Zenith Report 2010 2011 Bottled Water

zenithinternational
specialist consultants to the food and drink industries worldwide
2012 Global Bottled Water

Congress and market trends
Richard Hall
Chairman
Kerry Stagg
Market Intelligence Manager
Webinar
Tuesday 17 July 2012
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & ENVIRONMENT PACKAGING & DISTRIBUTION
2012 Global Bottled Water Congress

Richard Hall
Chairman, Zenith International
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Zenith International Ltd 2012
Event outline
9th Global Bottled Water Congress
8-10 October 2012, Barcelona
In association with FoodBev Media
150 -200 delegates each year from top global and regional producers
Sponsored by leading industry suppliers Bericap, Closure Systems

International, NSF, SmartSeal
Full programme and online booking at www.zenithinternational.com/events
Discounted rates available until 5 September 2012
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Previous Congresses
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2012 programme
Vichy Catalan plant tour
Conference: Natural value
Gala Dinner
Water innovation Awards

Entries by 24 August, full details at
www.foodbevawards.com
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Natural value
Regional market perspectives
Global market outlook
New materials for packaging
Growth insights from emerging markets
Meeting consumer priorities
Product innovation: the key to future growth
Bottled water alternatives
Flavoured and functional waters
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Conference speakers
Global market leaders
Nestl
Danone
Coca-Cola
Devin
Fonti di Vinadio
CSI
SmartSeal
Avantium
Braskem
Regional and other leaders
Ajegroup
Hassia
Vichy Catalan
Tibet 5100
Unicer
Wayfield Refriango
Innovators
82Go
Other key influencers
Arisaig
Digital Foodie
First Beverage Group
EFBW
FoodBev Media
Emnos
Ketchum
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Global bottled water

Latest trends and analysis
Kerry Stagg
Market Intelligence Manager, Zenith International
Global bottled water volume 2006-11

000 million litres
300
250
200
192.8
206.9
217.5
228
242.8
261.8
150
100
50
0
2006
2007
2008
2009
2010
2011
90 countries
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Global bottled water types 2006-11

2011
2006
12.4%
16.1%
Still to 10 litres
50.9%
Still bulk over 10 litres

36.0%
33.0%
51.6%
Sparkling
193 billion litres
262 billion litres
90 countries
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Top 10 bottled water countries 2010-11

000 million litres
45
40
+17.8%
35
+3.2%
30
25
20
15
10
+5.1% +23.9%
2010
+2.3% +11.6%
+1.9%
+3.3% +15.8%
2011
+2.4%
5
0
90 countries
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Global trends 2011/12
Global volume of bottled water has surpassed

carbonates and it is a volume driven category. Prices
remain low and private label is a growing threat in
developed markets.
Global market is still fragmented with big four

international players commanding only one third of
volume. There are some big regional players
emerging, notably Wahaha and Suntory in Asia
Pacific, SAB Miller in Africa.
Environmental concerns are in the background for

now, whilst affordability remains the key driver of
purchase.
Development of environmentally-friendly packaging

will have a significant influence on the future of the
industry.
Core messages of health and hydration are still

relevant, but challenged by innovation in other
healthy soft drinks.
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Global bottled water regions 2006-11

2011
2006
West Europe
2.9%
7.3%
8.2%
24.6%
23.3%
16.8%
193 billion litres
North America
Central & Latin
America
Middle East
16.8%
90 countries
3.9%
6.4%
Asia Pacific
18.4%
9.0%
16.1%
32.8%
East Europe
13.5%
Africa
262 billion litres
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Region trends 2007-11

Bubble size shows 2011 volume
18
Asia Pacific
Annual volume growth 2007-11
16
14
12
Africa
10
Middle East
8
6
Latin America
4
North America
West Europe
East Europe
0
0
-2
20
40
60
80
100
120
Litres per person in 2011
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West Europe bottled water volume 2006-11

60
50
000 million litres
+ 1.8%
+ 3.4%
-0.1%
-0.1%
-0.1%
-0.1%
47.5
47.4
47.4
47.3
47.3
48.1
2006
2007
2008
2009
2010
2011
40
30
20
10
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West Europe countries by volume, 2011

2011
Switzerland
Others 6.6%
1.9%
Portugal 2.3%
Greece 3.5%
Germany
28.2%
UK 4.4%
Spain 12.9%
Italy 23.8%
France 16.4%
Total 48 billion litres
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Spain bottled water volume, 2006-11

7.0
000 million litres

+ 1.1%
+ 6.7%
+ 1.3%
6.2
6.3
6.4
2006
2007
2008
6.0
- 2.1%
- 2.4%
+ 1.7%
6.2
6.1
6.2
2009
2010
2011
5.0
4.0
3.0
2.0
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Spain bottled water segments 2011

4.9% 2.9%
Still to 2 litres
Still 2-10 litres
Sparkling
Still over 10 litres
34.8%
57.5%
Total 6 billion litres
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Global bottled water forecast 2011-21

billion litres
500
450
400
350
300
250
200
150
100
50
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
90 countries
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Summary and future evolution
The developing regions of Asia Pacific, Africa and

Middle East will continue to drive growth due to
increasing urbanisation and economic stability.
Growing awareness of water safety and lack of

mains water a key driver for growth in these
markets.
The bulk water segment expected to grow at the

fastest pace over the next 5 years.
Small pack sizes of still bottled water continue to

benefit from health consciousness and on-the-go
convenience.
Innovation in packaging key to ensure the category

retains momentum.
Further industry consolidation is expected as the

larger companies acquire small/niche players to
increase capacity and product portfolio and gain a
foothold in the less developed regions.
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Events reminder
7 Nov 2012
UK Bottled Water Industry Conference
London
Dec 2012
Beverages Middle East Congress
Dubai
Spring 2013
InnoBev Global Beverages Congress
tbc
Spring 2013
UK Soft Drinks Industry Conference
London
June 2013
Global Dairy Congress
Switzerland
including Emmi plant tour

Autumn 2013
Global Bottled Water Congress
USA
in collaboration with IBWA

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21 Zenith International Ltd 2012
Other services
CONSULTING
Market intelligence
Business strategy
Mergers & Acquisitions
Factories and production
New product development
Water, energy, environment
REPORTS AND DATA
Market research reports

Market research databases
Sales data pooling
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22 Zenith International Ltd 2012
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For more information about the Global Bottled Water Congress, please
contact:
Nick Crossland
Events Director
ncrossland@zenithinternational.com
t +44 1225 327941
Or visit www.zenithinternational.com/events
For more information about this presentation, please contact:
Kerry Stagg
Market Intelligence Manager
kstagg@zenithinternational.com
t +44 (0)1225 327925

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zenithinternational

specialist consultants to the food and drink industries worldwide

2012 Global Bottled Water

2012 Global Bottled Water Congress

Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

9th Global Bottled Water Congress

8-10 October 2012, Barcelona

In association with FoodBev Media

Sponsored by leading industry suppliers Bericap, Closure Systems

Full programme and online booking at www.zenithinternational.com/events

Discounted rates available until 5 September 2012

Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Vichy Catalan plant tour

Conference: Natural value

Water innovation Awards

Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Regional and other leaders

Other key influencers

Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Global bottled water

Global bottled water volume 2006-11

specialist consultants to the food and drink industries worldwide

Global bottled water types 2006-11

Still bulk over 10 litres

193 billion litres

262 billion litres

specialist consultants to the food and drink industries worldwide

Top 10 bottled water countries 2010-11

specialist consultants to the food and drink industries worldwide

Global trends 2011/12

Global volume of bottled water has surpassed

Global market is still fragmented with big four

Environmental concerns are in the background for

Development of environmentally-friendly packaging

Core messages of health and hydration are still

specialist consultants to the food and drink industries worldwide

Global bottled water regions 2006-11

193 billion litres

Zenith International Ltd 2012

262 billion litres

Region trends 2007-11

Annual volume growth 2007-11

Litres per person in 2011

specialist consultants to the food and drink industries worldwide

West Europe bottled water volume 2006-11

000 million litres

specialist consultants to the food and drink industries worldwide

West Europe countries by volume, 2011

specialist consultants to the food and drink industries worldwide

Spain bottled water volume, 2006-11

000 million litres

specialist consultants to the food and drink industries worldwide

Spain bottled water segments 2011

Total 6 billion litres

specialist consultants to the food and drink industries worldwide