretation, transmission
of values, entertainment and linkage mixed up with a huge amount of advertising characterize its content.
Information can be transmitted by audible (Radio) or audio-visuel (TV, film, online) means. They provide speech,
music, sound, silence and pictures that combined are forming films. So we can say that this kind of media
industry has much more ways to reach the audience than print media industry. As they can offer all sort of
information in various ways the audience is becoming larger and larger. Furthermore, the Internet replaces every
other media type according to the content. There are online service, online merchandise, online TV, Radio,
encyclopedia, e-books, games, etc.

As mentioned above, the competition between Print Media and Electronic Media is very intensive and also within
each industry it is not easy to handle. Therefore, earlier Mass Media try to negotiate and coordinate with modern
Mass Media like TV and the Internet. Competition not only weakens some enterprises but is necessary for the
steady development of the market. Different types of Mass Media profit of each other, they negotiate, collaborate
and complete each other. For example TV programmes and new films are presented in Newspapers and on the
Internet. You can read magazines and order them online. Radio cites news and comments from newspapers and
organize music events that are broadcast by TV. This kind of association of two institutions for mutual benefit is
called Symbiosis.

Because of symbiosis of Mass Media the optimal result (to provide best quality to the largest audience), quick
development and new achievements are possible.

Media have always played a major role in our lives. In olden days, people
carved stories on stones and temples. Today we have known a lot about
those days by seeing the sculptures carved on such stones. With the
invention of paper, it made it easier for people to know about the
happenings around the world through newspapers, magazines, banners,
posters, leaflets, pamphlets etc.
But now with the advent of electronic media like Radio, television,
Internet, which have moving images, facilitate easy understanding; is it
really the end of print media?

Why Electronic Media?

On an electronic media, screen glare, font size and website layout can
seriously affect readability. Which of these is easier? Reading a 600 page
novel on your laptop or holding the novel in hand and reading it while
lying on your bed? If a person does not mind shelling out some money,
he/she would choose the second option since LCDs hurt our eyes. But
these days with the invention of e-book readers, even this problem does
not exist. E-book readers like Kindle use paper-like ink display which
makes it easier to read books and carry thousands of books everywhere
you go. You can download a newspaper within seconds from the remotest
corner of the world. If you do not want to spend money on these costly
devices, you can still read news at your fingertips on your mobile phones,
which almost every person can afford to buy these days. With the
invention of Internet, a person in a different country can read news about

his native country just by having an access to a computer or laptop. These

days, people can listen to radio on even their mobile phones, thus making
it easy to listen to them even while travelling.

There are chances that the paper can deteriorate

with time and hence the records can get wiped out. Now that the storage
is getting really cheap, it is easier to take multiple backups of data and
thus archival is easier with an electronic media. Also with the usage of
various search tools, it is easier to search for a file or image on a
computer, than searching manually in cupboards. Information is available
sitting at home to people, which they would previously find by browsing in
a library. It is easier to grab peoples attention by showing them a visual or
a video than dumping them with a lot of text and few still images. Not
everyone can read print media and for such illiterate people, TV would be
helpful.
Electronic media is more environment friendly the lesser the paper used,
the lesser the trees that are chopped off. It is faster than any other kind of
media; for example, if there was an earthquake or a hurricane
somewhere, you can instantly watch the damages caused by it on the
Television within minutes. Live streaming has helped us in watching
tennis/football matches taking place in a different country on TV. Anything
that we watch on TV remains in our memory for a longer time. For
example, we still remember Sachins ad on TV where he says Boost is the
secret of my energy, but how many of us remember Boosts ad that
came in the local newspaper? These days anyone can open an account
online and start blogging. This way people can use the electronic media to
convey a message to hundreds and thousands of people easily. RSS feeds
help us in keeping ourselves up to date with the information available of
the net.

Electronic media these days includes these:

Social Networking sites where one can meet millions of people

FaceBook, MySpace, LinkedIn.

Information can also be shared via the phones through Twitter.

Sharing Audio/Video through YouTube, FaceBook.

Digital Photos can be shared using FlickR, Picasa, Facebook.

Various contests, polls, surveys, asking/answering questions,

commenting on information on the Internet.

.

Searching and watching videos/news clips/interviews on Youtube.

Why Print Media?

The longevity of written media is much more than the electronic ones. It is
the written media which has made history recordable and accurate. The
age of an old manuscript found while digging a historical site gives
information about the era in which it was written, which is not possible
with electronic media. Print media is durable, whereas a small virus or a
bug in the software can erase the most important data needed from a
computer.
Anyone can anonymously post articles and raise their voices. It is difficult
to track the real owner of an article. With electronic media, anyone can
copy any piece of information and present it as his own; plagiarism is at
its peak these days. There is no means to determine which of the two
websites have authentic data. Rumors and lies circulate all over the

Internet

and

hence

the

legitimacy

of

the

information

becomes

questionable. The information provided by a newspaper is usually more

authentic and genuine. TV is a very popular media these days but with so
many channels available to watch, there are fewer chances of more
people watching an advertisement or a show on a particular channel and
hence there is no guarantee about viewership, whereas a family which
subscribes to a newspaper would definitely go through it on a daily basis.

Electronic media depends mainly on electricity.

In areas with frequent power cuts or in the rural areas, it is not a viable
replacement for newspapers. Print media is easily accessible and widely
read. Anyone can buy it since it is cheaper and available in the remotest
of the villages. In a country like India, subscribing to newspapers is
cheaper than taking an Internet connection. Print media is local to the city
or the region and carries information about the local events like a play
being screened in the town or an inter-school chess tournament. Even if
you read a nice article online, what are the chances that you will store it
and re-read? Searching for the article will take forever amidst the GBs of
data that you have. I read Stanford commencement speech by Steve Jobs
and I liked it so much that I took printout of it and kept it in my drawer,
because I wanted to re-read later. It is easier to locate a piece of paper in
your drawer than locate a file among the 120 GB data that you have on
your hard disk. On TV, the quality of news is deteriorating these days
because

of

the

competition

between

the

channels.

They

try

to

sensationalize the news unnecessarily in an attempt to increase

viewership.
Even though both kinds of media have their own pros and cons, can we
survive without any one of them? I dont think so. When Tsunami attacked,
I saw video clips on the TV. Watching the video of the destruction live is

better than visualizing it with a few photos in newspaper. But I also read
about it in detail in the next days newspapers. The newspapers had the
information in greater detail, depth and also had images which were not
shown on TV.

According to me, both types of media can exist

simultaneously and neither of them will perish. These days many print
media are also available in electronic forms. I used to read Indian
newspapers online when I was in USA. But I also liked reading the local
newspapers there which came in the print media format. Print media has
been around from so many centuries and the reason why it has survived
for so long is the reason why it will not die in the future. We must not
compare these two forms of media as they both have their own
importance.

Read more: http://ashscerebrations.com/2010/06/28/print-media-vs-electronicmedia/#ixzz3dxRQbXlF

What Is the Advantage & Disadvantage of Print &

Electronic Media?
The electronic media revolution has renewed debate about print media's relevance. In
reality, both communication forms have advantages and disadvantages. Print media
reporters may cover subjects with greater depth than writers of electronic media.
However, electronic media's ability to break news at lightning speeds is cited as a key
factor for the continuing decline of print media readership. Still, that quality often leaves
analysts questioning if electronic media is speeding up the superficiality of contemporary
culture.
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Print Media's Advantages: Content Quality

Amid growing competition from online websites and other electronic media, analysts
argue that print media holds an edge through its content quality, which a professional
editorial staff can produce. Newspapers have emphasized this feature in their digital
subscription offerings, with a certain level of success. For example, Audit Bureau of
Circulation figures showed that "The New York Times" boosted overall circulation by 73
percent from Monday through Friday--and 50 percent on Sunday--over March 2011, when
it first launched digital subscriptions, according to "Politico."

Print Media's Disadvantages: Shrinking Audiences

By any measure, traditional print media's audience is shrinking. As content becomes
increasingly digitized--and free--readers are turning away from print publications. Peaking
at just over $60 billion in 1950, total print media revenues fell to $20 billion by 2011,
according to an analysis posted on The Verge website. Sharper declines occurred in 2008
and 2009, with revenues decreasing by 17.7 and 28.6 percent, respectively. The trend
has forced print media outlets to make major budget cuts as they struggle to remain
relevant for smaller audiences.
Related Reading: Job Requirements to Be a Print Journalist

Electronic Media's Advantages: Immediacy

Electronic media's chief advantage is its immediacy, as autocratic Middle Eastern rulers
learned too late during the "Arab Spring" of 2010. Reports from satellite networks like Al
Jazeera made it impossible for authoritarian regimes in Egypt and Tunisia to silence the
truth, author-journalist Lawrence Pintak stated in a speech covered by Washington State
University's student newspaper "The Columbian." Using mediums beyond government
control, like social media networks, the younger, technically literate opposition was able
to plot strategy and coordinate mass protests.

Electronic Media's Disadvantages: Superficiality

The relentless stimulation of electronic media has inspired studies to determine how it
affects learning. In an article for "Psychology Today," David Walsh cites a British study
that found frequent Internet users only needed two seconds to decide on visiting a
particular Web site. The most popular sites featured highly relevant search terms,
suggesting that our brains can evaluate information at faster and faster speeds, Walsh
says. However, developing these rapid fire processing skills may leave fewer resources
for comprehension and retention.

The Pros and Cons of Digital vs.

Printed Documents
Technology makes it easy to turn your paper documents into digital files that can be stored more
efficiently and accessed from anywhere. But are there still times when you need a printed
document?
Yes!
Both formats have advantages and disadvantages. Check out this summary of the pros and cons
of paper vs. electronic documents based on advice from organizational, legal and financial
experts.
Need to access documents quickly while on the move? Go digital.
Electronic documents have two huge advantages: ease of retrieval and access. Unlike paper
files that must be searched manually and often by memory, electronic files can be retrieved using
keywords included in either the file name or the content, no matter where the document is
located.
With cloud storage, documents can be retrieved from mobile devices as well as office
computers, providing greater flexibility. For this reason, digital is preferred for distributed work
teams. A good example is client or organizational records, such as customer records, that need
to be shared among a geographically diverse work group, says Darla DeMorrow, an
organizational consultant in Wayne, PA.
Storage space an issue? Digital wins again.
Paper takes up space, no doubt about it. In todays work environments where shared space is
the norm, dedicated filing space for paper documents often doesnt exist. With space at a
premium and the cost of electronic storage getting cheaper every day, using a scanner to turn
paper documents into digital files is an effective solution.
One of my clients scanned 10 bankers boxes filled with forms into digital files she could store
on one thumb drive, says DeMorrow. She was able to fill the reclaimed square footage with
revenue-producing inventory for her store.
What about legal and financial documents? Not as easy an answer.
Confidentiality and security are particularly important issues when it comes to legal and financial
documents. Storing sensitive information electronically does open up the possibility that
documents could be hacked and compromised. Even so, the advantages of digital documents
still win out for most legal and financial advisors.
Its becoming far more common that I receive documents only in electronic form, says Gena
McCray, an attorney in Louisburg, NC. She uses an encrypted and password-protected storage
system.

Emailing is rarely secure, so attaching a bank statement or tax return to an email without
additional security is putting information at risk, notes McCray. A simple solution is to put a
password on the document that the recipient must use to open it; you should communicate the
password verbally to the recipient. This is good practice even for digital documents you dont
share across networks. And dont forget to password-protect thumb drives containing sensitive
information as well.
Hard copies are definitely required if a document includes original or notarized signatures.
Jayson Mullin, co-owner of Top Tax Defenders in Houston, TX, recommends keeping hard
copies of signed leases, as well as documents related to a home or business purchase. The
same goes for wills, trusts, powers of attorney and contracts, advises McCray.
Are there other times when paper documents still win? Absolutely!
Its easy to give paper documents a bad rap, but its not always deserved. Sometimes a hard
copy makes more sense.
A detailed or complicated document is often easier to read, pass around and make notes on if its
printed, says Paige Goff, vice president of sustainability and business communications
with Domtar Paper in Fort Mill, SC. A printed document can sometimes be more easily shared if
youre disseminating information to a large group of people at the same time.
And if youre traveling to a rural or remote location where Internet access is sketchy, having hard
copies is also smart planning.
Am I doing enough to protect both my paper and electronic documents? Depends.
Important legal and financial documents should be stored in a secure place with restricted
access, recommends Andrew Hug, an attorney in Colorado Springs, CO. He advises
purchasing a fire- and flood-proof safe for paper documents to protect your critical and
sensitive records.
Failing to properly back up electronic documents can also be disastrous, Hug notes. Ive had a
couple of clients who had computers go down and they had no backup. It cost them years worth
of important legal and financial documents.
Mullin suggests keeping a backup copy of electronic documents off site from your business as a
precaution.
Pixels vs. paper? Both.
Both digital and hard copies have their place. The key is implementing a system that ensures you
have the right document in hand when you need it, and also allows you to sleep at night,
knowing your information is secure.