Questionnaire on Effect of social media on consumer behavior for Electronic products

Dear respondents,
I am a student of Department of Marketing, Jahangirnagar University conducting a research
on Effect of social mediaon consumer behavior for Electronic products for my academic
purpose. The survey will only take few minutes to answer, and your answers will have a huge
contribution to my thesis. Thanks for your kind participation.
1. Gender:
Male
2. Age:
Below 15
16-20
26-30

Female

21-25
31-35
31-35

36-40
41-45
46 Above
4.

3.

5. Education:
Below SSC
SSC
6.
7. Occupation:
Self-employed
Private Job

HSC
Undergraduate

Post Graduate

Public Job
House Wife

Others .

8. Social media Attachment (please put tick in below)

Twitter
Blogs
Facebook
Forums

Flickr
YouTube

9.

10. Time (approx.) spent in above mentioned social media per week (in hours)
0
4-6
10 - more
1-3
7-9
11.

12. What sort of electronic goods you have purchased (you can select more than one)
Home appliances
Computer / laptop

Computer accessories
Cell phone

Digital Camera/DSLR
Other ..

13. From which source you collect information on electronic goods (you can select more
than one)
Friends & peer
Web page
Blogs
14.

Online Product rating

Online product review

Online community
Facebook friends &
groups

15. Please put tick mark on following statements/questions according to agreement and
disagreement: Strongly disagree = 1,
Disagree = 2,
Neutral = 3,
Agree = 4,
Strongly agree = 5
16. 17.
18. 19. 20. 21.
1 2 3 4
25. 26. 27. 28.
23.
24. You are able to seek out electronic products information
9
initiatively the social media sites
30.
31. You have prejudgments (positive/negative) towards a
32. 33. 34. 35.
1
particular an electronic product before consumption

22.
5
29.
36.

37.
11
44.
1

38. The information that you tend to seek out is consistent with
your initial opinion/preference
45. Social media triggers you to purchase an electronic
product/service

39. 40. 41. 42. 43.

51.
1

52. Information that you are searching, is easier via social

media comparing to mass media (e.g. TV, radio, newspaper,
and so on)

53. 54. 55. 56. 57.

58.
1

59. Search for related information on social media before a

purchase

46. 47. 48. 49. 50.

60. 61. 62. 63. 64.

67. 68. 69. 70. 71.

86.
1

66. Do you agree that, for instance, advertisements/blog posts/

FB pages/user reviews on social media influence you to try
new brands/products/services?
73. Do you agree that social media has provided more effective
platforms to new electronic products/services/brands to
draw consumers attention than mass media channels?
80. Do you agree that advertisements/ reviews/ blog posts etc.
have a higher credibility than advertisements/ editorials/
other marketing means on mass media?
87. Rely on information available on social media if you have
uncertainties regarding a purchase.

93.
1

94. Change initial purchase preference after searching relevant

information via social media sites.

95. 96. 97. 98. 99.

100.
2

101.
Like to share comments/reviews/blog posts/related
articles etc. to peers or friends via social media after a
purchase.
108.
Do
you
agree
that
feedbacks
(reviews/comments/posts and so on) on social media affect
your purchase?
115.
Do you agree that social media provides an effective
and powerful platform for consumers to communicate with
each other and with the companies?

102.103.104.105.106.

65.
1
72.
1
79.
1

107.
2
114.
2

74. 75. 76. 77. 78.

81. 82. 83. 84. 85.

88. 89. 90. 91. 92.

109.110.111.112.113.

116.117.118.119.120.

121.
2

122.
Do you feel encouraged to voice out your opinion
after a purchase via social media platforms?

123.124.125.126.127.

128.
2

129.
Do you agree that information regarding products
have a higher credibility on social media than on mass
media channels because the information is beyond the
company's control?
136.
Do you agree social media influence your decision
making?

130.131.132.133.134.

135.
2
142.
143.

137.138.139.140.141.

26. Please Rank the following way the list of variables:

144.

145.

Which information
do is important to you
146.
5 =very important
147.
1 = least
important

162.
Source of
information social media
is
163.
7= Most credible
164.
1= least credible

185.
Which stage of
your buying decision has
been affected mostly
because of social media?
186.
5 = being most
187.
1 = being least

148.

Price

149.

151.

Feature

152.

154.

Delivery system

155.

157.

Guarantee

158.

160.

Service center

161.

165.

Facebook

166.

168.

Twitter

169.

171.

Online Forums

172.

174.

Communities

175.

177.

Blogs

178.

180.

YouTube

181.

183.

Flickr

184.

188.
Exposure to
product information
191.
Problem
Recognition
194.
Search for the
alternatives
197.
Evaluation of
information
200.
Post-purchase
Evaluation

202.
203.
204.
205.

Thanks for keeping your patience.

189.
192.
195.
198.
201.