Company Profile

Trail Blazer | McDonald's India... Culturally Sensitive | Restaurant Count

McDonald's International through its wholly owned

subsidiary McDonald's India entered into two JVs,
one with Connaught Plaza Restaurants Pvt. Ltd. in
the Northern & Eastern region and another with
Hard Castle Restaurants Pvt. Ltd. in the Western &
Southern region.
L to R: Amit Jatia, JV Partner, McDonald’s
India (West & South), Jim Skinner, Vice Chairman
and CEO, McDonald’s Intl., Late-Jim Cantalupo,
Chairman and CEO, McDonald’s Intl., Vikram
Bakshi, JV Partner, McDonald’s India (North & East),
Madhurima Bakshi, Director- Corporate
Communications, McDonald’s India (North & East)

Trail Blazer
As a leader in QSR segment (Quick Service
Restaurant) McDonald's has pioneered various
industry benchmark practices over the past decade
of serving Indian customers, including new concepts
such as

• Oil Alliances in India by inking with

petroleum giants BPCL and HPCL. Two
such alliances with BPCL outlets are in
Mathura (2000) (UP) and Doraha (2002)
(Punjab)
• Novel menu formats such as an Express
Model with a limited menu and Kiosks with
a variety of dessert offerings
• Home Delivery (McDeliveryTM-2004):
Providing even more convenience to our
customers. In 2006, McDelivery on bicycle
at Chandni Chowk and 2007 All India single
delivery number (66 000 666) was
introduced.

• First Drive Thru Restaurant in India at

NOIDA (UP) in 1997
Top

McDonald's India…… Culturally Sensitive

McDonald's worldwide is well known for the high degree of respect for the local customs
and culture. McDonald’s has developed a menu especially for India with vegetarian
selections to suit Indian tastes and preferences. Keeping in line with this, McDonald's
does not offer any beef or pork items in India. In the last decade it has introduced
some vegetarian and non-vegetarian products with local flavors that have appealed to the
Indian palate. There have been continuous efforts to enhance variety in the menu by
developing more such products.

McDonald's has also re-engineered its operations repeatedly in its 11 years in India to
address the special requirements of a vegetarian menu. Vegetable products are 100%
vegetarian, i.e,

• They are prepared separately, using dedicated equipment and utensils.

• Only pure vegetarian oil is used as a cooking medium.
• Cheese and sauces are completely vegetarian and egg less.
• Separation of vegetarian and non-vegetarian food products is maintained
throughout the various stages of procurement, cooking and serving.

Top

Restaurant Count
McDonald’s has 132 restaurants in India of which 79 are in North & East India and 53 in
West & South India.

79 restaurants in North & East India: with

• 33 in Delhi
 • 22 in Uttar Pradesh – Noida (5), Ghaziabad (4), Mathura (1) (Highway and Drive
Thru), Kanpur (2), Meerut (2), Lucknow (4), Agra (1), Allahabad (1), Varanasi
(2)
• 11 in Haryana - Faridabad (3), Manesar (1) (Highway and Drive - Thru), Gurgaon
(5), Karnal (1) (Highway and Drive - Thru), Panipat (1)
• 7 in Punjab - Chandigarh (2), Ludhiana (2), Doraha (1) (Highway and Drive -
Thru), Jalandhar (1), Patarsi (1) (Highway and Drive - Thru)
• 3 in Rajasthan - Jaipur (3)
• 1 in Uttaranchal - Dehradun (1)
• 1 in West Bengal – Kolkata (1)
• 1 in Himachal Pradesh- Jabli (1).

53 restaurants in West & South India:

• 32 in Maharashtra – Mumbai (23), Pune (8), Nasik (1)

• 7 in Gujarat – Ahmedabad (4), Vadodara (2), Surat (1)
• 7 in Karnataka – Bangalore(7)
• 4 in Andhra Pradesh – Hyderabad (4)
• 3 in Madhya Pradesh – Indore (3)

Top

Greetings !!
Franchising is really rewarding for both the Franchisor & Franchisee and India happens to be a hot
destination for companies outside of India given the fact that India has a huge population and
people always are ready to welcome something NEW & DIFFERENT.
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successful franchising in India. If you are an entrepreneur in India or a Food, QSR, FMCG company
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Now save on advertisements, writing emails, time and personal scouting by joining us. Many have
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Our Journey So far
Key Landmarks - McDonald's India Journey

1996 The first McDonald's restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New
Delhi. It was also the first McDonald's restaurant in the world not serving beef on its
menu
1997
The first Drive - Thru restaurant at Noida (UP)

The first disabled friendly store at Noida (UP)

1999 The first Mall location restaurant at Ansal Plaza (New Delhi)
2000 The first highway restaurant at Mathura (UP)
2001 The first thematic restaurant at Connaught Place (New Delhi)
2002 The first restaurant in a food court at 3C's, Lajpat Nagar (New Delhi)

The first restaurant at the Delhi Metro Station at Inter State Bus Terminus

The first annual fundraiser in association with ORBIS and Dr. Shroff's Charity Eye
Hospital.(Delhi)
2003 The first Dessert Kiosk - Faridabad (Haryana)
2003- Indigenous products like McAloo Tikki, McVeggie and Pizza McPuff exported to Middle
04 East countries
2004 McDonald's Delivery Service (McDeliveryTM ) introduced in New Delhi
2006 McDelivery on Bicycles flagged off at Chandni Chowk (Delhi)- another first initiative
by McDonald's India

100th McDonald's Restaurant in India

10 Year Anniversary
2007 The first Restaurant opened in the Eastern Region at Park Street, Kolkata (West
Bengal)
The first Restaurant opened at Airport.(Domestic Airport, New Delhi)

FAQs
General | McDonald's India | Products | Employment & Training | Franchising

General
Q: How many McDonald's are there in India?
A: McDonald's in India is a locally owned and managed company run by Indians,
employing local staff, procures from local suppliers to serve its customers. There are 169
McDonald's family restaurants in India with about 5,000 employees.

Q: How many customers does McDonald's serve every day in India?

A: In India, nearly half a million customers visit McDonald'sTM family restaurants spread
across India every day.
Top
McDonald's India
Q: Who runs McDonald's India?
A: McDonald's in India is a Joint-Venture (JV) partnership run by Indians. McDonald's
International through its wholly owned subsidiary McDonald's India entered into two
JVs, one with Connaught Plaza Restaurants Pvt. Ltd. managed by Mr. Vikram Bakshi in
the Northern & Eastern region and another with Hard Castle Restaurants Pvt. Ltd.
managed by Mr. Amit Jatia in the Western & Southern Region.

Q: How do I contact McDonald's India [Northern & Eastern Region] head office?
A: Click here to contact
Top

Products
Q: Are your vegetarian products 100% vegetarian?
A: Yes, All our vegetarian products are 100% vegetarian. Even our mayonnaise was
specially developed for Indian consumers and hence does not contain any egg.
Additionally, our soft serves too do not contain any egg and are 100% vegetarian.

We take great efforts to ensure that our vegetarian products are kept distinctly from our
non-vegetarian products right from our supplier’s end till they are served to our
customers.

Q: How does McDonald's ensure that food is prepared properly?

A: Serving our customers great tasting, high quality food is our top priority. All menu
items at McDonald's are prepared for our customers under a carefully monitored process
using specialised equipment.

For example, we conduct a series of tests and restaurant audits every day to ensure that
our procedures are being followed and our high standards are being met.

Q: Who ensures that McDonald's is providing me with a quality meal?

A: In keeping with McDonald’s commitment worldwide, McDonald’s India serves only
the highest quality products. The attention to food quality started long before the first
restaurant opened. McDonald’s India has established close relationships with local
suppliers who provide McDonald’s with the highest quality and freshest ingredients to
make its products.

Q: How do you ensure the freshness and safety of the products?

A: McDonald’s has established an extensive “cold chain” distribution system in India to
ensure that the products that arrive at the restaurant from suppliers all over India are
absolutely fresh. In the restaurants, products and supplies are used on a “first-in, first-out”
basis to ensure freshness. All McDonald’s products are prepared using the most current
state-of-the-art cooking equipment to ensure quality and safety. On an average 20
different quality checks are carried out before any product is served to our customers.
 Top

Employment & Training

Q: How do you recruit your people? Please elaborate on interview process.
A: We reach out and recruit people through various means including advertisements,
campus interviews, people referrals, placement agencies, Internet etc. Following are the
basic steps involved

• Group Discussion
• Personal Interview
• On the Job evaluation
• Final Interview
• Offer Letter
• Orientation

Q: What is the educational profile of people enrolled into McDonald’s system?

A: We recruit people at various levels, depending upon the job requirements. The basic
level being 12th , undergraduates, Graduates (Generalists and specialists) and candidates
from specialized streams like Masters (MBA’s and others) , Hotel Management,
Professionals of Finance/ HR/ Marketing/ Engineering etc.

Q: What is it about McDonald’s that attracts a candidate?

A:Perpetual flow of jovial, creative and challenging work environment is the basis which
is given through Empowerment, Personal and Professional Growth prospects, Global
Work Culture, International Exposure that clicks with prospective candidates.

Q: How do you train your employees?

A:At McDonald's training never stops. Our training policies are based on the philosophy
of our founder Ray Kroc who believed that, “If you take care of your people, the
business takes care of itself”.

Training is a combination of on-floor and classroom training provided through our

Learning and Development Team with exposure to the various aspects of the business.

Crewmembers are trained extensively on all food safety and food handling processes.
Our trainees work shoulder-to-shoulder with crew trainers while they learn the
operational skills necessary for running the restaurant – from the front counter to the grill
area.

Q: Is your focus more on internal or external training?

A: Our training programs are more internally devised than external training programs

Q: How do i contact for recruitment?

A: Click here to contact
Top
Franchising
Q: Does McDonald's India franchise?
A: McDonald's India (North & East) does not offer a franchise.

In India, McDonald’s is a joint-venture company managed by Indians. The two

companies either buy or take premises on a long-term arrangement.

Q: What does McDonald’s require in order to open a restaurant?

A: In terms of space: Minimum of 2,500 – 3,000 square feet carpet area on the ground
floor with a clear height of 11 feet and a frontage of at least 35 to 40 feet.

In terms of investment:
The joint venture company makes majority of the investments. Investments on the part of
the owner would be those that involve getting the civil work of the premises complete
and the site approved as a restaurant and other first-time licenses required managing the
business operations.

Q: What kind of returns can be expected?

A: Expected returns are site-specific and hence, would vary from place to place.
Nevertheless, we offer a percentage of the turnover/sales generated from the premises as
a compensation for the property.

Q: What are the criteria for choosing premises?

A: Generally we prefer to be in a location convenient to people. We look for the
following generators to support our business: home, shopping, work, entertainment,
education and transit points such as stations or bus depots. We look to have support from
all generators or a combination of at least 4 of these generators to open a restaurant.
Top

Accolades
McDonald's India - A decade of quality service
For its unparalleled benchmarks established in the QSR sector McDonald’s India has
been bestowed with many prestigious awards. To name a few:

• Most Respected Company' for four consecutive years, 2003-2007 in the

Food Services sector, by Businessworld

• Most Wanted Brand of the Year' Award 2003 & 2004 by Franchising
Holdings India Ltd.

• Retailer of the Year' Award for catering services, 2004-2006 at the Images
Retail Awards.

• The 'Most Preferred Fast Food Outlet' 2006 & 2007 by Awaaz Consumer
 Award, hosted by CNBC.

• Star Retailer - The Consumer Way, Food Services Retailer' of the Year 2006
& 2007, by Franchise India

• Amity Corporate Excellence Award'-in 2007 & 2008

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McDonald’s Global
• McDonald’s has over 30,000 local restaurants in more than 120 countries 70 percent
of our restaurants worldwide are owned and operated by independent, local
businessmen and businesswomen

• McDonald’s serves nearly 50 million customers each day

• McDonald’s first franchised restaurant opened at Des Plaines, Illinois in 1955 by the
founder Ray Kroc

• McDonald’s has its own Hamburger University in Illinois, and the first batch graduated
in 1961

• 12 classes offered at Hamburger University are college accredited

• In 1963, McDonald’s sold its one billionth hamburger

• McDonald’s is listed on the New York, Frankfurt, Munich, Paris and Tokyo stock
exchanges

• McDonald’s aired its first network TV advertisement “McDonald’s - Where Quality

Starts Fresh Everyday”, in 1965

• The first McDonald’s Drive-Thru opened in Sierra Vista, Arizona in 1975

• Happy Meals were added to McDonald’s menu in 1979

• McDonald’s launched the new worldwide Balanced Active Lifestyles public awareness
campaign in 2005

• McDonald’s celebrated its 50th Anniversary on April 15, 2005

Accolades

McDonald's India - A decade of quality service

For its unparalleled benchmarks established in the QSR sector McDonald’s India has been
bestowed with many prestigious awards. To name a few:

• Most Respected Company' for four

consecutive years, 2003-2007 in the Food
Services sector, by Businessworld

• Most Wanted Brand of the Year' Award 2003

& 2004 by Franchising Holdings India Ltd.

• RetaMost Respected Company' for four

consecutive years, 2003-2007 in the Food
Services sector, by Businessworld

• Most Wanted Brand of the Year' Award 2003

& 2004 by Franchising Holdings India Ltd.

• Retailer of the Year' Award for catering

services, 2004-2006 at the Images Retail
Awards.

• The 'Most Preferred Fast Food Outlet' 2006 &

2007 by Awaaz Consumer Award, hosted by
CNBC.

• Star Retailer - The Consumer Way, Food

Services Retailer' of the Year 2006 & 2007,
by Franchise India

• Amity Corporate Excellence Award'-in 2007 &

2008
• iler of the Year' Award for catering services,
2004-2006 at the Images Retail Awards.

• The 'Most Preferred Fast Food Outlet' 2006 &

2007 by Awaaz Consumer Award, hosted by
CNBC.

• Star Retailer - The Consumer Way, Food

Services Retailer' of the Year 2006 & 2007,
by Franchise India

• Amity Corporate Excellence Award'-in 2007 &

2008
 • Most Respected Company' for four consecutive years, 2003-2007 in the Food Services
sector, by Businessworld

• Most Wanted Brand of the Year' Award 2003 & 2004 by Franchising Holdings India Ltd.

• Retailer of the Year' Award for catering services, 2004-2006 at the Images Retail
Awards.

• The 'Most Preferred Fast Food Outlet' 2006 & 2007 by Awaaz Consumer Award, hosted
by CNBC.

• Star Retailer - The Consumer Way, Food Services Retailer' of the Year 2006 & 2007,
by Franchise India

• Amity Corporate Excellence Award'-in 2007 & 2008

• Most Respected Company' for four consecutive years, 2003-2007 in the Food
Services sector, by Businessworld

• Most Wanted Brand of the Year' Award 2003 & 2004 by Franchising Holdings
India Ltd.

• Retailer of the Year' Award for catering services, 2004-2006 at the Images Retail
Awards.

• The 'Most Preferred Fast Food Outlet' 2006 & 2007 by Awaaz Consumer Award,
hosted by CNBC.

• Star Retailer - The Consumer Way, Food Services Retailer' of the Year 2006 &
2007, by Franchise India

• Amity Corporate Excellence Award'-in 2007 & 2008

General
Q: How many McDonald's are there in India?
A: McDonald's in India is a locally owned and managed company run by Indians, employing
local staff, procures from local suppliers to serve its customers. There are 169 McDonald's
family restaurants in India with about 5,000 employees.

Q: How many customers does McDonald's serve every day in India?

A: In India, nearly half a million customers visit McDonald'sTM family restaurants spread across
India every day.
Top

McDonald's India
Q: Who runs McDonald's India?
A: McDonald's in India is a Joint-Venture (JV) partnership run by Indians. McDonald's
International through its wholly owned subsidiary McDonald's India entered into two JVs, one
with Connaught Plaza Restaurants Pvt. Ltd. managed by Mr. Vikram Bakshi in the Northern &
Eastern region and another with Hard Castle Restaurants Pvt. Ltd. managed by Mr. Amit Jatia
in the Western & Southern Region.
Q: How do I contact McDonald's India [Northern & Eastern Region] head office?
A: Click here to contact
Top

Products
Q: Are your vegetarian products 100% vegetarian?
A: Yes, All our vegetarian products are 100% vegetarian. Even our mayonnaise was specially
developed for Indian consumers and hence does not contain any egg. Additionally, our soft
serves too do not contain any egg and are 100% vegetarian.

We take great efforts to ensure that our vegetarian products are kept distinctly from our non-
vegetarian products right from our supplier’s end till they are served to our customers.

Q: How does McDonald's ensure that food is prepared properly?

A: Serving our customers great tasting, high quality food is our top priority. All menu items at
McDonald's are prepared for our customers under a carefully monitored process using
specialised equipment.

For example, we conduct a series of tests and restaurant audits every day to ensure that our
procedures are being followed and our high standards are being met.

Q: Who ensures that McDonald's is providing me with a quality meal?

A: In keeping with McDonald’s commitment worldwide, McDonald’s India serves only the
highest quality products. The attention to food quality started long before the first restaurant
opened. McDonald’s India has established close relationships with local suppliers who provide
McDonald’s with the highest quality and freshest ingredients to make its products.

Q: How do you ensure the freshness and safety of the products?

A: McDonald’s has established an extensive “cold chain” distribution system in India to ensure
that the products that arrive at the restaurant from suppliers all over India are absolutely
fresh. In the restaurants, products and supplies are used on a “first-in, first-out” basis to
ensure freshness. All McDonald’s products are prepared using the most current state-of-the-
art cooking equipment to ensure quality and safety. On an average 20 different quality checks
are carried out before any product is served to our customers.

Top

Employment & Training

Q: How do you recruit your people? Please elaborate on interview process.
A: We reach out and recruit people through various means including advertisements, campus
interviews, people referrals, placement agencies, Internet etc. Following are the basic steps
involved

• Group Discussion
• Personal Interview
• On the Job evaluation
• Final Interview
• Offer Letter
• Orientation

Q: What is the educational profile of people enrolled into McDonald’s system?

A: We recruit people at various levels, depending upon the job requirements. The basic level
being 12th , undergraduates, Graduates (Generalists and specialists) and candidates from
specialized streams like Masters (MBA’s and others) , Hotel Management, Professionals of
Finance/ HR/ Marketing/ Engineering etc.

Q: What is it about McDonald’s that attracts a candidate?

A:Perpetual flow of jovial, creative and challenging work environment is the basis which is
given through Empowerment, Personal and Professional Growth prospects, Global Work
Culture, International Exposure that clicks with prospective candidates.

Q: How do you train your employees?

A:At McDonald's training never stops. Our training policies are based on the philosophy of our
founder Ray Kroc who believed that, “If you take care of your people, the business takes
care of itself”.

Training is a combination of on-floor and classroom training provided through our Learning
and Development Team with exposure to the various aspects of the business.

Crewmembers are trained extensively on all food safety and food handling processes. Our
trainees work shoulder-to-shoulder with crew trainers while they learn the operational skills
necessary for running the restaurant – from the front counter to the grill area.

Q: Is your focus more on internal or external training?

A: Our training programs are more internally devised than external training programs

Q: How do i contact for recruitment?

A: Click here to contact
Top

Franchising
Q: Does McDonald's India franchise?
A: McDonald's India (North & East) does not offer a franchise.

In India, McDonald’s is a joint-venture company managed by Indians. The two companies

either buy or take premises on a long-term arrangement.

Q: What does McDonald’s require in order to open a restaurant?

A: In terms of space: Minimum of 2,500 – 3,000 square feet carpet area on the ground floor
with a clear height of 11 feet and a frontage of at least 35 to 40 feet.

In terms of investment:
The joint venture company makes majority of the investments. Investments on the part of the
owner would be those that involve getting the civil work of the premises complete and the site
approved as a restaurant and other first-time licenses required managing the business
operations.

Q: What kind of returns can be expected?

A: Expected returns are site-specific and hence, would vary from place to place. Nevertheless,
we offer a percentage of the turnover/sales generated from the premises as a compensation
for the property.

Q: What are the criteria for choosing premises?

A: Generally we prefer to be in a location convenient to people. We look for the following
generators to support our business: home, shopping, work, entertainment, education and
transit points such as stations or bus depots. We look to have support from all generators or a
combination of at least 4 of these generators to open a restaurant.