1.

5 Introduction to Nestle Pakistan

1.5.1 History

Nestle started their operations in Pakistan since 1988 when Nestle Switzerland based acquired
shares in Milkpack ltd.

The Company is engaged in manufacturing, processing and sale of food products in Pakistan.
The company offers milk, dairy, and chilled dairy products, including UHT milk, yogurt, raita,
ghee, and cream; beverages, such as coffee, juices, and instant drinks; and bottled water in nonreturnable and bulk bottles for home and office delivery. It also offers infant cereals; prepared
meals, such as noodles; breakfast cereals; and mints, chocolates, and confectionery and culinary
products.

Through its effective marketing and vast sales and distribution network throughout the country it
ensures that its products are made available to its consumers every where. It respects the culture
of country it operates in and values the quality og life for the citizen of that country. Nestle
pakistan is commited to excelence in providing value to its customers. nestle pakistan is
registered on Lahore and Karachi stock exchange

Nestle as leader in FMCG has 509 fatorues in 83 countries. In Pakistan it is operating in

Sheikhupura, Kabariwala, Islamabad and Karachi.
1.5.2 Brands
Milk, Dairy And Chilled Dairy:
Nido
Neslac
Everyday
Yogurt
Fruit Yogurt
Raita

Milk Pak Cream

Milk Pak Desi Ghee

Beverages
Bottled Water
Nestle pure life

Nestle Juices
Fruita vital
Guava
Chonsa (mango)
Mango orange
Mango
Red Grape
Pineapple

Baby Food
Cerelac

Prepared Meals
Maggie 2Minutes Noodles

Break Fast Cereals

Nestle Cornflakes
Nestle Kokocrunch
Nestle Honey Stars2

Chocolates & Confectionary

Nestle Kitakat and Kitakat Chunky.

1.5.3 Values
In Nestls view, it must be fully integrated in the social, cultural and economic fabric of the
countries in which it operates. Thus no matter which country it operates in, it is committed to
strengthening local communities.
Nestle follows the code of corporate governance strictly, and try to deal fairly with all
stakeholders, no matter their age, background or geographical location.
Nestl's vision of Corporate Social Responsibility guides all its operations. Nestle feels that
businesses and society are partners: if one flourishes, so does the other.
At the same time, we try to make sure that our own business practices are good for our society.
Our Milk Collection System is a glowing example of our dedication both to our community and
our consumers

Vision and Strategies

The Nestle global vision is to be the leading health, wellness, and Nutrition
Company in the world. Nestle Pakistan subscribes fully to this vision. In particular,
they envision to: Lead a dynamic motivated and professional workforce - proud of
its heritage and bullish about the future. Meet the nutritional needs of consumers of
all age groups - from infancy to old age, from nutrition to pleasure, through an
innovative portfolio of branded food and beverage products of the highest quality.
Deliver shareholder value through profitable long-term grow th, while continuing to
play a significant and responsible role in the social, economic and environmental
sectors of the country. Nestle have profitable and diversified high quality food and
beverage product portfolio, delivering60:40+ advantages to consumers, available
across all sales channels. Nestle brands are the preferred choice in their categories.
Consumer insight drives all aspects of their marketing and communication efforts.
Their company is seen as the No. 1 career destination for talented, motivated and
ambitious professionals. Their result-oriented organizational structure ensures
effective communication and empowered self-management.

Mission Statement
Since Nestle came into being, health, nutrition and wellness have been central to the Nestle
vision. 140years after Henri Nestle, nutrition is, more than ever, the key to the company's future. . Consumers are
at the heart of all that Nestle does. Their philosophy is summed up in four words: Good Food, Good life.
In their quest to become the world's leading health, nutrition and wellness company, they do everything they can to
help people live more fulfilling lives.
Good Food, Good Life
Henri Nestle chose his own coat of arms to represent the company's philosophy: a bird's nest,
with amother feeding her young. The image represents their core values: care, family values,
nutrition, andhealthy growth. Safety and comfort. It is a guarantee of quality and a commitment
to their responsibilitiesas a food company and experts in nutrition. Over the years they have
reaffirmed their commitment towellness. Helping their consumers to live longer, healthier and
more productive lives, no matter their age,gender or socioeconomic status.
Good Ingredients
Three vital ingredients lie at the heart of Nestle and come together in their brands: their people,
their research and development, and their commitment to quality.The 250,000 dedicated people
who make up the Nestle family are the source of strength and energy.Realizing this, Nestle offer
them constant professional development. Nestle is one of the largest investorsin food technology.
R&D is the cornerstone of the Nestle guarantee of quality. They consider quality inthree key
dimensions: health, sensory pleasure, and social applicability. Thus they try to providenutritious.
Tasty meals that offer value and arc culturally relevant.