Sunteți pe pagina 1din 8

RULE BOOK

THE CONCEPT

HUL & CNBC-TV18 present L.I.M.E. 7 an inter Bschool marketing and business challenge
to give students an opportunity to stretch their imagination and write the future!

PARTICIPANTS
Indias premier B-schools (IM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS, XLRI, ISB, SPJIMR, NITIE
and JBIMS) in India. This contest is open to all first year as well as second year students from
these institutes, irrespective of their specializations.

WILD CARD ENTRIES


The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School
students from various parts of the country have begun to identify with it as a common forum for
debate and interaction. We have also received an overwhelming number of requests to expand the
number of colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive
and encourage the participation of B-schools across the country, we introduced a concept called
the wild card entry in the third edition of L.I.M.E. and continue with the tradition for L.I.M.E. this
year as well. Like the previous years, a special challenge will be given to the students who will then
enter the competition directly in the semi-finals on equal ground with the other 12 B-schools.
Students who register for the wild card entry will be able to access one exclusive HUL case study.
Of all the entries received in this section, HUL reserves the rights to shortlist 9 teams. These teams
will then come to the HUL Campus/CNBC-TV18 Studio in Mumbai for presentations and the top 3
teams enter the semi-finals with participants from the 12 B-Schools.

L.I.M.E. FOR STUDENTS GOING ON EXCHANGE


We have received several queries asking us if 2nd year students going on an exchange program
can register for L.I.M.E. In response, we are happy to share that, students going on Exchange
programs are welcome to register for L.I.M.E. as long as they register as part of a 3 member team,
in which not more than one member is going on an exchange (i.e. two members will not be on an
exchange).

TEAM RULES
Students have to register in teams of 3 only.
HUL & CNBC-TV18 reserves the right to check the validity of the registration information
submitted at any point of time.
Any deviation from the above will result in immediate disqualification of the entire team.
Modification of team post registration will not be allowed.

The contest will pan across six months and will take place in the following phases:

SECTOR ALLOCATION AND REGISTRATION


The sectors will be allocated to each B-school by a draw of lots and uploaded on the website
www.facebook.com/unileverdiariesindia
All teams will have to register themselves by logging on the
www.facebook.com/unileverdiariesindia
Timelines for each b-school will be uploaded on www.facebook.com/unileverdiariesindia
(i.e, the date for the case study release and the last date for submissions)

CASE STUDY: ROUND 1 - CAMPUS ROUND


A sector specific case will be assigned to each B-school.
An HUL representative will visit the campus to launch the case challenge.
Case briefs and mentor video clips can be downloaded from
www.facebook.com/unileverdiariesindia
This period is the window for research, analysis and brainstorming.
Deliverables at the end of this phase:
1. A one page word write up about your idea, i.e. the teams idea on a page.
(Font: Arial, Font size: 10, Line Spacing: 1)
Teams are requested to upload the same on the www.facebook.com/unileverdiariesindia
Remember it is all the time one has to convince the Jury compromising of senior leaders from
HUL, CNBC-TV18, Marketing Faculty from your institute and senior leaders from the company
that has provided the case of what you have it takes to predict the future!

ELIMINATION: ROUND 1A - HUL EVALUATION


Marketing Managers from HUL will evaluate the submissions for each institute
All teams in an institute are required to upload their entries on
www.facebook.com/unileverdiariesindia
The jury will then shortlist the 5 best entries to represent the institute in the campus round
These top 5 entries will be uploaded on www.facebook.com/unileverdiariesindia

THE PROCESS

ELIMINATION: ROUND 1B - JURY EVALUATION


The final 5 shortlisted teams (per college) will be required to present their solution to the jury
to compete for the top 2 positions on campus.
Each team will be given 2 mins to convince the jury comprising senior leaders from HUL,
CNBC-TV18, the Marketing faculty and the Sector Representative.
The top 2 finalist teams then (per college) will be required to present a detailed PPT of their
case solution along with a 30 seconds video (optional) on the same day.
They will then have to present to the same jury.
The jury will evaluate the teams performance based on a 3 min presentation + 15 min Q&A
and a 30 seconds video (optional)
This jury process will be televised on CNBC-TV18 and will be filmed on the campus at
a mutually convenient date and time, keeping the academic schedule in mind

CASE STUDY: ROUND 2 - SEMI FINALS


An HUL case will be presented to the teams participating in the semi-finals (one team per B-school).
This case will be uploaded on www.facebook.com/unileverdiariesindia
The case study can be downloaded from www.facebook.com/unileverdiariesindia
This period is the window for research, analysis and brainstorming
~ Deliverables at the end of this phase:
1. A power point presentation (max - 3 mins)
2. A one page word write up about your idea, i.e. the teams idea on a page.
(Font: Arial, Font size: 10, Line Spacing: 1)
3. A 30 secs video (optional) (format: mpeg)
Teams are requested to share the same with the L.I.M.E. team (email IDs to be shared later as well as
upload on the www.facebook.com/unileverdiariesindia

ELIMINATION: ROUND 2 - JURY EVALUATION


The winning teams from all 12 B-Schools will then be invited to present to a special jury at the
CNBC-TV18 Studio/HUL Campus in Mumbai.
The teams will be evaluated on the basis their 3 min. presentation to the Jury and a 15 min Q&A.
The travel and stay for each of the semifinalists (i.e. the one team representing each of the
12 B-Schools in the semi-finals) will be arranged by us.

ROUND 3: DETAILED GROUNDWORK AND MENTORING


3 Finalist teams will be assigned a new case brief to analyse for the Grand Finale.
These teams will be able to interact with their mentor for any conceptual clarity, discussion etc.
- via mail or phone.
~ Your deliverables at the end of this phase:
1. A power point presentation (max - 5 mins).
2. A one page word write up about your idea, i.e. the teams idea on a page.
(Font: Arial, Font size: 10, Line Spacing: 1)
3. A 30 seconds video (optional) (format: mpeg).

THE PROCESS

GRAND FINALE
The final presentation will be a 20 minute long interaction per team (5 min presentation + 15 min Q&A).
The 3 Finalist teams will present to the final jury consisting of the most revered names in India Inc,
Advertising & Marketing specialists and academicians in the Grand Finale, the schedule for which will be
agreed.
The Category Heads and Marketing Managers and faculty members who mentored the top teams would
be invited to attend the Grand Finale.
The auditors will collate the final score and the final results will be declared by the jury on the same day
itself.

PRIZES
Campus Rounds: The winning team will be awarded a cash prize of INR 50,000 and each member will be
fast-tracked to the prelim interview round of the Unilever Future Leaders Programme to be a Management
Trainee (Sales & Marketing) during campus placements.
Grand Finale winners: The winning team in the Grand Finale wins a grand prize of INR 10,00,000 and
each member will be awarded a Pre Placement Interview for the Unilever Future Leaders Programme to be
a Management Trainee (Sales & Marketing) at HUL. The team would also win a ticket to the global stage
and participate amongst equals at an international Level in Unilever Future Leaders League The Unilever
case study challenge, where teams represent their respective countries at a global level and get to meet
senior leaders. A cash prize of INR 3,50,000 would be awarded to the 1st runner up team and INR 2,00,000
to the 2nd runner up team.
Please Note:
All Timelines & Deadlines at all stages will be updated on www.facebook.com/unilverediariesindia and
www.limeonline.in

For more information, please log on to www.limeonline.in

S-ar putea să vă placă și