VICTOR

DATU
PERSONAL PORTFOLIO

BAYANI BITES (BRANDING & PROMOS)

Created different logos, an icon set, and promos for my high school senior year
entrepreneurial project.

SCHEDULE (PRINT DESIGN)

Designed a layout of my freshman year schedule for the second semester.

FILIPINO PROJECT
(TYPOGRAPHY)

Comparative Advantage

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Hero vs. Human

Introduction to Comparative Advantage in the Context of Superheroes and Average Joes

!
Lets just imagine for a second that you are in a grocery store, purchasing your weekly
groceries. Undoubtedly, you will need to get your groceries home. Unfortunately, your theoretical
self lacks both the necessary strength to even push the cart containing your groceries, as well as
transportation to bring your groceries to the suburbs in which you reside. You have two options
available: ask a friend to come help you with your groceries, or hire Superman.
Now, at face value, the obvious choice here is to hire Superman. After all, a
superhuman Kryptonian with super strength and flight can surely get anything
anywhere quickly, much less groceries. He even has laser eyesight with which to defend himself, and
whatever items are on his person! The Man of Steel would make a perfect delivery boy. He would
get you and your groceries home in a few seconds. However, Superman, being the superhero that he
is, has other priorities. Namely, refurbishing his Fortress of Solitude. Having taken that into
consideration, Supermans delivery fee starts at one million pesos.
Your friend, on the other hand, is a regular, run-of-the-mill citizen. An average Joe, so to speak. Youd phone
him on your cellular, hed come over with his beat-up pickup truck, and drive you home. The entire process would take
over two hours, more if you happen to run into traffic. However, since hes your friend, youd only have to pay for gas
money.
!
Comparative advantage is the ability to produce or offer something at a lower cost than others. This is an
example of it. While Superman is immeasurably faster than your friend at bringing you and your groceries home, hiring
Superman is too costly. Even if your friend takes two hours longer than our friendly neighborhood Kryptonian, the
opportunity cost of asking your friend for a favor and only having to pay for gas money outweighs the extra time it takes
for your friend to accomplish the same task as Superman.

EconoTalk!

Key definitions to help you understand Comparative Advantage

!
Lets delve into this further using another story. Everybody knows who His Airness is, and he is
none other than the NBA legend, Michael Jeffrey Jordan. This man has changed the game of basketball
and it would be no doubt that he possesses an absolute advantage for it. For all I know, MJ
could also be a very fast typist. Hence, having an absolute advantage for typing as well.

What is Comparative
Advantage?
---------------------------Whats the Law of
Comparative Advantage?
---------------------------Whats the different between
Comparative Advantage and
Absolute Advantage?

Question: That is, if someone has an absolute advantage in something, doesn't he

automatically have a comparative advantage in it? The answer is NO.
Lets try to analyze the situation. If Michael were to take time off the court and stop his career to type out
papers, he will be definitely sacrificing a big amount of money, as well as a championship ring, during his time of absence
from the basketball scene. However, if, instead, he makes his secretary do the typing work, the secretary will be giving up a
low-paying basketball salary (if the secretary was to play for the NBA). Hence, the secretary is the one who has the
comparative advantage. The key to understanding comparative advantage cases is to focus on the opportunity
cost and that focuses on the value of something given up.
To further understand the context of comparative advantage, one must understand three important terms/
concepts and that is; Absolute Advantage, Opportunity Cost and the Law of Comparative Advantage.
Absolute Advantage is defined as the ability of a country, individual, company or region to produce a good
or service at a lower cost per unit than the cost at which any other entity produces that good or service. Basically, to
simply understand it, absolute advantage is met when someone can produce something (product or service) by using less
resources compared to another.

Economics for Dummies

ECONOMICS FOR DUMMIES (PRINT DESIGN)

Created a layout for my high school economics project based on the For Dummies series.

INTACT PROJECT (PRINT

DESIGN)
For our INTACT Homework, we were asked to
design a poster depicting either one of the
following rules: always wear your ID or follow
the dress code. I chose the ID regulation since
this was a joke I recently heard about wearing
your ID.

THE JADE
VINE NEEDS
YOUR HELP.

REFERENCES
Floridata: Strongylodon macrobotrys. (n.d.).
Floridata: Strongylodon macrobotrys.
Retrieved October 1, 2014, from http://
www.floridata.com/ref/s/stro_mac.cfm
Jade vine. (n.d.). , Strongylodon macrobotrys,
plant facts. Retrieved October 1, 2014, from
http://www.edenproject.com/visit-us/whatshere/plant-a-z/jade-vine
Jade vine. (n.d.). , Strongylodon macrobotrys,
plant facts. Retrieved October 1, 2014, from
http://www.edenproject.com/visit-us/whatshere/plant-a-z/jade-vine

Action towards preserving this

organism should be a priority.
The Jade Vine is not only a
factor in the countrys tourism
for its attractive look, it also
provides for the bats in that
area. These flowers are
pollinated by bats that are
drawn to the luminous color of
the plant. It provides food/
sustenance for the bats, which
is important for their survival. If
the pollination is successful, the
jade vine produces fruits. The
jade vine can provide for other
organisms as well, thus proving
that it should be a priority to
protect.

Strongylodon macrobotrys (jade vine). (n.d.).

Royal Botanic Gardens, Kew. Retrieved
October 1, 2014, from http://www.kew.org/
science-conservation/plants-fungi/
strongylodon-macrobotrys-jade-vine

IMAGE SOURCES
www.kew.org/science-conservation/plantsfungi/strongylodon-macrobotrys-jade-vine

THE
JADE VINE
Strongylodon
macrobotrys

http://3.bp.blogspot.com/
_CwSYMd9KuCE/Sb-tGtXv0HI/
AAAAAAAADlI/dh7hoYT0gJ8/s1600-h/
jade+vine.jpg
http://www.shantikaiessences.com/wpcontent/uploads/
BlueGreenJadeVine.jpg
http://www-tc.pbs.org/wgbh/nova/
next/wp-content/uploads/2013/10/batinline.jpg
http://www1.american.edu/ted/ICE/
images5/mp_junglee.jpg
http://www.filipino-orphans.org/wpcontent/uploads/2011/04/philippinesmap.jpg

Learn more about the

beauty of this endemic
species.
Take a look at the Jade
Vine's important role in
our environment.

ENVIRONMENTAL SCIENCE PROJECT (PRINT DESIGN)

One of our projects for Environmental Science 10 (Laboratory) was to create promotional
material about a Philippine Endemic species.

Uses
The plants flowers are
used as Leis in Hawaii
and also for other
ornamental and
decorative uses.

Species Name
Strongylodon macrobotrys; Jade
Vine or Emerald Creeper; Called
Tayabak in the Philippines.

Appearance
Striking blue-green clawed
flowers. The flowers color ranges
from aquamarine to jade. The
stems are glossy and purplish
green when young then hardens
into dark brown finely peeling
bark. The plants leaves are dark
green, trifoliate - meaning it has a
compound leaf of three leaflets,
and can grow up 12cm long. The
flowers themselves can grow up
to 90cm long.

Endemic Species
The Jade Vine originates from the
Philippines meaning it is endemic to the
Philippines. Grows best in neutral to
acidic soils. It thrives in habitats such as
damp tropical rain forests, ravines, and
rivers. However, its natural habitat is in
jeopardy due to deforestation and
general degradation.

Biological Niche
According to edenproject.com, These
flowers are pollinated by bats, which are
drawn to the glowing luminosity of the
flowers at twilight. The bats drink the
nectar that is produced by the flowers
while they brush the top of their heads
against the pollen. As the bat moves on
to another flower, the pollen that the bat
accumulates is left behind on that
flowers female part. This is how
pollination occurs. With successful
pollination, the Jade Vine will be able to
produce fruits that have the capability to
grow up to the size of melons.

The Jade Vine is in Jeopardy

Given that the Jade Vine is endemic to
the Philippines and is usually found in
forests. Due to this, it is prone to threats
to its survival caused by the changes in
the ecosystem. Primarily, it is the
rampant destruction of their habitat that
is contributing to their endangerment. In
addition to this, there has been a drastic
decrease of its natural pollinators, which
obviously presents negative effects to
their species.

Possible Solutions

One plan to preserve the Jade Vine

is to impose stricter laws regarding
logging and harvesting trees,
considering that one major factor in
the endangerment of this species is
the loss of its habitat. Another plan is
to take care of their pollinators,
mainly bats and wasps, so that they
are able to reproduce. Certain
problems like people who refuse to
follow the law and difficulties in
breeding pollinators will most likely
arise.

ENVIRONMENTAL SCIENCE PROJECT (PRINT DESIGN)

One of our projects for Environmental Science 10 (Laboratory) was to create promotional
material about a Philippine Endemic species.

SAUCE BOSS JSEC CHALLENGE STALL (BRANDING & PROMOS)

Created a logo and promotional materials for Sauce Boss.

SAMPLE DANCE BATTLE POSTER

(PRINT DESIGN)
Designed a dance battle poster for my production
team application to the Company of Ateneo
Dancers

CHEGO JSEC CHALLENGE STALL (BRANDING)

Conceptualized logos for Chego, a JSEC Challenge Stall that serves Korean Food.